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Introduction to SMAC As we enter a new digital age, coded information surrounding people and companies aligned with the internet of thingswill re

The growth of information is already seeing value chains undergo transformation from widgets to digits.

SMACwill be the platform that will enable organizations to drive consumerization of technology, including Enterprise IT. Ewould have a clear competitive edge in their line of business. It will become the new basis of competition, helping organiza

operating models -- R ChandrasekaranGroup Chief Executive, Cognizant Technology Solutions.

Social Media: over one billion

individuals logged on to various

social networks, people are now

using social media for advice onwhat products to buy, where to

shop and even regarding what

firms they want to work with, This

in turn enables firms to use data

generated by the customers

effectively to service their larger

pools of customers

Mobility: Smartphones and tablets

have brought rich, digital content to

the fingertips of consumers. Mobile

banking has emerged as one of themost innovative products in the

financial services industry. Shoppers

are increasingly using their mobile

devices for everything from browsing

to comparing to buying products.

Governments are also reaching out

to their citizens, using mobile devices

as an efficient channel.

Analytics: companies and individuals

generate billions of gigabytes of data.

Data, which properly analyzed and

used in time, can emerge as anunbeatable competitive advantage ,

Analytics can help retailers predict

buying decisions of shoppers; it can

help banks weed out fraudulent

transactions; while governments can

use analytics to provide services

directly to their citizens. Predictive

analytics has also been adopted

across industries in various scenario

building activities

Cloud Co

cloud co

and im

acceptedcustomer

governm

to a pr

informat

healthcar

public

infrastruc

players to

computin

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Enterprise of Future

Pre-Digital Era Digital Era Pos

Organizational Structure Highly centralized Semi decentralized Hig

Decision making process Management driven Management driven with customer input In collabo

Customer Lack information More informed H

Role of Technology Support function Strategic function Bu

Disruptive Technologies PCs Internet, Mobility, Social mediaAI, Robotics,

co

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Enterprise of Future

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Social Media

Facebook, LinkedIn, Twitter, Foursquare the new way how businesses and individuals are connecting with each other, globallyincreasingly leveraging social media for customer engagement and brand building, as more and more individuals are becomingusing social media

the social networking sites nearly reach one in four, globally. The social network users are expected to reach 1.73 billion this ye

from 2012 driven by rising adoption in emerging countriesSocial Media in India:

Indians Internet users are also increasingly using social media, which in turn is providing opportunities for enterprises to leveraengaging with customers, brand building, product launches and for knowing their customers

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Mobility

Spread of BYOD: Bring Your Own Device: Employees are engaging in multiple work-related activities using their mobile devi

include, 1. Reading or viewing documents, spreadsheets, or presentations, 2.Tablets are often used for analytics and modelin

meetings and videoconferences, 3.Accessing email, calendar, and intranet or employee portal sites lead the way for both devices

Rise of mobile apps: Mobile apps will help in automating workflows, streamlining content discovery and build knowledge iterativ

and customers use an application. Spending on mobile enterprise business apps will more than double from USD 26 billion in 201

M2M becomes ubiquitous: M2M value chains are emerging across industries, and telecom operators are engaged in a fierce figh

a share of M2M revenue. IT vendors are also coming up with integrated solutions that tie M2M technologies with cloud and analy

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Analytics Three Vs of nalytics

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Usage of Analytics

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Cloud Computing

Cloud is increasingly gaining traction among enterprises for its known benefits cost effectiveness, agility, and less capital in

Cloud computing history trail from the era of mainframe computing, the latest form of the technology started to emerge withIn 1999, the arrival ofSalesforce.com was one of the key milestones in the cloud computing history, which pioneered the conapplications via a simple website. Then in 2002, Amazon Web Services launched a suite of cloud-based services includinghuman intelligence

Cloud computing services are provided through public cloud, private cloud, and hybrid cloud environments wherein publicpie of the total market owing to their easy availability, accessibility, and low cost of adoption.

