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OCTOBER 28, 2013 ISSUE 1343 The Weekly Digital Magazine for the Sporting Goods Industry

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Page 1: ISSUE 1343 OCTOBER 28, 2013 The Weekly Digital ...d4ex6pvli7xof.cloudfront.net/sgbweekly/2013/SGB_13Q4/...Skechers USA, Inc. reported earnings jumped 143.6 percent in its third quarter

OCTOBER 28 2013ISSUE 1343

The Weekly Digital Magazine for the Sporting Goods Industry

1866YAKTRAX | WWWYAKTRAXCOM

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RUN WITH CONFIDENCE THIS WINTER

OCTOBER 28 2013 | SGBWeeklycom 3

Photo courtesy Goalrilla

Copyright 2013 SportsOneSource LLC All rights reserved The opinions expressed by writers and contributors to SGB WEEKLY are not necessarily those of the editors or publishers SGB WEEKLY is not responsible for unsolicited manuscripts photographs or artwork Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher SGB WEEKLY is published weekly by SportsOneSource LLC 2151 Hawkins Street Suite 200 Charlotte NC 28203 7049873450 Send address changes to SGB WEEKLY 2151 Hawkins Street Suite 200 Charlotte NC 28203 7049873450

Senior Business Editor

Thomas J Ryan

tryansportsonesourcecom

Contributing Editors

Aaron H Bible Fernando J Delgado Bill Kendy

Charlie Lunan Matt Powell

Editorial amp Creative Director

Teresa Hartford

teresasportsonesourcecom

Senior Graphic Designer

Camila Amortegui

camilasportsonesourcecom

Advertising Sales

Account Managers

Buz Keenan

buzsportsonesourcecom

2018875112

Katie ODonohue

katieosportsonesourcecom

8282443043

Circulation amp Subscriptions

subssportsonesourcecom

Group PublisherEditor In Chief

James Hartford

jamessportsonesourcecom

3039977302

2151 Hawkins St bull Suite 200 bull Charlotte bull NC bull 28203t 7049873450 bull f 7049873455

SportsOneSourcecom

SportsOneSource Publications

Print Magazine SGB SGB PerformanceDigital Magazines SGB Weekly TEAM Business Digital

Newsletters The BOSS ReportSports Executive Weekly

News Updates SGB Footwear Business Outdoor Business Sportsmanrsquos Business TEAM Business

SportsOneSource ResearchSportScanInfo OIA VantagePoint

SOS Research

OCTOBER 28 2013ISSUE 1343

The Weekly Digital Magazine for the Sporting Goods Industry

12

COVER Photo courtesy McDavid

MAKING NEWS4 Under Armour

Promotes Fulks and Stafford Announces Addition of McCabe and LaRose

6 By The Numbers6 Hibbett Sports

Sets Transition Plan for Mickey Newsome8 Store Openings

8 Adidas Creates New US Model Becker Exists Reebok

22 Industry Calendar

GIvING BAcK10 Zeal Optics

Partners with American Forests for Project 5480

FEAturE12 Equipped For Success

Football Basketball and Soccer players will have no trouble finding the most advanced

equipment at retail next year

4 SGBWeeklycom | OCTOBER 28 2013

strategic direction and operation of the brands factory stores across the US and Europe In her new role McCabe will be responsible for Under Armours brand house and factory house stores across the US and for the companys global retail strategy

LaRose joins Under Armour from Express where he served as SVP of e-commerce Prior to Express LaRose was the VP of multi-channel and international online with Sears As senior VP global

PEOPLE MAKING NEWS I UNDER ARMOUR

Under Armour said Kip Fulks has added president of product to his current responsibilities as chief operating officer while Henry Stafford is now serving as president of North America Under Armour also announced the addition of Susie McCabe as SVP global retail and Jason LaRose as SVP global e-commerce

As Planks first partner Fulks was instrumental in building Under Armours operations function Throughout the years Fulks expanded his role to include innovation and product Under his

leadership Under Armour has introduced cutting-edge products including Armour39 SpeedForm and ColdGear Infrared As COO and president of product he will drive the integration of product development design technology and supply chain while building on the brands dedication to best-in-class service

During his tenure at Un-der Armour Stafford has played a vital role in driv-

ing and implementing the launch of break-through innovations including Charged Cotton Charged Cotton Storm UA Coldblack and Armour Bra As president of North America Stafford will build a merchandising team and capability for Under Armour North America in addition to his executive responsibility across e-commerce retail wholesale and retail marketing

I am extremely proud to elevate two outstanding established leaders within our organization while also adding great new tal-ent to our executive team said Kevin Plank CEO and Founder Under Armour Henry Stafford has played an instrumental role in launching our industrys most innovative apparel platforms and Kip has provided superior leadership in product development and operations since the brands inception and continues to drive game changing technology

McCabe spent over 16 years with Ralph Lauren Corporation including president factory store concepts where she led the

Under ArmoUr Promotes Fulks AND stAFForD ANNouNCes ADDItIoN oF mcCAbe

AND larose

e-commerce at Under Armour LaRose will oversee the global stan-dard for all online consumer experiences and will be responsible for driving web business and strategies to further connect with the brands core consumer

Susie McCabe SVP global retail Under Armour

Jason LaRose SVP global e-commerce Under Armour

Henry Stafford president North America Under Armour

Kip Fulks COO and president of product Under

Armour

BY THE NUMBERS

NEWS

+7Amer Sports grew sales 7 percent in local currency terms and held margins in the quarter ended September 30 despite a shift in peak Winter Sport deliveries into the fourth quarter that caused it to burn through more cash The company said its on track to meet its revenue and income targets for the year despite tough trading conditions

+2976Under Armour Inc reported earnings rose 269 percent in its third quarter ended September 30 to $728 million or 68 cents a share exceeding Wall Streets consensus estimate of 66 cents Revenues jumped 257 percent to $7231 million led by strong double-digit growth across categories The company again raised its outlook for the year

+39Cabelas Inc reported comparable store sales increased 39 percent Net income in the third quarter increased 166 percent to $499 million or 70 cents a share compared to $428 million or 60 cents in the year ago quarter Total revenue increased 148 percent to $8508 million

+1436Skechers USA Inc reported earnings jumped 1436 percent in its third quarter ended September 30 to $268 million or 53 cents a share compared to net earnings of $110 million or 22 cents a year ago Revenues climbed 201 percent to $5158 million compared to $4294 million for the third quarter of 2012

+50VF Corps revenues rose 5 percent in its third quarter ended September 28 to $33 billion led by Outdoor amp Action Sports Jeanswear and its International and Direct-to-Consumer businesses Global sales rose 16 percent at Vans 3 percent at The North Face and 2 percent at Timberland Net income on an adjusted basis grew 11 percent

6 SGBWeeklycom | OCTOBER 28 2013

HIbbett SportS SeTS TRANSITION PlAN FOR

MICkey NeWSOMe

Hibbett Sports Inc announced that effective February 2 2014 Mickey Newsome would transition from his current position as executive chairman and employee of the company to non-executive chairman Jeff Rosenthal president and CEO was also appointed to its board of directors effective immediately increasing the boardrsquos size to 10 members

Joining as an outside salesman in 1964 when Hibbett had two stores Newsome 74 has since held numerous positions at Hibbett including retail clerk outside salesman to schools store manager district manager regional manager and president He served as president from 1981 through August 2004 and was named CEO in September 1999 and chairman in March 2004 He stepped down as CEO in March 2010 Hibbett Sports now has 894 stores

ldquoIt has been my lifersquos work and privilege to lead Hibbett Sports for the past 48 years as well as to bring many of the worldrsquos leading brands to the communities we serverdquo said Newsome ldquoThe end of this fiscal year is an ap-propriate time for me to transition from my day-to-day executive duties to my responsibilities as non-executive chairman Irsquom confident that the team under Jeff rsquos leadership will continue to deliver the growth customer service associate development and strong shareholder returns that we have all come to expect from Hibbett Irsquom pleased that Jeff rsquos many contributions have been recognized with his appointment to the Boardrdquo

Al Yother lead director of Hibbett Sports added ldquoOn behalf of a grateful Board and over 7500 associates Irsquod like to thank Mickey for his leadership commitment and vision As part of the companyrsquos ongoing succession plan-ning he has assembled what we believe is the best and most talented team in the sporting goods industry From 13 stores in 1980 to over 890 today he has led Hibbett Sports through a tremendous period of growth and excep-tional standing within the vendor landlord and investment communities We are confident in the companyrsquos continued success under Jeff rsquos leadership and I look forward to working with both of them on the board of directorsrdquo

Mickey Newsome set to transition from his role as Executive Chairman to Non-Executive Chairman Hibbett Sports on February 2 2014

AdIdAS CREATES NEW US MODEl

BECKER ExITS REEBOK

To maximize the potential of both Adidas and Reebok the Adidas Group is uniting both brands under one management team in North America to jointly operate them with immediate effect Patrik Nilsson currently president of Adidas North America has been appointed president Adidas Group North America and will lead the newly united organization

Uli Becker currently president of Reebok North America has decided to leave to pursue new career and business opportunities Reebok will continue to be based in Canton and the Adidas brand in Portland

ldquoOur goal is to strengthen our business to invest in our brands and to enable faster growth for both brands by winning our key consumers ndash the High School Kid for Adidas the Fit Gen-eration for Reebok and avid sports fans through our Sports Licensed Division said Herbert Hainer CEO of the Adidas Group of the changes in North America With this new organiza-tional structure we ensure that both the Adidas and Reebok brands remain separate and dis-tinctive while leveraging the Groupsrsquo strengths This new set up will make our Group stronger and grow our business faster in the USrdquo

Adidas said Nilsson who will also assume global responsibility for Reebok-CCM Hockey has a proven track record of success in the US spearheading double-digit growth for the Adi-das North America business Nilsson was named president of Adidas North America in Janu-ary 2007 and first started with Adidas in 1991 as head of sales and marketing at Adidas Sweden

Becker had been with Adidas Group in different capacities for 23 years ldquoWe would like to thank Uli for his leadership expertise and the many contributions he has

made to the success of the Adidas Group over the last 23 years in his various roles at Adidas and Reebok in marketing and sales We wish him all the best for his future endeavorsrdquo com-mented Hainer

To ensure the brands remain focused on their respective objectives Portland will remain the home of the Adidas brand in the US and the Reebok brand will continue to be based in Canton There are no changes to the Adidas Group locations in Indianapolis and Spartanburg

Photo courtesy Adidas

STORE OPENINGS

NEWS

Cabelarsquos announced plans to open a store in Nanaimo British Columbia Canada in Spring 2014 as well as stores in Garner NC and Sun Prairie WI in Spring 2015

bass pro Shops will locate its fourth Canadian store in Moncton New Brunswick Canada Bass Pro also announced plans for a new store in the greater Cincinnati area

the Sports Authority opened its first store in Ponce Puerto Rico

Under Armour opened an Experience store at the jing An Kerry Centre in Shanghai China and also revealed plans to open the Brand House in Mclean Virginiarsquos Tysons Corner Center

Field amp Stream the new hunt amp fish concept from Dickrsquos Sporting Goods plans to open a store in Big Flats Ny a small town west of Elmira The location will represent the chainrsquos third store in the US

burton Snowboards announced the opening of two new East Coast partner stores The first is in the DC metro area and the second is a pop-up Burton partner store in northern New jersey Both new stores were opened in partnership with local retailers

8 SGBWeeklycom | OCTOBER 28 2013

Photo courtesy Reebok

Contact jeremy Freed at 3039977302 or email SportsjobssportsonesourcecomFREE ACCESS TO THE lATEST jOB lISTINGS

REACHING THE MOST CONNECTED BEST INFORMED AND HIGHEST CAlIBER PROFESSIONAlS IN THE ACTIVE

lIFESTylE MARKET

THE INTERSECTION OF CAREER AND LIFESTYLE

Photo courtesy Reebok

10 SGBWeeklycom | OCTOBER 28 2013

ZEAL Optics is planting a forest The company has partnered with historic non-profit conservationist group American Forests to plant 5480 trees ndash a number derived from the elevation of ZEALrsquos headquarters in Boulder CO -- across the US this year With the newly founded corporate partnership being called Project 5480 ZEAL will promote the reforestation of outdoor areas as a part of their ldquoGroundedrdquo initiative

ldquoProject 5480 is a by-product of the ZEAL Grounded initiatives We want to raise awareness of the beetlekill issue that is destroying our forest and backyard in Colorado We will plant 5480 trees annually as our commitment to reforestation and taking small but deep-rooted steps toward doing our partrdquo said John Sanchez President of ZEAL ldquoWersquore very proud of our standard of practice and the entire strategy is to build innovation at the raw material level upwards The commit-ment to sustainability and fair practices is built into the roots of ZEAL in an initiative we call Grounded We believe in doing our part so that the images of the forests we put in our ads catalogs and marketing materials are around for generations to come Someday I want to walk our customers friends and my family through these forests that we helped to growrdquo

Founded in 1875 American Forests is the countryrsquos oldest national nonprofit conservation organization in the US In the last two decades they have planted more than 44 million trees The group has served as a catalyst for many of the most important milestones in the conser-vation movement including the founding of the US Forest Service the national forest and national park systems and literally thousands of forest ecosystem restoration projects and public education efforts ldquoOur ZEAL consumers employees retail partners athletes and sales reps will all be a physical part of the reforestation effort because we want to be a hands on partnerrdquo said Sanchez

ldquoTheir efforts to build awareness among customers of the need to protect our nationsrsquo forests and to help restore forests through tree

planting are a critically important contribution to achieving an eco-logically sustainable futurerdquo said Lea Sloan VP of communications American Forests ldquoTogether we can ensure that future generations have healthy beautiful forests to enjoyrdquo

ZEAL Optics has the only known sunglass line with all frames built from plant-based materials Z-Resin is a plant-based resin made from castor bean oil instead of crude oil creating a more eco-friendly prod-uct without sacrificing quality or performance ZEAL also recently introduced the first plant-based lens e-llume as an addition to their eco-construction and initiatives

As a part of the companyrsquos global Grounded initiative Z-resin is just one step ZEAL took toward sustainability According to the company every effort has been made to reduce waste in production and every-day operations and to encourage consumers to do the same Incentiv-izing customers to replace broken parts instead of throwing the entire pair away through low-cost repair and replacement parts ZEAL mod-erates waste and encourages material conservation They also produce as much of their printed materials as possible on Forest Stewardship Council certified paper At their headquarters in Boulder employees bike to work and are proud to have an office constructed utilizing bee-tle kill wood sourcing resources from the surrounding community The boutique brand is also known in the goggle market for the HD Camera Goggle and the original GPS goggle

ldquoWhat we want is to build sunglasses and ski goggles that enhance outdoor experiencesrdquo concluded Sanchez ldquoThat cant happen if we dont do our part to rebuild the playing field where these experiences take place I use a tree as an illustration for our brand As we grow new branches form and our size above ground represents the company mar-ket growth but what people cant see is that our roots are growing at the same length Our social and ecological responsibilities initiatives will keep us deep rooted humble and lsquogroundedrsquo This is what will make us strong and keep us in the market as a very unique brand of opticsrdquo

GIV ING BACK

ZeAL optICS PARTNERS WITH AMERICAN FORESTS FOR PROjECT 5480

John Sanchez President of ZEAL

Photo courtesy Zeal Optics

OCTOBER 28 2013 | SGBWeeklycom 11

PULSE OF THE OUTDOOR CONSUMER STUDY

2013

A Market Insight Study from The SportsOneSource Group

For more information or to reserve your copy of the Pulse Of The Outdoor Consumer study contact Neil Schwartz 5616923722 or email SOSResearchSportsOneSourcecom

SOS Research takes an in-depth look at the key shopping behaviors influences and motivators for Americarsquos active outdoor consumer

12 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 13

HEAD START 2014 FOOTbALL EqUIPMENTThe protective category in football has seen a noticeable shift upwards in average selling prices over the past decade as awareness regarding concussions and serious head inju-ries has become an emphasis in the sport Despite shrink-ing athletic budgets and a sluggish economy tightening spending of disposable income for families business is still strong for sporting goods in general and football protec-tive equipment specifically Quite simply players and their parents are spending more to get the best protection to safeguard against serious injuries This means big business and enticing profit margins for retailers and team dealers It also provides an opportunity for sellers to provide quality customer service that makes a difference in the safety and health of the football players coming to them for help pick-ing out equipment

ldquoOne of the key trends wersquove seen from a retail stand-point is that consumers ndash whether itrsquos parents or players ndash are doing their research and are willing to spend more on protective equipmentrdquo stated Michael Oller VP consumer products at Riddell Inc ldquoTheyrsquore asking questions theyrsquore more educated they want to know what features are out there that they could incorporate or purchase within their helmet So thatrsquos a good thing for us as a manufacturer An educated consumer is really what wersquore looking for as we move forward We want to connect that consumer with our innovations as we come out with helmets We saw that this year more than in years pastrdquo

Helmets and shoulder pads are the two most vital equip-ment pieces for football players and they also represent the highest price tags and margins for sellers The balance between finding the right amount of protection with the best fit performance and level of comfort is the challenge that all equipment manufacturers strive to find with their products Next year will be another step forward as leading brands including Riddell Schutt and Xenith offer the safest and best-performing helmets shoulder pads and protec-tive accessories to date

ldquoAs far as what players are looking for theyrsquore more in tune with protectionrdquo said Moller ldquoThey want those fea-tures from a protective standpoint but they also want comfort and fit With rule changes in football they want to make sure that their helmets are staying on and they want

to feel comfortable in those helmets We [at Riddell] are fortunate enough to have products that appeal to those players and wersquove seen the success around thatrdquo

According to Moller Riddellrsquos two most successful helmets are the Riddell 360 and the Riddell Speed ldquoBoth hel-mets are the highest level of protection that we offerrdquo he stated ldquoThe player is getting a great protective helmet In

Football Basketball and Soccer players will have the most advanced equipment at their disposal in 2014 SGB previews key protective gear field equipment balls and accessories that will be available at retail next year

EqUIPPED FOR

SUCCESSBy Fernando j Delgado

According to Moller Riddell will have five different youth hel-met models for 2014 ranging in price from $100 up to $300 at retail with each model designed specifically for different levels of play ldquoWhether the player is a young beginner or an experi-

addition both of those helmets have overliners which consist of a material that lines the liners of the helmet for comfort and fit The 360 also has an additional inflation point at the back that locks in the playerrsquos head a little better with the enhanced occipital lock which is that little knob on the back of the playerrsquos head It really cra-dles the back of the head and stabilizes the helmet keeping the helmet secure so it can do its jobrdquo The improved fit of the 360 is especially important for youth league and high school players as rule changes require players to be removed from play if their helmet falls off or becomes dislodged The 360 helps playersrsquo stay on the field as its fit and stability ensures that their hel-mets donrsquot fall off during play

enced junior high player we have a lot of different models that fit the particular needs of that play-errdquo he shared

At Schutt technology is melded with striking colors and helmet designs Schuttrsquos Vengeance DCT Elite Helmet set to retail at $255 is its newest helmet The DCT which stands for Dual Com-pression Technology combines Schuttrsquos 5th generation of TPU Cushioning The TPU contains durometers that are specifically designed to absorb high- and low-velocity impacts highlight-ing just a few of the many techno-logical features of the helmet

Another new helmet from Schutt is the adult AiR XP Pro one of the lightest helmets on the market and the only traditional standoff helmet left on the market for a retail price of $225 Schutt

Riddell 360

Riddell Speed

14 SGBWeeklycom | OCTOBER 28 2013

by the Custom Power CPK and the Power SPK pads which carry catalog-listing prices of $435 and $299 respec-tively

ldquoOur shoulder pad line continues to grow

and it mirrors what wersquove done with our helmetsrdquo shared Riddellrsquos Moller ldquoWersquore creating products that fit the needs of players Our elite level shoulder pads - branded under lsquoPowerrsquo ndash are the ones you see at the NFL and college levels Wersquove taken some notes and some leads off the Power shoulder pads and brought those features down to the youth and junior varsity levels Things like flat pad construction air management materials and corrugated caps ep-aulets and arches So when you get specific to shoulder pads we have a broad strong line that has pads that are the lsquochildrenrsquo of our Power line of varsity pads That ties back to what the players are looking for ndash theyrsquore looking for protection but theyrsquore also look-ing for performance Years ago Riddell was established as a protec-tive company But over the past several years and now more than ever wersquore leaning towards performance and protection and wersquove adopted the tagline of lsquoProtect and Performrsquo The athlete is looking for both and theyrsquore looking to Riddell for bothrdquo

With their shoulder pads Riddell has emphasized flat pad con-struction that keeps the pads tighter and that also provides players with a better range of motion all without sacrificing protection ldquoOur shoulder pads have been modernized and not only do they look cool but players really enjoy wearing them because it gives them that ability to perform at a very high levelrdquo said Moller

Schuttrsquos shoulder pads for 2014 are highlighted by the AiR Maxx Flex 20 and O2 Pro The AiR Maxx Flexx 20 with a retail price of $300 features Triple Shoulder Protection combining TPU Energy Lock Technology with D3O and a clavicle channel system This

will also feature several youth mod-els including the Recruit Hybrid $90 XP Hybrid $90 Vengeance DCT Hybrid + $115 and Youth AiR XP Pro $190 among others

ldquoEveryone is always looking for lighter and strongerrdquo said Glenn Beckmann director of marketing communications for Schutt Sports

ldquoWersquore always looking into new poly-mers and new materials that we can make helmets and faceguards from We just introduced a newly engi-neered polymer padding for some of our youth helmets called D3O Ev-eryonersquos looking for that balance be-tween lightweight and the best pro-tectionrdquo

Beckmann also shared some interesting observations regarding other notable trends in the protective equipment category ldquoOne of the negative trends that we see are third-party products that are being promoted to be put on or in helmetsrdquo he said ldquoI canrsquot tell you how many times a week I get an email from a company say-ing lsquoWe have the solution to the concussion problem Put pad-ding on the outside of the helmetrsquo Itrsquos been tried in the past and itrsquos failed Therersquos been no scientific research or scientifically valid data that says that those items actually enhance the performance of the helmet With the potential risks involved with altering our helmetsrsquo configuration we strongly recommend against using it But there are still a lot of companies trying to take advantage of the situation involving head injuries and concussions We donrsquot want to discourage innovation but what we want these third party product developers to do is make sure that they are telling their customers all of the potential consequences Alteration to the configuration of a helmet may void the warranty on the helmet and can void the NOCSAE certification for example That would make the helmet illegal to use in the vast major-ity of organized footballrdquo

Despite some of the drawbacks to companies trying to take shortcuts to solve the concussion issue technology remains a force for progress that is helping football become safer ldquoOne trend thatrsquos auxiliary to equipment is the collection of data surrounding head impactsrdquo commented Beckmann ldquoWhere the impact is occurring how hard the impact is how many impacts is a player at a particular age level experiencing during the course of a game a week of practice or a season I think that is a very beneficial trend because ultimately that data will help everyone involved figure out how to design better helmets and how to approach diagnosing and recognizing head injuries a little bit betterrdquo

Shoulder pads are another essential protective category for foot-ball players that require manufacturers to find the perfect balance between the best protection and the lightest most comfortable per-formance capabilities

Riddellrsquos shoulder pads for 2014 will be available in three distinct levels Varsity JV and Youth Varsity level shoulder pads are led

state-of-the-art pad will be available in four arch styles -Skill QBWR All Purpose and OLDL ndash as well as in several custom colors and configurations The O2 Pro priced at $240 is a new body style and lighter than the AiR Maxx Flex 20 The O2 Pro is the most breath-able shoulder pad in Schuttrsquos line as a result of O2 Windows and a perforated body cushion

Several protective accessories such as padded apparel braces sleeves and mouthguards will highlight 2014 lines from various leading brands including Wilson Under Armour Adidas Schutt and Riddell and from companies more rooted in sports medicine and protective performance gear such as Shock Doctor EvoShield Pro-Tec and Cramer

Schutt Vengeance DCT Elite Helmet

Schutt AiR XP Pro

Riddell CPK

Schutt AiR Maxx Flex 20 Schutt O2 Pro

OCTOBER 28 2013 | SGBWeeklycom 15

Wilsonrsquos new introductions in protective apparel and accessories for 2014 focus heavily on technology Its new line of GST (Game Saving Technology) Football Protective Apparel features patent-pending Double Density compression molded pads that are de-signed for specific areas of the body Wilson designed a hard EVA foam outer layer to disburse hits across the top of the pad with a

softer inner layer of the pad against the body to absorb the impact The line is led by the GST Double Den-sity 5 Pad Football Girdle which will retail for $70

Wilsonrsquos GST line of football gloves feature patent-pending TackTech 3D Palm Technology and one of the most advanced designs in football gloves in more than a decade The GST glove line includes three dif-ferent models de-signed for specific player positions

on the field the GST Trench for OL and DL which will retail for $45 and have 3D grabbers designed to grab and handle a players jersey GST Big Skill for LB TE and DE which will retail $50 and are de-fined by a combo palm for both ball handling and tackling and the GST Skill for WR RB and DB set to retail at $55 and specialized for ball handling

Under Armour will introduce its thinnest and lightest protection system with the Game Day Armour Girdle and Game Day Short Sleeve Baselayer for men with a retail price of $75 Both pieces meet NFHS standards and feature compression in the form of an ultra-tight second-skin fit that keeps football playersrsquo muscles fresh and their recovery time fast

ldquoAccessories are a big part of our retail businessrdquo said Riddellrsquos Moller ldquoChin straps are especially important as they are tied directly with the helmet In 2013 we rolled out a new chin strap called the TCP (True Curve Protection) ldquoItrsquos really a hybrid of a soft cup chin strap and a hard cup chin strap It has the fit of a soft cup with the shell protection of a hard cup This was also in response to the helmet rule changes as players wanted the fit of a soft cup to keep the helmet secure We look at it as an opportunity to create a new chin strap different than anything else on the market If the helmet stays on the head the player stays in the game and the player stays protected The TCP Chin Strap is allowing us to excel in that areardquo

Moller also anticipates strong programs and sell-through of Rid-dellrsquos padded apparel ldquoRiddellrsquos launch of padded apparel really resonated with the consumer Wersquove seen the brand grow from just helmets and shoulder pads and now we have accessories and ap-parel Wersquore expanding our reach at retail and thatrsquos really exciting for us

Shock Doctor meanwhile seeks to remain a leader in sports protection and performance in 2014 by continuing to innovate through technology The company will launch its Ultra Pro Chin Strap in Fall 2014 at a retail price of $25 The Ultra Pro is

Wilson GST Double Density 5 Pad Football Girdle

Wilson GST Trench

Under Armour Game Day Armour Girdle

Under Armour Game Day Short Sleeve Baselayer

16 SGBWeeklycom | OCTOBER 28 2013

as well as x-strap and parallel straps for effective anterior and posterior stability to the ACLPCL The ZK-7rsquos i-Fit technology provides a semi-open design to deliver an individualized fit to help prevent slipping while the flyweight lightweight material fabrication designed with V-Tech flow through ventilation enhances cooling while in motion

Cramer Productrsquos Thunder 7 Girdle is a pre-mium protective apparel piece retailing for around $38 featuring permanent-ly attached hip tail thigh and knee pads The 7-pad integrated girdle also fea-tures hard thigh pads made from Cramerrsquos new Spider Web EVA foam and rein-forced with high impact plastic shells for maximum protection

EvoShieldrsquos 2014 football protective line offers new

items including its Padded Protective Arm Sleeve at $30 retail Made with performance compression fabric for maximum breathability and support the sleeve keeps blood circulating throughout the game and promotes faster muscle recovery The Hybrid Pro Rib Shirt and Hybrid Pro Girdle $90 and $85 respectively are available in adult and youth sizes

designed for comfort and performance is lightweight and extremely durable The strap features Airflow cooling channels that release heat for a comfortable playing experience without sacrificing protection ldquoFootball players on every level and every age rely on chin straps to protect them from impacts from opponents shoulder pads and helmets said Tony Armand Shock Doctorrsquos CEO ldquoWith its Triple Grip No-Slip snaps the Ultra Pro Chin Strap reduces the possibility that a helmet will come off during play after a hard hit so players will perform better feeling confident in their level of helmet protectionrdquo

McDavid will bring sleek new protective apparel to the market next year led by the 7932 Hex Sleeveless Shirt 5-pad and 737 Hex Thudd Short The Hex Sleeveless Shirt 5-pad will retail at $80 Adult$70 Youth

and uses strategically positioned 9mm Hex Technology to protect the critical ar-eas of the shoulders ribs and spine The Hex Thudd Short priced at $65 adult$60 youth also features Hex Technology and is designed to adjust to a football playerrsquos movement for continuous protection at the hips tailbone and thighs

Zamstrsquos main football protect for 2014 is the ZK-7 Knee Support The ZK-7 with a retail price of $80 is the strongest knee sup-port for moderate to severe sprains of the ACL PCL MCL and LCL The itemrsquos Exo-Tech QUAD provides 4-way ligament support with resin stays to support medial and lateral stability

Shock Doctor Ultra Pro Chin Strap

McDavid 737 Hex Thudd Short

Cramer Productrsquos Thunder 7 Girdle

EvoShield Padded Protective Arm Sleeve

EvoShield Hybrid Pro Rib Shirt

EvoShield Hybrid Pro Girdle

McDavid Hex Sleeveless Shirt 5-pad

Zamst ZK-7 Knee Support

OCTOBER 28 2013 | SGBWeeklycom 17

Wilson is excited to offer its GST Football in 2014 which will be available at leading big box retailers team dealers and directly from the manufacturer ldquoAs far as footballs are concerned our highlight item is still the GST (Game Saving Technology) football that is the number one selling leather game footballrdquo said Craig Kopash business director American football Wilson ldquoThe GST offers our exclusive GST leather that uses less tanning to allow more tack to come to the surface and a deeper pebble The GST also offers the patented ACL (Accurate Control Lacing) and patented sewn-on composite stripesrdquo

During 2012 Wilson tested with eight select FBS level colleges a Wilson Prestige Program that allowed the schools to build their ball from the ground up ldquoYou may have seen these footballs used on the field by Notre Dame as they made their National Championship run or by Texas AampM and their quarterbackrsquos award-filled yearrdquo commented Kopash ldquoThis year we expanded the program to 20 schools and for 2014 it will be open to all college programsrdquo He added that those testing colleges were able to select from two different patterns the exclusive Wilson Pro Pattern or the CollegiateHigh School pattern Wilson also opened up the color options on all brand identities on the GST for the first time and allowed schools up to three colors to match the brand logo and valve panels to their school colors Teams can also choose their own logo in foil colors on the third panel

The GST football features sizing that is unique and exclusive to the brand ldquoWilson is the only company that offers two sizes in the GST and Traditional lines that conform to NCAA and NHFS standardsrdquo continued Kopash ldquoWe offer not only the smaller 100310051205 pattern balls that are made to the smallest specs of the NCAA and NHFS rules but Wilson is also the only company that can offer the NFL pattern ball in a stripped NCAAHS ball -1001 and 1004 This is especially important for quarterbacks with larger hands or players looking to transition to the NFLrdquo

The GST footballrsquos patented sewn-on composite stripe boasts 82 percent more grip than traditional laces while its ACL system makes the ballrsquos laces 174 more gripable than traditional laces or the latigo lace system used in NFL game footballs

Wilsonrsquos Standard GST Football will retail at $70 while the Prestige GST will sell for $130

Both are designed to protect the ribs legs and hips of NFL athletes providing the combination of lightweight performance and maximum protection All EvoShield football protective apparel will be available at big box and specialty sporting goods retailers and various online retailers

In the Balls Category ever-improving materials will be found in foot-balls that will be available from several brands

Spalding will bring the TF-SB1 Football to market With a retail price of $100 the TF-SB1 incorporates exclusive Spiral Balance Technol-ogy which leads to tighter and more accurate passes This ball utilizes a lighter color than most traditional footballs for improved visibility while its Horween ldquoSrdquo tack leather cover creates an improved grip

Spalding TF-SB1 Football

Wilson Prestige GST

ACHIEvE YOUR GOALS

As the broadest deepest and most timely data available for the US Sports and Outdoor Active Lifestyle Market SportScanInfo is the weekly retail point-of-sale data reporting solution To learn more about how we can help your business call 7049873450 or email sportscansportsonesourcecom

Breadth of data depth of data timeliness of data

SportScanInfocomA Service of The SportsOneSource Group

18 SGBWeeklycom | OCTOBER 28 2013

HOOPING IT UP 2014 bASkETbALL EqUIPMENTWhen it comes to protective equipment basketball players playing on the hardwood are the polar opposite of football players on the gridiron Whereas football players are armed to the teeth with protective gear basketball play-ers wear a minimal amount of gear less over and under their uniforms

Chris Barry a sales associate at The Sports Authority in Nottingham MD interacts with athletes on the sales floor year-round and shared his obser-vations ldquoThe primary basketball equipment that people come in for aside from shoes are knee braces and ballsrdquo said Barry ldquoWe do have some sleeves most of the sleeves that we have are from McDavid and they have padding on the elbows Those are actually huge sellersrdquo

The sleeve category has taken off in recent years for basketball players rep-resenting a trend started by NBA players ldquoI think they sell well because most of the kids playing basketball are going for what looks goodrdquo stated Barry ldquoTheyrsquore not going for protection with sleeves to be honest They want what looks good and what is in What really helps sleeves especially those from McDavid is that they give players support in their arms and they help blood flow especially with compression And if they do fall on the court the pad-ding helps prevent bruises and the player wonrsquot be hurt as badlyrdquo

McDavidrsquos newest sleeve for 2014 is the 6500 Hex Shooter Arm Sleeve Set to retail at $20 and available in four colors the Hex Shooter utilizes 9mm Hex Technology posi-tioned at the elbow and arm compression that maintains muscle warmth and prevents abra-sions and scratches The machine washable and dryable sleeve includes hDc Moisture Management Technology to keep basketball players cool and dry

Shock Doctorrsquos leading sleeve will be the Velocity Shockskin Basketball Arm Sleeve Retailing at $30 the Velocity Shockskin sleeve is lightweight and breathable Technological

features include Pure-Vent direct ventilation that amplifies airflow throughout padded areas in ad-dition to variable stretch materials that allow for unrestricted arm and elbow movement

ldquoHonestly I think that kids seeing NBA players wearing sleeves is the biggest reason for sleeves sell-ing wellrdquo continued Barry ldquoThe bottom line is that they look good Players might say that sleeves help them out shooting the ball and compression sleeves do help with blood flow but college and NBA play-ers who wear sleeves today influence a majority of kids Theyrsquore trying to look goodrdquo

Mouthguards are a popular protective accessory with basketball players who are always cognizant of protecting themselves against inadvertent flail-ing elbows ldquoShock Doctor with the Nano Double Mouthguard usually sells well for us and we expect them to lead the way in 2014rdquo observed Barry

Shock Doctorrsquos basketball mouthguards for 2014 are highlighted by the Basketball STC Mouthguard in addition to the Nano Double Mouthguard called out by The Sports Authorityrsquos Barry The Basketball STC retails for $20 and is fully equipped with a gel-fit liner for a snug comfortable mold to an athletersquos teeth The Nano Double priced at $25 is a dual-arch low profile mouthguard designed to amplify upper and lower jaw protection It is also equipped with Shock Doctorrsquos Tri-Bite and MORA technology for a com-fortable correctly positioned bite

McDavid 6500 Hex Shooter Arm Sleeve

Shock Doctor Velocity Shockskin Basketball Arm Sleeve

OCTOBER 28 2013 | SGBWeeklycom 19

Pro-Tec will be helping basketball play-ers protect their legs and feet with two new products among several other protective items offered by the Redmond WA-based sports medicine manufacturer Pro-Tecrsquos Gel Force Knee Support is a great sports

medicine piece for basketball players ndash as well as athletes in any

other sport - recovering from knee injuries or looking for extra support and protec-tion The Gel Force Knee Support retails for $30 Medical applications for the support include Patello-Femoral pain syndrome Patellar tracking chondromalacia and mi-nor meniscus and ligament tears The com-panyrsquos Gel Force Ankle Support is essential for players suffering from ankle sprains basketballrsquos most widespread injury ldquoThe Gel Force Ankle Support is made with breathable material fits like a sock and provides compression and medial and lat-eral supportrdquo said Jennie Habersetzer mar-keting and sales at Pro-Tec Athletics ldquoItrsquos common for basketball players to wear and it fits nicely in a basketball shoerdquo Pro-Tec items can be found at specialty running and

sporting goods storesCramer Productsrsquo Per-

formance Shorts are ideal for basketball players to wear under their uni-form or practice shorts to improve their game Retailing at $60 the shorts consist of high stretch panels that pro-vide compression and support to core muscle groups during intense

activity In addition abdominal support panels also provide compression to core muscle groups while the seamless side panel construction offers comfort

When it comes to basketballs a few nota-ble models are ex-pected to be hot for 2014 ldquoThere are a couple basketballs that we expect to sell well in 2014rdquo said Barry ldquoThe Spalding TF1000 Classic Adult Bas-ketball comes to mind first Irsquove probably had three or four high school coaches come in and buy six or seven balls It has a mi-crofiber composite so the leatherrsquos going to be better the ball is longer lasting and the bladder is better because it holds more air The bounce is supposed to be great with that particular ballrdquo

Aside from Spalding Wilson Adidas and Nike Barry singled out Under Armour as a brand rapidly gaining market share and popularity in the basketball category ldquoUnder Armour is going to be one of the biggest companies soon especially in basketball and football Everything that theyrsquore doing now is tremendousrdquo he explained ldquoNikersquos going to outpace Under Armour in shoes but when it comes to apparel balls and some equipment Under Armour is going to be up thererdquo The Under Armour 495 Indoor Outdoor Basketball which retails for $30 and can be found at all major big box retailers is expected to be a big seller in 2014 Barry added that Under Armourrsquos rapid rise can be attributed to effective marketing persistent brand-building and desirable products that resonate with consumers

According to Barry price points for basketballs have stayed fairly consistent in the mid- and mid-to-upper range over the past few years ldquoThe Spalding TF1000 is going to be about $70 But then you also the Spalding NeverFlat Ball which is also a great ball and stays inflated about 10 times longer than any other ball retailing for $55rdquo he said ldquoI would say any ball from around $40 to about $80 would be considered the mid-to-upper end price

point range Thatrsquos compared to the official NBA leather basketball which sells for $150 That ball would be the high endrdquo

In the field equipment category players can turn to training hoops to improve their shooting Goalrilla a leader in sports training equipment will have the CV 60 Basketball System available at Dickrsquos Sporting Goods and specialty retailers nationwide With a retail price of about $1400 the CV 60 is capable of handling over 1000 pounds of vertical torque to the rim It is constructed with a one-piece steel pole for strength as well as an all-steel precise height adjustment from 7 frac12 feet to 10 feet

Shock Doctor Basketball STC Mouthguard

Pro-Tec Gel Force Knee Support

Pro-Tec Gel Force

Ankle Support

Cramer Productsrsquo Performance Shorts

Spalding TF1000 Classic Adult Basketball

Under Armour 495 Indoor Outdoor Basketball

Spalding NeverFlat Ball

Goalrilla CV 60 Basketball System

Shock Doctor Nano Double Mouthguard

20 SGBWeeklycom | OCTOBER 28 2013

JUST FOR kICkS 2013 SOCCER EqUIPMENTSoccer players will also benefit from in-creasingly advanced equipment whether in the form of shin guards balls soccer goals or protective accessories

Unlike hardgoods in other sports shin guards remain a more functional necessity that depends less on technological features than other higher-priced protective pieces ldquoDepending on the playerrsquos age and what level theyrsquore playing in shin guards can help tremendouslyrdquo shared The Sports Author-ityrsquos Barry ldquoIf yoursquore from age 15 to about 20 playing club ball or high school yoursquore not going to need anything too protective unless you injured your ankle or you really want to protect yourself Most of the time soccer players just put on something simple that covers a little of the shin and they run Kids in Europe use cardboard and put that on their shins and go runningrdquo

Barry observed that one shin guard in particular that a lot of people have been buying for kids ages 10 and below is the Nike Youth Charge Shin Guards which retails for about $15 ldquoMost people are loyal to brands whether they like Nike or they like Adidasrdquo he stated ldquoBut if somebody appreciates the sport as much as the avid players do they will go for whatrsquos best for them Irsquom a serious player and I used to love Adidas shoes But since Irsquove gotten older Irsquove switched over to Nike and I also switched to Umbro cleats when I was 14 Every brand fits a little differently Nike cleats and shin guards fit

more narrowly on the foot and leg where compared to Adidas which have a more natural fit Adidas shin guards will provide more coverage than Nike shin guards and they will cover a majority of the leg instead of just the shinrdquo

Oftentimes shin guard purchases are made with affordability in mind especially for younger players Itrsquos not until players get older and more serious that shin guard purchases and preferences may get more specialized but even then most soccer players see shin guards as a basic necessity and not an item that they expect perfor-mance or technologically advanced protec-tion from ldquoIrsquom also a coach and with most of the kids that I know their parents will buy them the cheapest shin guards and the cheapest cleats and they just go out and playrdquo said Barry ldquoEven players who play club and travel soccer theyrsquore usually going for something that covers most of the shin that they can fit easily under their socks and get cleared by the referees so that they can playrdquo

The mens Adidas Nitrocharge Pro Shin Guards with a retail price of $20 should be a big seller for next year Designed with a light and flex-ible shield these shin guards feature an easy slip-in construction and com-pression fabric that helps support blood flow A compression sleeve supports blood flow back to the body center while soft synthetic lining makes these guards comfortable

Wilsonrsquos NCAA Forte Shin Guard retail-ing for $25 will be a key new shin guard for 2014 This NCAA-branded guard has a comfort fit Lycra sleeve with power band

enhancements for added compression and muscle cir-culation with a removable inner shell NOCSAE ap-proved the NCAA Forte is available in 3 sizes dictated by player height

Franklin Sports will offer a high performing affordable shin guard with its MLS Premier Shin Guards Priced at $20 the MLS Premiers feature an air tube enhanced shell that increases abrasion resis-tance and impact resistance Its adjustable straps conform to leg size while poly back-ing enhances comfort and feel and a detach-able ankle pad with comfort stirrup ensures a proper and customized fit

Storelli Sports is an emerging manufac-turer that will be offering premium soccer equipment in 2014 Based in Brooklyn NY Storelli Sports is the first and only

brand dedicated to soccer protective-wear Storellirsquos sig-nature item is the ExoShield Head-guard a potentially g r o u n d b r e a k i n g

guard that helps protect against impacts to the head Set to retail at online specialty re-tailers for about $60 the ExoShield is the most protective soccer headguard on the market worn by world-class professional players in English Premier League and Champions League It has outperformed tra-ditional headguards in scientific protection testing and reduces the effect of G-forces by over 50 percent with a cool design that avoids the traditional ldquohelmetrdquo look The ExoShield incorporates the same lightweight

Adidas Nitrocharge Pro Shin Guards

Wilsonrsquos NCAA Forte Shin Guard

Storelli Sports ExoShield Headguard

OCTOBER 28 2013 | SGBWeeklycom 21

open-cell viscoelastic foam used in combat-grade military helmet liners and is constructed specifically for soccer with best-in-class materials to provide superior impact absorption temperature control breathability and comfort

Storelli will also have its BodyShield Leg Guards as a feature item for next year With a $40 price tag the BodyShield Leg Guards fea-ture high-performance Poron XRD polyurethane foam for maxi-mum protection from impact and abrasion It also includes ad-

vanced anti-microbial treatment which reduces the risk of infections These guards are also flexible and comfort-able as its unique padding design and placement enhances mobility without compromising protection

Zamst will be helping soccer players reinforce protect and recover better than ever with their support technology One of Zamstrsquos key items in soccer is the TS-1 Compression Thigh Support which will retail at $50 The TS-1 provides com-pressive muscular support for the thigh muscles ndash the quadriceps adductors and hamstrings Itrsquos i-Fit technology allows for easy application and adjustable two-way compression for enhanced comfort and concentrated muscle support and the supportrsquos anatomical design ensures a customized fit superior support and excellent heat retention

Pro-Tec will offer several premium sports medicine items for soccer play-ers dealing with injuries and pain Pro-

Tecrsquos Ankle Wrap about $19 has a form-fitting neoprene sleeve for compression making it an excellent treatment for ankle sprains White straps can be wrapped around as tightly as necessary for ad-ditional support The Knee Pro-Tec Patellar Tendon Strap which can be used for any sport and is priced at $17 is especially useful for soccer players It provides targeted compression to the base of the patellar tendon to stabilize the knee so the joint can track correctly The strap is most often used for pain centrally located around the patella or kneecap an especially for patellar tendonitis and Osgood-Schlatters disease

For field equipment Goalrilla will have goals and training systems to help soccer players hone their shooting

skills Brand new is the Goalrilla Gamemaker Soccer Goal line an innovative line of air-pressurized durable and transportable soccer goals The Gamemaker gives soccer players the ability to pump up a sturdy goal which reaches its full size in 90 seconds and replicates the authentic play of a traditional steel

goal Depending on the goal size the retail price ranges from $180 to $700 Goalrillarsquos Striker Trainer $350 is a double-sided soccer

goal for strengthening essential soccer skills as well as shooting and scoring potential for players of all ages Both the Gamemaker and Striker Trainer will be available at soccer specialty retailers on-line at Goalrillacom and at other sporting goods stores

Several cool soccer balls will be available for 2014 ldquoI personally like the Wembley Ball from Adidasrdquo shared Barry ldquoNike will have the In-cyte which includes the La Liga and Series A versions and those will be some of the biggest sellers because kids love playing with the balls used by the prosrdquo

The NCAA Forte FYbrid Premium Match Ball from Wilson is another key soccer ball for 2014 Retailing at $120 the NCAA Forte FYbrid is the official ball of the NCAA Soccer Championships Both NCAA and FIFA approved and available in four colors it boasts Fused Panel Technology which minimizes water and moisture intake making it both highperforming and durable in all kinds of game conditions

Adidas will be rolling out the Finale Lisbon OMB Ball at retail for $150 Rigorously tested to receive the highest FIFA rating the Finale Lisbon OMB is the official match ball for the UEFA 2014 Champions League tournament Technology is a point of emphasis with this ball as it is thermally bonded with a seamless surface for superior touch and low water uptake It also has a butyl bladder for best air retention

Once again the trend of young players drawing inspiration from their favorite professional play-ers has led to big demand for pro-style equipment ldquoKids want to look like theyrsquore playing with a professional ballrdquo said The Sports Authorityrsquos Barry

Storelli Sports BodyShield Leg Guards

Pro-Tec Patellar Tendon Strap

Pro-Tec Ankle Wrap Wilson NCAA Forte FYbrid Premium

Match Ball

Adidas Finale Lisbon OMB Ball

Goalrilla Gamemaker Soccer Goal

Goalrilla Striker Trainer

Zamst TS-1 Compression Thigh Support

22 SGBWeeklycom | OCTOBER 7 2013

CALENDARFor full year calendar go to sportsonesourcecomevents

TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

oCtober

29-31 Sport Source Asia Hong Kong

29-1 NASGW Expo Grapevine Tx

noVember

1-3 NBS Fall Athletic Market Austin Tx

5-7 TAG FallWinter Show St louis MO

15-17 ADA Fall Show San Antonio Tx

24-26 Sports Inc Athletic Show las Vegas NV

deCember

2-4 EORA SE Winter Market Asheville NC

3-4 WWSRA NW Early Preview Seattle WA

3-5 MRA December Market lansing MI

4-6 FFANy New york Ny

10-11 EORA FlA Winter Market Punta Gorda Fl

10-11 WWSRA NorCal Early Preview TBA

11-12 Atlanta Shoe Market Atlanta GA

JAnUArY

6-8 ATA Show Nashville TN

7-9 MWSRA january Show Madison WI

7-9 WWSRA Rocky Mtn Preview Denver CO

7-9 WWSRA Northwest Preview Portland OR

9-11 Surf Expo Orlando Fl13-14 WWSRA Intermountain Preview Salt lake City UT

Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg

National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg

Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom

Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg

Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg

Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg

Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom

Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom

Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com

Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom

13-15 WWSRA NorCal Early Preview Reno NV

14-17 SHOT Show las Vegas NV

15-18 NBS Winter-Specialty Market Fort Worth Tx

16-18 Sports licensing amp Tailgate Show las Vegas NV

17-19 Imprinted Sportswear Show (ISS) long Beach CA

21 ORWM Demo Day TBA

22-25 Outdoor Retailer Winter Market Salt lake City UT

30-2 SIA Snow Show Denver CO

FebrUArY

3-4 SIA On-Snow Demo Copper Mountain CO

3-4 SIA Nordic Demo Copper Mountain CO

5-7 FFANy New york Ny

5-8 Sports Inc Outdoor Show Phoenix AZ

6-10 NBS Semi-Annual Market Fort Worth Tx

9-11 EORA SE February Show Greenville SC

10-13 Worldwide Spring Show Reno NV

11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN

mArCH

14-16 Imprinted Sportswear Show (ISS) Atlantic City Nj

AprIL

4-6 Imprinted Sportswear Show (ISS) Orlando Fl

22 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 23

MARK YOURCALENDARS

Summer Market AUGUST 6-9 2014

Open Air Demo AUGUST 5 2014

Winter Market JANUARY 22-25 2014

All Mountain Demo JANUARY 21 2014

Page 2: ISSUE 1343 OCTOBER 28, 2013 The Weekly Digital ...d4ex6pvli7xof.cloudfront.net/sgbweekly/2013/SGB_13Q4/...Skechers USA, Inc. reported earnings jumped 143.6 percent in its third quarter

1866YAKTRAX | WWWYAKTRAXCOM

copy20

13 Im

plus

Cor

pora

tion

Yak

traxreg

is a

regi

ster

ed tr

adem

ark

of Im

plus

Cor

pora

tion

91

3

RUN WITH CONFIDENCE THIS WINTER

OCTOBER 28 2013 | SGBWeeklycom 3

Photo courtesy Goalrilla

Copyright 2013 SportsOneSource LLC All rights reserved The opinions expressed by writers and contributors to SGB WEEKLY are not necessarily those of the editors or publishers SGB WEEKLY is not responsible for unsolicited manuscripts photographs or artwork Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher SGB WEEKLY is published weekly by SportsOneSource LLC 2151 Hawkins Street Suite 200 Charlotte NC 28203 7049873450 Send address changes to SGB WEEKLY 2151 Hawkins Street Suite 200 Charlotte NC 28203 7049873450

Senior Business Editor

Thomas J Ryan

tryansportsonesourcecom

Contributing Editors

Aaron H Bible Fernando J Delgado Bill Kendy

Charlie Lunan Matt Powell

Editorial amp Creative Director

Teresa Hartford

teresasportsonesourcecom

Senior Graphic Designer

Camila Amortegui

camilasportsonesourcecom

Advertising Sales

Account Managers

Buz Keenan

buzsportsonesourcecom

2018875112

Katie ODonohue

katieosportsonesourcecom

8282443043

Circulation amp Subscriptions

subssportsonesourcecom

Group PublisherEditor In Chief

James Hartford

jamessportsonesourcecom

3039977302

2151 Hawkins St bull Suite 200 bull Charlotte bull NC bull 28203t 7049873450 bull f 7049873455

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Print Magazine SGB SGB PerformanceDigital Magazines SGB Weekly TEAM Business Digital

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SOS Research

OCTOBER 28 2013ISSUE 1343

The Weekly Digital Magazine for the Sporting Goods Industry

12

COVER Photo courtesy McDavid

MAKING NEWS4 Under Armour

Promotes Fulks and Stafford Announces Addition of McCabe and LaRose

6 By The Numbers6 Hibbett Sports

Sets Transition Plan for Mickey Newsome8 Store Openings

8 Adidas Creates New US Model Becker Exists Reebok

22 Industry Calendar

GIvING BAcK10 Zeal Optics

Partners with American Forests for Project 5480

FEAturE12 Equipped For Success

Football Basketball and Soccer players will have no trouble finding the most advanced

equipment at retail next year

4 SGBWeeklycom | OCTOBER 28 2013

strategic direction and operation of the brands factory stores across the US and Europe In her new role McCabe will be responsible for Under Armours brand house and factory house stores across the US and for the companys global retail strategy

LaRose joins Under Armour from Express where he served as SVP of e-commerce Prior to Express LaRose was the VP of multi-channel and international online with Sears As senior VP global

PEOPLE MAKING NEWS I UNDER ARMOUR

Under Armour said Kip Fulks has added president of product to his current responsibilities as chief operating officer while Henry Stafford is now serving as president of North America Under Armour also announced the addition of Susie McCabe as SVP global retail and Jason LaRose as SVP global e-commerce

As Planks first partner Fulks was instrumental in building Under Armours operations function Throughout the years Fulks expanded his role to include innovation and product Under his

leadership Under Armour has introduced cutting-edge products including Armour39 SpeedForm and ColdGear Infrared As COO and president of product he will drive the integration of product development design technology and supply chain while building on the brands dedication to best-in-class service

During his tenure at Un-der Armour Stafford has played a vital role in driv-

ing and implementing the launch of break-through innovations including Charged Cotton Charged Cotton Storm UA Coldblack and Armour Bra As president of North America Stafford will build a merchandising team and capability for Under Armour North America in addition to his executive responsibility across e-commerce retail wholesale and retail marketing

I am extremely proud to elevate two outstanding established leaders within our organization while also adding great new tal-ent to our executive team said Kevin Plank CEO and Founder Under Armour Henry Stafford has played an instrumental role in launching our industrys most innovative apparel platforms and Kip has provided superior leadership in product development and operations since the brands inception and continues to drive game changing technology

McCabe spent over 16 years with Ralph Lauren Corporation including president factory store concepts where she led the

Under ArmoUr Promotes Fulks AND stAFForD ANNouNCes ADDItIoN oF mcCAbe

AND larose

e-commerce at Under Armour LaRose will oversee the global stan-dard for all online consumer experiences and will be responsible for driving web business and strategies to further connect with the brands core consumer

Susie McCabe SVP global retail Under Armour

Jason LaRose SVP global e-commerce Under Armour

Henry Stafford president North America Under Armour

Kip Fulks COO and president of product Under

Armour

BY THE NUMBERS

NEWS

+7Amer Sports grew sales 7 percent in local currency terms and held margins in the quarter ended September 30 despite a shift in peak Winter Sport deliveries into the fourth quarter that caused it to burn through more cash The company said its on track to meet its revenue and income targets for the year despite tough trading conditions

+2976Under Armour Inc reported earnings rose 269 percent in its third quarter ended September 30 to $728 million or 68 cents a share exceeding Wall Streets consensus estimate of 66 cents Revenues jumped 257 percent to $7231 million led by strong double-digit growth across categories The company again raised its outlook for the year

+39Cabelas Inc reported comparable store sales increased 39 percent Net income in the third quarter increased 166 percent to $499 million or 70 cents a share compared to $428 million or 60 cents in the year ago quarter Total revenue increased 148 percent to $8508 million

+1436Skechers USA Inc reported earnings jumped 1436 percent in its third quarter ended September 30 to $268 million or 53 cents a share compared to net earnings of $110 million or 22 cents a year ago Revenues climbed 201 percent to $5158 million compared to $4294 million for the third quarter of 2012

+50VF Corps revenues rose 5 percent in its third quarter ended September 28 to $33 billion led by Outdoor amp Action Sports Jeanswear and its International and Direct-to-Consumer businesses Global sales rose 16 percent at Vans 3 percent at The North Face and 2 percent at Timberland Net income on an adjusted basis grew 11 percent

6 SGBWeeklycom | OCTOBER 28 2013

HIbbett SportS SeTS TRANSITION PlAN FOR

MICkey NeWSOMe

Hibbett Sports Inc announced that effective February 2 2014 Mickey Newsome would transition from his current position as executive chairman and employee of the company to non-executive chairman Jeff Rosenthal president and CEO was also appointed to its board of directors effective immediately increasing the boardrsquos size to 10 members

Joining as an outside salesman in 1964 when Hibbett had two stores Newsome 74 has since held numerous positions at Hibbett including retail clerk outside salesman to schools store manager district manager regional manager and president He served as president from 1981 through August 2004 and was named CEO in September 1999 and chairman in March 2004 He stepped down as CEO in March 2010 Hibbett Sports now has 894 stores

ldquoIt has been my lifersquos work and privilege to lead Hibbett Sports for the past 48 years as well as to bring many of the worldrsquos leading brands to the communities we serverdquo said Newsome ldquoThe end of this fiscal year is an ap-propriate time for me to transition from my day-to-day executive duties to my responsibilities as non-executive chairman Irsquom confident that the team under Jeff rsquos leadership will continue to deliver the growth customer service associate development and strong shareholder returns that we have all come to expect from Hibbett Irsquom pleased that Jeff rsquos many contributions have been recognized with his appointment to the Boardrdquo

Al Yother lead director of Hibbett Sports added ldquoOn behalf of a grateful Board and over 7500 associates Irsquod like to thank Mickey for his leadership commitment and vision As part of the companyrsquos ongoing succession plan-ning he has assembled what we believe is the best and most talented team in the sporting goods industry From 13 stores in 1980 to over 890 today he has led Hibbett Sports through a tremendous period of growth and excep-tional standing within the vendor landlord and investment communities We are confident in the companyrsquos continued success under Jeff rsquos leadership and I look forward to working with both of them on the board of directorsrdquo

Mickey Newsome set to transition from his role as Executive Chairman to Non-Executive Chairman Hibbett Sports on February 2 2014

AdIdAS CREATES NEW US MODEl

BECKER ExITS REEBOK

To maximize the potential of both Adidas and Reebok the Adidas Group is uniting both brands under one management team in North America to jointly operate them with immediate effect Patrik Nilsson currently president of Adidas North America has been appointed president Adidas Group North America and will lead the newly united organization

Uli Becker currently president of Reebok North America has decided to leave to pursue new career and business opportunities Reebok will continue to be based in Canton and the Adidas brand in Portland

ldquoOur goal is to strengthen our business to invest in our brands and to enable faster growth for both brands by winning our key consumers ndash the High School Kid for Adidas the Fit Gen-eration for Reebok and avid sports fans through our Sports Licensed Division said Herbert Hainer CEO of the Adidas Group of the changes in North America With this new organiza-tional structure we ensure that both the Adidas and Reebok brands remain separate and dis-tinctive while leveraging the Groupsrsquo strengths This new set up will make our Group stronger and grow our business faster in the USrdquo

Adidas said Nilsson who will also assume global responsibility for Reebok-CCM Hockey has a proven track record of success in the US spearheading double-digit growth for the Adi-das North America business Nilsson was named president of Adidas North America in Janu-ary 2007 and first started with Adidas in 1991 as head of sales and marketing at Adidas Sweden

Becker had been with Adidas Group in different capacities for 23 years ldquoWe would like to thank Uli for his leadership expertise and the many contributions he has

made to the success of the Adidas Group over the last 23 years in his various roles at Adidas and Reebok in marketing and sales We wish him all the best for his future endeavorsrdquo com-mented Hainer

To ensure the brands remain focused on their respective objectives Portland will remain the home of the Adidas brand in the US and the Reebok brand will continue to be based in Canton There are no changes to the Adidas Group locations in Indianapolis and Spartanburg

Photo courtesy Adidas

STORE OPENINGS

NEWS

Cabelarsquos announced plans to open a store in Nanaimo British Columbia Canada in Spring 2014 as well as stores in Garner NC and Sun Prairie WI in Spring 2015

bass pro Shops will locate its fourth Canadian store in Moncton New Brunswick Canada Bass Pro also announced plans for a new store in the greater Cincinnati area

the Sports Authority opened its first store in Ponce Puerto Rico

Under Armour opened an Experience store at the jing An Kerry Centre in Shanghai China and also revealed plans to open the Brand House in Mclean Virginiarsquos Tysons Corner Center

Field amp Stream the new hunt amp fish concept from Dickrsquos Sporting Goods plans to open a store in Big Flats Ny a small town west of Elmira The location will represent the chainrsquos third store in the US

burton Snowboards announced the opening of two new East Coast partner stores The first is in the DC metro area and the second is a pop-up Burton partner store in northern New jersey Both new stores were opened in partnership with local retailers

8 SGBWeeklycom | OCTOBER 28 2013

Photo courtesy Reebok

Contact jeremy Freed at 3039977302 or email SportsjobssportsonesourcecomFREE ACCESS TO THE lATEST jOB lISTINGS

REACHING THE MOST CONNECTED BEST INFORMED AND HIGHEST CAlIBER PROFESSIONAlS IN THE ACTIVE

lIFESTylE MARKET

THE INTERSECTION OF CAREER AND LIFESTYLE

Photo courtesy Reebok

10 SGBWeeklycom | OCTOBER 28 2013

ZEAL Optics is planting a forest The company has partnered with historic non-profit conservationist group American Forests to plant 5480 trees ndash a number derived from the elevation of ZEALrsquos headquarters in Boulder CO -- across the US this year With the newly founded corporate partnership being called Project 5480 ZEAL will promote the reforestation of outdoor areas as a part of their ldquoGroundedrdquo initiative

ldquoProject 5480 is a by-product of the ZEAL Grounded initiatives We want to raise awareness of the beetlekill issue that is destroying our forest and backyard in Colorado We will plant 5480 trees annually as our commitment to reforestation and taking small but deep-rooted steps toward doing our partrdquo said John Sanchez President of ZEAL ldquoWersquore very proud of our standard of practice and the entire strategy is to build innovation at the raw material level upwards The commit-ment to sustainability and fair practices is built into the roots of ZEAL in an initiative we call Grounded We believe in doing our part so that the images of the forests we put in our ads catalogs and marketing materials are around for generations to come Someday I want to walk our customers friends and my family through these forests that we helped to growrdquo

Founded in 1875 American Forests is the countryrsquos oldest national nonprofit conservation organization in the US In the last two decades they have planted more than 44 million trees The group has served as a catalyst for many of the most important milestones in the conser-vation movement including the founding of the US Forest Service the national forest and national park systems and literally thousands of forest ecosystem restoration projects and public education efforts ldquoOur ZEAL consumers employees retail partners athletes and sales reps will all be a physical part of the reforestation effort because we want to be a hands on partnerrdquo said Sanchez

ldquoTheir efforts to build awareness among customers of the need to protect our nationsrsquo forests and to help restore forests through tree

planting are a critically important contribution to achieving an eco-logically sustainable futurerdquo said Lea Sloan VP of communications American Forests ldquoTogether we can ensure that future generations have healthy beautiful forests to enjoyrdquo

ZEAL Optics has the only known sunglass line with all frames built from plant-based materials Z-Resin is a plant-based resin made from castor bean oil instead of crude oil creating a more eco-friendly prod-uct without sacrificing quality or performance ZEAL also recently introduced the first plant-based lens e-llume as an addition to their eco-construction and initiatives

As a part of the companyrsquos global Grounded initiative Z-resin is just one step ZEAL took toward sustainability According to the company every effort has been made to reduce waste in production and every-day operations and to encourage consumers to do the same Incentiv-izing customers to replace broken parts instead of throwing the entire pair away through low-cost repair and replacement parts ZEAL mod-erates waste and encourages material conservation They also produce as much of their printed materials as possible on Forest Stewardship Council certified paper At their headquarters in Boulder employees bike to work and are proud to have an office constructed utilizing bee-tle kill wood sourcing resources from the surrounding community The boutique brand is also known in the goggle market for the HD Camera Goggle and the original GPS goggle

ldquoWhat we want is to build sunglasses and ski goggles that enhance outdoor experiencesrdquo concluded Sanchez ldquoThat cant happen if we dont do our part to rebuild the playing field where these experiences take place I use a tree as an illustration for our brand As we grow new branches form and our size above ground represents the company mar-ket growth but what people cant see is that our roots are growing at the same length Our social and ecological responsibilities initiatives will keep us deep rooted humble and lsquogroundedrsquo This is what will make us strong and keep us in the market as a very unique brand of opticsrdquo

GIV ING BACK

ZeAL optICS PARTNERS WITH AMERICAN FORESTS FOR PROjECT 5480

John Sanchez President of ZEAL

Photo courtesy Zeal Optics

OCTOBER 28 2013 | SGBWeeklycom 11

PULSE OF THE OUTDOOR CONSUMER STUDY

2013

A Market Insight Study from The SportsOneSource Group

For more information or to reserve your copy of the Pulse Of The Outdoor Consumer study contact Neil Schwartz 5616923722 or email SOSResearchSportsOneSourcecom

