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About “Key” Brand

— More than 60 years of market leadership

— Weavers First Choice

— Quality Manufacturer of Healds& Drop pins

— Seven stage inspection process

— Best quality European grade raw material procured

— Products specifically designed as per customer specification

— Suitable for automatic drawing-in machines

— Highest Efficiency & loom speed achieved

Address :Plot no. 65 Block No. 65, At & Po. Mota Borasara, Tal. Mangrol, Dist Surat ( Gujarat) India

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When our Prime Minister was talking on various issues fluently from Madison Square and appealing en�re world "come… make in India" I was just wondering why he has to appeal globally when we Indians are not even responding within country. We, industrialists are just silent on our golden industry

Financial ins�tu�ons

Affordability, Assuarance…

As a ma�er of fact, we need to invest in all the industries where we can get back our money as fast as possible. Tex�le industry has a good existence for more than 100 years and it is one of the highest foreign exchange earners. India has a very good tex�le culture.

Situa�on:

If I am a banker and I am thinking of giving term loan to a tex�le unit, I end up overviewing the history which tells me that many of the tex�le players have not paid back the term loans in �me. The business environment is not that conducive and has ups and downs. The success of tex�le business depends on various factors and return on investment is too slow. All the financial ra�os like IRR, DSCR are just on the border line and if I carry out sensi�vity analysis, it gets badly affected. The industry has a complex and vast spread of products and variables and there can be several factors which can affect the performance of tex�le industry like labour, raw material, machine related issues.

I would rather fund to some other industryby which account handling would be much smoother.

Technical Consultants

Recogni�on, Sustaiability, Assuarance…

If I am running a consul�ng firm, I am very much enthusias�c about the situa�on and I would employ experts for each and every discipline of Marke�ng, Spinning, Weaving, Processing, Technical tex�les so that any project comes in I would have a process expert who can give solu�on to all the requirements of the clients. In addi�on to this I would have a common team to give services like Architectural, Structural and u�lity designing so that my customer gets “one stop solu�on”

Situa�on:

If I keep focusing on tex�le business only, as a consultant, I am the first party to whom the client has to nego�ate with and pay. So he uses all his nego�a�ng skills to reduce the fees and increase the scope of work. He starts asking for as much as possible things free of cost so that there is a “winning” situa�on only for him.

Most of the tex�le entrepreneurs treat paying to consultant as expenses and not as an investment. They keep on changing their plans every now and then as per informa�on received to them

from various sources, expec�ng deliverables to be changed at their will. They put all the costs like travelling expenses and even some�mes du�es and taxes “inclusive” in the fees.

When I summarize the situa�on as a financial analyst, I find giving consultancy only to tex�le industry may not be a feasible op�on; it needs to be supplemented by other profitable industrial business models, mainly because of the a�tude of not to pay in �me.

Workers

Value for money, comfort, stability…

If I am a worker I would like to work in a clean environment and get paid nicely by doing a white collar job. Also the job should be on permanent basis and my salary should increase every year substan�ally.

Situa�on:

When I think of job in tex�le industry, first of all there is no guarantee of permanent jobs. Usually in the beginning of my career the employer appoints me on 'badali system', it means, I get job only to fill the absenteeism. Similarly, I have to be in good books of the �mekeeper to get job daily and to become a regular employee a�er working for 240 days as a badali worker. Moreover, due to high temperature and humid atmosphere, it is troublesome to adjust with working condi�ons. The environment in the tex�le plant is much dirty with a lot of dirt, dust, floa�ng fibreswhich are con�nuously liberated and are harmful to my health. the diseases like Tuberculosis and Asthma are bound to be a re�rement gi� for me.

Hence, I would like to opt for any other engineering manufacturing uni�han a tex�le plant, where the atmospheric condi�ons would be cleaner and favourable to me alongwith much be�er wage structure and re�rement benefits offered by those industries due to higher profitability.

