it trends in japan for 2017 - liaa · it trends in japan for 2017 -it spending and key technology...
TRANSCRIPT
IT trends in Japan for 2017
-IT Spending and Key Technology Trends-
ITR Corporation
www.itr.co.jp
About us. ITR is an independent IT research and consulting firm. We provide hands-on
advice about technology market, partner evaluations and technology
deployment to drive your business.
© 2017, ITR Corporation All rights reserved. 1
IT &Business Strategy
Business
Process
Application
IT Governance IT Management
Architecture / IT Infrastructure
Analysis/ Evaluation
Planning/ Design
Development/ Deployment
IT Service Provider
Business/IT
Consulting
Firm
IT Research
Firm
Name ITR Corporation
Address Shintoshin-maruzen Bldg.3F,
Nishi-Shinjuku 3-8-3, Shinjuku-ku,
Tokyo P.C. 160-0023
URL http://www.itr.co.jp
Established March 1994
CEO Satoshi Uchiyama
Business
Domain
・Research & advisory service
・Consulting service
Survey on ICT industry
Consulting on technology market
・ Publishing
・ Event/Seminar
・ Training and education
Corporate overview
Our Team 14 Analysts of IT and Telecom
Industry.
3 market researchers.
SMB survey(HW)
Server support program satisfaction survey (HW vendor)
Online storage user survey (System Integrator)
Credit card aggregator IT survey (SI)
System monitoring service survey (SI)
Sales planning for securities industry(HW vendor)
Financial package survey (SI)
System user satisfaction survey (Public Organization)
User survey (BI vendor)
Business platform service-concept design(SI)
Business Platform service-sales planning (SI)
System operation business planning(SI)
Solution planning for DC business providers(SI)
NW virtualization sales plan (SI)
User company inquiry
Competitor analysis
UNIX server survey (HW vendor)
Server support service survey (HW vendor)
West Tokyo district data center survey (SI)
NW virtualization survey (SI)
Talent management solution survey (TMS vendor)
LMS market survey (LMS vendor)
BRMS market survey (SI)
Sales planning
FinTech training(SI)
IoT training (Telecom)
IT consultant training (SI)
Management training (Securities)
Sales training
Recent survey and consulting projects.
2 © 2017, ITR Corporation All rights reserved.
Cloud user group interview (SI)
EDI tool group interview (EDI vendor)
SOA tool group interview (SI)
NGN appliance group interview (SI)
Tier2 SI partner group interview (SI)
Group interview
Mid range ERP Whitepaper (ERP vendor)
Manufacturing package Whitepaper (SI)
Cloud ERP Whitepaper (ERP vendor)
Self service BI Whitepaper (BI vendor)
DaaS Whitepaper (SI)
VDI Whitepaper (SI)
Operation automation Whitepaper (Tool vendor)
Owned media contents curation (SI)
Owned media contents editing & writing (BI)
Whitepaper and promotion support
1. Japanese IT market
World’s 3rd IT market at steady growth.
Top companies and major IT vendors
Well organized sales channels
Major resellers and distributors
Market prices
IT events and trade shows in Tokyo
World’s 3rd IT market at steady growth.
4 Source:MIC “Study on Economic analysis of ICT 2015"
(Unit=billion JPY)
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
16.6 trillion JPY
Private sector IT investment reached 16.6 trillion JPY in 2014.
Software ( 8.1 trillion JPY )
Computers and peripheral equipment ( 5.3 trillion JPY )
Communications equipment ( 3.1 trillion JPY )
Ranking Revenue
(Billiom JPY)
1 Toyota Motor 28,403
2 Honda Motor 14,601
3 Japan Post Holdings 14,257
4 Nissan Motor 12,189
5 Nippon Telegraph&Tel 11,540
6 Hitachi 10,034
7 Softbank 9,153
8 JX Holdings 8,737
9 Aeon 8,176
10 Toyota Tsusho 8,170
11 Sony 8,105
12 Panasonic 7,553
13 Marubeni 7,300
14 Mitsubishi Corp 6,925
15 Tokyo Electric Power 6,069
Company
1 Fujitsu* 3,283
2 NEC* 2,630
3 Hitachi* 2,109
4 NTT Data 1,615
5 IBM Japan 902
6 Canon MJ 646
7 Otsuka Shokai 609
8 NRI 421
9
CTC 391 10
11 TIS Intec Group 382
12 HP+Hewlett Packard Japan 364
13 SCSK 324
14 278
15 Trans Cosmos 224
Ranking Revenue
(Billiom JPY) Company
Nihon Unisys
Top companies and major IT vendors.
