It’s !l " #e m"d!

Y$r bus"%s m"ds&Changing the way you think about your business

Wh@ do% y$r bus"%s s(l?Write down your answer here

Did you write down your products or services?

Most creatives will have listed the same things too.

Understanding that you are not selling digital images, the framed picture, the make-up, hairstyle, design or whatever it is your business service and product delivers is the mindset

shift between surviving and thriving.

It’s !l " #e a)r*+Most creatives approach their business and making sales from a place of disempowerment, or the starving artist syndrome. The perspective is I’m JUST me, I’m not good enough, the client has all the money and the fears and doubts kick in ‘who am I to… command a high price, to

say I’m worth paying money for…’ and the list goes on.

They lack real understanding of the value that they actually deliver to their client and focus on selling the product or the service, lowering their prices, focussing on their competitors and

making deals to get a sale.

By undervaluing what they do they underprice themselves and can become resentful and frustrated at not being able to make a living from the work they are doing, they become

overwhelmed and overworked as they are constantly trying to make enough money to survive.

Successful authentic creators know that their clients have the money, they also believe that there is no one in the world who can deliver what they do like them. They understand the true value of what they offer to their clients, selling this value to the client over what the product or service they deliver. They listen to their clients and have a deep understanding of what their

clients want, confident they can deliver the results the clients desire.

If the person in front of you has a big enough desire and they know you can deliver it, they will pay you to get what they want.

Clients paying for a service

Clients paying for your service

Clients paying for their desires

Level of

commitment or financial investment

Money is the exchange the client gives you as a direct result of your impact, your creativity and your service. It is the expression of your creativity

- Rich Litvin

Most people want to buy your product and service for the feeling they will get after they have received it. Focussing on the feelings your service provides for your clients is a step closer to

getting you the sale.

Defining what your customers really want is the secret ingredient when creating your products and services and pricing them accordingly. It’s worth remembering the sales cliche ‘we don’t

buy the drill bit, we buy the hole’.

What is it your business is really selling?

Your customers are buying the result of the product and service your business supplies. My clients aren’t buying coaching, they are investing in creating their dreams of being successful authentic creators. They want to change their life, find purpose, clarity and direction and feel

empowered to take action. They want the blueprint to reach their potential. They want to create change and make a difference in their world and create meaningful work that matters.

They want to find fulfilment.

If you focus on the problems your clients are facing, the opposite is usually the value you are really selling.

What is your target client trying to do? That is what they are buying. How will they feel once they have purchased your product or service? This is the value you are selling.

Focus , #e f-l"gs

Desire 1

Desire 2 Desire 3

Deepest Desire

Go back to your business soul map and update if needed

MarketTarget

TribeNiche

Tה C/c0 1 D%/e

Tה D-p2 D%/eHere’s the hard part, and I can’t promise you you’ll find this answer straight away, but once

you do a whole different business filled of possibility will open up for you.

It takes devotion to get clarity in this area, frustration and failure. Just when you think the answer is right you’ll realise you are so far off the mark you have to start all over again. Keep starting, keep your focus on working out your customers end goal, their deepest desire and

keep refining and testing it with your clients and your target market.

Put in the hard work and devotion to getting it right, keep coming back to it until you know. How will you know? Because you’ll believe it. You’ll see the shift in your clients, you’ll notice

the difference in sales, you’ll notice the confidence in your approach as selling no longer feels like a dirty word and your business becomes the answer your clients have been looking

for.

Start with where you are, and know that every time you get it wrong is another step closer to getting it right.

You are the answer your clients have been looking for - what do they really want you to gift them?

Complete the circle of desire

Pull"g 4 !l togð6

It’s time to start pulling all the exercises together onto one sheet The Client Mind Map on the next page. Don’t worry if it’s not quite there yet, the point is, to make a start.

Remember, it’s only by starting from where you are that you will get to where you are going.

Once completed print it off and have it somewhere you can see it everyday, where you can check in and refine, where you can reset your mindset and use the information to promote your business from. These sheets are a reminder, a blueprint to your creative

success. Surrounding yourself with this rich information serves you when you are floundering and keeps you focussed on your goal.

Your Creative Success.

ThoughtsProblem 1 Problem 2

Problem 3

Desire 1

Desire 2

Desire 3

Cli7 M"d Map

Deepest FearGreatest Desire

Actions

Consequences

I’m not good enough

Don’t commit fully to their dream business

Never reach their full potential

H8 do I …?Behind every problem, challenge and frustration is a question, ask the right question and

you will find the right answer.

What is the question your clients are asking themselves? Whether they know it or not, they will be asking a question. It’s our brains natural way of

finding the solution to our pain. For instance when we want to lose weight the question we will ask ourselves is how can I lose x amount of lbs. Once we have that question we start

looking for the solution.

Knowing the question your market is asking enables you to build your business around providing your clients the answers to be their solution. It gives you clarity on how to create

your content, your marketing, your products and services.

When you know the right question you want to be the answer for as most of your clients problems would disappear if they had the answer to it. You will feel passionate and excited about providing the solution, you will be making the most of all your resources, knowledge and wisdom, eager to streamline it so you can be the answer your clients are looking for.

What is your ideal clients question?

Creating Creativity’s question : How can I succeed as an authentic creative doing what I love?

Mag9! The magic of your creativity isn’t found in you the creator …

it’s found in the person your are creating for

Connect with your clients on a deeper level and see them come alive through your creativity