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FORRESTERS IT FORUM EMEA 2010

The Business Technology Transformation: Making It Real

June 911, 2010 Hotel Cascais Miragem Lisbon Portugal

www.forrester.com/ITForum2010emea


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FORRESTERS IT FORUM

EMEA 2010

Dear colleague,

As we work our way through a bad economic slump, its time for some soul-searching in IT, time

to learn from past lessons and create a better way forward. Forrester calls this new mandate for

transformation business technology (BT). Its based on the simple premise that technology is

more ubiquitous and core to the business than ever before, and organizations therefore must think

about it differently beyond the traditional mindset of plan, build, run. But, like you, were asked to

make BT more than a name change, to bring the concept down from the ether and into reality. This

years IT Forum EMEA will help you do just that.

So transformation needs to take on a real meaning. Think of the changes leaders face: customers and

employees, demographically and geographically dispersed, creating new ways of doing business;

myriad cloud-based or other lighter, fit-to-purpose delivery models available; and of course, fiscal

and regulatory pressures not seen in decades. These trends and others require that leaders outside

IT need to engage more inside IT. And as the clouds of recession begin to lift, these stakeholders

want to move faster. This time, the need for transformation is real.

AtForresters IT Forum EMEA 2010, well help you look inside your IT organization and build a

strategy to transform it into a BT organization. Well help you pose the right questions to peers and

suppliers and prepare you to answer tough questions in return. Forrester analysts and leading

industry speakers will tackle issues related to driving the BT transformation like connecting

people fluidly; infusing process with insight; simplifying always, everywhere; delivering services, not

assets; and creating differentiated business capabilities.

Forresters IT Forum EMEA 2010 is more than an industry conference. Its an investment in your

organizations bottom-line success. Through a combination of analyst presentations, in-depth case

studies, executive exchanges, analyst One-On-One Meetings, and peer networking, youll acquire

the tools, knowledge, and best practices to bring your IT organization to the forefront of the business.

I look forward to seeing you in Lisbon!

Simon Yates

Vice President, CIO Group

Forrester Research

Contents

Role-Based Forum

Speakers

Agenda

Track Information

Expert Advice

Venue & Sponsors

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As the clouds of recession begin to lift, the need for IT transformation

is real. Forrester calls this new mandate business technology

(BT), where every business activity is enabled by technology, and

every technology decision hinges on a business need.

Join your peers in one of our seven role-focused tracks or select a

curriculum that best suits your needs. Bring your colleagues, too!

With nearly 100 track sessions to choose from, theres something

for everyone.

At Forresters IT Forum EMEA 2010, well help each of the

roles we serve lead the shift from IT to BT. Through keynotes,

track sessions, One-On-One Meetings with analysts, and peer

networking, youll learn how to address five efforts that will

ultimately enable the BT transformation.

Connecting people more fluidly to drive innovation.

Infusing business process with business insight.

Simplifying always and everywhere.

Delivering services, not assets.

Creating new, differentiated business capabilities.

Benefit from the unbiased expertise of Forrester analysts. Identify opportunities for intelligent cost saving.

Separate hype from utility. Meet one-on-one with Forrester analysts. Network with peers in your role. Meet leading vendors and discover emerging technologies.

Your Role, Your Priorities, Your Success!

Why Attend?

THE BUSINESS TECHNOLOGYTRANSFORMATION:

MAKING IT REAL

Role-Based Track

Track A: Application Development &Delivery

K.I.S.S.: Keep It Simple And Spectacular

Track B: Information & Knowledge

Management And Business Process

Transforming The Business With People,

Processes, And Information

Track C: CIO

Leading Your Business Technology

Transformation

Track D: Enterprise Architecture

Boosting The Value And Impact Of EA

Track E: Infrastructure & Operations

And Security & Risk

Enabling Business Transformation Through IT

Infrastructure, Operations, Security, And Risk

Management

Track F: Sourcing & Vendor

Management

Sourcing Strategies For The Business-

Technology-Focused Enterprise

Track G:Technology Product

Management & Marketing

And Vendor Strategy

Engaging BT Professionals: Navigating The Next

Three Years Of Tech Industry Recovery

ROLE-BASED FORUM

Who Are We?

Forrester uses personas like us to represent clients

in their professional roles and deliver a uniquely

relevant and solution-oriented experience.


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POWERFUL CONTENT. EXCEPTIONAL SPEAKERS

Industry Keynotes

Forrester Keynotes

Charlie Forte, Vice President, Global Operations and Infrastructure, BP

Charlie Forte is Vice President, Global Operations & Infrastructure (GOI) at BP, one of the worlds largest energy companies. He belongs to the

senior leadership team of the companys global Information Technology & Services Technology (IT&S) organization. Mr. Forte is accountable for

the day-to-day operation of BPs core IT services and the design and implementation of all IT&S infrastructure on a global basis. He has held a

variety of senior IT roles at BP, reporting to the group CIO, including Chief Operating Officer Exploration & Production IT, Vice President Group IT

Investment Projects, and VP & COO Refining & Marketing IT.

Charles Newhouse, Head of Strategy & Design, Enterprise IT Services, BAE Systems

Charles Newhouse joined BAE Systems head office in 2000 as head of eBusiness strategy, following the company's investment in the creation

of Exostar, the aerospace and defense industry e-marketplace (cofounded with Boeing, Lockheed Martin, Raytheon, and Rolls-Royce). At the

beginning of 2005, he moved to become IT Director, Head Office & Shared Services. In his three-year tenure of the post delivering services to2,000 users, he achieved a 25% reduction in the operational IT budget while improving service delivery (40%) and customer satisfaction (15%).