5 © 2017, ITR Corporation All rights reserved. * Revenue of ICT segments.
Microsoft Japan 403
User Company
IT Service
for ERP, web
marketing
• Consulting
• SaaS/ASP
• DC//IaaS
• Outsourcing
• Call center
• Help desk
• System
operation,
surveillance
NW Carrier
for MDM,
SaaS
• Fixed
• Mobile
• MVNO
• Cloud/IaaS
Communication
equipment
for security and
appliance
• Router
• Switch
• LAN/WAN
• Wifi
• Web/TV MTG
• Smartphone
• Feature phone
• IP phone
• PBX
HW vendor
for
virtualization
• Server
• Converged
infrastructure
• Storage
• Tape
• Mainframe
• HPC
• Cloud
Application
Vendor
for ISV
• OS
• ERP
• CRM
• SCM
• BI
• DBMS • Security
• Auth/ID • Data
integration
Network Integrator
Reseller
System Integrator
OA
for ECM,
Medical
• Printer
• Copy
• Scanner
• Fax
• All-in-one
Regional sales
PC vendor
for school, local
government
• Desktop PC
• Laptop PC
• Thin client
• Tablet
• Phablet
Distributor
Well organized sales channels.
IT Service NW Carrier Communication
equipment HW vendor Application
Vendor
Cisco Partners
IBM Partners
SAP Partners
OA
Regional sales
PC vendor
Microsoft
Partners
HP Partners
Oracle
Partners
Electronics
Retailers
Major resellers and distributors.
© 2017, ITR Corporation All rights reserved. 8
Unit=1000JPY/month
Market prices.
Tier3(n=223) Tier2(n=198) Tier1(n=282)
Total
HW
Resell User
Inde-
pendent Ave
HW
Resell User
Inde-
pendent Ave
HW
Resell User
Inde-
pendent Ave
Consultant 1,367 0 1,221 1,250 1,362 1,504 1,560 1,477 1,891 1,800 1,952 1,907 1,673
Project
Manager 1,194 1,250 1,006 1,071 1,600 1,467 1,290 1,436 1,475 1,420 1,612 1,501 1,407
Senior SE 1,250 1,078 870 903 1,282 1,135 1,082 1,154 1,263 1,186 1,186 1,231 1,142
Middle SE 810 696 782 771 873 876 899 886 969 912 966 958 889
Entry SE 708 603 645 646 792 683 747 737 777 775 801 784 730
Programmer 645 460 615 607 696 576 683 659 731 691 715 720 667
Help Desk 500 383 520 495 494 475 582 520 590 565 600 588 540
System
Operator 500 390 421 423 460 522 618 536 496 637 609 539 502
Company sizes are based on annual revenue; “Tier3”<5 billion JPY, “Tier2” 5-10 billion JPY, “Tier1” <10 billion JPY
Average system engineer fees in the Japanese market (2016)
Source:ITR , 2016
Average SaaS pricing in the Japanese market (2016)
Application Tools Pricing
Collaboration e-mail, schedule, online storage 1user 500JPY/month
HR HR, Payroll 1user 1,000JPY/month
Time and Workforce Management 1user 400JPY/month
Financial Financial management, Planning 1user 10,000JPY/month
Japan IT Week
by Reed Exhibitions Japan
http://www.japan-it.jp/en/
Watson Summit (XCITE)
by IBM Japan
http://ibmevent.jp/watsonsummit20
16/
Developers Summit
by Shoeisha
http://event.shoeisha.jp/devsumi/2
0170216/
ITpro EXPO
by Nikkei BP
http://expo.nikkeibp.co.jp/itpexpo/2
016/english/
AWS Summit Tokyo
by Amazon Web Service
http://www.awssummit.tokyo
Gartner Symposium
by Gartner Japan
http://www.gartner.com/events/apa
c/japan-symposium
Directions
by IDC Japan
http://www.idcjapan.co.jp/Seminar/
directions2016/
IT events and trade shows in Tokyo.