SOS Research takes an in-depth look at the key shopping behaviors influences and motivators for Americarsquos active outdoor consumer

12 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 13

HEAD START 2014 FOOTbALL EqUIPMENTThe protective category in football has seen a noticeable shift upwards in average selling prices over the past decade as awareness regarding concussions and serious head inju-ries has become an emphasis in the sport Despite shrink-ing athletic budgets and a sluggish economy tightening spending of disposable income for families business is still strong for sporting goods in general and football protec-tive equipment specifically Quite simply players and their parents are spending more to get the best protection to safeguard against serious injuries This means big business and enticing profit margins for retailers and team dealers It also provides an opportunity for sellers to provide quality customer service that makes a difference in the safety and health of the football players coming to them for help pick-ing out equipment

ldquoOne of the key trends wersquove seen from a retail stand-point is that consumers ndash whether itrsquos parents or players ndash are doing their research and are willing to spend more on protective equipmentrdquo stated Michael Oller VP consumer products at Riddell Inc ldquoTheyrsquore asking questions theyrsquore more educated they want to know what features are out there that they could incorporate or purchase within their helmet So thatrsquos a good thing for us as a manufacturer An educated consumer is really what wersquore looking for as we move forward We want to connect that consumer with our innovations as we come out with helmets We saw that this year more than in years pastrdquo

Helmets and shoulder pads are the two most vital equip-ment pieces for football players and they also represent the highest price tags and margins for sellers The balance between finding the right amount of protection with the best fit performance and level of comfort is the challenge that all equipment manufacturers strive to find with their products Next year will be another step forward as leading brands including Riddell Schutt and Xenith offer the safest and best-performing helmets shoulder pads and protec-tive accessories to date

ldquoAs far as what players are looking for theyrsquore more in tune with protectionrdquo said Moller ldquoThey want those fea-tures from a protective standpoint but they also want comfort and fit With rule changes in football they want to make sure that their helmets are staying on and they want

to feel comfortable in those helmets We [at Riddell] are fortunate enough to have products that appeal to those players and wersquove seen the success around thatrdquo

According to Moller Riddellrsquos two most successful helmets are the Riddell 360 and the Riddell Speed ldquoBoth hel-mets are the highest level of protection that we offerrdquo he stated ldquoThe player is getting a great protective helmet In

Football Basketball and Soccer players will have the most advanced equipment at their disposal in 2014 SGB previews key protective gear field equipment balls and accessories that will be available at retail next year

EqUIPPED FOR

SUCCESSBy Fernando j Delgado

According to Moller Riddell will have five different youth hel-met models for 2014 ranging in price from $100 up to $300 at retail with each model designed specifically for different levels of play ldquoWhether the player is a young beginner or an experi-

addition both of those helmets have overliners which consist of a material that lines the liners of the helmet for comfort and fit The 360 also has an additional inflation point at the back that locks in the playerrsquos head a little better with the enhanced occipital lock which is that little knob on the back of the playerrsquos head It really cra-dles the back of the head and stabilizes the helmet keeping the helmet secure so it can do its jobrdquo The improved fit of the 360 is especially important for youth league and high school players as rule changes require players to be removed from play if their helmet falls off or becomes dislodged The 360 helps playersrsquo stay on the field as its fit and stability ensures that their hel-mets donrsquot fall off during play

enced junior high player we have a lot of different models that fit the particular needs of that play-errdquo he shared

At Schutt technology is melded with striking colors and helmet designs Schuttrsquos Vengeance DCT Elite Helmet set to retail at $255 is its newest helmet The DCT which stands for Dual Com-pression Technology combines Schuttrsquos 5th generation of TPU Cushioning The TPU contains durometers that are specifically designed to absorb high- and low-velocity impacts highlight-ing just a few of the many techno-logical features of the helmet

Another new helmet from Schutt is the adult AiR XP Pro one of the lightest helmets on the market and the only traditional standoff helmet left on the market for a retail price of $225 Schutt

Riddell 360

Riddell Speed

14 SGBWeeklycom | OCTOBER 28 2013

by the Custom Power CPK and the Power SPK pads which carry catalog-listing prices of $435 and $299 respec-tively

ldquoOur shoulder pad line continues to grow

and it mirrors what wersquove done with our helmetsrdquo shared Riddellrsquos Moller ldquoWersquore creating products that fit the needs of players Our elite level shoulder pads - branded under lsquoPowerrsquo ndash are the ones you see at the NFL and college levels Wersquove taken some notes and some leads off the Power shoulder pads and brought those features down to the youth and junior varsity levels Things like flat pad construction air management materials and corrugated caps ep-aulets and arches So when you get specific to shoulder pads we have a broad strong line that has pads that are the lsquochildrenrsquo of our Power line of varsity pads That ties back to what the players are looking for ndash theyrsquore looking for protection but theyrsquore also look-ing for performance Years ago Riddell was established as a protec-tive company But over the past several years and now more than ever wersquore leaning towards performance and protection and wersquove adopted the tagline of lsquoProtect and Performrsquo The athlete is looking for both and theyrsquore looking to Riddell for bothrdquo

With their shoulder pads Riddell has emphasized flat pad con-struction that keeps the pads tighter and that also provides players with a better range of motion all without sacrificing protection ldquoOur shoulder pads have been modernized and not only do they look cool but players really enjoy wearing them because it gives them that ability to perform at a very high levelrdquo said Moller

Schuttrsquos shoulder pads for 2014 are highlighted by the AiR Maxx Flex 20 and O2 Pro The AiR Maxx Flexx 20 with a retail price of $300 features Triple Shoulder Protection combining TPU Energy Lock Technology with D3O and a clavicle channel system This

will also feature several youth mod-els including the Recruit Hybrid $90 XP Hybrid $90 Vengeance DCT Hybrid + $115 and Youth AiR XP Pro $190 among others

ldquoEveryone is always looking for lighter and strongerrdquo said Glenn Beckmann director of marketing communications for Schutt Sports

ldquoWersquore always looking into new poly-mers and new materials that we can make helmets and faceguards from We just introduced a newly engi-neered polymer padding for some of our youth helmets called D3O Ev-eryonersquos looking for that balance be-tween lightweight and the best pro-tectionrdquo

Beckmann also shared some interesting observations regarding other notable trends in the protective equipment category ldquoOne of the negative trends that we see are third-party products that are being promoted to be put on or in helmetsrdquo he said ldquoI canrsquot tell you how many times a week I get an email from a company say-ing lsquoWe have the solution to the concussion problem Put pad-ding on the outside of the helmetrsquo Itrsquos been tried in the past and itrsquos failed Therersquos been no scientific research or scientifically valid data that says that those items actually enhance the performance of the helmet With the potential risks involved with altering our helmetsrsquo configuration we strongly recommend against using it But there are still a lot of companies trying to take advantage of the situation involving head injuries and concussions We donrsquot want to discourage innovation but what we want these third party product developers to do is make sure that they are telling their customers all of the potential consequences Alteration to the configuration of a helmet may void the warranty on the helmet and can void the NOCSAE certification for example That would make the helmet illegal to use in the vast major-ity of organized footballrdquo

Despite some of the drawbacks to companies trying to take shortcuts to solve the concussion issue technology remains a force for progress that is helping football become safer ldquoOne trend thatrsquos auxiliary to equipment is the collection of data surrounding head impactsrdquo commented Beckmann ldquoWhere the impact is occurring how hard the impact is how many impacts is a player at a particular age level experiencing during the course of a game a week of practice or a season I think that is a very beneficial trend because ultimately that data will help everyone involved figure out how to design better helmets and how to approach diagnosing and recognizing head injuries a little bit betterrdquo

Shoulder pads are another essential protective category for foot-ball players that require manufacturers to find the perfect balance between the best protection and the lightest most comfortable per-formance capabilities

Riddellrsquos shoulder pads for 2014 will be available in three distinct levels Varsity JV and Youth Varsity level shoulder pads are led

state-of-the-art pad will be available in four arch styles -Skill QBWR All Purpose and OLDL ndash as well as in several custom colors and configurations The O2 Pro priced at $240 is a new body style and lighter than the AiR Maxx Flex 20 The O2 Pro is the most breath-able shoulder pad in Schuttrsquos line as a result of O2 Windows and a perforated body cushion

Several protective accessories such as padded apparel braces sleeves and mouthguards will highlight 2014 lines from various leading brands including Wilson Under Armour Adidas Schutt and Riddell and from companies more rooted in sports medicine and protective performance gear such as Shock Doctor EvoShield Pro-Tec and Cramer

Schutt Vengeance DCT Elite Helmet

Schutt AiR XP Pro

Riddell CPK

Schutt AiR Maxx Flex 20 Schutt O2 Pro

OCTOBER 28 2013 | SGBWeeklycom 15

Wilsonrsquos new introductions in protective apparel and accessories for 2014 focus heavily on technology Its new line of GST (Game Saving Technology) Football Protective Apparel features patent-pending Double Density compression molded pads that are de-signed for specific areas of the body Wilson designed a hard EVA foam outer layer to disburse hits across the top of the pad with a

softer inner layer of the pad against the body to absorb the impact The line is led by the GST Double Den-sity 5 Pad Football Girdle which will retail for $70

Wilsonrsquos GST line of football gloves feature patent-pending TackTech 3D Palm Technology and one of the most advanced designs in football gloves in more than a decade The GST glove line includes three dif-ferent models de-signed for specific player positions

on the field the GST Trench for OL and DL which will retail for $45 and have 3D grabbers designed to grab and handle a players jersey GST Big Skill for LB TE and DE which will retail $50 and are de-fined by a combo palm for both ball handling and tackling and the GST Skill for WR RB and DB set to retail at $55 and specialized for ball handling

Under Armour will introduce its thinnest and lightest protection system with the Game Day Armour Girdle and Game Day Short Sleeve Baselayer for men with a retail price of $75 Both pieces meet NFHS standards and feature compression in the form of an ultra-tight second-skin fit that keeps football playersrsquo muscles fresh and their recovery time fast

ldquoAccessories are a big part of our retail businessrdquo said Riddellrsquos Moller ldquoChin straps are especially important as they are tied directly with the helmet In 2013 we rolled out a new chin strap called the TCP (True Curve Protection) ldquoItrsquos really a hybrid of a soft cup chin strap and a hard cup chin strap It has the fit of a soft cup with the shell protection of a hard cup This was also in response to the helmet rule changes as players wanted the fit of a soft cup to keep the helmet secure We look at it as an opportunity to create a new chin strap different than anything else on the market If the helmet stays on the head the player stays in the game and the player stays protected The TCP Chin Strap is allowing us to excel in that areardquo

Moller also anticipates strong programs and sell-through of Rid-dellrsquos padded apparel ldquoRiddellrsquos launch of padded apparel really resonated with the consumer Wersquove seen the brand grow from just helmets and shoulder pads and now we have accessories and ap-parel Wersquore expanding our reach at retail and thatrsquos really exciting for us

Shock Doctor meanwhile seeks to remain a leader in sports protection and performance in 2014 by continuing to innovate through technology The company will launch its Ultra Pro Chin Strap in Fall 2014 at a retail price of $25 The Ultra Pro is

Wilson GST Double Density 5 Pad Football Girdle

Wilson GST Trench

Under Armour Game Day Armour Girdle

Under Armour Game Day Short Sleeve Baselayer

16 SGBWeeklycom | OCTOBER 28 2013

as well as x-strap and parallel straps for effective anterior and posterior stability to the ACLPCL The ZK-7rsquos i-Fit technology provides a semi-open design to deliver an individualized fit to help prevent slipping while the flyweight lightweight material fabrication designed with V-Tech flow through ventilation enhances cooling while in motion

Cramer Productrsquos Thunder 7 Girdle is a pre-mium protective apparel piece retailing for around $38 featuring permanent-ly attached hip tail thigh and knee pads The 7-pad integrated girdle also fea-tures hard thigh pads made from Cramerrsquos new Spider Web EVA foam and rein-forced with high impact plastic shells for maximum protection

EvoShieldrsquos 2014 football protective line offers new

items including its Padded Protective Arm Sleeve at $30 retail Made with performance compression fabric for maximum breathability and support the sleeve keeps blood circulating throughout the game and promotes faster muscle recovery The Hybrid Pro Rib Shirt and Hybrid Pro Girdle $90 and $85 respectively are available in adult and youth sizes

designed for comfort and performance is lightweight and extremely durable The strap features Airflow cooling channels that release heat for a comfortable playing experience without sacrificing protection ldquoFootball players on every level and every age rely on chin straps to protect them from impacts from opponents shoulder pads and helmets said Tony Armand Shock Doctorrsquos CEO ldquoWith its Triple Grip No-Slip snaps the Ultra Pro Chin Strap reduces the possibility that a helmet will come off during play after a hard hit so players will perform better feeling confident in their level of helmet protectionrdquo

McDavid will bring sleek new protective apparel to the market next year led by the 7932 Hex Sleeveless Shirt 5-pad and 737 Hex Thudd Short The Hex Sleeveless Shirt 5-pad will retail at $80 Adult$70 Youth

and uses strategically positioned 9mm Hex Technology to protect the critical ar-eas of the shoulders ribs and spine The Hex Thudd Short priced at $65 adult$60 youth also features Hex Technology and is designed to adjust to a football playerrsquos movement for continuous protection at the hips tailbone and thighs

Zamstrsquos main football protect for 2014 is the ZK-7 Knee Support The ZK-7 with a retail price of $80 is the strongest knee sup-port for moderate to severe sprains of the ACL PCL MCL and LCL The itemrsquos Exo-Tech QUAD provides 4-way ligament support with resin stays to support medial and lateral stability

Shock Doctor Ultra Pro Chin Strap

McDavid 737 Hex Thudd Short

Cramer Productrsquos Thunder 7 Girdle

EvoShield Padded Protective Arm Sleeve

EvoShield Hybrid Pro Rib Shirt

EvoShield Hybrid Pro Girdle

McDavid Hex Sleeveless Shirt 5-pad

Zamst ZK-7 Knee Support

OCTOBER 28 2013 | SGBWeeklycom 17

Wilson is excited to offer its GST Football in 2014 which will be available at leading big box retailers team dealers and directly from the manufacturer ldquoAs far as footballs are concerned our highlight item is still the GST (Game Saving Technology) football that is the number one selling leather game footballrdquo said Craig Kopash business director American football Wilson ldquoThe GST offers our exclusive GST leather that uses less tanning to allow more tack to come to the surface and a deeper pebble The GST also offers the patented ACL (Accurate Control Lacing) and patented sewn-on composite stripesrdquo

During 2012 Wilson tested with eight select FBS level colleges a Wilson Prestige Program that allowed the schools to build their ball from the ground up ldquoYou may have seen these footballs used on the field by Notre Dame as they made their National Championship run or by Texas AampM and their quarterbackrsquos award-filled yearrdquo commented Kopash ldquoThis year we expanded the program to 20 schools and for 2014 it will be open to all college programsrdquo He added that those testing colleges were able to select from two different patterns the exclusive Wilson Pro Pattern or the CollegiateHigh School pattern Wilson also opened up the color options on all brand identities on the GST for the first time and allowed schools up to three colors to match the brand logo and valve panels to their school colors Teams can also choose their own logo in foil colors on the third panel

The GST football features sizing that is unique and exclusive to the brand ldquoWilson is the only company that offers two sizes in the GST and Traditional lines that conform to NCAA and NHFS standardsrdquo continued Kopash ldquoWe offer not only the smaller 100310051205 pattern balls that are made to the smallest specs of the NCAA and NHFS rules but Wilson is also the only company that can offer the NFL pattern ball in a stripped NCAAHS ball -1001 and 1004 This is especially important for quarterbacks with larger hands or players looking to transition to the NFLrdquo

The GST footballrsquos patented sewn-on composite stripe boasts 82 percent more grip than traditional laces while its ACL system makes the ballrsquos laces 174 more gripable than traditional laces or the latigo lace system used in NFL game footballs

Wilsonrsquos Standard GST Football will retail at $70 while the Prestige GST will sell for $130

Both are designed to protect the ribs legs and hips of NFL athletes providing the combination of lightweight performance and maximum protection All EvoShield football protective apparel will be available at big box and specialty sporting goods retailers and various online retailers

In the Balls Category ever-improving materials will be found in foot-balls that will be available from several brands

Spalding will bring the TF-SB1 Football to market With a retail price of $100 the TF-SB1 incorporates exclusive Spiral Balance Technol-ogy which leads to tighter and more accurate passes This ball utilizes a lighter color than most traditional footballs for improved visibility while its Horween ldquoSrdquo tack leather cover creates an improved grip

Spalding TF-SB1 Football

Wilson Prestige GST

ACHIEvE YOUR GOALS

As the broadest deepest and most timely data available for the US Sports and Outdoor Active Lifestyle Market SportScanInfo is the weekly retail point-of-sale data reporting solution To learn more about how we can help your business call 7049873450 or email sportscansportsonesourcecom

Breadth of data depth of data timeliness of data

SportScanInfocomA Service of The SportsOneSource Group

18 SGBWeeklycom | OCTOBER 28 2013

HOOPING IT UP 2014 bASkETbALL EqUIPMENTWhen it comes to protective equipment basketball players playing on the hardwood are the polar opposite of football players on the gridiron Whereas football players are armed to the teeth with protective gear basketball play-ers wear a minimal amount of gear less over and under their uniforms

Chris Barry a sales associate at The Sports Authority in Nottingham MD interacts with athletes on the sales floor year-round and shared his obser-vations ldquoThe primary basketball equipment that people come in for aside from shoes are knee braces and ballsrdquo said Barry ldquoWe do have some sleeves most of the sleeves that we have are from McDavid and they have padding on the elbows Those are actually huge sellersrdquo

The sleeve category has taken off in recent years for basketball players rep-resenting a trend started by NBA players ldquoI think they sell well because most of the kids playing basketball are going for what looks goodrdquo stated Barry ldquoTheyrsquore not going for protection with sleeves to be honest They want what looks good and what is in What really helps sleeves especially those from McDavid is that they give players support in their arms and they help blood flow especially with compression And if they do fall on the court the pad-ding helps prevent bruises and the player wonrsquot be hurt as badlyrdquo

McDavidrsquos newest sleeve for 2014 is the 6500 Hex Shooter Arm Sleeve Set to retail at $20 and available in four colors the Hex Shooter utilizes 9mm Hex Technology posi-tioned at the elbow and arm compression that maintains muscle warmth and prevents abra-sions and scratches The machine washable and dryable sleeve includes hDc Moisture Management Technology to keep basketball players cool and dry

Shock Doctorrsquos leading sleeve will be the Velocity Shockskin Basketball Arm Sleeve Retailing at $30 the Velocity Shockskin sleeve is lightweight and breathable Technological

features include Pure-Vent direct ventilation that amplifies airflow throughout padded areas in ad-dition to variable stretch materials that allow for unrestricted arm and elbow movement

ldquoHonestly I think that kids seeing NBA players wearing sleeves is the biggest reason for sleeves sell-ing wellrdquo continued Barry ldquoThe bottom line is that they look good Players might say that sleeves help them out shooting the ball and compression sleeves do help with blood flow but college and NBA play-ers who wear sleeves today influence a majority of kids Theyrsquore trying to look goodrdquo

Mouthguards are a popular protective accessory with basketball players who are always cognizant of protecting themselves against inadvertent flail-ing elbows ldquoShock Doctor with the Nano Double Mouthguard usually sells well for us and we expect them to lead the way in 2014rdquo observed Barry

Shock Doctorrsquos basketball mouthguards for 2014 are highlighted by the Basketball STC Mouthguard in addition to the Nano Double Mouthguard called out by The Sports Authorityrsquos Barry The Basketball STC retails for $20 and is fully equipped with a gel-fit liner for a snug comfortable mold to an athletersquos teeth The Nano Double priced at $25 is a dual-arch low profile mouthguard designed to amplify upper and lower jaw protection It is also equipped with Shock Doctorrsquos Tri-Bite and MORA technology for a com-fortable correctly positioned bite

McDavid 6500 Hex Shooter Arm Sleeve

Shock Doctor Velocity Shockskin Basketball Arm Sleeve

OCTOBER 28 2013 | SGBWeeklycom 19

Pro-Tec will be helping basketball play-ers protect their legs and feet with two new products among several other protective items offered by the Redmond WA-based sports medicine manufacturer Pro-Tecrsquos Gel Force Knee Support is a great sports

medicine piece for basketball players ndash as well as athletes in any

other sport - recovering from knee injuries or looking for extra support and protec-tion The Gel Force Knee Support retails for $30 Medical applications for the support include Patello-Femoral pain syndrome Patellar tracking chondromalacia and mi-nor meniscus and ligament tears The com-panyrsquos Gel Force Ankle Support is essential for players suffering from ankle sprains basketballrsquos most widespread injury ldquoThe Gel Force Ankle Support is made with breathable material fits like a sock and provides compression and medial and lat-eral supportrdquo said Jennie Habersetzer mar-keting and sales at Pro-Tec Athletics ldquoItrsquos common for basketball players to wear and it fits nicely in a basketball shoerdquo Pro-Tec items can be found at specialty running and

sporting goods storesCramer Productsrsquo Per-

formance Shorts are ideal for basketball players to wear under their uni-form or practice shorts to improve their game Retailing at $60 the shorts consist of high stretch panels that pro-vide compression and support to core muscle groups during intense

activity In addition abdominal support panels also provide compression to core muscle groups while the seamless side panel construction offers comfort

When it comes to basketballs a few nota-ble models are ex-pected to be hot for 2014 ldquoThere are a couple basketballs that we expect to sell well in 2014rdquo said Barry ldquoThe Spalding TF1000 Classic Adult Bas-ketball comes to mind first Irsquove probably had three or four high school coaches come in and buy six or seven balls It has a mi-crofiber composite so the leatherrsquos going to be better the ball is longer lasting and the bladder is better because it holds more air The bounce is supposed to be great with that particular ballrdquo

Aside from Spalding Wilson Adidas and Nike Barry singled out Under Armour as a brand rapidly gaining market share and popularity in the basketball category ldquoUnder Armour is going to be one of the biggest companies soon especially in basketball and football Everything that theyrsquore doing now is tremendousrdquo he explained ldquoNikersquos going to outpace Under Armour in shoes but when it comes to apparel balls and some equipment Under Armour is going to be up thererdquo The Under Armour 495 Indoor Outdoor Basketball which retails for $30 and can be found at all major big box retailers is expected to be a big seller in 2014 Barry added that Under Armourrsquos rapid rise can be attributed to effective marketing persistent brand-building and desirable products that resonate with consumers

According to Barry price points for basketballs have stayed fairly consistent in the mid- and mid-to-upper range over the past few years ldquoThe Spalding TF1000 is going to be about $70 But then you also the Spalding NeverFlat Ball which is also a great ball and stays inflated about 10 times longer than any other ball retailing for $55rdquo he said ldquoI would say any ball from around $40 to about $80 would be considered the mid-to-upper end price

point range Thatrsquos compared to the official NBA leather basketball which sells for $150 That ball would be the high endrdquo

In the field equipment category players can turn to training hoops to improve their shooting Goalrilla a leader in sports training equipment will have the CV 60 Basketball System available at Dickrsquos Sporting Goods and specialty retailers nationwide With a retail price of about $1400 the CV 60 is capable of handling over 1000 pounds of vertical torque to the rim It is constructed with a one-piece steel pole for strength as well as an all-steel precise height adjustment from 7 frac12 feet to 10 feet

Shock Doctor Basketball STC Mouthguard

Pro-Tec Gel Force Knee Support

Pro-Tec Gel Force

Ankle Support

Cramer Productsrsquo Performance Shorts

Spalding TF1000 Classic Adult Basketball

Under Armour 495 Indoor Outdoor Basketball

Spalding NeverFlat Ball

Goalrilla CV 60 Basketball System

Shock Doctor Nano Double Mouthguard

20 SGBWeeklycom | OCTOBER 28 2013

JUST FOR kICkS 2013 SOCCER EqUIPMENTSoccer players will also benefit from in-creasingly advanced equipment whether in the form of shin guards balls soccer goals or protective accessories

Unlike hardgoods in other sports shin guards remain a more functional necessity that depends less on technological features than other higher-priced protective pieces ldquoDepending on the playerrsquos age and what level theyrsquore playing in shin guards can help tremendouslyrdquo shared The Sports Author-ityrsquos Barry ldquoIf yoursquore from age 15 to about 20 playing club ball or high school yoursquore not going to need anything too protective unless you injured your ankle or you really want to protect yourself Most of the time soccer players just put on something simple that covers a little of the shin and they run Kids in Europe use cardboard and put that on their shins and go runningrdquo

Barry observed that one shin guard in particular that a lot of people have been buying for kids ages 10 and below is the Nike Youth Charge Shin Guards which retails for about $15 ldquoMost people are loyal to brands whether they like Nike or they like Adidasrdquo he stated ldquoBut if somebody appreciates the sport as much as the avid players do they will go for whatrsquos best for them Irsquom a serious player and I used to love Adidas shoes But since Irsquove gotten older Irsquove switched over to Nike and I also switched to Umbro cleats when I was 14 Every brand fits a little differently Nike cleats and shin guards fit

more narrowly on the foot and leg where compared to Adidas which have a more natural fit Adidas shin guards will provide more coverage than Nike shin guards and they will cover a majority of the leg instead of just the shinrdquo

Oftentimes shin guard purchases are made with affordability in mind especially for younger players Itrsquos not until players get older and more serious that shin guard purchases and preferences may get more specialized but even then most soccer players see shin guards as a basic necessity and not an item that they expect perfor-mance or technologically advanced protec-tion from ldquoIrsquom also a coach and with most of the kids that I know their parents will buy them the cheapest shin guards and the cheapest cleats and they just go out and playrdquo said Barry ldquoEven players who play club and travel soccer theyrsquore usually going for something that covers most of the shin that they can fit easily under their socks and get cleared by the referees so that they can playrdquo

The mens Adidas Nitrocharge Pro Shin Guards with a retail price of $20 should be a big seller for next year Designed with a light and flex-ible shield these shin guards feature an easy slip-in construction and com-pression fabric that helps support blood flow A compression sleeve supports blood flow back to the body center while soft synthetic lining makes these guards comfortable

Wilsonrsquos NCAA Forte Shin Guard retail-ing for $25 will be a key new shin guard for 2014 This NCAA-branded guard has a comfort fit Lycra sleeve with power band

enhancements for added compression and muscle cir-culation with a removable inner shell NOCSAE ap-proved the NCAA Forte is available in 3 sizes dictated by player height

Franklin Sports will offer a high performing affordable shin guard with its MLS Premier Shin Guards Priced at $20 the MLS Premiers feature an air tube enhanced shell that increases abrasion resis-tance and impact resistance Its adjustable straps conform to leg size while poly back-ing enhances comfort and feel and a detach-able ankle pad with comfort stirrup ensures a proper and customized fit

Storelli Sports is an emerging manufac-turer that will be offering premium soccer equipment in 2014 Based in Brooklyn NY Storelli Sports is the first and only

brand dedicated to soccer protective-wear Storellirsquos sig-nature item is the ExoShield Head-guard a potentially g r o u n d b r e a k i n g

guard that helps protect against impacts to the head Set to retail at online specialty re-tailers for about $60 the ExoShield is the most protective soccer headguard on the market worn by world-class professional players in English Premier League and Champions League It has outperformed tra-ditional headguards in scientific protection testing and reduces the effect of G-forces by over 50 percent with a cool design that avoids the traditional ldquohelmetrdquo look The ExoShield incorporates the same lightweight

Adidas Nitrocharge Pro Shin Guards

Wilsonrsquos NCAA Forte Shin Guard

Storelli Sports ExoShield Headguard

OCTOBER 28 2013 | SGBWeeklycom 21

open-cell viscoelastic foam used in combat-grade military helmet liners and is constructed specifically for soccer with best-in-class materials to provide superior impact absorption temperature control breathability and comfort

Storelli will also have its BodyShield Leg Guards as a feature item for next year With a $40 price tag the BodyShield Leg Guards fea-ture high-performance Poron XRD polyurethane foam for maxi-mum protection from impact and abrasion It also includes ad-

vanced anti-microbial treatment which reduces the risk of infections These guards are also flexible and comfort-able as its unique padding design and placement enhances mobility without compromising protection

Zamst will be helping soccer players reinforce protect and recover better than ever with their support technology One of Zamstrsquos key items in soccer is the TS-1 Compression Thigh Support which will retail at $50 The TS-1 provides com-pressive muscular support for the thigh muscles ndash the quadriceps adductors and hamstrings Itrsquos i-Fit technology allows for easy application and adjustable two-way compression for enhanced comfort and concentrated muscle support and the supportrsquos anatomical design ensures a customized fit superior support and excellent heat retention

Pro-Tec will offer several premium sports medicine items for soccer play-ers dealing with injuries and pain Pro-

Tecrsquos Ankle Wrap about $19 has a form-fitting neoprene sleeve for compression making it an excellent treatment for ankle sprains White straps can be wrapped around as tightly as necessary for ad-ditional support The Knee Pro-Tec Patellar Tendon Strap which can be used for any sport and is priced at $17 is especially useful for soccer players It provides targeted compression to the base of the patellar tendon to stabilize the knee so the joint can track correctly The strap is most often used for pain centrally located around the patella or kneecap an especially for patellar tendonitis and Osgood-Schlatters disease

For field equipment Goalrilla will have goals and training systems to help soccer players hone their shooting

skills Brand new is the Goalrilla Gamemaker Soccer Goal line an innovative line of air-pressurized durable and transportable soccer goals The Gamemaker gives soccer players the ability to pump up a sturdy goal which reaches its full size in 90 seconds and replicates the authentic play of a traditional steel

goal Depending on the goal size the retail price ranges from $180 to $700 Goalrillarsquos Striker Trainer $350 is a double-sided soccer

goal for strengthening essential soccer skills as well as shooting and scoring potential for players of all ages Both the Gamemaker and Striker Trainer will be available at soccer specialty retailers on-line at Goalrillacom and at other sporting goods stores

Several cool soccer balls will be available for 2014 ldquoI personally like the Wembley Ball from Adidasrdquo shared Barry ldquoNike will have the In-cyte which includes the La Liga and Series A versions and those will be some of the biggest sellers because kids love playing with the balls used by the prosrdquo

The NCAA Forte FYbrid Premium Match Ball from Wilson is another key soccer ball for 2014 Retailing at $120 the NCAA Forte FYbrid is the official ball of the NCAA Soccer Championships Both NCAA and FIFA approved and available in four colors it boasts Fused Panel Technology which minimizes water and moisture intake making it both highperforming and durable in all kinds of game conditions

Adidas will be rolling out the Finale Lisbon OMB Ball at retail for $150 Rigorously tested to receive the highest FIFA rating the Finale Lisbon OMB is the official match ball for the UEFA 2014 Champions League tournament Technology is a point of emphasis with this ball as it is thermally bonded with a seamless surface for superior touch and low water uptake It also has a butyl bladder for best air retention

Once again the trend of young players drawing inspiration from their favorite professional play-ers has led to big demand for pro-style equipment ldquoKids want to look like theyrsquore playing with a professional ballrdquo said The Sports Authorityrsquos Barry

Storelli Sports BodyShield Leg Guards

Pro-Tec Patellar Tendon Strap

Pro-Tec Ankle Wrap Wilson NCAA Forte FYbrid Premium

Match Ball

Adidas Finale Lisbon OMB Ball

Goalrilla Gamemaker Soccer Goal

Goalrilla Striker Trainer

Zamst TS-1 Compression Thigh Support

22 SGBWeeklycom | OCTOBER 7 2013

CALENDARFor full year calendar go to sportsonesourcecomevents

TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

oCtober

29-31 Sport Source Asia Hong Kong

29-1 NASGW Expo Grapevine Tx

noVember

1-3 NBS Fall Athletic Market Austin Tx

5-7 TAG FallWinter Show St louis MO

15-17 ADA Fall Show San Antonio Tx

24-26 Sports Inc Athletic Show las Vegas NV

deCember

2-4 EORA SE Winter Market Asheville NC

3-4 WWSRA NW Early Preview Seattle WA

3-5 MRA December Market lansing MI

4-6 FFANy New york Ny

10-11 EORA FlA Winter Market Punta Gorda Fl

10-11 WWSRA NorCal Early Preview TBA

11-12 Atlanta Shoe Market Atlanta GA

JAnUArY

6-8 ATA Show Nashville TN

7-9 MWSRA january Show Madison WI

7-9 WWSRA Rocky Mtn Preview Denver CO

7-9 WWSRA Northwest Preview Portland OR

9-11 Surf Expo Orlando Fl13-14 WWSRA Intermountain Preview Salt lake City UT

Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg

National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg

Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom

Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg

Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg

Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg

Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom

Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom

Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com

Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom

13-15 WWSRA NorCal Early Preview Reno NV

14-17 SHOT Show las Vegas NV

15-18 NBS Winter-Specialty Market Fort Worth Tx

16-18 Sports licensing amp Tailgate Show las Vegas NV

17-19 Imprinted Sportswear Show (ISS) long Beach CA

21 ORWM Demo Day TBA

22-25 Outdoor Retailer Winter Market Salt lake City UT

30-2 SIA Snow Show Denver CO

FebrUArY

3-4 SIA On-Snow Demo Copper Mountain CO

3-4 SIA Nordic Demo Copper Mountain CO

5-7 FFANy New york Ny

5-8 Sports Inc Outdoor Show Phoenix AZ

6-10 NBS Semi-Annual Market Fort Worth Tx

9-11 EORA SE February Show Greenville SC

10-13 Worldwide Spring Show Reno NV

11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN

mArCH

14-16 Imprinted Sportswear Show (ISS) Atlantic City Nj

AprIL

4-6 Imprinted Sportswear Show (ISS) Orlando Fl

22 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 23

MARK YOURCALENDARS

Summer Market AUGUST 6-9 2014

Open Air Demo AUGUST 5 2014

Winter Market JANUARY 22-25 2014

All Mountain Demo JANUARY 21 2014

Page 3: ISSUE 1343 OCTOBER 28, 2013 The Weekly Digital ...d4ex6pvli7xof.cloudfront.net/sgbweekly/2013/SGB_13Q4/...Skechers USA, Inc. reported earnings jumped 143.6 percent in its third quarter

OCTOBER 28 2013 | SGBWeeklycom 3

Photo courtesy Goalrilla

Copyright 2013 SportsOneSource LLC All rights reserved The opinions expressed by writers and contributors to SGB WEEKLY are not necessarily those of the editors or publishers SGB WEEKLY is not responsible for unsolicited manuscripts photographs or artwork Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher SGB WEEKLY is published weekly by SportsOneSource LLC 2151 Hawkins Street Suite 200 Charlotte NC 28203 7049873450 Send address changes to SGB WEEKLY 2151 Hawkins Street Suite 200 Charlotte NC 28203 7049873450

Senior Business Editor

Thomas J Ryan

tryansportsonesourcecom

Contributing Editors

Aaron H Bible Fernando J Delgado Bill Kendy

Charlie Lunan Matt Powell

Editorial amp Creative Director

Teresa Hartford

teresasportsonesourcecom

Senior Graphic Designer

Camila Amortegui

camilasportsonesourcecom

Advertising Sales

Account Managers

Buz Keenan

buzsportsonesourcecom

2018875112

Katie ODonohue

katieosportsonesourcecom

8282443043

Circulation amp Subscriptions

subssportsonesourcecom

Group PublisherEditor In Chief

James Hartford

jamessportsonesourcecom

3039977302

2151 Hawkins St bull Suite 200 bull Charlotte bull NC bull 28203t 7049873450 bull f 7049873455

SportsOneSourcecom

SportsOneSource Publications

Print Magazine SGB SGB PerformanceDigital Magazines SGB Weekly TEAM Business Digital

Newsletters The BOSS ReportSports Executive Weekly

News Updates SGB Footwear Business Outdoor Business Sportsmanrsquos Business TEAM Business

SportsOneSource ResearchSportScanInfo OIA VantagePoint

SOS Research

OCTOBER 28 2013ISSUE 1343

The Weekly Digital Magazine for the Sporting Goods Industry

12

COVER Photo courtesy McDavid

MAKING NEWS4 Under Armour

Promotes Fulks and Stafford Announces Addition of McCabe and LaRose

6 By The Numbers6 Hibbett Sports

Sets Transition Plan for Mickey Newsome8 Store Openings

8 Adidas Creates New US Model Becker Exists Reebok

22 Industry Calendar

GIvING BAcK10 Zeal Optics

Partners with American Forests for Project 5480

FEAturE12 Equipped For Success

Football Basketball and Soccer players will have no trouble finding the most advanced

equipment at retail next year

4 SGBWeeklycom | OCTOBER 28 2013

strategic direction and operation of the brands factory stores across the US and Europe In her new role McCabe will be responsible for Under Armours brand house and factory house stores across the US and for the companys global retail strategy

LaRose joins Under Armour from Express where he served as SVP of e-commerce Prior to Express LaRose was the VP of multi-channel and international online with Sears As senior VP global

PEOPLE MAKING NEWS I UNDER ARMOUR

Under Armour said Kip Fulks has added president of product to his current responsibilities as chief operating officer while Henry Stafford is now serving as president of North America Under Armour also announced the addition of Susie McCabe as SVP global retail and Jason LaRose as SVP global e-commerce

As Planks first partner Fulks was instrumental in building Under Armours operations function Throughout the years Fulks expanded his role to include innovation and product Under his

leadership Under Armour has introduced cutting-edge products including Armour39 SpeedForm and ColdGear Infrared As COO and president of product he will drive the integration of product development design technology and supply chain while building on the brands dedication to best-in-class service

During his tenure at Un-der Armour Stafford has played a vital role in driv-

ing and implementing the launch of break-through innovations including Charged Cotton Charged Cotton Storm UA Coldblack and Armour Bra As president of North America Stafford will build a merchandising team and capability for Under Armour North America in addition to his executive responsibility across e-commerce retail wholesale and retail marketing

I am extremely proud to elevate two outstanding established leaders within our organization while also adding great new tal-ent to our executive team said Kevin Plank CEO and Founder Under Armour Henry Stafford has played an instrumental role in launching our industrys most innovative apparel platforms and Kip has provided superior leadership in product development and operations since the brands inception and continues to drive game changing technology

McCabe spent over 16 years with Ralph Lauren Corporation including president factory store concepts where she led the

Under ArmoUr Promotes Fulks AND stAFForD ANNouNCes ADDItIoN oF mcCAbe

AND larose

e-commerce at Under Armour LaRose will oversee the global stan-dard for all online consumer experiences and will be responsible for driving web business and strategies to further connect with the brands core consumer

Susie McCabe SVP global retail Under Armour

Jason LaRose SVP global e-commerce Under Armour

Henry Stafford president North America Under Armour

Kip Fulks COO and president of product Under

Armour

BY THE NUMBERS

NEWS

+7Amer Sports grew sales 7 percent in local currency terms and held margins in the quarter ended September 30 despite a shift in peak Winter Sport deliveries into the fourth quarter that caused it to burn through more cash The company said its on track to meet its revenue and income targets for the year despite tough trading conditions

+2976Under Armour Inc reported earnings rose 269 percent in its third quarter ended September 30 to $728 million or 68 cents a share exceeding Wall Streets consensus estimate of 66 cents Revenues jumped 257 percent to $7231 million led by strong double-digit growth across categories The company again raised its outlook for the year

+39Cabelas Inc reported comparable store sales increased 39 percent Net income in the third quarter increased 166 percent to $499 million or 70 cents a share compared to $428 million or 60 cents in the year ago quarter Total revenue increased 148 percent to $8508 million

+1436Skechers USA Inc reported earnings jumped 1436 percent in its third quarter ended September 30 to $268 million or 53 cents a share compared to net earnings of $110 million or 22 cents a year ago Revenues climbed 201 percent to $5158 million compared to $4294 million for the third quarter of 2012

+50VF Corps revenues rose 5 percent in its third quarter ended September 28 to $33 billion led by Outdoor amp Action Sports Jeanswear and its International and Direct-to-Consumer businesses Global sales rose 16 percent at Vans 3 percent at The North Face and 2 percent at Timberland Net income on an adjusted basis grew 11 percent

6 SGBWeeklycom | OCTOBER 28 2013

HIbbett SportS SeTS TRANSITION PlAN FOR

MICkey NeWSOMe

Hibbett Sports Inc announced that effective February 2 2014 Mickey Newsome would transition from his current position as executive chairman and employee of the company to non-executive chairman Jeff Rosenthal president and CEO was also appointed to its board of directors effective immediately increasing the boardrsquos size to 10 members

Joining as an outside salesman in 1964 when Hibbett had two stores Newsome 74 has since held numerous positions at Hibbett including retail clerk outside salesman to schools store manager district manager regional manager and president He served as president from 1981 through August 2004 and was named CEO in September 1999 and chairman in March 2004 He stepped down as CEO in March 2010 Hibbett Sports now has 894 stores

ldquoIt has been my lifersquos work and privilege to lead Hibbett Sports for the past 48 years as well as to bring many of the worldrsquos leading brands to the communities we serverdquo said Newsome ldquoThe end of this fiscal year is an ap-propriate time for me to transition from my day-to-day executive duties to my responsibilities as non-executive chairman Irsquom confident that the team under Jeff rsquos leadership will continue to deliver the growth customer service associate development and strong shareholder returns that we have all come to expect from Hibbett Irsquom pleased that Jeff rsquos many contributions have been recognized with his appointment to the Boardrdquo

Al Yother lead director of Hibbett Sports added ldquoOn behalf of a grateful Board and over 7500 associates Irsquod like to thank Mickey for his leadership commitment and vision As part of the companyrsquos ongoing succession plan-ning he has assembled what we believe is the best and most talented team in the sporting goods industry From 13 stores in 1980 to over 890 today he has led Hibbett Sports through a tremendous period of growth and excep-tional standing within the vendor landlord and investment communities We are confident in the companyrsquos continued success under Jeff rsquos leadership and I look forward to working with both of them on the board of directorsrdquo

Mickey Newsome set to transition from his role as Executive Chairman to Non-Executive Chairman Hibbett Sports on February 2 2014

AdIdAS CREATES NEW US MODEl

BECKER ExITS REEBOK

To maximize the potential of both Adidas and Reebok the Adidas Group is uniting both brands under one management team in North America to jointly operate them with immediate effect Patrik Nilsson currently president of Adidas North America has been appointed president Adidas Group North America and will lead the newly united organization

Uli Becker currently president of Reebok North America has decided to leave to pursue new career and business opportunities Reebok will continue to be based in Canton and the Adidas brand in Portland

ldquoOur goal is to strengthen our business to invest in our brands and to enable faster growth for both brands by winning our key consumers ndash the High School Kid for Adidas the Fit Gen-eration for Reebok and avid sports fans through our Sports Licensed Division said Herbert Hainer CEO of the Adidas Group of the changes in North America With this new organiza-tional structure we ensure that both the Adidas and Reebok brands remain separate and dis-tinctive while leveraging the Groupsrsquo strengths This new set up will make our Group stronger and grow our business faster in the USrdquo

Adidas said Nilsson who will also assume global responsibility for Reebok-CCM Hockey has a proven track record of success in the US spearheading double-digit growth for the Adi-das North America business Nilsson was named president of Adidas North America in Janu-ary 2007 and first started with Adidas in 1991 as head of sales and marketing at Adidas Sweden

Becker had been with Adidas Group in different capacities for 23 years ldquoWe would like to thank Uli for his leadership expertise and the many contributions he has

made to the success of the Adidas Group over the last 23 years in his various roles at Adidas and Reebok in marketing and sales We wish him all the best for his future endeavorsrdquo com-mented Hainer

To ensure the brands remain focused on their respective objectives Portland will remain the home of the Adidas brand in the US and the Reebok brand will continue to be based in Canton There are no changes to the Adidas Group locations in Indianapolis and Spartanburg

Photo courtesy Adidas

STORE OPENINGS

NEWS

Cabelarsquos announced plans to open a store in Nanaimo British Columbia Canada in Spring 2014 as well as stores in Garner NC and Sun Prairie WI in Spring 2015

bass pro Shops will locate its fourth Canadian store in Moncton New Brunswick Canada Bass Pro also announced plans for a new store in the greater Cincinnati area

the Sports Authority opened its first store in Ponce Puerto Rico

Under Armour opened an Experience store at the jing An Kerry Centre in Shanghai China and also revealed plans to open the Brand House in Mclean Virginiarsquos Tysons Corner Center

Field amp Stream the new hunt amp fish concept from Dickrsquos Sporting Goods plans to open a store in Big Flats Ny a small town west of Elmira The location will represent the chainrsquos third store in the US

burton Snowboards announced the opening of two new East Coast partner stores The first is in the DC metro area and the second is a pop-up Burton partner store in northern New jersey Both new stores were opened in partnership with local retailers

8 SGBWeeklycom | OCTOBER 28 2013

Photo courtesy Reebok

Contact jeremy Freed at 3039977302 or email SportsjobssportsonesourcecomFREE ACCESS TO THE lATEST jOB lISTINGS

REACHING THE MOST CONNECTED BEST INFORMED AND HIGHEST CAlIBER PROFESSIONAlS IN THE ACTIVE

lIFESTylE MARKET

THE INTERSECTION OF CAREER AND LIFESTYLE

Photo courtesy Reebok

10 SGBWeeklycom | OCTOBER 28 2013

ZEAL Optics is planting a forest The company has partnered with historic non-profit conservationist group American Forests to plant 5480 trees ndash a number derived from the elevation of ZEALrsquos headquarters in Boulder CO -- across the US this year With the newly founded corporate partnership being called Project 5480 ZEAL will promote the reforestation of outdoor areas as a part of their ldquoGroundedrdquo initiative

ldquoProject 5480 is a by-product of the ZEAL Grounded initiatives We want to raise awareness of the beetlekill issue that is destroying our forest and backyard in Colorado We will plant 5480 trees annually as our commitment to reforestation and taking small but deep-rooted steps toward doing our partrdquo said John Sanchez President of ZEAL ldquoWersquore very proud of our standard of practice and the entire strategy is to build innovation at the raw material level upwards The commit-ment to sustainability and fair practices is built into the roots of ZEAL in an initiative we call Grounded We believe in doing our part so that the images of the forests we put in our ads catalogs and marketing materials are around for generations to come Someday I want to walk our customers friends and my family through these forests that we helped to growrdquo

Founded in 1875 American Forests is the countryrsquos oldest national nonprofit conservation organization in the US In the last two decades they have planted more than 44 million trees The group has served as a catalyst for many of the most important milestones in the conser-vation movement including the founding of the US Forest Service the national forest and national park systems and literally thousands of forest ecosystem restoration projects and public education efforts ldquoOur ZEAL consumers employees retail partners athletes and sales reps will all be a physical part of the reforestation effort because we want to be a hands on partnerrdquo said Sanchez

ldquoTheir efforts to build awareness among customers of the need to protect our nationsrsquo forests and to help restore forests through tree

planting are a critically important contribution to achieving an eco-logically sustainable futurerdquo said Lea Sloan VP of communications American Forests ldquoTogether we can ensure that future generations have healthy beautiful forests to enjoyrdquo

ZEAL Optics has the only known sunglass line with all frames built from plant-based materials Z-Resin is a plant-based resin made from castor bean oil instead of crude oil creating a more eco-friendly prod-uct without sacrificing quality or performance ZEAL also recently introduced the first plant-based lens e-llume as an addition to their eco-construction and initiatives

As a part of the companyrsquos global Grounded initiative Z-resin is just one step ZEAL took toward sustainability According to the company every effort has been made to reduce waste in production and every-day operations and to encourage consumers to do the same Incentiv-izing customers to replace broken parts instead of throwing the entire pair away through low-cost repair and replacement parts ZEAL mod-erates waste and encourages material conservation They also produce as much of their printed materials as possible on Forest Stewardship Council certified paper At their headquarters in Boulder employees bike to work and are proud to have an office constructed utilizing bee-tle kill wood sourcing resources from the surrounding community The boutique brand is also known in the goggle market for the HD Camera Goggle and the original GPS goggle

ldquoWhat we want is to build sunglasses and ski goggles that enhance outdoor experiencesrdquo concluded Sanchez ldquoThat cant happen if we dont do our part to rebuild the playing field where these experiences take place I use a tree as an illustration for our brand As we grow new branches form and our size above ground represents the company mar-ket growth but what people cant see is that our roots are growing at the same length Our social and ecological responsibilities initiatives will keep us deep rooted humble and lsquogroundedrsquo This is what will make us strong and keep us in the market as a very unique brand of opticsrdquo

GIV ING BACK

ZeAL optICS PARTNERS WITH AMERICAN FORESTS FOR PROjECT 5480

John Sanchez President of ZEAL

Photo courtesy Zeal Optics

OCTOBER 28 2013 | SGBWeeklycom 11

PULSE OF THE OUTDOOR CONSUMER STUDY

2013

A Market Insight Study from The SportsOneSource Group

For more information or to reserve your copy of the Pulse Of The Outdoor Consumer study contact Neil Schwartz 5616923722 or email SOSResearchSportsOneSourcecom

SOS Research takes an in-depth look at the key shopping behaviors influences and motivators for Americarsquos active outdoor consumer

12 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 13

HEAD START 2014 FOOTbALL EqUIPMENTThe protective category in football has seen a noticeable shift upwards in average selling prices over the past decade as awareness regarding concussions and serious head inju-ries has become an emphasis in the sport Despite shrink-ing athletic budgets and a sluggish economy tightening spending of disposable income for families business is still strong for sporting goods in general and football protec-tive equipment specifically Quite simply players and their parents are spending more to get the best protection to safeguard against serious injuries This means big business and enticing profit margins for retailers and team dealers It also provides an opportunity for sellers to provide quality customer service that makes a difference in the safety and health of the football players coming to them for help pick-ing out equipment

ldquoOne of the key trends wersquove seen from a retail stand-point is that consumers ndash whether itrsquos parents or players ndash are doing their research and are willing to spend more on protective equipmentrdquo stated Michael Oller VP consumer products at Riddell Inc ldquoTheyrsquore asking questions theyrsquore more educated they want to know what features are out there that they could incorporate or purchase within their helmet So thatrsquos a good thing for us as a manufacturer An educated consumer is really what wersquore looking for as we move forward We want to connect that consumer with our innovations as we come out with helmets We saw that this year more than in years pastrdquo

Helmets and shoulder pads are the two most vital equip-ment pieces for football players and they also represent the highest price tags and margins for sellers The balance between finding the right amount of protection with the best fit performance and level of comfort is the challenge that all equipment manufacturers strive to find with their products Next year will be another step forward as leading brands including Riddell Schutt and Xenith offer the safest and best-performing helmets shoulder pads and protec-tive accessories to date

ldquoAs far as what players are looking for theyrsquore more in tune with protectionrdquo said Moller ldquoThey want those fea-tures from a protective standpoint but they also want comfort and fit With rule changes in football they want to make sure that their helmets are staying on and they want

to feel comfortable in those helmets We [at Riddell] are fortunate enough to have products that appeal to those players and wersquove seen the success around thatrdquo

According to Moller Riddellrsquos two most successful helmets are the Riddell 360 and the Riddell Speed ldquoBoth hel-mets are the highest level of protection that we offerrdquo he stated ldquoThe player is getting a great protective helmet In

Football Basketball and Soccer players will have the most advanced equipment at their disposal in 2014 SGB previews key protective gear field equipment balls and accessories that will be available at retail next year

EqUIPPED FOR

SUCCESSBy Fernando j Delgado

According to Moller Riddell will have five different youth hel-met models for 2014 ranging in price from $100 up to $300 at retail with each model designed specifically for different levels of play ldquoWhether the player is a young beginner or an experi-

addition both of those helmets have overliners which consist of a material that lines the liners of the helmet for comfort and fit The 360 also has an additional inflation point at the back that locks in the playerrsquos head a little better with the enhanced occipital lock which is that little knob on the back of the playerrsquos head It really cra-dles the back of the head and stabilizes the helmet keeping the helmet secure so it can do its jobrdquo The improved fit of the 360 is especially important for youth league and high school players as rule changes require players to be removed from play if their helmet falls off or becomes dislodged The 360 helps playersrsquo stay on the field as its fit and stability ensures that their hel-mets donrsquot fall off during play

enced junior high player we have a lot of different models that fit the particular needs of that play-errdquo he shared

At Schutt technology is melded with striking colors and helmet designs Schuttrsquos Vengeance DCT Elite Helmet set to retail at $255 is its newest helmet The DCT which stands for Dual Com-pression Technology combines Schuttrsquos 5th generation of TPU Cushioning The TPU contains durometers that are specifically designed to absorb high- and low-velocity impacts highlight-ing just a few of the many techno-logical features of the helmet

Another new helmet from Schutt is the adult AiR XP Pro one of the lightest helmets on the market and the only traditional standoff helmet left on the market for a retail price of $225 Schutt

Riddell 360

Riddell Speed

14 SGBWeeklycom | OCTOBER 28 2013

by the Custom Power CPK and the Power SPK pads which carry catalog-listing prices of $435 and $299 respec-tively

ldquoOur shoulder pad line continues to grow

and it mirrors what wersquove done with our helmetsrdquo shared Riddellrsquos Moller ldquoWersquore creating products that fit the needs of players Our elite level shoulder pads - branded under lsquoPowerrsquo ndash are the ones you see at the NFL and college levels Wersquove taken some notes and some leads off the Power shoulder pads and brought those features down to the youth and junior varsity levels Things like flat pad construction air management materials and corrugated caps ep-aulets and arches So when you get specific to shoulder pads we have a broad strong line that has pads that are the lsquochildrenrsquo of our Power line of varsity pads That ties back to what the players are looking for ndash theyrsquore looking for protection but theyrsquore also look-ing for performance Years ago Riddell was established as a protec-tive company But over the past several years and now more than ever wersquore leaning towards performance and protection and wersquove adopted the tagline of lsquoProtect and Performrsquo The athlete is looking for both and theyrsquore looking to Riddell for bothrdquo

With their shoulder pads Riddell has emphasized flat pad con-struction that keeps the pads tighter and that also provides players with a better range of motion all without sacrificing protection ldquoOur shoulder pads have been modernized and not only do they look cool but players really enjoy wearing them because it gives them that ability to perform at a very high levelrdquo said Moller

Schuttrsquos shoulder pads for 2014 are highlighted by the AiR Maxx Flex 20 and O2 Pro The AiR Maxx Flexx 20 with a retail price of $300 features Triple Shoulder Protection combining TPU Energy Lock Technology with D3O and a clavicle channel system This

will also feature several youth mod-els including the Recruit Hybrid $90 XP Hybrid $90 Vengeance DCT Hybrid + $115 and Youth AiR XP Pro $190 among others

ldquoEveryone is always looking for lighter and strongerrdquo said Glenn Beckmann director of marketing communications for Schutt Sports

ldquoWersquore always looking into new poly-mers and new materials that we can make helmets and faceguards from We just introduced a newly engi-neered polymer padding for some of our youth helmets called D3O Ev-eryonersquos looking for that balance be-tween lightweight and the best pro-tectionrdquo

Beckmann also shared some interesting observations regarding other notable trends in the protective equipment category ldquoOne of the negative trends that we see are third-party products that are being promoted to be put on or in helmetsrdquo he said ldquoI canrsquot tell you how many times a week I get an email from a company say-ing lsquoWe have the solution to the concussion problem Put pad-ding on the outside of the helmetrsquo Itrsquos been tried in the past and itrsquos failed Therersquos been no scientific research or scientifically valid data that says that those items actually enhance the performance of the helmet With the potential risks involved with altering our helmetsrsquo configuration we strongly recommend against using it But there are still a lot of companies trying to take advantage of the situation involving head injuries and concussions We donrsquot want to discourage innovation but what we want these third party product developers to do is make sure that they are telling their customers all of the potential consequences Alteration to the configuration of a helmet may void the warranty on the helmet and can void the NOCSAE certification for example That would make the helmet illegal to use in the vast major-ity of organized footballrdquo

Despite some of the drawbacks to companies trying to take shortcuts to solve the concussion issue technology remains a force for progress that is helping football become safer ldquoOne trend thatrsquos auxiliary to equipment is the collection of data surrounding head impactsrdquo commented Beckmann ldquoWhere the impact is occurring how hard the impact is how many impacts is a player at a particular age level experiencing during the course of a game a week of practice or a season I think that is a very beneficial trend because ultimately that data will help everyone involved figure out how to design better helmets and how to approach diagnosing and recognizing head injuries a little bit betterrdquo

Shoulder pads are another essential protective category for foot-ball players that require manufacturers to find the perfect balance between the best protection and the lightest most comfortable per-formance capabilities

Riddellrsquos shoulder pads for 2014 will be available in three distinct levels Varsity JV and Youth Varsity level shoulder pads are led

state-of-the-art pad will be available in four arch styles -Skill QBWR All Purpose and OLDL ndash as well as in several custom colors and configurations The O2 Pro priced at $240 is a new body style and lighter than the AiR Maxx Flex 20 The O2 Pro is the most breath-able shoulder pad in Schuttrsquos line as a result of O2 Windows and a perforated body cushion

Several protective accessories such as padded apparel braces sleeves and mouthguards will highlight 2014 lines from various leading brands including Wilson Under Armour Adidas Schutt and Riddell and from companies more rooted in sports medicine and protective performance gear such as Shock Doctor EvoShield Pro-Tec and Cramer

Schutt Vengeance DCT Elite Helmet

Schutt AiR XP Pro

Riddell CPK

Schutt AiR Maxx Flex 20 Schutt O2 Pro

OCTOBER 28 2013 | SGBWeeklycom 15

Wilsonrsquos new introductions in protective apparel and accessories for 2014 focus heavily on technology Its new line of GST (Game Saving Technology) Football Protective Apparel features patent-pending Double Density compression molded pads that are de-signed for specific areas of the body Wilson designed a hard EVA foam outer layer to disburse hits across the top of the pad with a

softer inner layer of the pad against the body to absorb the impact The line is led by the GST Double Den-sity 5 Pad Football Girdle which will retail for $70

Wilsonrsquos GST line of football gloves feature patent-pending TackTech 3D Palm Technology and one of the most advanced designs in football gloves in more than a decade The GST glove line includes three dif-ferent models de-signed for specific player positions

on the field the GST Trench for OL and DL which will retail for $45 and have 3D grabbers designed to grab and handle a players jersey GST Big Skill for LB TE and DE which will retail $50 and are de-fined by a combo palm for both ball handling and tackling and the GST Skill for WR RB and DB set to retail at $55 and specialized for ball handling

Under Armour will introduce its thinnest and lightest protection system with the Game Day Armour Girdle and Game Day Short Sleeve Baselayer for men with a retail price of $75 Both pieces meet NFHS standards and feature compression in the form of an ultra-tight second-skin fit that keeps football playersrsquo muscles fresh and their recovery time fast

ldquoAccessories are a big part of our retail businessrdquo said Riddellrsquos Moller ldquoChin straps are especially important as they are tied directly with the helmet In 2013 we rolled out a new chin strap called the TCP (True Curve Protection) ldquoItrsquos really a hybrid of a soft cup chin strap and a hard cup chin strap It has the fit of a soft cup with the shell protection of a hard cup This was also in response to the helmet rule changes as players wanted the fit of a soft cup to keep the helmet secure We look at it as an opportunity to create a new chin strap different than anything else on the market If the helmet stays on the head the player stays in the game and the player stays protected The TCP Chin Strap is allowing us to excel in that areardquo

Moller also anticipates strong programs and sell-through of Rid-dellrsquos padded apparel ldquoRiddellrsquos launch of padded apparel really resonated with the consumer Wersquove seen the brand grow from just helmets and shoulder pads and now we have accessories and ap-parel Wersquore expanding our reach at retail and thatrsquos really exciting for us

Shock Doctor meanwhile seeks to remain a leader in sports protection and performance in 2014 by continuing to innovate through technology The company will launch its Ultra Pro Chin Strap in Fall 2014 at a retail price of $25 The Ultra Pro is

Wilson GST Double Density 5 Pad Football Girdle

Wilson GST Trench

Under Armour Game Day Armour Girdle

Under Armour Game Day Short Sleeve Baselayer

16 SGBWeeklycom | OCTOBER 28 2013

as well as x-strap and parallel straps for effective anterior and posterior stability to the ACLPCL The ZK-7rsquos i-Fit technology provides a semi-open design to deliver an individualized fit to help prevent slipping while the flyweight lightweight material fabrication designed with V-Tech flow through ventilation enhances cooling while in motion

Cramer Productrsquos Thunder 7 Girdle is a pre-mium protective apparel piece retailing for around $38 featuring permanent-ly attached hip tail thigh and knee pads The 7-pad integrated girdle also fea-tures hard thigh pads made from Cramerrsquos new Spider Web EVA foam and rein-forced with high impact plastic shells for maximum protection

EvoShieldrsquos 2014 football protective line offers new

items including its Padded Protective Arm Sleeve at $30 retail Made with performance compression fabric for maximum breathability and support the sleeve keeps blood circulating throughout the game and promotes faster muscle recovery The Hybrid Pro Rib Shirt and Hybrid Pro Girdle $90 and $85 respectively are available in adult and youth sizes

designed for comfort and performance is lightweight and extremely durable The strap features Airflow cooling channels that release heat for a comfortable playing experience without sacrificing protection ldquoFootball players on every level and every age rely on chin straps to protect them from impacts from opponents shoulder pads and helmets said Tony Armand Shock Doctorrsquos CEO ldquoWith its Triple Grip No-Slip snaps the Ultra Pro Chin Strap reduces the possibility that a helmet will come off during play after a hard hit so players will perform better feeling confident in their level of helmet protectionrdquo

McDavid will bring sleek new protective apparel to the market next year led by the 7932 Hex Sleeveless Shirt 5-pad and 737 Hex Thudd Short The Hex Sleeveless Shirt 5-pad will retail at $80 Adult$70 Youth

and uses strategically positioned 9mm Hex Technology to protect the critical ar-eas of the shoulders ribs and spine The Hex Thudd Short priced at $65 adult$60 youth also features Hex Technology and is designed to adjust to a football playerrsquos movement for continuous protection at the hips tailbone and thighs

Zamstrsquos main football protect for 2014 is the ZK-7 Knee Support The ZK-7 with a retail price of $80 is the strongest knee sup-port for moderate to severe sprains of the ACL PCL MCL and LCL The itemrsquos Exo-Tech QUAD provides 4-way ligament support with resin stays to support medial and lateral stability

Shock Doctor Ultra Pro Chin Strap

McDavid 737 Hex Thudd Short

Cramer Productrsquos Thunder 7 Girdle

EvoShield Padded Protective Arm Sleeve

EvoShield Hybrid Pro Rib Shirt

EvoShield Hybrid Pro Girdle

McDavid Hex Sleeveless Shirt 5-pad

Zamst ZK-7 Knee Support

OCTOBER 28 2013 | SGBWeeklycom 17

Wilson is excited to offer its GST Football in 2014 which will be available at leading big box retailers team dealers and directly from the manufacturer ldquoAs far as footballs are concerned our highlight item is still the GST (Game Saving Technology) football that is the number one selling leather game footballrdquo said Craig Kopash business director American football Wilson ldquoThe GST offers our exclusive GST leather that uses less tanning to allow more tack to come to the surface and a deeper pebble The GST also offers the patented ACL (Accurate Control Lacing) and patented sewn-on composite stripesrdquo

During 2012 Wilson tested with eight select FBS level colleges a Wilson Prestige Program that allowed the schools to build their ball from the ground up ldquoYou may have seen these footballs used on the field by Notre Dame as they made their National Championship run or by Texas AampM and their quarterbackrsquos award-filled yearrdquo commented Kopash ldquoThis year we expanded the program to 20 schools and for 2014 it will be open to all college programsrdquo He added that those testing colleges were able to select from two different patterns the exclusive Wilson Pro Pattern or the CollegiateHigh School pattern Wilson also opened up the color options on all brand identities on the GST for the first time and allowed schools up to three colors to match the brand logo and valve panels to their school colors Teams can also choose their own logo in foil colors on the third panel