Since 2008, Mr. Newhouse has been focused on developing and implementing the strategy for BAE Systems midrange infrastructure service,

services platform, and identity management programs, culminating in his recent appointment into his current role. Enterprise IT Services is an approximately

100M per annum business providing 36,000 users desktop, network, collaboration, midrange infrastructure, eCommerce, and consultancy services. Prior to BAE

Systems, Mr. Newhouse worked for GEC Marconi Electronic Systems in a number of engineering-related roles. He has a masters degree in electronic engineering.

Gianluigi Castelli, Executive Vice President ICT, Eni

Gianluigi Castelli joined Eni in 2006 and holds the position of Executive VP ICT. Prior to Eni, Mr. Castelli worked at Vodafone as CIO, CTO, and,finally, as Global IT Direc tor. From 1997 to 2001, Mr. Castelli worked at the Fiat Group, f irst as Fiat Autos CIO, then as CEO and Managing Director

of Fiats IT service company (GSA). He is the chairman of the Italian branch of the EuroCIO group, and he won the EC ITEA Award in 1995 and the

EUCIP Champion Award in 2009.

Peter Hambling, CIO, Lloyds of London

Peter Hambling is the Chief Information Officer of Lloyds, heading up the specialist insurance markets Information Technology Group. Previously,

he was responsible for designing and supervising the build of HSBC's second-generation global eCommerce platforms. These now run 48 personal

financial services businesses and 18 commercial banking businesses globally, servicing over 30 million customers. He has led teams pioneering,

developing and supporting very large complex multi-channel distributed global FX & MM trading systems, associated integration middleware and

market data infrastructure.

Planning And Delivering Capabilities Your Business WantsAlex Cullen, Vice President, Research Director, Forrester Research

Business leaders are more bullish on technologys potential, and as a result, theyre generating a lot of demand. But ITs budgets are finite, and

their resources cant do every thing thats asked of them. The result is angst. And while the balancing of supply with demand is a perennial high-wire

act for CIOs, the angst seems to be worsening as businesses position for slow economic recovery. The solution is to apply information technology

where and how it can bring the most benefit to the business. But in todays world, this means more than better governance; it means thinking

and talking, planning and executing around enhanced business capabilities that drive business results the first step in the BT transformation.

This session will cover:

How capabilities can connect what the business wants with the services that IT provides.

Using capabilities to guide planning, innovation, and execution.

What CIOs and other IT professionals must do differently in order to adopt a capability mindset.

Harnessing The Groundswell: How Real Heroes Are Turning Consumer Technology To Business Advantage

Ted Schadler, Vice President, Principal Analyst, Forrester ResearchWhether you call it consumerization of IT or social, mobile, video, or cloud, the impact is the same: Customers and employees are harnessing

new technology to be more powerful than you are. And you have little control over what they do. The solution is not to lock all systems down or

trample the groundswell. Instead, it is to empower employees to use the technology and skills they mastered first at home, but with IT guardrails

up and with business guidance. But how? This panel of what we call HEROes highly empowered and resourceful operatives has figured that

out. In this session, you will gain insight from:

An early look at Forresters forthcoming book.

IT and business executives who have learned how to harness these groundswell technologies safely, securely, and at scale to solve customer problems.

To Move From IT To BT, CIOs Need To Focus On Balance Sheets As Well AsProcesses And Smart Computing Provides The Tools To Do SoAndrew Bartels, Vice President, Principal Analyst, Forrester Research

For the past 20 years, CIOs and IT departments have mostly focused on making business processes more efficient. This focus has helped make

their companies much more productive and has improved product and service quality, with positive impacts on income statements. But there ismore to business than process efficiencies and lower operating cost; there is also the balance sheet of assets and liabilities both tangible, such

as buildings and equipment or investments and debt, and intangible, such as brand, reputation, human capital, or intellectual property. The next

frontiers for tech departments in the transition from IT to BT are twofold: 1) optimizing the business results from processes that affect the balance

sheet, and 2) optimizing directly the returns on corporate assets and minimizing the costs of corporate liabilities. Fortunately, the tech market is

starting to provide the tools to help tech departments conquer these frontiers. These tools which Forrester is calling Smart Computing are still emerging and

are very much works in progress. So, CIOs need both to work with their business partners to identify ways in which Smart Computing technologies can help their

businesses address critical balance sheet issues and to work with vendors to shape the Smart Computing tools so that they can do so.


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ROLE-BASED TRACKS

Andrea Davies

Application Development

& Delivery Professional

Iris Kendall

Information & Knowledge

Management Professional

Brian Porter

Business Process &

Applications Professional

TRACK A: APPLICATION DEVELOPMENT

& DELIVERY

TRACK B: INFORMATION & KNOWLEDGEMANAGEMENT + BUSINESS PROCESS

K.I.S.S.: Keep It Simple And Spectacular Transforming The Business With People, Processes,And InformationHow many times have you sat through a long management meeting

for your application development and delivery organization and

wondered: Does it have to be this complex? Are we making it

all too hard? Well, it can be simpler, and many enterprises are

replacing the complexity of traditional IT organizations with

something different a simpler approach. This frees development

and delivery professionals to serve the business better, with more

innovation and value a spectacular result. How do they do it?

They begin by getting requirements right the first time. They have

learned how to scale Agile up across the organization. They have

built a world-class development team. They know how to deliver

compelling user experiences. They have learned important lessons

from software product companies that they can apply to their core

value streams. And they know how to apply the latest advances in

application technology, whether that be Java, DBMS and information

management, integration, or multichannel customer experiences, or

the latest best practices for PMOs, enterprise portfolio management,

application and ERP consolidation, or test-data management and

privacy. How can you learn to do the same? Come to Forresters IT

Forum Application Development & Delivery track!