© 2017, ITR Corporation All rights reserved. 9
Interop Tokyo
by NANO OPT media
https://www.interop.jp/2017/exhibit
or/info.html
CEATEC Japan
by CIAJ, JEITA, CSAJ
http://www.ceatec.com/2017/en/
2. IT spending
IT Investment Index(FY2001-FY2017)
IT budget as % of revenue (FY2016, by Industry)
IT budget allocation (FY2016, by industry)
IT budget as % of revenue (FY2016, by organization size)
IT budget allocation (FY2016, by organization size)
3.61
2.45
1.95
2.90
2.51
3.88
2.75 1.87
-3.80
0.04
0.600.70
2.10
1.46
1.51
2.10
2.60
2.20
2.74
3.53
2.93
3.923.68
1.31
-0.98
1.44 0.83
0.43
1.69
0.97
1.421.73
-5
-4
-3
-2
-1
0
1
2
3
4
5
実績値
予想値
IT Investment Index*(FY2001-FY2017)
• The chart shows the secular changes of ”IT investment index” in the last 16 years.
• The index count answers of IT investment forecast like "Increased<20%" = +10 points
"Same" = ±0 point "Decreased >20%" = -20 points. And divide the sum of all the
answers by the respondent number.
• The index is fit for volatile market measurement just like diffusion index.
© 2017, ITR Corporation All rights reserved. 11 Source:ITR "IT Budget & Spending Trends 2017"
Actual
Forecast
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
(Forecast) (n=2,685)
IT budget as % of revenue (FY2016, by Industry)
• Average IT Budget against corporate revenue accounts for 2.6%.
• Industry based scores are as below.
© 2017, ITR Corporation All rights reserved. 12 Source:ITR "IT Budget & Spending Trends 2017"
2.6%
1.8%
1.5%
1.5%
6.1%
3.8%
2.3%
2.9%
Total (N=2,408)
Manufacturing (N=620)
Construction & Housing (N=249)
Wholesale & Retail (N=344)
Financial Services (N=235)
Communications & IT (N=293)
Services (N=475)
Public Sector (N=192)
(n=2,408/NPO sectors excluded)
IT budget allocation (FY2016, by industry)
© 2017, ITR Corporation All rights reserved. 13 Source:ITR "IT Budget & Spending Trends 2017"
Total (N=2,685)
Manufacturing (N=667)
Construction & Housing (N=271)
Wholesale & Retail (N=374)
Financial Services (N=251)
Communications & IT (N=381)
Services (N=520)
Public Sector (N=221)
Less than 10 million JPY 10-99 million JPY 100-999 million JPY 1-10 billion JPY More than 10 billion JPY
29.1%
24.9%
39.9%
36.6%
8.0%
20.7%
41.5%
24.4%
23.0%
22.6%
22.5%
23.8%
12.7%
22.3%
26.7%
27.1%
24.8%
25.5%
25.1%
21.9%
27.9%
28.3%
19.8%
29.0%
14.6%
18.4%
8.1%
12.3%
25.9%
17.3%
8.5%
12.2%
8.6%
8.5%
4.4%
5.3%
25.5%
11.3%
3.5%
7.2%
0% 25% 50% 75% 100%
全体(N=2685)
製造(N=667)
建設・不動産(N=271)
卸売・小売(N=374)
金融・保険(N=251)
情報通信(N=381)
サービス(N=520)
公共(N=221)
1,000万円未満 1,000万~1億円未満 1億~10億円未満 10億~100億円未満 100億円以上
IT budget as % of revenue (FY2016, by organization size)
© 2017, ITR Corporation All rights reserved. 14 Source:ITR "IT Budget & Spending Trends 2017"
4.7%
2.4%
2.0%
2.2%
2.0%
3.3%
2.6%
10億円未満(N=201)
10億~100億円未満(N=752)
100億~500億円未満(N=584)
500億~1,000億円未満(N=242)
1,000億~5,000億円未満(N=297)
5,000億円以上(N=332)
全体平均(N=2408)Total (N=2,408)
More than 500 billion JPY(N=332)
100-499 billion JPY (N=297)
50-99 billion JPY (N=242)
10-49 billion JPY(N=584)
1-9 billion JPY (N=752)
Less than 1 billion JPY (N=201)
• Organization size based scores are as below.