The GST football features sizing that is unique and exclusive to the brand ldquoWilson is the only company that offers two sizes in the GST and Traditional lines that conform to NCAA and NHFS standardsrdquo continued Kopash ldquoWe offer not only the smaller 100310051205 pattern balls that are made to the smallest specs of the NCAA and NHFS rules but Wilson is also the only company that can offer the NFL pattern ball in a stripped NCAAHS ball -1001 and 1004 This is especially important for quarterbacks with larger hands or players looking to transition to the NFLrdquo

The GST footballrsquos patented sewn-on composite stripe boasts 82 percent more grip than traditional laces while its ACL system makes the ballrsquos laces 174 more gripable than traditional laces or the latigo lace system used in NFL game footballs

Wilsonrsquos Standard GST Football will retail at $70 while the Prestige GST will sell for $130

Both are designed to protect the ribs legs and hips of NFL athletes providing the combination of lightweight performance and maximum protection All EvoShield football protective apparel will be available at big box and specialty sporting goods retailers and various online retailers

In the Balls Category ever-improving materials will be found in foot-balls that will be available from several brands

Spalding will bring the TF-SB1 Football to market With a retail price of $100 the TF-SB1 incorporates exclusive Spiral Balance Technol-ogy which leads to tighter and more accurate passes This ball utilizes a lighter color than most traditional footballs for improved visibility while its Horween ldquoSrdquo tack leather cover creates an improved grip

Spalding TF-SB1 Football

Wilson Prestige GST

ACHIEvE YOUR GOALS

As the broadest deepest and most timely data available for the US Sports and Outdoor Active Lifestyle Market SportScanInfo is the weekly retail point-of-sale data reporting solution To learn more about how we can help your business call 7049873450 or email sportscansportsonesourcecom

Breadth of data depth of data timeliness of data

SportScanInfocomA Service of The SportsOneSource Group

18 SGBWeeklycom | OCTOBER 28 2013

HOOPING IT UP 2014 bASkETbALL EqUIPMENTWhen it comes to protective equipment basketball players playing on the hardwood are the polar opposite of football players on the gridiron Whereas football players are armed to the teeth with protective gear basketball play-ers wear a minimal amount of gear less over and under their uniforms

Chris Barry a sales associate at The Sports Authority in Nottingham MD interacts with athletes on the sales floor year-round and shared his obser-vations ldquoThe primary basketball equipment that people come in for aside from shoes are knee braces and ballsrdquo said Barry ldquoWe do have some sleeves most of the sleeves that we have are from McDavid and they have padding on the elbows Those are actually huge sellersrdquo

The sleeve category has taken off in recent years for basketball players rep-resenting a trend started by NBA players ldquoI think they sell well because most of the kids playing basketball are going for what looks goodrdquo stated Barry ldquoTheyrsquore not going for protection with sleeves to be honest They want what looks good and what is in What really helps sleeves especially those from McDavid is that they give players support in their arms and they help blood flow especially with compression And if they do fall on the court the pad-ding helps prevent bruises and the player wonrsquot be hurt as badlyrdquo

McDavidrsquos newest sleeve for 2014 is the 6500 Hex Shooter Arm Sleeve Set to retail at $20 and available in four colors the Hex Shooter utilizes 9mm Hex Technology posi-tioned at the elbow and arm compression that maintains muscle warmth and prevents abra-sions and scratches The machine washable and dryable sleeve includes hDc Moisture Management Technology to keep basketball players cool and dry

Shock Doctorrsquos leading sleeve will be the Velocity Shockskin Basketball Arm Sleeve Retailing at $30 the Velocity Shockskin sleeve is lightweight and breathable Technological

features include Pure-Vent direct ventilation that amplifies airflow throughout padded areas in ad-dition to variable stretch materials that allow for unrestricted arm and elbow movement

ldquoHonestly I think that kids seeing NBA players wearing sleeves is the biggest reason for sleeves sell-ing wellrdquo continued Barry ldquoThe bottom line is that they look good Players might say that sleeves help them out shooting the ball and compression sleeves do help with blood flow but college and NBA play-ers who wear sleeves today influence a majority of kids Theyrsquore trying to look goodrdquo

Mouthguards are a popular protective accessory with basketball players who are always cognizant of protecting themselves against inadvertent flail-ing elbows ldquoShock Doctor with the Nano Double Mouthguard usually sells well for us and we expect them to lead the way in 2014rdquo observed Barry

Shock Doctorrsquos basketball mouthguards for 2014 are highlighted by the Basketball STC Mouthguard in addition to the Nano Double Mouthguard called out by The Sports Authorityrsquos Barry The Basketball STC retails for $20 and is fully equipped with a gel-fit liner for a snug comfortable mold to an athletersquos teeth The Nano Double priced at $25 is a dual-arch low profile mouthguard designed to amplify upper and lower jaw protection It is also equipped with Shock Doctorrsquos Tri-Bite and MORA technology for a com-fortable correctly positioned bite

McDavid 6500 Hex Shooter Arm Sleeve

Shock Doctor Velocity Shockskin Basketball Arm Sleeve

OCTOBER 28 2013 | SGBWeeklycom 19

Pro-Tec will be helping basketball play-ers protect their legs and feet with two new products among several other protective items offered by the Redmond WA-based sports medicine manufacturer Pro-Tecrsquos Gel Force Knee Support is a great sports

medicine piece for basketball players ndash as well as athletes in any

other sport - recovering from knee injuries or looking for extra support and protec-tion The Gel Force Knee Support retails for $30 Medical applications for the support include Patello-Femoral pain syndrome Patellar tracking chondromalacia and mi-nor meniscus and ligament tears The com-panyrsquos Gel Force Ankle Support is essential for players suffering from ankle sprains basketballrsquos most widespread injury ldquoThe Gel Force Ankle Support is made with breathable material fits like a sock and provides compression and medial and lat-eral supportrdquo said Jennie Habersetzer mar-keting and sales at Pro-Tec Athletics ldquoItrsquos common for basketball players to wear and it fits nicely in a basketball shoerdquo Pro-Tec items can be found at specialty running and

sporting goods storesCramer Productsrsquo Per-

formance Shorts are ideal for basketball players to wear under their uni-form or practice shorts to improve their game Retailing at $60 the shorts consist of high stretch panels that pro-vide compression and support to core muscle groups during intense

activity In addition abdominal support panels also provide compression to core muscle groups while the seamless side panel construction offers comfort

When it comes to basketballs a few nota-ble models are ex-pected to be hot for 2014 ldquoThere are a couple basketballs that we expect to sell well in 2014rdquo said Barry ldquoThe Spalding TF1000 Classic Adult Bas-ketball comes to mind first Irsquove probably had three or four high school coaches come in and buy six or seven balls It has a mi-crofiber composite so the leatherrsquos going to be better the ball is longer lasting and the bladder is better because it holds more air The bounce is supposed to be great with that particular ballrdquo

Aside from Spalding Wilson Adidas and Nike Barry singled out Under Armour as a brand rapidly gaining market share and popularity in the basketball category ldquoUnder Armour is going to be one of the biggest companies soon especially in basketball and football Everything that theyrsquore doing now is tremendousrdquo he explained ldquoNikersquos going to outpace Under Armour in shoes but when it comes to apparel balls and some equipment Under Armour is going to be up thererdquo The Under Armour 495 Indoor Outdoor Basketball which retails for $30 and can be found at all major big box retailers is expected to be a big seller in 2014 Barry added that Under Armourrsquos rapid rise can be attributed to effective marketing persistent brand-building and desirable products that resonate with consumers

According to Barry price points for basketballs have stayed fairly consistent in the mid- and mid-to-upper range over the past few years ldquoThe Spalding TF1000 is going to be about $70 But then you also the Spalding NeverFlat Ball which is also a great ball and stays inflated about 10 times longer than any other ball retailing for $55rdquo he said ldquoI would say any ball from around $40 to about $80 would be considered the mid-to-upper end price

point range Thatrsquos compared to the official NBA leather basketball which sells for $150 That ball would be the high endrdquo

In the field equipment category players can turn to training hoops to improve their shooting Goalrilla a leader in sports training equipment will have the CV 60 Basketball System available at Dickrsquos Sporting Goods and specialty retailers nationwide With a retail price of about $1400 the CV 60 is capable of handling over 1000 pounds of vertical torque to the rim It is constructed with a one-piece steel pole for strength as well as an all-steel precise height adjustment from 7 frac12 feet to 10 feet

Shock Doctor Basketball STC Mouthguard

Pro-Tec Gel Force Knee Support

Pro-Tec Gel Force

Ankle Support

Cramer Productsrsquo Performance Shorts

Spalding TF1000 Classic Adult Basketball

Under Armour 495 Indoor Outdoor Basketball

Spalding NeverFlat Ball

Goalrilla CV 60 Basketball System

Shock Doctor Nano Double Mouthguard

20 SGBWeeklycom | OCTOBER 28 2013

JUST FOR kICkS 2013 SOCCER EqUIPMENTSoccer players will also benefit from in-creasingly advanced equipment whether in the form of shin guards balls soccer goals or protective accessories

Unlike hardgoods in other sports shin guards remain a more functional necessity that depends less on technological features than other higher-priced protective pieces ldquoDepending on the playerrsquos age and what level theyrsquore playing in shin guards can help tremendouslyrdquo shared The Sports Author-ityrsquos Barry ldquoIf yoursquore from age 15 to about 20 playing club ball or high school yoursquore not going to need anything too protective unless you injured your ankle or you really want to protect yourself Most of the time soccer players just put on something simple that covers a little of the shin and they run Kids in Europe use cardboard and put that on their shins and go runningrdquo

Barry observed that one shin guard in particular that a lot of people have been buying for kids ages 10 and below is the Nike Youth Charge Shin Guards which retails for about $15 ldquoMost people are loyal to brands whether they like Nike or they like Adidasrdquo he stated ldquoBut if somebody appreciates the sport as much as the avid players do they will go for whatrsquos best for them Irsquom a serious player and I used to love Adidas shoes But since Irsquove gotten older Irsquove switched over to Nike and I also switched to Umbro cleats when I was 14 Every brand fits a little differently Nike cleats and shin guards fit

more narrowly on the foot and leg where compared to Adidas which have a more natural fit Adidas shin guards will provide more coverage than Nike shin guards and they will cover a majority of the leg instead of just the shinrdquo

Oftentimes shin guard purchases are made with affordability in mind especially for younger players Itrsquos not until players get older and more serious that shin guard purchases and preferences may get more specialized but even then most soccer players see shin guards as a basic necessity and not an item that they expect perfor-mance or technologically advanced protec-tion from ldquoIrsquom also a coach and with most of the kids that I know their parents will buy them the cheapest shin guards and the cheapest cleats and they just go out and playrdquo said Barry ldquoEven players who play club and travel soccer theyrsquore usually going for something that covers most of the shin that they can fit easily under their socks and get cleared by the referees so that they can playrdquo

The mens Adidas Nitrocharge Pro Shin Guards with a retail price of $20 should be a big seller for next year Designed with a light and flex-ible shield these shin guards feature an easy slip-in construction and com-pression fabric that helps support blood flow A compression sleeve supports blood flow back to the body center while soft synthetic lining makes these guards comfortable

Wilsonrsquos NCAA Forte Shin Guard retail-ing for $25 will be a key new shin guard for 2014 This NCAA-branded guard has a comfort fit Lycra sleeve with power band

enhancements for added compression and muscle cir-culation with a removable inner shell NOCSAE ap-proved the NCAA Forte is available in 3 sizes dictated by player height

Franklin Sports will offer a high performing affordable shin guard with its MLS Premier Shin Guards Priced at $20 the MLS Premiers feature an air tube enhanced shell that increases abrasion resis-tance and impact resistance Its adjustable straps conform to leg size while poly back-ing enhances comfort and feel and a detach-able ankle pad with comfort stirrup ensures a proper and customized fit

Storelli Sports is an emerging manufac-turer that will be offering premium soccer equipment in 2014 Based in Brooklyn NY Storelli Sports is the first and only

brand dedicated to soccer protective-wear Storellirsquos sig-nature item is the ExoShield Head-guard a potentially g r o u n d b r e a k i n g

guard that helps protect against impacts to the head Set to retail at online specialty re-tailers for about $60 the ExoShield is the most protective soccer headguard on the market worn by world-class professional players in English Premier League and Champions League It has outperformed tra-ditional headguards in scientific protection testing and reduces the effect of G-forces by over 50 percent with a cool design that avoids the traditional ldquohelmetrdquo look The ExoShield incorporates the same lightweight

Adidas Nitrocharge Pro Shin Guards

Wilsonrsquos NCAA Forte Shin Guard

Storelli Sports ExoShield Headguard

OCTOBER 28 2013 | SGBWeeklycom 21

open-cell viscoelastic foam used in combat-grade military helmet liners and is constructed specifically for soccer with best-in-class materials to provide superior impact absorption temperature control breathability and comfort

Storelli will also have its BodyShield Leg Guards as a feature item for next year With a $40 price tag the BodyShield Leg Guards fea-ture high-performance Poron XRD polyurethane foam for maxi-mum protection from impact and abrasion It also includes ad-

vanced anti-microbial treatment which reduces the risk of infections These guards are also flexible and comfort-able as its unique padding design and placement enhances mobility without compromising protection

Zamst will be helping soccer players reinforce protect and recover better than ever with their support technology One of Zamstrsquos key items in soccer is the TS-1 Compression Thigh Support which will retail at $50 The TS-1 provides com-pressive muscular support for the thigh muscles ndash the quadriceps adductors and hamstrings Itrsquos i-Fit technology allows for easy application and adjustable two-way compression for enhanced comfort and concentrated muscle support and the supportrsquos anatomical design ensures a customized fit superior support and excellent heat retention

Pro-Tec will offer several premium sports medicine items for soccer play-ers dealing with injuries and pain Pro-

Tecrsquos Ankle Wrap about $19 has a form-fitting neoprene sleeve for compression making it an excellent treatment for ankle sprains White straps can be wrapped around as tightly as necessary for ad-ditional support The Knee Pro-Tec Patellar Tendon Strap which can be used for any sport and is priced at $17 is especially useful for soccer players It provides targeted compression to the base of the patellar tendon to stabilize the knee so the joint can track correctly The strap is most often used for pain centrally located around the patella or kneecap an especially for patellar tendonitis and Osgood-Schlatters disease

For field equipment Goalrilla will have goals and training systems to help soccer players hone their shooting

skills Brand new is the Goalrilla Gamemaker Soccer Goal line an innovative line of air-pressurized durable and transportable soccer goals The Gamemaker gives soccer players the ability to pump up a sturdy goal which reaches its full size in 90 seconds and replicates the authentic play of a traditional steel

goal Depending on the goal size the retail price ranges from $180 to $700 Goalrillarsquos Striker Trainer $350 is a double-sided soccer

goal for strengthening essential soccer skills as well as shooting and scoring potential for players of all ages Both the Gamemaker and Striker Trainer will be available at soccer specialty retailers on-line at Goalrillacom and at other sporting goods stores

Several cool soccer balls will be available for 2014 ldquoI personally like the Wembley Ball from Adidasrdquo shared Barry ldquoNike will have the In-cyte which includes the La Liga and Series A versions and those will be some of the biggest sellers because kids love playing with the balls used by the prosrdquo

The NCAA Forte FYbrid Premium Match Ball from Wilson is another key soccer ball for 2014 Retailing at $120 the NCAA Forte FYbrid is the official ball of the NCAA Soccer Championships Both NCAA and FIFA approved and available in four colors it boasts Fused Panel Technology which minimizes water and moisture intake making it both highperforming and durable in all kinds of game conditions

Adidas will be rolling out the Finale Lisbon OMB Ball at retail for $150 Rigorously tested to receive the highest FIFA rating the Finale Lisbon OMB is the official match ball for the UEFA 2014 Champions League tournament Technology is a point of emphasis with this ball as it is thermally bonded with a seamless surface for superior touch and low water uptake It also has a butyl bladder for best air retention

Once again the trend of young players drawing inspiration from their favorite professional play-ers has led to big demand for pro-style equipment ldquoKids want to look like theyrsquore playing with a professional ballrdquo said The Sports Authorityrsquos Barry

Storelli Sports BodyShield Leg Guards

Pro-Tec Patellar Tendon Strap

Pro-Tec Ankle Wrap Wilson NCAA Forte FYbrid Premium

Match Ball

Adidas Finale Lisbon OMB Ball

Goalrilla Gamemaker Soccer Goal

Goalrilla Striker Trainer

Zamst TS-1 Compression Thigh Support

22 SGBWeeklycom | OCTOBER 7 2013

CALENDARFor full year calendar go to sportsonesourcecomevents

TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

oCtober

29-31 Sport Source Asia Hong Kong

29-1 NASGW Expo Grapevine Tx

noVember

1-3 NBS Fall Athletic Market Austin Tx

5-7 TAG FallWinter Show St louis MO

15-17 ADA Fall Show San Antonio Tx

24-26 Sports Inc Athletic Show las Vegas NV

deCember

2-4 EORA SE Winter Market Asheville NC

3-4 WWSRA NW Early Preview Seattle WA

3-5 MRA December Market lansing MI

4-6 FFANy New york Ny

10-11 EORA FlA Winter Market Punta Gorda Fl

10-11 WWSRA NorCal Early Preview TBA

11-12 Atlanta Shoe Market Atlanta GA

JAnUArY

6-8 ATA Show Nashville TN

7-9 MWSRA january Show Madison WI

7-9 WWSRA Rocky Mtn Preview Denver CO

7-9 WWSRA Northwest Preview Portland OR

9-11 Surf Expo Orlando Fl13-14 WWSRA Intermountain Preview Salt lake City UT

Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg

National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg

Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom

Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg

Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg

Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg

Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom

Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom

Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com

Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom

13-15 WWSRA NorCal Early Preview Reno NV

14-17 SHOT Show las Vegas NV

15-18 NBS Winter-Specialty Market Fort Worth Tx

16-18 Sports licensing amp Tailgate Show las Vegas NV

17-19 Imprinted Sportswear Show (ISS) long Beach CA

21 ORWM Demo Day TBA

22-25 Outdoor Retailer Winter Market Salt lake City UT

30-2 SIA Snow Show Denver CO

FebrUArY

3-4 SIA On-Snow Demo Copper Mountain CO

3-4 SIA Nordic Demo Copper Mountain CO

5-7 FFANy New york Ny

5-8 Sports Inc Outdoor Show Phoenix AZ

6-10 NBS Semi-Annual Market Fort Worth Tx

9-11 EORA SE February Show Greenville SC

10-13 Worldwide Spring Show Reno NV

11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN

mArCH

14-16 Imprinted Sportswear Show (ISS) Atlantic City Nj

AprIL

4-6 Imprinted Sportswear Show (ISS) Orlando Fl

22 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 23

MARK YOURCALENDARS

Summer Market AUGUST 6-9 2014

Open Air Demo AUGUST 5 2014

Winter Market JANUARY 22-25 2014

All Mountain Demo JANUARY 21 2014

Page 4: ISSUE 1343 OCTOBER 28, 2013 The Weekly Digital ...d4ex6pvli7xof.cloudfront.net/sgbweekly/2013/SGB_13Q4/...Skechers USA, Inc. reported earnings jumped 143.6 percent in its third quarter

4 SGBWeeklycom | OCTOBER 28 2013

strategic direction and operation of the brands factory stores across the US and Europe In her new role McCabe will be responsible for Under Armours brand house and factory house stores across the US and for the companys global retail strategy

LaRose joins Under Armour from Express where he served as SVP of e-commerce Prior to Express LaRose was the VP of multi-channel and international online with Sears As senior VP global

PEOPLE MAKING NEWS I UNDER ARMOUR

Under Armour said Kip Fulks has added president of product to his current responsibilities as chief operating officer while Henry Stafford is now serving as president of North America Under Armour also announced the addition of Susie McCabe as SVP global retail and Jason LaRose as SVP global e-commerce

As Planks first partner Fulks was instrumental in building Under Armours operations function Throughout the years Fulks expanded his role to include innovation and product Under his

leadership Under Armour has introduced cutting-edge products including Armour39 SpeedForm and ColdGear Infrared As COO and president of product he will drive the integration of product development design technology and supply chain while building on the brands dedication to best-in-class service

During his tenure at Un-der Armour Stafford has played a vital role in driv-

ing and implementing the launch of break-through innovations including Charged Cotton Charged Cotton Storm UA Coldblack and Armour Bra As president of North America Stafford will build a merchandising team and capability for Under Armour North America in addition to his executive responsibility across e-commerce retail wholesale and retail marketing

I am extremely proud to elevate two outstanding established leaders within our organization while also adding great new tal-ent to our executive team said Kevin Plank CEO and Founder Under Armour Henry Stafford has played an instrumental role in launching our industrys most innovative apparel platforms and Kip has provided superior leadership in product development and operations since the brands inception and continues to drive game changing technology

McCabe spent over 16 years with Ralph Lauren Corporation including president factory store concepts where she led the

Under ArmoUr Promotes Fulks AND stAFForD ANNouNCes ADDItIoN oF mcCAbe

AND larose

e-commerce at Under Armour LaRose will oversee the global stan-dard for all online consumer experiences and will be responsible for driving web business and strategies to further connect with the brands core consumer

Susie McCabe SVP global retail Under Armour

Jason LaRose SVP global e-commerce Under Armour

Henry Stafford president North America Under Armour

Kip Fulks COO and president of product Under

Armour

BY THE NUMBERS

NEWS

+7Amer Sports grew sales 7 percent in local currency terms and held margins in the quarter ended September 30 despite a shift in peak Winter Sport deliveries into the fourth quarter that caused it to burn through more cash The company said its on track to meet its revenue and income targets for the year despite tough trading conditions

+2976Under Armour Inc reported earnings rose 269 percent in its third quarter ended September 30 to $728 million or 68 cents a share exceeding Wall Streets consensus estimate of 66 cents Revenues jumped 257 percent to $7231 million led by strong double-digit growth across categories The company again raised its outlook for the year

+39Cabelas Inc reported comparable store sales increased 39 percent Net income in the third quarter increased 166 percent to $499 million or 70 cents a share compared to $428 million or 60 cents in the year ago quarter Total revenue increased 148 percent to $8508 million

+1436Skechers USA Inc reported earnings jumped 1436 percent in its third quarter ended September 30 to $268 million or 53 cents a share compared to net earnings of $110 million or 22 cents a year ago Revenues climbed 201 percent to $5158 million compared to $4294 million for the third quarter of 2012

+50VF Corps revenues rose 5 percent in its third quarter ended September 28 to $33 billion led by Outdoor amp Action Sports Jeanswear and its International and Direct-to-Consumer businesses Global sales rose 16 percent at Vans 3 percent at The North Face and 2 percent at Timberland Net income on an adjusted basis grew 11 percent

6 SGBWeeklycom | OCTOBER 28 2013

HIbbett SportS SeTS TRANSITION PlAN FOR

MICkey NeWSOMe

Hibbett Sports Inc announced that effective February 2 2014 Mickey Newsome would transition from his current position as executive chairman and employee of the company to non-executive chairman Jeff Rosenthal president and CEO was also appointed to its board of directors effective immediately increasing the boardrsquos size to 10 members

Joining as an outside salesman in 1964 when Hibbett had two stores Newsome 74 has since held numerous positions at Hibbett including retail clerk outside salesman to schools store manager district manager regional manager and president He served as president from 1981 through August 2004 and was named CEO in September 1999 and chairman in March 2004 He stepped down as CEO in March 2010 Hibbett Sports now has 894 stores

ldquoIt has been my lifersquos work and privilege to lead Hibbett Sports for the past 48 years as well as to bring many of the worldrsquos leading brands to the communities we serverdquo said Newsome ldquoThe end of this fiscal year is an ap-propriate time for me to transition from my day-to-day executive duties to my responsibilities as non-executive chairman Irsquom confident that the team under Jeff rsquos leadership will continue to deliver the growth customer service associate development and strong shareholder returns that we have all come to expect from Hibbett Irsquom pleased that Jeff rsquos many contributions have been recognized with his appointment to the Boardrdquo

Al Yother lead director of Hibbett Sports added ldquoOn behalf of a grateful Board and over 7500 associates Irsquod like to thank Mickey for his leadership commitment and vision As part of the companyrsquos ongoing succession plan-ning he has assembled what we believe is the best and most talented team in the sporting goods industry From 13 stores in 1980 to over 890 today he has led Hibbett Sports through a tremendous period of growth and excep-tional standing within the vendor landlord and investment communities We are confident in the companyrsquos continued success under Jeff rsquos leadership and I look forward to working with both of them on the board of directorsrdquo

Mickey Newsome set to transition from his role as Executive Chairman to Non-Executive Chairman Hibbett Sports on February 2 2014

AdIdAS CREATES NEW US MODEl

BECKER ExITS REEBOK

To maximize the potential of both Adidas and Reebok the Adidas Group is uniting both brands under one management team in North America to jointly operate them with immediate effect Patrik Nilsson currently president of Adidas North America has been appointed president Adidas Group North America and will lead the newly united organization

Uli Becker currently president of Reebok North America has decided to leave to pursue new career and business opportunities Reebok will continue to be based in Canton and the Adidas brand in Portland

ldquoOur goal is to strengthen our business to invest in our brands and to enable faster growth for both brands by winning our key consumers ndash the High School Kid for Adidas the Fit Gen-eration for Reebok and avid sports fans through our Sports Licensed Division said Herbert Hainer CEO of the Adidas Group of the changes in North America With this new organiza-tional structure we ensure that both the Adidas and Reebok brands remain separate and dis-tinctive while leveraging the Groupsrsquo strengths This new set up will make our Group stronger and grow our business faster in the USrdquo

Adidas said Nilsson who will also assume global responsibility for Reebok-CCM Hockey has a proven track record of success in the US spearheading double-digit growth for the Adi-das North America business Nilsson was named president of Adidas North America in Janu-ary 2007 and first started with Adidas in 1991 as head of sales and marketing at Adidas Sweden

Becker had been with Adidas Group in different capacities for 23 years ldquoWe would like to thank Uli for his leadership expertise and the many contributions he has

made to the success of the Adidas Group over the last 23 years in his various roles at Adidas and Reebok in marketing and sales We wish him all the best for his future endeavorsrdquo com-mented Hainer

To ensure the brands remain focused on their respective objectives Portland will remain the home of the Adidas brand in the US and the Reebok brand will continue to be based in Canton There are no changes to the Adidas Group locations in Indianapolis and Spartanburg

Photo courtesy Adidas

STORE OPENINGS

NEWS

Cabelarsquos announced plans to open a store in Nanaimo British Columbia Canada in Spring 2014 as well as stores in Garner NC and Sun Prairie WI in Spring 2015

bass pro Shops will locate its fourth Canadian store in Moncton New Brunswick Canada Bass Pro also announced plans for a new store in the greater Cincinnati area

the Sports Authority opened its first store in Ponce Puerto Rico

Under Armour opened an Experience store at the jing An Kerry Centre in Shanghai China and also revealed plans to open the Brand House in Mclean Virginiarsquos Tysons Corner Center

Field amp Stream the new hunt amp fish concept from Dickrsquos Sporting Goods plans to open a store in Big Flats Ny a small town west of Elmira The location will represent the chainrsquos third store in the US

burton Snowboards announced the opening of two new East Coast partner stores The first is in the DC metro area and the second is a pop-up Burton partner store in northern New jersey Both new stores were opened in partnership with local retailers

8 SGBWeeklycom | OCTOBER 28 2013

Photo courtesy Reebok

Contact jeremy Freed at 3039977302 or email SportsjobssportsonesourcecomFREE ACCESS TO THE lATEST jOB lISTINGS

REACHING THE MOST CONNECTED BEST INFORMED AND HIGHEST CAlIBER PROFESSIONAlS IN THE ACTIVE

lIFESTylE MARKET

THE INTERSECTION OF CAREER AND LIFESTYLE

Photo courtesy Reebok

10 SGBWeeklycom | OCTOBER 28 2013

ZEAL Optics is planting a forest The company has partnered with historic non-profit conservationist group American Forests to plant 5480 trees ndash a number derived from the elevation of ZEALrsquos headquarters in Boulder CO -- across the US this year With the newly founded corporate partnership being called Project 5480 ZEAL will promote the reforestation of outdoor areas as a part of their ldquoGroundedrdquo initiative

ldquoProject 5480 is a by-product of the ZEAL Grounded initiatives We want to raise awareness of the beetlekill issue that is destroying our forest and backyard in Colorado We will plant 5480 trees annually as our commitment to reforestation and taking small but deep-rooted steps toward doing our partrdquo said John Sanchez President of ZEAL ldquoWersquore very proud of our standard of practice and the entire strategy is to build innovation at the raw material level upwards The commit-ment to sustainability and fair practices is built into the roots of ZEAL in an initiative we call Grounded We believe in doing our part so that the images of the forests we put in our ads catalogs and marketing materials are around for generations to come Someday I want to walk our customers friends and my family through these forests that we helped to growrdquo

Founded in 1875 American Forests is the countryrsquos oldest national nonprofit conservation organization in the US In the last two decades they have planted more than 44 million trees The group has served as a catalyst for many of the most important milestones in the conser-vation movement including the founding of the US Forest Service the national forest and national park systems and literally thousands of forest ecosystem restoration projects and public education efforts ldquoOur ZEAL consumers employees retail partners athletes and sales reps will all be a physical part of the reforestation effort because we want to be a hands on partnerrdquo said Sanchez

ldquoTheir efforts to build awareness among customers of the need to protect our nationsrsquo forests and to help restore forests through tree

planting are a critically important contribution to achieving an eco-logically sustainable futurerdquo said Lea Sloan VP of communications American Forests ldquoTogether we can ensure that future generations have healthy beautiful forests to enjoyrdquo

ZEAL Optics has the only known sunglass line with all frames built from plant-based materials Z-Resin is a plant-based resin made from castor bean oil instead of crude oil creating a more eco-friendly prod-uct without sacrificing quality or performance ZEAL also recently introduced the first plant-based lens e-llume as an addition to their eco-construction and initiatives

As a part of the companyrsquos global Grounded initiative Z-resin is just one step ZEAL took toward sustainability According to the company every effort has been made to reduce waste in production and every-day operations and to encourage consumers to do the same Incentiv-izing customers to replace broken parts instead of throwing the entire pair away through low-cost repair and replacement parts ZEAL mod-erates waste and encourages material conservation They also produce as much of their printed materials as possible on Forest Stewardship Council certified paper At their headquarters in Boulder employees bike to work and are proud to have an office constructed utilizing bee-tle kill wood sourcing resources from the surrounding community The boutique brand is also known in the goggle market for the HD Camera Goggle and the original GPS goggle

ldquoWhat we want is to build sunglasses and ski goggles that enhance outdoor experiencesrdquo concluded Sanchez ldquoThat cant happen if we dont do our part to rebuild the playing field where these experiences take place I use a tree as an illustration for our brand As we grow new branches form and our size above ground represents the company mar-ket growth but what people cant see is that our roots are growing at the same length Our social and ecological responsibilities initiatives will keep us deep rooted humble and lsquogroundedrsquo This is what will make us strong and keep us in the market as a very unique brand of opticsrdquo

GIV ING BACK

ZeAL optICS PARTNERS WITH AMERICAN FORESTS FOR PROjECT 5480

John Sanchez President of ZEAL

Photo courtesy Zeal Optics

OCTOBER 28 2013 | SGBWeeklycom 11

PULSE OF THE OUTDOOR CONSUMER STUDY

2013

A Market Insight Study from The SportsOneSource Group

For more information or to reserve your copy of the Pulse Of The Outdoor Consumer study contact Neil Schwartz 5616923722 or email SOSResearchSportsOneSourcecom

SOS Research takes an in-depth look at the key shopping behaviors influences and motivators for Americarsquos active outdoor consumer

12 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 13

HEAD START 2014 FOOTbALL EqUIPMENTThe protective category in football has seen a noticeable shift upwards in average selling prices over the past decade as awareness regarding concussions and serious head inju-ries has become an emphasis in the sport Despite shrink-ing athletic budgets and a sluggish economy tightening spending of disposable income for families business is still strong for sporting goods in general and football protec-tive equipment specifically Quite simply players and their parents are spending more to get the best protection to safeguard against serious injuries This means big business and enticing profit margins for retailers and team dealers It also provides an opportunity for sellers to provide quality customer service that makes a difference in the safety and health of the football players coming to them for help pick-ing out equipment

ldquoOne of the key trends wersquove seen from a retail stand-point is that consumers ndash whether itrsquos parents or players ndash are doing their research and are willing to spend more on protective equipmentrdquo stated Michael Oller VP consumer products at Riddell Inc ldquoTheyrsquore asking questions theyrsquore more educated they want to know what features are out there that they could incorporate or purchase within their helmet So thatrsquos a good thing for us as a manufacturer An educated consumer is really what wersquore looking for as we move forward We want to connect that consumer with our innovations as we come out with helmets We saw that this year more than in years pastrdquo

Helmets and shoulder pads are the two most vital equip-ment pieces for football players and they also represent the highest price tags and margins for sellers The balance between finding the right amount of protection with the best fit performance and level of comfort is the challenge that all equipment manufacturers strive to find with their products Next year will be another step forward as leading brands including Riddell Schutt and Xenith offer the safest and best-performing helmets shoulder pads and protec-tive accessories to date

ldquoAs far as what players are looking for theyrsquore more in tune with protectionrdquo said Moller ldquoThey want those fea-tures from a protective standpoint but they also want comfort and fit With rule changes in football they want to make sure that their helmets are staying on and they want

to feel comfortable in those helmets We [at Riddell] are fortunate enough to have products that appeal to those players and wersquove seen the success around thatrdquo

According to Moller Riddellrsquos two most successful helmets are the Riddell 360 and the Riddell Speed ldquoBoth hel-mets are the highest level of protection that we offerrdquo he stated ldquoThe player is getting a great protective helmet In

Football Basketball and Soccer players will have the most advanced equipment at their disposal in 2014 SGB previews key protective gear field equipment balls and accessories that will be available at retail next year

EqUIPPED FOR

SUCCESSBy Fernando j Delgado

According to Moller Riddell will have five different youth hel-met models for 2014 ranging in price from $100 up to $300 at retail with each model designed specifically for different levels of play ldquoWhether the player is a young beginner or an experi-

addition both of those helmets have overliners which consist of a material that lines the liners of the helmet for comfort and fit The 360 also has an additional inflation point at the back that locks in the playerrsquos head a little better with the enhanced occipital lock which is that little knob on the back of the playerrsquos head It really cra-dles the back of the head and stabilizes the helmet keeping the helmet secure so it can do its jobrdquo The improved fit of the 360 is especially important for youth league and high school players as rule changes require players to be removed from play if their helmet falls off or becomes dislodged The 360 helps playersrsquo stay on the field as its fit and stability ensures that their hel-mets donrsquot fall off during play

enced junior high player we have a lot of different models that fit the particular needs of that play-errdquo he shared

At Schutt technology is melded with striking colors and helmet designs Schuttrsquos Vengeance DCT Elite Helmet set to retail at $255 is its newest helmet The DCT which stands for Dual Com-pression Technology combines Schuttrsquos 5th generation of TPU Cushioning The TPU contains durometers that are specifically designed to absorb high- and low-velocity impacts highlight-ing just a few of the many techno-logical features of the helmet

Another new helmet from Schutt is the adult AiR XP Pro one of the lightest helmets on the market and the only traditional standoff helmet left on the market for a retail price of $225 Schutt

Riddell 360

Riddell Speed

14 SGBWeeklycom | OCTOBER 28 2013

by the Custom Power CPK and the Power SPK pads which carry catalog-listing prices of $435 and $299 respec-tively

ldquoOur shoulder pad line continues to grow

and it mirrors what wersquove done with our helmetsrdquo shared Riddellrsquos Moller ldquoWersquore creating products that fit the needs of players Our elite level shoulder pads - branded under lsquoPowerrsquo ndash are the ones you see at the NFL and college levels Wersquove taken some notes and some leads off the Power shoulder pads and brought those features down to the youth and junior varsity levels Things like flat pad construction air management materials and corrugated caps ep-aulets and arches So when you get specific to shoulder pads we have a broad strong line that has pads that are the lsquochildrenrsquo of our Power line of varsity pads That ties back to what the players are looking for ndash theyrsquore looking for protection but theyrsquore also look-ing for performance Years ago Riddell was established as a protec-tive company But over the past several years and now more than ever wersquore leaning towards performance and protection and wersquove adopted the tagline of lsquoProtect and Performrsquo The athlete is looking for both and theyrsquore looking to Riddell for bothrdquo

With their shoulder pads Riddell has emphasized flat pad con-struction that keeps the pads tighter and that also provides players with a better range of motion all without sacrificing protection ldquoOur shoulder pads have been modernized and not only do they look cool but players really enjoy wearing them because it gives them that ability to perform at a very high levelrdquo said Moller

Schuttrsquos shoulder pads for 2014 are highlighted by the AiR Maxx Flex 20 and O2 Pro The AiR Maxx Flexx 20 with a retail price of $300 features Triple Shoulder Protection combining TPU Energy Lock Technology with D3O and a clavicle channel system This

will also feature several youth mod-els including the Recruit Hybrid $90 XP Hybrid $90 Vengeance DCT Hybrid + $115 and Youth AiR XP Pro $190 among others

ldquoEveryone is always looking for lighter and strongerrdquo said Glenn Beckmann director of marketing communications for Schutt Sports

ldquoWersquore always looking into new poly-mers and new materials that we can make helmets and faceguards from We just introduced a newly engi-neered polymer padding for some of our youth helmets called D3O Ev-eryonersquos looking for that balance be-tween lightweight and the best pro-tectionrdquo

Beckmann also shared some interesting observations regarding other notable trends in the protective equipment category ldquoOne of the negative trends that we see are third-party products that are being promoted to be put on or in helmetsrdquo he said ldquoI canrsquot tell you how many times a week I get an email from a company say-ing lsquoWe have the solution to the concussion problem Put pad-ding on the outside of the helmetrsquo Itrsquos been tried in the past and itrsquos failed Therersquos been no scientific research or scientifically valid data that says that those items actually enhance the performance of the helmet With the potential risks involved with altering our helmetsrsquo configuration we strongly recommend against using it But there are still a lot of companies trying to take advantage of the situation involving head injuries and concussions We donrsquot want to discourage innovation but what we want these third party product developers to do is make sure that they are telling their customers all of the potential consequences Alteration to the configuration of a helmet may void the warranty on the helmet and can void the NOCSAE certification for example That would make the helmet illegal to use in the vast major-ity of organized footballrdquo

Despite some of the drawbacks to companies trying to take shortcuts to solve the concussion issue technology remains a force for progress that is helping football become safer ldquoOne trend thatrsquos auxiliary to equipment is the collection of data surrounding head impactsrdquo commented Beckmann ldquoWhere the impact is occurring how hard the impact is how many impacts is a player at a particular age level experiencing during the course of a game a week of practice or a season I think that is a very beneficial trend because ultimately that data will help everyone involved figure out how to design better helmets and how to approach diagnosing and recognizing head injuries a little bit betterrdquo

Shoulder pads are another essential protective category for foot-ball players that require manufacturers to find the perfect balance between the best protection and the lightest most comfortable per-formance capabilities

Riddellrsquos shoulder pads for 2014 will be available in three distinct levels Varsity JV and Youth Varsity level shoulder pads are led

state-of-the-art pad will be available in four arch styles -Skill QBWR All Purpose and OLDL ndash as well as in several custom colors and configurations The O2 Pro priced at $240 is a new body style and lighter than the AiR Maxx Flex 20 The O2 Pro is the most breath-able shoulder pad in Schuttrsquos line as a result of O2 Windows and a perforated body cushion

Several protective accessories such as padded apparel braces sleeves and mouthguards will highlight 2014 lines from various leading brands including Wilson Under Armour Adidas Schutt and Riddell and from companies more rooted in sports medicine and protective performance gear such as Shock Doctor EvoShield Pro-Tec and Cramer

Schutt Vengeance DCT Elite Helmet

Schutt AiR XP Pro

Riddell CPK

Schutt AiR Maxx Flex 20 Schutt O2 Pro

OCTOBER 28 2013 | SGBWeeklycom 15

Wilsonrsquos new introductions in protective apparel and accessories for 2014 focus heavily on technology Its new line of GST (Game Saving Technology) Football Protective Apparel features patent-pending Double Density compression molded pads that are de-signed for specific areas of the body Wilson designed a hard EVA foam outer layer to disburse hits across the top of the pad with a

softer inner layer of the pad against the body to absorb the impact The line is led by the GST Double Den-sity 5 Pad Football Girdle which will retail for $70

Wilsonrsquos GST line of football gloves feature patent-pending TackTech 3D Palm Technology and one of the most advanced designs in football gloves in more than a decade The GST glove line includes three dif-ferent models de-signed for specific player positions

on the field the GST Trench for OL and DL which will retail for $45 and have 3D grabbers designed to grab and handle a players jersey GST Big Skill for LB TE and DE which will retail $50 and are de-fined by a combo palm for both ball handling and tackling and the GST Skill for WR RB and DB set to retail at $55 and specialized for ball handling

Under Armour will introduce its thinnest and lightest protection system with the Game Day Armour Girdle and Game Day Short Sleeve Baselayer for men with a retail price of $75 Both pieces meet NFHS standards and feature compression in the form of an ultra-tight second-skin fit that keeps football playersrsquo muscles fresh and their recovery time fast

ldquoAccessories are a big part of our retail businessrdquo said Riddellrsquos Moller ldquoChin straps are especially important as they are tied directly with the helmet In 2013 we rolled out a new chin strap called the TCP (True Curve Protection) ldquoItrsquos really a hybrid of a soft cup chin strap and a hard cup chin strap It has the fit of a soft cup with the shell protection of a hard cup This was also in response to the helmet rule changes as players wanted the fit of a soft cup to keep the helmet secure We look at it as an opportunity to create a new chin strap different than anything else on the market If the helmet stays on the head the player stays in the game and the player stays protected The TCP Chin Strap is allowing us to excel in that areardquo

Moller also anticipates strong programs and sell-through of Rid-dellrsquos padded apparel ldquoRiddellrsquos launch of padded apparel really resonated with the consumer Wersquove seen the brand grow from just helmets and shoulder pads and now we have accessories and ap-parel Wersquore expanding our reach at retail and thatrsquos really exciting for us

Shock Doctor meanwhile seeks to remain a leader in sports protection and performance in 2014 by continuing to innovate through technology The company will launch its Ultra Pro Chin Strap in Fall 2014 at a retail price of $25 The Ultra Pro is

Wilson GST Double Density 5 Pad Football Girdle

Wilson GST Trench

Under Armour Game Day Armour Girdle

Under Armour Game Day Short Sleeve Baselayer

16 SGBWeeklycom | OCTOBER 28 2013

as well as x-strap and parallel straps for effective anterior and posterior stability to the ACLPCL The ZK-7rsquos i-Fit technology provides a semi-open design to deliver an individualized fit to help prevent slipping while the flyweight lightweight material fabrication designed with V-Tech flow through ventilation enhances cooling while in motion

Cramer Productrsquos Thunder 7 Girdle is a pre-mium protective apparel piece retailing for around $38 featuring permanent-ly attached hip tail thigh and knee pads The 7-pad integrated girdle also fea-tures hard thigh pads made from Cramerrsquos new Spider Web EVA foam and rein-forced with high impact plastic shells for maximum protection

EvoShieldrsquos 2014 football protective line offers new

items including its Padded Protective Arm Sleeve at $30 retail Made with performance compression fabric for maximum breathability and support the sleeve keeps blood circulating throughout the game and promotes faster muscle recovery The Hybrid Pro Rib Shirt and Hybrid Pro Girdle $90 and $85 respectively are available in adult and youth sizes

designed for comfort and performance is lightweight and extremely durable The strap features Airflow cooling channels that release heat for a comfortable playing experience without sacrificing protection ldquoFootball players on every level and every age rely on chin straps to protect them from impacts from opponents shoulder pads and helmets said Tony Armand Shock Doctorrsquos CEO ldquoWith its Triple Grip No-Slip snaps the Ultra Pro Chin Strap reduces the possibility that a helmet will come off during play after a hard hit so players will perform better feeling confident in their level of helmet protectionrdquo

McDavid will bring sleek new protective apparel to the market next year led by the 7932 Hex Sleeveless Shirt 5-pad and 737 Hex Thudd Short The Hex Sleeveless Shirt 5-pad will retail at $80 Adult$70 Youth

and uses strategically positioned 9mm Hex Technology to protect the critical ar-eas of the shoulders ribs and spine The Hex Thudd Short priced at $65 adult$60 youth also features Hex Technology and is designed to adjust to a football playerrsquos movement for continuous protection at the hips tailbone and thighs

Zamstrsquos main football protect for 2014 is the ZK-7 Knee Support The ZK-7 with a retail price of $80 is the strongest knee sup-port for moderate to severe sprains of the ACL PCL MCL and LCL The itemrsquos Exo-Tech QUAD provides 4-way ligament support with resin stays to support medial and lateral stability

Shock Doctor Ultra Pro Chin Strap

McDavid 737 Hex Thudd Short

Cramer Productrsquos Thunder 7 Girdle

EvoShield Padded Protective Arm Sleeve

EvoShield Hybrid Pro Rib Shirt

EvoShield Hybrid Pro Girdle

McDavid Hex Sleeveless Shirt 5-pad

Zamst ZK-7 Knee Support

OCTOBER 28 2013 | SGBWeeklycom 17

Wilson is excited to offer its GST Football in 2014 which will be available at leading big box retailers team dealers and directly from the manufacturer ldquoAs far as footballs are concerned our highlight item is still the GST (Game Saving Technology) football that is the number one selling leather game footballrdquo said Craig Kopash business director American football Wilson ldquoThe GST offers our exclusive GST leather that uses less tanning to allow more tack to come to the surface and a deeper pebble The GST also offers the patented ACL (Accurate Control Lacing) and patented sewn-on composite stripesrdquo

During 2012 Wilson tested with eight select FBS level colleges a Wilson Prestige Program that allowed the schools to build their ball from the ground up ldquoYou may have seen these footballs used on the field by Notre Dame as they made their National Championship run or by Texas AampM and their quarterbackrsquos award-filled yearrdquo commented Kopash ldquoThis year we expanded the program to 20 schools and for 2014 it will be open to all college programsrdquo He added that those testing colleges were able to select from two different patterns the exclusive Wilson Pro Pattern or the CollegiateHigh School pattern Wilson also opened up the color options on all brand identities on the GST for the first time and allowed schools up to three colors to match the brand logo and valve panels to their school colors Teams can also choose their own logo in foil colors on the third panel

The GST football features sizing that is unique and exclusive to the brand ldquoWilson is the only company that offers two sizes in the GST and Traditional lines that conform to NCAA and NHFS standardsrdquo continued Kopash ldquoWe offer not only the smaller 100310051205 pattern balls that are made to the smallest specs of the NCAA and NHFS rules but Wilson is also the only company that can offer the NFL pattern ball in a stripped NCAAHS ball -1001 and 1004 This is especially important for quarterbacks with larger hands or players looking to transition to the NFLrdquo

The GST footballrsquos patented sewn-on composite stripe boasts 82 percent more grip than traditional laces while its ACL system makes the ballrsquos laces 174 more gripable than traditional laces or the latigo lace system used in NFL game footballs

Wilsonrsquos Standard GST Football will retail at $70 while the Prestige GST will sell for $130

Both are designed to protect the ribs legs and hips of NFL athletes providing the combination of lightweight performance and maximum protection All EvoShield football protective apparel will be available at big box and specialty sporting goods retailers and various online retailers

In the Balls Category ever-improving materials will be found in foot-balls that will be available from several brands

Spalding will bring the TF-SB1 Football to market With a retail price of $100 the TF-SB1 incorporates exclusive Spiral Balance Technol-ogy which leads to tighter and more accurate passes This ball utilizes a lighter color than most traditional footballs for improved visibility while its Horween ldquoSrdquo tack leather cover creates an improved grip

Spalding TF-SB1 Football

Wilson Prestige GST

ACHIEvE YOUR GOALS

As the broadest deepest and most timely data available for the US Sports and Outdoor Active Lifestyle Market SportScanInfo is the weekly retail point-of-sale data reporting solution To learn more about how we can help your business call 7049873450 or email sportscansportsonesourcecom

Breadth of data depth of data timeliness of data

SportScanInfocomA Service of The SportsOneSource Group

18 SGBWeeklycom | OCTOBER 28 2013

HOOPING IT UP 2014 bASkETbALL EqUIPMENTWhen it comes to protective equipment basketball players playing on the hardwood are the polar opposite of football players on the gridiron Whereas football players are armed to the teeth with protective gear basketball play-ers wear a minimal amount of gear less over and under their uniforms

Chris Barry a sales associate at The Sports Authority in Nottingham MD interacts with athletes on the sales floor year-round and shared his obser-vations ldquoThe primary basketball equipment that people come in for aside from shoes are knee braces and ballsrdquo said Barry ldquoWe do have some sleeves most of the sleeves that we have are from McDavid and they have padding on the elbows Those are actually huge sellersrdquo

The sleeve category has taken off in recent years for basketball players rep-resenting a trend started by NBA players ldquoI think they sell well because most of the kids playing basketball are going for what looks goodrdquo stated Barry ldquoTheyrsquore not going for protection with sleeves to be honest They want what looks good and what is in What really helps sleeves especially those from McDavid is that they give players support in their arms and they help blood flow especially with compression And if they do fall on the court the pad-ding helps prevent bruises and the player wonrsquot be hurt as badlyrdquo

McDavidrsquos newest sleeve for 2014 is the 6500 Hex Shooter Arm Sleeve Set to retail at $20 and available in four colors the Hex Shooter utilizes 9mm Hex Technology posi-tioned at the elbow and arm compression that maintains muscle warmth and prevents abra-sions and scratches The machine washable and dryable sleeve includes hDc Moisture Management Technology to keep basketball players cool and dry

Shock Doctorrsquos leading sleeve will be the Velocity Shockskin Basketball Arm Sleeve Retailing at $30 the Velocity Shockskin sleeve is lightweight and breathable Technological

features include Pure-Vent direct ventilation that amplifies airflow throughout padded areas in ad-dition to variable stretch materials that allow for unrestricted arm and elbow movement

ldquoHonestly I think that kids seeing NBA players wearing sleeves is the biggest reason for sleeves sell-ing wellrdquo continued Barry ldquoThe bottom line is that they look good Players might say that sleeves help them out shooting the ball and compression sleeves do help with blood flow but college and NBA play-ers who wear sleeves today influence a majority of kids Theyrsquore trying to look goodrdquo

Mouthguards are a popular protective accessory with basketball players who are always cognizant of protecting themselves against inadvertent flail-ing elbows ldquoShock Doctor with the Nano Double Mouthguard usually sells well for us and we expect them to lead the way in 2014rdquo observed Barry

Shock Doctorrsquos basketball mouthguards for 2014 are highlighted by the Basketball STC Mouthguard in addition to the Nano Double Mouthguard called out by The Sports Authorityrsquos Barry The Basketball STC retails for $20 and is fully equipped with a gel-fit liner for a snug comfortable mold to an athletersquos teeth The Nano Double priced at $25 is a dual-arch low profile mouthguard designed to amplify upper and lower jaw protection It is also equipped with Shock Doctorrsquos Tri-Bite and MORA technology for a com-fortable correctly positioned bite

McDavid 6500 Hex Shooter Arm Sleeve

Shock Doctor Velocity Shockskin Basketball Arm Sleeve

OCTOBER 28 2013 | SGBWeeklycom 19

Pro-Tec will be helping basketball play-ers protect their legs and feet with two new products among several other protective items offered by the Redmond WA-based sports medicine manufacturer Pro-Tecrsquos Gel Force Knee Support is a great sports

medicine piece for basketball players ndash as well as athletes in any

other sport - recovering from knee injuries or looking for extra support and protec-tion The Gel Force Knee Support retails for $30 Medical applications for the support include Patello-Femoral pain syndrome Patellar tracking chondromalacia and mi-nor meniscus and ligament tears The com-panyrsquos Gel Force Ankle Support is essential for players suffering from ankle sprains basketballrsquos most widespread injury ldquoThe Gel Force Ankle Support is made with breathable material fits like a sock and provides compression and medial and lat-eral supportrdquo said Jennie Habersetzer mar-keting and sales at Pro-Tec Athletics ldquoItrsquos common for basketball players to wear and it fits nicely in a basketball shoerdquo Pro-Tec items can be found at specialty running and

sporting goods storesCramer Productsrsquo Per-

formance Shorts are ideal for basketball players to wear under their uni-form or practice shorts to improve their game Retailing at $60 the shorts consist of high stretch panels that pro-vide compression and support to core muscle groups during intense

activity In addition abdominal support panels also provide compression to core muscle groups while the seamless side panel construction offers comfort

When it comes to basketballs a few nota-ble models are ex-pected to be hot for 2014 ldquoThere are a couple basketballs that we expect to sell well in 2014rdquo said Barry ldquoThe Spalding TF1000 Classic Adult Bas-ketball comes to mind first Irsquove probably had three or four high school coaches come in and buy six or seven balls It has a mi-crofiber composite so the leatherrsquos going to be better the ball is longer lasting and the bladder is better because it holds more air The bounce is supposed to be great with that particular ballrdquo

Aside from Spalding Wilson Adidas and Nike Barry singled out Under Armour as a brand rapidly gaining market share and popularity in the basketball category ldquoUnder Armour is going to be one of the biggest companies soon especially in basketball and football Everything that theyrsquore doing now is tremendousrdquo he explained ldquoNikersquos going to outpace Under Armour in shoes but when it comes to apparel balls and some equipment Under Armour is going to be up thererdquo The Under Armour 495 Indoor Outdoor Basketball which retails for $30 and can be found at all major big box retailers is expected to be a big seller in 2014 Barry added that Under Armourrsquos rapid rise can be attributed to effective marketing persistent brand-building and desirable products that resonate with consumers

According to Barry price points for basketballs have stayed fairly consistent in the mid- and mid-to-upper range over the past few years ldquoThe Spalding TF1000 is going to be about $70 But then you also the Spalding NeverFlat Ball which is also a great ball and stays inflated about 10 times longer than any other ball retailing for $55rdquo he said ldquoI would say any ball from around $40 to about $80 would be considered the mid-to-upper end price

point range Thatrsquos compared to the official NBA leather basketball which sells for $150 That ball would be the high endrdquo

In the field equipment category players can turn to training hoops to improve their shooting Goalrilla a leader in sports training equipment will have the CV 60 Basketball System available at Dickrsquos Sporting Goods and specialty retailers nationwide With a retail price of about $1400 the CV 60 is capable of handling over 1000 pounds of vertical torque to the rim It is constructed with a one-piece steel pole for strength as well as an all-steel precise height adjustment from 7 frac12 feet to 10 feet

Shock Doctor Basketball STC Mouthguard

Pro-Tec Gel Force Knee Support

Pro-Tec Gel Force

Ankle Support

Cramer Productsrsquo Performance Shorts

Spalding TF1000 Classic Adult Basketball

Under Armour 495 Indoor Outdoor Basketball

Spalding NeverFlat Ball

Goalrilla CV 60 Basketball System

Shock Doctor Nano Double Mouthguard

20 SGBWeeklycom | OCTOBER 28 2013

JUST FOR kICkS 2013 SOCCER EqUIPMENTSoccer players will also benefit from in-creasingly advanced equipment whether in the form of shin guards balls soccer goals or protective accessories

Unlike hardgoods in other sports shin guards remain a more functional necessity that depends less on technological features than other higher-priced protective pieces ldquoDepending on the playerrsquos age and what level theyrsquore playing in shin guards can help tremendouslyrdquo shared The Sports Author-ityrsquos Barry ldquoIf yoursquore from age 15 to about 20 playing club ball or high school yoursquore not going to need anything too protective unless you injured your ankle or you really want to protect yourself Most of the time soccer players just put on something simple that covers a little of the shin and they run Kids in Europe use cardboard and put that on their shins and go runningrdquo

Barry observed that one shin guard in particular that a lot of people have been buying for kids ages 10 and below is the Nike Youth Charge Shin Guards which retails for about $15 ldquoMost people are loyal to brands whether they like Nike or they like Adidasrdquo he stated ldquoBut if somebody appreciates the sport as much as the avid players do they will go for whatrsquos best for them Irsquom a serious player and I used to love Adidas shoes But since Irsquove gotten older Irsquove switched over to Nike and I also switched to Umbro cleats when I was 14 Every brand fits a little differently Nike cleats and shin guards fit

more narrowly on the foot and leg where compared to Adidas which have a more natural fit Adidas shin guards will provide more coverage than Nike shin guards and they will cover a majority of the leg instead of just the shinrdquo

Oftentimes shin guard purchases are made with affordability in mind especially for younger players Itrsquos not until players get older and more serious that shin guard purchases and preferences may get more specialized but even then most soccer players see shin guards as a basic necessity and not an item that they expect perfor-mance or technologically advanced protec-tion from ldquoIrsquom also a coach and with most of the kids that I know their parents will buy them the cheapest shin guards and the cheapest cleats and they just go out and playrdquo said Barry ldquoEven players who play club and travel soccer theyrsquore usually going for something that covers most of the shin that they can fit easily under their socks and get cleared by the referees so that they can playrdquo

The mens Adidas Nitrocharge Pro Shin Guards with a retail price of $20 should be a big seller for next year Designed with a light and flex-ible shield these shin guards feature an easy slip-in construction and com-pression fabric that helps support blood flow A compression sleeve supports blood flow back to the body center while soft synthetic lining makes these guards comfortable

Wilsonrsquos NCAA Forte Shin Guard retail-ing for $25 will be a key new shin guard for 2014 This NCAA-branded guard has a comfort fit Lycra sleeve with power band

enhancements for added compression and muscle cir-culation with a removable inner shell NOCSAE ap-proved the NCAA Forte is available in 3 sizes dictated by player height

Franklin Sports will offer a high performing affordable shin guard with its MLS Premier Shin Guards Priced at $20 the MLS Premiers feature an air tube enhanced shell that increases abrasion resis-tance and impact resistance Its adjustable straps conform to leg size while poly back-ing enhances comfort and feel and a detach-able ankle pad with comfort stirrup ensures a proper and customized fit

Storelli Sports is an emerging manufac-turer that will be offering premium soccer equipment in 2014 Based in Brooklyn NY Storelli Sports is the first and only

brand dedicated to soccer protective-wear Storellirsquos sig-nature item is the ExoShield Head-guard a potentially g r o u n d b r e a k i n g

guard that helps protect against impacts to the head Set to retail at online specialty re-tailers for about $60 the ExoShield is the most protective soccer headguard on the market worn by world-class professional players in English Premier League and Champions League It has outperformed tra-ditional headguards in scientific protection testing and reduces the effect of G-forces by over 50 percent with a cool design that avoids the traditional ldquohelmetrdquo look The ExoShield incorporates the same lightweight

Adidas Nitrocharge Pro Shin Guards

Wilsonrsquos NCAA Forte Shin Guard

Storelli Sports ExoShield Headguard

OCTOBER 28 2013 | SGBWeeklycom 21

open-cell viscoelastic foam used in combat-grade military helmet liners and is constructed specifically for soccer with best-in-class materials to provide superior impact absorption temperature control breathability and comfort

Storelli will also have its BodyShield Leg Guards as a feature item for next year With a $40 price tag the BodyShield Leg Guards fea-ture high-performance Poron XRD polyurethane foam for maxi-mum protection from impact and abrasion It also includes ad-

vanced anti-microbial treatment which reduces the risk of infections These guards are also flexible and comfort-able as its unique padding design and placement enhances mobility without compromising protection

Zamst will be helping soccer players reinforce protect and recover better than ever with their support technology One of Zamstrsquos key items in soccer is the TS-1 Compression Thigh Support which will retail at $50 The TS-1 provides com-pressive muscular support for the thigh muscles ndash the quadriceps adductors and hamstrings Itrsquos i-Fit technology allows for easy application and adjustable two-way compression for enhanced comfort and concentrated muscle support and the supportrsquos anatomical design ensures a customized fit superior support and excellent heat retention

Pro-Tec will offer several premium sports medicine items for soccer play-ers dealing with injuries and pain Pro-

Tecrsquos Ankle Wrap about $19 has a form-fitting neoprene sleeve for compression making it an excellent treatment for ankle sprains White straps can be wrapped around as tightly as necessary for ad-ditional support The Knee Pro-Tec Patellar Tendon Strap which can be used for any sport and is priced at $17 is especially useful for soccer players It provides targeted compression to the base of the patellar tendon to stabilize the knee so the joint can track correctly The strap is most often used for pain centrally located around the patella or kneecap an especially for patellar tendonitis and Osgood-Schlatters disease

For field equipment Goalrilla will have goals and training systems to help soccer players hone their shooting

skills Brand new is the Goalrilla Gamemaker Soccer Goal line an innovative line of air-pressurized durable and transportable soccer goals The Gamemaker gives soccer players the ability to pump up a sturdy goal which reaches its full size in 90 seconds and replicates the authentic play of a traditional steel

goal Depending on the goal size the retail price ranges from $180 to $700 Goalrillarsquos Striker Trainer $350 is a double-sided soccer

goal for strengthening essential soccer skills as well as shooting and scoring potential for players of all ages Both the Gamemaker and Striker Trainer will be available at soccer specialty retailers on-line at Goalrillacom and at other sporting goods stores

Several cool soccer balls will be available for 2014 ldquoI personally like the Wembley Ball from Adidasrdquo shared Barry ldquoNike will have the In-cyte which includes the La Liga and Series A versions and those will be some of the biggest sellers because kids love playing with the balls used by the prosrdquo

The NCAA Forte FYbrid Premium Match Ball from Wilson is another key soccer ball for 2014 Retailing at $120 the NCAA Forte FYbrid is the official ball of the NCAA Soccer Championships Both NCAA and FIFA approved and available in four colors it boasts Fused Panel Technology which minimizes water and moisture intake making it both highperforming and durable in all kinds of game conditions

Adidas will be rolling out the Finale Lisbon OMB Ball at retail for $150 Rigorously tested to receive the highest FIFA rating the Finale Lisbon OMB is the official match ball for the UEFA 2014 Champions League tournament Technology is a point of emphasis with this ball as it is thermally bonded with a seamless surface for superior touch and low water uptake It also has a butyl bladder for best air retention

Once again the trend of young players drawing inspiration from their favorite professional play-ers has led to big demand for pro-style equipment ldquoKids want to look like theyrsquore playing with a professional ballrdquo said The Sports Authorityrsquos Barry

Storelli Sports BodyShield Leg Guards

Pro-Tec Patellar Tendon Strap

Pro-Tec Ankle Wrap Wilson NCAA Forte FYbrid Premium

Match Ball

Adidas Finale Lisbon OMB Ball

Goalrilla Gamemaker Soccer Goal

Goalrilla Striker Trainer

Zamst TS-1 Compression Thigh Support

22 SGBWeeklycom | OCTOBER 7 2013

CALENDARFor full year calendar go to sportsonesourcecomevents

TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

oCtober

29-31 Sport Source Asia Hong Kong

29-1 NASGW Expo Grapevine Tx

noVember

1-3 NBS Fall Athletic Market Austin Tx

5-7 TAG FallWinter Show St louis MO

15-17 ADA Fall Show San Antonio Tx

24-26 Sports Inc Athletic Show las Vegas NV

deCember

2-4 EORA SE Winter Market Asheville NC

3-4 WWSRA NW Early Preview Seattle WA

3-5 MRA December Market lansing MI

4-6 FFANy New york Ny

10-11 EORA FlA Winter Market Punta Gorda Fl

10-11 WWSRA NorCal Early Preview TBA

11-12 Atlanta Shoe Market Atlanta GA

JAnUArY

6-8 ATA Show Nashville TN

7-9 MWSRA january Show Madison WI

7-9 WWSRA Rocky Mtn Preview Denver CO

7-9 WWSRA Northwest Preview Portland OR

9-11 Surf Expo Orlando Fl13-14 WWSRA Intermountain Preview Salt lake City UT

Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg

National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg

Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom

Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg

Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg

Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg

Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom

Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom

Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com

Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom

13-15 WWSRA NorCal Early Preview Reno NV

14-17 SHOT Show las Vegas NV

15-18 NBS Winter-Specialty Market Fort Worth Tx

16-18 Sports licensing amp Tailgate Show las Vegas NV

17-19 Imprinted Sportswear Show (ISS) long Beach CA

21 ORWM Demo Day TBA

22-25 Outdoor Retailer Winter Market Salt lake City UT

30-2 SIA Snow Show Denver CO

FebrUArY

3-4 SIA On-Snow Demo Copper Mountain CO

3-4 SIA Nordic Demo Copper Mountain CO

5-7 FFANy New york Ny

5-8 Sports Inc Outdoor Show Phoenix AZ

6-10 NBS Semi-Annual Market Fort Worth Tx

9-11 EORA SE February Show Greenville SC

10-13 Worldwide Spring Show Reno NV

11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN

mArCH

14-16 Imprinted Sportswear Show (ISS) Atlantic City Nj

AprIL

4-6 Imprinted Sportswear Show (ISS) Orlando Fl

22 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 23

MARK YOURCALENDARS

Summer Market AUGUST 6-9 2014

Open Air Demo AUGUST 5 2014

Winter Market JANUARY 22-25 2014

All Mountain Demo JANUARY 21 2014

Page 5: ISSUE 1343 OCTOBER 28, 2013 The Weekly Digital ...d4ex6pvli7xof.cloudfront.net/sgbweekly/2013/SGB_13Q4/...Skechers USA, Inc. reported earnings jumped 143.6 percent in its third quarter

