itb project 1
TRANSCRIPT
Problem / Opportunity
Do you still feel safe in your own
house or business place?Will you be the next target of
those burglars???What should you do next ?
Value Proposition
Our Mission : Bring Back Our Safety Life 3S (Simple Safe
Secure) Our Vision : Lowering the rate of crime Convenient to all walks of life
Access Control
● to restrict access of people or vehicle to a specific area of the
premises for certain times of the day with the use of card readers
or biometric devices.
● provides a wide range of access control systems, from a simple
and humble stand-alone system to a high security and PC based
networked system ideal for small to large corporation.
We provides four types of access system:
● Door Access System
● Vehicle Access System
● Lift Access System
● Biometric System
CCTVNight Vision CCTV Camera Features:
● Auto Iris Powerful Vari-Focal Lens● Weatherproof Outdoor rating of IP66● SMART IR Infrared illumination technology● Ultra Low Light Surveillance ● Zero Light Surveillance with IRs On● Digital Noise Reduction (DNR)● Dual Voltage DC12V & AC24V(save electric)● High definition & resolution
Security Glass B - Security Glass features :
● protects from vandalism and burglary● break-ins by preventing or slowing down burglary attempts● able to withstand repeated blows from heavy objects such as bricks, hammers or crowbars● can be used in typical applications which display valuable goods, such as banks, building
societies, museums, as well as safety glazing in hospitals and prisons● provides higher levels of UV protection
Home/Business Automation
SMART Unlock(Apps)● Modern and constantly evolving solution on home
security.
● iPhone-enabled apps, real-time device management and cloud technology management.
● All devices are mobile, portable, and easy to use.
● There are no 3-year contracts and no monthly fees.
● Complete control of your home security system in the palm of your hand with your smartphone app.
Service
● B-Lock Healthcare ● (Freecall Hotline) 1300-11-1688● Repair service & warranty● Delivery service
● Build in service
Our customer(People From All Walks of life)
Public- Home Safety Businessman - Bank,Jewellery Store,Developer CompanyGovernment - Traffic System
How to make them Affordable?
Preferred Package Basic Home Package Premium Business Package
For an apartment, dorm, studio and smaller house For offices, business buildings and factories
Included :
● Door Access System● Night Vision CCTV Camera● Home Automation
Included :● Night Vision CCTV Camera● Security Glass
● Door Access System/Vehicle Access System/Lift
Access System/Biometric System
● Fire Alarm System
● Business Automation
All included Access system : Four selected two
FREE 3 Years Warranty + Delivery + Build-in Service FREE 3 Years Warranty + Delivery + Build-in Service
RM700+ RM1050+
COMPETITIVE ANALYSIS
PROSCONSInternational market Not affordable pricesTrusted company No warranty in products$6.5 billion in annual sales High maintenance cost
Marketing Strategy
We are online marketing and have order delivering
PromotionValue packagesExtended warranty*Free gifts
We make it affordable prices to attract buyer
AdvertisingRoad ShowDemo exhibitionPoster
Do survey for the buyer needs
Business Structure
Types of Legal Ownership● partnership (has 4 owners) -Advantages:➢ Easier to get capital due to more owners.As a
result, banks are also more willing to lend more money to us.
➢ Legal paperwork is simple and low cost.
INVESTMENT
= 30M (RM)
= 31.7M (RM)
Amount of capital needed
Successfully raised from investors & owners
Each owner thrown in 3M (x4)(RM)
Amount from investors was 19.7M (RM)
References1) CCTV : http://www.cctvcamerapros.com/Night-Vision-CCTV-Camera-p/bipro-s700vf50.htm2) Security glass : https://www.pilkington.com/en-gb/uk/products/product-categories/safety-security3) FAS : http://us.boschsecurity.com/us_product/05_news_and_extras_2/01_productnews_2/06_productnews_fire_1/automatic_fire_detector_440_series/automatic_fire_detector_440_series4) Control access : http://www.elid.com/index.php/2011-12-16-08-32-48
5) Apps : https://www.ismartalarm.com/Home#products
● Strategic management : awareness and change.
By: Thompson, John L.. London : Thomson Learning, 2005. xxx, 873 p. : col. ill. ; 25 cm. Language: English
● Advertising and promotion : an integrated marketing communications perspective.
By: Belch, George E. Boston, Mass. : Irwin / McGraw-Hill, 1999 xxii , 762 p. ; 28 cm. Language: English
● Integrated Marketing Communication
By:See Don E. Schultz, Standley I. Tannenbaum, and Rober F. Laterborn,(Chicago:NTC,1992)