(n=2,408/NPO sectors excluded)
IT budget allocation (FY2016, by organization size)
© 2017, ITR Corporation All rights reserved. 15 Source:ITR "IT Budget & Spending Trends 2017"
Total (N=2,685)
More than 500 billion JPY(N=373)
100-499 billion JPY (N=321)
50-99 billion JPY (N=264)
10-49 billion JPY(N=624)
1-9 billion JPY (N=813)
Less than 1 billion JPY (N=290)
Less than 10 million JPY 10-99 million JPY 100-999 million JPY 1-10 billion JPY More than 10 billion JPY
3. Key topics
Key topics (FY2016 → FY2017)
Major Technology trends and rate of progression
Share of risk related expenditure against all IT Budget
IT Unit control over organization IT spending
Global IT budget allocation
Key topics (FY2016 → FY2017) • In addition to “Cyber attack protection”, “Business innovation” and “Work style
innovation” raised the rank.
• No changes in the Top6 topics.
17
FY2016 FY2017
1 Contribution to Top-line growth 1 Contribution to Top-line growth
2 Operation cost reduction 2 Operation cost reduction
3 Improvement of customer service quality 3 Improvement of customer service quality
4 IT cost reduction 4 IT cost reduction
5 Improvement of system performance and
reliability 5
Improvement of system performance and
reliability
6 Data integration of legacy systems 6 Data integration of legacy systems
7 Protection of confidential data and personal
information 7 Strategic data utilization
8 Strategic data utilization 8 Cyber attack protection
9 Cyber attack protection 9 Protection of confidential data and personal
information
10 BCP & DR 10 Business innovation
11 Business innovation 11 BCP & DR
12 Speed-up of management decision makings 12 Work style innovation
13 Global business support 13 Speed-up of management decision makings
14 Work style innovation 14 Global business support
15 R&D of cutting-edge technologies 15 Support for Internal control and compliance
16 Support for Internal control and compliance 16 R&D of cutting-edge technologies
17 HR development & training of IT staff 17 HR development & training of IT staff
18 Restructuring of IT organization/subsidiary 18 Restructuring of IT organization/subsidiary
Source:ITR "IT Budget & Spending Trends 2017"
:Up :Down :Same
© 2017, ITR Corporation All rights reserved.
Major Technology trends and rate of progression.
• Top trend was “Integration and restructuring of IT Platform” (7 years in a row).
• “Introduction of My number (national ID) system” lowered the priority from the 3rd to
7th position.
• Cloud related topics stay at high positions.
© 2017, ITR Corporation All rights reserved. 18 Source:ITR "IT Budget & Spending Trends 2017"
3.4
3.2
2.9 2.8 2.8 2.8 2.7 2.7 2.7
2.6 2.6 2.6 2.6 2.6 2.5 2.5 2.4 2.4 2.3 2.3 34.0%
22.6% 21.7%
17.9% 22.2% 21.1%
38.3%
16.4% 16.9%
24.4% 19.3%
15.3%
24.5%
11.2% 13.1% 16.9%
12.5% 12.8% 12.6% 9.5%
74.6%
65.2% 63.0%
57.4% 59.0%
57.3%
70.0%
53.4%
53.9% 55.0% 55.9%
51.3% 54.3%
47.6% 46.9% 47.9% 46.2% 45.1%
41.8% 41.0%
0%
20%
40%
60%
80%
1.0
2.0
3.0
4.0
Strategic weight
FY2016 Actual
FY2019 Forecast
(Rate of progression) (Strategic weight)
Share of risk related expenditure against all IT Budget.
• All risk related expenditures exceeded FY2015 budget.
• “Information Security” and “Disaster Recovery “ recorded the highest in this
survey.