Unite Business Analysts And QA Professionals To Deliver

Increased Business Value

Mary Gerush, Analyst, and Margo Visitacion, Vice President

A Checklist For Success With Cross-Channel ApplicationsJost Hoppermann, Vice President, Principal Analyst, and George

Lawrie, Principal Analyst

Enterprise Portfolio Management and the EPMO:

Translating the Theory Into Reality

Margo Visitacion, Vice President

Building A World-Class Development Team

Mary Gerush, Analyst, and Diego Lo Giudice, Vice President, Principal

Consultant

The Future Of Information Management And DBMS Technology

Noel Yuhanna, Principal Analyst

Deliver The Right Software The First Time By Breathing New Life

Into Your Old Requirements Practices

Mary Gerush, Analyst

Application Modernization, Rationalization, And Consolidation

Strategies In Search Of Leaner, Meaner Portfolios

George Lawrie, Principal Analyst

The Latest Trends In Agile, Lean, And Product-Centric Software

Delivery

Dave West, Senior Analyst

The promise of empowering employees with the information,processes, and tools to solve customer problems has neverbeen greater. IT professionals now have a vast set of options for

supporting the workforce with emerging tools like social networks,digital video, next-generation collaboration platforms, andcommunications technologies. Yet breaking down silos and driving

real business benefits from content, processes, collaboration, andcommunications infrastructure require a sound strategy. BusinessProcess & Applications professionals participating in this track will

learn how to align their current and future technology investments

and deployment models with transformational business processinitiatives. Information & Knowledge Management professionals

participating in this track will gain practical advice and examples ofhow IT leaders are turning their people, technology, and informationmanagement investments into distinctive business outcomes.

For Business Process & Applications Professionals

Best Practices For Consolidating And Centralizing Your BIEnvironment, Including Dos And Donts From Your PeersJames G. Kobielus, Senior Analyst

SAPs Current State And Future TrajectoryGeorge Lawrie, Principal Analyst, James G. Kobielus, Senior Analyst,

and Stefan Reid, Ph.D., Senior Analyst

BPM: The New Language Of IT To BT

Derek Miers, Principal Analyst and Alexander Peters, Ph.D., Principal AnalystCenters Of Excellence For SAP GovernanceAlexander Peters, Ph.D., Principal Analyst

Transform Business Processes Through Business AnalyticsJames G. Kobielus, Senior Analyst, Craig Le Clair, Principal Analyst,

and Derek Miers, Principal Analyst

For Information & Knowledge Management Professionals

Build An Innovation Center To Harness Emerging TechnologiesRob Koplowitz, Principal Analyst

SharePoint 2010 Beta: Early Lessons Learned And Road Map PlanningRob Koplowitz, Principal Analyst

Is Google Wave The 21st-Century Future Of Collaboration?Ted Schadler, Vice President, Principal Analyst

Turning Your Intranet Into An Efficient Information WorkplaceTim Walters, Ph.D., Senior Analyst

To SharePoint Or Not To SharePoint For External Web SitesStephen Powers, Principal Analyst


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Carol Ito

CIO

Eric Adams

Enterprise Architecture

Professional

TRACK C: CIO TRACK D: ENTERPRISE ARCHITECTURE

Leading Your Business Technology Transformation Boosting The Value And Impact Of EA

As firms embark on the transformation from IT to BT (business

technology), CIOs leadership abilities will be put to the test.

Smart CIOs will carry the BT torch by deftly shedding their

outdated technology portfolio and processes in favor of

technology-enabled business innovations and services. This track

will arm senior IT leaders with insights and real-world examples of

emerging organizational, process, and technology practices that

drive new business value without placing the organization at risk.

Total Economic Impact (TEI): Justify Business-Critical ITInvestments (Action Session)

Chip Gliedman, Vice President, Principal Analyst

Business Technology Investment Strategies: Categorizing And

Classifying IT Investments In The BT Service Catalog

Chip Gliedman, Vice President, Principal Analyst

From Black Box To Glass Box: Case Studies In IT Transparency

Craig Symons, Vice President, Principal Analyst

IT Governance In A BT World

Craig Symons, Vice President, Principal Analyst

Future BT Organizational Models

Marc Cecere, Vice President, Principal Analyst

Leading Your IT Workforce Transition

Marc Cecere, Vice President, Principal Analyst

The CIOs Guide To Social Computing

Nigel Fenwick, Vice President, Principal Analyst

Building A Road Map To BT Demand Management Maturity

Bobby Cameron, Vice President, Principal Analyst

Pursuing Emerging Technologies In Context

Bobby Cameron, Vice President, Principal Analyst

In a business technology world, IT cant remain an order-taker

and must mature its business partnership capabilities. Enterprise

architecture (EA) is the critical success factor for this partnership.

Sessions in this track will help EA professionals realize this role

in IT-business partnership examining how to create a business-

focused and relevant architecture and how to craft an EA program

that drives this par tnership.

