it's my adhd: content optimization for today's readers | oneupweb
DESCRIPTION
Today's readers are, well, more like non-readers. It's something good designers and content marketing teams are keenly aware of—more than 80 percent of your visitors will not read everything you've written, and only 1 in 15 will locate hidden—but crucial—information. So how do you reach today's ADHD audience? Practice good website design, by using relevant subheadings and callouts. Keep your content marketing efforts in line with this practice by employing bullet points and writing single-idea paragraphs. Highlight the terms you want your audience to know and respond to. Why does this work? Aside from playing to people's ADHD, this approach to content marketing and website design recognizes that the eye is naturally drawn to things that stand out from their surroundings. It's just one of many things we understand here at Oneupweb. See what else we know at http://www.oneupweb.com/capabilities/.TRANSCRIPT
TO OPTIMIZE YOUR CONTENT FOR NON-READERS
5 WAYS
THINK ABOUT
THIS
84% of people will not read all of your content
Only 1 in 15 people will find key information if it is burred in long blocks of text
A LOT
This means
of vital information could be missed
WHAT DO YOU DO
Design your content for
SCANABILITY
HERE’S HOW
Highlight
KEY TERMS
01
Enlist
BULLET POINTS
02
Include
CALLOUTS
03
Use Meaningful
SUBHEADINGS
04
Only present
ONE IDEA
05
per paragraph
Stay
CONCISE
BONUS
WHY IT WORKS
Our eyes are drawn to
THINGS THAT ARE DIFFERENT
than their surroundings
WHICH MEANS
THINGS THAT ARE DIFFERENT
GET SEEN
GET SEEN and read
