IT and the Business Models

Chp. 12E-Business Models

Real-world and e-business models Type of models:

Natural business from the real world is transformed into the Internet

E.g. Mail order business (Amazon.com) Advertising (Google, Jubii)

Native Internet business models – business models that are developed in the Internet world and are native to it

E.g. Real Player Acrobat reader

Old business modelstable 12.2 p 227 Aerospace and defence Automotive Banking Chemicals Consumer products Engineering and

construction Healthcare Education and research High Tech

Insurance Media Mining Oil & gas Pharmaceuticals Public sector Retail Telecommunication Utilities

E-Business ModelsTable 12.1 p. 226 Rappa (2002)

Brokerage Community

Advertising Subscribtion

Informediary Utility

Merchant

Manufacturing

Relationship between the generic e-business models and the business model

offering

activities and org.

resources

Advertising modelMerchant model

Manufacturer model

Subscription model

Affiliate model

Manufacturer model

Brokerage model

Real-worls and e-business Models

Source

“Making Sense of Business Models” Susan Lambert School of Commerce, Flinders University of South Australia SCHOOL OF COMMERCE RESEARCH PAPER SERIES: 03-10 ISSN: 1441-3906