Crafting Your Technology Strategy For Business Impact

Randy Heffner, Vice President, Principal Analyst

The Anatomy Of Capability Maps

Alex Cullen, Vice President, Research Director

You Need Information Architecture To Reap The Benefits In The

Next Tech Boom

Gene Leganza, Vice President, Principal Analyst, and Henry Peyret,

Principal Analyst

Services As Context: Binding Business Architecture To

Information And Application Architecture

Randy Heffner, Vice President, Principal Analyst; Gene Leganza, Vice

President, Principal Analyst; and Noel Yuhanna, Principal Analyst

How Next-Generation Systems Management Meets The Needs

Of Digital Business

Galen Schreck, Principal Analyst

Next-Generation Enterprise Architecture (Panel Discussion)

Moderated by: Gene Leganza, Vice President, Principal Analyst Panel:

Bobby Cameron, Vice President, Principal Analyst, Alex Cullen, Vice

President, Research Director, and Henry Peyret, Principal Analyst

The Role Of EA Before, During, And After An M&A

Henry Peyret, Principal Analyst

Marketing Tactics To Boost EAs Value Message

Alex Cullen, Vice President, Research Director

PPM, APM, And The State Of The Art For EA Governance

Henry Peyret, Principal Analyst , and Diego Lo Giudice, Vice President,

Principal Consultant


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ROLE-BASED TRACKS

Stefan Valenti

Sourcing & Vendor

Management Professional

TRACK E: INFRASTRUCTURE &

OPERATIONS + SECURITY & RISK

TRACK F: SOURCING & VENDOR

MANAGEMENT

Enabling Business Transformation Through IT

Infrastructure, Operations, Security, And Risk

Management

Sourcing Strategies For The Business-Technology-

Focused Enterprise

As the global economy recovers, pent-up business demand for new

applications and new market initiatives will thrust infrastructure

and operations (I&O) and security and risk management (SRM)

leaders and their teams into the heart of the business technology

(BT) transformation. But with these new opportunities such

as cloud computing, client virtualization, and mobility come

increased security and risk management concerns. This track

will show how I&O and SRM decision-makers can embrace BT

activities and apply their expertise and techniques to elevateskills and accelerate business capabilities.

Building A Skills Competency Benchmark For Your Infrastructure

& Operations Team (Action Session)

Rachel A. Dines, Researcher

Optimizing Service Management: Automate With Continual

Service Improvement

Glenn ODonnell, Senior Analyst

Justifying Your Cloud Investment

James Staten, Principal Analyst

The Future Of Client Vir tualizationBenjamin Gray, Senior Analyst

The Mobile Platform Wars Escalate

Benjamin Gray, Senior Analyst

Assessing The Maturity Of Green IT In Your Organization (Action

Session)

Doug Washburn, Analyst

Real-World Infrastructure Ef ficiency KPIs

Andrew Reichman, Senior Analyst

Security In The Cloud A Paradigm Shift

Khalid Kark, Vice President, Principal Analyst

Building A World-Class Security Organization

Khalid Kark, Vice President, Principal Analyst

Identity Management In 2010: Building A Flexible, Compliant,

Secure Foundation

Andras Cser, Principal Analyst

As firms embark on the transformation from IT to BT, sourcing and

vendor management professionals must assume new roles. They

must help the business understand key technology trends and

tradeof fs of new and legacy sourcing models, and they must ensure

maximum value from vendor investments. They play a crucial role

in optimizing technology spend and in making sure that they are

taking advantage of newer models like SaaS and cloud services

where it makes sense. This track will focus on key sourcing and

vendor management strategies for making BT work across

major areas of technology investment including applications,infrastructure, services, and telco.

Planning, Building, And Running Your Multisourcing Model

Euan Davis, Principal Analyst

Can Your Offshore Providers Help In Business Transformation?

Sudin Apte, Principal Analyst

Measuring The Risks And Value Of Emerging Technologies

Chris Andrews, Senior Analyst

The Future Of Application Services In The Cloud

Liz Herbert, Senior Analyst

SaaS Sourcing Strategies: How To Sustain BusinessEmpowerment While Maintaining IT Goals


Understanding The Strengths And Weaknesses Of Major IT

Sourcing Models

Wolfgang Benkel, Principal Consultant

Focus On Governance To Drive Sourcing Success

Euan Davis, Principal Analyst, and Wolfgang Benkel, Principal

Consultant

How Sourcing Professionals Can Drive More Innovation From

Service Providers

Chris Andrews, Senior Analyst

New Global Telecoms Service Delivery Models: Enterprises Will

Benefit From Emerging ICT And Cloud-Type Telecoms Services

Brownlee Thomas, Ph.D., Principal Analyst

Naughty Software Licensing Is The Obituary Premature?


Sean Rhodes

Security & Risk Professional

Ian Oliver

Infrastructure & Operations

Professional


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TRACK G: TECHNOLOGY PRODUCT

MANAGEMENT & MARKETING + VENDOR

STRATEGY

ATTEND A PRE-FORUM WORKSHOP!

Engaging BT Professionals: Navigating The Next

Three Years Of Tech Industry Recovery

June 8, 2010 Lisbon

The Marketing Of IT

Enterprise technology customers are seizing greater control over

their destinies as they transform business with IT. These business

technology (BT) professionals increasingly base decisions in

terms of business outcomes, not traditional technology feature,

function, or performance metrics. B2B tech companies must

significantly upgrade core customer-facing competencies

to successfully engage business technologists. The tech

industrys new winners will be vendors that undergo their own BT

transformation introducing BT into all marketing, selling, and

customer interactions that in turn will power clients BT adoptionand success. Technology vendors large and small need to navigate

huge issues in order to succeed, including the size and shape of

the tech industrys recovery in 2010 and beyond, pivoting to as-

a-service delivery and pricing of IT capabilities, and the advent

of Smart Computing that will bring IT capabilities to bear on new

classes of business problems.

Sales Enablement: Effective Practices And Leadership Lessons

Learned

Eric G. Brown, Vice President, Research Director, and Bradford J.

