itc limited

Business House Presentation

By:HaseenaSrikanthArshiyaKeerthikaDwarakanathSirisha

…ENDURING VALUES

CURRENT SCENARIO

HISTORY OF ITC

VISION AND MISSION

PRODUCT PORTFOLIO

MAJOR STRATEGIES FOLLOWED BY ITC

SWOT ANALYSIS OF ITC

CORPORATE SOCIAL RESPONSIBILITY

FUTURE PLANS

CONCLUSION

Chairperson : Y C Deveshwar

Directors : S S H Rehman, Nakul Anand,

A Singh, PV Dhobale,

K Vaidyanath, K N Grant,

A Baijal, B Vijayaraghavan

J P Daly, H G Powell,

P B Ramanujan, B Sen,

R S Tarneja,

CEO, Yogesh Chander Deveshwar

CURRENT SCENARIO

ITC is an Indian public conglomerate company headquartered in kolkata, India.

India’s premier privates sector companies with a turnover of US $7Billion.

Market Capitalization of nearly US$45 Billion in 2012-13.

ITC is the market leader in cigarettes in India.

It employees over 26,000 people at more than 60 locations across India.

It is listed on Forbes 2000.

ITC Limited completed 100 years on 24th August, 2010.

ITC's Agri-Business is India's second largest exporter of agricultural products.

Corporate Positioning Statement :-“Enduring Value. For the Nation. For the Shareholder”

WHERE COMPANY STANDS?

ITC features on the Forbes Global 2000 rankings for 2012 at position 841. In the same rankings, the company's market value placed it as the 184th largest company in the world.

In 2013, ITC was ranked the third most admired company in India by Fortune.

ITC is rated among the World's Best Big Companies, Asia's'Fab 50' and the World's Most Reputable Companies by Forbes magazine.

In 2011, all of ITC’s super premium luxury hotels were accorded LEED Platinum certification, making ITC Hotels the ‘Greenest Luxury Hotel Chain in the World’.

Vision: Sustain ITC’s position as one of India’s most valuable

corporations through world class performance, creating growing

value for the Indian economy and the Company’s stakeholders.

Mission: To enhance the wealth generating capability of the enterprise in a globalizing

environment, delivering superior and sustainable stakeholder

value.

Core values: ITC’s core values are aimed at developing a customer

focused, high performance organization which creates values

for its stakeholders.

ITC. Touching your life. Everyday

HISTORY

24 Aug1910 – ITC incorporated under the name of 'Imperial Tobacco Company of India Limited'.

1925– ITC’s Packaging & Printing Business Division was set up as a strategic backward integration for ITC’s Cigarettes business.

1974 – The Company's ownership progressively Indianised, and the name of the Company was changed to ITC Limited (Indian tobacco company).

1975 – The Co. launched its HOTEL BUSINESS which was named ‘ITC-Welcomgroup Hotel Chola’.

1979 – ITC entered the Paperboards Business by promoting. ITC Bhadrachalam Paperboards Limited, which today has become the market leader in India.

1985 – Surya Nepal Pvt. Ltd.

1990 - International Business Division for export of agri-commodities

2000 – Life style retailing business with Wills sport range of international quality relaxed wear for men and women

2000 – ITC InfoTech Ltd.

2001 – ITC entered into food business with launch of ‘kitchen of India’ ready to eat Indian gourmet dishes.

2002 – Safety matches.

2003- Agarbattis.

2005 – Essenza di wills.


FMCG-CIGARETTES

• Market leader in India.• Highly portfolio of brands includes Insignia,

India kings, Classic, Gold Flake, Silk Cut, Navy Cut, Scissors, Capstan, Berkeley, Bristol and Flake.

10

PACKAGED FOODS

Aashirvaad Bingo Candyman

Kitchen of india Mint-O Sunfeast

EDUCATION AND STATIONERY


Classmate Paperkraft Colour Crew

PERSONAL CARE

EngageEssenza Di Wills

Fiama Di Wills

SuperiaVivel


INTENSE STICKS SAFETY MATCHES

AIM

LIFESTYLE RETAILINGMangaldeep

2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13

5545

7012Rs. crs

Rapid share of FMCG business

20

5631013

1704

2511

3014

3642

4482

HOTELS AND TOURISM


ITC INFOTECH Established in 2000 and headquartered in Bangalore.