BY THE NUMBERS

NEWS

+7Amer Sports grew sales 7 percent in local currency terms and held margins in the quarter ended September 30 despite a shift in peak Winter Sport deliveries into the fourth quarter that caused it to burn through more cash The company said its on track to meet its revenue and income targets for the year despite tough trading conditions

+2976Under Armour Inc reported earnings rose 269 percent in its third quarter ended September 30 to $728 million or 68 cents a share exceeding Wall Streets consensus estimate of 66 cents Revenues jumped 257 percent to $7231 million led by strong double-digit growth across categories The company again raised its outlook for the year

+39Cabelas Inc reported comparable store sales increased 39 percent Net income in the third quarter increased 166 percent to $499 million or 70 cents a share compared to $428 million or 60 cents in the year ago quarter Total revenue increased 148 percent to $8508 million

+1436Skechers USA Inc reported earnings jumped 1436 percent in its third quarter ended September 30 to $268 million or 53 cents a share compared to net earnings of $110 million or 22 cents a year ago Revenues climbed 201 percent to $5158 million compared to $4294 million for the third quarter of 2012

+50VF Corps revenues rose 5 percent in its third quarter ended September 28 to $33 billion led by Outdoor amp Action Sports Jeanswear and its International and Direct-to-Consumer businesses Global sales rose 16 percent at Vans 3 percent at The North Face and 2 percent at Timberland Net income on an adjusted basis grew 11 percent

6 SGBWeeklycom | OCTOBER 28 2013

HIbbett SportS SeTS TRANSITION PlAN FOR

MICkey NeWSOMe

Hibbett Sports Inc announced that effective February 2 2014 Mickey Newsome would transition from his current position as executive chairman and employee of the company to non-executive chairman Jeff Rosenthal president and CEO was also appointed to its board of directors effective immediately increasing the boardrsquos size to 10 members

Joining as an outside salesman in 1964 when Hibbett had two stores Newsome 74 has since held numerous positions at Hibbett including retail clerk outside salesman to schools store manager district manager regional manager and president He served as president from 1981 through August 2004 and was named CEO in September 1999 and chairman in March 2004 He stepped down as CEO in March 2010 Hibbett Sports now has 894 stores

ldquoIt has been my lifersquos work and privilege to lead Hibbett Sports for the past 48 years as well as to bring many of the worldrsquos leading brands to the communities we serverdquo said Newsome ldquoThe end of this fiscal year is an ap-propriate time for me to transition from my day-to-day executive duties to my responsibilities as non-executive chairman Irsquom confident that the team under Jeff rsquos leadership will continue to deliver the growth customer service associate development and strong shareholder returns that we have all come to expect from Hibbett Irsquom pleased that Jeff rsquos many contributions have been recognized with his appointment to the Boardrdquo

Al Yother lead director of Hibbett Sports added ldquoOn behalf of a grateful Board and over 7500 associates Irsquod like to thank Mickey for his leadership commitment and vision As part of the companyrsquos ongoing succession plan-ning he has assembled what we believe is the best and most talented team in the sporting goods industry From 13 stores in 1980 to over 890 today he has led Hibbett Sports through a tremendous period of growth and excep-tional standing within the vendor landlord and investment communities We are confident in the companyrsquos continued success under Jeff rsquos leadership and I look forward to working with both of them on the board of directorsrdquo

Mickey Newsome set to transition from his role as Executive Chairman to Non-Executive Chairman Hibbett Sports on February 2 2014

AdIdAS CREATES NEW US MODEl

BECKER ExITS REEBOK

To maximize the potential of both Adidas and Reebok the Adidas Group is uniting both brands under one management team in North America to jointly operate them with immediate effect Patrik Nilsson currently president of Adidas North America has been appointed president Adidas Group North America and will lead the newly united organization

Uli Becker currently president of Reebok North America has decided to leave to pursue new career and business opportunities Reebok will continue to be based in Canton and the Adidas brand in Portland

ldquoOur goal is to strengthen our business to invest in our brands and to enable faster growth for both brands by winning our key consumers ndash the High School Kid for Adidas the Fit Gen-eration for Reebok and avid sports fans through our Sports Licensed Division said Herbert Hainer CEO of the Adidas Group of the changes in North America With this new organiza-tional structure we ensure that both the Adidas and Reebok brands remain separate and dis-tinctive while leveraging the Groupsrsquo strengths This new set up will make our Group stronger and grow our business faster in the USrdquo

Adidas said Nilsson who will also assume global responsibility for Reebok-CCM Hockey has a proven track record of success in the US spearheading double-digit growth for the Adi-das North America business Nilsson was named president of Adidas North America in Janu-ary 2007 and first started with Adidas in 1991 as head of sales and marketing at Adidas Sweden

Becker had been with Adidas Group in different capacities for 23 years ldquoWe would like to thank Uli for his leadership expertise and the many contributions he has

made to the success of the Adidas Group over the last 23 years in his various roles at Adidas and Reebok in marketing and sales We wish him all the best for his future endeavorsrdquo com-mented Hainer

To ensure the brands remain focused on their respective objectives Portland will remain the home of the Adidas brand in the US and the Reebok brand will continue to be based in Canton There are no changes to the Adidas Group locations in Indianapolis and Spartanburg

Photo courtesy Adidas

STORE OPENINGS

NEWS

Cabelarsquos announced plans to open a store in Nanaimo British Columbia Canada in Spring 2014 as well as stores in Garner NC and Sun Prairie WI in Spring 2015

bass pro Shops will locate its fourth Canadian store in Moncton New Brunswick Canada Bass Pro also announced plans for a new store in the greater Cincinnati area

the Sports Authority opened its first store in Ponce Puerto Rico

Under Armour opened an Experience store at the jing An Kerry Centre in Shanghai China and also revealed plans to open the Brand House in Mclean Virginiarsquos Tysons Corner Center

Field amp Stream the new hunt amp fish concept from Dickrsquos Sporting Goods plans to open a store in Big Flats Ny a small town west of Elmira The location will represent the chainrsquos third store in the US

burton Snowboards announced the opening of two new East Coast partner stores The first is in the DC metro area and the second is a pop-up Burton partner store in northern New jersey Both new stores were opened in partnership with local retailers

8 SGBWeeklycom | OCTOBER 28 2013

Photo courtesy Reebok

Contact jeremy Freed at 3039977302 or email SportsjobssportsonesourcecomFREE ACCESS TO THE lATEST jOB lISTINGS

REACHING THE MOST CONNECTED BEST INFORMED AND HIGHEST CAlIBER PROFESSIONAlS IN THE ACTIVE

lIFESTylE MARKET

THE INTERSECTION OF CAREER AND LIFESTYLE

Photo courtesy Reebok

10 SGBWeeklycom | OCTOBER 28 2013

ZEAL Optics is planting a forest The company has partnered with historic non-profit conservationist group American Forests to plant 5480 trees ndash a number derived from the elevation of ZEALrsquos headquarters in Boulder CO -- across the US this year With the newly founded corporate partnership being called Project 5480 ZEAL will promote the reforestation of outdoor areas as a part of their ldquoGroundedrdquo initiative

ldquoProject 5480 is a by-product of the ZEAL Grounded initiatives We want to raise awareness of the beetlekill issue that is destroying our forest and backyard in Colorado We will plant 5480 trees annually as our commitment to reforestation and taking small but deep-rooted steps toward doing our partrdquo said John Sanchez President of ZEAL ldquoWersquore very proud of our standard of practice and the entire strategy is to build innovation at the raw material level upwards The commit-ment to sustainability and fair practices is built into the roots of ZEAL in an initiative we call Grounded We believe in doing our part so that the images of the forests we put in our ads catalogs and marketing materials are around for generations to come Someday I want to walk our customers friends and my family through these forests that we helped to growrdquo

Founded in 1875 American Forests is the countryrsquos oldest national nonprofit conservation organization in the US In the last two decades they have planted more than 44 million trees The group has served as a catalyst for many of the most important milestones in the conser-vation movement including the founding of the US Forest Service the national forest and national park systems and literally thousands of forest ecosystem restoration projects and public education efforts ldquoOur ZEAL consumers employees retail partners athletes and sales reps will all be a physical part of the reforestation effort because we want to be a hands on partnerrdquo said Sanchez

ldquoTheir efforts to build awareness among customers of the need to protect our nationsrsquo forests and to help restore forests through tree

planting are a critically important contribution to achieving an eco-logically sustainable futurerdquo said Lea Sloan VP of communications American Forests ldquoTogether we can ensure that future generations have healthy beautiful forests to enjoyrdquo

ZEAL Optics has the only known sunglass line with all frames built from plant-based materials Z-Resin is a plant-based resin made from castor bean oil instead of crude oil creating a more eco-friendly prod-uct without sacrificing quality or performance ZEAL also recently introduced the first plant-based lens e-llume as an addition to their eco-construction and initiatives

As a part of the companyrsquos global Grounded initiative Z-resin is just one step ZEAL took toward sustainability According to the company every effort has been made to reduce waste in production and every-day operations and to encourage consumers to do the same Incentiv-izing customers to replace broken parts instead of throwing the entire pair away through low-cost repair and replacement parts ZEAL mod-erates waste and encourages material conservation They also produce as much of their printed materials as possible on Forest Stewardship Council certified paper At their headquarters in Boulder employees bike to work and are proud to have an office constructed utilizing bee-tle kill wood sourcing resources from the surrounding community The boutique brand is also known in the goggle market for the HD Camera Goggle and the original GPS goggle

ldquoWhat we want is to build sunglasses and ski goggles that enhance outdoor experiencesrdquo concluded Sanchez ldquoThat cant happen if we dont do our part to rebuild the playing field where these experiences take place I use a tree as an illustration for our brand As we grow new branches form and our size above ground represents the company mar-ket growth but what people cant see is that our roots are growing at the same length Our social and ecological responsibilities initiatives will keep us deep rooted humble and lsquogroundedrsquo This is what will make us strong and keep us in the market as a very unique brand of opticsrdquo

GIV ING BACK

ZeAL optICS PARTNERS WITH AMERICAN FORESTS FOR PROjECT 5480

John Sanchez President of ZEAL

Photo courtesy Zeal Optics

OCTOBER 28 2013 | SGBWeeklycom 11

PULSE OF THE OUTDOOR CONSUMER STUDY

2013

A Market Insight Study from The SportsOneSource Group

For more information or to reserve your copy of the Pulse Of The Outdoor Consumer study contact Neil Schwartz 5616923722 or email SOSResearchSportsOneSourcecom

SOS Research takes an in-depth look at the key shopping behaviors influences and motivators for Americarsquos active outdoor consumer

12 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 13

HEAD START 2014 FOOTbALL EqUIPMENTThe protective category in football has seen a noticeable shift upwards in average selling prices over the past decade as awareness regarding concussions and serious head inju-ries has become an emphasis in the sport Despite shrink-ing athletic budgets and a sluggish economy tightening spending of disposable income for families business is still strong for sporting goods in general and football protec-tive equipment specifically Quite simply players and their parents are spending more to get the best protection to safeguard against serious injuries This means big business and enticing profit margins for retailers and team dealers It also provides an opportunity for sellers to provide quality customer service that makes a difference in the safety and health of the football players coming to them for help pick-ing out equipment

ldquoOne of the key trends wersquove seen from a retail stand-point is that consumers ndash whether itrsquos parents or players ndash are doing their research and are willing to spend more on protective equipmentrdquo stated Michael Oller VP consumer products at Riddell Inc ldquoTheyrsquore asking questions theyrsquore more educated they want to know what features are out there that they could incorporate or purchase within their helmet So thatrsquos a good thing for us as a manufacturer An educated consumer is really what wersquore looking for as we move forward We want to connect that consumer with our innovations as we come out with helmets We saw that this year more than in years pastrdquo

Helmets and shoulder pads are the two most vital equip-ment pieces for football players and they also represent the highest price tags and margins for sellers The balance between finding the right amount of protection with the best fit performance and level of comfort is the challenge that all equipment manufacturers strive to find with their products Next year will be another step forward as leading brands including Riddell Schutt and Xenith offer the safest and best-performing helmets shoulder pads and protec-tive accessories to date

ldquoAs far as what players are looking for theyrsquore more in tune with protectionrdquo said Moller ldquoThey want those fea-tures from a protective standpoint but they also want comfort and fit With rule changes in football they want to make sure that their helmets are staying on and they want

to feel comfortable in those helmets We [at Riddell] are fortunate enough to have products that appeal to those players and wersquove seen the success around thatrdquo

According to Moller Riddellrsquos two most successful helmets are the Riddell 360 and the Riddell Speed ldquoBoth hel-mets are the highest level of protection that we offerrdquo he stated ldquoThe player is getting a great protective helmet In

Football Basketball and Soccer players will have the most advanced equipment at their disposal in 2014 SGB previews key protective gear field equipment balls and accessories that will be available at retail next year

EqUIPPED FOR

SUCCESSBy Fernando j Delgado

According to Moller Riddell will have five different youth hel-met models for 2014 ranging in price from $100 up to $300 at retail with each model designed specifically for different levels of play ldquoWhether the player is a young beginner or an experi-

addition both of those helmets have overliners which consist of a material that lines the liners of the helmet for comfort and fit The 360 also has an additional inflation point at the back that locks in the playerrsquos head a little better with the enhanced occipital lock which is that little knob on the back of the playerrsquos head It really cra-dles the back of the head and stabilizes the helmet keeping the helmet secure so it can do its jobrdquo The improved fit of the 360 is especially important for youth league and high school players as rule changes require players to be removed from play if their helmet falls off or becomes dislodged The 360 helps playersrsquo stay on the field as its fit and stability ensures that their hel-mets donrsquot fall off during play

enced junior high player we have a lot of different models that fit the particular needs of that play-errdquo he shared

At Schutt technology is melded with striking colors and helmet designs Schuttrsquos Vengeance DCT Elite Helmet set to retail at $255 is its newest helmet The DCT which stands for Dual Com-pression Technology combines Schuttrsquos 5th generation of TPU Cushioning The TPU contains durometers that are specifically designed to absorb high- and low-velocity impacts highlight-ing just a few of the many techno-logical features of the helmet

Another new helmet from Schutt is the adult AiR XP Pro one of the lightest helmets on the market and the only traditional standoff helmet left on the market for a retail price of $225 Schutt

Riddell 360

Riddell Speed

14 SGBWeeklycom | OCTOBER 28 2013

by the Custom Power CPK and the Power SPK pads which carry catalog-listing prices of $435 and $299 respec-tively

ldquoOur shoulder pad line continues to grow

and it mirrors what wersquove done with our helmetsrdquo shared Riddellrsquos Moller ldquoWersquore creating products that fit the needs of players Our elite level shoulder pads - branded under lsquoPowerrsquo ndash are the ones you see at the NFL and college levels Wersquove taken some notes and some leads off the Power shoulder pads and brought those features down to the youth and junior varsity levels Things like flat pad construction air management materials and corrugated caps ep-aulets and arches So when you get specific to shoulder pads we have a broad strong line that has pads that are the lsquochildrenrsquo of our Power line of varsity pads That ties back to what the players are looking for ndash theyrsquore looking for protection but theyrsquore also look-ing for performance Years ago Riddell was established as a protec-tive company But over the past several years and now more than ever wersquore leaning towards performance and protection and wersquove adopted the tagline of lsquoProtect and Performrsquo The athlete is looking for both and theyrsquore looking to Riddell for bothrdquo

With their shoulder pads Riddell has emphasized flat pad con-struction that keeps the pads tighter and that also provides players with a better range of motion all without sacrificing protection ldquoOur shoulder pads have been modernized and not only do they look cool but players really enjoy wearing them because it gives them that ability to perform at a very high levelrdquo said Moller

Schuttrsquos shoulder pads for 2014 are highlighted by the AiR Maxx Flex 20 and O2 Pro The AiR Maxx Flexx 20 with a retail price of $300 features Triple Shoulder Protection combining TPU Energy Lock Technology with D3O and a clavicle channel system This

will also feature several youth mod-els including the Recruit Hybrid $90 XP Hybrid $90 Vengeance DCT Hybrid + $115 and Youth AiR XP Pro $190 among others

ldquoEveryone is always looking for lighter and strongerrdquo said Glenn Beckmann director of marketing communications for Schutt Sports

ldquoWersquore always looking into new poly-mers and new materials that we can make helmets and faceguards from We just introduced a newly engi-neered polymer padding for some of our youth helmets called D3O Ev-eryonersquos looking for that balance be-tween lightweight and the best pro-tectionrdquo

Beckmann also shared some interesting observations regarding other notable trends in the protective equipment category ldquoOne of the negative trends that we see are third-party products that are being promoted to be put on or in helmetsrdquo he said ldquoI canrsquot tell you how many times a week I get an email from a company say-ing lsquoWe have the solution to the concussion problem Put pad-ding on the outside of the helmetrsquo Itrsquos been tried in the past and itrsquos failed Therersquos been no scientific research or scientifically valid data that says that those items actually enhance the performance of the helmet With the potential risks involved with altering our helmetsrsquo configuration we strongly recommend against using it But there are still a lot of companies trying to take advantage of the situation involving head injuries and concussions We donrsquot want to discourage innovation but what we want these third party product developers to do is make sure that they are telling their customers all of the potential consequences Alteration to the configuration of a helmet may void the warranty on the helmet and can void the NOCSAE certification for example That would make the helmet illegal to use in the vast major-ity of organized footballrdquo

Despite some of the drawbacks to companies trying to take shortcuts to solve the concussion issue technology remains a force for progress that is helping football become safer ldquoOne trend thatrsquos auxiliary to equipment is the collection of data surrounding head impactsrdquo commented Beckmann ldquoWhere the impact is occurring how hard the impact is how many impacts is a player at a particular age level experiencing during the course of a game a week of practice or a season I think that is a very beneficial trend because ultimately that data will help everyone involved figure out how to design better helmets and how to approach diagnosing and recognizing head injuries a little bit betterrdquo

Shoulder pads are another essential protective category for foot-ball players that require manufacturers to find the perfect balance between the best protection and the lightest most comfortable per-formance capabilities

Riddellrsquos shoulder pads for 2014 will be available in three distinct levels Varsity JV and Youth Varsity level shoulder pads are led

state-of-the-art pad will be available in four arch styles -Skill QBWR All Purpose and OLDL ndash as well as in several custom colors and configurations The O2 Pro priced at $240 is a new body style and lighter than the AiR Maxx Flex 20 The O2 Pro is the most breath-able shoulder pad in Schuttrsquos line as a result of O2 Windows and a perforated body cushion

Several protective accessories such as padded apparel braces sleeves and mouthguards will highlight 2014 lines from various leading brands including Wilson Under Armour Adidas Schutt and Riddell and from companies more rooted in sports medicine and protective performance gear such as Shock Doctor EvoShield Pro-Tec and Cramer

Schutt Vengeance DCT Elite Helmet

Schutt AiR XP Pro

Riddell CPK

Schutt AiR Maxx Flex 20 Schutt O2 Pro

OCTOBER 28 2013 | SGBWeeklycom 15

Wilsonrsquos new introductions in protective apparel and accessories for 2014 focus heavily on technology Its new line of GST (Game Saving Technology) Football Protective Apparel features patent-pending Double Density compression molded pads that are de-signed for specific areas of the body Wilson designed a hard EVA foam outer layer to disburse hits across the top of the pad with a

softer inner layer of the pad against the body to absorb the impact The line is led by the GST Double Den-sity 5 Pad Football Girdle which will retail for $70

Wilsonrsquos GST line of football gloves feature patent-pending TackTech 3D Palm Technology and one of the most advanced designs in football gloves in more than a decade The GST glove line includes three dif-ferent models de-signed for specific player positions

on the field the GST Trench for OL and DL which will retail for $45 and have 3D grabbers designed to grab and handle a players jersey GST Big Skill for LB TE and DE which will retail $50 and are de-fined by a combo palm for both ball handling and tackling and the GST Skill for WR RB and DB set to retail at $55 and specialized for ball handling

Under Armour will introduce its thinnest and lightest protection system with the Game Day Armour Girdle and Game Day Short Sleeve Baselayer for men with a retail price of $75 Both pieces meet NFHS standards and feature compression in the form of an ultra-tight second-skin fit that keeps football playersrsquo muscles fresh and their recovery time fast

ldquoAccessories are a big part of our retail businessrdquo said Riddellrsquos Moller ldquoChin straps are especially important as they are tied directly with the helmet In 2013 we rolled out a new chin strap called the TCP (True Curve Protection) ldquoItrsquos really a hybrid of a soft cup chin strap and a hard cup chin strap It has the fit of a soft cup with the shell protection of a hard cup This was also in response to the helmet rule changes as players wanted the fit of a soft cup to keep the helmet secure We look at it as an opportunity to create a new chin strap different than anything else on the market If the helmet stays on the head the player stays in the game and the player stays protected The TCP Chin Strap is allowing us to excel in that areardquo

Moller also anticipates strong programs and sell-through of Rid-dellrsquos padded apparel ldquoRiddellrsquos launch of padded apparel really resonated with the consumer Wersquove seen the brand grow from just helmets and shoulder pads and now we have accessories and ap-parel Wersquore expanding our reach at retail and thatrsquos really exciting for us

Shock Doctor meanwhile seeks to remain a leader in sports protection and performance in 2014 by continuing to innovate through technology The company will launch its Ultra Pro Chin Strap in Fall 2014 at a retail price of $25 The Ultra Pro is

Wilson GST Double Density 5 Pad Football Girdle

Wilson GST Trench

Under Armour Game Day Armour Girdle

Under Armour Game Day Short Sleeve Baselayer

16 SGBWeeklycom | OCTOBER 28 2013

as well as x-strap and parallel straps for effective anterior and posterior stability to the ACLPCL The ZK-7rsquos i-Fit technology provides a semi-open design to deliver an individualized fit to help prevent slipping while the flyweight lightweight material fabrication designed with V-Tech flow through ventilation enhances cooling while in motion

Cramer Productrsquos Thunder 7 Girdle is a pre-mium protective apparel piece retailing for around $38 featuring permanent-ly attached hip tail thigh and knee pads The 7-pad integrated girdle also fea-tures hard thigh pads made from Cramerrsquos new Spider Web EVA foam and rein-forced with high impact plastic shells for maximum protection

EvoShieldrsquos 2014 football protective line offers new

items including its Padded Protective Arm Sleeve at $30 retail Made with performance compression fabric for maximum breathability and support the sleeve keeps blood circulating throughout the game and promotes faster muscle recovery The Hybrid Pro Rib Shirt and Hybrid Pro Girdle $90 and $85 respectively are available in adult and youth sizes

designed for comfort and performance is lightweight and extremely durable The strap features Airflow cooling channels that release heat for a comfortable playing experience without sacrificing protection ldquoFootball players on every level and every age rely on chin straps to protect them from impacts from opponents shoulder pads and helmets said Tony Armand Shock Doctorrsquos CEO ldquoWith its Triple Grip No-Slip snaps the Ultra Pro Chin Strap reduces the possibility that a helmet will come off during play after a hard hit so players will perform better feeling confident in their level of helmet protectionrdquo

McDavid will bring sleek new protective apparel to the market next year led by the 7932 Hex Sleeveless Shirt 5-pad and 737 Hex Thudd Short The Hex Sleeveless Shirt 5-pad will retail at $80 Adult$70 Youth

and uses strategically positioned 9mm Hex Technology to protect the critical ar-eas of the shoulders ribs and spine The Hex Thudd Short priced at $65 adult$60 youth also features Hex Technology and is designed to adjust to a football playerrsquos movement for continuous protection at the hips tailbone and thighs

Zamstrsquos main football protect for 2014 is the ZK-7 Knee Support The ZK-7 with a retail price of $80 is the strongest knee sup-port for moderate to severe sprains of the ACL PCL MCL and LCL The itemrsquos Exo-Tech QUAD provides 4-way ligament support with resin stays to support medial and lateral stability

Shock Doctor Ultra Pro Chin Strap

McDavid 737 Hex Thudd Short

Cramer Productrsquos Thunder 7 Girdle

EvoShield Padded Protective Arm Sleeve

EvoShield Hybrid Pro Rib Shirt

EvoShield Hybrid Pro Girdle

McDavid Hex Sleeveless Shirt 5-pad

Zamst ZK-7 Knee Support

OCTOBER 28 2013 | SGBWeeklycom 17

Wilson is excited to offer its GST Football in 2014 which will be available at leading big box retailers team dealers and directly from the manufacturer ldquoAs far as footballs are concerned our highlight item is still the GST (Game Saving Technology) football that is the number one selling leather game footballrdquo said Craig Kopash business director American football Wilson ldquoThe GST offers our exclusive GST leather that uses less tanning to allow more tack to come to the surface and a deeper pebble The GST also offers the patented ACL (Accurate Control Lacing) and patented sewn-on composite stripesrdquo

During 2012 Wilson tested with eight select FBS level colleges a Wilson Prestige Program that allowed the schools to build their ball from the ground up ldquoYou may have seen these footballs used on the field by Notre Dame as they made their National Championship run or by Texas AampM and their quarterbackrsquos award-filled yearrdquo commented Kopash ldquoThis year we expanded the program to 20 schools and for 2014 it will be open to all college programsrdquo He added that those testing colleges were able to select from two different patterns the exclusive Wilson Pro Pattern or the CollegiateHigh School pattern Wilson also opened up the color options on all brand identities on the GST for the first time and allowed schools up to three colors to match the brand logo and valve panels to their school colors Teams can also choose their own logo in foil colors on the third panel

The GST football features sizing that is unique and exclusive to the brand ldquoWilson is the only company that offers two sizes in the GST and Traditional lines that conform to NCAA and NHFS standardsrdquo continued Kopash ldquoWe offer not only the smaller 100310051205 pattern balls that are made to the smallest specs of the NCAA and NHFS rules but Wilson is also the only company that can offer the NFL pattern ball in a stripped NCAAHS ball -1001 and 1004 This is especially important for quarterbacks with larger hands or players looking to transition to the NFLrdquo

The GST footballrsquos patented sewn-on composite stripe boasts 82 percent more grip than traditional laces while its ACL system makes the ballrsquos laces 174 more gripable than traditional laces or the latigo lace system used in NFL game footballs

Wilsonrsquos Standard GST Football will retail at $70 while the Prestige GST will sell for $130

Both are designed to protect the ribs legs and hips of NFL athletes providing the combination of lightweight performance and maximum protection All EvoShield football protective apparel will be available at big box and specialty sporting goods retailers and various online retailers

In the Balls Category ever-improving materials will be found in foot-balls that will be available from several brands

Spalding will bring the TF-SB1 Football to market With a retail price of $100 the TF-SB1 incorporates exclusive Spiral Balance Technol-ogy which leads to tighter and more accurate passes This ball utilizes a lighter color than most traditional footballs for improved visibility while its Horween ldquoSrdquo tack leather cover creates an improved grip

Spalding TF-SB1 Football

Wilson Prestige GST

ACHIEvE YOUR GOALS

As the broadest deepest and most timely data available for the US Sports and Outdoor Active Lifestyle Market SportScanInfo is the weekly retail point-of-sale data reporting solution To learn more about how we can help your business call 7049873450 or email sportscansportsonesourcecom

Breadth of data depth of data timeliness of data

SportScanInfocomA Service of The SportsOneSource Group

18 SGBWeeklycom | OCTOBER 28 2013

HOOPING IT UP 2014 bASkETbALL EqUIPMENTWhen it comes to protective equipment basketball players playing on the hardwood are the polar opposite of football players on the gridiron Whereas football players are armed to the teeth with protective gear basketball play-ers wear a minimal amount of gear less over and under their uniforms

Chris Barry a sales associate at The Sports Authority in Nottingham MD interacts with athletes on the sales floor year-round and shared his obser-vations ldquoThe primary basketball equipment that people come in for aside from shoes are knee braces and ballsrdquo said Barry ldquoWe do have some sleeves most of the sleeves that we have are from McDavid and they have padding on the elbows Those are actually huge sellersrdquo

The sleeve category has taken off in recent years for basketball players rep-resenting a trend started by NBA players ldquoI think they sell well because most of the kids playing basketball are going for what looks goodrdquo stated Barry ldquoTheyrsquore not going for protection with sleeves to be honest They want what looks good and what is in What really helps sleeves especially those from McDavid is that they give players support in their arms and they help blood flow especially with compression And if they do fall on the court the pad-ding helps prevent bruises and the player wonrsquot be hurt as badlyrdquo

McDavidrsquos newest sleeve for 2014 is the 6500 Hex Shooter Arm Sleeve Set to retail at $20 and available in four colors the Hex Shooter utilizes 9mm Hex Technology posi-tioned at the elbow and arm compression that maintains muscle warmth and prevents abra-sions and scratches The machine washable and dryable sleeve includes hDc Moisture Management Technology to keep basketball players cool and dry

Shock Doctorrsquos leading sleeve will be the Velocity Shockskin Basketball Arm Sleeve Retailing at $30 the Velocity Shockskin sleeve is lightweight and breathable Technological

features include Pure-Vent direct ventilation that amplifies airflow throughout padded areas in ad-dition to variable stretch materials that allow for unrestricted arm and elbow movement

ldquoHonestly I think that kids seeing NBA players wearing sleeves is the biggest reason for sleeves sell-ing wellrdquo continued Barry ldquoThe bottom line is that they look good Players might say that sleeves help them out shooting the ball and compression sleeves do help with blood flow but college and NBA play-ers who wear sleeves today influence a majority of kids Theyrsquore trying to look goodrdquo

Mouthguards are a popular protective accessory with basketball players who are always cognizant of protecting themselves against inadvertent flail-ing elbows ldquoShock Doctor with the Nano Double Mouthguard usually sells well for us and we expect them to lead the way in 2014rdquo observed Barry

Shock Doctorrsquos basketball mouthguards for 2014 are highlighted by the Basketball STC Mouthguard in addition to the Nano Double Mouthguard called out by The Sports Authorityrsquos Barry The Basketball STC retails for $20 and is fully equipped with a gel-fit liner for a snug comfortable mold to an athletersquos teeth The Nano Double priced at $25 is a dual-arch low profile mouthguard designed to amplify upper and lower jaw protection It is also equipped with Shock Doctorrsquos Tri-Bite and MORA technology for a com-fortable correctly positioned bite

McDavid 6500 Hex Shooter Arm Sleeve

Shock Doctor Velocity Shockskin Basketball Arm Sleeve

OCTOBER 28 2013 | SGBWeeklycom 19

Pro-Tec will be helping basketball play-ers protect their legs and feet with two new products among several other protective items offered by the Redmond WA-based sports medicine manufacturer Pro-Tecrsquos Gel Force Knee Support is a great sports

medicine piece for basketball players ndash as well as athletes in any

other sport - recovering from knee injuries or looking for extra support and protec-tion The Gel Force Knee Support retails for $30 Medical applications for the support include Patello-Femoral pain syndrome Patellar tracking chondromalacia and mi-nor meniscus and ligament tears The com-panyrsquos Gel Force Ankle Support is essential for players suffering from ankle sprains basketballrsquos most widespread injury ldquoThe Gel Force Ankle Support is made with breathable material fits like a sock and provides compression and medial and lat-eral supportrdquo said Jennie Habersetzer mar-keting and sales at Pro-Tec Athletics ldquoItrsquos common for basketball players to wear and it fits nicely in a basketball shoerdquo Pro-Tec items can be found at specialty running and

sporting goods storesCramer Productsrsquo Per-

formance Shorts are ideal for basketball players to wear under their uni-form or practice shorts to improve their game Retailing at $60 the shorts consist of high stretch panels that pro-vide compression and support to core muscle groups during intense

activity In addition abdominal support panels also provide compression to core muscle groups while the seamless side panel construction offers comfort

When it comes to basketballs a few nota-ble models are ex-pected to be hot for 2014 ldquoThere are a couple basketballs that we expect to sell well in 2014rdquo said Barry ldquoThe Spalding TF1000 Classic Adult Bas-ketball comes to mind first Irsquove probably had three or four high school coaches come in and buy six or seven balls It has a mi-crofiber composite so the leatherrsquos going to be better the ball is longer lasting and the bladder is better because it holds more air The bounce is supposed to be great with that particular ballrdquo

Aside from Spalding Wilson Adidas and Nike Barry singled out Under Armour as a brand rapidly gaining market share and popularity in the basketball category ldquoUnder Armour is going to be one of the biggest companies soon especially in basketball and football Everything that theyrsquore doing now is tremendousrdquo he explained ldquoNikersquos going to outpace Under Armour in shoes but when it comes to apparel balls and some equipment Under Armour is going to be up thererdquo The Under Armour 495 Indoor Outdoor Basketball which retails for $30 and can be found at all major big box retailers is expected to be a big seller in 2014 Barry added that Under Armourrsquos rapid rise can be attributed to effective marketing persistent brand-building and desirable products that resonate with consumers

According to Barry price points for basketballs have stayed fairly consistent in the mid- and mid-to-upper range over the past few years ldquoThe Spalding TF1000 is going to be about $70 But then you also the Spalding NeverFlat Ball which is also a great ball and stays inflated about 10 times longer than any other ball retailing for $55rdquo he said ldquoI would say any ball from around $40 to about $80 would be considered the mid-to-upper end price

point range Thatrsquos compared to the official NBA leather basketball which sells for $150 That ball would be the high endrdquo

In the field equipment category players can turn to training hoops to improve their shooting Goalrilla a leader in sports training equipment will have the CV 60 Basketball System available at Dickrsquos Sporting Goods and specialty retailers nationwide With a retail price of about $1400 the CV 60 is capable of handling over 1000 pounds of vertical torque to the rim It is constructed with a one-piece steel pole for strength as well as an all-steel precise height adjustment from 7 frac12 feet to 10 feet

Shock Doctor Basketball STC Mouthguard

Pro-Tec Gel Force Knee Support

Pro-Tec Gel Force

Ankle Support

Cramer Productsrsquo Performance Shorts

Spalding TF1000 Classic Adult Basketball

Under Armour 495 Indoor Outdoor Basketball

Spalding NeverFlat Ball

Goalrilla CV 60 Basketball System

Shock Doctor Nano Double Mouthguard

20 SGBWeeklycom | OCTOBER 28 2013

JUST FOR kICkS 2013 SOCCER EqUIPMENTSoccer players will also benefit from in-creasingly advanced equipment whether in the form of shin guards balls soccer goals or protective accessories

Unlike hardgoods in other sports shin guards remain a more functional necessity that depends less on technological features than other higher-priced protective pieces ldquoDepending on the playerrsquos age and what level theyrsquore playing in shin guards can help tremendouslyrdquo shared The Sports Author-ityrsquos Barry ldquoIf yoursquore from age 15 to about 20 playing club ball or high school yoursquore not going to need anything too protective unless you injured your ankle or you really want to protect yourself Most of the time soccer players just put on something simple that covers a little of the shin and they run Kids in Europe use cardboard and put that on their shins and go runningrdquo

Barry observed that one shin guard in particular that a lot of people have been buying for kids ages 10 and below is the Nike Youth Charge Shin Guards which retails for about $15 ldquoMost people are loyal to brands whether they like Nike or they like Adidasrdquo he stated ldquoBut if somebody appreciates the sport as much as the avid players do they will go for whatrsquos best for them Irsquom a serious player and I used to love Adidas shoes But since Irsquove gotten older Irsquove switched over to Nike and I also switched to Umbro cleats when I was 14 Every brand fits a little differently Nike cleats and shin guards fit

more narrowly on the foot and leg where compared to Adidas which have a more natural fit Adidas shin guards will provide more coverage than Nike shin guards and they will cover a majority of the leg instead of just the shinrdquo

Oftentimes shin guard purchases are made with affordability in mind especially for younger players Itrsquos not until players get older and more serious that shin guard purchases and preferences may get more specialized but even then most soccer players see shin guards as a basic necessity and not an item that they expect perfor-mance or technologically advanced protec-tion from ldquoIrsquom also a coach and with most of the kids that I know their parents will buy them the cheapest shin guards and the cheapest cleats and they just go out and playrdquo said Barry ldquoEven players who play club and travel soccer theyrsquore usually going for something that covers most of the shin that they can fit easily under their socks and get cleared by the referees so that they can playrdquo

The mens Adidas Nitrocharge Pro Shin Guards with a retail price of $20 should be a big seller for next year Designed with a light and flex-ible shield these shin guards feature an easy slip-in construction and com-pression fabric that helps support blood flow A compression sleeve supports blood flow back to the body center while soft synthetic lining makes these guards comfortable

Wilsonrsquos NCAA Forte Shin Guard retail-ing for $25 will be a key new shin guard for 2014 This NCAA-branded guard has a comfort fit Lycra sleeve with power band

enhancements for added compression and muscle cir-culation with a removable inner shell NOCSAE ap-proved the NCAA Forte is available in 3 sizes dictated by player height

Franklin Sports will offer a high performing affordable shin guard with its MLS Premier Shin Guards Priced at $20 the MLS Premiers feature an air tube enhanced shell that increases abrasion resis-tance and impact resistance Its adjustable straps conform to leg size while poly back-ing enhances comfort and feel and a detach-able ankle pad with comfort stirrup ensures a proper and customized fit

Storelli Sports is an emerging manufac-turer that will be offering premium soccer equipment in 2014 Based in Brooklyn NY Storelli Sports is the first and only

brand dedicated to soccer protective-wear Storellirsquos sig-nature item is the ExoShield Head-guard a potentially g r o u n d b r e a k i n g

guard that helps protect against impacts to the head Set to retail at online specialty re-tailers for about $60 the ExoShield is the most protective soccer headguard on the market worn by world-class professional players in English Premier League and Champions League It has outperformed tra-ditional headguards in scientific protection testing and reduces the effect of G-forces by over 50 percent with a cool design that avoids the traditional ldquohelmetrdquo look The ExoShield incorporates the same lightweight

Adidas Nitrocharge Pro Shin Guards

Wilsonrsquos NCAA Forte Shin Guard

Storelli Sports ExoShield Headguard

OCTOBER 28 2013 | SGBWeeklycom 21

open-cell viscoelastic foam used in combat-grade military helmet liners and is constructed specifically for soccer with best-in-class materials to provide superior impact absorption temperature control breathability and comfort

Storelli will also have its BodyShield Leg Guards as a feature item for next year With a $40 price tag the BodyShield Leg Guards fea-ture high-performance Poron XRD polyurethane foam for maxi-mum protection from impact and abrasion It also includes ad-

vanced anti-microbial treatment which reduces the risk of infections These guards are also flexible and comfort-able as its unique padding design and placement enhances mobility without compromising protection

Zamst will be helping soccer players reinforce protect and recover better than ever with their support technology One of Zamstrsquos key items in soccer is the TS-1 Compression Thigh Support which will retail at $50 The TS-1 provides com-pressive muscular support for the thigh muscles ndash the quadriceps adductors and hamstrings Itrsquos i-Fit technology allows for easy application and adjustable two-way compression for enhanced comfort and concentrated muscle support and the supportrsquos anatomical design ensures a customized fit superior support and excellent heat retention

Pro-Tec will offer several premium sports medicine items for soccer play-ers dealing with injuries and pain Pro-

Tecrsquos Ankle Wrap about $19 has a form-fitting neoprene sleeve for compression making it an excellent treatment for ankle sprains White straps can be wrapped around as tightly as necessary for ad-ditional support The Knee Pro-Tec Patellar Tendon Strap which can be used for any sport and is priced at $17 is especially useful for soccer players It provides targeted compression to the base of the patellar tendon to stabilize the knee so the joint can track correctly The strap is most often used for pain centrally located around the patella or kneecap an especially for patellar tendonitis and Osgood-Schlatters disease

For field equipment Goalrilla will have goals and training systems to help soccer players hone their shooting

skills Brand new is the Goalrilla Gamemaker Soccer Goal line an innovative line of air-pressurized durable and transportable soccer goals The Gamemaker gives soccer players the ability to pump up a sturdy goal which reaches its full size in 90 seconds and replicates the authentic play of a traditional steel

goal Depending on the goal size the retail price ranges from $180 to $700 Goalrillarsquos Striker Trainer $350 is a double-sided soccer

goal for strengthening essential soccer skills as well as shooting and scoring potential for players of all ages Both the Gamemaker and Striker Trainer will be available at soccer specialty retailers on-line at Goalrillacom and at other sporting goods stores

Several cool soccer balls will be available for 2014 ldquoI personally like the Wembley Ball from Adidasrdquo shared Barry ldquoNike will have the In-cyte which includes the La Liga and Series A versions and those will be some of the biggest sellers because kids love playing with the balls used by the prosrdquo

The NCAA Forte FYbrid Premium Match Ball from Wilson is another key soccer ball for 2014 Retailing at $120 the NCAA Forte FYbrid is the official ball of the NCAA Soccer Championships Both NCAA and FIFA approved and available in four colors it boasts Fused Panel Technology which minimizes water and moisture intake making it both highperforming and durable in all kinds of game conditions

Adidas will be rolling out the Finale Lisbon OMB Ball at retail for $150 Rigorously tested to receive the highest FIFA rating the Finale Lisbon OMB is the official match ball for the UEFA 2014 Champions League tournament Technology is a point of emphasis with this ball as it is thermally bonded with a seamless surface for superior touch and low water uptake It also has a butyl bladder for best air retention

Once again the trend of young players drawing inspiration from their favorite professional play-ers has led to big demand for pro-style equipment ldquoKids want to look like theyrsquore playing with a professional ballrdquo said The Sports Authorityrsquos Barry

Storelli Sports BodyShield Leg Guards

Pro-Tec Patellar Tendon Strap

Pro-Tec Ankle Wrap Wilson NCAA Forte FYbrid Premium

Match Ball

Adidas Finale Lisbon OMB Ball

Goalrilla Gamemaker Soccer Goal

Goalrilla Striker Trainer

Zamst TS-1 Compression Thigh Support

22 SGBWeeklycom | OCTOBER 7 2013

CALENDARFor full year calendar go to sportsonesourcecomevents

TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

oCtober

29-31 Sport Source Asia Hong Kong

29-1 NASGW Expo Grapevine Tx

noVember

1-3 NBS Fall Athletic Market Austin Tx

5-7 TAG FallWinter Show St louis MO

15-17 ADA Fall Show San Antonio Tx

24-26 Sports Inc Athletic Show las Vegas NV

deCember

2-4 EORA SE Winter Market Asheville NC

3-4 WWSRA NW Early Preview Seattle WA

3-5 MRA December Market lansing MI

4-6 FFANy New york Ny

10-11 EORA FlA Winter Market Punta Gorda Fl

10-11 WWSRA NorCal Early Preview TBA

11-12 Atlanta Shoe Market Atlanta GA

JAnUArY

6-8 ATA Show Nashville TN

7-9 MWSRA january Show Madison WI

7-9 WWSRA Rocky Mtn Preview Denver CO

7-9 WWSRA Northwest Preview Portland OR

9-11 Surf Expo Orlando Fl13-14 WWSRA Intermountain Preview Salt lake City UT

Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg

National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg

Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom

Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg

Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg

Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg

Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom

Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom

Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com

Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom

13-15 WWSRA NorCal Early Preview Reno NV

14-17 SHOT Show las Vegas NV

15-18 NBS Winter-Specialty Market Fort Worth Tx

16-18 Sports licensing amp Tailgate Show las Vegas NV

17-19 Imprinted Sportswear Show (ISS) long Beach CA

21 ORWM Demo Day TBA

22-25 Outdoor Retailer Winter Market Salt lake City UT

30-2 SIA Snow Show Denver CO

FebrUArY

3-4 SIA On-Snow Demo Copper Mountain CO

3-4 SIA Nordic Demo Copper Mountain CO

5-7 FFANy New york Ny

5-8 Sports Inc Outdoor Show Phoenix AZ

6-10 NBS Semi-Annual Market Fort Worth Tx

9-11 EORA SE February Show Greenville SC

10-13 Worldwide Spring Show Reno NV

11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN

mArCH

14-16 Imprinted Sportswear Show (ISS) Atlantic City Nj

AprIL

4-6 Imprinted Sportswear Show (ISS) Orlando Fl

22 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 23

MARK YOURCALENDARS

Summer Market AUGUST 6-9 2014

Open Air Demo AUGUST 5 2014

Winter Market JANUARY 22-25 2014

All Mountain Demo JANUARY 21 2014

Page 6: ISSUE 1343 OCTOBER 28, 2013 The Weekly Digital ...d4ex6pvli7xof.cloudfront.net/sgbweekly/2013/SGB_13Q4/...Skechers USA, Inc. reported earnings jumped 143.6 percent in its third quarter

AdIdAS CREATES NEW US MODEl

BECKER ExITS REEBOK

To maximize the potential of both Adidas and Reebok the Adidas Group is uniting both brands under one management team in North America to jointly operate them with immediate effect Patrik Nilsson currently president of Adidas North America has been appointed president Adidas Group North America and will lead the newly united organization

Uli Becker currently president of Reebok North America has decided to leave to pursue new career and business opportunities Reebok will continue to be based in Canton and the Adidas brand in Portland

ldquoOur goal is to strengthen our business to invest in our brands and to enable faster growth for both brands by winning our key consumers ndash the High School Kid for Adidas the Fit Gen-eration for Reebok and avid sports fans through our Sports Licensed Division said Herbert Hainer CEO of the Adidas Group of the changes in North America With this new organiza-tional structure we ensure that both the Adidas and Reebok brands remain separate and dis-tinctive while leveraging the Groupsrsquo strengths This new set up will make our Group stronger and grow our business faster in the USrdquo

Adidas said Nilsson who will also assume global responsibility for Reebok-CCM Hockey has a proven track record of success in the US spearheading double-digit growth for the Adi-das North America business Nilsson was named president of Adidas North America in Janu-ary 2007 and first started with Adidas in 1991 as head of sales and marketing at Adidas Sweden

Becker had been with Adidas Group in different capacities for 23 years ldquoWe would like to thank Uli for his leadership expertise and the many contributions he has

made to the success of the Adidas Group over the last 23 years in his various roles at Adidas and Reebok in marketing and sales We wish him all the best for his future endeavorsrdquo com-mented Hainer

To ensure the brands remain focused on their respective objectives Portland will remain the home of the Adidas brand in the US and the Reebok brand will continue to be based in Canton There are no changes to the Adidas Group locations in Indianapolis and Spartanburg

Photo courtesy Adidas

STORE OPENINGS

NEWS

Cabelarsquos announced plans to open a store in Nanaimo British Columbia Canada in Spring 2014 as well as stores in Garner NC and Sun Prairie WI in Spring 2015

bass pro Shops will locate its fourth Canadian store in Moncton New Brunswick Canada Bass Pro also announced plans for a new store in the greater Cincinnati area

the Sports Authority opened its first store in Ponce Puerto Rico

Under Armour opened an Experience store at the jing An Kerry Centre in Shanghai China and also revealed plans to open the Brand House in Mclean Virginiarsquos Tysons Corner Center

Field amp Stream the new hunt amp fish concept from Dickrsquos Sporting Goods plans to open a store in Big Flats Ny a small town west of Elmira The location will represent the chainrsquos third store in the US

burton Snowboards announced the opening of two new East Coast partner stores The first is in the DC metro area and the second is a pop-up Burton partner store in northern New jersey Both new stores were opened in partnership with local retailers

8 SGBWeeklycom | OCTOBER 28 2013

Photo courtesy Reebok

Contact jeremy Freed at 3039977302 or email SportsjobssportsonesourcecomFREE ACCESS TO THE lATEST jOB lISTINGS

REACHING THE MOST CONNECTED BEST INFORMED AND HIGHEST CAlIBER PROFESSIONAlS IN THE ACTIVE

lIFESTylE MARKET

THE INTERSECTION OF CAREER AND LIFESTYLE

Photo courtesy Reebok

10 SGBWeeklycom | OCTOBER 28 2013

ZEAL Optics is planting a forest The company has partnered with historic non-profit conservationist group American Forests to plant 5480 trees ndash a number derived from the elevation of ZEALrsquos headquarters in Boulder CO -- across the US this year With the newly founded corporate partnership being called Project 5480 ZEAL will promote the reforestation of outdoor areas as a part of their ldquoGroundedrdquo initiative

ldquoProject 5480 is a by-product of the ZEAL Grounded initiatives We want to raise awareness of the beetlekill issue that is destroying our forest and backyard in Colorado We will plant 5480 trees annually as our commitment to reforestation and taking small but deep-rooted steps toward doing our partrdquo said John Sanchez President of ZEAL ldquoWersquore very proud of our standard of practice and the entire strategy is to build innovation at the raw material level upwards The commit-ment to sustainability and fair practices is built into the roots of ZEAL in an initiative we call Grounded We believe in doing our part so that the images of the forests we put in our ads catalogs and marketing materials are around for generations to come Someday I want to walk our customers friends and my family through these forests that we helped to growrdquo

Founded in 1875 American Forests is the countryrsquos oldest national nonprofit conservation organization in the US In the last two decades they have planted more than 44 million trees The group has served as a catalyst for many of the most important milestones in the conser-vation movement including the founding of the US Forest Service the national forest and national park systems and literally thousands of forest ecosystem restoration projects and public education efforts ldquoOur ZEAL consumers employees retail partners athletes and sales reps will all be a physical part of the reforestation effort because we want to be a hands on partnerrdquo said Sanchez

ldquoTheir efforts to build awareness among customers of the need to protect our nationsrsquo forests and to help restore forests through tree

planting are a critically important contribution to achieving an eco-logically sustainable futurerdquo said Lea Sloan VP of communications American Forests ldquoTogether we can ensure that future generations have healthy beautiful forests to enjoyrdquo

ZEAL Optics has the only known sunglass line with all frames built from plant-based materials Z-Resin is a plant-based resin made from castor bean oil instead of crude oil creating a more eco-friendly prod-uct without sacrificing quality or performance ZEAL also recently introduced the first plant-based lens e-llume as an addition to their eco-construction and initiatives

As a part of the companyrsquos global Grounded initiative Z-resin is just one step ZEAL took toward sustainability According to the company every effort has been made to reduce waste in production and every-day operations and to encourage consumers to do the same Incentiv-izing customers to replace broken parts instead of throwing the entire pair away through low-cost repair and replacement parts ZEAL mod-erates waste and encourages material conservation They also produce as much of their printed materials as possible on Forest Stewardship Council certified paper At their headquarters in Boulder employees bike to work and are proud to have an office constructed utilizing bee-tle kill wood sourcing resources from the surrounding community The boutique brand is also known in the goggle market for the HD Camera Goggle and the original GPS goggle

ldquoWhat we want is to build sunglasses and ski goggles that enhance outdoor experiencesrdquo concluded Sanchez ldquoThat cant happen if we dont do our part to rebuild the playing field where these experiences take place I use a tree as an illustration for our brand As we grow new branches form and our size above ground represents the company mar-ket growth but what people cant see is that our roots are growing at the same length Our social and ecological responsibilities initiatives will keep us deep rooted humble and lsquogroundedrsquo This is what will make us strong and keep us in the market as a very unique brand of opticsrdquo

GIV ING BACK

ZeAL optICS PARTNERS WITH AMERICAN FORESTS FOR PROjECT 5480

John Sanchez President of ZEAL

Photo courtesy Zeal Optics

OCTOBER 28 2013 | SGBWeeklycom 11

PULSE OF THE OUTDOOR CONSUMER STUDY

2013

A Market Insight Study from The SportsOneSource Group

For more information or to reserve your copy of the Pulse Of The Outdoor Consumer study contact Neil Schwartz 5616923722 or email SOSResearchSportsOneSourcecom

SOS Research takes an in-depth look at the key shopping behaviors influences and motivators for Americarsquos active outdoor consumer

12 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 13

HEAD START 2014 FOOTbALL EqUIPMENTThe protective category in football has seen a noticeable shift upwards in average selling prices over the past decade as awareness regarding concussions and serious head inju-ries has become an emphasis in the sport Despite shrink-ing athletic budgets and a sluggish economy tightening spending of disposable income for families business is still strong for sporting goods in general and football protec-tive equipment specifically Quite simply players and their parents are spending more to get the best protection to safeguard against serious injuries This means big business and enticing profit margins for retailers and team dealers It also provides an opportunity for sellers to provide quality customer service that makes a difference in the safety and health of the football players coming to them for help pick-ing out equipment

ldquoOne of the key trends wersquove seen from a retail stand-point is that consumers ndash whether itrsquos parents or players ndash are doing their research and are willing to spend more on protective equipmentrdquo stated Michael Oller VP consumer products at Riddell Inc ldquoTheyrsquore asking questions theyrsquore more educated they want to know what features are out there that they could incorporate or purchase within their helmet So thatrsquos a good thing for us as a manufacturer An educated consumer is really what wersquore looking for as we move forward We want to connect that consumer with our innovations as we come out with helmets We saw that this year more than in years pastrdquo

Helmets and shoulder pads are the two most vital equip-ment pieces for football players and they also represent the highest price tags and margins for sellers The balance between finding the right amount of protection with the best fit performance and level of comfort is the challenge that all equipment manufacturers strive to find with their products Next year will be another step forward as leading brands including Riddell Schutt and Xenith offer the safest and best-performing helmets shoulder pads and protec-tive accessories to date

ldquoAs far as what players are looking for theyrsquore more in tune with protectionrdquo said Moller ldquoThey want those fea-tures from a protective standpoint but they also want comfort and fit With rule changes in football they want to make sure that their helmets are staying on and they want

to feel comfortable in those helmets We [at Riddell] are fortunate enough to have products that appeal to those players and wersquove seen the success around thatrdquo

According to Moller Riddellrsquos two most successful helmets are the Riddell 360 and the Riddell Speed ldquoBoth hel-mets are the highest level of protection that we offerrdquo he stated ldquoThe player is getting a great protective helmet In

Football Basketball and Soccer players will have the most advanced equipment at their disposal in 2014 SGB previews key protective gear field equipment balls and accessories that will be available at retail next year

EqUIPPED FOR

SUCCESSBy Fernando j Delgado

According to Moller Riddell will have five different youth hel-met models for 2014 ranging in price from $100 up to $300 at retail with each model designed specifically for different levels of play ldquoWhether the player is a young beginner or an experi-

addition both of those helmets have overliners which consist of a material that lines the liners of the helmet for comfort and fit The 360 also has an additional inflation point at the back that locks in the playerrsquos head a little better with the enhanced occipital lock which is that little knob on the back of the playerrsquos head It really cra-dles the back of the head and stabilizes the helmet keeping the helmet secure so it can do its jobrdquo The improved fit of the 360 is especially important for youth league and high school players as rule changes require players to be removed from play if their helmet falls off or becomes dislodged The 360 helps playersrsquo stay on the field as its fit and stability ensures that their hel-mets donrsquot fall off during play

enced junior high player we have a lot of different models that fit the particular needs of that play-errdquo he shared

At Schutt technology is melded with striking colors and helmet designs Schuttrsquos Vengeance DCT Elite Helmet set to retail at $255 is its newest helmet The DCT which stands for Dual Com-pression Technology combines Schuttrsquos 5th generation of TPU Cushioning The TPU contains durometers that are specifically designed to absorb high- and low-velocity impacts highlight-ing just a few of the many techno-logical features of the helmet

Another new helmet from Schutt is the adult AiR XP Pro one of the lightest helmets on the market and the only traditional standoff helmet left on the market for a retail price of $225 Schutt

Riddell 360

Riddell Speed

14 SGBWeeklycom | OCTOBER 28 2013

by the Custom Power CPK and the Power SPK pads which carry catalog-listing prices of $435 and $299 respec-tively

ldquoOur shoulder pad line continues to grow

and it mirrors what wersquove done with our helmetsrdquo shared Riddellrsquos Moller ldquoWersquore creating products that fit the needs of players Our elite level shoulder pads - branded under lsquoPowerrsquo ndash are the ones you see at the NFL and college levels Wersquove taken some notes and some leads off the Power shoulder pads and brought those features down to the youth and junior varsity levels Things like flat pad construction air management materials and corrugated caps ep-aulets and arches So when you get specific to shoulder pads we have a broad strong line that has pads that are the lsquochildrenrsquo of our Power line of varsity pads That ties back to what the players are looking for ndash theyrsquore looking for protection but theyrsquore also look-ing for performance Years ago Riddell was established as a protec-tive company But over the past several years and now more than ever wersquore leaning towards performance and protection and wersquove adopted the tagline of lsquoProtect and Performrsquo The athlete is looking for both and theyrsquore looking to Riddell for bothrdquo

With their shoulder pads Riddell has emphasized flat pad con-struction that keeps the pads tighter and that also provides players with a better range of motion all without sacrificing protection ldquoOur shoulder pads have been modernized and not only do they look cool but players really enjoy wearing them because it gives them that ability to perform at a very high levelrdquo said Moller

Schuttrsquos shoulder pads for 2014 are highlighted by the AiR Maxx Flex 20 and O2 Pro The AiR Maxx Flexx 20 with a retail price of $300 features Triple Shoulder Protection combining TPU Energy Lock Technology with D3O and a clavicle channel system This

will also feature several youth mod-els including the Recruit Hybrid $90 XP Hybrid $90 Vengeance DCT Hybrid + $115 and Youth AiR XP Pro $190 among others

ldquoEveryone is always looking for lighter and strongerrdquo said Glenn Beckmann director of marketing communications for Schutt Sports

ldquoWersquore always looking into new poly-mers and new materials that we can make helmets and faceguards from We just introduced a newly engi-neered polymer padding for some of our youth helmets called D3O Ev-eryonersquos looking for that balance be-tween lightweight and the best pro-tectionrdquo

Beckmann also shared some interesting observations regarding other notable trends in the protective equipment category ldquoOne of the negative trends that we see are third-party products that are being promoted to be put on or in helmetsrdquo he said ldquoI canrsquot tell you how many times a week I get an email from a company say-ing lsquoWe have the solution to the concussion problem Put pad-ding on the outside of the helmetrsquo Itrsquos been tried in the past and itrsquos failed Therersquos been no scientific research or scientifically valid data that says that those items actually enhance the performance of the helmet With the potential risks involved with altering our helmetsrsquo configuration we strongly recommend against using it But there are still a lot of companies trying to take advantage of the situation involving head injuries and concussions We donrsquot want to discourage innovation but what we want these third party product developers to do is make sure that they are telling their customers all of the potential consequences Alteration to the configuration of a helmet may void the warranty on the helmet and can void the NOCSAE certification for example That would make the helmet illegal to use in the vast major-ity of organized footballrdquo

Despite some of the drawbacks to companies trying to take shortcuts to solve the concussion issue technology remains a force for progress that is helping football become safer ldquoOne trend thatrsquos auxiliary to equipment is the collection of data surrounding head impactsrdquo commented Beckmann ldquoWhere the impact is occurring how hard the impact is how many impacts is a player at a particular age level experiencing during the course of a game a week of practice or a season I think that is a very beneficial trend because ultimately that data will help everyone involved figure out how to design better helmets and how to approach diagnosing and recognizing head injuries a little bit betterrdquo

Shoulder pads are another essential protective category for foot-ball players that require manufacturers to find the perfect balance between the best protection and the lightest most comfortable per-formance capabilities

Riddellrsquos shoulder pads for 2014 will be available in three distinct levels Varsity JV and Youth Varsity level shoulder pads are led

state-of-the-art pad will be available in four arch styles -Skill QBWR All Purpose and OLDL ndash as well as in several custom colors and configurations The O2 Pro priced at $240 is a new body style and lighter than the AiR Maxx Flex 20 The O2 Pro is the most breath-able shoulder pad in Schuttrsquos line as a result of O2 Windows and a perforated body cushion

Several protective accessories such as padded apparel braces sleeves and mouthguards will highlight 2014 lines from various leading brands including Wilson Under Armour Adidas Schutt and Riddell and from companies more rooted in sports medicine and protective performance gear such as Shock Doctor EvoShield Pro-Tec and Cramer

Schutt Vengeance DCT Elite Helmet

Schutt AiR XP Pro

Riddell CPK

Schutt AiR Maxx Flex 20 Schutt O2 Pro

OCTOBER 28 2013 | SGBWeeklycom 15

Wilsonrsquos new introductions in protective apparel and accessories for 2014 focus heavily on technology Its new line of GST (Game Saving Technology) Football Protective Apparel features patent-pending Double Density compression molded pads that are de-signed for specific areas of the body Wilson designed a hard EVA foam outer layer to disburse hits across the top of the pad with a

softer inner layer of the pad against the body to absorb the impact The line is led by the GST Double Den-sity 5 Pad Football Girdle which will retail for $70

Wilsonrsquos GST line of football gloves feature patent-pending TackTech 3D Palm Technology and one of the most advanced designs in football gloves in more than a decade The GST glove line includes three dif-ferent models de-signed for specific player positions

on the field the GST Trench for OL and DL which will retail for $45 and have 3D grabbers designed to grab and handle a players jersey GST Big Skill for LB TE and DE which will retail $50 and are de-fined by a combo palm for both ball handling and tackling and the GST Skill for WR RB and DB set to retail at $55 and specialized for ball handling

Under Armour will introduce its thinnest and lightest protection system with the Game Day Armour Girdle and Game Day Short Sleeve Baselayer for men with a retail price of $75 Both pieces meet NFHS standards and feature compression in the form of an ultra-tight second-skin fit that keeps football playersrsquo muscles fresh and their recovery time fast

ldquoAccessories are a big part of our retail businessrdquo said Riddellrsquos Moller ldquoChin straps are especially important as they are tied directly with the helmet In 2013 we rolled out a new chin strap called the TCP (True Curve Protection) ldquoItrsquos really a hybrid of a soft cup chin strap and a hard cup chin strap It has the fit of a soft cup with the shell protection of a hard cup This was also in response to the helmet rule changes as players wanted the fit of a soft cup to keep the helmet secure We look at it as an opportunity to create a new chin strap different than anything else on the market If the helmet stays on the head the player stays in the game and the player stays protected The TCP Chin Strap is allowing us to excel in that areardquo

Moller also anticipates strong programs and sell-through of Rid-dellrsquos padded apparel ldquoRiddellrsquos launch of padded apparel really resonated with the consumer Wersquove seen the brand grow from just helmets and shoulder pads and now we have accessories and ap-parel Wersquore expanding our reach at retail and thatrsquos really exciting for us

Shock Doctor meanwhile seeks to remain a leader in sports protection and performance in 2014 by continuing to innovate through technology The company will launch its Ultra Pro Chin Strap in Fall 2014 at a retail price of $25 The Ultra Pro is

Wilson GST Double Density 5 Pad Football Girdle

Wilson GST Trench

Under Armour Game Day Armour Girdle

Under Armour Game Day Short Sleeve Baselayer

16 SGBWeeklycom | OCTOBER 28 2013

as well as x-strap and parallel straps for effective anterior and posterior stability to the ACLPCL The ZK-7rsquos i-Fit technology provides a semi-open design to deliver an individualized fit to help prevent slipping while the flyweight lightweight material fabrication designed with V-Tech flow through ventilation enhances cooling while in motion