Holmes, Vice President, Role Manager Sales Enablement

Dynamic Product Portfolios For Dynamic Channels

Tom Grant, Ph.D., Senior Analyst, and Tim Harmon, Senior Analyst

Building Powerful B2B Technology Communities

Peter Burris, Principal Analyst, Research Director

The Future Of The B2B Technology Marketing Mix

Michael Gale, Vice President

The Tech Industry Rebound In 2010 And Beyond

Andrew Bartels, Vice President, Principal Analyst,

Holger Kisker, Ph.D., Senior Analyst

Strategies For Everything-As-A-Service Pricing And Delivery Models

Pascal Matzke, Vice President, Principal Analyst

The Cloud Opportunity for Strategists

Stefan Reid, Senior Analyst

Led by Bobby Cameron, Vice President, Principal Analyst, Forrester

Research

Participants in this Workshop will learn how to develop an IT

marketing program that improves the communication of ITs value

and increases the successful deployment and adoption of IT-based

solutions. The Workshop will provide detailed guidance on how to

get started marketing ITs work, using examples of how other IT

organizations organize, justify, target, and deliver successful IT

marketing campaigns. Topics covered include: making the case

for IT marketing, establishing a marketing plan, segmenting the

business and IT audience, using multiple communication channels,

taking advantage of portals and newsletters, assigning the work,

using external PR where appropriate, and measuring the programs

success. Through discussions and group exercises, part icipants will

gain valuable insight and sample takeaways that will enable their

IT organizations to elevate business perception and involvement

improving ITs effectiveness.

www.forrester.com/itforumworkshop

Justifying Technology Investments

Led by Robert Cormier, Principal Consultant, Forrester Research

Learn the fundamentals for building effective business cases

for technology investments by applying Forresters proven TotalEconomic Impact (TEI) framework and methodology. Forrester

Principal Consultant, Bob Cormier, teaches you how to build

sound business cases; easily understand basic financial concepts;

quantify business benefits, risks, and flexibility options; and

prioritize and communicate with business stakeholders and

management. Apply this learning in exercises and a case study,

ending the day building an action plan to incorporate an improved

technology business case process within your organization.

www.forrester.com/itforumworkshopJTI

Pre-Forum Workshop pricing: 1,500 for paying IT Forum EMEA

2010 attendees (1,975 regular rate).

To register, call: +31 (0)20.305.4848

Victor Scott

Vendor Strategy Professional

Travis Martin

Technology Product Management

& Marketing Professional

"From the view of a sourcing unit in the financial industry,

the Forrester IT Forum conference provided valuable insights

into other buyers' challenges, the latest IT developments, and

good, relevant networking opportunities."Jacob Ikkala, Sourcing Specialist, Group Sourcing, NordeaNordeaa

"From t"

the Forrt For


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EXPERT ADVICE

Serving Application Development & Delivery Professionals

Serving Business Process & Applications Professionals

Serving CIOs

Serving Enterprise Architecture Professionals

Serving Information & Knowledge Management Professionals

Consistently rated as one of the most popular features of Forrester Events, One-On-One Meetings give you the opportunity to discuss

unique IT issues facing your organization with Forrester analysts. IT Forum EMEA 2010 attendees may schedule three 20-minute

One-On-One Meetings with the Forrester analysts of their choice, depending on availability.

PARTICIPATING FORRESTER ANALYSTS AND COVERAGE AREAS:

Mary Gerush, AnalystApplication Development, Application Development Management, ApplicationDevelopment Metrics & Benchmarks, Application Development OrganizationalStructure, Application Development Processes & Tools, Application DevelopmentRoles & Responsibilities, IT Management, Portfolio Management & PMOs, ProjectManagement Tools & Processes, Requirements Definition & Management

Craig Le Clair, Principal AnalystBusiness Process Management, Case Management, Document Imaging, eForms, &Information Capture, Document Process Outsourcing, Electronic Invoice Presentment& Payment , Electronic Medical Records, Enterprise Content Management, Healthcare& Life Sciences, Healthcare Technologies, IT Services, Information & KnowledgeManagement, Outsourcing, Packaged Applications, Sourcing & Procurement,Sourcing & Procurement Applications

Marc Cecere, Vice President, Principal AnalystApplication Development, Architecture & Technology Strategy, Budgeting &Forecasting, Cost Cont rol, IT Management, IT Organization, IT Spending & Budgeting,IT Strategic Planning, IT Strategy, Planning, & Governance, Organizational Design &Change Management

Nigel Fenwick, Vice President, Principal AnalystBusiness Technology, Business Value of IT, CIO Leadership, CIO Role, CustomerExperience, IT & Business Alignment, IT As A Business, IT Management, IT St rategicPlanning, IT Strategy, Planning, & Governance, Retail, Retail Technologies, ServingThe Business, Social Computing & Web 2.0, The Marketing Of IT

Chip Gliedman, Vice President, Principal AnalystBusiness Process Management, CRM Strategy & Deployment, Customer RelationshipManagement, Customer Relationship Management Applications, Customer Ser vice &Support, IT Management, IT Spending & Budgeting, Packaged Applications, PortfolioManagement & PMOs, Total Economic Impact

Craig Symons, Vice President, Principal AnalystBalanced Scorecard, CIO Leadership, CIO Role, IT Governance, IT Management, ITOrganization, IT Portfolio Management, IT Strategic Planning, IT Strategy, Planning,& Governance

Alex Cullen, Vice President, Research DirectorIT Management, IT Organization, IT Strategy, Planning, & Governance, OrganizationalDesign & Change Management

