it all starts with a story

It All Starts With A Story

Josh Pollock

@Josh412 CalderaWP.com

What Is WordPress?


Hi I'm Josh! ● Owner CalderaWP● Plugin Developer● Educator● Member of the

WPCrowd


What Is A Story?


Stories Are Not StatementsStories Require Change

I had a sandwich yesterday.


Stories Require Change

Change is a metaphor

I had a sandwich yesterday.

Then I was no longer hungry.


Stories Have Journey

Journeys create relationship to the story.

Yesterday I was hungry.

Then I had a sandwich.

After the sandwich, I was no longer hungry.


Stories Are Not StatementsStories Require Change

WordPress is a tool for building websites.


Stories Require Change

Change is a metaphor

WordPress is a tool for building websites.

Today, WordPress Powers 25% of the internet.


Stories Have Journey

Journeys create relationship to the story.

WordPress began as a tool for building blogs.

For 13 years it has evolved to fill all type of needs for web sites and web apps.

Today, WordPress Powers 25% of the internet.


The Hero's Journey1. Ordinary World

2. Call To Adventure

3. Refusal Of The Call

4. Meeting The Mentor

5. Crossing The Threshold

6. Tests, Allies, Enemies

7. Approach To The Inmost

Cave

8. Ordeal

9. Reward (Seizing The Sword)

10. The Road Back

11. Resurrection

12. Return With The Elixir


The Customer Is The Hero


You need three things to create a successful startup: to start with good

people, to make something customers actually want, and to spend as little money as possible - Alexis Ohanian


Orders Of IntentionOthello is a tragic story because:

1. Othello will realize that2. Igao intends3. That Desdemona wants4. To love someone else

0. Shakespeare believed the audience would feel this way


Why Do We Have Such Big

Brains?

Human Brain

2% of body mass

20% energy consumption


Why Do We Have Such Big

Brains?

There must be a reason

why there was such

selective pressure 50-100k

years ago for this kind of

intellect.


Stories Enables

Community


Storytelling Made Us Human


Humans Are Storytellers


Language “fits reality” to the extent that it fits our body-and-brain-based understanding of that reality

- George Lakoff


Our ordinary conceptual system, in terms of which we both think and act, is

fundamentally metaphorical in nature.- George Lakoff


What Does This Have To

Do With WordPress?


WordPress is about creating

freedom for ourselves and

others.


Why Are You Here?

@Josh412CalderaWP.com

JoshPress.net

it all starts with a story

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