The growth is driven by the emerging segment ofInfrastructure-as-a-Service (IaaS), which includes cloud compute, storage an

IaaS is one of the most fastest growing segments, cloud advertising is the most dominating, which held a share of 48.0 percebusiness process services segment (BPaaS) with a 28 percent share, software as a service (SaaS) at 14.7 percent, cloud sys(IaaS) at 5.5 percent, cloud management and security services at 2.8 percent, and cloud Platform-as-a-Service (PaaS) at one p

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CRM Customer Relationship Managem

CRM is an application designed to help an organization to optimize interaction with customers, prospects via one or more tou

centre, salesperson, distributor, store, branch office, web or email for the purpose of acquiring, retaining or cross-selling cus

A customer is an account

Touch points to CRM systems are telephone, email, customer service desk, conventional mail, website, retail store etc.

E-CRM is applying internet and other digital technologies to acquire and retain customers by improving customer knowledgeand satisfaction

CRM helps to increase revenue through customer satisfaction, reduce costs of sales and distribution and minimize customer s

Knowledge Based CRM Framework CRM SCRM

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E-Commerce

Its the capability of buying and selling goods over the internet and electronic media. Thus its delivery of information, producelectronic means

It reduces service costs, improving quality of goods, saves time and increases speed of service delivery.

It consists of services such as :

Digital goods : software, music, videos, pictures, etc.

Services: Stock trades, airline tickets, insurance, etc.

Tangible goods sold on ecommerce sites

Types Of E-Commerce

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ERP - Enterprise Resource Plannin ERP systems are the applications the enterprise needs taking the process view of an organization to meet the organizational go

functions of an enterprise

ERP systems integrates all departments and functions across the company and ensures seamless integration of all the informacompany

Companies offering ERP systems: SAP, ORACLE, SIEBEL, JD Edwards, Microsoft etc.

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Data warehousingA data warehouse is a collection of data in support of managements decision making process

Basic characteristics of a data ware house:

Subject oriented Organized around major subjects such as customer, product, sales etc.

Integrated constructed by integrating multiple, heterogeneous data sources

Time variant- provides information from a historical perspective Non volatile only data loading and viewing is allowed

Helps in data analysis and decision making and the process is known as On-line analytical processing(OLAP)

While day to day processing of data as in banking , payroll, registration, etc. are done using Data Base Management Sys

called On-Line transaction processing (OLTP)

(

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Capabilities-Components-Responsibilities (CCR

Framework

Responsibilities Capabilities

Selection Novel business processes

Adoption Standardization Exploitation Monitoring

IT Responsibilities of a Manager

Select IT based on desired capabilities and then work during adoption and exploitation to put ITs organizational complements int

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Role of IT/IS in an organization - McFarlans Strateg

Types Of Organizations

Support : This quadrant is

improvements for individual users

Factory : This quadrant is about o

that affect large portions of the

improving performance or decrea

management system

Turnaround : This quadrant is

technologies to provide strategic

POS in retail; Robotic surgery syste

Strategic : IT can both improve cowhile simultaneously generati

Example: Patient management sys

Role of IT/IS in an organization McFarlans Strateg

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Role of IT/IS in an organization - McFarlan s Strateg

Contd.

Key Elements of Business Mod

Value Proposition: How a com

services fulfills customer nee

Revenue Model: How to earn(Sales/Advertising/Transactio

Market Opportunity: What m

intend to serve and target au

Competitive Environment: W

your intended market space?

Competitive Advantage: Wh

does your firm bring to the m

Market Strategy: How to proattract target audience?

Organizational Development

needs to organize the work th

accomplished?

Management Team: What ex

backgrounds are important fo

leaders?

Ti t t t IT A

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Time to test your IT Acumen

Instructions for the Crossword Quiz on Next Page

Instr ctions For iQ i Prime

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Instructions For iQuiz Prime

Mail your Answers to infiniti@iimidr.ac.in by 10th Ju

The Subject of mail should be iQuizPrime_YourNa

Winners will get special certificates and goodies from Infin

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