Randy Heffner, Vice President, Principal AnalystApplication Architecture, Application Development, Application DevelopmentProcesses & Tools, Application Security, Digital Business Architecture, EnterpriseArchitecture, Enterprise Architecture Domains, SOA & Web Services, SOA Design,SOA Management & Web Services Management, SOA Platforms, SOA Security, SOAStrategy, Security & Risk, Service-Oriented Architecture, Soft ware Modeling

Rob Koplowitz, Principal AnalystCollaboration Strategy, Enterprise Collaboration, Information & KnowledgeManagement, Information Workplace, Instant Messaging, Messaging

Gene Leganza, Vice President, Principal AnalystApplication Architecture, Enterprise Architecture, Enterprise Architecture Domains,Government, IT Management, IT Strategic Planning, IT Strategy, Planning, &Governance, Information Architecture, Technical Architecture

Stephen Powers, Principal AnalystDigital Asset Management, Document Management, Enterprise ContentManagement, Information & Knowledge Management, Web Content Management

Henry Peyret, Principal AnalystEA Modeling & Repository Tools, Enterprise Architecture, Enterprise ArchitecturePractices, Government, Healthcare & Life Sciences, Manufacturing, ProfessionalServices, Retail, Telecommunications Services, Transportat ion & Logistics, Travel

Ted Schadler, Vice President, Principal AnalystCollaboration Platforms & Strategy, Enterprise Collaboration, Information &Knowledge Management, Information Workplace, Instant Messaging, Real-TimeCollaboration, Web Conferencing

Galen Schreck, Principal AnalystCloud Computing, Computer Architectures, Data Center Management, EnterpriseArchitecture, Enterprise Architecture Domains, High Availability/Fault Tolerance,IT Infrastructure & Operations, IT Management, IT Strategic Planning, IT Strategy,Planning, & Governance, Processor Architectures, Server Virtualization, SystemsManagement, Systems Par titioning & Vir tualization, Technical Architecture

Tim Walters, Ph.D., Senior AnalystDigital Asset Management, Document Management, Enterprise Content Management,Information & Knowledge Management, Web Content Management

Alexander Peters, Ph.D., Principal AnalystEnterprise Architecture, IT Governance, IT Management, IT Organization, IT StrategicPlanning, IT Strategy, Planning, & Governance, Organizational Design & ChangeManagement, Sourcing & Procurement, Sourcing Strategy & Execution

Bobby Cameron, Vice President, Principal AnalystApplication Development, Architecture & Technology Strategy, Business Value

of IT, Governance, Risk, & Compliance, IT & Business Alignment, IT Governance,IT Management, IT Operations Measurement, IT Strategic Planning, IT Strategy,Planning, & Governance, Security & Risk, Serving The Business

Jost Hoppermann, Vice President, Principal AnalystApplication Development, Application Planning & Strategy, Architecture & TechnologyStrateg y, Banking Platforms, EA Governance Processes, EA Organizational Structur e,Enterprise Architecture, Enterprise Architecture Practices, Financial Services,Multichannel Architecture, Retail Banking

George Lawrie, Principal AnalystConsumer Packaged Goods, Enterprise ERP, Enterprise Resource PlanningApplications, Financial Services, Manufacturing, Packaged Applications,Professional Service s, Retail, Supply Chain Management

Diego Lo Giudice, Vice President, Principal ConsultantApplication Architecture, Application Development, Application DevelopmentProcesses & Tools, Architecture & Technology Strategy, Enterprise Architecture,Enterprise Architecture Domains, Enterprise Architecture Practices, IT Management,Open Source Strategy, SOA & Web Services, Sourcing & Procurement, SourcingStrategy & Execution Also serving Business Process & Applications professionals

Margo Visitacion, Vice PresidentAgile Methodologies, Application Development, Application Development Processes& Tools, IT Management, Portfolio Management & PMOs, Project PortfolioManagement, Quality Assurance, Testing & Test Management

Dave West, Senior AnalystAgile Methodologies, Application Development Metrics & Benchmarks, Processes& Methodologies, Processes & Tools, Application Infrastructure Technologies,Application Life-Cycle Management, EA Modeling & Repository Tools, EnterpriseArchitecture, IT Management, Portfolio Management & PMOs, ProgrammingLanguages, Project Management Tools & Processes, Requirements Definition &Management, Software Change & Configuration Management, Software Modeling

Noel Yuhanna, Principal AnalystB2B Sales & Marketing, Business Continuity & Disaster Recovery, Clustering,Computer Architectures, Data Center Management, Data Integration, DataManagement, Data Protection, Data Security, Database Management Systems,Enterprise Architecture, IT Infrastructure & Operations, Information & KnowledgeManagement, Information Protection, Integration Technologies, Mobile Services,Security & Risk, Storage & Data Management, Telecommunications Services

James G. Kobielus, Senior AnalystAnalytic Applications, Business Intelligence, Data Integration, Data Management,Data Mining & Advanced Analytics, Data Visualization, Data Warehousing, DatabaseManagement Systems, Enterprise Portals & Search, Information & KnowledgeManagement, Integration Technologies, OLAP, Predictive Analytics, Text Mining &Analytics

Derek Miers, Principal AnalystApplication Development, B2B Sales & Marketing, Enterprise Marketing Platforms,Interactive Marketing, Marketing & Advertising, Marketing Automation, SOA & WebServices

Benjamin Gray, Senior AnalystClient Computing Hardware, Client Operating Systems & Software, EnterpriseDesktops, Enterprise Laptops, Enterprise Mobile Devices, Enterprise Mobility, ITInfrastructure & Operations, Mobile Operating Systems, Mobile Services, MobileSoftware & Platforms, Telecommunications Services

