it resources for your business
TRANSCRIPT
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Technology is an Enabler
Brick & Mortar
1:1 Customer Experience
Try & Buy
Real-time Feedback
Sense of “trust”
Brand Loyalty
Could be expensive to setup
Online
Customer Reach
Lower investment to setup
Around the clock
Cost of “changes” small
Lower overheads
Technology, a big component of businesses today
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#WebWebsite
Hosting
SEO
Analytics
#Social
Blog(s)
Promotions
Campaigns
#Mobile
Mobile Apps
Mobile Sites
Advertising
What’s involved?
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Website
Hosting Provider
Custom
Wordpress
eCommerce
WooCommerce
Magento
PrestaShop
Shopify
Amazon
eBay
Email/Apps
Domain Registrar
Google Apps
Office 365
Hosting
GoDaddy
Hostmonster
SEO & Analytics
Google Analytics
Hosting Provider
#Web
Advertising – Google Adwords, Adsense, Others
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Social Media
Google+
YouTube
Blogs
Wordpress
Typepad
Blogger
Weebly
Promotions &
CampaignsEmail Marketing
Strutta
Wildfire
Votigo
#Social
Advertising – Google Adwords, Adsense, Others
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Mobile Apps
Android
iOS
Windows
Blackberry
Other Technologies
Phone Gap
HTML5
Shopify
Mobile Sites
Responsive website themes
#Mobile
Advertising – Google Adwords, Adsense, Others
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Advertising
Google Adwords / Adsense
Social Platforms
Payment Platforms
Paypal
Authorize.Net
Themes
ThemeForest
CodeCanyon
Stock Photos
iStockPhoto
Fotolia
#Other Areas
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#WebWebsite
Hosting
SEO
Analytics
#Social
Blog(s)
Promotions
Campaigns
#Mobile
Mobile Apps
Mobile Sites
Advertising
A lot involved but it’s worth it
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Cloud and Mobile solutions are key enablers for small businesses
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For going Online you’ll need help? 11
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12How to Service my Technology Needs?
Do it Yourself
Hire Locally
Freelancer
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Do it Yourself
Hire Locally Freelancer
Freelancer.com
Freelance.com
oDesk.com
eLance.com
How to Service my Technology Needs?
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Do it YourselfTechnology Czar
Budget Constraints
Pilot Project
Small Project
Hire Locally
Niche area
Technology Demands
Size of project is large
Ongoing Support Needs
Hire a Freelancer
Small Projects
One off
Budget Constraints
Time is not a contraint
When should I use these options?
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IT Development Lifecycle
Plan and Analyze Design Build Test Corrections Final
Test Deploy
Waterfall Approach
Agile Approach
Analyze & Plan
Design
BuildTest
Analyze & Plan
Deploy
Design
BuildTest
Analyze & Plan
Deploy
Design
BuildTest
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16Tips for any IT Development Project
• Only you know what the end product looks like; do not outsource vision• Own Scope, Schedule, Budget• Have a signed-off Requirements Document• Have a Change Request process in place• Use a collaboration tool – TeamBox, Zoho, even Dropbox• With Freelancers use an intermediary to protect your investments
(Freelancing sites, even Paypal), Western Union• 1:1 communication with the Project Manager.• Stay engaged. Plan, Re-Plan and Re-Plan.• Be fair
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17Typical Project Management Docs
• Contract detailing T&Cs and payment clauses• Project Schedule (incl. payment milestones)• Requirements Document• Issues Log• Time-sheets• Meeting Minutes• Test Scripts (Unit and Integration)• Design / Implementation Document
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18Typical Failure Modes with Freelancing sites
Source: Freelancer.com
• Pick the lowest bidder• Missing reference
checks• Requirements not
detailed enough• “Yes” to everything• High expectations…
flawless execution
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19What it takes…
Source: Freelancer.com
What it takes- Build a trusted
relationship- Detailed Project Docs
(see tips slide)- Over communicate- Use Video/Audio
conferencing- Prompt payments
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