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IT Services and Staffing:

The Digital Era

Can you answer YES to most or all of these? • I own a blog • I am an author in a blog • I actively Tweet • I’ve created a business-based YouTube Video • I have more than 1000 (real) total followers (Social) • I’ve created a public Slideshare for prospects or recruits • People commonly retweet, post, or comment on my

content • I am considered a thought leader in a community

What is your Digital Footprint?

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A Viral Experience for echogravity

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Thursday January 12, 2012: 244 Web Site Visitors Friday January 13: 62,526 Saturday January 14: 75,278 Sunday January 15: 57,381 Monday January 16: 54,787 Tuesday January 17: 53,605 Wednesday January 18: 31,730 21,000 Facebook Likes 2,450 Tweets 870 Visitor Comments 100 LinkedIn Shares

Why did this happen?

Web site, search criteria, content and the community were staged to succeed because of a solid foundation.

A Viral Experience

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A following can’t be built without the right foundation in place.

You have to start somewhere…

Source: Google Analytics

Who is echogravity?

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Inbound marketing and public relations firm that focuses on building awareness and lead

generation for companies in the IT Staffing and IT Services

industry

Goals

Increase Awareness

Improve Sales

Support

Increase Sustainable Revenue and

Growth

Generate More

Sales and Recruiting

Leads

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How do CIO’s typically seek new information and keep up to date with the industry?

• 69% from peers and white papers

• 60% from webcasts/webinars

• 39% from case studies

• 34% from blogs and wikis

• 16% from mobile feeds/updates

2012 Statistics

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• 65% of companies will add IT staff in first half of 2012 according to a Dice Survey.

• 27% of companies plan to expand their IT staff by more than 20% in 2012 according to a Dice Survey.

• Network World December 2011 issue sites Turnover as the number one issue for CIO’s in 2012. – Baby boomers retiring at a rate of 10,000 per day

for the next 18 years – IT hiring on the rise – Younger techies change jobs more frequently

2012 Statistics

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The Digital Age

A strategy that encompasses getting found by generating buzz, awareness and intelligent/

relevant content in the social web, communities and various other locations that attracts prospects

and candidates straight to you.

The IT Staffing and Services space is a lagging adopter of this strategy.

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Prospects and recruits have more choice in how they prefer to interact with you

Evolution of Connecting

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Connect with the Audience

Email Campaigns

SEO

Blog/RSS Feed

Market Research

Social Media

Downloadable Content

Website

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Direct Selling

Cold Calls

Typical Company

Companies in the Digital Age

Job Boards

Get Found to Extend Reach

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• Keywords

• Site Authority Building

SEO* • Twitter

• LinkedIn

• Facebook

• YouTube

Social Media

• Blogs

• White Papers

• Videos

• eBooks

• Networks/Groups

Content

*Search Engine Optimization

Create the Engine

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Create a Website that is a

Sales and Recruiting

Hub

Optimize for Search Using

SEO

Build Brand Strength

with Content

Deliver targeted

messages with Data, Social and Email

Management

Turn Awareness into Lead

Generation for Sales

and Recruiting

Execute, Measure

and Refine

Creating Awareness

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Candidates and Sales Prospects need a reason to learn about you and your company

Creative Content

Utilize Sharing

Search Optimization

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• Create new prospect and candidate traffic • Utilize SEO for generating awareness • Increase pageviews, time on site and reduce the bounce rate

Become Known in your Space

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Recruiters: Make the Message Compelling

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Watch People Engage

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Find out what content resonates with the targeted market

Then queue up conversations for new business and new recruits

• Determine which goals are tied to which tactics

• Create Many Calls to Action- Both for candidates and sales prospects

• Test Candidate and Prospect Landing Pages

• Determine which content is best associated with which target market: IT Leadership/Business Analysts

• Track everything and its source

Measure and Modify

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• The foundation is critical- data, systems and web site

• It takes time to build a following

• Frequency and relevance is a must

• Connection with Buyer Personas is key to the strategy

• Content must be compelling, intelligent and interesting

What to Keep in Mind

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1. Digital age marketing and communications continue to gain steam.

2. The cost of using tools is significantly less than the manual tasks involved.

3. Digital Age activities can be found on the web 24/7. The shelf life is infinite.

4. Automation of reach is more efficient to building networks, pipelines and growth.

5. It’s likely that your competition isn’t doing this YET.

6. Gen Y and the Google Society will change the way they are found and how you engage with them.

Why Adopt Digital Age Strategies?

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Create and Execute a Digital Age Strategy today!

If you don’t, you can bet your competition will…

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Thank You

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www.echogravity.com

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