Government bodies

Sustainability,Growth…

If I am working in a Government organiza�on I would strive to work out policy framework by which the industry will get a good support and a lot of benefits can be given which would in turn facilitate to growth of the economy and accomplishments of various targets and goals.

Situa�on:

Avery good Government policies and a�rac�ve schemes are given to Tex�le industry e.g. Interest subsidy and capital subsidy under TUFS, Tex�le Parks and other Industrial Policies. However, a lot of benefits have been taken by a certain group of people or even by certain poli�cians especially in case of Tex�le Parks. The real benefits of the schemes could not be achieved for these schemes. If I have to frame a policy framework, I would rather safeguard the interest of the Government and ask for much stringent policy network from legal and financial perspec�ve so that I would give these benefits only to real players from the industry.

Prime Minister

Job crea�on, forex, value addi�on…

f I were Prime Minister of India, I would have seen at the tex�le industry as my major focus area to create jobs and earn foreign currency. Tex�le industry would be my first priority to make India campaign as we are already having several years of existence and recogni�on.

I would have understood the industry by appoin�ng a consor�um

UNWANTED “TEXTILES” IN WARDROBE OF OUR PM

AvinashMayekar, MD & CEO, Suvin Advisors Pvt Ltd

of effec�ve consul�ng firms who have strong knowledge base of tex�le industry and those have presence in domes�c and interna�onal markets. They would study SWOT analysis of the industry and come out with a vision and mission document for the tex�le industry of India. I would make policies transparent and user friendly for the industry to help it take a major share in the interna�onal market.

Situa�on:

As a Prime Minister, when I start looking at Indian tex�le industry, I see a lot of sectors lobbying for themselves and promo�ng their own associa�ons. Ginning industry has it's own issues to face problems created on price hikeby co�on growers associa�ons of farmers and compensate it by adding contamina�ons.The spinners receive this contaminated co�on and add humidity, water and steam to sell heavier yarn. Weavers add waste yarn instead of right quality yarn to compensate loss of weight, processors use darker shades/prints to sell rejected fabric, garment producers use rejected cut pieces for different designs and retailers come out with 'seconds' sale. Thus the en�re value chain has all exper�se to compensate value loss by other false prac�ce. No one thinks of value addi�on.

On the other hand, reputed brands are using pressure tac�cs to minimize price and earn more profits. And the nega�ve pressure created goes back up to the co�on farmers who end up in making suicides. Whereas in case of synthe�c industry the fibre producers are determining the price up to the finished garments.

As a Prime Minister I need to first clean my wardrobe. I need to create “BEST FROM INDIA” brand which would be more trust worthy. All stake holders of my country need to work with a

common goal to produce the best quality and wipe out image of “dirty linen” created by tradi�onal tex�le players. If I create the best quality, I would get the best brand value and I would be in a posi�on to give best price to all my stake holders. My farmers would start producing best quality clean co�on and they would get a�rac�ve price so that they would start increasing the yield by using best prac�ces of cul�va�on.

All farmers can come together to improve cul�va�on methods and varie�es of co�on crop by using be�er co�on seeds. They will start conver�ng co�on seeds to produce oil and other value added products to generate more money and reduce wastages. Once farmers start ge�ng money, they themselves would increase cul�va�on area, they would opt for automa�c co�on picking techniques and ginners would work effec�vely to remove the impuri�es and get paid on quality and grade of co�on. Spinners can produce quality yarn by using best prac�ces to get be�er price based on quality produced. Similar effect goes up in further value addi�on with prints, designs, dyes and chemicals, styles, etc.

Let us understand that the consumer doesn't mind paying more to a be�er product and hence my industry should focus on this value addi�on. I need to create skill development programs by which all stake holders would understand the importance of value addi�on and will create a pull to increase profit margins throughout the value chain.

This Diwali, as a Prime Minister of India, I need to clean my wardrobe. I need to clean my wardrobe with be�er tex�les!!!

Come on… let us make it… be�er India…

Let us carve out be�er tomorrow!!!

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