Mega Project Presentation On

ITC Company

Presented to : Mr. Arun Panuli

Presented by : Amit Shukla

Priya Rani

Rakesh Pande

Rao Shakir

Student : Master of Business Administration (M.B.A.)1st year

Quantum School of Business,

Roorkee, Uttrakhand (INDIA)

Date : 22st November2014

1

ITC AT A GLANCE

Industry: Conglomerate; PublicFounded: On August 24,1910 CEO: Yogesh Chander DeveshwarHeadquartered: Kolkata; West BengalEmployees: 25,959 app.Diversification: FMCG, Hotels, Paperboard and

Packaging, Agri Business & IT

2

HISTORY OF ITC

24 AUG1910 – ITC incorporated under the name of ‘Imperial Tobacco Company of India Limited’.

1925 – Started Packaging and Printing business beside cigarette manufacturing

1975 - started HOTEL BUSINESS as ‘ITC- Welcome Group Hotel Chola’

1979 – started Paperboard business 2000-10 – started manufacturing Greeting, Gifting and

Stationary Products

3

FMCG

Fast-moving consumer goods (FMCG) are products that are sold quickly and at relatively low cost

Though the profit margin made on FMCG products is relatively small, they are generally sold in large quantities, thus the cumulative profit on such production can be substantial

Examples such as soft drinks, over the counter drugs, toys, processed foods and many other consumables.

4

FMCG Companies in India Hindustan Uniliver ITC Amul Godrej Consumer Products limited Dabur India Lit. Emami Colgate Palmolive India Limited Zydus Wellness Britannia Wipro Cavinkare Parle Agro Nirma 5

Vision & Mission

VISION - Sustain ITC’s position as one of India’s most valuable co-operation through world class performance, creating growing values for the Indian economy and the companies stakeholders

MISSION - To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior & sustainable stakeholder value

6

Objective

Building awareness and improving the availability and use of

trade intelligence

Enhancing policies for the benefit of exporting enterprises

Building the export capacity of enterprises to respond to

market opportunities

Mainstream inclusiveness and sustainability into trade

promotion and export development

7

Board of Directors

Chairman : Mr. Y C Deveshwar

Executive Directors : Nakul Anand, P V Dhobale, K N Grant

Non Executive Directors : A Baijal, S Banerjee, A Duggal, A V Girija Kumar, S H Khan, R E Lerwill, S B Mainak, S B Mathur, P B Ramanujam, S S H Rehman, Meera Shankar, K Vaidyanath

8

Logo Of ITC

9

Cigarette as starters

Insignia India Kings Classic Gold Flake Silk Cut Navy Cut Scissors Capstan Berkeley Bristol Flake

10

ITC Hotels ITC Grand Chola, Chennai

ITC Grand Bharat, Gurgaon

ITC Maurya, New Delhi

ITC Maratha, Mumbai

ITC Gardenia, Bengaluru

ITC Windsor, Bengaluru

ITC Grand Central, Mumbai

ITC Sonar, Kolkata

ITC Kakatiya, Hyderabad

ITC Rajputana, Jaipur

ITC Mughal, Agra11

Some other products of ITC

Classmate

Ashirvad

Tobacco products

Vivel, Fiama di wils, Superia

Wills lifestyle and John Players

Mangaldeep agarbatti and Aim safety matches

Candyman and Dark Fantasy

12

Social initiative

Generates livelihood for 5 million people ITC’s E-choupal benefits over 4 million farmers ITC’s Farm and Forestry initiative have greened over 125,000

hectares of barren land creating 56 million person days of employment

ITC’s Watershed Development programme brings water to over 90,000 hectares of land which are dry and water stressed area

Imparting education to Farmers,Women,Children and other backward Un-Educated class

13

Interesting Facts

WOW (Wealth Out of Waste Campaign)

Carbon Positive for nine years in a row

Water Positive for twelve consecutive years

Solid Waste recycling for last seven years

FSC-CoC (Forest Stewardship Council-Chain of Custody)

Certified

14

Role of ITC in India

Improve the standard of living Creation of Employment Contribution in the revenue Produce good quality products Deals in various products that are useful in the development of

the society Contribution to the general welfare of society Development of human resources Reduce disparities among nation

15

Conclusion

ITC promoting their brands through advertisement campaign as well as door to door promotion.

ITC is also focusing on retailers and wholesalers to promote

their brand. The demand for their product is very low,because people don’t

know about their brands very well. ITC knows their weakness in personal care market,so they are

applying new concept to overcome their weakness. ITC now offering more margin,exiting offers and long credit

period to retailers and wholesalers.

16

17