© 2017, ITR Corporation All rights reserved. 19 Source:ITR "IT Budget & Spending Trends 2017"
11.3%
10.3%
16.4%
11.2%
9.6%
15.3%
9.3%
8.7%
13.5%
8.7%
7.9%
11.5%
9.2%
7.3%
12.9%
J-Sox / Internal Control
Disaster recovery
Information Security
FY2012
FY2013
FY2014
FY2015
FY2016
IT Unit control over organization IT spending.
• IT Unit control over organization IT spending bounced back in FY2016.
• In 2016, IT Unit controls less than 50% of total IT spending.
© 2017, ITR Corporation All rights reserved. 20 Source:ITR "IT Budget & Spending Trends 2017"
% of IT unit control
over total IT budget
Average
2.7%
3.2%
2.9%
4.6%
12.5%
14.9%
12.4%
9.7%
21.1%
22.5%
17.7%
15.0%
17.4%
14.3%
15.8%
13.3%
20.5%
19.8%
21.6%
21.1%
14.7%
14.0%
15.4%
17.8%
11.1%
11.3%
14.2%
18.5%
0% 25% 50% 75% 100%
FY2016 (N=2,657)
FY2015 (N=2,429)
FY2014 (N=1,095)
FY2013 (N=953)
0% 10%< 10-24% 50-74% 75-99% 100% 25-49%
52.7%
47.9%
42.7%
44.6%
FY2013 (N=953)
FY2014 (N=1,095)
FY2015 (N=2,429)
FY2016 (N=2,657)
Global IT budget allocation (Manufacturing/Non-manufacturing).
© 2017, ITR Corporation All rights reserved. 21 Source:ITR "IT Budget & Spending Trends 2017"
Japan North America Europe China ASEAN Other Asia Central and South America Middle East, Africa
Manufacturing
Non-
manufacturing
FY2016 (N=223)
FY2015 (N=536)
FY2014 (N=254)
FY2013 (N=147)
FY2012 (N=91)
FY2016 (N=459)
FY2015 (N=315)
FY2014 (N=153)
FY2013 (N=64)
FY2012 (N=48)
4. Products and services
Most focused Technology 2017 : by Industry
IT platform and Device
OS and Middleware
Application
Security and IT Service
Top 4 categories
Most focused Technology 2017 : by Industry
Most focused IT product / service areas differ in each industry.
© 2017, ITR Corporation All rights reserved. 23
Manufacturing • IoT / M2M
Construction &
Housing • NW Virtualization / SDN
• Integrated Systems
Wholesale &
Retail • Server Virtualization
Financial
Services • Private Cloud
• IaaS
Communicatio
ns & IT • IoT / M2M
Services • NW Virtualization / SDN
• Server Virtualization
Public Sector • LTE / 4G
• Storage Virtualization
• AI / Machine learning
• IT Service Management
• Mobile OS(Windows)
• AI / Machine learning
• Enterprise Mobile
Management
• AI / Machine learning
• Mobile OS(Windows)
• NoSQL
• BI / Data Analysis
• Enterprise Management
• SCM
• ECM
• Unified Communication
• Mobile Apps for Smart
Device
• BI / Data Analysis
• Mobile Apps for Smart
Device
• File Sharing/File Transfer
• Vulnerability Scanner
• Miss sending
Prevention
• Network Quarantine
• Network Quarantine
• Biometric
Authentication
• Network Quarantine
• DLP
• IRM
IT platform & Device OS & Middleware Application Security & IT Service
Source:ITR "IT Budget & Spending Trends 2017"
Most focused Technology 2017 : IT platform and Device
• “IoT” jumps up to the most focused technology in FY2017. “Tablet” and
“Smartphone” keep high growth.
• Cloud related investment (IaaS/ PaaS/SaaS/ DaaS/Private ) are in growth trends.
