Issues Portugal

Tobacco harms the health, the treasury, and the spirit of Portugal. Every year, more than 11800 of its people are killed bytobacco-caused disease. Still, more than 9000 children (10-14 years old) and 1564000 adults (15+ years old) continue to usetobacco each day. Complacency in the face of the tobacco epidemic insulates the tobacco industry in Portugal and ensures thattobacco's death toll will grow every year. Tobacco control advocates must reach out to other communities and resources tostrengthen their efforts and create change.

Adult Smoking (15+ Y.O.)

% using tobacco daily: 2015

Male

23.5%Even though fewer men smoke onaverage in Portugal than on average invery high-HDI countries, there are stillmore than 1039700 men who smokecigarettes each day, making it an ongoingand dire public health threat.

Female

10.9%Even though fewer women smoke inPortugal than on average in very high-HDI countries, there are still more than524700 women who smoke cigaretteseach day, making it an ongoing and direpublic health threat.

Children Smoking (10-14 Y.O.)

% using tobacco daily: 2015

Boys

1.51%Even though fewer boys smoke in Portugalthan on average in very high-HDI countries,there are still more than 4100 boys whosmoke cigarettes each day, making it anongoing and dire public health threat.

Girls

1.9%Even though fewer girls smoke in Portugalthan on average in very high-HDI countries,there are still more than 5000 girls whosmoke cigarettes each day, making it sign ofan ongoing and dire public health threat.

Deaths% caused by tobacco: 2016

Male

16.38%Even though fewer men die from tobaccoin Portugal than on average in very high-HDI countries, tobacco still kills 178 menevery week, necessitating action frompolicymakers.

Female

4.65%Even though fewer women die fromtobacco in Portugal than on average invery high-HDI countries, tobacco still kills49 women every week, necessitatingaction from policymakers.

Societal Harms

The economic cost of smoking in Portugal amounts to 3061million euro. This includes direct costs related to healthcareexpenditures and indirect costs related to lost productivitydue to early mortality and morbidity.

Smokeless Tobacco% using tobacco daily: 2013

n/a n/a

Industry

The combined revenues of the world's 6 largest tobaccocompanies in 2016 was more than USD 346 Billion, 73%larger than the Gross National Income of Portugal. Theindustry is a powerful force that does not fear the actions ofnation-states because of their extensive resources and globalmarket power.

Growing

There were less than 1000metric tons of tobaccoproduced in Portugal in 2014.Tobacco growing is only asmall fraction of agriculture inPortugal, with only less than0.01% of agricultural landdevoted to tobaccocultivation.

Production

There were 29.71billion cigarettesproduced inPortugal in 2016.

ta6.org/country/portugal

Solutions Portugal

Current Policy in PortugalProtect from Smoke

All public places completely smoke-free isthe best practice

Smokefree

HealthCare Facilities Educational Facilities

Universities Government Facilities

Indoor Offices Restaurants

Pubs and Bars Public Transport

All Other Indoor PublicPlaces

Funds for SmokefreeEnforcement

Raise Taxes

WHO BenchmarkMinimum

70%of Retail Priceis Excise Tax

Portugal

52.96%of Retail Priceis Excise Tax

Offer HelpNational quit line and both NRT and cessation-services cost-covered is the bestpractice

Quitting Resources NRT and/or some cessation services (at least one of which is cost-covered)

National Quitline No

Warn About the Dangers to Tobacco Users on Product PackagingA plain, standardized pack with a large health warning is the best practice

Type of Warning Label Graphic

Percent of Pack Covered 65%

Plain Packaging Yes

Warn About the Dangers to the Whole Population in a Media Campaign

Ran a National Anti-Tobacco Campaign in 2014 or 2016 Yes

Appropriate Characteristics

Part Of A Comprehensive Tobacco Control Program Yes

Pre-Tested With The Target Audience No

Target Audience Research Was Conducted No

Aired On Television And/Or Radio No

Utilized Media Planning Yes

Earned Media/Public Relations Were Used To Promote The Campaign n/a

Process Evaluation Was Used To Assess Implementation n/a

Outcome Evaluation Was Used To Assess Effectiveness n/a

Enforce Bans on AdvertisingBan on all forms of direct and indirect advertising is the best practice

Number of DirectAd Bans

5/7possible bans

Number ofIndirect Ad Bans

6/10possible bans

Ad Ban Compliance Percent

Moderate

Direct bans

• National TV and radio• Local magazines andnewspapers• Billboard and outdooradvertising• Advertising at point of sale• Advertising on internet

Indirect bans

• Free distribution in mail or through other means• Promotional discounts• Appearance in TV and/or films: tobacco brands (productplacement)• Complete ban on sponsorship• Any form of contribution (financial or other support) to any event,activity or individual• Ban on the publicity of financial or other sponsorship or support bythe tobacco industry of events, activities, individuals

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