it's not easy being green, especially when you're blue
TRANSCRIPT
X-RITE PANTONE
Cindy CoopermanGlobal Director of Sales
Brand & Packaging
PACKAGE DESIGN
It’s Not Easy Being Green,Especially When You’re Blue
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MRS BLANDINGS
https://youtu.be/7ZwOGVWqHAw
WE ALL SEE AND DESCRIBE COLOR DIFFERENTLY
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REMEMBER THIS COLOR
b
e
a
d
g
f
h
i
j
k
l
cm
n
o
p
q
rs
t
u
v
w
x
y
z
WHICH COLOR IS IT?
b
e
a
d
g
f
h
i
j
k
l
cm
n
o
p
q
rs
t
u
v
w
x
y
z
c
WHICH COLOR IS IT?
PANTONE® 550 C
EVER HAPPEN TO YOU?
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SOMETIMES IT’S MORE SUBTLE
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“Over 78% of all perceptions are visual. Over 65% of all purchasing decisions involve color.”
Lee Eiseman,Executive Director
PANTONE™ Color Institute
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COMPLEXITIES IN THE PROCESS CREATE POTENTIAL FOR ERROR…
SPECIFIES RECEIVES DESIGNS RECEIVES DELIVERS RECEIVES PRINTS FINAL PRODUCT
UncontrolledColor Environment
RECEIVES FORMULATES
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PANTONE Is the language of color
Founded in 1963, Pantone began as a color innovator in the printing industry with the first edition of the PANTONE MATCHING SYSTEM® - a color language guide consisting of ten classic shades.
With the introduction of this first standardized palette of colors, Pantone completely revolutionized the world of color by giving printers, designers, brands and clients an objective color language by which they could communicate their color choices around the globe.
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COMPREHENSIVE COLOR COMMUNICATIONWherever people are talking about color, they are talking about PANTONE
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COMPLEXITIES IN THE PROCESS CREATE POTENTIAL FOR ERROR…
SPECIFIES RECEIVES DESIGNS RECEIVES DELIVERS RECEIVES PRINTS FINAL PRODUCT
UncontrolledColor Environment
RECEIVES FORMULATES
ControlledColor Communication
THE BUSINESS OF COLOR
TIFFANY BLUE
VEUVE CLICQUOT = PANTONE 137
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THE IMPACT OF THE SUBSTRATES
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THE IMPACT OF THE SUBSTRATES
Original Design How it came out Corrected after PantoneLIVE
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THE IMPACT OF PROCESS
V
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EXTEND YOUR GAMUT
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THE PantoneLIVE CLOUDProviding designers access to accurate, digital color
• Anticipate color reproduction using X-Rite’s PantoneLIVE Viewer in Adobe® Illustrator®
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WHY IS IT SO IMPORTANT?
• There is a trade-off between “aspirational” color and “achievable” color.
• The answer is usually the economics of it.
EVERYONE IS CONNECTED
Ink Manufacturers
PantoneLIVE
ONLINE COLORDATABASE
CLOUD
BRAND
Printers & Converters
Pre-Media &Prepress
Design
1000’S OF BRAND COLORS IN PantoneLIVE Designers can access this data in Adobe Illustrator
• Access digital production standards via the PantoneLIVE plug in for Adobe Illustrator
• PantoneLIVE viewer will give a more accurate representation of how the colors of the end product
• The color embedded in the file will enable PantoneLIVE savvy proofing systems to output more accurate results
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LET’S SEE HOW IT WORKS!IN REAL LIFE
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COLOR DEFICIENCY
PANTONELIVE VISUALIZER | PDF EXPORT
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BETA
DIGITAL DRAWDOWN
DIGITAL TOLERANCE GUIDE
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CONFIDENTIAL 40
EXTENDED GAMUT GUIDE
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WHY IT MATTERS TO YOU
Simple, easy to use tools to reduce re-workPredict production color in the beginningEliminate circular conversations about color…remove arguments
Faster time to market with less approval loops
Small things matter...
COLOR AS YOU IMAGINED IT