© 2017, ITR Corporation All rights reserved. 24 Source:ITR "IT Budget & Spending Trends 2017"
LAN WAN
Remote Access
Wi-Fi NW Virtualization / SDN
VoIP / SIP
MVNO
High-End Server / Mainframe
Midrange Server / Blade Server
PC Server
Integrated Systems
Hyper-Converged Infrastructure
Server Virtualization
Storage(Additional Disc / DAS)
Storage(NAS・SAN)
Storage Virtualization PC
Client Virtualization / Thin Client
Smartphone Tablet
Wearable Device
IoT / M2M
3D Printer
Data Center
SaaS
PaaS IaaS
DaaS
BaaS
DBaaS
Private Cloud
Hybrid Cloud
-4.0
-2.0
0.0
2.0
4.0
6.0
+8.0
4.0% 8.0% 12.0%
Investment Index
% of “Budget for FY2017” respondents
LTE/4G
Most focused Technology 2017 : OS and Middleware
• Sign of revitalization in the middleware market.
• “AI / Machine Learning” is listed in the technology-to-invest position by Japanese
companies.
© 2017, ITR Corporation All rights reserved. 25 Source:ITR "IT Budget & Spending Trends 2017"
Client OS(Windows)
Client OS(non-Windows)
Server OS (Windows)
Server OS(Linux)
Server OS(UNIX)
Proprietary OS(Mainframe OS)
Mobile OS(iOS)
Mobile OS(Android)
Mobile OS(Windows)
Application Server API Management Tool
SOA
BPM
BRMS
Application Development Support Tool
DevOps / CI / CD
Test Tool
RDBMS
NoSQL
Hadoop / Spark
Data Integration
Data Search
AI / Machine Learning
RPA
Operation Management Tool
Runbook & Process Automation
IT Service Management
Software Asset Management
MDM/EMM
-4.0
-2.0
0.0
2.0
4.0
6.0
+8.0
4.0% 8.0% 12.0%
Investment Index
% of “Budget for FY2017” respondents
Most focused Technology 2017 : Application
• “Marketing Automation” scored the highest investment index in apps category.
• The number of organizations to invest in “BI / Data Analysis” keeps on growing.
Strong needs for analytic platform to analyze miscellaneous data.a
© 2017, ITR Corporation All rights reserved. 26 Source:ITR "IT Budget & Spending Trends 2017"
Proprietary Application
(In-house) Proprietary Application
(Outsource)
ERP
SFA/CRM
SCM
PDM/PLM
Sales Management
Financial Accounting HR/Payroll
Manufacturing Procurement
Enterprise Management
Marketing Automation
DMP BI/Data Analysis
EC
Self-Service/Workflow
Groupware/Collaboration
Chat / IM
Video/Web conferencing
Unified Communication
ECM
WCM
EIP
File Sharing/File Transfer
Enterprise Social Network
Office suite
Mobile Apps for Smart Device
-4.0
-2.0
0.0
2.0
4.0
6.0
+8.0
4.0% 8.0% 12.0%
Investment Index
% of “Budget for FY2017” respondents
Most focused Technology 2017 : Security and IT Service
• “Targeted Attack Protection” and “SOC/Managed Security Service” expect
continuous investment in the Japanese market.
• “Vulnerability Scanner ” draws attention of IT security managers.
© 2017, ITR Corporation All rights reserved. 27 Source:ITR "IT Budget & Spending Trends 2017"
Antivirus
Firewall / UTM
IDS / IPS
Targeted Attack Protection
Anti-Spam/ Phishing Protection
Miss sending Prevention
Biometric Authentication
SSO
IRM
DLP
Digital Signature/Timestamp
Digital Forensics
Network Quarantine
SOC/Managed Security Service
Vulnerability Scanner
Consulting Service IT Outsourcing
Offshore Outsourcing
BPO
-4.0
-2.0
0.0
2.0
4.0
6.0
+8.0
4.0% 8.0% 12.0%
Investment Index
% of “Budget for FY2017” respondents
Log Management/SIEM
Marketing Automation
Application Development Support Tool
AI / Machine Learning
IoT / M2M
-4.0
-2.0
0.0
2.0
4.0
6.0
+8.0
Investment Index
4.0% 8.0% 12.0% % of “Budget for FY2017” respondents
Most focused Technology 2016 → 2017 : Top 4 categories
© 2017, ITR Corporation All rights reserved. 28 Source:ITR "IT Budget & Spending Trends 2017"
• In FY 2016, adoption of new technologies accelerated in censor and marketing
related products.