Cramer Productrsquos Thunder 7 Girdle is a pre-mium protective apparel piece retailing for around $38 featuring permanent-ly attached hip tail thigh and knee pads The 7-pad integrated girdle also fea-tures hard thigh pads made from Cramerrsquos new Spider Web EVA foam and rein-forced with high impact plastic shells for maximum protection

EvoShieldrsquos 2014 football protective line offers new

items including its Padded Protective Arm Sleeve at $30 retail Made with performance compression fabric for maximum breathability and support the sleeve keeps blood circulating throughout the game and promotes faster muscle recovery The Hybrid Pro Rib Shirt and Hybrid Pro Girdle $90 and $85 respectively are available in adult and youth sizes

designed for comfort and performance is lightweight and extremely durable The strap features Airflow cooling channels that release heat for a comfortable playing experience without sacrificing protection ldquoFootball players on every level and every age rely on chin straps to protect them from impacts from opponents shoulder pads and helmets said Tony Armand Shock Doctorrsquos CEO ldquoWith its Triple Grip No-Slip snaps the Ultra Pro Chin Strap reduces the possibility that a helmet will come off during play after a hard hit so players will perform better feeling confident in their level of helmet protectionrdquo

McDavid will bring sleek new protective apparel to the market next year led by the 7932 Hex Sleeveless Shirt 5-pad and 737 Hex Thudd Short The Hex Sleeveless Shirt 5-pad will retail at $80 Adult$70 Youth

and uses strategically positioned 9mm Hex Technology to protect the critical ar-eas of the shoulders ribs and spine The Hex Thudd Short priced at $65 adult$60 youth also features Hex Technology and is designed to adjust to a football playerrsquos movement for continuous protection at the hips tailbone and thighs

Zamstrsquos main football protect for 2014 is the ZK-7 Knee Support The ZK-7 with a retail price of $80 is the strongest knee sup-port for moderate to severe sprains of the ACL PCL MCL and LCL The itemrsquos Exo-Tech QUAD provides 4-way ligament support with resin stays to support medial and lateral stability

Shock Doctor Ultra Pro Chin Strap

McDavid 737 Hex Thudd Short

Cramer Productrsquos Thunder 7 Girdle

EvoShield Padded Protective Arm Sleeve

EvoShield Hybrid Pro Rib Shirt

EvoShield Hybrid Pro Girdle

McDavid Hex Sleeveless Shirt 5-pad

Zamst ZK-7 Knee Support

OCTOBER 28 2013 | SGBWeeklycom 17

Wilson is excited to offer its GST Football in 2014 which will be available at leading big box retailers team dealers and directly from the manufacturer ldquoAs far as footballs are concerned our highlight item is still the GST (Game Saving Technology) football that is the number one selling leather game footballrdquo said Craig Kopash business director American football Wilson ldquoThe GST offers our exclusive GST leather that uses less tanning to allow more tack to come to the surface and a deeper pebble The GST also offers the patented ACL (Accurate Control Lacing) and patented sewn-on composite stripesrdquo

During 2012 Wilson tested with eight select FBS level colleges a Wilson Prestige Program that allowed the schools to build their ball from the ground up ldquoYou may have seen these footballs used on the field by Notre Dame as they made their National Championship run or by Texas AampM and their quarterbackrsquos award-filled yearrdquo commented Kopash ldquoThis year we expanded the program to 20 schools and for 2014 it will be open to all college programsrdquo He added that those testing colleges were able to select from two different patterns the exclusive Wilson Pro Pattern or the CollegiateHigh School pattern Wilson also opened up the color options on all brand identities on the GST for the first time and allowed schools up to three colors to match the brand logo and valve panels to their school colors Teams can also choose their own logo in foil colors on the third panel

The GST football features sizing that is unique and exclusive to the brand ldquoWilson is the only company that offers two sizes in the GST and Traditional lines that conform to NCAA and NHFS standardsrdquo continued Kopash ldquoWe offer not only the smaller 100310051205 pattern balls that are made to the smallest specs of the NCAA and NHFS rules but Wilson is also the only company that can offer the NFL pattern ball in a stripped NCAAHS ball -1001 and 1004 This is especially important for quarterbacks with larger hands or players looking to transition to the NFLrdquo

The GST footballrsquos patented sewn-on composite stripe boasts 82 percent more grip than traditional laces while its ACL system makes the ballrsquos laces 174 more gripable than traditional laces or the latigo lace system used in NFL game footballs

Wilsonrsquos Standard GST Football will retail at $70 while the Prestige GST will sell for $130

Both are designed to protect the ribs legs and hips of NFL athletes providing the combination of lightweight performance and maximum protection All EvoShield football protective apparel will be available at big box and specialty sporting goods retailers and various online retailers

In the Balls Category ever-improving materials will be found in foot-balls that will be available from several brands

Spalding will bring the TF-SB1 Football to market With a retail price of $100 the TF-SB1 incorporates exclusive Spiral Balance Technol-ogy which leads to tighter and more accurate passes This ball utilizes a lighter color than most traditional footballs for improved visibility while its Horween ldquoSrdquo tack leather cover creates an improved grip

Spalding TF-SB1 Football

Wilson Prestige GST

ACHIEvE YOUR GOALS

As the broadest deepest and most timely data available for the US Sports and Outdoor Active Lifestyle Market SportScanInfo is the weekly retail point-of-sale data reporting solution To learn more about how we can help your business call 7049873450 or email sportscansportsonesourcecom

Breadth of data depth of data timeliness of data

SportScanInfocomA Service of The SportsOneSource Group

18 SGBWeeklycom | OCTOBER 28 2013

HOOPING IT UP 2014 bASkETbALL EqUIPMENTWhen it comes to protective equipment basketball players playing on the hardwood are the polar opposite of football players on the gridiron Whereas football players are armed to the teeth with protective gear basketball play-ers wear a minimal amount of gear less over and under their uniforms

Chris Barry a sales associate at The Sports Authority in Nottingham MD interacts with athletes on the sales floor year-round and shared his obser-vations ldquoThe primary basketball equipment that people come in for aside from shoes are knee braces and ballsrdquo said Barry ldquoWe do have some sleeves most of the sleeves that we have are from McDavid and they have padding on the elbows Those are actually huge sellersrdquo

The sleeve category has taken off in recent years for basketball players rep-resenting a trend started by NBA players ldquoI think they sell well because most of the kids playing basketball are going for what looks goodrdquo stated Barry ldquoTheyrsquore not going for protection with sleeves to be honest They want what looks good and what is in What really helps sleeves especially those from McDavid is that they give players support in their arms and they help blood flow especially with compression And if they do fall on the court the pad-ding helps prevent bruises and the player wonrsquot be hurt as badlyrdquo

McDavidrsquos newest sleeve for 2014 is the 6500 Hex Shooter Arm Sleeve Set to retail at $20 and available in four colors the Hex Shooter utilizes 9mm Hex Technology posi-tioned at the elbow and arm compression that maintains muscle warmth and prevents abra-sions and scratches The machine washable and dryable sleeve includes hDc Moisture Management Technology to keep basketball players cool and dry

Shock Doctorrsquos leading sleeve will be the Velocity Shockskin Basketball Arm Sleeve Retailing at $30 the Velocity Shockskin sleeve is lightweight and breathable Technological

features include Pure-Vent direct ventilation that amplifies airflow throughout padded areas in ad-dition to variable stretch materials that allow for unrestricted arm and elbow movement

ldquoHonestly I think that kids seeing NBA players wearing sleeves is the biggest reason for sleeves sell-ing wellrdquo continued Barry ldquoThe bottom line is that they look good Players might say that sleeves help them out shooting the ball and compression sleeves do help with blood flow but college and NBA play-ers who wear sleeves today influence a majority of kids Theyrsquore trying to look goodrdquo

Mouthguards are a popular protective accessory with basketball players who are always cognizant of protecting themselves against inadvertent flail-ing elbows ldquoShock Doctor with the Nano Double Mouthguard usually sells well for us and we expect them to lead the way in 2014rdquo observed Barry

Shock Doctorrsquos basketball mouthguards for 2014 are highlighted by the Basketball STC Mouthguard in addition to the Nano Double Mouthguard called out by The Sports Authorityrsquos Barry The Basketball STC retails for $20 and is fully equipped with a gel-fit liner for a snug comfortable mold to an athletersquos teeth The Nano Double priced at $25 is a dual-arch low profile mouthguard designed to amplify upper and lower jaw protection It is also equipped with Shock Doctorrsquos Tri-Bite and MORA technology for a com-fortable correctly positioned bite

McDavid 6500 Hex Shooter Arm Sleeve

Shock Doctor Velocity Shockskin Basketball Arm Sleeve

OCTOBER 28 2013 | SGBWeeklycom 19

Pro-Tec will be helping basketball play-ers protect their legs and feet with two new products among several other protective items offered by the Redmond WA-based sports medicine manufacturer Pro-Tecrsquos Gel Force Knee Support is a great sports

medicine piece for basketball players ndash as well as athletes in any

other sport - recovering from knee injuries or looking for extra support and protec-tion The Gel Force Knee Support retails for $30 Medical applications for the support include Patello-Femoral pain syndrome Patellar tracking chondromalacia and mi-nor meniscus and ligament tears The com-panyrsquos Gel Force Ankle Support is essential for players suffering from ankle sprains basketballrsquos most widespread injury ldquoThe Gel Force Ankle Support is made with breathable material fits like a sock and provides compression and medial and lat-eral supportrdquo said Jennie Habersetzer mar-keting and sales at Pro-Tec Athletics ldquoItrsquos common for basketball players to wear and it fits nicely in a basketball shoerdquo Pro-Tec items can be found at specialty running and

sporting goods storesCramer Productsrsquo Per-

formance Shorts are ideal for basketball players to wear under their uni-form or practice shorts to improve their game Retailing at $60 the shorts consist of high stretch panels that pro-vide compression and support to core muscle groups during intense

activity In addition abdominal support panels also provide compression to core muscle groups while the seamless side panel construction offers comfort

When it comes to basketballs a few nota-ble models are ex-pected to be hot for 2014 ldquoThere are a couple basketballs that we expect to sell well in 2014rdquo said Barry ldquoThe Spalding TF1000 Classic Adult Bas-ketball comes to mind first Irsquove probably had three or four high school coaches come in and buy six or seven balls It has a mi-crofiber composite so the leatherrsquos going to be better the ball is longer lasting and the bladder is better because it holds more air The bounce is supposed to be great with that particular ballrdquo

Aside from Spalding Wilson Adidas and Nike Barry singled out Under Armour as a brand rapidly gaining market share and popularity in the basketball category ldquoUnder Armour is going to be one of the biggest companies soon especially in basketball and football Everything that theyrsquore doing now is tremendousrdquo he explained ldquoNikersquos going to outpace Under Armour in shoes but when it comes to apparel balls and some equipment Under Armour is going to be up thererdquo The Under Armour 495 Indoor Outdoor Basketball which retails for $30 and can be found at all major big box retailers is expected to be a big seller in 2014 Barry added that Under Armourrsquos rapid rise can be attributed to effective marketing persistent brand-building and desirable products that resonate with consumers

According to Barry price points for basketballs have stayed fairly consistent in the mid- and mid-to-upper range over the past few years ldquoThe Spalding TF1000 is going to be about $70 But then you also the Spalding NeverFlat Ball which is also a great ball and stays inflated about 10 times longer than any other ball retailing for $55rdquo he said ldquoI would say any ball from around $40 to about $80 would be considered the mid-to-upper end price

point range Thatrsquos compared to the official NBA leather basketball which sells for $150 That ball would be the high endrdquo

In the field equipment category players can turn to training hoops to improve their shooting Goalrilla a leader in sports training equipment will have the CV 60 Basketball System available at Dickrsquos Sporting Goods and specialty retailers nationwide With a retail price of about $1400 the CV 60 is capable of handling over 1000 pounds of vertical torque to the rim It is constructed with a one-piece steel pole for strength as well as an all-steel precise height adjustment from 7 frac12 feet to 10 feet

Shock Doctor Basketball STC Mouthguard

Pro-Tec Gel Force Knee Support

Pro-Tec Gel Force

Ankle Support

Cramer Productsrsquo Performance Shorts

Spalding TF1000 Classic Adult Basketball

Under Armour 495 Indoor Outdoor Basketball

Spalding NeverFlat Ball

Goalrilla CV 60 Basketball System

Shock Doctor Nano Double Mouthguard

20 SGBWeeklycom | OCTOBER 28 2013

JUST FOR kICkS 2013 SOCCER EqUIPMENTSoccer players will also benefit from in-creasingly advanced equipment whether in the form of shin guards balls soccer goals or protective accessories

Unlike hardgoods in other sports shin guards remain a more functional necessity that depends less on technological features than other higher-priced protective pieces ldquoDepending on the playerrsquos age and what level theyrsquore playing in shin guards can help tremendouslyrdquo shared The Sports Author-ityrsquos Barry ldquoIf yoursquore from age 15 to about 20 playing club ball or high school yoursquore not going to need anything too protective unless you injured your ankle or you really want to protect yourself Most of the time soccer players just put on something simple that covers a little of the shin and they run Kids in Europe use cardboard and put that on their shins and go runningrdquo

Barry observed that one shin guard in particular that a lot of people have been buying for kids ages 10 and below is the Nike Youth Charge Shin Guards which retails for about $15 ldquoMost people are loyal to brands whether they like Nike or they like Adidasrdquo he stated ldquoBut if somebody appreciates the sport as much as the avid players do they will go for whatrsquos best for them Irsquom a serious player and I used to love Adidas shoes But since Irsquove gotten older Irsquove switched over to Nike and I also switched to Umbro cleats when I was 14 Every brand fits a little differently Nike cleats and shin guards fit

more narrowly on the foot and leg where compared to Adidas which have a more natural fit Adidas shin guards will provide more coverage than Nike shin guards and they will cover a majority of the leg instead of just the shinrdquo

Oftentimes shin guard purchases are made with affordability in mind especially for younger players Itrsquos not until players get older and more serious that shin guard purchases and preferences may get more specialized but even then most soccer players see shin guards as a basic necessity and not an item that they expect perfor-mance or technologically advanced protec-tion from ldquoIrsquom also a coach and with most of the kids that I know their parents will buy them the cheapest shin guards and the cheapest cleats and they just go out and playrdquo said Barry ldquoEven players who play club and travel soccer theyrsquore usually going for something that covers most of the shin that they can fit easily under their socks and get cleared by the referees so that they can playrdquo

The mens Adidas Nitrocharge Pro Shin Guards with a retail price of $20 should be a big seller for next year Designed with a light and flex-ible shield these shin guards feature an easy slip-in construction and com-pression fabric that helps support blood flow A compression sleeve supports blood flow back to the body center while soft synthetic lining makes these guards comfortable

Wilsonrsquos NCAA Forte Shin Guard retail-ing for $25 will be a key new shin guard for 2014 This NCAA-branded guard has a comfort fit Lycra sleeve with power band

enhancements for added compression and muscle cir-culation with a removable inner shell NOCSAE ap-proved the NCAA Forte is available in 3 sizes dictated by player height

Franklin Sports will offer a high performing affordable shin guard with its MLS Premier Shin Guards Priced at $20 the MLS Premiers feature an air tube enhanced shell that increases abrasion resis-tance and impact resistance Its adjustable straps conform to leg size while poly back-ing enhances comfort and feel and a detach-able ankle pad with comfort stirrup ensures a proper and customized fit

Storelli Sports is an emerging manufac-turer that will be offering premium soccer equipment in 2014 Based in Brooklyn NY Storelli Sports is the first and only

brand dedicated to soccer protective-wear Storellirsquos sig-nature item is the ExoShield Head-guard a potentially g r o u n d b r e a k i n g

guard that helps protect against impacts to the head Set to retail at online specialty re-tailers for about $60 the ExoShield is the most protective soccer headguard on the market worn by world-class professional players in English Premier League and Champions League It has outperformed tra-ditional headguards in scientific protection testing and reduces the effect of G-forces by over 50 percent with a cool design that avoids the traditional ldquohelmetrdquo look The ExoShield incorporates the same lightweight

Adidas Nitrocharge Pro Shin Guards

Wilsonrsquos NCAA Forte Shin Guard

Storelli Sports ExoShield Headguard

OCTOBER 28 2013 | SGBWeeklycom 21

open-cell viscoelastic foam used in combat-grade military helmet liners and is constructed specifically for soccer with best-in-class materials to provide superior impact absorption temperature control breathability and comfort

Storelli will also have its BodyShield Leg Guards as a feature item for next year With a $40 price tag the BodyShield Leg Guards fea-ture high-performance Poron XRD polyurethane foam for maxi-mum protection from impact and abrasion It also includes ad-

vanced anti-microbial treatment which reduces the risk of infections These guards are also flexible and comfort-able as its unique padding design and placement enhances mobility without compromising protection

Zamst will be helping soccer players reinforce protect and recover better than ever with their support technology One of Zamstrsquos key items in soccer is the TS-1 Compression Thigh Support which will retail at $50 The TS-1 provides com-pressive muscular support for the thigh muscles ndash the quadriceps adductors and hamstrings Itrsquos i-Fit technology allows for easy application and adjustable two-way compression for enhanced comfort and concentrated muscle support and the supportrsquos anatomical design ensures a customized fit superior support and excellent heat retention

Pro-Tec will offer several premium sports medicine items for soccer play-ers dealing with injuries and pain Pro-

Tecrsquos Ankle Wrap about $19 has a form-fitting neoprene sleeve for compression making it an excellent treatment for ankle sprains White straps can be wrapped around as tightly as necessary for ad-ditional support The Knee Pro-Tec Patellar Tendon Strap which can be used for any sport and is priced at $17 is especially useful for soccer players It provides targeted compression to the base of the patellar tendon to stabilize the knee so the joint can track correctly The strap is most often used for pain centrally located around the patella or kneecap an especially for patellar tendonitis and Osgood-Schlatters disease

For field equipment Goalrilla will have goals and training systems to help soccer players hone their shooting

skills Brand new is the Goalrilla Gamemaker Soccer Goal line an innovative line of air-pressurized durable and transportable soccer goals The Gamemaker gives soccer players the ability to pump up a sturdy goal which reaches its full size in 90 seconds and replicates the authentic play of a traditional steel

goal Depending on the goal size the retail price ranges from $180 to $700 Goalrillarsquos Striker Trainer $350 is a double-sided soccer

goal for strengthening essential soccer skills as well as shooting and scoring potential for players of all ages Both the Gamemaker and Striker Trainer will be available at soccer specialty retailers on-line at Goalrillacom and at other sporting goods stores

Several cool soccer balls will be available for 2014 ldquoI personally like the Wembley Ball from Adidasrdquo shared Barry ldquoNike will have the In-cyte which includes the La Liga and Series A versions and those will be some of the biggest sellers because kids love playing with the balls used by the prosrdquo

The NCAA Forte FYbrid Premium Match Ball from Wilson is another key soccer ball for 2014 Retailing at $120 the NCAA Forte FYbrid is the official ball of the NCAA Soccer Championships Both NCAA and FIFA approved and available in four colors it boasts Fused Panel Technology which minimizes water and moisture intake making it both highperforming and durable in all kinds of game conditions

Adidas will be rolling out the Finale Lisbon OMB Ball at retail for $150 Rigorously tested to receive the highest FIFA rating the Finale Lisbon OMB is the official match ball for the UEFA 2014 Champions League tournament Technology is a point of emphasis with this ball as it is thermally bonded with a seamless surface for superior touch and low water uptake It also has a butyl bladder for best air retention

Once again the trend of young players drawing inspiration from their favorite professional play-ers has led to big demand for pro-style equipment ldquoKids want to look like theyrsquore playing with a professional ballrdquo said The Sports Authorityrsquos Barry

Storelli Sports BodyShield Leg Guards

Pro-Tec Patellar Tendon Strap

Pro-Tec Ankle Wrap Wilson NCAA Forte FYbrid Premium

Match Ball

Adidas Finale Lisbon OMB Ball

Goalrilla Gamemaker Soccer Goal

Goalrilla Striker Trainer

Zamst TS-1 Compression Thigh Support

22 SGBWeeklycom | OCTOBER 7 2013

CALENDARFor full year calendar go to sportsonesourcecomevents

TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

oCtober

29-31 Sport Source Asia Hong Kong

29-1 NASGW Expo Grapevine Tx

noVember

1-3 NBS Fall Athletic Market Austin Tx

5-7 TAG FallWinter Show St louis MO

15-17 ADA Fall Show San Antonio Tx

24-26 Sports Inc Athletic Show las Vegas NV

deCember

2-4 EORA SE Winter Market Asheville NC

3-4 WWSRA NW Early Preview Seattle WA

3-5 MRA December Market lansing MI

4-6 FFANy New york Ny

10-11 EORA FlA Winter Market Punta Gorda Fl

10-11 WWSRA NorCal Early Preview TBA

11-12 Atlanta Shoe Market Atlanta GA

JAnUArY

6-8 ATA Show Nashville TN

7-9 MWSRA january Show Madison WI

7-9 WWSRA Rocky Mtn Preview Denver CO

7-9 WWSRA Northwest Preview Portland OR

9-11 Surf Expo Orlando Fl13-14 WWSRA Intermountain Preview Salt lake City UT

Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg

National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg

Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom

Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg

Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg

Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg

Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom

Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom

Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com

Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom

13-15 WWSRA NorCal Early Preview Reno NV

14-17 SHOT Show las Vegas NV

15-18 NBS Winter-Specialty Market Fort Worth Tx

16-18 Sports licensing amp Tailgate Show las Vegas NV

17-19 Imprinted Sportswear Show (ISS) long Beach CA

21 ORWM Demo Day TBA

22-25 Outdoor Retailer Winter Market Salt lake City UT

30-2 SIA Snow Show Denver CO

FebrUArY

3-4 SIA On-Snow Demo Copper Mountain CO

3-4 SIA Nordic Demo Copper Mountain CO

5-7 FFANy New york Ny

5-8 Sports Inc Outdoor Show Phoenix AZ

6-10 NBS Semi-Annual Market Fort Worth Tx

9-11 EORA SE February Show Greenville SC

10-13 Worldwide Spring Show Reno NV

11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN

mArCH

14-16 Imprinted Sportswear Show (ISS) Atlantic City Nj

AprIL

4-6 Imprinted Sportswear Show (ISS) Orlando Fl

22 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 23

MARK YOURCALENDARS

Summer Market AUGUST 6-9 2014

Open Air Demo AUGUST 5 2014

Winter Market JANUARY 22-25 2014

All Mountain Demo JANUARY 21 2014

Page 7: ISSUE 1343 OCTOBER 28, 2013 The Weekly Digital ...d4ex6pvli7xof.cloudfront.net/sgbweekly/2013/SGB_13Q4/...Skechers USA, Inc. reported earnings jumped 143.6 percent in its third quarter

Contact jeremy Freed at 3039977302 or email SportsjobssportsonesourcecomFREE ACCESS TO THE lATEST jOB lISTINGS

REACHING THE MOST CONNECTED BEST INFORMED AND HIGHEST CAlIBER PROFESSIONAlS IN THE ACTIVE

lIFESTylE MARKET

THE INTERSECTION OF CAREER AND LIFESTYLE

Photo courtesy Reebok

10 SGBWeeklycom | OCTOBER 28 2013

ZEAL Optics is planting a forest The company has partnered with historic non-profit conservationist group American Forests to plant 5480 trees ndash a number derived from the elevation of ZEALrsquos headquarters in Boulder CO -- across the US this year With the newly founded corporate partnership being called Project 5480 ZEAL will promote the reforestation of outdoor areas as a part of their ldquoGroundedrdquo initiative

ldquoProject 5480 is a by-product of the ZEAL Grounded initiatives We want to raise awareness of the beetlekill issue that is destroying our forest and backyard in Colorado We will plant 5480 trees annually as our commitment to reforestation and taking small but deep-rooted steps toward doing our partrdquo said John Sanchez President of ZEAL ldquoWersquore very proud of our standard of practice and the entire strategy is to build innovation at the raw material level upwards The commit-ment to sustainability and fair practices is built into the roots of ZEAL in an initiative we call Grounded We believe in doing our part so that the images of the forests we put in our ads catalogs and marketing materials are around for generations to come Someday I want to walk our customers friends and my family through these forests that we helped to growrdquo

Founded in 1875 American Forests is the countryrsquos oldest national nonprofit conservation organization in the US In the last two decades they have planted more than 44 million trees The group has served as a catalyst for many of the most important milestones in the conser-vation movement including the founding of the US Forest Service the national forest and national park systems and literally thousands of forest ecosystem restoration projects and public education efforts ldquoOur ZEAL consumers employees retail partners athletes and sales reps will all be a physical part of the reforestation effort because we want to be a hands on partnerrdquo said Sanchez

ldquoTheir efforts to build awareness among customers of the need to protect our nationsrsquo forests and to help restore forests through tree

planting are a critically important contribution to achieving an eco-logically sustainable futurerdquo said Lea Sloan VP of communications American Forests ldquoTogether we can ensure that future generations have healthy beautiful forests to enjoyrdquo

ZEAL Optics has the only known sunglass line with all frames built from plant-based materials Z-Resin is a plant-based resin made from castor bean oil instead of crude oil creating a more eco-friendly prod-uct without sacrificing quality or performance ZEAL also recently introduced the first plant-based lens e-llume as an addition to their eco-construction and initiatives

As a part of the companyrsquos global Grounded initiative Z-resin is just one step ZEAL took toward sustainability According to the company every effort has been made to reduce waste in production and every-day operations and to encourage consumers to do the same Incentiv-izing customers to replace broken parts instead of throwing the entire pair away through low-cost repair and replacement parts ZEAL mod-erates waste and encourages material conservation They also produce as much of their printed materials as possible on Forest Stewardship Council certified paper At their headquarters in Boulder employees bike to work and are proud to have an office constructed utilizing bee-tle kill wood sourcing resources from the surrounding community The boutique brand is also known in the goggle market for the HD Camera Goggle and the original GPS goggle

ldquoWhat we want is to build sunglasses and ski goggles that enhance outdoor experiencesrdquo concluded Sanchez ldquoThat cant happen if we dont do our part to rebuild the playing field where these experiences take place I use a tree as an illustration for our brand As we grow new branches form and our size above ground represents the company mar-ket growth but what people cant see is that our roots are growing at the same length Our social and ecological responsibilities initiatives will keep us deep rooted humble and lsquogroundedrsquo This is what will make us strong and keep us in the market as a very unique brand of opticsrdquo

GIV ING BACK

ZeAL optICS PARTNERS WITH AMERICAN FORESTS FOR PROjECT 5480

John Sanchez President of ZEAL

Photo courtesy Zeal Optics

OCTOBER 28 2013 | SGBWeeklycom 11

PULSE OF THE OUTDOOR CONSUMER STUDY

2013

A Market Insight Study from The SportsOneSource Group

For more information or to reserve your copy of the Pulse Of The Outdoor Consumer study contact Neil Schwartz 5616923722 or email SOSResearchSportsOneSourcecom

SOS Research takes an in-depth look at the key shopping behaviors influences and motivators for Americarsquos active outdoor consumer

12 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 13

HEAD START 2014 FOOTbALL EqUIPMENTThe protective category in football has seen a noticeable shift upwards in average selling prices over the past decade as awareness regarding concussions and serious head inju-ries has become an emphasis in the sport Despite shrink-ing athletic budgets and a sluggish economy tightening spending of disposable income for families business is still strong for sporting goods in general and football protec-tive equipment specifically Quite simply players and their parents are spending more to get the best protection to safeguard against serious injuries This means big business and enticing profit margins for retailers and team dealers It also provides an opportunity for sellers to provide quality customer service that makes a difference in the safety and health of the football players coming to them for help pick-ing out equipment

ldquoOne of the key trends wersquove seen from a retail stand-point is that consumers ndash whether itrsquos parents or players ndash are doing their research and are willing to spend more on protective equipmentrdquo stated Michael Oller VP consumer products at Riddell Inc ldquoTheyrsquore asking questions theyrsquore more educated they want to know what features are out there that they could incorporate or purchase within their helmet So thatrsquos a good thing for us as a manufacturer An educated consumer is really what wersquore looking for as we move forward We want to connect that consumer with our innovations as we come out with helmets We saw that this year more than in years pastrdquo

Helmets and shoulder pads are the two most vital equip-ment pieces for football players and they also represent the highest price tags and margins for sellers The balance between finding the right amount of protection with the best fit performance and level of comfort is the challenge that all equipment manufacturers strive to find with their products Next year will be another step forward as leading brands including Riddell Schutt and Xenith offer the safest and best-performing helmets shoulder pads and protec-tive accessories to date

ldquoAs far as what players are looking for theyrsquore more in tune with protectionrdquo said Moller ldquoThey want those fea-tures from a protective standpoint but they also want comfort and fit With rule changes in football they want to make sure that their helmets are staying on and they want

to feel comfortable in those helmets We [at Riddell] are fortunate enough to have products that appeal to those players and wersquove seen the success around thatrdquo

According to Moller Riddellrsquos two most successful helmets are the Riddell 360 and the Riddell Speed ldquoBoth hel-mets are the highest level of protection that we offerrdquo he stated ldquoThe player is getting a great protective helmet In

Football Basketball and Soccer players will have the most advanced equipment at their disposal in 2014 SGB previews key protective gear field equipment balls and accessories that will be available at retail next year

EqUIPPED FOR

SUCCESSBy Fernando j Delgado

According to Moller Riddell will have five different youth hel-met models for 2014 ranging in price from $100 up to $300 at retail with each model designed specifically for different levels of play ldquoWhether the player is a young beginner or an experi-

addition both of those helmets have overliners which consist of a material that lines the liners of the helmet for comfort and fit The 360 also has an additional inflation point at the back that locks in the playerrsquos head a little better with the enhanced occipital lock which is that little knob on the back of the playerrsquos head It really cra-dles the back of the head and stabilizes the helmet keeping the helmet secure so it can do its jobrdquo The improved fit of the 360 is especially important for youth league and high school players as rule changes require players to be removed from play if their helmet falls off or becomes dislodged The 360 helps playersrsquo stay on the field as its fit and stability ensures that their hel-mets donrsquot fall off during play

enced junior high player we have a lot of different models that fit the particular needs of that play-errdquo he shared

At Schutt technology is melded with striking colors and helmet designs Schuttrsquos Vengeance DCT Elite Helmet set to retail at $255 is its newest helmet The DCT which stands for Dual Com-pression Technology combines Schuttrsquos 5th generation of TPU Cushioning The TPU contains durometers that are specifically designed to absorb high- and low-velocity impacts highlight-ing just a few of the many techno-logical features of the helmet

Another new helmet from Schutt is the adult AiR XP Pro one of the lightest helmets on the market and the only traditional standoff helmet left on the market for a retail price of $225 Schutt

Riddell 360

Riddell Speed

14 SGBWeeklycom | OCTOBER 28 2013

by the Custom Power CPK and the Power SPK pads which carry catalog-listing prices of $435 and $299 respec-tively

ldquoOur shoulder pad line continues to grow

and it mirrors what wersquove done with our helmetsrdquo shared Riddellrsquos Moller ldquoWersquore creating products that fit the needs of players Our elite level shoulder pads - branded under lsquoPowerrsquo ndash are the ones you see at the NFL and college levels Wersquove taken some notes and some leads off the Power shoulder pads and brought those features down to the youth and junior varsity levels Things like flat pad construction air management materials and corrugated caps ep-aulets and arches So when you get specific to shoulder pads we have a broad strong line that has pads that are the lsquochildrenrsquo of our Power line of varsity pads That ties back to what the players are looking for ndash theyrsquore looking for protection but theyrsquore also look-ing for performance Years ago Riddell was established as a protec-tive company But over the past several years and now more than ever wersquore leaning towards performance and protection and wersquove adopted the tagline of lsquoProtect and Performrsquo The athlete is looking for both and theyrsquore looking to Riddell for bothrdquo

With their shoulder pads Riddell has emphasized flat pad con-struction that keeps the pads tighter and that also provides players with a better range of motion all without sacrificing protection ldquoOur shoulder pads have been modernized and not only do they look cool but players really enjoy wearing them because it gives them that ability to perform at a very high levelrdquo said Moller

Schuttrsquos shoulder pads for 2014 are highlighted by the AiR Maxx Flex 20 and O2 Pro The AiR Maxx Flexx 20 with a retail price of $300 features Triple Shoulder Protection combining TPU Energy Lock Technology with D3O and a clavicle channel system This

will also feature several youth mod-els including the Recruit Hybrid $90 XP Hybrid $90 Vengeance DCT Hybrid + $115 and Youth AiR XP Pro $190 among others

ldquoEveryone is always looking for lighter and strongerrdquo said Glenn Beckmann director of marketing communications for Schutt Sports

ldquoWersquore always looking into new poly-mers and new materials that we can make helmets and faceguards from We just introduced a newly engi-neered polymer padding for some of our youth helmets called D3O Ev-eryonersquos looking for that balance be-tween lightweight and the best pro-tectionrdquo

Beckmann also shared some interesting observations regarding other notable trends in the protective equipment category ldquoOne of the negative trends that we see are third-party products that are being promoted to be put on or in helmetsrdquo he said ldquoI canrsquot tell you how many times a week I get an email from a company say-ing lsquoWe have the solution to the concussion problem Put pad-ding on the outside of the helmetrsquo Itrsquos been tried in the past and itrsquos failed Therersquos been no scientific research or scientifically valid data that says that those items actually enhance the performance of the helmet With the potential risks involved with altering our helmetsrsquo configuration we strongly recommend against using it But there are still a lot of companies trying to take advantage of the situation involving head injuries and concussions We donrsquot want to discourage innovation but what we want these third party product developers to do is make sure that they are telling their customers all of the potential consequences Alteration to the configuration of a helmet may void the warranty on the helmet and can void the NOCSAE certification for example That would make the helmet illegal to use in the vast major-ity of organized footballrdquo

Despite some of the drawbacks to companies trying to take shortcuts to solve the concussion issue technology remains a force for progress that is helping football become safer ldquoOne trend thatrsquos auxiliary to equipment is the collection of data surrounding head impactsrdquo commented Beckmann ldquoWhere the impact is occurring how hard the impact is how many impacts is a player at a particular age level experiencing during the course of a game a week of practice or a season I think that is a very beneficial trend because ultimately that data will help everyone involved figure out how to design better helmets and how to approach diagnosing and recognizing head injuries a little bit betterrdquo

Shoulder pads are another essential protective category for foot-ball players that require manufacturers to find the perfect balance between the best protection and the lightest most comfortable per-formance capabilities

Riddellrsquos shoulder pads for 2014 will be available in three distinct levels Varsity JV and Youth Varsity level shoulder pads are led

state-of-the-art pad will be available in four arch styles -Skill QBWR All Purpose and OLDL ndash as well as in several custom colors and configurations The O2 Pro priced at $240 is a new body style and lighter than the AiR Maxx Flex 20 The O2 Pro is the most breath-able shoulder pad in Schuttrsquos line as a result of O2 Windows and a perforated body cushion

Several protective accessories such as padded apparel braces sleeves and mouthguards will highlight 2014 lines from various leading brands including Wilson Under Armour Adidas Schutt and Riddell and from companies more rooted in sports medicine and protective performance gear such as Shock Doctor EvoShield Pro-Tec and Cramer

Schutt Vengeance DCT Elite Helmet

Schutt AiR XP Pro

Riddell CPK

Schutt AiR Maxx Flex 20 Schutt O2 Pro

OCTOBER 28 2013 | SGBWeeklycom 15

Wilsonrsquos new introductions in protective apparel and accessories for 2014 focus heavily on technology Its new line of GST (Game Saving Technology) Football Protective Apparel features patent-pending Double Density compression molded pads that are de-signed for specific areas of the body Wilson designed a hard EVA foam outer layer to disburse hits across the top of the pad with a

softer inner layer of the pad against the body to absorb the impact The line is led by the GST Double Den-sity 5 Pad Football Girdle which will retail for $70

Wilsonrsquos GST line of football gloves feature patent-pending TackTech 3D Palm Technology and one of the most advanced designs in football gloves in more than a decade The GST glove line includes three dif-ferent models de-signed for specific player positions

on the field the GST Trench for OL and DL which will retail for $45 and have 3D grabbers designed to grab and handle a players jersey GST Big Skill for LB TE and DE which will retail $50 and are de-fined by a combo palm for both ball handling and tackling and the GST Skill for WR RB and DB set to retail at $55 and specialized for ball handling

Under Armour will introduce its thinnest and lightest protection system with the Game Day Armour Girdle and Game Day Short Sleeve Baselayer for men with a retail price of $75 Both pieces meet NFHS standards and feature compression in the form of an ultra-tight second-skin fit that keeps football playersrsquo muscles fresh and their recovery time fast

ldquoAccessories are a big part of our retail businessrdquo said Riddellrsquos Moller ldquoChin straps are especially important as they are tied directly with the helmet In 2013 we rolled out a new chin strap called the TCP (True Curve Protection) ldquoItrsquos really a hybrid of a soft cup chin strap and a hard cup chin strap It has the fit of a soft cup with the shell protection of a hard cup This was also in response to the helmet rule changes as players wanted the fit of a soft cup to keep the helmet secure We look at it as an opportunity to create a new chin strap different than anything else on the market If the helmet stays on the head the player stays in the game and the player stays protected The TCP Chin Strap is allowing us to excel in that areardquo

Moller also anticipates strong programs and sell-through of Rid-dellrsquos padded apparel ldquoRiddellrsquos launch of padded apparel really resonated with the consumer Wersquove seen the brand grow from just helmets and shoulder pads and now we have accessories and ap-parel Wersquore expanding our reach at retail and thatrsquos really exciting for us

Shock Doctor meanwhile seeks to remain a leader in sports protection and performance in 2014 by continuing to innovate through technology The company will launch its Ultra Pro Chin Strap in Fall 2014 at a retail price of $25 The Ultra Pro is

Wilson GST Double Density 5 Pad Football Girdle

Wilson GST Trench

Under Armour Game Day Armour Girdle

Under Armour Game Day Short Sleeve Baselayer

16 SGBWeeklycom | OCTOBER 28 2013

as well as x-strap and parallel straps for effective anterior and posterior stability to the ACLPCL The ZK-7rsquos i-Fit technology provides a semi-open design to deliver an individualized fit to help prevent slipping while the flyweight lightweight material fabrication designed with V-Tech flow through ventilation enhances cooling while in motion

Cramer Productrsquos Thunder 7 Girdle is a pre-mium protective apparel piece retailing for around $38 featuring permanent-ly attached hip tail thigh and knee pads The 7-pad integrated girdle also fea-tures hard thigh pads made from Cramerrsquos new Spider Web EVA foam and rein-forced with high impact plastic shells for maximum protection

EvoShieldrsquos 2014 football protective line offers new

items including its Padded Protective Arm Sleeve at $30 retail Made with performance compression fabric for maximum breathability and support the sleeve keeps blood circulating throughout the game and promotes faster muscle recovery The Hybrid Pro Rib Shirt and Hybrid Pro Girdle $90 and $85 respectively are available in adult and youth sizes

designed for comfort and performance is lightweight and extremely durable The strap features Airflow cooling channels that release heat for a comfortable playing experience without sacrificing protection ldquoFootball players on every level and every age rely on chin straps to protect them from impacts from opponents shoulder pads and helmets said Tony Armand Shock Doctorrsquos CEO ldquoWith its Triple Grip No-Slip snaps the Ultra Pro Chin Strap reduces the possibility that a helmet will come off during play after a hard hit so players will perform better feeling confident in their level of helmet protectionrdquo

McDavid will bring sleek new protective apparel to the market next year led by the 7932 Hex Sleeveless Shirt 5-pad and 737 Hex Thudd Short The Hex Sleeveless Shirt 5-pad will retail at $80 Adult$70 Youth

and uses strategically positioned 9mm Hex Technology to protect the critical ar-eas of the shoulders ribs and spine The Hex Thudd Short priced at $65 adult$60 youth also features Hex Technology and is designed to adjust to a football playerrsquos movement for continuous protection at the hips tailbone and thighs

Zamstrsquos main football protect for 2014 is the ZK-7 Knee Support The ZK-7 with a retail price of $80 is the strongest knee sup-port for moderate to severe sprains of the ACL PCL MCL and LCL The itemrsquos Exo-Tech QUAD provides 4-way ligament support with resin stays to support medial and lateral stability

Shock Doctor Ultra Pro Chin Strap

McDavid 737 Hex Thudd Short

Cramer Productrsquos Thunder 7 Girdle

EvoShield Padded Protective Arm Sleeve

EvoShield Hybrid Pro Rib Shirt

EvoShield Hybrid Pro Girdle

McDavid Hex Sleeveless Shirt 5-pad

Zamst ZK-7 Knee Support

OCTOBER 28 2013 | SGBWeeklycom 17

Wilson is excited to offer its GST Football in 2014 which will be available at leading big box retailers team dealers and directly from the manufacturer ldquoAs far as footballs are concerned our highlight item is still the GST (Game Saving Technology) football that is the number one selling leather game footballrdquo said Craig Kopash business director American football Wilson ldquoThe GST offers our exclusive GST leather that uses less tanning to allow more tack to come to the surface and a deeper pebble The GST also offers the patented ACL (Accurate Control Lacing) and patented sewn-on composite stripesrdquo

During 2012 Wilson tested with eight select FBS level colleges a Wilson Prestige Program that allowed the schools to build their ball from the ground up ldquoYou may have seen these footballs used on the field by Notre Dame as they made their National Championship run or by Texas AampM and their quarterbackrsquos award-filled yearrdquo commented Kopash ldquoThis year we expanded the program to 20 schools and for 2014 it will be open to all college programsrdquo He added that those testing colleges were able to select from two different patterns the exclusive Wilson Pro Pattern or the CollegiateHigh School pattern Wilson also opened up the color options on all brand identities on the GST for the first time and allowed schools up to three colors to match the brand logo and valve panels to their school colors Teams can also choose their own logo in foil colors on the third panel

The GST football features sizing that is unique and exclusive to the brand ldquoWilson is the only company that offers two sizes in the GST and Traditional lines that conform to NCAA and NHFS standardsrdquo continued Kopash ldquoWe offer not only the smaller 100310051205 pattern balls that are made to the smallest specs of the NCAA and NHFS rules but Wilson is also the only company that can offer the NFL pattern ball in a stripped NCAAHS ball -1001 and 1004 This is especially important for quarterbacks with larger hands or players looking to transition to the NFLrdquo

The GST footballrsquos patented sewn-on composite stripe boasts 82 percent more grip than traditional laces while its ACL system makes the ballrsquos laces 174 more gripable than traditional laces or the latigo lace system used in NFL game footballs

Wilsonrsquos Standard GST Football will retail at $70 while the Prestige GST will sell for $130

Both are designed to protect the ribs legs and hips of NFL athletes providing the combination of lightweight performance and maximum protection All EvoShield football protective apparel will be available at big box and specialty sporting goods retailers and various online retailers

In the Balls Category ever-improving materials will be found in foot-balls that will be available from several brands

Spalding will bring the TF-SB1 Football to market With a retail price of $100 the TF-SB1 incorporates exclusive Spiral Balance Technol-ogy which leads to tighter and more accurate passes This ball utilizes a lighter color than most traditional footballs for improved visibility while its Horween ldquoSrdquo tack leather cover creates an improved grip

Spalding TF-SB1 Football

Wilson Prestige GST

ACHIEvE YOUR GOALS

As the broadest deepest and most timely data available for the US Sports and Outdoor Active Lifestyle Market SportScanInfo is the weekly retail point-of-sale data reporting solution To learn more about how we can help your business call 7049873450 or email sportscansportsonesourcecom

Breadth of data depth of data timeliness of data

SportScanInfocomA Service of The SportsOneSource Group

18 SGBWeeklycom | OCTOBER 28 2013

HOOPING IT UP 2014 bASkETbALL EqUIPMENTWhen it comes to protective equipment basketball players playing on the hardwood are the polar opposite of football players on the gridiron Whereas football players are armed to the teeth with protective gear basketball play-ers wear a minimal amount of gear less over and under their uniforms

Chris Barry a sales associate at The Sports Authority in Nottingham MD interacts with athletes on the sales floor year-round and shared his obser-vations ldquoThe primary basketball equipment that people come in for aside from shoes are knee braces and ballsrdquo said Barry ldquoWe do have some sleeves most of the sleeves that we have are from McDavid and they have padding on the elbows Those are actually huge sellersrdquo

The sleeve category has taken off in recent years for basketball players rep-resenting a trend started by NBA players ldquoI think they sell well because most of the kids playing basketball are going for what looks goodrdquo stated Barry ldquoTheyrsquore not going for protection with sleeves to be honest They want what looks good and what is in What really helps sleeves especially those from McDavid is that they give players support in their arms and they help blood flow especially with compression And if they do fall on the court the pad-ding helps prevent bruises and the player wonrsquot be hurt as badlyrdquo

McDavidrsquos newest sleeve for 2014 is the 6500 Hex Shooter Arm Sleeve Set to retail at $20 and available in four colors the Hex Shooter utilizes 9mm Hex Technology posi-tioned at the elbow and arm compression that maintains muscle warmth and prevents abra-sions and scratches The machine washable and dryable sleeve includes hDc Moisture Management Technology to keep basketball players cool and dry

Shock Doctorrsquos leading sleeve will be the Velocity Shockskin Basketball Arm Sleeve Retailing at $30 the Velocity Shockskin sleeve is lightweight and breathable Technological

features include Pure-Vent direct ventilation that amplifies airflow throughout padded areas in ad-dition to variable stretch materials that allow for unrestricted arm and elbow movement

ldquoHonestly I think that kids seeing NBA players wearing sleeves is the biggest reason for sleeves sell-ing wellrdquo continued Barry ldquoThe bottom line is that they look good Players might say that sleeves help them out shooting the ball and compression sleeves do help with blood flow but college and NBA play-ers who wear sleeves today influence a majority of kids Theyrsquore trying to look goodrdquo

Mouthguards are a popular protective accessory with basketball players who are always cognizant of protecting themselves against inadvertent flail-ing elbows ldquoShock Doctor with the Nano Double Mouthguard usually sells well for us and we expect them to lead the way in 2014rdquo observed Barry

Shock Doctorrsquos basketball mouthguards for 2014 are highlighted by the Basketball STC Mouthguard in addition to the Nano Double Mouthguard called out by The Sports Authorityrsquos Barry The Basketball STC retails for $20 and is fully equipped with a gel-fit liner for a snug comfortable mold to an athletersquos teeth The Nano Double priced at $25 is a dual-arch low profile mouthguard designed to amplify upper and lower jaw protection It is also equipped with Shock Doctorrsquos Tri-Bite and MORA technology for a com-fortable correctly positioned bite

McDavid 6500 Hex Shooter Arm Sleeve

Shock Doctor Velocity Shockskin Basketball Arm Sleeve

OCTOBER 28 2013 | SGBWeeklycom 19

Pro-Tec will be helping basketball play-ers protect their legs and feet with two new products among several other protective items offered by the Redmond WA-based sports medicine manufacturer Pro-Tecrsquos Gel Force Knee Support is a great sports

medicine piece for basketball players ndash as well as athletes in any

other sport - recovering from knee injuries or looking for extra support and protec-tion The Gel Force Knee Support retails for $30 Medical applications for the support include Patello-Femoral pain syndrome Patellar tracking chondromalacia and mi-nor meniscus and ligament tears The com-panyrsquos Gel Force Ankle Support is essential for players suffering from ankle sprains basketballrsquos most widespread injury ldquoThe Gel Force Ankle Support is made with breathable material fits like a sock and provides compression and medial and lat-eral supportrdquo said Jennie Habersetzer mar-keting and sales at Pro-Tec Athletics ldquoItrsquos common for basketball players to wear and it fits nicely in a basketball shoerdquo Pro-Tec items can be found at specialty running and

sporting goods storesCramer Productsrsquo Per-

formance Shorts are ideal for basketball players to wear under their uni-form or practice shorts to improve their game Retailing at $60 the shorts consist of high stretch panels that pro-vide compression and support to core muscle groups during intense

activity In addition abdominal support panels also provide compression to core muscle groups while the seamless side panel construction offers comfort

When it comes to basketballs a few nota-ble models are ex-pected to be hot for 2014 ldquoThere are a couple basketballs that we expect to sell well in 2014rdquo said Barry ldquoThe Spalding TF1000 Classic Adult Bas-ketball comes to mind first Irsquove probably had three or four high school coaches come in and buy six or seven balls It has a mi-crofiber composite so the leatherrsquos going to be better the ball is longer lasting and the bladder is better because it holds more air The bounce is supposed to be great with that particular ballrdquo

Aside from Spalding Wilson Adidas and Nike Barry singled out Under Armour as a brand rapidly gaining market share and popularity in the basketball category ldquoUnder Armour is going to be one of the biggest companies soon especially in basketball and football Everything that theyrsquore doing now is tremendousrdquo he explained ldquoNikersquos going to outpace Under Armour in shoes but when it comes to apparel balls and some equipment Under Armour is going to be up thererdquo The Under Armour 495 Indoor Outdoor Basketball which retails for $30 and can be found at all major big box retailers is expected to be a big seller in 2014 Barry added that Under Armourrsquos rapid rise can be attributed to effective marketing persistent brand-building and desirable products that resonate with consumers

According to Barry price points for basketballs have stayed fairly consistent in the mid- and mid-to-upper range over the past few years ldquoThe Spalding TF1000 is going to be about $70 But then you also the Spalding NeverFlat Ball which is also a great ball and stays inflated about 10 times longer than any other ball retailing for $55rdquo he said ldquoI would say any ball from around $40 to about $80 would be considered the mid-to-upper end price

point range Thatrsquos compared to the official NBA leather basketball which sells for $150 That ball would be the high endrdquo

In the field equipment category players can turn to training hoops to improve their shooting Goalrilla a leader in sports training equipment will have the CV 60 Basketball System available at Dickrsquos Sporting Goods and specialty retailers nationwide With a retail price of about $1400 the CV 60 is capable of handling over 1000 pounds of vertical torque to the rim It is constructed with a one-piece steel pole for strength as well as an all-steel precise height adjustment from 7 frac12 feet to 10 feet

Shock Doctor Basketball STC Mouthguard

Pro-Tec Gel Force Knee Support

Pro-Tec Gel Force

Ankle Support

Cramer Productsrsquo Performance Shorts

Spalding TF1000 Classic Adult Basketball

Under Armour 495 Indoor Outdoor Basketball

Spalding NeverFlat Ball

Goalrilla CV 60 Basketball System

Shock Doctor Nano Double Mouthguard

20 SGBWeeklycom | OCTOBER 28 2013

JUST FOR kICkS 2013 SOCCER EqUIPMENTSoccer players will also benefit from in-creasingly advanced equipment whether in the form of shin guards balls soccer goals or protective accessories

Unlike hardgoods in other sports shin guards remain a more functional necessity that depends less on technological features than other higher-priced protective pieces ldquoDepending on the playerrsquos age and what level theyrsquore playing in shin guards can help tremendouslyrdquo shared The Sports Author-ityrsquos Barry ldquoIf yoursquore from age 15 to about 20 playing club ball or high school yoursquore not going to need anything too protective unless you injured your ankle or you really want to protect yourself Most of the time soccer players just put on something simple that covers a little of the shin and they run Kids in Europe use cardboard and put that on their shins and go runningrdquo

Barry observed that one shin guard in particular that a lot of people have been buying for kids ages 10 and below is the Nike Youth Charge Shin Guards which retails for about $15 ldquoMost people are loyal to brands whether they like Nike or they like Adidasrdquo he stated ldquoBut if somebody appreciates the sport as much as the avid players do they will go for whatrsquos best for them Irsquom a serious player and I used to love Adidas shoes But since Irsquove gotten older Irsquove switched over to Nike and I also switched to Umbro cleats when I was 14 Every brand fits a little differently Nike cleats and shin guards fit

more narrowly on the foot and leg where compared to Adidas which have a more natural fit Adidas shin guards will provide more coverage than Nike shin guards and they will cover a majority of the leg instead of just the shinrdquo

Oftentimes shin guard purchases are made with affordability in mind especially for younger players Itrsquos not until players get older and more serious that shin guard purchases and preferences may get more specialized but even then most soccer players see shin guards as a basic necessity and not an item that they expect perfor-mance or technologically advanced protec-tion from ldquoIrsquom also a coach and with most of the kids that I know their parents will buy them the cheapest shin guards and the cheapest cleats and they just go out and playrdquo said Barry ldquoEven players who play club and travel soccer theyrsquore usually going for something that covers most of the shin that they can fit easily under their socks and get cleared by the referees so that they can playrdquo

The mens Adidas Nitrocharge Pro Shin Guards with a retail price of $20 should be a big seller for next year Designed with a light and flex-ible shield these shin guards feature an easy slip-in construction and com-pression fabric that helps support blood flow A compression sleeve supports blood flow back to the body center while soft synthetic lining makes these guards comfortable

Wilsonrsquos NCAA Forte Shin Guard retail-ing for $25 will be a key new shin guard for 2014 This NCAA-branded guard has a comfort fit Lycra sleeve with power band

enhancements for added compression and muscle cir-culation with a removable inner shell NOCSAE ap-proved the NCAA Forte is available in 3 sizes dictated by player height

Franklin Sports will offer a high performing affordable shin guard with its MLS Premier Shin Guards Priced at $20 the MLS Premiers feature an air tube enhanced shell that increases abrasion resis-tance and impact resistance Its adjustable straps conform to leg size while poly back-ing enhances comfort and feel and a detach-able ankle pad with comfort stirrup ensures a proper and customized fit

Storelli Sports is an emerging manufac-turer that will be offering premium soccer equipment in 2014 Based in Brooklyn NY Storelli Sports is the first and only

brand dedicated to soccer protective-wear Storellirsquos sig-nature item is the ExoShield Head-guard a potentially g r o u n d b r e a k i n g

guard that helps protect against impacts to the head Set to retail at online specialty re-tailers for about $60 the ExoShield is the most protective soccer headguard on the market worn by world-class professional players in English Premier League and Champions League It has outperformed tra-ditional headguards in scientific protection testing and reduces the effect of G-forces by over 50 percent with a cool design that avoids the traditional ldquohelmetrdquo look The ExoShield incorporates the same lightweight

Adidas Nitrocharge Pro Shin Guards

Wilsonrsquos NCAA Forte Shin Guard

Storelli Sports ExoShield Headguard

OCTOBER 28 2013 | SGBWeeklycom 21

open-cell viscoelastic foam used in combat-grade military helmet liners and is constructed specifically for soccer with best-in-class materials to provide superior impact absorption temperature control breathability and comfort

Storelli will also have its BodyShield Leg Guards as a feature item for next year With a $40 price tag the BodyShield Leg Guards fea-ture high-performance Poron XRD polyurethane foam for maxi-mum protection from impact and abrasion It also includes ad-

vanced anti-microbial treatment which reduces the risk of infections These guards are also flexible and comfort-able as its unique padding design and placement enhances mobility without compromising protection

Zamst will be helping soccer players reinforce protect and recover better than ever with their support technology One of Zamstrsquos key items in soccer is the TS-1 Compression Thigh Support which will retail at $50 The TS-1 provides com-pressive muscular support for the thigh muscles ndash the quadriceps adductors and hamstrings Itrsquos i-Fit technology allows for easy application and adjustable two-way compression for enhanced comfort and concentrated muscle support and the supportrsquos anatomical design ensures a customized fit superior support and excellent heat retention

Pro-Tec will offer several premium sports medicine items for soccer play-ers dealing with injuries and pain Pro-

Tecrsquos Ankle Wrap about $19 has a form-fitting neoprene sleeve for compression making it an excellent treatment for ankle sprains White straps can be wrapped around as tightly as necessary for ad-ditional support The Knee Pro-Tec Patellar Tendon Strap which can be used for any sport and is priced at $17 is especially useful for soccer players It provides targeted compression to the base of the patellar tendon to stabilize the knee so the joint can track correctly The strap is most often used for pain centrally located around the patella or kneecap an especially for patellar tendonitis and Osgood-Schlatters disease

For field equipment Goalrilla will have goals and training systems to help soccer players hone their shooting

skills Brand new is the Goalrilla Gamemaker Soccer Goal line an innovative line of air-pressurized durable and transportable soccer goals The Gamemaker gives soccer players the ability to pump up a sturdy goal which reaches its full size in 90 seconds and replicates the authentic play of a traditional steel

goal Depending on the goal size the retail price ranges from $180 to $700 Goalrillarsquos Striker Trainer $350 is a double-sided soccer

goal for strengthening essential soccer skills as well as shooting and scoring potential for players of all ages Both the Gamemaker and Striker Trainer will be available at soccer specialty retailers on-line at Goalrillacom and at other sporting goods stores

Several cool soccer balls will be available for 2014 ldquoI personally like the Wembley Ball from Adidasrdquo shared Barry ldquoNike will have the In-cyte which includes the La Liga and Series A versions and those will be some of the biggest sellers because kids love playing with the balls used by the prosrdquo

The NCAA Forte FYbrid Premium Match Ball from Wilson is another key soccer ball for 2014 Retailing at $120 the NCAA Forte FYbrid is the official ball of the NCAA Soccer Championships Both NCAA and FIFA approved and available in four colors it boasts Fused Panel Technology which minimizes water and moisture intake making it both highperforming and durable in all kinds of game conditions

Adidas will be rolling out the Finale Lisbon OMB Ball at retail for $150 Rigorously tested to receive the highest FIFA rating the Finale Lisbon OMB is the official match ball for the UEFA 2014 Champions League tournament Technology is a point of emphasis with this ball as it is thermally bonded with a seamless surface for superior touch and low water uptake It also has a butyl bladder for best air retention

Once again the trend of young players drawing inspiration from their favorite professional play-ers has led to big demand for pro-style equipment ldquoKids want to look like theyrsquore playing with a professional ballrdquo said The Sports Authorityrsquos Barry

Storelli Sports BodyShield Leg Guards

Pro-Tec Patellar Tendon Strap

Pro-Tec Ankle Wrap Wilson NCAA Forte FYbrid Premium

Match Ball

Adidas Finale Lisbon OMB Ball

Goalrilla Gamemaker Soccer Goal

Goalrilla Striker Trainer

Zamst TS-1 Compression Thigh Support

22 SGBWeeklycom | OCTOBER 7 2013

CALENDARFor full year calendar go to sportsonesourcecomevents

TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

oCtober

29-31 Sport Source Asia Hong Kong

29-1 NASGW Expo Grapevine Tx

noVember

1-3 NBS Fall Athletic Market Austin Tx

5-7 TAG FallWinter Show St louis MO

15-17 ADA Fall Show San Antonio Tx

24-26 Sports Inc Athletic Show las Vegas NV

deCember

2-4 EORA SE Winter Market Asheville NC

3-4 WWSRA NW Early Preview Seattle WA

3-5 MRA December Market lansing MI

4-6 FFANy New york Ny

10-11 EORA FlA Winter Market Punta Gorda Fl

10-11 WWSRA NorCal Early Preview TBA

11-12 Atlanta Shoe Market Atlanta GA

JAnUArY

6-8 ATA Show Nashville TN

7-9 MWSRA january Show Madison WI

7-9 WWSRA Rocky Mtn Preview Denver CO

7-9 WWSRA Northwest Preview Portland OR

9-11 Surf Expo Orlando Fl13-14 WWSRA Intermountain Preview Salt lake City UT

Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg

National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg

Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom

Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg

Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg

Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg

Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom

Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom

Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com

Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom

13-15 WWSRA NorCal Early Preview Reno NV

14-17 SHOT Show las Vegas NV

15-18 NBS Winter-Specialty Market Fort Worth Tx

16-18 Sports licensing amp Tailgate Show las Vegas NV

17-19 Imprinted Sportswear Show (ISS) long Beach CA

21 ORWM Demo Day TBA

22-25 Outdoor Retailer Winter Market Salt lake City UT

30-2 SIA Snow Show Denver CO

FebrUArY

3-4 SIA On-Snow Demo Copper Mountain CO

3-4 SIA Nordic Demo Copper Mountain CO

5-7 FFANy New york Ny

5-8 Sports Inc Outdoor Show Phoenix AZ

6-10 NBS Semi-Annual Market Fort Worth Tx

9-11 EORA SE February Show Greenville SC

10-13 Worldwide Spring Show Reno NV

11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN

mArCH

14-16 Imprinted Sportswear Show (ISS) Atlantic City Nj

AprIL

4-6 Imprinted Sportswear Show (ISS) Orlando Fl

22 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 23

MARK YOURCALENDARS

Summer Market AUGUST 6-9 2014

Open Air Demo AUGUST 5 2014

Winter Market JANUARY 22-25 2014

All Mountain Demo JANUARY 21 2014

Page 8: ISSUE 1343 OCTOBER 28, 2013 The Weekly Digital ...d4ex6pvli7xof.cloudfront.net/sgbweekly/2013/SGB_13Q4/...Skechers USA, Inc. reported earnings jumped 143.6 percent in its third quarter

10 SGBWeeklycom | OCTOBER 28 2013

ZEAL Optics is planting a forest The company has partnered with historic non-profit conservationist group American Forests to plant 5480 trees ndash a number derived from the elevation of ZEALrsquos headquarters in Boulder CO -- across the US this year With the newly founded corporate partnership being called Project 5480 ZEAL will promote the reforestation of outdoor areas as a part of their ldquoGroundedrdquo initiative

ldquoProject 5480 is a by-product of the ZEAL Grounded initiatives We want to raise awareness of the beetlekill issue that is destroying our forest and backyard in Colorado We will plant 5480 trees annually as our commitment to reforestation and taking small but deep-rooted steps toward doing our partrdquo said John Sanchez President of ZEAL ldquoWersquore very proud of our standard of practice and the entire strategy is to build innovation at the raw material level upwards The commit-ment to sustainability and fair practices is built into the roots of ZEAL in an initiative we call Grounded We believe in doing our part so that the images of the forests we put in our ads catalogs and marketing materials are around for generations to come Someday I want to walk our customers friends and my family through these forests that we helped to growrdquo

Founded in 1875 American Forests is the countryrsquos oldest national nonprofit conservation organization in the US In the last two decades they have planted more than 44 million trees The group has served as a catalyst for many of the most important milestones in the conser-vation movement including the founding of the US Forest Service the national forest and national park systems and literally thousands of forest ecosystem restoration projects and public education efforts ldquoOur ZEAL consumers employees retail partners athletes and sales reps will all be a physical part of the reforestation effort because we want to be a hands on partnerrdquo said Sanchez

ldquoTheir efforts to build awareness among customers of the need to protect our nationsrsquo forests and to help restore forests through tree

planting are a critically important contribution to achieving an eco-logically sustainable futurerdquo said Lea Sloan VP of communications American Forests ldquoTogether we can ensure that future generations have healthy beautiful forests to enjoyrdquo

ZEAL Optics has the only known sunglass line with all frames built from plant-based materials Z-Resin is a plant-based resin made from castor bean oil instead of crude oil creating a more eco-friendly prod-uct without sacrificing quality or performance ZEAL also recently introduced the first plant-based lens e-llume as an addition to their eco-construction and initiatives

As a part of the companyrsquos global Grounded initiative Z-resin is just one step ZEAL took toward sustainability According to the company every effort has been made to reduce waste in production and every-day operations and to encourage consumers to do the same Incentiv-izing customers to replace broken parts instead of throwing the entire pair away through low-cost repair and replacement parts ZEAL mod-erates waste and encourages material conservation They also produce as much of their printed materials as possible on Forest Stewardship Council certified paper At their headquarters in Boulder employees bike to work and are proud to have an office constructed utilizing bee-tle kill wood sourcing resources from the surrounding community The boutique brand is also known in the goggle market for the HD Camera Goggle and the original GPS goggle

ldquoWhat we want is to build sunglasses and ski goggles that enhance outdoor experiencesrdquo concluded Sanchez ldquoThat cant happen if we dont do our part to rebuild the playing field where these experiences take place I use a tree as an illustration for our brand As we grow new branches form and our size above ground represents the company mar-ket growth but what people cant see is that our roots are growing at the same length Our social and ecological responsibilities initiatives will keep us deep rooted humble and lsquogroundedrsquo This is what will make us strong and keep us in the market as a very unique brand of opticsrdquo

