it’s not a marathon, it’s a sprint: 24-hour giving day campaigns
TRANSCRIPT
24-HOUR GIVING DAY CAMPAIGNS
It’s not a marathon. It’s a sprint.
5%
95%
Uh oh.
Photo credit: Adrian Grycuk
Total online gifts
Non-donor conversion
+ .4 %
– Martin Shell, VP of Development at Stanford University
“If it’s not personal, it’s not philanthropy. It’s a transaction.”
Challenges
24-hour feed
Real-time accounting
Compelling video
Four Content Must-haves
Giving Day Challenges
Stewardship Content
Real-time thank you
Reporting on results
Follow up
Resources• givingday.cornell.edu
• KIMBIA
• Column Five
• SocialToaster
• Cornell Giving Day Toolkit
• GatherContent article
• ashleybudd.com