It’s Not Just Text: How Your Blog’s

Look Affects Sales

A blog isn’t just words, it’s a whole experience.

• Visual design and usability can make a big difference in readers’ interactions with your blog.

• From readability to calls to action, let’s take a look at how marketers can shape blogs to maximize conversions.

#1 Use White Space Wisely• A huge block of text can be jarring and hard

to read.– Instead, break up the page by using white

space.

• Keep your paragraphs short and allow for wide margins– This makes it easier for people to skim the page

and pick out interesting phrases that entice them to read more.

#2 Think About Your Font

• Make sure that your font is readable!– Beautiful script might look nice, but

you’ve already lost the battle if no one knows what it says.

• Understand that font can say a lot about your business:– No one is going to take comic sans

seriously, for example.– Beyond that, your blog can scream “contemporary,” “professional,” “traditional,” or “super hip” depending on the font you choose.

#3 Consider Color Psychology

• Accent and background colors can do more than look good.

• Different colors can actually have psychological impacts on buyers.

• Stick to your brand personality when choosing color, but take note of the affects colors can have on potential buyers.– It’s certainly interesting to note that blue is

said to inspire trust while red is said to evoke action.

#4 Make Navigation Easy• Don’t hide important

navigational tools!• If you want your

readers to read more, make it very clear how they can get to the next page, search through your archives, or check out other parts of your website.

#5 Integrate Social Sharing

• Unobtrusive links that make it easy for readers to share your content on Facebook, Twitter, and so on just about guarantee free advertising.– (Of course, you also have to make your blog posts worth

sharing! But hopefully, that’s a given.)

#6 Contrast Your CTA

• Finally, make sure to include a call to action, and make it very obvious.

• Your CTA might simply ask readers to comment, gain new subscribers to your email list, or encourage people to check out your product and service offerings.

• Stick your CTA in a container, change the color, italicize the font – whatever looks good on your page and draws the reader’s attention!

Do you have any tips for enhancing blog design to boost

conversions?

Let us know by leaving a comment!