GIV ING BACK

ZeAL optICS PARTNERS WITH AMERICAN FORESTS FOR PROjECT 5480

John Sanchez President of ZEAL

Photo courtesy Zeal Optics

OCTOBER 28 2013 | SGBWeeklycom 11

PULSE OF THE OUTDOOR CONSUMER STUDY

2013

A Market Insight Study from The SportsOneSource Group

For more information or to reserve your copy of the Pulse Of The Outdoor Consumer study contact Neil Schwartz 5616923722 or email SOSResearchSportsOneSourcecom

SOS Research takes an in-depth look at the key shopping behaviors influences and motivators for Americarsquos active outdoor consumer

12 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 13

HEAD START 2014 FOOTbALL EqUIPMENTThe protective category in football has seen a noticeable shift upwards in average selling prices over the past decade as awareness regarding concussions and serious head inju-ries has become an emphasis in the sport Despite shrink-ing athletic budgets and a sluggish economy tightening spending of disposable income for families business is still strong for sporting goods in general and football protec-tive equipment specifically Quite simply players and their parents are spending more to get the best protection to safeguard against serious injuries This means big business and enticing profit margins for retailers and team dealers It also provides an opportunity for sellers to provide quality customer service that makes a difference in the safety and health of the football players coming to them for help pick-ing out equipment

ldquoOne of the key trends wersquove seen from a retail stand-point is that consumers ndash whether itrsquos parents or players ndash are doing their research and are willing to spend more on protective equipmentrdquo stated Michael Oller VP consumer products at Riddell Inc ldquoTheyrsquore asking questions theyrsquore more educated they want to know what features are out there that they could incorporate or purchase within their helmet So thatrsquos a good thing for us as a manufacturer An educated consumer is really what wersquore looking for as we move forward We want to connect that consumer with our innovations as we come out with helmets We saw that this year more than in years pastrdquo

Helmets and shoulder pads are the two most vital equip-ment pieces for football players and they also represent the highest price tags and margins for sellers The balance between finding the right amount of protection with the best fit performance and level of comfort is the challenge that all equipment manufacturers strive to find with their products Next year will be another step forward as leading brands including Riddell Schutt and Xenith offer the safest and best-performing helmets shoulder pads and protec-tive accessories to date

ldquoAs far as what players are looking for theyrsquore more in tune with protectionrdquo said Moller ldquoThey want those fea-tures from a protective standpoint but they also want comfort and fit With rule changes in football they want to make sure that their helmets are staying on and they want

to feel comfortable in those helmets We [at Riddell] are fortunate enough to have products that appeal to those players and wersquove seen the success around thatrdquo

According to Moller Riddellrsquos two most successful helmets are the Riddell 360 and the Riddell Speed ldquoBoth hel-mets are the highest level of protection that we offerrdquo he stated ldquoThe player is getting a great protective helmet In

Football Basketball and Soccer players will have the most advanced equipment at their disposal in 2014 SGB previews key protective gear field equipment balls and accessories that will be available at retail next year

EqUIPPED FOR

SUCCESSBy Fernando j Delgado

According to Moller Riddell will have five different youth hel-met models for 2014 ranging in price from $100 up to $300 at retail with each model designed specifically for different levels of play ldquoWhether the player is a young beginner or an experi-

addition both of those helmets have overliners which consist of a material that lines the liners of the helmet for comfort and fit The 360 also has an additional inflation point at the back that locks in the playerrsquos head a little better with the enhanced occipital lock which is that little knob on the back of the playerrsquos head It really cra-dles the back of the head and stabilizes the helmet keeping the helmet secure so it can do its jobrdquo The improved fit of the 360 is especially important for youth league and high school players as rule changes require players to be removed from play if their helmet falls off or becomes dislodged The 360 helps playersrsquo stay on the field as its fit and stability ensures that their hel-mets donrsquot fall off during play

enced junior high player we have a lot of different models that fit the particular needs of that play-errdquo he shared

At Schutt technology is melded with striking colors and helmet designs Schuttrsquos Vengeance DCT Elite Helmet set to retail at $255 is its newest helmet The DCT which stands for Dual Com-pression Technology combines Schuttrsquos 5th generation of TPU Cushioning The TPU contains durometers that are specifically designed to absorb high- and low-velocity impacts highlight-ing just a few of the many techno-logical features of the helmet

Another new helmet from Schutt is the adult AiR XP Pro one of the lightest helmets on the market and the only traditional standoff helmet left on the market for a retail price of $225 Schutt

Riddell 360

Riddell Speed

14 SGBWeeklycom | OCTOBER 28 2013

by the Custom Power CPK and the Power SPK pads which carry catalog-listing prices of $435 and $299 respec-tively

ldquoOur shoulder pad line continues to grow

and it mirrors what wersquove done with our helmetsrdquo shared Riddellrsquos Moller ldquoWersquore creating products that fit the needs of players Our elite level shoulder pads - branded under lsquoPowerrsquo ndash are the ones you see at the NFL and college levels Wersquove taken some notes and some leads off the Power shoulder pads and brought those features down to the youth and junior varsity levels Things like flat pad construction air management materials and corrugated caps ep-aulets and arches So when you get specific to shoulder pads we have a broad strong line that has pads that are the lsquochildrenrsquo of our Power line of varsity pads That ties back to what the players are looking for ndash theyrsquore looking for protection but theyrsquore also look-ing for performance Years ago Riddell was established as a protec-tive company But over the past several years and now more than ever wersquore leaning towards performance and protection and wersquove adopted the tagline of lsquoProtect and Performrsquo The athlete is looking for both and theyrsquore looking to Riddell for bothrdquo

With their shoulder pads Riddell has emphasized flat pad con-struction that keeps the pads tighter and that also provides players with a better range of motion all without sacrificing protection ldquoOur shoulder pads have been modernized and not only do they look cool but players really enjoy wearing them because it gives them that ability to perform at a very high levelrdquo said Moller

Schuttrsquos shoulder pads for 2014 are highlighted by the AiR Maxx Flex 20 and O2 Pro The AiR Maxx Flexx 20 with a retail price of $300 features Triple Shoulder Protection combining TPU Energy Lock Technology with D3O and a clavicle channel system This

will also feature several youth mod-els including the Recruit Hybrid $90 XP Hybrid $90 Vengeance DCT Hybrid + $115 and Youth AiR XP Pro $190 among others

ldquoEveryone is always looking for lighter and strongerrdquo said Glenn Beckmann director of marketing communications for Schutt Sports

ldquoWersquore always looking into new poly-mers and new materials that we can make helmets and faceguards from We just introduced a newly engi-neered polymer padding for some of our youth helmets called D3O Ev-eryonersquos looking for that balance be-tween lightweight and the best pro-tectionrdquo

Beckmann also shared some interesting observations regarding other notable trends in the protective equipment category ldquoOne of the negative trends that we see are third-party products that are being promoted to be put on or in helmetsrdquo he said ldquoI canrsquot tell you how many times a week I get an email from a company say-ing lsquoWe have the solution to the concussion problem Put pad-ding on the outside of the helmetrsquo Itrsquos been tried in the past and itrsquos failed Therersquos been no scientific research or scientifically valid data that says that those items actually enhance the performance of the helmet With the potential risks involved with altering our helmetsrsquo configuration we strongly recommend against using it But there are still a lot of companies trying to take advantage of the situation involving head injuries and concussions We donrsquot want to discourage innovation but what we want these third party product developers to do is make sure that they are telling their customers all of the potential consequences Alteration to the configuration of a helmet may void the warranty on the helmet and can void the NOCSAE certification for example That would make the helmet illegal to use in the vast major-ity of organized footballrdquo

Despite some of the drawbacks to companies trying to take shortcuts to solve the concussion issue technology remains a force for progress that is helping football become safer ldquoOne trend thatrsquos auxiliary to equipment is the collection of data surrounding head impactsrdquo commented Beckmann ldquoWhere the impact is occurring how hard the impact is how many impacts is a player at a particular age level experiencing during the course of a game a week of practice or a season I think that is a very beneficial trend because ultimately that data will help everyone involved figure out how to design better helmets and how to approach diagnosing and recognizing head injuries a little bit betterrdquo

Shoulder pads are another essential protective category for foot-ball players that require manufacturers to find the perfect balance between the best protection and the lightest most comfortable per-formance capabilities

Riddellrsquos shoulder pads for 2014 will be available in three distinct levels Varsity JV and Youth Varsity level shoulder pads are led

state-of-the-art pad will be available in four arch styles -Skill QBWR All Purpose and OLDL ndash as well as in several custom colors and configurations The O2 Pro priced at $240 is a new body style and lighter than the AiR Maxx Flex 20 The O2 Pro is the most breath-able shoulder pad in Schuttrsquos line as a result of O2 Windows and a perforated body cushion

Several protective accessories such as padded apparel braces sleeves and mouthguards will highlight 2014 lines from various leading brands including Wilson Under Armour Adidas Schutt and Riddell and from companies more rooted in sports medicine and protective performance gear such as Shock Doctor EvoShield Pro-Tec and Cramer

Schutt Vengeance DCT Elite Helmet

Schutt AiR XP Pro

Riddell CPK

Schutt AiR Maxx Flex 20 Schutt O2 Pro

OCTOBER 28 2013 | SGBWeeklycom 15

Wilsonrsquos new introductions in protective apparel and accessories for 2014 focus heavily on technology Its new line of GST (Game Saving Technology) Football Protective Apparel features patent-pending Double Density compression molded pads that are de-signed for specific areas of the body Wilson designed a hard EVA foam outer layer to disburse hits across the top of the pad with a

softer inner layer of the pad against the body to absorb the impact The line is led by the GST Double Den-sity 5 Pad Football Girdle which will retail for $70

Wilsonrsquos GST line of football gloves feature patent-pending TackTech 3D Palm Technology and one of the most advanced designs in football gloves in more than a decade The GST glove line includes three dif-ferent models de-signed for specific player positions

on the field the GST Trench for OL and DL which will retail for $45 and have 3D grabbers designed to grab and handle a players jersey GST Big Skill for LB TE and DE which will retail $50 and are de-fined by a combo palm for both ball handling and tackling and the GST Skill for WR RB and DB set to retail at $55 and specialized for ball handling

Under Armour will introduce its thinnest and lightest protection system with the Game Day Armour Girdle and Game Day Short Sleeve Baselayer for men with a retail price of $75 Both pieces meet NFHS standards and feature compression in the form of an ultra-tight second-skin fit that keeps football playersrsquo muscles fresh and their recovery time fast

ldquoAccessories are a big part of our retail businessrdquo said Riddellrsquos Moller ldquoChin straps are especially important as they are tied directly with the helmet In 2013 we rolled out a new chin strap called the TCP (True Curve Protection) ldquoItrsquos really a hybrid of a soft cup chin strap and a hard cup chin strap It has the fit of a soft cup with the shell protection of a hard cup This was also in response to the helmet rule changes as players wanted the fit of a soft cup to keep the helmet secure We look at it as an opportunity to create a new chin strap different than anything else on the market If the helmet stays on the head the player stays in the game and the player stays protected The TCP Chin Strap is allowing us to excel in that areardquo

Moller also anticipates strong programs and sell-through of Rid-dellrsquos padded apparel ldquoRiddellrsquos launch of padded apparel really resonated with the consumer Wersquove seen the brand grow from just helmets and shoulder pads and now we have accessories and ap-parel Wersquore expanding our reach at retail and thatrsquos really exciting for us

Shock Doctor meanwhile seeks to remain a leader in sports protection and performance in 2014 by continuing to innovate through technology The company will launch its Ultra Pro Chin Strap in Fall 2014 at a retail price of $25 The Ultra Pro is

Wilson GST Double Density 5 Pad Football Girdle

Wilson GST Trench

Under Armour Game Day Armour Girdle

Under Armour Game Day Short Sleeve Baselayer

16 SGBWeeklycom | OCTOBER 28 2013

as well as x-strap and parallel straps for effective anterior and posterior stability to the ACLPCL The ZK-7rsquos i-Fit technology provides a semi-open design to deliver an individualized fit to help prevent slipping while the flyweight lightweight material fabrication designed with V-Tech flow through ventilation enhances cooling while in motion

Cramer Productrsquos Thunder 7 Girdle is a pre-mium protective apparel piece retailing for around $38 featuring permanent-ly attached hip tail thigh and knee pads The 7-pad integrated girdle also fea-tures hard thigh pads made from Cramerrsquos new Spider Web EVA foam and rein-forced with high impact plastic shells for maximum protection

EvoShieldrsquos 2014 football protective line offers new

items including its Padded Protective Arm Sleeve at $30 retail Made with performance compression fabric for maximum breathability and support the sleeve keeps blood circulating throughout the game and promotes faster muscle recovery The Hybrid Pro Rib Shirt and Hybrid Pro Girdle $90 and $85 respectively are available in adult and youth sizes

designed for comfort and performance is lightweight and extremely durable The strap features Airflow cooling channels that release heat for a comfortable playing experience without sacrificing protection ldquoFootball players on every level and every age rely on chin straps to protect them from impacts from opponents shoulder pads and helmets said Tony Armand Shock Doctorrsquos CEO ldquoWith its Triple Grip No-Slip snaps the Ultra Pro Chin Strap reduces the possibility that a helmet will come off during play after a hard hit so players will perform better feeling confident in their level of helmet protectionrdquo

McDavid will bring sleek new protective apparel to the market next year led by the 7932 Hex Sleeveless Shirt 5-pad and 737 Hex Thudd Short The Hex Sleeveless Shirt 5-pad will retail at $80 Adult$70 Youth

and uses strategically positioned 9mm Hex Technology to protect the critical ar-eas of the shoulders ribs and spine The Hex Thudd Short priced at $65 adult$60 youth also features Hex Technology and is designed to adjust to a football playerrsquos movement for continuous protection at the hips tailbone and thighs

Zamstrsquos main football protect for 2014 is the ZK-7 Knee Support The ZK-7 with a retail price of $80 is the strongest knee sup-port for moderate to severe sprains of the ACL PCL MCL and LCL The itemrsquos Exo-Tech QUAD provides 4-way ligament support with resin stays to support medial and lateral stability

Shock Doctor Ultra Pro Chin Strap

McDavid 737 Hex Thudd Short

Cramer Productrsquos Thunder 7 Girdle

EvoShield Padded Protective Arm Sleeve

EvoShield Hybrid Pro Rib Shirt

EvoShield Hybrid Pro Girdle

McDavid Hex Sleeveless Shirt 5-pad

Zamst ZK-7 Knee Support

OCTOBER 28 2013 | SGBWeeklycom 17

Wilson is excited to offer its GST Football in 2014 which will be available at leading big box retailers team dealers and directly from the manufacturer ldquoAs far as footballs are concerned our highlight item is still the GST (Game Saving Technology) football that is the number one selling leather game footballrdquo said Craig Kopash business director American football Wilson ldquoThe GST offers our exclusive GST leather that uses less tanning to allow more tack to come to the surface and a deeper pebble The GST also offers the patented ACL (Accurate Control Lacing) and patented sewn-on composite stripesrdquo

During 2012 Wilson tested with eight select FBS level colleges a Wilson Prestige Program that allowed the schools to build their ball from the ground up ldquoYou may have seen these footballs used on the field by Notre Dame as they made their National Championship run or by Texas AampM and their quarterbackrsquos award-filled yearrdquo commented Kopash ldquoThis year we expanded the program to 20 schools and for 2014 it will be open to all college programsrdquo He added that those testing colleges were able to select from two different patterns the exclusive Wilson Pro Pattern or the CollegiateHigh School pattern Wilson also opened up the color options on all brand identities on the GST for the first time and allowed schools up to three colors to match the brand logo and valve panels to their school colors Teams can also choose their own logo in foil colors on the third panel

The GST football features sizing that is unique and exclusive to the brand ldquoWilson is the only company that offers two sizes in the GST and Traditional lines that conform to NCAA and NHFS standardsrdquo continued Kopash ldquoWe offer not only the smaller 100310051205 pattern balls that are made to the smallest specs of the NCAA and NHFS rules but Wilson is also the only company that can offer the NFL pattern ball in a stripped NCAAHS ball -1001 and 1004 This is especially important for quarterbacks with larger hands or players looking to transition to the NFLrdquo

The GST footballrsquos patented sewn-on composite stripe boasts 82 percent more grip than traditional laces while its ACL system makes the ballrsquos laces 174 more gripable than traditional laces or the latigo lace system used in NFL game footballs

Wilsonrsquos Standard GST Football will retail at $70 while the Prestige GST will sell for $130

Both are designed to protect the ribs legs and hips of NFL athletes providing the combination of lightweight performance and maximum protection All EvoShield football protective apparel will be available at big box and specialty sporting goods retailers and various online retailers

In the Balls Category ever-improving materials will be found in foot-balls that will be available from several brands

Spalding will bring the TF-SB1 Football to market With a retail price of $100 the TF-SB1 incorporates exclusive Spiral Balance Technol-ogy which leads to tighter and more accurate passes This ball utilizes a lighter color than most traditional footballs for improved visibility while its Horween ldquoSrdquo tack leather cover creates an improved grip

Spalding TF-SB1 Football

Wilson Prestige GST

ACHIEvE YOUR GOALS

As the broadest deepest and most timely data available for the US Sports and Outdoor Active Lifestyle Market SportScanInfo is the weekly retail point-of-sale data reporting solution To learn more about how we can help your business call 7049873450 or email sportscansportsonesourcecom

Breadth of data depth of data timeliness of data

SportScanInfocomA Service of The SportsOneSource Group

18 SGBWeeklycom | OCTOBER 28 2013

HOOPING IT UP 2014 bASkETbALL EqUIPMENTWhen it comes to protective equipment basketball players playing on the hardwood are the polar opposite of football players on the gridiron Whereas football players are armed to the teeth with protective gear basketball play-ers wear a minimal amount of gear less over and under their uniforms

Chris Barry a sales associate at The Sports Authority in Nottingham MD interacts with athletes on the sales floor year-round and shared his obser-vations ldquoThe primary basketball equipment that people come in for aside from shoes are knee braces and ballsrdquo said Barry ldquoWe do have some sleeves most of the sleeves that we have are from McDavid and they have padding on the elbows Those are actually huge sellersrdquo

The sleeve category has taken off in recent years for basketball players rep-resenting a trend started by NBA players ldquoI think they sell well because most of the kids playing basketball are going for what looks goodrdquo stated Barry ldquoTheyrsquore not going for protection with sleeves to be honest They want what looks good and what is in What really helps sleeves especially those from McDavid is that they give players support in their arms and they help blood flow especially with compression And if they do fall on the court the pad-ding helps prevent bruises and the player wonrsquot be hurt as badlyrdquo

McDavidrsquos newest sleeve for 2014 is the 6500 Hex Shooter Arm Sleeve Set to retail at $20 and available in four colors the Hex Shooter utilizes 9mm Hex Technology posi-tioned at the elbow and arm compression that maintains muscle warmth and prevents abra-sions and scratches The machine washable and dryable sleeve includes hDc Moisture Management Technology to keep basketball players cool and dry

Shock Doctorrsquos leading sleeve will be the Velocity Shockskin Basketball Arm Sleeve Retailing at $30 the Velocity Shockskin sleeve is lightweight and breathable Technological

features include Pure-Vent direct ventilation that amplifies airflow throughout padded areas in ad-dition to variable stretch materials that allow for unrestricted arm and elbow movement

ldquoHonestly I think that kids seeing NBA players wearing sleeves is the biggest reason for sleeves sell-ing wellrdquo continued Barry ldquoThe bottom line is that they look good Players might say that sleeves help them out shooting the ball and compression sleeves do help with blood flow but college and NBA play-ers who wear sleeves today influence a majority of kids Theyrsquore trying to look goodrdquo

Mouthguards are a popular protective accessory with basketball players who are always cognizant of protecting themselves against inadvertent flail-ing elbows ldquoShock Doctor with the Nano Double Mouthguard usually sells well for us and we expect them to lead the way in 2014rdquo observed Barry

Shock Doctorrsquos basketball mouthguards for 2014 are highlighted by the Basketball STC Mouthguard in addition to the Nano Double Mouthguard called out by The Sports Authorityrsquos Barry The Basketball STC retails for $20 and is fully equipped with a gel-fit liner for a snug comfortable mold to an athletersquos teeth The Nano Double priced at $25 is a dual-arch low profile mouthguard designed to amplify upper and lower jaw protection It is also equipped with Shock Doctorrsquos Tri-Bite and MORA technology for a com-fortable correctly positioned bite

McDavid 6500 Hex Shooter Arm Sleeve

Shock Doctor Velocity Shockskin Basketball Arm Sleeve

OCTOBER 28 2013 | SGBWeeklycom 19

Pro-Tec will be helping basketball play-ers protect their legs and feet with two new products among several other protective items offered by the Redmond WA-based sports medicine manufacturer Pro-Tecrsquos Gel Force Knee Support is a great sports

medicine piece for basketball players ndash as well as athletes in any

other sport - recovering from knee injuries or looking for extra support and protec-tion The Gel Force Knee Support retails for $30 Medical applications for the support include Patello-Femoral pain syndrome Patellar tracking chondromalacia and mi-nor meniscus and ligament tears The com-panyrsquos Gel Force Ankle Support is essential for players suffering from ankle sprains basketballrsquos most widespread injury ldquoThe Gel Force Ankle Support is made with breathable material fits like a sock and provides compression and medial and lat-eral supportrdquo said Jennie Habersetzer mar-keting and sales at Pro-Tec Athletics ldquoItrsquos common for basketball players to wear and it fits nicely in a basketball shoerdquo Pro-Tec items can be found at specialty running and

sporting goods storesCramer Productsrsquo Per-

formance Shorts are ideal for basketball players to wear under their uni-form or practice shorts to improve their game Retailing at $60 the shorts consist of high stretch panels that pro-vide compression and support to core muscle groups during intense

activity In addition abdominal support panels also provide compression to core muscle groups while the seamless side panel construction offers comfort

When it comes to basketballs a few nota-ble models are ex-pected to be hot for 2014 ldquoThere are a couple basketballs that we expect to sell well in 2014rdquo said Barry ldquoThe Spalding TF1000 Classic Adult Bas-ketball comes to mind first Irsquove probably had three or four high school coaches come in and buy six or seven balls It has a mi-crofiber composite so the leatherrsquos going to be better the ball is longer lasting and the bladder is better because it holds more air The bounce is supposed to be great with that particular ballrdquo

Aside from Spalding Wilson Adidas and Nike Barry singled out Under Armour as a brand rapidly gaining market share and popularity in the basketball category ldquoUnder Armour is going to be one of the biggest companies soon especially in basketball and football Everything that theyrsquore doing now is tremendousrdquo he explained ldquoNikersquos going to outpace Under Armour in shoes but when it comes to apparel balls and some equipment Under Armour is going to be up thererdquo The Under Armour 495 Indoor Outdoor Basketball which retails for $30 and can be found at all major big box retailers is expected to be a big seller in 2014 Barry added that Under Armourrsquos rapid rise can be attributed to effective marketing persistent brand-building and desirable products that resonate with consumers

According to Barry price points for basketballs have stayed fairly consistent in the mid- and mid-to-upper range over the past few years ldquoThe Spalding TF1000 is going to be about $70 But then you also the Spalding NeverFlat Ball which is also a great ball and stays inflated about 10 times longer than any other ball retailing for $55rdquo he said ldquoI would say any ball from around $40 to about $80 would be considered the mid-to-upper end price

point range Thatrsquos compared to the official NBA leather basketball which sells for $150 That ball would be the high endrdquo

In the field equipment category players can turn to training hoops to improve their shooting Goalrilla a leader in sports training equipment will have the CV 60 Basketball System available at Dickrsquos Sporting Goods and specialty retailers nationwide With a retail price of about $1400 the CV 60 is capable of handling over 1000 pounds of vertical torque to the rim It is constructed with a one-piece steel pole for strength as well as an all-steel precise height adjustment from 7 frac12 feet to 10 feet

Shock Doctor Basketball STC Mouthguard

Pro-Tec Gel Force Knee Support

Pro-Tec Gel Force

Ankle Support

Cramer Productsrsquo Performance Shorts

Spalding TF1000 Classic Adult Basketball

Under Armour 495 Indoor Outdoor Basketball

Spalding NeverFlat Ball

Goalrilla CV 60 Basketball System

Shock Doctor Nano Double Mouthguard

20 SGBWeeklycom | OCTOBER 28 2013

JUST FOR kICkS 2013 SOCCER EqUIPMENTSoccer players will also benefit from in-creasingly advanced equipment whether in the form of shin guards balls soccer goals or protective accessories

Unlike hardgoods in other sports shin guards remain a more functional necessity that depends less on technological features than other higher-priced protective pieces ldquoDepending on the playerrsquos age and what level theyrsquore playing in shin guards can help tremendouslyrdquo shared The Sports Author-ityrsquos Barry ldquoIf yoursquore from age 15 to about 20 playing club ball or high school yoursquore not going to need anything too protective unless you injured your ankle or you really want to protect yourself Most of the time soccer players just put on something simple that covers a little of the shin and they run Kids in Europe use cardboard and put that on their shins and go runningrdquo

Barry observed that one shin guard in particular that a lot of people have been buying for kids ages 10 and below is the Nike Youth Charge Shin Guards which retails for about $15 ldquoMost people are loyal to brands whether they like Nike or they like Adidasrdquo he stated ldquoBut if somebody appreciates the sport as much as the avid players do they will go for whatrsquos best for them Irsquom a serious player and I used to love Adidas shoes But since Irsquove gotten older Irsquove switched over to Nike and I also switched to Umbro cleats when I was 14 Every brand fits a little differently Nike cleats and shin guards fit

more narrowly on the foot and leg where compared to Adidas which have a more natural fit Adidas shin guards will provide more coverage than Nike shin guards and they will cover a majority of the leg instead of just the shinrdquo

Oftentimes shin guard purchases are made with affordability in mind especially for younger players Itrsquos not until players get older and more serious that shin guard purchases and preferences may get more specialized but even then most soccer players see shin guards as a basic necessity and not an item that they expect perfor-mance or technologically advanced protec-tion from ldquoIrsquom also a coach and with most of the kids that I know their parents will buy them the cheapest shin guards and the cheapest cleats and they just go out and playrdquo said Barry ldquoEven players who play club and travel soccer theyrsquore usually going for something that covers most of the shin that they can fit easily under their socks and get cleared by the referees so that they can playrdquo

The mens Adidas Nitrocharge Pro Shin Guards with a retail price of $20 should be a big seller for next year Designed with a light and flex-ible shield these shin guards feature an easy slip-in construction and com-pression fabric that helps support blood flow A compression sleeve supports blood flow back to the body center while soft synthetic lining makes these guards comfortable

Wilsonrsquos NCAA Forte Shin Guard retail-ing for $25 will be a key new shin guard for 2014 This NCAA-branded guard has a comfort fit Lycra sleeve with power band

enhancements for added compression and muscle cir-culation with a removable inner shell NOCSAE ap-proved the NCAA Forte is available in 3 sizes dictated by player height

Franklin Sports will offer a high performing affordable shin guard with its MLS Premier Shin Guards Priced at $20 the MLS Premiers feature an air tube enhanced shell that increases abrasion resis-tance and impact resistance Its adjustable straps conform to leg size while poly back-ing enhances comfort and feel and a detach-able ankle pad with comfort stirrup ensures a proper and customized fit

Storelli Sports is an emerging manufac-turer that will be offering premium soccer equipment in 2014 Based in Brooklyn NY Storelli Sports is the first and only

brand dedicated to soccer protective-wear Storellirsquos sig-nature item is the ExoShield Head-guard a potentially g r o u n d b r e a k i n g

guard that helps protect against impacts to the head Set to retail at online specialty re-tailers for about $60 the ExoShield is the most protective soccer headguard on the market worn by world-class professional players in English Premier League and Champions League It has outperformed tra-ditional headguards in scientific protection testing and reduces the effect of G-forces by over 50 percent with a cool design that avoids the traditional ldquohelmetrdquo look The ExoShield incorporates the same lightweight

Adidas Nitrocharge Pro Shin Guards

Wilsonrsquos NCAA Forte Shin Guard

Storelli Sports ExoShield Headguard

OCTOBER 28 2013 | SGBWeeklycom 21

open-cell viscoelastic foam used in combat-grade military helmet liners and is constructed specifically for soccer with best-in-class materials to provide superior impact absorption temperature control breathability and comfort

Storelli will also have its BodyShield Leg Guards as a feature item for next year With a $40 price tag the BodyShield Leg Guards fea-ture high-performance Poron XRD polyurethane foam for maxi-mum protection from impact and abrasion It also includes ad-

vanced anti-microbial treatment which reduces the risk of infections These guards are also flexible and comfort-able as its unique padding design and placement enhances mobility without compromising protection

Zamst will be helping soccer players reinforce protect and recover better than ever with their support technology One of Zamstrsquos key items in soccer is the TS-1 Compression Thigh Support which will retail at $50 The TS-1 provides com-pressive muscular support for the thigh muscles ndash the quadriceps adductors and hamstrings Itrsquos i-Fit technology allows for easy application and adjustable two-way compression for enhanced comfort and concentrated muscle support and the supportrsquos anatomical design ensures a customized fit superior support and excellent heat retention

Pro-Tec will offer several premium sports medicine items for soccer play-ers dealing with injuries and pain Pro-

Tecrsquos Ankle Wrap about $19 has a form-fitting neoprene sleeve for compression making it an excellent treatment for ankle sprains White straps can be wrapped around as tightly as necessary for ad-ditional support The Knee Pro-Tec Patellar Tendon Strap which can be used for any sport and is priced at $17 is especially useful for soccer players It provides targeted compression to the base of the patellar tendon to stabilize the knee so the joint can track correctly The strap is most often used for pain centrally located around the patella or kneecap an especially for patellar tendonitis and Osgood-Schlatters disease

For field equipment Goalrilla will have goals and training systems to help soccer players hone their shooting

skills Brand new is the Goalrilla Gamemaker Soccer Goal line an innovative line of air-pressurized durable and transportable soccer goals The Gamemaker gives soccer players the ability to pump up a sturdy goal which reaches its full size in 90 seconds and replicates the authentic play of a traditional steel

goal Depending on the goal size the retail price ranges from $180 to $700 Goalrillarsquos Striker Trainer $350 is a double-sided soccer

goal for strengthening essential soccer skills as well as shooting and scoring potential for players of all ages Both the Gamemaker and Striker Trainer will be available at soccer specialty retailers on-line at Goalrillacom and at other sporting goods stores

Several cool soccer balls will be available for 2014 ldquoI personally like the Wembley Ball from Adidasrdquo shared Barry ldquoNike will have the In-cyte which includes the La Liga and Series A versions and those will be some of the biggest sellers because kids love playing with the balls used by the prosrdquo

The NCAA Forte FYbrid Premium Match Ball from Wilson is another key soccer ball for 2014 Retailing at $120 the NCAA Forte FYbrid is the official ball of the NCAA Soccer Championships Both NCAA and FIFA approved and available in four colors it boasts Fused Panel Technology which minimizes water and moisture intake making it both highperforming and durable in all kinds of game conditions

Adidas will be rolling out the Finale Lisbon OMB Ball at retail for $150 Rigorously tested to receive the highest FIFA rating the Finale Lisbon OMB is the official match ball for the UEFA 2014 Champions League tournament Technology is a point of emphasis with this ball as it is thermally bonded with a seamless surface for superior touch and low water uptake It also has a butyl bladder for best air retention

Once again the trend of young players drawing inspiration from their favorite professional play-ers has led to big demand for pro-style equipment ldquoKids want to look like theyrsquore playing with a professional ballrdquo said The Sports Authorityrsquos Barry

Storelli Sports BodyShield Leg Guards

Pro-Tec Patellar Tendon Strap

Pro-Tec Ankle Wrap Wilson NCAA Forte FYbrid Premium

Match Ball

Adidas Finale Lisbon OMB Ball

Goalrilla Gamemaker Soccer Goal

Goalrilla Striker Trainer

Zamst TS-1 Compression Thigh Support

22 SGBWeeklycom | OCTOBER 7 2013

CALENDARFor full year calendar go to sportsonesourcecomevents

TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

oCtober

29-31 Sport Source Asia Hong Kong

29-1 NASGW Expo Grapevine Tx

noVember

1-3 NBS Fall Athletic Market Austin Tx

5-7 TAG FallWinter Show St louis MO

15-17 ADA Fall Show San Antonio Tx

24-26 Sports Inc Athletic Show las Vegas NV

deCember

2-4 EORA SE Winter Market Asheville NC

3-4 WWSRA NW Early Preview Seattle WA

3-5 MRA December Market lansing MI

4-6 FFANy New york Ny

10-11 EORA FlA Winter Market Punta Gorda Fl

10-11 WWSRA NorCal Early Preview TBA

11-12 Atlanta Shoe Market Atlanta GA

JAnUArY

6-8 ATA Show Nashville TN

7-9 MWSRA january Show Madison WI

7-9 WWSRA Rocky Mtn Preview Denver CO

7-9 WWSRA Northwest Preview Portland OR

9-11 Surf Expo Orlando Fl13-14 WWSRA Intermountain Preview Salt lake City UT

Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg

National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg

Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom

Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg

Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg

Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg

Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom

Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom

Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com

Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom

13-15 WWSRA NorCal Early Preview Reno NV

14-17 SHOT Show las Vegas NV

15-18 NBS Winter-Specialty Market Fort Worth Tx

16-18 Sports licensing amp Tailgate Show las Vegas NV

17-19 Imprinted Sportswear Show (ISS) long Beach CA

21 ORWM Demo Day TBA

22-25 Outdoor Retailer Winter Market Salt lake City UT

30-2 SIA Snow Show Denver CO

FebrUArY

3-4 SIA On-Snow Demo Copper Mountain CO

3-4 SIA Nordic Demo Copper Mountain CO

5-7 FFANy New york Ny

5-8 Sports Inc Outdoor Show Phoenix AZ

6-10 NBS Semi-Annual Market Fort Worth Tx

9-11 EORA SE February Show Greenville SC

10-13 Worldwide Spring Show Reno NV

11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN

mArCH

14-16 Imprinted Sportswear Show (ISS) Atlantic City Nj

AprIL

4-6 Imprinted Sportswear Show (ISS) Orlando Fl

22 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 23

MARK YOURCALENDARS

Summer Market AUGUST 6-9 2014

Open Air Demo AUGUST 5 2014

Winter Market JANUARY 22-25 2014

All Mountain Demo JANUARY 21 2014

Page 9: ISSUE 1343 OCTOBER 28, 2013 The Weekly Digital ...d4ex6pvli7xof.cloudfront.net/sgbweekly/2013/SGB_13Q4/...Skechers USA, Inc. reported earnings jumped 143.6 percent in its third quarter

OCTOBER 28 2013 | SGBWeeklycom 11

PULSE OF THE OUTDOOR CONSUMER STUDY

2013

A Market Insight Study from The SportsOneSource Group

For more information or to reserve your copy of the Pulse Of The Outdoor Consumer study contact Neil Schwartz 5616923722 or email SOSResearchSportsOneSourcecom

SOS Research takes an in-depth look at the key shopping behaviors influences and motivators for Americarsquos active outdoor consumer

12 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 13

HEAD START 2014 FOOTbALL EqUIPMENTThe protective category in football has seen a noticeable shift upwards in average selling prices over the past decade as awareness regarding concussions and serious head inju-ries has become an emphasis in the sport Despite shrink-ing athletic budgets and a sluggish economy tightening spending of disposable income for families business is still strong for sporting goods in general and football protec-tive equipment specifically Quite simply players and their parents are spending more to get the best protection to safeguard against serious injuries This means big business and enticing profit margins for retailers and team dealers It also provides an opportunity for sellers to provide quality customer service that makes a difference in the safety and health of the football players coming to them for help pick-ing out equipment

ldquoOne of the key trends wersquove seen from a retail stand-point is that consumers ndash whether itrsquos parents or players ndash are doing their research and are willing to spend more on protective equipmentrdquo stated Michael Oller VP consumer products at Riddell Inc ldquoTheyrsquore asking questions theyrsquore more educated they want to know what features are out there that they could incorporate or purchase within their helmet So thatrsquos a good thing for us as a manufacturer An educated consumer is really what wersquore looking for as we move forward We want to connect that consumer with our innovations as we come out with helmets We saw that this year more than in years pastrdquo

Helmets and shoulder pads are the two most vital equip-ment pieces for football players and they also represent the highest price tags and margins for sellers The balance between finding the right amount of protection with the best fit performance and level of comfort is the challenge that all equipment manufacturers strive to find with their products Next year will be another step forward as leading brands including Riddell Schutt and Xenith offer the safest and best-performing helmets shoulder pads and protec-tive accessories to date

ldquoAs far as what players are looking for theyrsquore more in tune with protectionrdquo said Moller ldquoThey want those fea-tures from a protective standpoint but they also want comfort and fit With rule changes in football they want to make sure that their helmets are staying on and they want

to feel comfortable in those helmets We [at Riddell] are fortunate enough to have products that appeal to those players and wersquove seen the success around thatrdquo

According to Moller Riddellrsquos two most successful helmets are the Riddell 360 and the Riddell Speed ldquoBoth hel-mets are the highest level of protection that we offerrdquo he stated ldquoThe player is getting a great protective helmet In

Football Basketball and Soccer players will have the most advanced equipment at their disposal in 2014 SGB previews key protective gear field equipment balls and accessories that will be available at retail next year

EqUIPPED FOR

SUCCESSBy Fernando j Delgado

According to Moller Riddell will have five different youth hel-met models for 2014 ranging in price from $100 up to $300 at retail with each model designed specifically for different levels of play ldquoWhether the player is a young beginner or an experi-

addition both of those helmets have overliners which consist of a material that lines the liners of the helmet for comfort and fit The 360 also has an additional inflation point at the back that locks in the playerrsquos head a little better with the enhanced occipital lock which is that little knob on the back of the playerrsquos head It really cra-dles the back of the head and stabilizes the helmet keeping the helmet secure so it can do its jobrdquo The improved fit of the 360 is especially important for youth league and high school players as rule changes require players to be removed from play if their helmet falls off or becomes dislodged The 360 helps playersrsquo stay on the field as its fit and stability ensures that their hel-mets donrsquot fall off during play

enced junior high player we have a lot of different models that fit the particular needs of that play-errdquo he shared

At Schutt technology is melded with striking colors and helmet designs Schuttrsquos Vengeance DCT Elite Helmet set to retail at $255 is its newest helmet The DCT which stands for Dual Com-pression Technology combines Schuttrsquos 5th generation of TPU Cushioning The TPU contains durometers that are specifically designed to absorb high- and low-velocity impacts highlight-ing just a few of the many techno-logical features of the helmet

Another new helmet from Schutt is the adult AiR XP Pro one of the lightest helmets on the market and the only traditional standoff helmet left on the market for a retail price of $225 Schutt

Riddell 360

Riddell Speed

14 SGBWeeklycom | OCTOBER 28 2013

by the Custom Power CPK and the Power SPK pads which carry catalog-listing prices of $435 and $299 respec-tively

ldquoOur shoulder pad line continues to grow

and it mirrors what wersquove done with our helmetsrdquo shared Riddellrsquos Moller ldquoWersquore creating products that fit the needs of players Our elite level shoulder pads - branded under lsquoPowerrsquo ndash are the ones you see at the NFL and college levels Wersquove taken some notes and some leads off the Power shoulder pads and brought those features down to the youth and junior varsity levels Things like flat pad construction air management materials and corrugated caps ep-aulets and arches So when you get specific to shoulder pads we have a broad strong line that has pads that are the lsquochildrenrsquo of our Power line of varsity pads That ties back to what the players are looking for ndash theyrsquore looking for protection but theyrsquore also look-ing for performance Years ago Riddell was established as a protec-tive company But over the past several years and now more than ever wersquore leaning towards performance and protection and wersquove adopted the tagline of lsquoProtect and Performrsquo The athlete is looking for both and theyrsquore looking to Riddell for bothrdquo

With their shoulder pads Riddell has emphasized flat pad con-struction that keeps the pads tighter and that also provides players with a better range of motion all without sacrificing protection ldquoOur shoulder pads have been modernized and not only do they look cool but players really enjoy wearing them because it gives them that ability to perform at a very high levelrdquo said Moller

Schuttrsquos shoulder pads for 2014 are highlighted by the AiR Maxx Flex 20 and O2 Pro The AiR Maxx Flexx 20 with a retail price of $300 features Triple Shoulder Protection combining TPU Energy Lock Technology with D3O and a clavicle channel system This

will also feature several youth mod-els including the Recruit Hybrid $90 XP Hybrid $90 Vengeance DCT Hybrid + $115 and Youth AiR XP Pro $190 among others

ldquoEveryone is always looking for lighter and strongerrdquo said Glenn Beckmann director of marketing communications for Schutt Sports

ldquoWersquore always looking into new poly-mers and new materials that we can make helmets and faceguards from We just introduced a newly engi-neered polymer padding for some of our youth helmets called D3O Ev-eryonersquos looking for that balance be-tween lightweight and the best pro-tectionrdquo

Beckmann also shared some interesting observations regarding other notable trends in the protective equipment category ldquoOne of the negative trends that we see are third-party products that are being promoted to be put on or in helmetsrdquo he said ldquoI canrsquot tell you how many times a week I get an email from a company say-ing lsquoWe have the solution to the concussion problem Put pad-ding on the outside of the helmetrsquo Itrsquos been tried in the past and itrsquos failed Therersquos been no scientific research or scientifically valid data that says that those items actually enhance the performance of the helmet With the potential risks involved with altering our helmetsrsquo configuration we strongly recommend against using it But there are still a lot of companies trying to take advantage of the situation involving head injuries and concussions We donrsquot want to discourage innovation but what we want these third party product developers to do is make sure that they are telling their customers all of the potential consequences Alteration to the configuration of a helmet may void the warranty on the helmet and can void the NOCSAE certification for example That would make the helmet illegal to use in the vast major-ity of organized footballrdquo

Despite some of the drawbacks to companies trying to take shortcuts to solve the concussion issue technology remains a force for progress that is helping football become safer ldquoOne trend thatrsquos auxiliary to equipment is the collection of data surrounding head impactsrdquo commented Beckmann ldquoWhere the impact is occurring how hard the impact is how many impacts is a player at a particular age level experiencing during the course of a game a week of practice or a season I think that is a very beneficial trend because ultimately that data will help everyone involved figure out how to design better helmets and how to approach diagnosing and recognizing head injuries a little bit betterrdquo

Shoulder pads are another essential protective category for foot-ball players that require manufacturers to find the perfect balance between the best protection and the lightest most comfortable per-formance capabilities

Riddellrsquos shoulder pads for 2014 will be available in three distinct levels Varsity JV and Youth Varsity level shoulder pads are led

state-of-the-art pad will be available in four arch styles -Skill QBWR All Purpose and OLDL ndash as well as in several custom colors and configurations The O2 Pro priced at $240 is a new body style and lighter than the AiR Maxx Flex 20 The O2 Pro is the most breath-able shoulder pad in Schuttrsquos line as a result of O2 Windows and a perforated body cushion

Several protective accessories such as padded apparel braces sleeves and mouthguards will highlight 2014 lines from various leading brands including Wilson Under Armour Adidas Schutt and Riddell and from companies more rooted in sports medicine and protective performance gear such as Shock Doctor EvoShield Pro-Tec and Cramer

Schutt Vengeance DCT Elite Helmet

Schutt AiR XP Pro

Riddell CPK

Schutt AiR Maxx Flex 20 Schutt O2 Pro

OCTOBER 28 2013 | SGBWeeklycom 15

Wilsonrsquos new introductions in protective apparel and accessories for 2014 focus heavily on technology Its new line of GST (Game Saving Technology) Football Protective Apparel features patent-pending Double Density compression molded pads that are de-signed for specific areas of the body Wilson designed a hard EVA foam outer layer to disburse hits across the top of the pad with a

softer inner layer of the pad against the body to absorb the impact The line is led by the GST Double Den-sity 5 Pad Football Girdle which will retail for $70

Wilsonrsquos GST line of football gloves feature patent-pending TackTech 3D Palm Technology and one of the most advanced designs in football gloves in more than a decade The GST glove line includes three dif-ferent models de-signed for specific player positions

on the field the GST Trench for OL and DL which will retail for $45 and have 3D grabbers designed to grab and handle a players jersey GST Big Skill for LB TE and DE which will retail $50 and are de-fined by a combo palm for both ball handling and tackling and the GST Skill for WR RB and DB set to retail at $55 and specialized for ball handling

Under Armour will introduce its thinnest and lightest protection system with the Game Day Armour Girdle and Game Day Short Sleeve Baselayer for men with a retail price of $75 Both pieces meet NFHS standards and feature compression in the form of an ultra-tight second-skin fit that keeps football playersrsquo muscles fresh and their recovery time fast

ldquoAccessories are a big part of our retail businessrdquo said Riddellrsquos Moller ldquoChin straps are especially important as they are tied directly with the helmet In 2013 we rolled out a new chin strap called the TCP (True Curve Protection) ldquoItrsquos really a hybrid of a soft cup chin strap and a hard cup chin strap It has the fit of a soft cup with the shell protection of a hard cup This was also in response to the helmet rule changes as players wanted the fit of a soft cup to keep the helmet secure We look at it as an opportunity to create a new chin strap different than anything else on the market If the helmet stays on the head the player stays in the game and the player stays protected The TCP Chin Strap is allowing us to excel in that areardquo

Moller also anticipates strong programs and sell-through of Rid-dellrsquos padded apparel ldquoRiddellrsquos launch of padded apparel really resonated with the consumer Wersquove seen the brand grow from just helmets and shoulder pads and now we have accessories and ap-parel Wersquore expanding our reach at retail and thatrsquos really exciting for us

Shock Doctor meanwhile seeks to remain a leader in sports protection and performance in 2014 by continuing to innovate through technology The company will launch its Ultra Pro Chin Strap in Fall 2014 at a retail price of $25 The Ultra Pro is

Wilson GST Double Density 5 Pad Football Girdle

Wilson GST Trench

Under Armour Game Day Armour Girdle

Under Armour Game Day Short Sleeve Baselayer

16 SGBWeeklycom | OCTOBER 28 2013

as well as x-strap and parallel straps for effective anterior and posterior stability to the ACLPCL The ZK-7rsquos i-Fit technology provides a semi-open design to deliver an individualized fit to help prevent slipping while the flyweight lightweight material fabrication designed with V-Tech flow through ventilation enhances cooling while in motion

Cramer Productrsquos Thunder 7 Girdle is a pre-mium protective apparel piece retailing for around $38 featuring permanent-ly attached hip tail thigh and knee pads The 7-pad integrated girdle also fea-tures hard thigh pads made from Cramerrsquos new Spider Web EVA foam and rein-forced with high impact plastic shells for maximum protection

EvoShieldrsquos 2014 football protective line offers new

items including its Padded Protective Arm Sleeve at $30 retail Made with performance compression fabric for maximum breathability and support the sleeve keeps blood circulating throughout the game and promotes faster muscle recovery The Hybrid Pro Rib Shirt and Hybrid Pro Girdle $90 and $85 respectively are available in adult and youth sizes

designed for comfort and performance is lightweight and extremely durable The strap features Airflow cooling channels that release heat for a comfortable playing experience without sacrificing protection ldquoFootball players on every level and every age rely on chin straps to protect them from impacts from opponents shoulder pads and helmets said Tony Armand Shock Doctorrsquos CEO ldquoWith its Triple Grip No-Slip snaps the Ultra Pro Chin Strap reduces the possibility that a helmet will come off during play after a hard hit so players will perform better feeling confident in their level of helmet protectionrdquo

McDavid will bring sleek new protective apparel to the market next year led by the 7932 Hex Sleeveless Shirt 5-pad and 737 Hex Thudd Short The Hex Sleeveless Shirt 5-pad will retail at $80 Adult$70 Youth

and uses strategically positioned 9mm Hex Technology to protect the critical ar-eas of the shoulders ribs and spine The Hex Thudd Short priced at $65 adult$60 youth also features Hex Technology and is designed to adjust to a football playerrsquos movement for continuous protection at the hips tailbone and thighs

Zamstrsquos main football protect for 2014 is the ZK-7 Knee Support The ZK-7 with a retail price of $80 is the strongest knee sup-port for moderate to severe sprains of the ACL PCL MCL and LCL The itemrsquos Exo-Tech QUAD provides 4-way ligament support with resin stays to support medial and lateral stability

Shock Doctor Ultra Pro Chin Strap

McDavid 737 Hex Thudd Short

Cramer Productrsquos Thunder 7 Girdle

EvoShield Padded Protective Arm Sleeve

EvoShield Hybrid Pro Rib Shirt

EvoShield Hybrid Pro Girdle

McDavid Hex Sleeveless Shirt 5-pad

Zamst ZK-7 Knee Support

OCTOBER 28 2013 | SGBWeeklycom 17

Wilson is excited to offer its GST Football in 2014 which will be available at leading big box retailers team dealers and directly from the manufacturer ldquoAs far as footballs are concerned our highlight item is still the GST (Game Saving Technology) football that is the number one selling leather game footballrdquo said Craig Kopash business director American football Wilson ldquoThe GST offers our exclusive GST leather that uses less tanning to allow more tack to come to the surface and a deeper pebble The GST also offers the patented ACL (Accurate Control Lacing) and patented sewn-on composite stripesrdquo

During 2012 Wilson tested with eight select FBS level colleges a Wilson Prestige Program that allowed the schools to build their ball from the ground up ldquoYou may have seen these footballs used on the field by Notre Dame as they made their National Championship run or by Texas AampM and their quarterbackrsquos award-filled yearrdquo commented Kopash ldquoThis year we expanded the program to 20 schools and for 2014 it will be open to all college programsrdquo He added that those testing colleges were able to select from two different patterns the exclusive Wilson Pro Pattern or the CollegiateHigh School pattern Wilson also opened up the color options on all brand identities on the GST for the first time and allowed schools up to three colors to match the brand logo and valve panels to their school colors Teams can also choose their own logo in foil colors on the third panel

The GST football features sizing that is unique and exclusive to the brand ldquoWilson is the only company that offers two sizes in the GST and Traditional lines that conform to NCAA and NHFS standardsrdquo continued Kopash ldquoWe offer not only the smaller 100310051205 pattern balls that are made to the smallest specs of the NCAA and NHFS rules but Wilson is also the only company that can offer the NFL pattern ball in a stripped NCAAHS ball -1001 and 1004 This is especially important for quarterbacks with larger hands or players looking to transition to the NFLrdquo

The GST footballrsquos patented sewn-on composite stripe boasts 82 percent more grip than traditional laces while its ACL system makes the ballrsquos laces 174 more gripable than traditional laces or the latigo lace system used in NFL game footballs

Wilsonrsquos Standard GST Football will retail at $70 while the Prestige GST will sell for $130

Both are designed to protect the ribs legs and hips of NFL athletes providing the combination of lightweight performance and maximum protection All EvoShield football protective apparel will be available at big box and specialty sporting goods retailers and various online retailers

In the Balls Category ever-improving materials will be found in foot-balls that will be available from several brands

Spalding will bring the TF-SB1 Football to market With a retail price of $100 the TF-SB1 incorporates exclusive Spiral Balance Technol-ogy which leads to tighter and more accurate passes This ball utilizes a lighter color than most traditional footballs for improved visibility while its Horween ldquoSrdquo tack leather cover creates an improved grip

Spalding TF-SB1 Football

Wilson Prestige GST

ACHIEvE YOUR GOALS

As the broadest deepest and most timely data available for the US Sports and Outdoor Active Lifestyle Market SportScanInfo is the weekly retail point-of-sale data reporting solution To learn more about how we can help your business call 7049873450 or email sportscansportsonesourcecom

Breadth of data depth of data timeliness of data

SportScanInfocomA Service of The SportsOneSource Group

18 SGBWeeklycom | OCTOBER 28 2013

HOOPING IT UP 2014 bASkETbALL EqUIPMENTWhen it comes to protective equipment basketball players playing on the hardwood are the polar opposite of football players on the gridiron Whereas football players are armed to the teeth with protective gear basketball play-ers wear a minimal amount of gear less over and under their uniforms

Chris Barry a sales associate at The Sports Authority in Nottingham MD interacts with athletes on the sales floor year-round and shared his obser-vations ldquoThe primary basketball equipment that people come in for aside from shoes are knee braces and ballsrdquo said Barry ldquoWe do have some sleeves most of the sleeves that we have are from McDavid and they have padding on the elbows Those are actually huge sellersrdquo

The sleeve category has taken off in recent years for basketball players rep-resenting a trend started by NBA players ldquoI think they sell well because most of the kids playing basketball are going for what looks goodrdquo stated Barry ldquoTheyrsquore not going for protection with sleeves to be honest They want what looks good and what is in What really helps sleeves especially those from McDavid is that they give players support in their arms and they help blood flow especially with compression And if they do fall on the court the pad-ding helps prevent bruises and the player wonrsquot be hurt as badlyrdquo

McDavidrsquos newest sleeve for 2014 is the 6500 Hex Shooter Arm Sleeve Set to retail at $20 and available in four colors the Hex Shooter utilizes 9mm Hex Technology posi-tioned at the elbow and arm compression that maintains muscle warmth and prevents abra-sions and scratches The machine washable and dryable sleeve includes hDc Moisture Management Technology to keep basketball players cool and dry

Shock Doctorrsquos leading sleeve will be the Velocity Shockskin Basketball Arm Sleeve Retailing at $30 the Velocity Shockskin sleeve is lightweight and breathable Technological

features include Pure-Vent direct ventilation that amplifies airflow throughout padded areas in ad-dition to variable stretch materials that allow for unrestricted arm and elbow movement

ldquoHonestly I think that kids seeing NBA players wearing sleeves is the biggest reason for sleeves sell-ing wellrdquo continued Barry ldquoThe bottom line is that they look good Players might say that sleeves help them out shooting the ball and compression sleeves do help with blood flow but college and NBA play-ers who wear sleeves today influence a majority of kids Theyrsquore trying to look goodrdquo

Mouthguards are a popular protective accessory with basketball players who are always cognizant of protecting themselves against inadvertent flail-ing elbows ldquoShock Doctor with the Nano Double Mouthguard usually sells well for us and we expect them to lead the way in 2014rdquo observed Barry

Shock Doctorrsquos basketball mouthguards for 2014 are highlighted by the Basketball STC Mouthguard in addition to the Nano Double Mouthguard called out by The Sports Authorityrsquos Barry The Basketball STC retails for $20 and is fully equipped with a gel-fit liner for a snug comfortable mold to an athletersquos teeth The Nano Double priced at $25 is a dual-arch low profile mouthguard designed to amplify upper and lower jaw protection It is also equipped with Shock Doctorrsquos Tri-Bite and MORA technology for a com-fortable correctly positioned bite

McDavid 6500 Hex Shooter Arm Sleeve

Shock Doctor Velocity Shockskin Basketball Arm Sleeve

OCTOBER 28 2013 | SGBWeeklycom 19

Pro-Tec will be helping basketball play-ers protect their legs and feet with two new products among several other protective items offered by the Redmond WA-based sports medicine manufacturer Pro-Tecrsquos Gel Force Knee Support is a great sports

medicine piece for basketball players ndash as well as athletes in any

other sport - recovering from knee injuries or looking for extra support and protec-tion The Gel Force Knee Support retails for $30 Medical applications for the support include Patello-Femoral pain syndrome Patellar tracking chondromalacia and mi-nor meniscus and ligament tears The com-panyrsquos Gel Force Ankle Support is essential for players suffering from ankle sprains basketballrsquos most widespread injury ldquoThe Gel Force Ankle Support is made with breathable material fits like a sock and provides compression and medial and lat-eral supportrdquo said Jennie Habersetzer mar-keting and sales at Pro-Tec Athletics ldquoItrsquos common for basketball players to wear and it fits nicely in a basketball shoerdquo Pro-Tec items can be found at specialty running and

sporting goods storesCramer Productsrsquo Per-

formance Shorts are ideal for basketball players to wear under their uni-form or practice shorts to improve their game Retailing at $60 the shorts consist of high stretch panels that pro-vide compression and support to core muscle groups during intense

activity In addition abdominal support panels also provide compression to core muscle groups while the seamless side panel construction offers comfort

When it comes to basketballs a few nota-ble models are ex-pected to be hot for 2014 ldquoThere are a couple basketballs that we expect to sell well in 2014rdquo said Barry ldquoThe Spalding TF1000 Classic Adult Bas-ketball comes to mind first Irsquove probably had three or four high school coaches come in and buy six or seven balls It has a mi-crofiber composite so the leatherrsquos going to be better the ball is longer lasting and the bladder is better because it holds more air The bounce is supposed to be great with that particular ballrdquo

Aside from Spalding Wilson Adidas and Nike Barry singled out Under Armour as a brand rapidly gaining market share and popularity in the basketball category ldquoUnder Armour is going to be one of the biggest companies soon especially in basketball and football Everything that theyrsquore doing now is tremendousrdquo he explained ldquoNikersquos going to outpace Under Armour in shoes but when it comes to apparel balls and some equipment Under Armour is going to be up thererdquo The Under Armour 495 Indoor Outdoor Basketball which retails for $30 and can be found at all major big box retailers is expected to be a big seller in 2014 Barry added that Under Armourrsquos rapid rise can be attributed to effective marketing persistent brand-building and desirable products that resonate with consumers

According to Barry price points for basketballs have stayed fairly consistent in the mid- and mid-to-upper range over the past few years ldquoThe Spalding TF1000 is going to be about $70 But then you also the Spalding NeverFlat Ball which is also a great ball and stays inflated about 10 times longer than any other ball retailing for $55rdquo he said ldquoI would say any ball from around $40 to about $80 would be considered the mid-to-upper end price

point range Thatrsquos compared to the official NBA leather basketball which sells for $150 That ball would be the high endrdquo

In the field equipment category players can turn to training hoops to improve their shooting Goalrilla a leader in sports training equipment will have the CV 60 Basketball System available at Dickrsquos Sporting Goods and specialty retailers nationwide With a retail price of about $1400 the CV 60 is capable of handling over 1000 pounds of vertical torque to the rim It is constructed with a one-piece steel pole for strength as well as an all-steel precise height adjustment from 7 frac12 feet to 10 feet

Shock Doctor Basketball STC Mouthguard

Pro-Tec Gel Force Knee Support

Pro-Tec Gel Force

Ankle Support

Cramer Productsrsquo Performance Shorts

Spalding TF1000 Classic Adult Basketball

Under Armour 495 Indoor Outdoor Basketball

Spalding NeverFlat Ball

Goalrilla CV 60 Basketball System

Shock Doctor Nano Double Mouthguard

20 SGBWeeklycom | OCTOBER 28 2013

JUST FOR kICkS 2013 SOCCER EqUIPMENTSoccer players will also benefit from in-creasingly advanced equipment whether in the form of shin guards balls soccer goals or protective accessories

Unlike hardgoods in other sports shin guards remain a more functional necessity that depends less on technological features than other higher-priced protective pieces ldquoDepending on the playerrsquos age and what level theyrsquore playing in shin guards can help tremendouslyrdquo shared The Sports Author-ityrsquos Barry ldquoIf yoursquore from age 15 to about 20 playing club ball or high school yoursquore not going to need anything too protective unless you injured your ankle or you really want to protect yourself Most of the time soccer players just put on something simple that covers a little of the shin and they run Kids in Europe use cardboard and put that on their shins and go runningrdquo

Barry observed that one shin guard in particular that a lot of people have been buying for kids ages 10 and below is the Nike Youth Charge Shin Guards which retails for about $15 ldquoMost people are loyal to brands whether they like Nike or they like Adidasrdquo he stated ldquoBut if somebody appreciates the sport as much as the avid players do they will go for whatrsquos best for them Irsquom a serious player and I used to love Adidas shoes But since Irsquove gotten older Irsquove switched over to Nike and I also switched to Umbro cleats when I was 14 Every brand fits a little differently Nike cleats and shin guards fit

more narrowly on the foot and leg where compared to Adidas which have a more natural fit Adidas shin guards will provide more coverage than Nike shin guards and they will cover a majority of the leg instead of just the shinrdquo

Oftentimes shin guard purchases are made with affordability in mind especially for younger players Itrsquos not until players get older and more serious that shin guard purchases and preferences may get more specialized but even then most soccer players see shin guards as a basic necessity and not an item that they expect perfor-mance or technologically advanced protec-tion from ldquoIrsquom also a coach and with most of the kids that I know their parents will buy them the cheapest shin guards and the cheapest cleats and they just go out and playrdquo said Barry ldquoEven players who play club and travel soccer theyrsquore usually going for something that covers most of the shin that they can fit easily under their socks and get cleared by the referees so that they can playrdquo

The mens Adidas Nitrocharge Pro Shin Guards with a retail price of $20 should be a big seller for next year Designed with a light and flex-ible shield these shin guards feature an easy slip-in construction and com-pression fabric that helps support blood flow A compression sleeve supports blood flow back to the body center while soft synthetic lining makes these guards comfortable

Wilsonrsquos NCAA Forte Shin Guard retail-ing for $25 will be a key new shin guard for 2014 This NCAA-branded guard has a comfort fit Lycra sleeve with power band

enhancements for added compression and muscle cir-culation with a removable inner shell NOCSAE ap-proved the NCAA Forte is available in 3 sizes dictated by player height

Franklin Sports will offer a high performing affordable shin guard with its MLS Premier Shin Guards Priced at $20 the MLS Premiers feature an air tube enhanced shell that increases abrasion resis-tance and impact resistance Its adjustable straps conform to leg size while poly back-ing enhances comfort and feel and a detach-able ankle pad with comfort stirrup ensures a proper and customized fit

Storelli Sports is an emerging manufac-turer that will be offering premium soccer equipment in 2014 Based in Brooklyn NY Storelli Sports is the first and only

brand dedicated to soccer protective-wear Storellirsquos sig-nature item is the ExoShield Head-guard a potentially g r o u n d b r e a k i n g

guard that helps protect against impacts to the head Set to retail at online specialty re-tailers for about $60 the ExoShield is the most protective soccer headguard on the market worn by world-class professional players in English Premier League and Champions League It has outperformed tra-ditional headguards in scientific protection testing and reduces the effect of G-forces by over 50 percent with a cool design that avoids the traditional ldquohelmetrdquo look The ExoShield incorporates the same lightweight

Adidas Nitrocharge Pro Shin Guards

Wilsonrsquos NCAA Forte Shin Guard

Storelli Sports ExoShield Headguard

OCTOBER 28 2013 | SGBWeeklycom 21

open-cell viscoelastic foam used in combat-grade military helmet liners and is constructed specifically for soccer with best-in-class materials to provide superior impact absorption temperature control breathability and comfort

Storelli will also have its BodyShield Leg Guards as a feature item for next year With a $40 price tag the BodyShield Leg Guards fea-ture high-performance Poron XRD polyurethane foam for maxi-mum protection from impact and abrasion It also includes ad-

vanced anti-microbial treatment which reduces the risk of infections These guards are also flexible and comfort-able as its unique padding design and placement enhances mobility without compromising protection

Zamst will be helping soccer players reinforce protect and recover better than ever with their support technology One of Zamstrsquos key items in soccer is the TS-1 Compression Thigh Support which will retail at $50 The TS-1 provides com-pressive muscular support for the thigh muscles ndash the quadriceps adductors and hamstrings Itrsquos i-Fit technology allows for easy application and adjustable two-way compression for enhanced comfort and concentrated muscle support and the supportrsquos anatomical design ensures a customized fit superior support and excellent heat retention

Pro-Tec will offer several premium sports medicine items for soccer play-ers dealing with injuries and pain Pro-

Tecrsquos Ankle Wrap about $19 has a form-fitting neoprene sleeve for compression making it an excellent treatment for ankle sprains White straps can be wrapped around as tightly as necessary for ad-ditional support The Knee Pro-Tec Patellar Tendon Strap which can be used for any sport and is priced at $17 is especially useful for soccer players It provides targeted compression to the base of the patellar tendon to stabilize the knee so the joint can track correctly The strap is most often used for pain centrally located around the patella or kneecap an especially for patellar tendonitis and Osgood-Schlatters disease