5. Technologies at a glance
IoT
AI
Marketing Automation
Cloud
Cyber Security
Japanese IT startups- Service platforms
Japanese IT startups- New UI, New UX
IoT – User survey result
© 2017, ITR Corporation All rights reserved. 30 Source:ITR “User View: IoT 2015"
Areas of IoT deployment
16%
13%
8%
12%
17%
14%
27%
27%
32%
34%
0% 25% 50% 75% 100%
2014 Survey
(N=220)
Deployed and will expand Deployed but will not expand
Planned to deploy within 1 year Planned to deploy
Have no plans
2015 Survey
(N=218)
State of IoT deployments
41%
26%
23%
22%
22%
13%
10%
7%
3%
39%
27%
24%
20%
21%
14%
8%
8%
8%
0% 20% 40% 60%
Security
Remote Monitoring
Sensing
Track and Trace
Payment / POS
Smart Meter
Wearable Device
Telematics
Other 2014 Survey (N=220)
2015 Survey (N=218)
AI – User survey result
© 2017, ITR Corporation All rights reserved. 31 Source:ITR “User View: AI 2016"
38.6%
28.6%
22.9%
20.0%
20.0%
17.1%
17.1%
15.7%
15.7%
12.9%
10.0%
10.0%
10.0%
10.0%
8.6%
8.6%
7.1%
7.1%
4.3%
43.8%
20.3%
24.6%
18.8%
17.4%
26.4%
16.7%
28.3%
30.1%
22.8%
23.6%
11.6%
14.5%
18.8%
15.2%
17.4%
12.7%
19.2%
0.4%
0% 10% 20% 30% 40% 50%
Data analysis
R&D
Customer support
Test/Product design
Merchandising
Marketing
Manufacturing
Quality Control
CRM
WCM
HRM
Enterprise Management
IT Security
Order management
GRC
Procurement
SCM
Miscellaneous
Total (N=276)
Infrastructure management
Testing or deployed (N=70)
Areas of AI deployment State of AI deployments
Have no plans
Investigating
Estimating effectiveness
Assigned dedicated staff for testing
Testing for specific problems
Pilot project
Deployed partly
Deployed and utilized
Other
10.1%
37.0%
17.8%
9.4%
9.4%
10.9%
2.9%
2.2%0.4%
( N=276)
具体的な取り組みは実施していない
情報収集をしている
有効性に対する調査を実施している
担当者を充てて、 調査を実施ている
特定の課題に対して、 有効性に対する具体的な調査を実施している
実験的なプロジェ クト を実施して、 有効性を検証している
補完的ではあるが既に一部の業務に適用している
既に業務に導入し、 日々利用している
その他
Testing or deployed
Marketing Automation
• B2C market grows at CAGR19.6%. Top3: Shanon, Marketo, Oracle
• B2B market grows at CAGR28.3%. Top3: SFDC, SAS, From Scratch
32 Source:ITR “Market View: Marketing Automation 2017"
2014 2015 2016 2017 2018 2019 2020
(Unit=billion JPY) Japanese Marketing Automation market forecasts.
1.7 2.6 3.9
4.8 5.5 6.0 6.4 2.6
4.1
6.8
9.2
11.1
12.8
14.2
0
2
4
6
8
10
12
14
16
18
20
22
B2C
B2B
Cloud (IaaS/PaaS/SaaS)
• IaaS/PaaS market grows at CAGR19.2%. Top3:AWS, NTTCom, Fujitsu.
• SaaS market grows at CAGR12.5%. Top3: SFDC, Softbank, Experian.
• DaaS market t grows at CAGR15.9%. Tops3: Fujitsu, NTT Data, NSSOL.