Rachel A. Dines, ResearcherBuild And Lead A High-Performing Infrastructure And Operations Team, BusinessValue Of IT, Data Center Management, Data Center Planning, IT Infrastructure &Operations, IT Management, IT Operations Measurement, IT Organiza tion, IT Strategy,

Planning, & Governance, Server Management, Server Virtualization, Serving TheBusiness, Systems Management, The Marketing Of IT

Serving Infrastructure & Operations Professionals


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Serving Security & Risk Professionals

Serving Sourcing & Vendor Management Professionals

Serving Technology Product Management & Marketing Professionals

Serving Technology Sales Enablement Professionals

Serving Vendor Strategy Professionals

Liz Herbert, Senior AnalystAccounting Systems, Contract Negotiations, Distribution Channels ISVs, OEMs,& VARs, Enterprise ERP, Enterprise Resource Planning Applications, FinancialManagement, IT Consulting, Midmarket ERP, Outsourcing, Package ImplementationServices, Packaged Applications, Pricing, RFPs, Service-Level Agreements, SoftwareAs A Service, Sourcing & Procurement, Supplier Scorecarding, Sustainable Sourcing,Systems Integration, Vendor Evaluation, Vendor Management

Peter Burris, Principal Analyst, Research DirectorThe methods, tools, techniques and technologies of Business Process Management(BPM), Business Process Improvement, Business Transformation and OrganisationalChange; with a special emphasis on an outcome-based, customer-focused approaches.

Tom Grant, Ph.D., Senior AnalystApplication Development, B2B Sales & Marketing, Competitive Analysis, ComputerHardware & Software Industry, Consumer Blogs, Customer Experience, Design &Usability Processes, EA Communication & Training Processes, EA OrganizationalStructure, Energy & Utilities, Enterprise Architecture, Enterprise Portals & Search,Forrester TechRadar, Globalization & Emerging Markets, Go-To-Market Strategies,Government, Information & Knowledge Management, Innovation Best Practices,Market Research Tools & Best Practices, Marketing & Sales Strategies, PricingStrategies, Product & Solutions Strategies, Research & Development, Rich InternetApplications, Scenario Design, Serious Gaming, Social Computing & Web 2.0,Social Technographics, Tech Marketing Channel Strategies, Tech Marketing ValueProposition Development & Messaging, Technographics Segmentation, User-Generated Content, Widgets, eGovernment

Tim Harmon, Senior AnalystBoost leads and productivity through an integrated marketing mix, Build businesswith effective channel partners, Drive client value and profits via effective productmanagement, Drive sales and pipeline performance via effective, end-to-endprograms, Engage customer s and prospects globally using social media, Establish aglobal brand that attracts opportunity and drives sales

Eric G. Brown, Vice President, Research DirectorEmerging Marketing Channels, Healthcare & Life Sciences, Marketing & Advertising,Marketing Organization & Culture, Value-Based Marketing

Bradford J. Holmes, Vice President, Role Manager Sales EnablementB2B Sales & Marketing, Government, Healthcare & Life Sciences, Tech MarketingStrategies, Tech Marketing Tools & Best Practices

Pascal Matzke, Vice President, Principal AnalystB2B Sales & Marketing, Customer Relationship Management, Go-To-MarketStrategies, Marketing & Advertising, Mergers & Acquisitions, Offshore Services,Outsourcing, Packaged Applications, Partner & Affiliate Marketing, Product &Solutions Strategies, Sourcing & Procurement, Sourcing Execution, SourcingStrategy & Execution, Stakeholder Alignment, Strategy Execution & Measurement,Systems Integration, Technology Vendor Alliances & Partnerships

Thomas Mendel, Ph.D., Vice President, Research DirectorB2B Sales & Marketing, Business Service Management, CMDB, Corporate Strategy,Data Center Management, IT Infrastructure & Operations, IT Management Software,IT Process Automation, Media & Entertainment, Mobile Services, Product & SolutionsStrategies, Service-Level Agreements, Sourcing & Procurement, Strategy Execution& Measurement, Systems Management, Telecommunications Services

Holger Kisker, Ph.D., Senior AnalystApplication Development, Application Strategy & Selection, Business ProcessManagement, Business Process Modeling, Customer Relationship Management,Energy & Utilities, Enterprise Architecture, Enterprise Resource PlanningApplications, Information & Knowledge Management, Manufacturing, OrderManagement, Packaged Applications, Supply Chain Management

Andrew Bartels, Vice President, Principal AnalystAuthentication, Authorization, & Audit, B2B Sales & Marketing, Financial Services,Government, High-Tech, IT Spending & Budgeting, Professional Services, Security& Risk, Smart Cards, Sourcing & Procurement, Tech Marketing Strategies, TechMarketing Tools & Best Practices, Tech Sector Economics, eBusiness/eCommerce,eCommerce Platforms & Technologies

Ellen Daley, Vice President, Role Manager Vendor StrategyB2B Sales & Marketing, Enterprise Mobility, Market Research Tools & Best Practices,Tech Marketing Strategies & Best Practices, Telecommunications Services

Mike Cansfield, Principal AnalystCommunication Service Provider Issues & Technologies, Convergence Services,European Telecommunications Services, Managed Telecommunications Services,Structural Separation, Telecommunications Marketing, TelecommunicationsServices, Telecommunications Services By Region, Wholesale Communications