Fully owned subsidiary of ITC ltd.

ITC is divided into - IT Services, IT Consulting Services

Technology Partners: Sap, Oracle, Sun Microsystems, PTC.

ITC InfoTech, a global IT services company, is today one of India’s fastest growing IT and ITES service providers.

providing outsourced IT solutions and services to leading global customers.ITC. Touching your life. Everyday

E-CHOUPAL

• Choupal is a Hindi word which means village meeting place, and ‘E’ here stands for electronic so it is a village meeting place on a electronic platform.

• It is a virtual market place where vendors and customers come together to do transactions.

• It’s a place where farmers can transact directly with a processor and realize better price for their products.

ADVANTAGES No hierarchy of brokers.

Internet is used as a low cost medium of communication providing latest information.

E-choupals are set up by ITC with solar power backup and VSAT connectivity. The equipment cost for the e-choupal is borne by ITC.

Allow farmers to compare global and local market price (mandi)

To farmers they give access to operational information developed by ITC experts, pertaining to cropping, seeds, fertilizers and so on.


Companies using E-Choupal network

Major strategies followedEntering into less competitive or unexplored markets.

Distribution Network.

Market differentiation.

Cost control strategy.

Diversification of products.

Extensive advertising.

Innovation.

Regular introduction of new products.

SWOT ANALYSIS


Strength•Cigarette market is 22,000 cr and ITC has lion’s share in it•Strong brand recognition and product portfolio •Distribution network•Management

Weakness•Dependence on tobacco revenues• Negative Connection of Tobacco

Opportunity•Consumption Of personal care products•Rural Market •E-Choupal• Filter cigarette segment of less than 60mm size

Threat•Competition both Domestic & International•Increasing Tax on cigarettes•Excise duty on unfiltered cigarettes less than 60mm in length was increased 387% last year •Hike was 142% for those between 61mm and 70mm long. •Regulatory restrictions on cigarettes•Ban on smoking

CORPORATE SOCIAL RESPONSIBILITY

ITC’s businesses generate livelihoods for more than 5million people.

ITC’s social and farm forestry initiative has greened over 80,000 hectares creating an estimated 35 million person days employment among and disadvantaged.

ITC’s watershed development initiative brings previous water to nearly 35,000 hectares of dry lands and moisture-stressed areas.

ITC’s sustainable community initiative includes women empowerment and primary education.


AWARDS AND ACHIEVEMENTSITC is the first Indian company and the second in the world to win the prestigious Development Gateway Award.

ITC is the first corporate to receive the annual FICCI Outstanding Vision Corporate Triple Impact Award in 2007.

ITC was conferred the World Business and Development Award 2012 at the historic Rio+20 United Nations Summit which concluded recently.

ITC has won the Golden Peacock Award for corporate Social Responsibility in 2007.

The business Today Award for the Best Managed Company in recognition of its outstanding initiative in consumer product segment.


FUTURE PLANS

Promoting Eco- Tourism, Eco medical, Traditional crafts.

Joined hands with monster jobs to provide jobs for rural youth.

Ensure product Quality.

Develop rural market to promote other products.

Planning to launch some other serives with their e-choupal program like:

micro- credit

health

education


CONCLUSION

ITC promoting their brands through advertisement campaign as well as door to door promotion.

ITC is also focusing on Retailers and Wholesalers to promote their brand.

The demand of their product in very low, because people don’t know about their brands very well.

ITC knows their strength and weakness in the personal care market, so they are applying new concept to overcome their weaknesses.

ITC now offering more margins, exiting offers and long credit period to retailers and wholesalers.

ITC. WORKING FOR YOU. WORKING FOR INDIA.

SOMETIMES, NOT TAKING

RISK IS THE BIGGEST

RISK …

YC Deveshwar

… Y C Deveshwar

THANK YOU