Hospitality sector Traditional approach

Use of I.T. to gain sustainable competitive advantage in Hospitality sector (Hotel Industry)Hospitality sector Traditional approach Front desk paperwork and registrations

Book keeping

Billing

Reservations via telephone

Hospitality sector Impact of I.T.Record management advancesAdvancements in accounting softwareOnline reservationsWi-fi servicesInventory management and Payroll systemsSoftwareTechnology being the vital part in every sector plays an important role in Hotel industry too.

Hotel industry has become technology savvy to meet the needs of guest and hotel employee peers.

The most commonly used technology systems in hotels are : PMS (Property Management System) andCRS (Central Reservation System)ATS (Applicant Tracking System)

PMSPMS comprise of both front end and back end solutions.

Automate the operations of a hotel.

Hub of a property's operations

Flexible and can be customized.

Improved quality and standard.

CRSComputerized system that stores and distributes information of ahotel, resort, or otherlodgingfacilities. A tool to reach theglobal distribution system.

Assist people in an efficient/ easy to understand way.

Also assistshotel managersin managing their online marketing.ATS FrontDeskATS FrontDesk is a reservation system designed to simplify the booking & check-in process and allow you unsophisticatedly to get on with running your business

It is a system designed to simplify the booking process and allow you to get on with running the businessMain FeaturesEasy Room creation and configuration Room status display on main screenReservation with SMS NotificationExtra Charges entry like Mini Bar, Laundry, Transport, Phone etc.Guest Messages SMS Wake Up CallClear/Block Room Status 30 Days Room StatusGuest Snaps with Web cam

Advance Guest search and directory Check in confirmation SlipProperty configurationSupport Multiple Food & Beverages OutletsDaily sales reports for different outlets of the hotelSettlement by Cash, Credit Card, & Room as well as Compliment a billChoice of merging the F&B Bills with the Hotel BillsCustomize the type of Hotel Rooms with pricesData Security

I.T. applications and competitive advantage

MARRIOTT INTERNATIONAL Marriott International Inc. is an American Diversified Hospitality Company

Founded in 1927 by J. Willard Marriott

As of today, operates over 3800 properties in 74 countries .

Popular brands that are operated by Marriott International Inc. areRenaissanceRitz CarltonJW Marriott Hotels and ResortsMarriott Hotels and Resorts. NEED FOR IT SOLUTIONS Marriott was growing quickly and wanted to better leverage the sales force across its brands and hotels and continue to expand its group events business

Marriott did not have a single, consolidated view of its 30,411 active-function spaces across all properties and brands in the United States.

In addition, there was no way for Marriott sales professionals to understand the value of a customer across multiple hotels

As Marriotts network grew, so did its IT management burden, as it had to maintain a growing number of on-site systems.

The company required a single, global platform designed specifically for the hospitality industry that could scale and perform to support its global business needs.

The company required a single, global platform designed specifically for the hospitality industry that could scale and perform to support its global business needs.

IMPLEMENTATION The hospitality leader partnered with Oracle to design a new solution, Oracles Siebel Group Sales and Event Management, which the company is rolling out across the organization.

Marriott is approximately 65% through its rollout of the event inventory management component of the solution in the United States.

Marriott worked closely with Oracle Consulting Services as its primary application integration partner. Oracle Consulting Services developed several best-practice business processes

Marriott worked with Oracle Advanced Customer Support Services, Oracle Technical Account Management, and the Oracle Solution Support Center.SOLUTIONS AND ADVANTAGES Ensured a scalable system that enables the hospitality leader to capture more than 5,300 sales opportunities each day and generate more than 7,300 quotes daily.

Gave sales professionals visibility into the value of a customer across multiple hotels

Gained better insight into how, where, and what customers are buying across the Marriott brands.

Developed the industrys first self-service portal for booking small events

Integrated the group sales and event management system with third-party e-proposal and event management sites.

Deployed a web-based solution and eliminated the cost, time, and human resources required to make on-site updates and refresh hardware across 500 locations

Integrated Siebel Group Sales and Event Management with the companys revenue management, property management, and reservations systems.

EXTENDING INDUSTRY LEADERSHIP

Weve been able to leverage information about customers and develop products and services that are specifically tailored to their needs. And, were getting better insight into how, where, and what customers are buying across hotels and brands and seeing higher utilization of function space,

In many cases, a group-sales customer will book, based on the easiest and fastest interaction, so a company that can respond immediately with accurate pricing and availability is much more likely to close the sale. In a competitive landscape, this is absolutely critical. Siebel Group Sales and Event Management gives us this capability,

Siebel Group Sales and Event Management enables us to applyto our function spacethe pricing and inventory science that we have used for decades to manage our sleeping rooms. That is the secret sauce that weve created with this innovative application,

TONY REID, SENIOR VP, INFORMATION RESOURCES, MARRIOTT INTERNATIONAL

Thank You!!

Presented By:Abhijith GujaranAkshay GurumoorthyAman WadhwaMansi ShahNerissa DemossRahul NairShaurya Deep