IT Doesn’t Matter

Group Case Presentation:Anand

SidharthJenne Foo

Based on the assertions Carr makes in his articles, what pitfalls exist for companies?

Based on the assertions Carr makes in his articles, what pitfalls exist for companies?

• No competitive advantage• Commoditization of Infrastructural IT• Can be viewed as a necessary evil

The means have become

an end

• The proprietary technology advantages are very short-lived and unlike other industries not regulated (like pharma).

• Google has to keep updating/change their search engine algorithms to prevent SEOs influencing.

Short-lived Proprietary Technology Advantages

• The huge cost incurred to gain technology is not justified to business today.

• A large proportion of corporate spending.• Rapid price deflation.Overspending

on IT

• Opportunities for advantage from an infrastructural technology is for a brief period.

• Face the possibility of fast buildout of high potential commercial technology.

Infrastructural Advantage Short-lived

Based on the assertions Carr makes in his articles, what pitfalls exist for companies?

• Technical glitches• Obsolescence• Service outages • Unreliable vendors or partners• Security breach & terrorism

Operational Risks with IT

Based on the assertions Carr makes in his articles, what pitfalls exist for companies?