For field equipment Goalrilla will have goals and training systems to help soccer players hone their shooting

skills Brand new is the Goalrilla Gamemaker Soccer Goal line an innovative line of air-pressurized durable and transportable soccer goals The Gamemaker gives soccer players the ability to pump up a sturdy goal which reaches its full size in 90 seconds and replicates the authentic play of a traditional steel

goal Depending on the goal size the retail price ranges from $180 to $700 Goalrillarsquos Striker Trainer $350 is a double-sided soccer

goal for strengthening essential soccer skills as well as shooting and scoring potential for players of all ages Both the Gamemaker and Striker Trainer will be available at soccer specialty retailers on-line at Goalrillacom and at other sporting goods stores

Several cool soccer balls will be available for 2014 ldquoI personally like the Wembley Ball from Adidasrdquo shared Barry ldquoNike will have the In-cyte which includes the La Liga and Series A versions and those will be some of the biggest sellers because kids love playing with the balls used by the prosrdquo

The NCAA Forte FYbrid Premium Match Ball from Wilson is another key soccer ball for 2014 Retailing at $120 the NCAA Forte FYbrid is the official ball of the NCAA Soccer Championships Both NCAA and FIFA approved and available in four colors it boasts Fused Panel Technology which minimizes water and moisture intake making it both highperforming and durable in all kinds of game conditions

Adidas will be rolling out the Finale Lisbon OMB Ball at retail for $150 Rigorously tested to receive the highest FIFA rating the Finale Lisbon OMB is the official match ball for the UEFA 2014 Champions League tournament Technology is a point of emphasis with this ball as it is thermally bonded with a seamless surface for superior touch and low water uptake It also has a butyl bladder for best air retention

Once again the trend of young players drawing inspiration from their favorite professional play-ers has led to big demand for pro-style equipment ldquoKids want to look like theyrsquore playing with a professional ballrdquo said The Sports Authorityrsquos Barry

Storelli Sports BodyShield Leg Guards

Pro-Tec Patellar Tendon Strap

Pro-Tec Ankle Wrap Wilson NCAA Forte FYbrid Premium

Match Ball

Adidas Finale Lisbon OMB Ball

Goalrilla Gamemaker Soccer Goal

Goalrilla Striker Trainer

Zamst TS-1 Compression Thigh Support

22 SGBWeeklycom | OCTOBER 7 2013

CALENDARFor full year calendar go to sportsonesourcecomevents

TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

oCtober

29-31 Sport Source Asia Hong Kong

29-1 NASGW Expo Grapevine Tx

noVember

1-3 NBS Fall Athletic Market Austin Tx

5-7 TAG FallWinter Show St louis MO

15-17 ADA Fall Show San Antonio Tx

24-26 Sports Inc Athletic Show las Vegas NV

deCember

2-4 EORA SE Winter Market Asheville NC

3-4 WWSRA NW Early Preview Seattle WA

3-5 MRA December Market lansing MI

4-6 FFANy New york Ny

10-11 EORA FlA Winter Market Punta Gorda Fl

10-11 WWSRA NorCal Early Preview TBA

11-12 Atlanta Shoe Market Atlanta GA

JAnUArY

6-8 ATA Show Nashville TN

7-9 MWSRA january Show Madison WI

7-9 WWSRA Rocky Mtn Preview Denver CO

7-9 WWSRA Northwest Preview Portland OR

9-11 Surf Expo Orlando Fl13-14 WWSRA Intermountain Preview Salt lake City UT

Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg

National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg

Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom

Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg

Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg

Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg

Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom

Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom

Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com

Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom

13-15 WWSRA NorCal Early Preview Reno NV

14-17 SHOT Show las Vegas NV

15-18 NBS Winter-Specialty Market Fort Worth Tx

16-18 Sports licensing amp Tailgate Show las Vegas NV

17-19 Imprinted Sportswear Show (ISS) long Beach CA

21 ORWM Demo Day TBA

22-25 Outdoor Retailer Winter Market Salt lake City UT

30-2 SIA Snow Show Denver CO

FebrUArY

3-4 SIA On-Snow Demo Copper Mountain CO

3-4 SIA Nordic Demo Copper Mountain CO

5-7 FFANy New york Ny

5-8 Sports Inc Outdoor Show Phoenix AZ

6-10 NBS Semi-Annual Market Fort Worth Tx

9-11 EORA SE February Show Greenville SC

10-13 Worldwide Spring Show Reno NV

11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN

mArCH

14-16 Imprinted Sportswear Show (ISS) Atlantic City Nj

AprIL

4-6 Imprinted Sportswear Show (ISS) Orlando Fl

22 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 23

MARK YOURCALENDARS

Summer Market AUGUST 6-9 2014

Open Air Demo AUGUST 5 2014

Winter Market JANUARY 22-25 2014

All Mountain Demo JANUARY 21 2014

Page 10: ISSUE 1343 OCTOBER 28, 2013 The Weekly Digital ...d4ex6pvli7xof.cloudfront.net/sgbweekly/2013/SGB_13Q4/...Skechers USA, Inc. reported earnings jumped 143.6 percent in its third quarter

12 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 13

HEAD START 2014 FOOTbALL EqUIPMENTThe protective category in football has seen a noticeable shift upwards in average selling prices over the past decade as awareness regarding concussions and serious head inju-ries has become an emphasis in the sport Despite shrink-ing athletic budgets and a sluggish economy tightening spending of disposable income for families business is still strong for sporting goods in general and football protec-tive equipment specifically Quite simply players and their parents are spending more to get the best protection to safeguard against serious injuries This means big business and enticing profit margins for retailers and team dealers It also provides an opportunity for sellers to provide quality customer service that makes a difference in the safety and health of the football players coming to them for help pick-ing out equipment

ldquoOne of the key trends wersquove seen from a retail stand-point is that consumers ndash whether itrsquos parents or players ndash are doing their research and are willing to spend more on protective equipmentrdquo stated Michael Oller VP consumer products at Riddell Inc ldquoTheyrsquore asking questions theyrsquore more educated they want to know what features are out there that they could incorporate or purchase within their helmet So thatrsquos a good thing for us as a manufacturer An educated consumer is really what wersquore looking for as we move forward We want to connect that consumer with our innovations as we come out with helmets We saw that this year more than in years pastrdquo

Helmets and shoulder pads are the two most vital equip-ment pieces for football players and they also represent the highest price tags and margins for sellers The balance between finding the right amount of protection with the best fit performance and level of comfort is the challenge that all equipment manufacturers strive to find with their products Next year will be another step forward as leading brands including Riddell Schutt and Xenith offer the safest and best-performing helmets shoulder pads and protec-tive accessories to date

ldquoAs far as what players are looking for theyrsquore more in tune with protectionrdquo said Moller ldquoThey want those fea-tures from a protective standpoint but they also want comfort and fit With rule changes in football they want to make sure that their helmets are staying on and they want

to feel comfortable in those helmets We [at Riddell] are fortunate enough to have products that appeal to those players and wersquove seen the success around thatrdquo

According to Moller Riddellrsquos two most successful helmets are the Riddell 360 and the Riddell Speed ldquoBoth hel-mets are the highest level of protection that we offerrdquo he stated ldquoThe player is getting a great protective helmet In

Football Basketball and Soccer players will have the most advanced equipment at their disposal in 2014 SGB previews key protective gear field equipment balls and accessories that will be available at retail next year

EqUIPPED FOR

SUCCESSBy Fernando j Delgado

According to Moller Riddell will have five different youth hel-met models for 2014 ranging in price from $100 up to $300 at retail with each model designed specifically for different levels of play ldquoWhether the player is a young beginner or an experi-

addition both of those helmets have overliners which consist of a material that lines the liners of the helmet for comfort and fit The 360 also has an additional inflation point at the back that locks in the playerrsquos head a little better with the enhanced occipital lock which is that little knob on the back of the playerrsquos head It really cra-dles the back of the head and stabilizes the helmet keeping the helmet secure so it can do its jobrdquo The improved fit of the 360 is especially important for youth league and high school players as rule changes require players to be removed from play if their helmet falls off or becomes dislodged The 360 helps playersrsquo stay on the field as its fit and stability ensures that their hel-mets donrsquot fall off during play

enced junior high player we have a lot of different models that fit the particular needs of that play-errdquo he shared

At Schutt technology is melded with striking colors and helmet designs Schuttrsquos Vengeance DCT Elite Helmet set to retail at $255 is its newest helmet The DCT which stands for Dual Com-pression Technology combines Schuttrsquos 5th generation of TPU Cushioning The TPU contains durometers that are specifically designed to absorb high- and low-velocity impacts highlight-ing just a few of the many techno-logical features of the helmet

Another new helmet from Schutt is the adult AiR XP Pro one of the lightest helmets on the market and the only traditional standoff helmet left on the market for a retail price of $225 Schutt

Riddell 360

Riddell Speed

14 SGBWeeklycom | OCTOBER 28 2013

by the Custom Power CPK and the Power SPK pads which carry catalog-listing prices of $435 and $299 respec-tively

ldquoOur shoulder pad line continues to grow

and it mirrors what wersquove done with our helmetsrdquo shared Riddellrsquos Moller ldquoWersquore creating products that fit the needs of players Our elite level shoulder pads - branded under lsquoPowerrsquo ndash are the ones you see at the NFL and college levels Wersquove taken some notes and some leads off the Power shoulder pads and brought those features down to the youth and junior varsity levels Things like flat pad construction air management materials and corrugated caps ep-aulets and arches So when you get specific to shoulder pads we have a broad strong line that has pads that are the lsquochildrenrsquo of our Power line of varsity pads That ties back to what the players are looking for ndash theyrsquore looking for protection but theyrsquore also look-ing for performance Years ago Riddell was established as a protec-tive company But over the past several years and now more than ever wersquore leaning towards performance and protection and wersquove adopted the tagline of lsquoProtect and Performrsquo The athlete is looking for both and theyrsquore looking to Riddell for bothrdquo

With their shoulder pads Riddell has emphasized flat pad con-struction that keeps the pads tighter and that also provides players with a better range of motion all without sacrificing protection ldquoOur shoulder pads have been modernized and not only do they look cool but players really enjoy wearing them because it gives them that ability to perform at a very high levelrdquo said Moller

Schuttrsquos shoulder pads for 2014 are highlighted by the AiR Maxx Flex 20 and O2 Pro The AiR Maxx Flexx 20 with a retail price of $300 features Triple Shoulder Protection combining TPU Energy Lock Technology with D3O and a clavicle channel system This

will also feature several youth mod-els including the Recruit Hybrid $90 XP Hybrid $90 Vengeance DCT Hybrid + $115 and Youth AiR XP Pro $190 among others

ldquoEveryone is always looking for lighter and strongerrdquo said Glenn Beckmann director of marketing communications for Schutt Sports

ldquoWersquore always looking into new poly-mers and new materials that we can make helmets and faceguards from We just introduced a newly engi-neered polymer padding for some of our youth helmets called D3O Ev-eryonersquos looking for that balance be-tween lightweight and the best pro-tectionrdquo

Beckmann also shared some interesting observations regarding other notable trends in the protective equipment category ldquoOne of the negative trends that we see are third-party products that are being promoted to be put on or in helmetsrdquo he said ldquoI canrsquot tell you how many times a week I get an email from a company say-ing lsquoWe have the solution to the concussion problem Put pad-ding on the outside of the helmetrsquo Itrsquos been tried in the past and itrsquos failed Therersquos been no scientific research or scientifically valid data that says that those items actually enhance the performance of the helmet With the potential risks involved with altering our helmetsrsquo configuration we strongly recommend against using it But there are still a lot of companies trying to take advantage of the situation involving head injuries and concussions We donrsquot want to discourage innovation but what we want these third party product developers to do is make sure that they are telling their customers all of the potential consequences Alteration to the configuration of a helmet may void the warranty on the helmet and can void the NOCSAE certification for example That would make the helmet illegal to use in the vast major-ity of organized footballrdquo

Despite some of the drawbacks to companies trying to take shortcuts to solve the concussion issue technology remains a force for progress that is helping football become safer ldquoOne trend thatrsquos auxiliary to equipment is the collection of data surrounding head impactsrdquo commented Beckmann ldquoWhere the impact is occurring how hard the impact is how many impacts is a player at a particular age level experiencing during the course of a game a week of practice or a season I think that is a very beneficial trend because ultimately that data will help everyone involved figure out how to design better helmets and how to approach diagnosing and recognizing head injuries a little bit betterrdquo

Shoulder pads are another essential protective category for foot-ball players that require manufacturers to find the perfect balance between the best protection and the lightest most comfortable per-formance capabilities

Riddellrsquos shoulder pads for 2014 will be available in three distinct levels Varsity JV and Youth Varsity level shoulder pads are led

state-of-the-art pad will be available in four arch styles -Skill QBWR All Purpose and OLDL ndash as well as in several custom colors and configurations The O2 Pro priced at $240 is a new body style and lighter than the AiR Maxx Flex 20 The O2 Pro is the most breath-able shoulder pad in Schuttrsquos line as a result of O2 Windows and a perforated body cushion

Several protective accessories such as padded apparel braces sleeves and mouthguards will highlight 2014 lines from various leading brands including Wilson Under Armour Adidas Schutt and Riddell and from companies more rooted in sports medicine and protective performance gear such as Shock Doctor EvoShield Pro-Tec and Cramer

Schutt Vengeance DCT Elite Helmet

Schutt AiR XP Pro

Riddell CPK

Schutt AiR Maxx Flex 20 Schutt O2 Pro

OCTOBER 28 2013 | SGBWeeklycom 15

Wilsonrsquos new introductions in protective apparel and accessories for 2014 focus heavily on technology Its new line of GST (Game Saving Technology) Football Protective Apparel features patent-pending Double Density compression molded pads that are de-signed for specific areas of the body Wilson designed a hard EVA foam outer layer to disburse hits across the top of the pad with a

softer inner layer of the pad against the body to absorb the impact The line is led by the GST Double Den-sity 5 Pad Football Girdle which will retail for $70

Wilsonrsquos GST line of football gloves feature patent-pending TackTech 3D Palm Technology and one of the most advanced designs in football gloves in more than a decade The GST glove line includes three dif-ferent models de-signed for specific player positions

on the field the GST Trench for OL and DL which will retail for $45 and have 3D grabbers designed to grab and handle a players jersey GST Big Skill for LB TE and DE which will retail $50 and are de-fined by a combo palm for both ball handling and tackling and the GST Skill for WR RB and DB set to retail at $55 and specialized for ball handling

Under Armour will introduce its thinnest and lightest protection system with the Game Day Armour Girdle and Game Day Short Sleeve Baselayer for men with a retail price of $75 Both pieces meet NFHS standards and feature compression in the form of an ultra-tight second-skin fit that keeps football playersrsquo muscles fresh and their recovery time fast

ldquoAccessories are a big part of our retail businessrdquo said Riddellrsquos Moller ldquoChin straps are especially important as they are tied directly with the helmet In 2013 we rolled out a new chin strap called the TCP (True Curve Protection) ldquoItrsquos really a hybrid of a soft cup chin strap and a hard cup chin strap It has the fit of a soft cup with the shell protection of a hard cup This was also in response to the helmet rule changes as players wanted the fit of a soft cup to keep the helmet secure We look at it as an opportunity to create a new chin strap different than anything else on the market If the helmet stays on the head the player stays in the game and the player stays protected The TCP Chin Strap is allowing us to excel in that areardquo

Moller also anticipates strong programs and sell-through of Rid-dellrsquos padded apparel ldquoRiddellrsquos launch of padded apparel really resonated with the consumer Wersquove seen the brand grow from just helmets and shoulder pads and now we have accessories and ap-parel Wersquore expanding our reach at retail and thatrsquos really exciting for us

Shock Doctor meanwhile seeks to remain a leader in sports protection and performance in 2014 by continuing to innovate through technology The company will launch its Ultra Pro Chin Strap in Fall 2014 at a retail price of $25 The Ultra Pro is

Wilson GST Double Density 5 Pad Football Girdle

Wilson GST Trench

Under Armour Game Day Armour Girdle

Under Armour Game Day Short Sleeve Baselayer

16 SGBWeeklycom | OCTOBER 28 2013

as well as x-strap and parallel straps for effective anterior and posterior stability to the ACLPCL The ZK-7rsquos i-Fit technology provides a semi-open design to deliver an individualized fit to help prevent slipping while the flyweight lightweight material fabrication designed with V-Tech flow through ventilation enhances cooling while in motion

Cramer Productrsquos Thunder 7 Girdle is a pre-mium protective apparel piece retailing for around $38 featuring permanent-ly attached hip tail thigh and knee pads The 7-pad integrated girdle also fea-tures hard thigh pads made from Cramerrsquos new Spider Web EVA foam and rein-forced with high impact plastic shells for maximum protection

EvoShieldrsquos 2014 football protective line offers new

items including its Padded Protective Arm Sleeve at $30 retail Made with performance compression fabric for maximum breathability and support the sleeve keeps blood circulating throughout the game and promotes faster muscle recovery The Hybrid Pro Rib Shirt and Hybrid Pro Girdle $90 and $85 respectively are available in adult and youth sizes

designed for comfort and performance is lightweight and extremely durable The strap features Airflow cooling channels that release heat for a comfortable playing experience without sacrificing protection ldquoFootball players on every level and every age rely on chin straps to protect them from impacts from opponents shoulder pads and helmets said Tony Armand Shock Doctorrsquos CEO ldquoWith its Triple Grip No-Slip snaps the Ultra Pro Chin Strap reduces the possibility that a helmet will come off during play after a hard hit so players will perform better feeling confident in their level of helmet protectionrdquo

McDavid will bring sleek new protective apparel to the market next year led by the 7932 Hex Sleeveless Shirt 5-pad and 737 Hex Thudd Short The Hex Sleeveless Shirt 5-pad will retail at $80 Adult$70 Youth

and uses strategically positioned 9mm Hex Technology to protect the critical ar-eas of the shoulders ribs and spine The Hex Thudd Short priced at $65 adult$60 youth also features Hex Technology and is designed to adjust to a football playerrsquos movement for continuous protection at the hips tailbone and thighs

Zamstrsquos main football protect for 2014 is the ZK-7 Knee Support The ZK-7 with a retail price of $80 is the strongest knee sup-port for moderate to severe sprains of the ACL PCL MCL and LCL The itemrsquos Exo-Tech QUAD provides 4-way ligament support with resin stays to support medial and lateral stability

Shock Doctor Ultra Pro Chin Strap

McDavid 737 Hex Thudd Short

Cramer Productrsquos Thunder 7 Girdle

EvoShield Padded Protective Arm Sleeve

EvoShield Hybrid Pro Rib Shirt

EvoShield Hybrid Pro Girdle

McDavid Hex Sleeveless Shirt 5-pad

Zamst ZK-7 Knee Support

OCTOBER 28 2013 | SGBWeeklycom 17

Wilson is excited to offer its GST Football in 2014 which will be available at leading big box retailers team dealers and directly from the manufacturer ldquoAs far as footballs are concerned our highlight item is still the GST (Game Saving Technology) football that is the number one selling leather game footballrdquo said Craig Kopash business director American football Wilson ldquoThe GST offers our exclusive GST leather that uses less tanning to allow more tack to come to the surface and a deeper pebble The GST also offers the patented ACL (Accurate Control Lacing) and patented sewn-on composite stripesrdquo

During 2012 Wilson tested with eight select FBS level colleges a Wilson Prestige Program that allowed the schools to build their ball from the ground up ldquoYou may have seen these footballs used on the field by Notre Dame as they made their National Championship run or by Texas AampM and their quarterbackrsquos award-filled yearrdquo commented Kopash ldquoThis year we expanded the program to 20 schools and for 2014 it will be open to all college programsrdquo He added that those testing colleges were able to select from two different patterns the exclusive Wilson Pro Pattern or the CollegiateHigh School pattern Wilson also opened up the color options on all brand identities on the GST for the first time and allowed schools up to three colors to match the brand logo and valve panels to their school colors Teams can also choose their own logo in foil colors on the third panel

The GST football features sizing that is unique and exclusive to the brand ldquoWilson is the only company that offers two sizes in the GST and Traditional lines that conform to NCAA and NHFS standardsrdquo continued Kopash ldquoWe offer not only the smaller 100310051205 pattern balls that are made to the smallest specs of the NCAA and NHFS rules but Wilson is also the only company that can offer the NFL pattern ball in a stripped NCAAHS ball -1001 and 1004 This is especially important for quarterbacks with larger hands or players looking to transition to the NFLrdquo

The GST footballrsquos patented sewn-on composite stripe boasts 82 percent more grip than traditional laces while its ACL system makes the ballrsquos laces 174 more gripable than traditional laces or the latigo lace system used in NFL game footballs

Wilsonrsquos Standard GST Football will retail at $70 while the Prestige GST will sell for $130

Both are designed to protect the ribs legs and hips of NFL athletes providing the combination of lightweight performance and maximum protection All EvoShield football protective apparel will be available at big box and specialty sporting goods retailers and various online retailers

In the Balls Category ever-improving materials will be found in foot-balls that will be available from several brands

Spalding will bring the TF-SB1 Football to market With a retail price of $100 the TF-SB1 incorporates exclusive Spiral Balance Technol-ogy which leads to tighter and more accurate passes This ball utilizes a lighter color than most traditional footballs for improved visibility while its Horween ldquoSrdquo tack leather cover creates an improved grip

Spalding TF-SB1 Football

Wilson Prestige GST

ACHIEvE YOUR GOALS

As the broadest deepest and most timely data available for the US Sports and Outdoor Active Lifestyle Market SportScanInfo is the weekly retail point-of-sale data reporting solution To learn more about how we can help your business call 7049873450 or email sportscansportsonesourcecom

Breadth of data depth of data timeliness of data

SportScanInfocomA Service of The SportsOneSource Group

18 SGBWeeklycom | OCTOBER 28 2013

HOOPING IT UP 2014 bASkETbALL EqUIPMENTWhen it comes to protective equipment basketball players playing on the hardwood are the polar opposite of football players on the gridiron Whereas football players are armed to the teeth with protective gear basketball play-ers wear a minimal amount of gear less over and under their uniforms

Chris Barry a sales associate at The Sports Authority in Nottingham MD interacts with athletes on the sales floor year-round and shared his obser-vations ldquoThe primary basketball equipment that people come in for aside from shoes are knee braces and ballsrdquo said Barry ldquoWe do have some sleeves most of the sleeves that we have are from McDavid and they have padding on the elbows Those are actually huge sellersrdquo

The sleeve category has taken off in recent years for basketball players rep-resenting a trend started by NBA players ldquoI think they sell well because most of the kids playing basketball are going for what looks goodrdquo stated Barry ldquoTheyrsquore not going for protection with sleeves to be honest They want what looks good and what is in What really helps sleeves especially those from McDavid is that they give players support in their arms and they help blood flow especially with compression And if they do fall on the court the pad-ding helps prevent bruises and the player wonrsquot be hurt as badlyrdquo

McDavidrsquos newest sleeve for 2014 is the 6500 Hex Shooter Arm Sleeve Set to retail at $20 and available in four colors the Hex Shooter utilizes 9mm Hex Technology posi-tioned at the elbow and arm compression that maintains muscle warmth and prevents abra-sions and scratches The machine washable and dryable sleeve includes hDc Moisture Management Technology to keep basketball players cool and dry

Shock Doctorrsquos leading sleeve will be the Velocity Shockskin Basketball Arm Sleeve Retailing at $30 the Velocity Shockskin sleeve is lightweight and breathable Technological

features include Pure-Vent direct ventilation that amplifies airflow throughout padded areas in ad-dition to variable stretch materials that allow for unrestricted arm and elbow movement

ldquoHonestly I think that kids seeing NBA players wearing sleeves is the biggest reason for sleeves sell-ing wellrdquo continued Barry ldquoThe bottom line is that they look good Players might say that sleeves help them out shooting the ball and compression sleeves do help with blood flow but college and NBA play-ers who wear sleeves today influence a majority of kids Theyrsquore trying to look goodrdquo

Mouthguards are a popular protective accessory with basketball players who are always cognizant of protecting themselves against inadvertent flail-ing elbows ldquoShock Doctor with the Nano Double Mouthguard usually sells well for us and we expect them to lead the way in 2014rdquo observed Barry

Shock Doctorrsquos basketball mouthguards for 2014 are highlighted by the Basketball STC Mouthguard in addition to the Nano Double Mouthguard called out by The Sports Authorityrsquos Barry The Basketball STC retails for $20 and is fully equipped with a gel-fit liner for a snug comfortable mold to an athletersquos teeth The Nano Double priced at $25 is a dual-arch low profile mouthguard designed to amplify upper and lower jaw protection It is also equipped with Shock Doctorrsquos Tri-Bite and MORA technology for a com-fortable correctly positioned bite

McDavid 6500 Hex Shooter Arm Sleeve

Shock Doctor Velocity Shockskin Basketball Arm Sleeve

OCTOBER 28 2013 | SGBWeeklycom 19

Pro-Tec will be helping basketball play-ers protect their legs and feet with two new products among several other protective items offered by the Redmond WA-based sports medicine manufacturer Pro-Tecrsquos Gel Force Knee Support is a great sports

medicine piece for basketball players ndash as well as athletes in any

other sport - recovering from knee injuries or looking for extra support and protec-tion The Gel Force Knee Support retails for $30 Medical applications for the support include Patello-Femoral pain syndrome Patellar tracking chondromalacia and mi-nor meniscus and ligament tears The com-panyrsquos Gel Force Ankle Support is essential for players suffering from ankle sprains basketballrsquos most widespread injury ldquoThe Gel Force Ankle Support is made with breathable material fits like a sock and provides compression and medial and lat-eral supportrdquo said Jennie Habersetzer mar-keting and sales at Pro-Tec Athletics ldquoItrsquos common for basketball players to wear and it fits nicely in a basketball shoerdquo Pro-Tec items can be found at specialty running and

sporting goods storesCramer Productsrsquo Per-

formance Shorts are ideal for basketball players to wear under their uni-form or practice shorts to improve their game Retailing at $60 the shorts consist of high stretch panels that pro-vide compression and support to core muscle groups during intense

activity In addition abdominal support panels also provide compression to core muscle groups while the seamless side panel construction offers comfort

When it comes to basketballs a few nota-ble models are ex-pected to be hot for 2014 ldquoThere are a couple basketballs that we expect to sell well in 2014rdquo said Barry ldquoThe Spalding TF1000 Classic Adult Bas-ketball comes to mind first Irsquove probably had three or four high school coaches come in and buy six or seven balls It has a mi-crofiber composite so the leatherrsquos going to be better the ball is longer lasting and the bladder is better because it holds more air The bounce is supposed to be great with that particular ballrdquo

Aside from Spalding Wilson Adidas and Nike Barry singled out Under Armour as a brand rapidly gaining market share and popularity in the basketball category ldquoUnder Armour is going to be one of the biggest companies soon especially in basketball and football Everything that theyrsquore doing now is tremendousrdquo he explained ldquoNikersquos going to outpace Under Armour in shoes but when it comes to apparel balls and some equipment Under Armour is going to be up thererdquo The Under Armour 495 Indoor Outdoor Basketball which retails for $30 and can be found at all major big box retailers is expected to be a big seller in 2014 Barry added that Under Armourrsquos rapid rise can be attributed to effective marketing persistent brand-building and desirable products that resonate with consumers

According to Barry price points for basketballs have stayed fairly consistent in the mid- and mid-to-upper range over the past few years ldquoThe Spalding TF1000 is going to be about $70 But then you also the Spalding NeverFlat Ball which is also a great ball and stays inflated about 10 times longer than any other ball retailing for $55rdquo he said ldquoI would say any ball from around $40 to about $80 would be considered the mid-to-upper end price

point range Thatrsquos compared to the official NBA leather basketball which sells for $150 That ball would be the high endrdquo

In the field equipment category players can turn to training hoops to improve their shooting Goalrilla a leader in sports training equipment will have the CV 60 Basketball System available at Dickrsquos Sporting Goods and specialty retailers nationwide With a retail price of about $1400 the CV 60 is capable of handling over 1000 pounds of vertical torque to the rim It is constructed with a one-piece steel pole for strength as well as an all-steel precise height adjustment from 7 frac12 feet to 10 feet

Shock Doctor Basketball STC Mouthguard

Pro-Tec Gel Force Knee Support

Pro-Tec Gel Force

Ankle Support

Cramer Productsrsquo Performance Shorts

Spalding TF1000 Classic Adult Basketball

Under Armour 495 Indoor Outdoor Basketball

Spalding NeverFlat Ball

Goalrilla CV 60 Basketball System

Shock Doctor Nano Double Mouthguard

20 SGBWeeklycom | OCTOBER 28 2013

JUST FOR kICkS 2013 SOCCER EqUIPMENTSoccer players will also benefit from in-creasingly advanced equipment whether in the form of shin guards balls soccer goals or protective accessories

Unlike hardgoods in other sports shin guards remain a more functional necessity that depends less on technological features than other higher-priced protective pieces ldquoDepending on the playerrsquos age and what level theyrsquore playing in shin guards can help tremendouslyrdquo shared The Sports Author-ityrsquos Barry ldquoIf yoursquore from age 15 to about 20 playing club ball or high school yoursquore not going to need anything too protective unless you injured your ankle or you really want to protect yourself Most of the time soccer players just put on something simple that covers a little of the shin and they run Kids in Europe use cardboard and put that on their shins and go runningrdquo

Barry observed that one shin guard in particular that a lot of people have been buying for kids ages 10 and below is the Nike Youth Charge Shin Guards which retails for about $15 ldquoMost people are loyal to brands whether they like Nike or they like Adidasrdquo he stated ldquoBut if somebody appreciates the sport as much as the avid players do they will go for whatrsquos best for them Irsquom a serious player and I used to love Adidas shoes But since Irsquove gotten older Irsquove switched over to Nike and I also switched to Umbro cleats when I was 14 Every brand fits a little differently Nike cleats and shin guards fit

more narrowly on the foot and leg where compared to Adidas which have a more natural fit Adidas shin guards will provide more coverage than Nike shin guards and they will cover a majority of the leg instead of just the shinrdquo

Oftentimes shin guard purchases are made with affordability in mind especially for younger players Itrsquos not until players get older and more serious that shin guard purchases and preferences may get more specialized but even then most soccer players see shin guards as a basic necessity and not an item that they expect perfor-mance or technologically advanced protec-tion from ldquoIrsquom also a coach and with most of the kids that I know their parents will buy them the cheapest shin guards and the cheapest cleats and they just go out and playrdquo said Barry ldquoEven players who play club and travel soccer theyrsquore usually going for something that covers most of the shin that they can fit easily under their socks and get cleared by the referees so that they can playrdquo

The mens Adidas Nitrocharge Pro Shin Guards with a retail price of $20 should be a big seller for next year Designed with a light and flex-ible shield these shin guards feature an easy slip-in construction and com-pression fabric that helps support blood flow A compression sleeve supports blood flow back to the body center while soft synthetic lining makes these guards comfortable

Wilsonrsquos NCAA Forte Shin Guard retail-ing for $25 will be a key new shin guard for 2014 This NCAA-branded guard has a comfort fit Lycra sleeve with power band

enhancements for added compression and muscle cir-culation with a removable inner shell NOCSAE ap-proved the NCAA Forte is available in 3 sizes dictated by player height

Franklin Sports will offer a high performing affordable shin guard with its MLS Premier Shin Guards Priced at $20 the MLS Premiers feature an air tube enhanced shell that increases abrasion resis-tance and impact resistance Its adjustable straps conform to leg size while poly back-ing enhances comfort and feel and a detach-able ankle pad with comfort stirrup ensures a proper and customized fit

Storelli Sports is an emerging manufac-turer that will be offering premium soccer equipment in 2014 Based in Brooklyn NY Storelli Sports is the first and only

brand dedicated to soccer protective-wear Storellirsquos sig-nature item is the ExoShield Head-guard a potentially g r o u n d b r e a k i n g

guard that helps protect against impacts to the head Set to retail at online specialty re-tailers for about $60 the ExoShield is the most protective soccer headguard on the market worn by world-class professional players in English Premier League and Champions League It has outperformed tra-ditional headguards in scientific protection testing and reduces the effect of G-forces by over 50 percent with a cool design that avoids the traditional ldquohelmetrdquo look The ExoShield incorporates the same lightweight

Adidas Nitrocharge Pro Shin Guards

Wilsonrsquos NCAA Forte Shin Guard

Storelli Sports ExoShield Headguard

OCTOBER 28 2013 | SGBWeeklycom 21

open-cell viscoelastic foam used in combat-grade military helmet liners and is constructed specifically for soccer with best-in-class materials to provide superior impact absorption temperature control breathability and comfort

Storelli will also have its BodyShield Leg Guards as a feature item for next year With a $40 price tag the BodyShield Leg Guards fea-ture high-performance Poron XRD polyurethane foam for maxi-mum protection from impact and abrasion It also includes ad-

vanced anti-microbial treatment which reduces the risk of infections These guards are also flexible and comfort-able as its unique padding design and placement enhances mobility without compromising protection

Zamst will be helping soccer players reinforce protect and recover better than ever with their support technology One of Zamstrsquos key items in soccer is the TS-1 Compression Thigh Support which will retail at $50 The TS-1 provides com-pressive muscular support for the thigh muscles ndash the quadriceps adductors and hamstrings Itrsquos i-Fit technology allows for easy application and adjustable two-way compression for enhanced comfort and concentrated muscle support and the supportrsquos anatomical design ensures a customized fit superior support and excellent heat retention

Pro-Tec will offer several premium sports medicine items for soccer play-ers dealing with injuries and pain Pro-

Tecrsquos Ankle Wrap about $19 has a form-fitting neoprene sleeve for compression making it an excellent treatment for ankle sprains White straps can be wrapped around as tightly as necessary for ad-ditional support The Knee Pro-Tec Patellar Tendon Strap which can be used for any sport and is priced at $17 is especially useful for soccer players It provides targeted compression to the base of the patellar tendon to stabilize the knee so the joint can track correctly The strap is most often used for pain centrally located around the patella or kneecap an especially for patellar tendonitis and Osgood-Schlatters disease

For field equipment Goalrilla will have goals and training systems to help soccer players hone their shooting

skills Brand new is the Goalrilla Gamemaker Soccer Goal line an innovative line of air-pressurized durable and transportable soccer goals The Gamemaker gives soccer players the ability to pump up a sturdy goal which reaches its full size in 90 seconds and replicates the authentic play of a traditional steel

goal Depending on the goal size the retail price ranges from $180 to $700 Goalrillarsquos Striker Trainer $350 is a double-sided soccer

goal for strengthening essential soccer skills as well as shooting and scoring potential for players of all ages Both the Gamemaker and Striker Trainer will be available at soccer specialty retailers on-line at Goalrillacom and at other sporting goods stores

Several cool soccer balls will be available for 2014 ldquoI personally like the Wembley Ball from Adidasrdquo shared Barry ldquoNike will have the In-cyte which includes the La Liga and Series A versions and those will be some of the biggest sellers because kids love playing with the balls used by the prosrdquo

The NCAA Forte FYbrid Premium Match Ball from Wilson is another key soccer ball for 2014 Retailing at $120 the NCAA Forte FYbrid is the official ball of the NCAA Soccer Championships Both NCAA and FIFA approved and available in four colors it boasts Fused Panel Technology which minimizes water and moisture intake making it both highperforming and durable in all kinds of game conditions

Adidas will be rolling out the Finale Lisbon OMB Ball at retail for $150 Rigorously tested to receive the highest FIFA rating the Finale Lisbon OMB is the official match ball for the UEFA 2014 Champions League tournament Technology is a point of emphasis with this ball as it is thermally bonded with a seamless surface for superior touch and low water uptake It also has a butyl bladder for best air retention

Once again the trend of young players drawing inspiration from their favorite professional play-ers has led to big demand for pro-style equipment ldquoKids want to look like theyrsquore playing with a professional ballrdquo said The Sports Authorityrsquos Barry

Storelli Sports BodyShield Leg Guards

Pro-Tec Patellar Tendon Strap

Pro-Tec Ankle Wrap Wilson NCAA Forte FYbrid Premium

Match Ball

Adidas Finale Lisbon OMB Ball

Goalrilla Gamemaker Soccer Goal

Goalrilla Striker Trainer

Zamst TS-1 Compression Thigh Support

22 SGBWeeklycom | OCTOBER 7 2013

CALENDARFor full year calendar go to sportsonesourcecomevents

TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

oCtober

29-31 Sport Source Asia Hong Kong

29-1 NASGW Expo Grapevine Tx

noVember

1-3 NBS Fall Athletic Market Austin Tx

5-7 TAG FallWinter Show St louis MO

15-17 ADA Fall Show San Antonio Tx

24-26 Sports Inc Athletic Show las Vegas NV

deCember

2-4 EORA SE Winter Market Asheville NC

3-4 WWSRA NW Early Preview Seattle WA

3-5 MRA December Market lansing MI

4-6 FFANy New york Ny

10-11 EORA FlA Winter Market Punta Gorda Fl

10-11 WWSRA NorCal Early Preview TBA

11-12 Atlanta Shoe Market Atlanta GA

JAnUArY

6-8 ATA Show Nashville TN

7-9 MWSRA january Show Madison WI

7-9 WWSRA Rocky Mtn Preview Denver CO

7-9 WWSRA Northwest Preview Portland OR

9-11 Surf Expo Orlando Fl13-14 WWSRA Intermountain Preview Salt lake City UT

Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg

National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg

Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom

Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg

Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg

Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg

Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom

Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom

Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com

Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom

13-15 WWSRA NorCal Early Preview Reno NV

14-17 SHOT Show las Vegas NV

15-18 NBS Winter-Specialty Market Fort Worth Tx

16-18 Sports licensing amp Tailgate Show las Vegas NV

17-19 Imprinted Sportswear Show (ISS) long Beach CA

21 ORWM Demo Day TBA

22-25 Outdoor Retailer Winter Market Salt lake City UT

30-2 SIA Snow Show Denver CO

FebrUArY

3-4 SIA On-Snow Demo Copper Mountain CO

3-4 SIA Nordic Demo Copper Mountain CO

5-7 FFANy New york Ny

5-8 Sports Inc Outdoor Show Phoenix AZ

6-10 NBS Semi-Annual Market Fort Worth Tx

9-11 EORA SE February Show Greenville SC

10-13 Worldwide Spring Show Reno NV

11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN

mArCH

14-16 Imprinted Sportswear Show (ISS) Atlantic City Nj

AprIL

4-6 Imprinted Sportswear Show (ISS) Orlando Fl

22 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 23

MARK YOURCALENDARS

Summer Market AUGUST 6-9 2014

Open Air Demo AUGUST 5 2014

Winter Market JANUARY 22-25 2014

All Mountain Demo JANUARY 21 2014

Page 11: ISSUE 1343 OCTOBER 28, 2013 The Weekly Digital ...d4ex6pvli7xof.cloudfront.net/sgbweekly/2013/SGB_13Q4/...Skechers USA, Inc. reported earnings jumped 143.6 percent in its third quarter

OCTOBER 28 2013 | SGBWeeklycom 13

HEAD START 2014 FOOTbALL EqUIPMENTThe protective category in football has seen a noticeable shift upwards in average selling prices over the past decade as awareness regarding concussions and serious head inju-ries has become an emphasis in the sport Despite shrink-ing athletic budgets and a sluggish economy tightening spending of disposable income for families business is still strong for sporting goods in general and football protec-tive equipment specifically Quite simply players and their parents are spending more to get the best protection to safeguard against serious injuries This means big business and enticing profit margins for retailers and team dealers It also provides an opportunity for sellers to provide quality customer service that makes a difference in the safety and health of the football players coming to them for help pick-ing out equipment

ldquoOne of the key trends wersquove seen from a retail stand-point is that consumers ndash whether itrsquos parents or players ndash are doing their research and are willing to spend more on protective equipmentrdquo stated Michael Oller VP consumer products at Riddell Inc ldquoTheyrsquore asking questions theyrsquore more educated they want to know what features are out there that they could incorporate or purchase within their helmet So thatrsquos a good thing for us as a manufacturer An educated consumer is really what wersquore looking for as we move forward We want to connect that consumer with our innovations as we come out with helmets We saw that this year more than in years pastrdquo

Helmets and shoulder pads are the two most vital equip-ment pieces for football players and they also represent the highest price tags and margins for sellers The balance between finding the right amount of protection with the best fit performance and level of comfort is the challenge that all equipment manufacturers strive to find with their products Next year will be another step forward as leading brands including Riddell Schutt and Xenith offer the safest and best-performing helmets shoulder pads and protec-tive accessories to date

ldquoAs far as what players are looking for theyrsquore more in tune with protectionrdquo said Moller ldquoThey want those fea-tures from a protective standpoint but they also want comfort and fit With rule changes in football they want to make sure that their helmets are staying on and they want

to feel comfortable in those helmets We [at Riddell] are fortunate enough to have products that appeal to those players and wersquove seen the success around thatrdquo

According to Moller Riddellrsquos two most successful helmets are the Riddell 360 and the Riddell Speed ldquoBoth hel-mets are the highest level of protection that we offerrdquo he stated ldquoThe player is getting a great protective helmet In

Football Basketball and Soccer players will have the most advanced equipment at their disposal in 2014 SGB previews key protective gear field equipment balls and accessories that will be available at retail next year

EqUIPPED FOR

SUCCESSBy Fernando j Delgado

According to Moller Riddell will have five different youth hel-met models for 2014 ranging in price from $100 up to $300 at retail with each model designed specifically for different levels of play ldquoWhether the player is a young beginner or an experi-

addition both of those helmets have overliners which consist of a material that lines the liners of the helmet for comfort and fit The 360 also has an additional inflation point at the back that locks in the playerrsquos head a little better with the enhanced occipital lock which is that little knob on the back of the playerrsquos head It really cra-dles the back of the head and stabilizes the helmet keeping the helmet secure so it can do its jobrdquo The improved fit of the 360 is especially important for youth league and high school players as rule changes require players to be removed from play if their helmet falls off or becomes dislodged The 360 helps playersrsquo stay on the field as its fit and stability ensures that their hel-mets donrsquot fall off during play

enced junior high player we have a lot of different models that fit the particular needs of that play-errdquo he shared

At Schutt technology is melded with striking colors and helmet designs Schuttrsquos Vengeance DCT Elite Helmet set to retail at $255 is its newest helmet The DCT which stands for Dual Com-pression Technology combines Schuttrsquos 5th generation of TPU Cushioning The TPU contains durometers that are specifically designed to absorb high- and low-velocity impacts highlight-ing just a few of the many techno-logical features of the helmet

Another new helmet from Schutt is the adult AiR XP Pro one of the lightest helmets on the market and the only traditional standoff helmet left on the market for a retail price of $225 Schutt

Riddell 360

Riddell Speed

14 SGBWeeklycom | OCTOBER 28 2013

by the Custom Power CPK and the Power SPK pads which carry catalog-listing prices of $435 and $299 respec-tively

ldquoOur shoulder pad line continues to grow

and it mirrors what wersquove done with our helmetsrdquo shared Riddellrsquos Moller ldquoWersquore creating products that fit the needs of players Our elite level shoulder pads - branded under lsquoPowerrsquo ndash are the ones you see at the NFL and college levels Wersquove taken some notes and some leads off the Power shoulder pads and brought those features down to the youth and junior varsity levels Things like flat pad construction air management materials and corrugated caps ep-aulets and arches So when you get specific to shoulder pads we have a broad strong line that has pads that are the lsquochildrenrsquo of our Power line of varsity pads That ties back to what the players are looking for ndash theyrsquore looking for protection but theyrsquore also look-ing for performance Years ago Riddell was established as a protec-tive company But over the past several years and now more than ever wersquore leaning towards performance and protection and wersquove adopted the tagline of lsquoProtect and Performrsquo The athlete is looking for both and theyrsquore looking to Riddell for bothrdquo

With their shoulder pads Riddell has emphasized flat pad con-struction that keeps the pads tighter and that also provides players with a better range of motion all without sacrificing protection ldquoOur shoulder pads have been modernized and not only do they look cool but players really enjoy wearing them because it gives them that ability to perform at a very high levelrdquo said Moller

Schuttrsquos shoulder pads for 2014 are highlighted by the AiR Maxx Flex 20 and O2 Pro The AiR Maxx Flexx 20 with a retail price of $300 features Triple Shoulder Protection combining TPU Energy Lock Technology with D3O and a clavicle channel system This

will also feature several youth mod-els including the Recruit Hybrid $90 XP Hybrid $90 Vengeance DCT Hybrid + $115 and Youth AiR XP Pro $190 among others

ldquoEveryone is always looking for lighter and strongerrdquo said Glenn Beckmann director of marketing communications for Schutt Sports

ldquoWersquore always looking into new poly-mers and new materials that we can make helmets and faceguards from We just introduced a newly engi-neered polymer padding for some of our youth helmets called D3O Ev-eryonersquos looking for that balance be-tween lightweight and the best pro-tectionrdquo

Beckmann also shared some interesting observations regarding other notable trends in the protective equipment category ldquoOne of the negative trends that we see are third-party products that are being promoted to be put on or in helmetsrdquo he said ldquoI canrsquot tell you how many times a week I get an email from a company say-ing lsquoWe have the solution to the concussion problem Put pad-ding on the outside of the helmetrsquo Itrsquos been tried in the past and itrsquos failed Therersquos been no scientific research or scientifically valid data that says that those items actually enhance the performance of the helmet With the potential risks involved with altering our helmetsrsquo configuration we strongly recommend against using it But there are still a lot of companies trying to take advantage of the situation involving head injuries and concussions We donrsquot want to discourage innovation but what we want these third party product developers to do is make sure that they are telling their customers all of the potential consequences Alteration to the configuration of a helmet may void the warranty on the helmet and can void the NOCSAE certification for example That would make the helmet illegal to use in the vast major-ity of organized footballrdquo

Despite some of the drawbacks to companies trying to take shortcuts to solve the concussion issue technology remains a force for progress that is helping football become safer ldquoOne trend thatrsquos auxiliary to equipment is the collection of data surrounding head impactsrdquo commented Beckmann ldquoWhere the impact is occurring how hard the impact is how many impacts is a player at a particular age level experiencing during the course of a game a week of practice or a season I think that is a very beneficial trend because ultimately that data will help everyone involved figure out how to design better helmets and how to approach diagnosing and recognizing head injuries a little bit betterrdquo

Shoulder pads are another essential protective category for foot-ball players that require manufacturers to find the perfect balance between the best protection and the lightest most comfortable per-formance capabilities

Riddellrsquos shoulder pads for 2014 will be available in three distinct levels Varsity JV and Youth Varsity level shoulder pads are led

state-of-the-art pad will be available in four arch styles -Skill QBWR All Purpose and OLDL ndash as well as in several custom colors and configurations The O2 Pro priced at $240 is a new body style and lighter than the AiR Maxx Flex 20 The O2 Pro is the most breath-able shoulder pad in Schuttrsquos line as a result of O2 Windows and a perforated body cushion

Several protective accessories such as padded apparel braces sleeves and mouthguards will highlight 2014 lines from various leading brands including Wilson Under Armour Adidas Schutt and Riddell and from companies more rooted in sports medicine and protective performance gear such as Shock Doctor EvoShield Pro-Tec and Cramer

Schutt Vengeance DCT Elite Helmet

Schutt AiR XP Pro

Riddell CPK

Schutt AiR Maxx Flex 20 Schutt O2 Pro

OCTOBER 28 2013 | SGBWeeklycom 15

Wilsonrsquos new introductions in protective apparel and accessories for 2014 focus heavily on technology Its new line of GST (Game Saving Technology) Football Protective Apparel features patent-pending Double Density compression molded pads that are de-signed for specific areas of the body Wilson designed a hard EVA foam outer layer to disburse hits across the top of the pad with a

softer inner layer of the pad against the body to absorb the impact The line is led by the GST Double Den-sity 5 Pad Football Girdle which will retail for $70

Wilsonrsquos GST line of football gloves feature patent-pending TackTech 3D Palm Technology and one of the most advanced designs in football gloves in more than a decade The GST glove line includes three dif-ferent models de-signed for specific player positions

on the field the GST Trench for OL and DL which will retail for $45 and have 3D grabbers designed to grab and handle a players jersey GST Big Skill for LB TE and DE which will retail $50 and are de-fined by a combo palm for both ball handling and tackling and the GST Skill for WR RB and DB set to retail at $55 and specialized for ball handling

Under Armour will introduce its thinnest and lightest protection system with the Game Day Armour Girdle and Game Day Short Sleeve Baselayer for men with a retail price of $75 Both pieces meet NFHS standards and feature compression in the form of an ultra-tight second-skin fit that keeps football playersrsquo muscles fresh and their recovery time fast

ldquoAccessories are a big part of our retail businessrdquo said Riddellrsquos Moller ldquoChin straps are especially important as they are tied directly with the helmet In 2013 we rolled out a new chin strap called the TCP (True Curve Protection) ldquoItrsquos really a hybrid of a soft cup chin strap and a hard cup chin strap It has the fit of a soft cup with the shell protection of a hard cup This was also in response to the helmet rule changes as players wanted the fit of a soft cup to keep the helmet secure We look at it as an opportunity to create a new chin strap different than anything else on the market If the helmet stays on the head the player stays in the game and the player stays protected The TCP Chin Strap is allowing us to excel in that areardquo

Moller also anticipates strong programs and sell-through of Rid-dellrsquos padded apparel ldquoRiddellrsquos launch of padded apparel really resonated with the consumer Wersquove seen the brand grow from just helmets and shoulder pads and now we have accessories and ap-parel Wersquore expanding our reach at retail and thatrsquos really exciting for us

Shock Doctor meanwhile seeks to remain a leader in sports protection and performance in 2014 by continuing to innovate through technology The company will launch its Ultra Pro Chin Strap in Fall 2014 at a retail price of $25 The Ultra Pro is

Wilson GST Double Density 5 Pad Football Girdle

Wilson GST Trench

Under Armour Game Day Armour Girdle

Under Armour Game Day Short Sleeve Baselayer

16 SGBWeeklycom | OCTOBER 28 2013

as well as x-strap and parallel straps for effective anterior and posterior stability to the ACLPCL The ZK-7rsquos i-Fit technology provides a semi-open design to deliver an individualized fit to help prevent slipping while the flyweight lightweight material fabrication designed with V-Tech flow through ventilation enhances cooling while in motion

Cramer Productrsquos Thunder 7 Girdle is a pre-mium protective apparel piece retailing for around $38 featuring permanent-ly attached hip tail thigh and knee pads The 7-pad integrated girdle also fea-tures hard thigh pads made from Cramerrsquos new Spider Web EVA foam and rein-forced with high impact plastic shells for maximum protection

EvoShieldrsquos 2014 football protective line offers new

items including its Padded Protective Arm Sleeve at $30 retail Made with performance compression fabric for maximum breathability and support the sleeve keeps blood circulating throughout the game and promotes faster muscle recovery The Hybrid Pro Rib Shirt and Hybrid Pro Girdle $90 and $85 respectively are available in adult and youth sizes

designed for comfort and performance is lightweight and extremely durable The strap features Airflow cooling channels that release heat for a comfortable playing experience without sacrificing protection ldquoFootball players on every level and every age rely on chin straps to protect them from impacts from opponents shoulder pads and helmets said Tony Armand Shock Doctorrsquos CEO ldquoWith its Triple Grip No-Slip snaps the Ultra Pro Chin Strap reduces the possibility that a helmet will come off during play after a hard hit so players will perform better feeling confident in their level of helmet protectionrdquo

McDavid will bring sleek new protective apparel to the market next year led by the 7932 Hex Sleeveless Shirt 5-pad and 737 Hex Thudd Short The Hex Sleeveless Shirt 5-pad will retail at $80 Adult$70 Youth

and uses strategically positioned 9mm Hex Technology to protect the critical ar-eas of the shoulders ribs and spine The Hex Thudd Short priced at $65 adult$60 youth also features Hex Technology and is designed to adjust to a football playerrsquos movement for continuous protection at the hips tailbone and thighs

Zamstrsquos main football protect for 2014 is the ZK-7 Knee Support The ZK-7 with a retail price of $80 is the strongest knee sup-port for moderate to severe sprains of the ACL PCL MCL and LCL The itemrsquos Exo-Tech QUAD provides 4-way ligament support with resin stays to support medial and lateral stability

Shock Doctor Ultra Pro Chin Strap

McDavid 737 Hex Thudd Short

Cramer Productrsquos Thunder 7 Girdle

EvoShield Padded Protective Arm Sleeve

EvoShield Hybrid Pro Rib Shirt

EvoShield Hybrid Pro Girdle

McDavid Hex Sleeveless Shirt 5-pad

Zamst ZK-7 Knee Support

OCTOBER 28 2013 | SGBWeeklycom 17

Wilson is excited to offer its GST Football in 2014 which will be available at leading big box retailers team dealers and directly from the manufacturer ldquoAs far as footballs are concerned our highlight item is still the GST (Game Saving Technology) football that is the number one selling leather game footballrdquo said Craig Kopash business director American football Wilson ldquoThe GST offers our exclusive GST leather that uses less tanning to allow more tack to come to the surface and a deeper pebble The GST also offers the patented ACL (Accurate Control Lacing) and patented sewn-on composite stripesrdquo

During 2012 Wilson tested with eight select FBS level colleges a Wilson Prestige Program that allowed the schools to build their ball from the ground up ldquoYou may have seen these footballs used on the field by Notre Dame as they made their National Championship run or by Texas AampM and their quarterbackrsquos award-filled yearrdquo commented Kopash ldquoThis year we expanded the program to 20 schools and for 2014 it will be open to all college programsrdquo He added that those testing colleges were able to select from two different patterns the exclusive Wilson Pro Pattern or the CollegiateHigh School pattern Wilson also opened up the color options on all brand identities on the GST for the first time and allowed schools up to three colors to match the brand logo and valve panels to their school colors Teams can also choose their own logo in foil colors on the third panel

The GST football features sizing that is unique and exclusive to the brand ldquoWilson is the only company that offers two sizes in the GST and Traditional lines that conform to NCAA and NHFS standardsrdquo continued Kopash ldquoWe offer not only the smaller 100310051205 pattern balls that are made to the smallest specs of the NCAA and NHFS rules but Wilson is also the only company that can offer the NFL pattern ball in a stripped NCAAHS ball -1001 and 1004 This is especially important for quarterbacks with larger hands or players looking to transition to the NFLrdquo

The GST footballrsquos patented sewn-on composite stripe boasts 82 percent more grip than traditional laces while its ACL system makes the ballrsquos laces 174 more gripable than traditional laces or the latigo lace system used in NFL game footballs

Wilsonrsquos Standard GST Football will retail at $70 while the Prestige GST will sell for $130

Both are designed to protect the ribs legs and hips of NFL athletes providing the combination of lightweight performance and maximum protection All EvoShield football protective apparel will be available at big box and specialty sporting goods retailers and various online retailers

In the Balls Category ever-improving materials will be found in foot-balls that will be available from several brands

Spalding will bring the TF-SB1 Football to market With a retail price of $100 the TF-SB1 incorporates exclusive Spiral Balance Technol-ogy which leads to tighter and more accurate passes This ball utilizes a lighter color than most traditional footballs for improved visibility while its Horween ldquoSrdquo tack leather cover creates an improved grip

Spalding TF-SB1 Football

Wilson Prestige GST

ACHIEvE YOUR GOALS

As the broadest deepest and most timely data available for the US Sports and Outdoor Active Lifestyle Market SportScanInfo is the weekly retail point-of-sale data reporting solution To learn more about how we can help your business call 7049873450 or email sportscansportsonesourcecom

Breadth of data depth of data timeliness of data

SportScanInfocomA Service of The SportsOneSource Group

18 SGBWeeklycom | OCTOBER 28 2013

HOOPING IT UP 2014 bASkETbALL EqUIPMENTWhen it comes to protective equipment basketball players playing on the hardwood are the polar opposite of football players on the gridiron Whereas football players are armed to the teeth with protective gear basketball play-ers wear a minimal amount of gear less over and under their uniforms

Chris Barry a sales associate at The Sports Authority in Nottingham MD interacts with athletes on the sales floor year-round and shared his obser-vations ldquoThe primary basketball equipment that people come in for aside from shoes are knee braces and ballsrdquo said Barry ldquoWe do have some sleeves most of the sleeves that we have are from McDavid and they have padding on the elbows Those are actually huge sellersrdquo

The sleeve category has taken off in recent years for basketball players rep-resenting a trend started by NBA players ldquoI think they sell well because most of the kids playing basketball are going for what looks goodrdquo stated Barry ldquoTheyrsquore not going for protection with sleeves to be honest They want what looks good and what is in What really helps sleeves especially those from McDavid is that they give players support in their arms and they help blood flow especially with compression And if they do fall on the court the pad-ding helps prevent bruises and the player wonrsquot be hurt as badlyrdquo

McDavidrsquos newest sleeve for 2014 is the 6500 Hex Shooter Arm Sleeve Set to retail at $20 and available in four colors the Hex Shooter utilizes 9mm Hex Technology posi-tioned at the elbow and arm compression that maintains muscle warmth and prevents abra-sions and scratches The machine washable and dryable sleeve includes hDc Moisture Management Technology to keep basketball players cool and dry

Shock Doctorrsquos leading sleeve will be the Velocity Shockskin Basketball Arm Sleeve Retailing at $30 the Velocity Shockskin sleeve is lightweight and breathable Technological

features include Pure-Vent direct ventilation that amplifies airflow throughout padded areas in ad-dition to variable stretch materials that allow for unrestricted arm and elbow movement

ldquoHonestly I think that kids seeing NBA players wearing sleeves is the biggest reason for sleeves sell-ing wellrdquo continued Barry ldquoThe bottom line is that they look good Players might say that sleeves help them out shooting the ball and compression sleeves do help with blood flow but college and NBA play-ers who wear sleeves today influence a majority of kids Theyrsquore trying to look goodrdquo

Mouthguards are a popular protective accessory with basketball players who are always cognizant of protecting themselves against inadvertent flail-ing elbows ldquoShock Doctor with the Nano Double Mouthguard usually sells well for us and we expect them to lead the way in 2014rdquo observed Barry

Shock Doctorrsquos basketball mouthguards for 2014 are highlighted by the Basketball STC Mouthguard in addition to the Nano Double Mouthguard called out by The Sports Authorityrsquos Barry The Basketball STC retails for $20 and is fully equipped with a gel-fit liner for a snug comfortable mold to an athletersquos teeth The Nano Double priced at $25 is a dual-arch low profile mouthguard designed to amplify upper and lower jaw protection It is also equipped with Shock Doctorrsquos Tri-Bite and MORA technology for a com-fortable correctly positioned bite

McDavid 6500 Hex Shooter Arm Sleeve

Shock Doctor Velocity Shockskin Basketball Arm Sleeve

OCTOBER 28 2013 | SGBWeeklycom 19

Pro-Tec will be helping basketball play-ers protect their legs and feet with two new products among several other protective items offered by the Redmond WA-based sports medicine manufacturer Pro-Tecrsquos Gel Force Knee Support is a great sports

medicine piece for basketball players ndash as well as athletes in any

other sport - recovering from knee injuries or looking for extra support and protec-tion The Gel Force Knee Support retails for $30 Medical applications for the support include Patello-Femoral pain syndrome Patellar tracking chondromalacia and mi-nor meniscus and ligament tears The com-panyrsquos Gel Force Ankle Support is essential for players suffering from ankle sprains basketballrsquos most widespread injury ldquoThe Gel Force Ankle Support is made with breathable material fits like a sock and provides compression and medial and lat-eral supportrdquo said Jennie Habersetzer mar-keting and sales at Pro-Tec Athletics ldquoItrsquos common for basketball players to wear and it fits nicely in a basketball shoerdquo Pro-Tec items can be found at specialty running and

sporting goods storesCramer Productsrsquo Per-

formance Shorts are ideal for basketball players to wear under their uni-form or practice shorts to improve their game Retailing at $60 the shorts consist of high stretch panels that pro-vide compression and support to core muscle groups during intense

activity In addition abdominal support panels also provide compression to core muscle groups while the seamless side panel construction offers comfort

When it comes to basketballs a few nota-ble models are ex-pected to be hot for 2014 ldquoThere are a couple basketballs that we expect to sell well in 2014rdquo said Barry ldquoThe Spalding TF1000 Classic Adult Bas-ketball comes to mind first Irsquove probably had three or four high school coaches come in and buy six or seven balls It has a mi-crofiber composite so the leatherrsquos going to be better the ball is longer lasting and the bladder is better because it holds more air The bounce is supposed to be great with that particular ballrdquo

Aside from Spalding Wilson Adidas and Nike Barry singled out Under Armour as a brand rapidly gaining market share and popularity in the basketball category ldquoUnder Armour is going to be one of the biggest companies soon especially in basketball and football Everything that theyrsquore doing now is tremendousrdquo he explained ldquoNikersquos going to outpace Under Armour in shoes but when it comes to apparel balls and some equipment Under Armour is going to be up thererdquo The Under Armour 495 Indoor Outdoor Basketball which retails for $30 and can be found at all major big box retailers is expected to be a big seller in 2014 Barry added that Under Armourrsquos rapid rise can be attributed to effective marketing persistent brand-building and desirable products that resonate with consumers

According to Barry price points for basketballs have stayed fairly consistent in the mid- and mid-to-upper range over the past few years ldquoThe Spalding TF1000 is going to be about $70 But then you also the Spalding NeverFlat Ball which is also a great ball and stays inflated about 10 times longer than any other ball retailing for $55rdquo he said ldquoI would say any ball from around $40 to about $80 would be considered the mid-to-upper end price

point range Thatrsquos compared to the official NBA leather basketball which sells for $150 That ball would be the high endrdquo

In the field equipment category players can turn to training hoops to improve their shooting Goalrilla a leader in sports training equipment will have the CV 60 Basketball System available at Dickrsquos Sporting Goods and specialty retailers nationwide With a retail price of about $1400 the CV 60 is capable of handling over 1000 pounds of vertical torque to the rim It is constructed with a one-piece steel pole for strength as well as an all-steel precise height adjustment from 7 frac12 feet to 10 feet

Shock Doctor Basketball STC Mouthguard

Pro-Tec Gel Force Knee Support

Pro-Tec Gel Force

Ankle Support

Cramer Productsrsquo Performance Shorts

Spalding TF1000 Classic Adult Basketball

Under Armour 495 Indoor Outdoor Basketball

Spalding NeverFlat Ball

Goalrilla CV 60 Basketball System

Shock Doctor Nano Double Mouthguard

20 SGBWeeklycom | OCTOBER 28 2013

JUST FOR kICkS 2013 SOCCER EqUIPMENTSoccer players will also benefit from in-creasingly advanced equipment whether in the form of shin guards balls soccer goals or protective accessories

Unlike hardgoods in other sports shin guards remain a more functional necessity that depends less on technological features than other higher-priced protective pieces ldquoDepending on the playerrsquos age and what level theyrsquore playing in shin guards can help tremendouslyrdquo shared The Sports Author-ityrsquos Barry ldquoIf yoursquore from age 15 to about 20 playing club ball or high school yoursquore not going to need anything too protective unless you injured your ankle or you really want to protect yourself Most of the time soccer players just put on something simple that covers a little of the shin and they run Kids in Europe use cardboard and put that on their shins and go runningrdquo

Barry observed that one shin guard in particular that a lot of people have been buying for kids ages 10 and below is the Nike Youth Charge Shin Guards which retails for about $15 ldquoMost people are loyal to brands whether they like Nike or they like Adidasrdquo he stated ldquoBut if somebody appreciates the sport as much as the avid players do they will go for whatrsquos best for them Irsquom a serious player and I used to love Adidas shoes But since Irsquove gotten older Irsquove switched over to Nike and I also switched to Umbro cleats when I was 14 Every brand fits a little differently Nike cleats and shin guards fit

more narrowly on the foot and leg where compared to Adidas which have a more natural fit Adidas shin guards will provide more coverage than Nike shin guards and they will cover a majority of the leg instead of just the shinrdquo

Oftentimes shin guard purchases are made with affordability in mind especially for younger players Itrsquos not until players get older and more serious that shin guard purchases and preferences may get more specialized but even then most soccer players see shin guards as a basic necessity and not an item that they expect perfor-mance or technologically advanced protec-tion from ldquoIrsquom also a coach and with most of the kids that I know their parents will buy them the cheapest shin guards and the cheapest cleats and they just go out and playrdquo said Barry ldquoEven players who play club and travel soccer theyrsquore usually going for something that covers most of the shin that they can fit easily under their socks and get cleared by the referees so that they can playrdquo