Stefan Ried, Ph.D., Senior AnalystApplication Development Processes & Tools, Application Infrastructure Technologies,Application Planning & Strategy, Application Platforms & Programming Strategy,Application Server Platforms, Architecture & Technology Strategy, B2B Sales &Marketing, EA Governance Processes, EA Organizational Structure, EnterpriseArchitecture Practices, Enterprise Service Bus, IT Infrastructure & Operations,Professional Services, Repositories & Registries, SOA & Web Services, SOAGovernance, Service-Oriented Architecture

Brownlee Thomas, Ph.D., Principal AnalystBroadband & Remote Access, Client Security & Management, Contract Negotiations,Convergence Services, Data Services, Enterprise Mobile Devices, Ethernet Access,Fixed-Mobile Convergence, Global Mobile Services, Global TelecommunicationsServices, Hosted & Managed IP PBX Services, IT Infrastructure & Operations, ITServices, Long-Distance Voice Services, Managed Telecommunications Services,

Mobile Broadband Access, Mobile Device Management, Mobile Roaming,Networking, Outsourcing, RFPs, Remote Work & Telecommuting, Site-To-Site MPLSServices, Site-To-Site Video/Videoconferencing Services, Sourcing & Procurement,Telecommunications Services, Unified Communications, Vendor Evaluation, VendorManagement, Voice Over IP Platforms, Wide Area Network Services, Wireless DataServices, Wireless Voice Servic es Mobile Voice & VoWi-Fi

Andrew Reichman, Senior AnalystConsumer Electronics, Consumer Technology, Data Archiving, Data Protection, ITInfrastructure & Operations, Next Generation DVDs, Storage & Data Management,Storage Management, Storage Networking

Phil Sayer, Principal AnalystClient Security & Management, Convergence Services, Data Services, EnterpriseMobile Devices, Enterprise Mobility, Financial Services, IT Infrastructure &Operations, IT Services, LAN Protocols & Standards, Local Area Networks, Managed Telecommunications Services, Mobile Device Management, Mobile Services,Networking, Outsourcing, Telecommunications Services, Unified Communications,Voice Over IP Platforms, Voice Over IP Services, Wide Area Network Ser vices

James Staten, Principal AnalystBlade Servers, Capacity On D emand & Utility Computing, Cloud Computing, ComputerArchitectures, Data Center Architecture, Data Center Consolidation, Data CenterManagement, Grid Computing, IT Infrastructure & Operations, Server Consolidation,Server Hardware, Server Virt ualization, Systems Management, X86 Servers

Andras Cser, Principal AnalystEnterprise Single Sign-On, Entitlement Management, Financial Services, Healthcare& Life Sciences, Identity & Access Management, Mobile Services, Passwords,Professional Services, Security & Risk, Strong Authentication, TelecommunicationsServices, User Account Provisioning, Web Single Sign-On

Khalid Kark, Vice President, Pr incipal AnalystGovernance, Risk, & Compliance, IT Compliance Management, IT Risk Management,Regulations & Legislation, Security & Risk, Security Performance Management,Security Policies, Security Program Governance, Security Services, SecurityStandards, Regulations, & Legislation, Security Strategy

Chris Andrews, Senior AnalystB2B Sales & Marketing, Contract Negotiations, Corporate Strategy, Go-To-MarketStrategies, IT Consulting, IT Services, Innovation Networks, Marketing & SalesStrategies, Mergers & Acquisitions, Mergers & Acquisitions Best Practices, OffshoreServices, Product & Solutions Strategies, RFPs, Sourcing & Procurement, SourcingStrategy & Execution, Strategy Execution & Measurement, Strategy Frameworks &Models, Systems Integration, Vendor Management, Vendor Positioning

Euan Davis, Principal AnalystAlternative Offshore Geographies, Application Outsourcing, Contract Negotiations,Data Center Management, Data Center Outsourcing, ERP Outsourcing, Governance,Risk, & Compliance, Green Business Strategy, Green IT, Help Desk & DesktopOutsourcing, IT Infrastructure & Operations, IT Strategy Consulting, Multisourcing& Multiprovider Strategy, Offshore Services, Outsourcing, Package ImplementationServices, Service-Level Agreement s, Sourcing & Procurement, Supplier Scorecarding,Sustainable Sourcing, Systems Integration, Vendor Evaluation, Vendor Management

Sudin Apte, Principal AnalystIT Services, Offshore Services, Outsourcing, Systems Integration

Wolfgang Benkel, Principal ConsultantWolfgang is Principal Consultant in Forresters IT User Practice in Europe. He hasbuilt extensive experience in advising clients on outsourcing contracts, with aspecific focus infrastructure and infrastructure related services. He has extensiveexperience in outsourcing strategy, service definition and pricing, RfP design and

review, vendor selection support, service transition, contract negotiation support,contract and service review, and vendor governance model. Wolfgang has beeninvolved in building and deploying price benchmarks within an outsourcing contex t inmultimillion Euro outsourcing contracts.

Doug Washburn, AnalystClient Computing Hardware, Data Center Management, Green IT, IT Infrastructure &Operations, IT Management, IT Organization, Server Hardware, Server Management,Storage & Data Management, Storage Management

Glenn O'Donnell, Senior AnalystApplication Development, Application Performance Monitoring, Business ServiceManagement, CMDB, Capacity Modeling & Planning, Data Center Automation, ITAsset Management, IT Infrastructure & Operations, IT Management, IT Organization,IT Process Automation, IT Service Management, IT Str ategy, Planning, & Governance,ITIL, Infrastructure Change Management, Infrastructure Configuration Management,Infrastructure Metrics, Integrated IT Management, Networking, Organizational

Design & Change Management, Server Management, Server Provisioning, Service-Level Management, Software Distribution, Systems Management


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