© 2017, ITR Corporation All rights reserved. 33 Source:ITR “Market View: Cloud Computing 2016"
111 135
168
205
246
287
325
0
50
100
150
200
250
300
350
2013 2014 2015 2016 2017 2018 2019
(Unit=billion JPY)
8.8 9.9 10.7 11.5 12.2 13.0 13.7
7.3 8.0 8.6 9.2 9.7 10.3
1.4 2.0
2.4 2.8
3.1 3.4 3.6
5.0 8.0
8.2 8.6
9.1 9.5 9.9
8.9 9.5
10.2 10.8
11.4 11.9
12.2
1.9
2.3
2.8
3.3 3.8
4.2 4.5
1.8
3.7 4.8
5.7 6.5
1.5
1.9
4.0
6.7
9.7
12.7
16.0
19.3
23.2
0
20
40
60
80
100
120
2013 2014 2015 2016 207 2018 2019
(Unit=billion JPY)
6.3
Japanese IaaS & PaaS market forecasts. Japanese enterprise SaaS market forecasts.
Cyber Security
• Cyber Security market grows at CAGR11.4%.
• Sandbox-based Gateway Security(22.7%) and DDoS Protection (22.4%)grows fastest.
© 2017, ITR Corporation All rights reserved. 34 Source:ITR “Market View: Cyber Security 2016"
27.0 33.2
38.1 42.5
47.0 51.0
55.0 7.1
6.8
6.9 7.0
7.1 7.3
7.4
2.7
3.4
4.2
5.0
5.7 6.2
6.7
5.1
5.5
5.8
6.1
6.3
6.5
6.7
9.2
9.8
10.7
11.5
12.3
13.0
13.7
3.9
72
10.0
12.5
15.2
17.8
20.0
1.9
2.7
3.9
5.0
6.0
6.8
7.5
1.0
1.2
1.4
1.6
1.8
2.0
2.2
0.9
1.1
1.3
1.6
1.9
2.1
2.4
0
20
40
60
80
100
120
140
2014 2015 2016 2017 2018 2019 2020
(Unit=billion JPY)
Vulnerability Scanner
Web Tamper Protection Alert
DDoS Protection
Sandbox-based Gateway Security
Web Gateway Security
URL Filtering
WAF
Firewall / UTM
IDS / IPS
Japanese Cyber Security market forecasts.
Japanese IT startups- Service platforms
AirCloset, Inc.
http://corp.air-closet.com/
SORACOM, Inc.
https://soracom.jp/
“airCloset” is a fashion rental platform
started in December 2014. The service
had grown up to 200 brands and 75,000
users in 15 months. Funded 1 billion JPY
from laundry shop FC, warehouse
company and credit card VC in 2016.
“Soracom” is an AWS based IoT platform
started in September 2015. The service
(SIM card and APIs dashboard) has signed
over 2,000 companies and raised 2.4
billion JPY for US (World Innovation Lab,
Infinity Venture Partners) and more for
ASEAN (Mitsui Corp, Pavilion Capital).
© 2017, ITR Corporation All rights reserved. 35
Money Forward, Inc.
https://moneyforward.com/
“Money Forward” is a personal money
account aggregation platform started in
December 2012. It connects bank account,
credit card account and shopping receipt
scan data via API links. Now it has 3.5
million users and OEM the service platform
for various banks.
Japanese IT startups- New UI, New UX
CEREVO, Inc.
https://www.cerevo.com
Seiko Epson, Inc.
www.epson.com/moverio/
WHILL, Inc.
http://whill.us/
“Live shell” is an online streaming
appliance released in 2012. The mix-up
of consumer electronics(embedded
system) and online service enables
gradual UI and service improvement. The
product of 11 employee company is sold
in 21countries.
“Moverio” is a see through type smart
glasses released in Nov 2011. User can
download apps(entertainment, games,
business etc.) from Apps Market. It can
be used as a drone monitor, video player
and educational tool.
“WHILL Model M” is a personal mobility
released in 2014. Its powerful front omni-
wheels enables users to drive over steep
inclines, rough terrain and tight turns.
The startup of 40 employees won CES
2017 Innovation Award in “Best
Accessibility Tech” Category.
© 2017, ITR Corporation All rights reserved. 36
ITR Corporation Shintoshin Maruzen bldg. 3F, 3-8-3 Nishi-shinjuku,
Shinjuku-ku Tokyo 160-0023 Japan
Tel. +81(3)-5304-1304 Fax. +81(3)-5304-1320
mail: [email protected]
URL: https://www.itr.co.jp/english.html
Online Report : https://www.gii.co.jp/publisher/IM_j.shtml