istill distiller event 14 september 2013. fresh marketing beyond tomorrow onderzoek marketingsupport...

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istill Distiller Event 14 september 2013

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Page 1: Istill Distiller Event 14 september 2013. Fresh marketing beyond tomorrow onderzoek marketingsupport educatie communicatie Sjoerd van der Klei

istill Distiller Event14 september 2013

Page 2: Istill Distiller Event 14 september 2013. Fresh marketing beyond tomorrow onderzoek marketingsupport educatie communicatie Sjoerd van der Klei

Fresh marketing beyond tomorrow

onderzoek marketingsupport

educatie communicatieSjoerd van der Klei

Page 3: Istill Distiller Event 14 september 2013. Fresh marketing beyond tomorrow onderzoek marketingsupport educatie communicatie Sjoerd van der Klei

resources

24/7

mobile

runshopping vs

funshopping

global vs local

growth population

customers become experts

omni channelplatformssustainability

priority

individualism

transparancy

Social

media

Our world is changing at an unprecedented fast pace and we will have to join in!

Presumers and custowners

celebrating nations

Page 4: Istill Distiller Event 14 september 2013. Fresh marketing beyond tomorrow onderzoek marketingsupport educatie communicatie Sjoerd van der Klei

individualism

Page 5: Istill Distiller Event 14 september 2013. Fresh marketing beyond tomorrow onderzoek marketingsupport educatie communicatie Sjoerd van der Klei

glocalisation

Page 6: Istill Distiller Event 14 september 2013. Fresh marketing beyond tomorrow onderzoek marketingsupport educatie communicatie Sjoerd van der Klei

omni channel

Page 7: Istill Distiller Event 14 september 2013. Fresh marketing beyond tomorrow onderzoek marketingsupport educatie communicatie Sjoerd van der Klei

sustainability

Page 8: Istill Distiller Event 14 september 2013. Fresh marketing beyond tomorrow onderzoek marketingsupport educatie communicatie Sjoerd van der Klei

Social media

Page 9: Istill Distiller Event 14 september 2013. Fresh marketing beyond tomorrow onderzoek marketingsupport educatie communicatie Sjoerd van der Klei

celebrating

nations

Page 10: Istill Distiller Event 14 september 2013. Fresh marketing beyond tomorrow onderzoek marketingsupport educatie communicatie Sjoerd van der Klei

sustainability

Page 11: Istill Distiller Event 14 september 2013. Fresh marketing beyond tomorrow onderzoek marketingsupport educatie communicatie Sjoerd van der Klei

24/7sustainability

Page 12: Istill Distiller Event 14 september 2013. Fresh marketing beyond tomorrow onderzoek marketingsupport educatie communicatie Sjoerd van der Klei

We are selling an emotion!

Page 13: Istill Distiller Event 14 september 2013. Fresh marketing beyond tomorrow onderzoek marketingsupport educatie communicatie Sjoerd van der Klei

….. an experience

Page 14: Istill Distiller Event 14 september 2013. Fresh marketing beyond tomorrow onderzoek marketingsupport educatie communicatie Sjoerd van der Klei

We are selling an emotion!

Page 15: Istill Distiller Event 14 september 2013. Fresh marketing beyond tomorrow onderzoek marketingsupport educatie communicatie Sjoerd van der Klei
Page 16: Istill Distiller Event 14 september 2013. Fresh marketing beyond tomorrow onderzoek marketingsupport educatie communicatie Sjoerd van der Klei

We need your help!!

Page 17: Istill Distiller Event 14 september 2013. Fresh marketing beyond tomorrow onderzoek marketingsupport educatie communicatie Sjoerd van der Klei
Page 18: Istill Distiller Event 14 september 2013. Fresh marketing beyond tomorrow onderzoek marketingsupport educatie communicatie Sjoerd van der Klei
Page 19: Istill Distiller Event 14 september 2013. Fresh marketing beyond tomorrow onderzoek marketingsupport educatie communicatie Sjoerd van der Klei

Now implement this into your (ad)venture?

Page 20: Istill Distiller Event 14 september 2013. Fresh marketing beyond tomorrow onderzoek marketingsupport educatie communicatie Sjoerd van der Klei
Page 21: Istill Distiller Event 14 september 2013. Fresh marketing beyond tomorrow onderzoek marketingsupport educatie communicatie Sjoerd van der Klei

S.A.V.E.

Access

Education

Page 22: Istill Distiller Event 14 september 2013. Fresh marketing beyond tomorrow onderzoek marketingsupport educatie communicatie Sjoerd van der Klei

What story do you have to share?

Page 23: Istill Distiller Event 14 september 2013. Fresh marketing beyond tomorrow onderzoek marketingsupport educatie communicatie Sjoerd van der Klei

How do you listen to your (potiential) customers?

Page 24: Istill Distiller Event 14 september 2013. Fresh marketing beyond tomorrow onderzoek marketingsupport educatie communicatie Sjoerd van der Klei

Who is your target market?

Page 25: Istill Distiller Event 14 september 2013. Fresh marketing beyond tomorrow onderzoek marketingsupport educatie communicatie Sjoerd van der Klei

How are you going to position your product?

Page 26: Istill Distiller Event 14 september 2013. Fresh marketing beyond tomorrow onderzoek marketingsupport educatie communicatie Sjoerd van der Klei

Thank you for your time!

Page 27: Istill Distiller Event 14 september 2013. Fresh marketing beyond tomorrow onderzoek marketingsupport educatie communicatie Sjoerd van der Klei

Cheers!!