The mens Adidas Nitrocharge Pro Shin Guards with a retail price of $20 should be a big seller for next year Designed with a light and flex-ible shield these shin guards feature an easy slip-in construction and com-pression fabric that helps support blood flow A compression sleeve supports blood flow back to the body center while soft synthetic lining makes these guards comfortable

Wilsonrsquos NCAA Forte Shin Guard retail-ing for $25 will be a key new shin guard for 2014 This NCAA-branded guard has a comfort fit Lycra sleeve with power band

enhancements for added compression and muscle cir-culation with a removable inner shell NOCSAE ap-proved the NCAA Forte is available in 3 sizes dictated by player height

Franklin Sports will offer a high performing affordable shin guard with its MLS Premier Shin Guards Priced at $20 the MLS Premiers feature an air tube enhanced shell that increases abrasion resis-tance and impact resistance Its adjustable straps conform to leg size while poly back-ing enhances comfort and feel and a detach-able ankle pad with comfort stirrup ensures a proper and customized fit

Storelli Sports is an emerging manufac-turer that will be offering premium soccer equipment in 2014 Based in Brooklyn NY Storelli Sports is the first and only

brand dedicated to soccer protective-wear Storellirsquos sig-nature item is the ExoShield Head-guard a potentially g r o u n d b r e a k i n g

guard that helps protect against impacts to the head Set to retail at online specialty re-tailers for about $60 the ExoShield is the most protective soccer headguard on the market worn by world-class professional players in English Premier League and Champions League It has outperformed tra-ditional headguards in scientific protection testing and reduces the effect of G-forces by over 50 percent with a cool design that avoids the traditional ldquohelmetrdquo look The ExoShield incorporates the same lightweight

Adidas Nitrocharge Pro Shin Guards

Wilsonrsquos NCAA Forte Shin Guard

Storelli Sports ExoShield Headguard

OCTOBER 28 2013 | SGBWeeklycom 21

open-cell viscoelastic foam used in combat-grade military helmet liners and is constructed specifically for soccer with best-in-class materials to provide superior impact absorption temperature control breathability and comfort

Storelli will also have its BodyShield Leg Guards as a feature item for next year With a $40 price tag the BodyShield Leg Guards fea-ture high-performance Poron XRD polyurethane foam for maxi-mum protection from impact and abrasion It also includes ad-

vanced anti-microbial treatment which reduces the risk of infections These guards are also flexible and comfort-able as its unique padding design and placement enhances mobility without compromising protection

Zamst will be helping soccer players reinforce protect and recover better than ever with their support technology One of Zamstrsquos key items in soccer is the TS-1 Compression Thigh Support which will retail at $50 The TS-1 provides com-pressive muscular support for the thigh muscles ndash the quadriceps adductors and hamstrings Itrsquos i-Fit technology allows for easy application and adjustable two-way compression for enhanced comfort and concentrated muscle support and the supportrsquos anatomical design ensures a customized fit superior support and excellent heat retention

Pro-Tec will offer several premium sports medicine items for soccer play-ers dealing with injuries and pain Pro-

Tecrsquos Ankle Wrap about $19 has a form-fitting neoprene sleeve for compression making it an excellent treatment for ankle sprains White straps can be wrapped around as tightly as necessary for ad-ditional support The Knee Pro-Tec Patellar Tendon Strap which can be used for any sport and is priced at $17 is especially useful for soccer players It provides targeted compression to the base of the patellar tendon to stabilize the knee so the joint can track correctly The strap is most often used for pain centrally located around the patella or kneecap an especially for patellar tendonitis and Osgood-Schlatters disease

For field equipment Goalrilla will have goals and training systems to help soccer players hone their shooting

skills Brand new is the Goalrilla Gamemaker Soccer Goal line an innovative line of air-pressurized durable and transportable soccer goals The Gamemaker gives soccer players the ability to pump up a sturdy goal which reaches its full size in 90 seconds and replicates the authentic play of a traditional steel

goal Depending on the goal size the retail price ranges from $180 to $700 Goalrillarsquos Striker Trainer $350 is a double-sided soccer

goal for strengthening essential soccer skills as well as shooting and scoring potential for players of all ages Both the Gamemaker and Striker Trainer will be available at soccer specialty retailers on-line at Goalrillacom and at other sporting goods stores

Several cool soccer balls will be available for 2014 ldquoI personally like the Wembley Ball from Adidasrdquo shared Barry ldquoNike will have the In-cyte which includes the La Liga and Series A versions and those will be some of the biggest sellers because kids love playing with the balls used by the prosrdquo

The NCAA Forte FYbrid Premium Match Ball from Wilson is another key soccer ball for 2014 Retailing at $120 the NCAA Forte FYbrid is the official ball of the NCAA Soccer Championships Both NCAA and FIFA approved and available in four colors it boasts Fused Panel Technology which minimizes water and moisture intake making it both highperforming and durable in all kinds of game conditions

Adidas will be rolling out the Finale Lisbon OMB Ball at retail for $150 Rigorously tested to receive the highest FIFA rating the Finale Lisbon OMB is the official match ball for the UEFA 2014 Champions League tournament Technology is a point of emphasis with this ball as it is thermally bonded with a seamless surface for superior touch and low water uptake It also has a butyl bladder for best air retention

Once again the trend of young players drawing inspiration from their favorite professional play-ers has led to big demand for pro-style equipment ldquoKids want to look like theyrsquore playing with a professional ballrdquo said The Sports Authorityrsquos Barry

Storelli Sports BodyShield Leg Guards

Pro-Tec Patellar Tendon Strap

Pro-Tec Ankle Wrap Wilson NCAA Forte FYbrid Premium

Match Ball

Adidas Finale Lisbon OMB Ball

Goalrilla Gamemaker Soccer Goal

Goalrilla Striker Trainer

Zamst TS-1 Compression Thigh Support

22 SGBWeeklycom | OCTOBER 7 2013

CALENDARFor full year calendar go to sportsonesourcecomevents

TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

oCtober

29-31 Sport Source Asia Hong Kong

29-1 NASGW Expo Grapevine Tx

noVember

1-3 NBS Fall Athletic Market Austin Tx

5-7 TAG FallWinter Show St louis MO

15-17 ADA Fall Show San Antonio Tx

24-26 Sports Inc Athletic Show las Vegas NV

deCember

2-4 EORA SE Winter Market Asheville NC

3-4 WWSRA NW Early Preview Seattle WA

3-5 MRA December Market lansing MI

4-6 FFANy New york Ny

10-11 EORA FlA Winter Market Punta Gorda Fl

10-11 WWSRA NorCal Early Preview TBA

11-12 Atlanta Shoe Market Atlanta GA

JAnUArY

6-8 ATA Show Nashville TN

7-9 MWSRA january Show Madison WI

7-9 WWSRA Rocky Mtn Preview Denver CO

7-9 WWSRA Northwest Preview Portland OR

9-11 Surf Expo Orlando Fl13-14 WWSRA Intermountain Preview Salt lake City UT

Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg

National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg

Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom

Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg

Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg

Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg

Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom

Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom

Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com

Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom

13-15 WWSRA NorCal Early Preview Reno NV

14-17 SHOT Show las Vegas NV

15-18 NBS Winter-Specialty Market Fort Worth Tx

16-18 Sports licensing amp Tailgate Show las Vegas NV

17-19 Imprinted Sportswear Show (ISS) long Beach CA

21 ORWM Demo Day TBA

22-25 Outdoor Retailer Winter Market Salt lake City UT

30-2 SIA Snow Show Denver CO

FebrUArY

3-4 SIA On-Snow Demo Copper Mountain CO

3-4 SIA Nordic Demo Copper Mountain CO

5-7 FFANy New york Ny

5-8 Sports Inc Outdoor Show Phoenix AZ

6-10 NBS Semi-Annual Market Fort Worth Tx

9-11 EORA SE February Show Greenville SC

10-13 Worldwide Spring Show Reno NV

11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN

mArCH

14-16 Imprinted Sportswear Show (ISS) Atlantic City Nj

AprIL

4-6 Imprinted Sportswear Show (ISS) Orlando Fl

22 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 23

MARK YOURCALENDARS

Summer Market AUGUST 6-9 2014

Open Air Demo AUGUST 5 2014

Winter Market JANUARY 22-25 2014

All Mountain Demo JANUARY 21 2014

Page 12: ISSUE 1343 OCTOBER 28, 2013 The Weekly Digital ...d4ex6pvli7xof.cloudfront.net/sgbweekly/2013/SGB_13Q4/...Skechers USA, Inc. reported earnings jumped 143.6 percent in its third quarter

14 SGBWeeklycom | OCTOBER 28 2013

by the Custom Power CPK and the Power SPK pads which carry catalog-listing prices of $435 and $299 respec-tively

ldquoOur shoulder pad line continues to grow

and it mirrors what wersquove done with our helmetsrdquo shared Riddellrsquos Moller ldquoWersquore creating products that fit the needs of players Our elite level shoulder pads - branded under lsquoPowerrsquo ndash are the ones you see at the NFL and college levels Wersquove taken some notes and some leads off the Power shoulder pads and brought those features down to the youth and junior varsity levels Things like flat pad construction air management materials and corrugated caps ep-aulets and arches So when you get specific to shoulder pads we have a broad strong line that has pads that are the lsquochildrenrsquo of our Power line of varsity pads That ties back to what the players are looking for ndash theyrsquore looking for protection but theyrsquore also look-ing for performance Years ago Riddell was established as a protec-tive company But over the past several years and now more than ever wersquore leaning towards performance and protection and wersquove adopted the tagline of lsquoProtect and Performrsquo The athlete is looking for both and theyrsquore looking to Riddell for bothrdquo

With their shoulder pads Riddell has emphasized flat pad con-struction that keeps the pads tighter and that also provides players with a better range of motion all without sacrificing protection ldquoOur shoulder pads have been modernized and not only do they look cool but players really enjoy wearing them because it gives them that ability to perform at a very high levelrdquo said Moller

Schuttrsquos shoulder pads for 2014 are highlighted by the AiR Maxx Flex 20 and O2 Pro The AiR Maxx Flexx 20 with a retail price of $300 features Triple Shoulder Protection combining TPU Energy Lock Technology with D3O and a clavicle channel system This

will also feature several youth mod-els including the Recruit Hybrid $90 XP Hybrid $90 Vengeance DCT Hybrid + $115 and Youth AiR XP Pro $190 among others

ldquoEveryone is always looking for lighter and strongerrdquo said Glenn Beckmann director of marketing communications for Schutt Sports

ldquoWersquore always looking into new poly-mers and new materials that we can make helmets and faceguards from We just introduced a newly engi-neered polymer padding for some of our youth helmets called D3O Ev-eryonersquos looking for that balance be-tween lightweight and the best pro-tectionrdquo

Beckmann also shared some interesting observations regarding other notable trends in the protective equipment category ldquoOne of the negative trends that we see are third-party products that are being promoted to be put on or in helmetsrdquo he said ldquoI canrsquot tell you how many times a week I get an email from a company say-ing lsquoWe have the solution to the concussion problem Put pad-ding on the outside of the helmetrsquo Itrsquos been tried in the past and itrsquos failed Therersquos been no scientific research or scientifically valid data that says that those items actually enhance the performance of the helmet With the potential risks involved with altering our helmetsrsquo configuration we strongly recommend against using it But there are still a lot of companies trying to take advantage of the situation involving head injuries and concussions We donrsquot want to discourage innovation but what we want these third party product developers to do is make sure that they are telling their customers all of the potential consequences Alteration to the configuration of a helmet may void the warranty on the helmet and can void the NOCSAE certification for example That would make the helmet illegal to use in the vast major-ity of organized footballrdquo

Despite some of the drawbacks to companies trying to take shortcuts to solve the concussion issue technology remains a force for progress that is helping football become safer ldquoOne trend thatrsquos auxiliary to equipment is the collection of data surrounding head impactsrdquo commented Beckmann ldquoWhere the impact is occurring how hard the impact is how many impacts is a player at a particular age level experiencing during the course of a game a week of practice or a season I think that is a very beneficial trend because ultimately that data will help everyone involved figure out how to design better helmets and how to approach diagnosing and recognizing head injuries a little bit betterrdquo

Shoulder pads are another essential protective category for foot-ball players that require manufacturers to find the perfect balance between the best protection and the lightest most comfortable per-formance capabilities

Riddellrsquos shoulder pads for 2014 will be available in three distinct levels Varsity JV and Youth Varsity level shoulder pads are led

state-of-the-art pad will be available in four arch styles -Skill QBWR All Purpose and OLDL ndash as well as in several custom colors and configurations The O2 Pro priced at $240 is a new body style and lighter than the AiR Maxx Flex 20 The O2 Pro is the most breath-able shoulder pad in Schuttrsquos line as a result of O2 Windows and a perforated body cushion

Several protective accessories such as padded apparel braces sleeves and mouthguards will highlight 2014 lines from various leading brands including Wilson Under Armour Adidas Schutt and Riddell and from companies more rooted in sports medicine and protective performance gear such as Shock Doctor EvoShield Pro-Tec and Cramer

Schutt Vengeance DCT Elite Helmet

Schutt AiR XP Pro

Riddell CPK

Schutt AiR Maxx Flex 20 Schutt O2 Pro

OCTOBER 28 2013 | SGBWeeklycom 15

Wilsonrsquos new introductions in protective apparel and accessories for 2014 focus heavily on technology Its new line of GST (Game Saving Technology) Football Protective Apparel features patent-pending Double Density compression molded pads that are de-signed for specific areas of the body Wilson designed a hard EVA foam outer layer to disburse hits across the top of the pad with a

softer inner layer of the pad against the body to absorb the impact The line is led by the GST Double Den-sity 5 Pad Football Girdle which will retail for $70

Wilsonrsquos GST line of football gloves feature patent-pending TackTech 3D Palm Technology and one of the most advanced designs in football gloves in more than a decade The GST glove line includes three dif-ferent models de-signed for specific player positions

on the field the GST Trench for OL and DL which will retail for $45 and have 3D grabbers designed to grab and handle a players jersey GST Big Skill for LB TE and DE which will retail $50 and are de-fined by a combo palm for both ball handling and tackling and the GST Skill for WR RB and DB set to retail at $55 and specialized for ball handling

Under Armour will introduce its thinnest and lightest protection system with the Game Day Armour Girdle and Game Day Short Sleeve Baselayer for men with a retail price of $75 Both pieces meet NFHS standards and feature compression in the form of an ultra-tight second-skin fit that keeps football playersrsquo muscles fresh and their recovery time fast

ldquoAccessories are a big part of our retail businessrdquo said Riddellrsquos Moller ldquoChin straps are especially important as they are tied directly with the helmet In 2013 we rolled out a new chin strap called the TCP (True Curve Protection) ldquoItrsquos really a hybrid of a soft cup chin strap and a hard cup chin strap It has the fit of a soft cup with the shell protection of a hard cup This was also in response to the helmet rule changes as players wanted the fit of a soft cup to keep the helmet secure We look at it as an opportunity to create a new chin strap different than anything else on the market If the helmet stays on the head the player stays in the game and the player stays protected The TCP Chin Strap is allowing us to excel in that areardquo

Moller also anticipates strong programs and sell-through of Rid-dellrsquos padded apparel ldquoRiddellrsquos launch of padded apparel really resonated with the consumer Wersquove seen the brand grow from just helmets and shoulder pads and now we have accessories and ap-parel Wersquore expanding our reach at retail and thatrsquos really exciting for us

Shock Doctor meanwhile seeks to remain a leader in sports protection and performance in 2014 by continuing to innovate through technology The company will launch its Ultra Pro Chin Strap in Fall 2014 at a retail price of $25 The Ultra Pro is

Wilson GST Double Density 5 Pad Football Girdle

Wilson GST Trench

Under Armour Game Day Armour Girdle

Under Armour Game Day Short Sleeve Baselayer

16 SGBWeeklycom | OCTOBER 28 2013

as well as x-strap and parallel straps for effective anterior and posterior stability to the ACLPCL The ZK-7rsquos i-Fit technology provides a semi-open design to deliver an individualized fit to help prevent slipping while the flyweight lightweight material fabrication designed with V-Tech flow through ventilation enhances cooling while in motion

Cramer Productrsquos Thunder 7 Girdle is a pre-mium protective apparel piece retailing for around $38 featuring permanent-ly attached hip tail thigh and knee pads The 7-pad integrated girdle also fea-tures hard thigh pads made from Cramerrsquos new Spider Web EVA foam and rein-forced with high impact plastic shells for maximum protection

EvoShieldrsquos 2014 football protective line offers new

items including its Padded Protective Arm Sleeve at $30 retail Made with performance compression fabric for maximum breathability and support the sleeve keeps blood circulating throughout the game and promotes faster muscle recovery The Hybrid Pro Rib Shirt and Hybrid Pro Girdle $90 and $85 respectively are available in adult and youth sizes

designed for comfort and performance is lightweight and extremely durable The strap features Airflow cooling channels that release heat for a comfortable playing experience without sacrificing protection ldquoFootball players on every level and every age rely on chin straps to protect them from impacts from opponents shoulder pads and helmets said Tony Armand Shock Doctorrsquos CEO ldquoWith its Triple Grip No-Slip snaps the Ultra Pro Chin Strap reduces the possibility that a helmet will come off during play after a hard hit so players will perform better feeling confident in their level of helmet protectionrdquo

McDavid will bring sleek new protective apparel to the market next year led by the 7932 Hex Sleeveless Shirt 5-pad and 737 Hex Thudd Short The Hex Sleeveless Shirt 5-pad will retail at $80 Adult$70 Youth

and uses strategically positioned 9mm Hex Technology to protect the critical ar-eas of the shoulders ribs and spine The Hex Thudd Short priced at $65 adult$60 youth also features Hex Technology and is designed to adjust to a football playerrsquos movement for continuous protection at the hips tailbone and thighs

Zamstrsquos main football protect for 2014 is the ZK-7 Knee Support The ZK-7 with a retail price of $80 is the strongest knee sup-port for moderate to severe sprains of the ACL PCL MCL and LCL The itemrsquos Exo-Tech QUAD provides 4-way ligament support with resin stays to support medial and lateral stability

Shock Doctor Ultra Pro Chin Strap

McDavid 737 Hex Thudd Short

Cramer Productrsquos Thunder 7 Girdle

EvoShield Padded Protective Arm Sleeve

EvoShield Hybrid Pro Rib Shirt

EvoShield Hybrid Pro Girdle

McDavid Hex Sleeveless Shirt 5-pad

Zamst ZK-7 Knee Support

OCTOBER 28 2013 | SGBWeeklycom 17

Wilson is excited to offer its GST Football in 2014 which will be available at leading big box retailers team dealers and directly from the manufacturer ldquoAs far as footballs are concerned our highlight item is still the GST (Game Saving Technology) football that is the number one selling leather game footballrdquo said Craig Kopash business director American football Wilson ldquoThe GST offers our exclusive GST leather that uses less tanning to allow more tack to come to the surface and a deeper pebble The GST also offers the patented ACL (Accurate Control Lacing) and patented sewn-on composite stripesrdquo

During 2012 Wilson tested with eight select FBS level colleges a Wilson Prestige Program that allowed the schools to build their ball from the ground up ldquoYou may have seen these footballs used on the field by Notre Dame as they made their National Championship run or by Texas AampM and their quarterbackrsquos award-filled yearrdquo commented Kopash ldquoThis year we expanded the program to 20 schools and for 2014 it will be open to all college programsrdquo He added that those testing colleges were able to select from two different patterns the exclusive Wilson Pro Pattern or the CollegiateHigh School pattern Wilson also opened up the color options on all brand identities on the GST for the first time and allowed schools up to three colors to match the brand logo and valve panels to their school colors Teams can also choose their own logo in foil colors on the third panel

The GST football features sizing that is unique and exclusive to the brand ldquoWilson is the only company that offers two sizes in the GST and Traditional lines that conform to NCAA and NHFS standardsrdquo continued Kopash ldquoWe offer not only the smaller 100310051205 pattern balls that are made to the smallest specs of the NCAA and NHFS rules but Wilson is also the only company that can offer the NFL pattern ball in a stripped NCAAHS ball -1001 and 1004 This is especially important for quarterbacks with larger hands or players looking to transition to the NFLrdquo

The GST footballrsquos patented sewn-on composite stripe boasts 82 percent more grip than traditional laces while its ACL system makes the ballrsquos laces 174 more gripable than traditional laces or the latigo lace system used in NFL game footballs

Wilsonrsquos Standard GST Football will retail at $70 while the Prestige GST will sell for $130

Both are designed to protect the ribs legs and hips of NFL athletes providing the combination of lightweight performance and maximum protection All EvoShield football protective apparel will be available at big box and specialty sporting goods retailers and various online retailers

In the Balls Category ever-improving materials will be found in foot-balls that will be available from several brands

Spalding will bring the TF-SB1 Football to market With a retail price of $100 the TF-SB1 incorporates exclusive Spiral Balance Technol-ogy which leads to tighter and more accurate passes This ball utilizes a lighter color than most traditional footballs for improved visibility while its Horween ldquoSrdquo tack leather cover creates an improved grip

Spalding TF-SB1 Football

Wilson Prestige GST

ACHIEvE YOUR GOALS

As the broadest deepest and most timely data available for the US Sports and Outdoor Active Lifestyle Market SportScanInfo is the weekly retail point-of-sale data reporting solution To learn more about how we can help your business call 7049873450 or email sportscansportsonesourcecom

Breadth of data depth of data timeliness of data

SportScanInfocomA Service of The SportsOneSource Group

18 SGBWeeklycom | OCTOBER 28 2013

HOOPING IT UP 2014 bASkETbALL EqUIPMENTWhen it comes to protective equipment basketball players playing on the hardwood are the polar opposite of football players on the gridiron Whereas football players are armed to the teeth with protective gear basketball play-ers wear a minimal amount of gear less over and under their uniforms

Chris Barry a sales associate at The Sports Authority in Nottingham MD interacts with athletes on the sales floor year-round and shared his obser-vations ldquoThe primary basketball equipment that people come in for aside from shoes are knee braces and ballsrdquo said Barry ldquoWe do have some sleeves most of the sleeves that we have are from McDavid and they have padding on the elbows Those are actually huge sellersrdquo

The sleeve category has taken off in recent years for basketball players rep-resenting a trend started by NBA players ldquoI think they sell well because most of the kids playing basketball are going for what looks goodrdquo stated Barry ldquoTheyrsquore not going for protection with sleeves to be honest They want what looks good and what is in What really helps sleeves especially those from McDavid is that they give players support in their arms and they help blood flow especially with compression And if they do fall on the court the pad-ding helps prevent bruises and the player wonrsquot be hurt as badlyrdquo

McDavidrsquos newest sleeve for 2014 is the 6500 Hex Shooter Arm Sleeve Set to retail at $20 and available in four colors the Hex Shooter utilizes 9mm Hex Technology posi-tioned at the elbow and arm compression that maintains muscle warmth and prevents abra-sions and scratches The machine washable and dryable sleeve includes hDc Moisture Management Technology to keep basketball players cool and dry

Shock Doctorrsquos leading sleeve will be the Velocity Shockskin Basketball Arm Sleeve Retailing at $30 the Velocity Shockskin sleeve is lightweight and breathable Technological

features include Pure-Vent direct ventilation that amplifies airflow throughout padded areas in ad-dition to variable stretch materials that allow for unrestricted arm and elbow movement

ldquoHonestly I think that kids seeing NBA players wearing sleeves is the biggest reason for sleeves sell-ing wellrdquo continued Barry ldquoThe bottom line is that they look good Players might say that sleeves help them out shooting the ball and compression sleeves do help with blood flow but college and NBA play-ers who wear sleeves today influence a majority of kids Theyrsquore trying to look goodrdquo

Mouthguards are a popular protective accessory with basketball players who are always cognizant of protecting themselves against inadvertent flail-ing elbows ldquoShock Doctor with the Nano Double Mouthguard usually sells well for us and we expect them to lead the way in 2014rdquo observed Barry

Shock Doctorrsquos basketball mouthguards for 2014 are highlighted by the Basketball STC Mouthguard in addition to the Nano Double Mouthguard called out by The Sports Authorityrsquos Barry The Basketball STC retails for $20 and is fully equipped with a gel-fit liner for a snug comfortable mold to an athletersquos teeth The Nano Double priced at $25 is a dual-arch low profile mouthguard designed to amplify upper and lower jaw protection It is also equipped with Shock Doctorrsquos Tri-Bite and MORA technology for a com-fortable correctly positioned bite

McDavid 6500 Hex Shooter Arm Sleeve

Shock Doctor Velocity Shockskin Basketball Arm Sleeve

OCTOBER 28 2013 | SGBWeeklycom 19

Pro-Tec will be helping basketball play-ers protect their legs and feet with two new products among several other protective items offered by the Redmond WA-based sports medicine manufacturer Pro-Tecrsquos Gel Force Knee Support is a great sports

medicine piece for basketball players ndash as well as athletes in any

other sport - recovering from knee injuries or looking for extra support and protec-tion The Gel Force Knee Support retails for $30 Medical applications for the support include Patello-Femoral pain syndrome Patellar tracking chondromalacia and mi-nor meniscus and ligament tears The com-panyrsquos Gel Force Ankle Support is essential for players suffering from ankle sprains basketballrsquos most widespread injury ldquoThe Gel Force Ankle Support is made with breathable material fits like a sock and provides compression and medial and lat-eral supportrdquo said Jennie Habersetzer mar-keting and sales at Pro-Tec Athletics ldquoItrsquos common for basketball players to wear and it fits nicely in a basketball shoerdquo Pro-Tec items can be found at specialty running and

sporting goods storesCramer Productsrsquo Per-

formance Shorts are ideal for basketball players to wear under their uni-form or practice shorts to improve their game Retailing at $60 the shorts consist of high stretch panels that pro-vide compression and support to core muscle groups during intense

activity In addition abdominal support panels also provide compression to core muscle groups while the seamless side panel construction offers comfort

When it comes to basketballs a few nota-ble models are ex-pected to be hot for 2014 ldquoThere are a couple basketballs that we expect to sell well in 2014rdquo said Barry ldquoThe Spalding TF1000 Classic Adult Bas-ketball comes to mind first Irsquove probably had three or four high school coaches come in and buy six or seven balls It has a mi-crofiber composite so the leatherrsquos going to be better the ball is longer lasting and the bladder is better because it holds more air The bounce is supposed to be great with that particular ballrdquo

Aside from Spalding Wilson Adidas and Nike Barry singled out Under Armour as a brand rapidly gaining market share and popularity in the basketball category ldquoUnder Armour is going to be one of the biggest companies soon especially in basketball and football Everything that theyrsquore doing now is tremendousrdquo he explained ldquoNikersquos going to outpace Under Armour in shoes but when it comes to apparel balls and some equipment Under Armour is going to be up thererdquo The Under Armour 495 Indoor Outdoor Basketball which retails for $30 and can be found at all major big box retailers is expected to be a big seller in 2014 Barry added that Under Armourrsquos rapid rise can be attributed to effective marketing persistent brand-building and desirable products that resonate with consumers

According to Barry price points for basketballs have stayed fairly consistent in the mid- and mid-to-upper range over the past few years ldquoThe Spalding TF1000 is going to be about $70 But then you also the Spalding NeverFlat Ball which is also a great ball and stays inflated about 10 times longer than any other ball retailing for $55rdquo he said ldquoI would say any ball from around $40 to about $80 would be considered the mid-to-upper end price

point range Thatrsquos compared to the official NBA leather basketball which sells for $150 That ball would be the high endrdquo

In the field equipment category players can turn to training hoops to improve their shooting Goalrilla a leader in sports training equipment will have the CV 60 Basketball System available at Dickrsquos Sporting Goods and specialty retailers nationwide With a retail price of about $1400 the CV 60 is capable of handling over 1000 pounds of vertical torque to the rim It is constructed with a one-piece steel pole for strength as well as an all-steel precise height adjustment from 7 frac12 feet to 10 feet

Shock Doctor Basketball STC Mouthguard

Pro-Tec Gel Force Knee Support

Pro-Tec Gel Force

Ankle Support

Cramer Productsrsquo Performance Shorts

Spalding TF1000 Classic Adult Basketball

Under Armour 495 Indoor Outdoor Basketball

Spalding NeverFlat Ball

Goalrilla CV 60 Basketball System

Shock Doctor Nano Double Mouthguard

20 SGBWeeklycom | OCTOBER 28 2013

JUST FOR kICkS 2013 SOCCER EqUIPMENTSoccer players will also benefit from in-creasingly advanced equipment whether in the form of shin guards balls soccer goals or protective accessories

Unlike hardgoods in other sports shin guards remain a more functional necessity that depends less on technological features than other higher-priced protective pieces ldquoDepending on the playerrsquos age and what level theyrsquore playing in shin guards can help tremendouslyrdquo shared The Sports Author-ityrsquos Barry ldquoIf yoursquore from age 15 to about 20 playing club ball or high school yoursquore not going to need anything too protective unless you injured your ankle or you really want to protect yourself Most of the time soccer players just put on something simple that covers a little of the shin and they run Kids in Europe use cardboard and put that on their shins and go runningrdquo

Barry observed that one shin guard in particular that a lot of people have been buying for kids ages 10 and below is the Nike Youth Charge Shin Guards which retails for about $15 ldquoMost people are loyal to brands whether they like Nike or they like Adidasrdquo he stated ldquoBut if somebody appreciates the sport as much as the avid players do they will go for whatrsquos best for them Irsquom a serious player and I used to love Adidas shoes But since Irsquove gotten older Irsquove switched over to Nike and I also switched to Umbro cleats when I was 14 Every brand fits a little differently Nike cleats and shin guards fit

more narrowly on the foot and leg where compared to Adidas which have a more natural fit Adidas shin guards will provide more coverage than Nike shin guards and they will cover a majority of the leg instead of just the shinrdquo

Oftentimes shin guard purchases are made with affordability in mind especially for younger players Itrsquos not until players get older and more serious that shin guard purchases and preferences may get more specialized but even then most soccer players see shin guards as a basic necessity and not an item that they expect perfor-mance or technologically advanced protec-tion from ldquoIrsquom also a coach and with most of the kids that I know their parents will buy them the cheapest shin guards and the cheapest cleats and they just go out and playrdquo said Barry ldquoEven players who play club and travel soccer theyrsquore usually going for something that covers most of the shin that they can fit easily under their socks and get cleared by the referees so that they can playrdquo

The mens Adidas Nitrocharge Pro Shin Guards with a retail price of $20 should be a big seller for next year Designed with a light and flex-ible shield these shin guards feature an easy slip-in construction and com-pression fabric that helps support blood flow A compression sleeve supports blood flow back to the body center while soft synthetic lining makes these guards comfortable

Wilsonrsquos NCAA Forte Shin Guard retail-ing for $25 will be a key new shin guard for 2014 This NCAA-branded guard has a comfort fit Lycra sleeve with power band

enhancements for added compression and muscle cir-culation with a removable inner shell NOCSAE ap-proved the NCAA Forte is available in 3 sizes dictated by player height

Franklin Sports will offer a high performing affordable shin guard with its MLS Premier Shin Guards Priced at $20 the MLS Premiers feature an air tube enhanced shell that increases abrasion resis-tance and impact resistance Its adjustable straps conform to leg size while poly back-ing enhances comfort and feel and a detach-able ankle pad with comfort stirrup ensures a proper and customized fit

Storelli Sports is an emerging manufac-turer that will be offering premium soccer equipment in 2014 Based in Brooklyn NY Storelli Sports is the first and only

brand dedicated to soccer protective-wear Storellirsquos sig-nature item is the ExoShield Head-guard a potentially g r o u n d b r e a k i n g

guard that helps protect against impacts to the head Set to retail at online specialty re-tailers for about $60 the ExoShield is the most protective soccer headguard on the market worn by world-class professional players in English Premier League and Champions League It has outperformed tra-ditional headguards in scientific protection testing and reduces the effect of G-forces by over 50 percent with a cool design that avoids the traditional ldquohelmetrdquo look The ExoShield incorporates the same lightweight

Adidas Nitrocharge Pro Shin Guards

Wilsonrsquos NCAA Forte Shin Guard

Storelli Sports ExoShield Headguard

OCTOBER 28 2013 | SGBWeeklycom 21

open-cell viscoelastic foam used in combat-grade military helmet liners and is constructed specifically for soccer with best-in-class materials to provide superior impact absorption temperature control breathability and comfort

Storelli will also have its BodyShield Leg Guards as a feature item for next year With a $40 price tag the BodyShield Leg Guards fea-ture high-performance Poron XRD polyurethane foam for maxi-mum protection from impact and abrasion It also includes ad-

vanced anti-microbial treatment which reduces the risk of infections These guards are also flexible and comfort-able as its unique padding design and placement enhances mobility without compromising protection

Zamst will be helping soccer players reinforce protect and recover better than ever with their support technology One of Zamstrsquos key items in soccer is the TS-1 Compression Thigh Support which will retail at $50 The TS-1 provides com-pressive muscular support for the thigh muscles ndash the quadriceps adductors and hamstrings Itrsquos i-Fit technology allows for easy application and adjustable two-way compression for enhanced comfort and concentrated muscle support and the supportrsquos anatomical design ensures a customized fit superior support and excellent heat retention

Pro-Tec will offer several premium sports medicine items for soccer play-ers dealing with injuries and pain Pro-

Tecrsquos Ankle Wrap about $19 has a form-fitting neoprene sleeve for compression making it an excellent treatment for ankle sprains White straps can be wrapped around as tightly as necessary for ad-ditional support The Knee Pro-Tec Patellar Tendon Strap which can be used for any sport and is priced at $17 is especially useful for soccer players It provides targeted compression to the base of the patellar tendon to stabilize the knee so the joint can track correctly The strap is most often used for pain centrally located around the patella or kneecap an especially for patellar tendonitis and Osgood-Schlatters disease

For field equipment Goalrilla will have goals and training systems to help soccer players hone their shooting

skills Brand new is the Goalrilla Gamemaker Soccer Goal line an innovative line of air-pressurized durable and transportable soccer goals The Gamemaker gives soccer players the ability to pump up a sturdy goal which reaches its full size in 90 seconds and replicates the authentic play of a traditional steel

goal Depending on the goal size the retail price ranges from $180 to $700 Goalrillarsquos Striker Trainer $350 is a double-sided soccer

goal for strengthening essential soccer skills as well as shooting and scoring potential for players of all ages Both the Gamemaker and Striker Trainer will be available at soccer specialty retailers on-line at Goalrillacom and at other sporting goods stores

Several cool soccer balls will be available for 2014 ldquoI personally like the Wembley Ball from Adidasrdquo shared Barry ldquoNike will have the In-cyte which includes the La Liga and Series A versions and those will be some of the biggest sellers because kids love playing with the balls used by the prosrdquo

The NCAA Forte FYbrid Premium Match Ball from Wilson is another key soccer ball for 2014 Retailing at $120 the NCAA Forte FYbrid is the official ball of the NCAA Soccer Championships Both NCAA and FIFA approved and available in four colors it boasts Fused Panel Technology which minimizes water and moisture intake making it both highperforming and durable in all kinds of game conditions

Adidas will be rolling out the Finale Lisbon OMB Ball at retail for $150 Rigorously tested to receive the highest FIFA rating the Finale Lisbon OMB is the official match ball for the UEFA 2014 Champions League tournament Technology is a point of emphasis with this ball as it is thermally bonded with a seamless surface for superior touch and low water uptake It also has a butyl bladder for best air retention

Once again the trend of young players drawing inspiration from their favorite professional play-ers has led to big demand for pro-style equipment ldquoKids want to look like theyrsquore playing with a professional ballrdquo said The Sports Authorityrsquos Barry

Storelli Sports BodyShield Leg Guards

Pro-Tec Patellar Tendon Strap

Pro-Tec Ankle Wrap Wilson NCAA Forte FYbrid Premium

Match Ball

Adidas Finale Lisbon OMB Ball

Goalrilla Gamemaker Soccer Goal

Goalrilla Striker Trainer

Zamst TS-1 Compression Thigh Support

22 SGBWeeklycom | OCTOBER 7 2013

CALENDARFor full year calendar go to sportsonesourcecomevents

TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

oCtober

29-31 Sport Source Asia Hong Kong

29-1 NASGW Expo Grapevine Tx

noVember

1-3 NBS Fall Athletic Market Austin Tx

5-7 TAG FallWinter Show St louis MO

15-17 ADA Fall Show San Antonio Tx

24-26 Sports Inc Athletic Show las Vegas NV

deCember

2-4 EORA SE Winter Market Asheville NC

3-4 WWSRA NW Early Preview Seattle WA

3-5 MRA December Market lansing MI

4-6 FFANy New york Ny

10-11 EORA FlA Winter Market Punta Gorda Fl

10-11 WWSRA NorCal Early Preview TBA

11-12 Atlanta Shoe Market Atlanta GA

JAnUArY

6-8 ATA Show Nashville TN

7-9 MWSRA january Show Madison WI

7-9 WWSRA Rocky Mtn Preview Denver CO

7-9 WWSRA Northwest Preview Portland OR

9-11 Surf Expo Orlando Fl13-14 WWSRA Intermountain Preview Salt lake City UT

Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg

National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg

Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom

Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg

Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg

Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg

Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom

Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom

Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com

Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom

13-15 WWSRA NorCal Early Preview Reno NV

14-17 SHOT Show las Vegas NV

15-18 NBS Winter-Specialty Market Fort Worth Tx

16-18 Sports licensing amp Tailgate Show las Vegas NV

17-19 Imprinted Sportswear Show (ISS) long Beach CA

21 ORWM Demo Day TBA

22-25 Outdoor Retailer Winter Market Salt lake City UT

30-2 SIA Snow Show Denver CO

FebrUArY

3-4 SIA On-Snow Demo Copper Mountain CO

3-4 SIA Nordic Demo Copper Mountain CO

5-7 FFANy New york Ny

5-8 Sports Inc Outdoor Show Phoenix AZ

6-10 NBS Semi-Annual Market Fort Worth Tx

9-11 EORA SE February Show Greenville SC

10-13 Worldwide Spring Show Reno NV

11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN

mArCH

14-16 Imprinted Sportswear Show (ISS) Atlantic City Nj

AprIL

4-6 Imprinted Sportswear Show (ISS) Orlando Fl

22 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 23

MARK YOURCALENDARS

Summer Market AUGUST 6-9 2014

Open Air Demo AUGUST 5 2014

Winter Market JANUARY 22-25 2014

All Mountain Demo JANUARY 21 2014

Page 13: ISSUE 1343 OCTOBER 28, 2013 The Weekly Digital ...d4ex6pvli7xof.cloudfront.net/sgbweekly/2013/SGB_13Q4/...Skechers USA, Inc. reported earnings jumped 143.6 percent in its third quarter

OCTOBER 28 2013 | SGBWeeklycom 15

Wilsonrsquos new introductions in protective apparel and accessories for 2014 focus heavily on technology Its new line of GST (Game Saving Technology) Football Protective Apparel features patent-pending Double Density compression molded pads that are de-signed for specific areas of the body Wilson designed a hard EVA foam outer layer to disburse hits across the top of the pad with a

softer inner layer of the pad against the body to absorb the impact The line is led by the GST Double Den-sity 5 Pad Football Girdle which will retail for $70

Wilsonrsquos GST line of football gloves feature patent-pending TackTech 3D Palm Technology and one of the most advanced designs in football gloves in more than a decade The GST glove line includes three dif-ferent models de-signed for specific player positions

on the field the GST Trench for OL and DL which will retail for $45 and have 3D grabbers designed to grab and handle a players jersey GST Big Skill for LB TE and DE which will retail $50 and are de-fined by a combo palm for both ball handling and tackling and the GST Skill for WR RB and DB set to retail at $55 and specialized for ball handling

Under Armour will introduce its thinnest and lightest protection system with the Game Day Armour Girdle and Game Day Short Sleeve Baselayer for men with a retail price of $75 Both pieces meet NFHS standards and feature compression in the form of an ultra-tight second-skin fit that keeps football playersrsquo muscles fresh and their recovery time fast

ldquoAccessories are a big part of our retail businessrdquo said Riddellrsquos Moller ldquoChin straps are especially important as they are tied directly with the helmet In 2013 we rolled out a new chin strap called the TCP (True Curve Protection) ldquoItrsquos really a hybrid of a soft cup chin strap and a hard cup chin strap It has the fit of a soft cup with the shell protection of a hard cup This was also in response to the helmet rule changes as players wanted the fit of a soft cup to keep the helmet secure We look at it as an opportunity to create a new chin strap different than anything else on the market If the helmet stays on the head the player stays in the game and the player stays protected The TCP Chin Strap is allowing us to excel in that areardquo

Moller also anticipates strong programs and sell-through of Rid-dellrsquos padded apparel ldquoRiddellrsquos launch of padded apparel really resonated with the consumer Wersquove seen the brand grow from just helmets and shoulder pads and now we have accessories and ap-parel Wersquore expanding our reach at retail and thatrsquos really exciting for us

Shock Doctor meanwhile seeks to remain a leader in sports protection and performance in 2014 by continuing to innovate through technology The company will launch its Ultra Pro Chin Strap in Fall 2014 at a retail price of $25 The Ultra Pro is

Wilson GST Double Density 5 Pad Football Girdle

Wilson GST Trench

Under Armour Game Day Armour Girdle

Under Armour Game Day Short Sleeve Baselayer

16 SGBWeeklycom | OCTOBER 28 2013

as well as x-strap and parallel straps for effective anterior and posterior stability to the ACLPCL The ZK-7rsquos i-Fit technology provides a semi-open design to deliver an individualized fit to help prevent slipping while the flyweight lightweight material fabrication designed with V-Tech flow through ventilation enhances cooling while in motion

Cramer Productrsquos Thunder 7 Girdle is a pre-mium protective apparel piece retailing for around $38 featuring permanent-ly attached hip tail thigh and knee pads The 7-pad integrated girdle also fea-tures hard thigh pads made from Cramerrsquos new Spider Web EVA foam and rein-forced with high impact plastic shells for maximum protection

EvoShieldrsquos 2014 football protective line offers new

items including its Padded Protective Arm Sleeve at $30 retail Made with performance compression fabric for maximum breathability and support the sleeve keeps blood circulating throughout the game and promotes faster muscle recovery The Hybrid Pro Rib Shirt and Hybrid Pro Girdle $90 and $85 respectively are available in adult and youth sizes

designed for comfort and performance is lightweight and extremely durable The strap features Airflow cooling channels that release heat for a comfortable playing experience without sacrificing protection ldquoFootball players on every level and every age rely on chin straps to protect them from impacts from opponents shoulder pads and helmets said Tony Armand Shock Doctorrsquos CEO ldquoWith its Triple Grip No-Slip snaps the Ultra Pro Chin Strap reduces the possibility that a helmet will come off during play after a hard hit so players will perform better feeling confident in their level of helmet protectionrdquo

McDavid will bring sleek new protective apparel to the market next year led by the 7932 Hex Sleeveless Shirt 5-pad and 737 Hex Thudd Short The Hex Sleeveless Shirt 5-pad will retail at $80 Adult$70 Youth

and uses strategically positioned 9mm Hex Technology to protect the critical ar-eas of the shoulders ribs and spine The Hex Thudd Short priced at $65 adult$60 youth also features Hex Technology and is designed to adjust to a football playerrsquos movement for continuous protection at the hips tailbone and thighs

Zamstrsquos main football protect for 2014 is the ZK-7 Knee Support The ZK-7 with a retail price of $80 is the strongest knee sup-port for moderate to severe sprains of the ACL PCL MCL and LCL The itemrsquos Exo-Tech QUAD provides 4-way ligament support with resin stays to support medial and lateral stability

Shock Doctor Ultra Pro Chin Strap

McDavid 737 Hex Thudd Short

Cramer Productrsquos Thunder 7 Girdle

EvoShield Padded Protective Arm Sleeve

EvoShield Hybrid Pro Rib Shirt

EvoShield Hybrid Pro Girdle

McDavid Hex Sleeveless Shirt 5-pad

Zamst ZK-7 Knee Support

OCTOBER 28 2013 | SGBWeeklycom 17

Wilson is excited to offer its GST Football in 2014 which will be available at leading big box retailers team dealers and directly from the manufacturer ldquoAs far as footballs are concerned our highlight item is still the GST (Game Saving Technology) football that is the number one selling leather game footballrdquo said Craig Kopash business director American football Wilson ldquoThe GST offers our exclusive GST leather that uses less tanning to allow more tack to come to the surface and a deeper pebble The GST also offers the patented ACL (Accurate Control Lacing) and patented sewn-on composite stripesrdquo

During 2012 Wilson tested with eight select FBS level colleges a Wilson Prestige Program that allowed the schools to build their ball from the ground up ldquoYou may have seen these footballs used on the field by Notre Dame as they made their National Championship run or by Texas AampM and their quarterbackrsquos award-filled yearrdquo commented Kopash ldquoThis year we expanded the program to 20 schools and for 2014 it will be open to all college programsrdquo He added that those testing colleges were able to select from two different patterns the exclusive Wilson Pro Pattern or the CollegiateHigh School pattern Wilson also opened up the color options on all brand identities on the GST for the first time and allowed schools up to three colors to match the brand logo and valve panels to their school colors Teams can also choose their own logo in foil colors on the third panel

The GST football features sizing that is unique and exclusive to the brand ldquoWilson is the only company that offers two sizes in the GST and Traditional lines that conform to NCAA and NHFS standardsrdquo continued Kopash ldquoWe offer not only the smaller 100310051205 pattern balls that are made to the smallest specs of the NCAA and NHFS rules but Wilson is also the only company that can offer the NFL pattern ball in a stripped NCAAHS ball -1001 and 1004 This is especially important for quarterbacks with larger hands or players looking to transition to the NFLrdquo

The GST footballrsquos patented sewn-on composite stripe boasts 82 percent more grip than traditional laces while its ACL system makes the ballrsquos laces 174 more gripable than traditional laces or the latigo lace system used in NFL game footballs

Wilsonrsquos Standard GST Football will retail at $70 while the Prestige GST will sell for $130

Both are designed to protect the ribs legs and hips of NFL athletes providing the combination of lightweight performance and maximum protection All EvoShield football protective apparel will be available at big box and specialty sporting goods retailers and various online retailers

In the Balls Category ever-improving materials will be found in foot-balls that will be available from several brands

Spalding will bring the TF-SB1 Football to market With a retail price of $100 the TF-SB1 incorporates exclusive Spiral Balance Technol-ogy which leads to tighter and more accurate passes This ball utilizes a lighter color than most traditional footballs for improved visibility while its Horween ldquoSrdquo tack leather cover creates an improved grip

Spalding TF-SB1 Football

Wilson Prestige GST

ACHIEvE YOUR GOALS

As the broadest deepest and most timely data available for the US Sports and Outdoor Active Lifestyle Market SportScanInfo is the weekly retail point-of-sale data reporting solution To learn more about how we can help your business call 7049873450 or email sportscansportsonesourcecom

Breadth of data depth of data timeliness of data

SportScanInfocomA Service of The SportsOneSource Group

18 SGBWeeklycom | OCTOBER 28 2013

HOOPING IT UP 2014 bASkETbALL EqUIPMENTWhen it comes to protective equipment basketball players playing on the hardwood are the polar opposite of football players on the gridiron Whereas football players are armed to the teeth with protective gear basketball play-ers wear a minimal amount of gear less over and under their uniforms

Chris Barry a sales associate at The Sports Authority in Nottingham MD interacts with athletes on the sales floor year-round and shared his obser-vations ldquoThe primary basketball equipment that people come in for aside from shoes are knee braces and ballsrdquo said Barry ldquoWe do have some sleeves most of the sleeves that we have are from McDavid and they have padding on the elbows Those are actually huge sellersrdquo

The sleeve category has taken off in recent years for basketball players rep-resenting a trend started by NBA players ldquoI think they sell well because most of the kids playing basketball are going for what looks goodrdquo stated Barry ldquoTheyrsquore not going for protection with sleeves to be honest They want what looks good and what is in What really helps sleeves especially those from McDavid is that they give players support in their arms and they help blood flow especially with compression And if they do fall on the court the pad-ding helps prevent bruises and the player wonrsquot be hurt as badlyrdquo

McDavidrsquos newest sleeve for 2014 is the 6500 Hex Shooter Arm Sleeve Set to retail at $20 and available in four colors the Hex Shooter utilizes 9mm Hex Technology posi-tioned at the elbow and arm compression that maintains muscle warmth and prevents abra-sions and scratches The machine washable and dryable sleeve includes hDc Moisture Management Technology to keep basketball players cool and dry

Shock Doctorrsquos leading sleeve will be the Velocity Shockskin Basketball Arm Sleeve Retailing at $30 the Velocity Shockskin sleeve is lightweight and breathable Technological

features include Pure-Vent direct ventilation that amplifies airflow throughout padded areas in ad-dition to variable stretch materials that allow for unrestricted arm and elbow movement

ldquoHonestly I think that kids seeing NBA players wearing sleeves is the biggest reason for sleeves sell-ing wellrdquo continued Barry ldquoThe bottom line is that they look good Players might say that sleeves help them out shooting the ball and compression sleeves do help with blood flow but college and NBA play-ers who wear sleeves today influence a majority of kids Theyrsquore trying to look goodrdquo

Mouthguards are a popular protective accessory with basketball players who are always cognizant of protecting themselves against inadvertent flail-ing elbows ldquoShock Doctor with the Nano Double Mouthguard usually sells well for us and we expect them to lead the way in 2014rdquo observed Barry

Shock Doctorrsquos basketball mouthguards for 2014 are highlighted by the Basketball STC Mouthguard in addition to the Nano Double Mouthguard called out by The Sports Authorityrsquos Barry The Basketball STC retails for $20 and is fully equipped with a gel-fit liner for a snug comfortable mold to an athletersquos teeth The Nano Double priced at $25 is a dual-arch low profile mouthguard designed to amplify upper and lower jaw protection It is also equipped with Shock Doctorrsquos Tri-Bite and MORA technology for a com-fortable correctly positioned bite

McDavid 6500 Hex Shooter Arm Sleeve

Shock Doctor Velocity Shockskin Basketball Arm Sleeve

OCTOBER 28 2013 | SGBWeeklycom 19

Pro-Tec will be helping basketball play-ers protect their legs and feet with two new products among several other protective items offered by the Redmond WA-based sports medicine manufacturer Pro-Tecrsquos Gel Force Knee Support is a great sports

medicine piece for basketball players ndash as well as athletes in any

other sport - recovering from knee injuries or looking for extra support and protec-tion The Gel Force Knee Support retails for $30 Medical applications for the support include Patello-Femoral pain syndrome Patellar tracking chondromalacia and mi-nor meniscus and ligament tears The com-panyrsquos Gel Force Ankle Support is essential for players suffering from ankle sprains basketballrsquos most widespread injury ldquoThe Gel Force Ankle Support is made with breathable material fits like a sock and provides compression and medial and lat-eral supportrdquo said Jennie Habersetzer mar-keting and sales at Pro-Tec Athletics ldquoItrsquos common for basketball players to wear and it fits nicely in a basketball shoerdquo Pro-Tec items can be found at specialty running and

sporting goods storesCramer Productsrsquo Per-

formance Shorts are ideal for basketball players to wear under their uni-form or practice shorts to improve their game Retailing at $60 the shorts consist of high stretch panels that pro-vide compression and support to core muscle groups during intense

activity In addition abdominal support panels also provide compression to core muscle groups while the seamless side panel construction offers comfort

When it comes to basketballs a few nota-ble models are ex-pected to be hot for 2014 ldquoThere are a couple basketballs that we expect to sell well in 2014rdquo said Barry ldquoThe Spalding TF1000 Classic Adult Bas-ketball comes to mind first Irsquove probably had three or four high school coaches come in and buy six or seven balls It has a mi-crofiber composite so the leatherrsquos going to be better the ball is longer lasting and the bladder is better because it holds more air The bounce is supposed to be great with that particular ballrdquo

Aside from Spalding Wilson Adidas and Nike Barry singled out Under Armour as a brand rapidly gaining market share and popularity in the basketball category ldquoUnder Armour is going to be one of the biggest companies soon especially in basketball and football Everything that theyrsquore doing now is tremendousrdquo he explained ldquoNikersquos going to outpace Under Armour in shoes but when it comes to apparel balls and some equipment Under Armour is going to be up thererdquo The Under Armour 495 Indoor Outdoor Basketball which retails for $30 and can be found at all major big box retailers is expected to be a big seller in 2014 Barry added that Under Armourrsquos rapid rise can be attributed to effective marketing persistent brand-building and desirable products that resonate with consumers

According to Barry price points for basketballs have stayed fairly consistent in the mid- and mid-to-upper range over the past few years ldquoThe Spalding TF1000 is going to be about $70 But then you also the Spalding NeverFlat Ball which is also a great ball and stays inflated about 10 times longer than any other ball retailing for $55rdquo he said ldquoI would say any ball from around $40 to about $80 would be considered the mid-to-upper end price

point range Thatrsquos compared to the official NBA leather basketball which sells for $150 That ball would be the high endrdquo

In the field equipment category players can turn to training hoops to improve their shooting Goalrilla a leader in sports training equipment will have the CV 60 Basketball System available at Dickrsquos Sporting Goods and specialty retailers nationwide With a retail price of about $1400 the CV 60 is capable of handling over 1000 pounds of vertical torque to the rim It is constructed with a one-piece steel pole for strength as well as an all-steel precise height adjustment from 7 frac12 feet to 10 feet

Shock Doctor Basketball STC Mouthguard

Pro-Tec Gel Force Knee Support

Pro-Tec Gel Force

Ankle Support

Cramer Productsrsquo Performance Shorts

Spalding TF1000 Classic Adult Basketball

Under Armour 495 Indoor Outdoor Basketball

Spalding NeverFlat Ball

Goalrilla CV 60 Basketball System

Shock Doctor Nano Double Mouthguard

20 SGBWeeklycom | OCTOBER 28 2013

JUST FOR kICkS 2013 SOCCER EqUIPMENTSoccer players will also benefit from in-creasingly advanced equipment whether in the form of shin guards balls soccer goals or protective accessories

Unlike hardgoods in other sports shin guards remain a more functional necessity that depends less on technological features than other higher-priced protective pieces ldquoDepending on the playerrsquos age and what level theyrsquore playing in shin guards can help tremendouslyrdquo shared The Sports Author-ityrsquos Barry ldquoIf yoursquore from age 15 to about 20 playing club ball or high school yoursquore not going to need anything too protective unless you injured your ankle or you really want to protect yourself Most of the time soccer players just put on something simple that covers a little of the shin and they run Kids in Europe use cardboard and put that on their shins and go runningrdquo

Barry observed that one shin guard in particular that a lot of people have been buying for kids ages 10 and below is the Nike Youth Charge Shin Guards which retails for about $15 ldquoMost people are loyal to brands whether they like Nike or they like Adidasrdquo he stated ldquoBut if somebody appreciates the sport as much as the avid players do they will go for whatrsquos best for them Irsquom a serious player and I used to love Adidas shoes But since Irsquove gotten older Irsquove switched over to Nike and I also switched to Umbro cleats when I was 14 Every brand fits a little differently Nike cleats and shin guards fit

more narrowly on the foot and leg where compared to Adidas which have a more natural fit Adidas shin guards will provide more coverage than Nike shin guards and they will cover a majority of the leg instead of just the shinrdquo

Oftentimes shin guard purchases are made with affordability in mind especially for younger players Itrsquos not until players get older and more serious that shin guard purchases and preferences may get more specialized but even then most soccer players see shin guards as a basic necessity and not an item that they expect perfor-mance or technologically advanced protec-tion from ldquoIrsquom also a coach and with most of the kids that I know their parents will buy them the cheapest shin guards and the cheapest cleats and they just go out and playrdquo said Barry ldquoEven players who play club and travel soccer theyrsquore usually going for something that covers most of the shin that they can fit easily under their socks and get cleared by the referees so that they can playrdquo

The mens Adidas Nitrocharge Pro Shin Guards with a retail price of $20 should be a big seller for next year Designed with a light and flex-ible shield these shin guards feature an easy slip-in construction and com-pression fabric that helps support blood flow A compression sleeve supports blood flow back to the body center while soft synthetic lining makes these guards comfortable

Wilsonrsquos NCAA Forte Shin Guard retail-ing for $25 will be a key new shin guard for 2014 This NCAA-branded guard has a comfort fit Lycra sleeve with power band

enhancements for added compression and muscle cir-culation with a removable inner shell NOCSAE ap-proved the NCAA Forte is available in 3 sizes dictated by player height

Franklin Sports will offer a high performing affordable shin guard with its MLS Premier Shin Guards Priced at $20 the MLS Premiers feature an air tube enhanced shell that increases abrasion resis-tance and impact resistance Its adjustable straps conform to leg size while poly back-ing enhances comfort and feel and a detach-able ankle pad with comfort stirrup ensures a proper and customized fit

Storelli Sports is an emerging manufac-turer that will be offering premium soccer equipment in 2014 Based in Brooklyn NY Storelli Sports is the first and only

brand dedicated to soccer protective-wear Storellirsquos sig-nature item is the ExoShield Head-guard a potentially g r o u n d b r e a k i n g

guard that helps protect against impacts to the head Set to retail at online specialty re-tailers for about $60 the ExoShield is the most protective soccer headguard on the market worn by world-class professional players in English Premier League and Champions League It has outperformed tra-ditional headguards in scientific protection testing and reduces the effect of G-forces by over 50 percent with a cool design that avoids the traditional ldquohelmetrdquo look The ExoShield incorporates the same lightweight

Adidas Nitrocharge Pro Shin Guards

Wilsonrsquos NCAA Forte Shin Guard

Storelli Sports ExoShield Headguard

OCTOBER 28 2013 | SGBWeeklycom 21

open-cell viscoelastic foam used in combat-grade military helmet liners and is constructed specifically for soccer with best-in-class materials to provide superior impact absorption temperature control breathability and comfort

Storelli will also have its BodyShield Leg Guards as a feature item for next year With a $40 price tag the BodyShield Leg Guards fea-ture high-performance Poron XRD polyurethane foam for maxi-mum protection from impact and abrasion It also includes ad-

vanced anti-microbial treatment which reduces the risk of infections These guards are also flexible and comfort-able as its unique padding design and placement enhances mobility without compromising protection

Zamst will be helping soccer players reinforce protect and recover better than ever with their support technology One of Zamstrsquos key items in soccer is the TS-1 Compression Thigh Support which will retail at $50 The TS-1 provides com-pressive muscular support for the thigh muscles ndash the quadriceps adductors and hamstrings Itrsquos i-Fit technology allows for easy application and adjustable two-way compression for enhanced comfort and concentrated muscle support and the supportrsquos anatomical design ensures a customized fit superior support and excellent heat retention

Pro-Tec will offer several premium sports medicine items for soccer play-ers dealing with injuries and pain Pro-

Tecrsquos Ankle Wrap about $19 has a form-fitting neoprene sleeve for compression making it an excellent treatment for ankle sprains White straps can be wrapped around as tightly as necessary for ad-ditional support The Knee Pro-Tec Patellar Tendon Strap which can be used for any sport and is priced at $17 is especially useful for soccer players It provides targeted compression to the base of the patellar tendon to stabilize the knee so the joint can track correctly The strap is most often used for pain centrally located around the patella or kneecap an especially for patellar tendonitis and Osgood-Schlatters disease

For field equipment Goalrilla will have goals and training systems to help soccer players hone their shooting

skills Brand new is the Goalrilla Gamemaker Soccer Goal line an innovative line of air-pressurized durable and transportable soccer goals The Gamemaker gives soccer players the ability to pump up a sturdy goal which reaches its full size in 90 seconds and replicates the authentic play of a traditional steel

goal Depending on the goal size the retail price ranges from $180 to $700 Goalrillarsquos Striker Trainer $350 is a double-sided soccer

goal for strengthening essential soccer skills as well as shooting and scoring potential for players of all ages Both the Gamemaker and Striker Trainer will be available at soccer specialty retailers on-line at Goalrillacom and at other sporting goods stores

Several cool soccer balls will be available for 2014 ldquoI personally like the Wembley Ball from Adidasrdquo shared Barry ldquoNike will have the In-cyte which includes the La Liga and Series A versions and those will be some of the biggest sellers because kids love playing with the balls used by the prosrdquo

The NCAA Forte FYbrid Premium Match Ball from Wilson is another key soccer ball for 2014 Retailing at $120 the NCAA Forte FYbrid is the official ball of the NCAA Soccer Championships Both NCAA and FIFA approved and available in four colors it boasts Fused Panel Technology which minimizes water and moisture intake making it both highperforming and durable in all kinds of game conditions

Adidas will be rolling out the Finale Lisbon OMB Ball at retail for $150 Rigorously tested to receive the highest FIFA rating the Finale Lisbon OMB is the official match ball for the UEFA 2014 Champions League tournament Technology is a point of emphasis with this ball as it is thermally bonded with a seamless surface for superior touch and low water uptake It also has a butyl bladder for best air retention

Once again the trend of young players drawing inspiration from their favorite professional play-ers has led to big demand for pro-style equipment ldquoKids want to look like theyrsquore playing with a professional ballrdquo said The Sports Authorityrsquos Barry

Storelli Sports BodyShield Leg Guards

Pro-Tec Patellar Tendon Strap

Pro-Tec Ankle Wrap Wilson NCAA Forte FYbrid Premium

Match Ball

Adidas Finale Lisbon OMB Ball

Goalrilla Gamemaker Soccer Goal

Goalrilla Striker Trainer

Zamst TS-1 Compression Thigh Support

22 SGBWeeklycom | OCTOBER 7 2013

CALENDARFor full year calendar go to sportsonesourcecomevents

TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

oCtober

29-31 Sport Source Asia Hong Kong

29-1 NASGW Expo Grapevine Tx

noVember

1-3 NBS Fall Athletic Market Austin Tx

5-7 TAG FallWinter Show St louis MO

15-17 ADA Fall Show San Antonio Tx

24-26 Sports Inc Athletic Show las Vegas NV

deCember

2-4 EORA SE Winter Market Asheville NC

3-4 WWSRA NW Early Preview Seattle WA

3-5 MRA December Market lansing MI

4-6 FFANy New york Ny

10-11 EORA FlA Winter Market Punta Gorda Fl

10-11 WWSRA NorCal Early Preview TBA

11-12 Atlanta Shoe Market Atlanta GA

JAnUArY

6-8 ATA Show Nashville TN

7-9 MWSRA january Show Madison WI

7-9 WWSRA Rocky Mtn Preview Denver CO

7-9 WWSRA Northwest Preview Portland OR

9-11 Surf Expo Orlando Fl13-14 WWSRA Intermountain Preview Salt lake City UT

Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg

National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg

Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom

Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg

Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg

Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg

Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom

Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom

Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com

Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom

13-15 WWSRA NorCal Early Preview Reno NV

14-17 SHOT Show las Vegas NV

15-18 NBS Winter-Specialty Market Fort Worth Tx

16-18 Sports licensing amp Tailgate Show las Vegas NV

17-19 Imprinted Sportswear Show (ISS) long Beach CA

21 ORWM Demo Day TBA

22-25 Outdoor Retailer Winter Market Salt lake City UT

30-2 SIA Snow Show Denver CO

FebrUArY

3-4 SIA On-Snow Demo Copper Mountain CO

3-4 SIA Nordic Demo Copper Mountain CO

5-7 FFANy New york Ny

5-8 Sports Inc Outdoor Show Phoenix AZ

6-10 NBS Semi-Annual Market Fort Worth Tx

9-11 EORA SE February Show Greenville SC

10-13 Worldwide Spring Show Reno NV

11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN

mArCH

14-16 Imprinted Sportswear Show (ISS) Atlantic City Nj

AprIL

4-6 Imprinted Sportswear Show (ISS) Orlando Fl

22 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 23

MARK YOURCALENDARS

Summer Market AUGUST 6-9 2014

Open Air Demo AUGUST 5 2014

Winter Market JANUARY 22-25 2014

All Mountain Demo JANUARY 21 2014

Page 14: ISSUE 1343 OCTOBER 28, 2013 The Weekly Digital ...d4ex6pvli7xof.cloudfront.net/sgbweekly/2013/SGB_13Q4/...Skechers USA, Inc. reported earnings jumped 143.6 percent in its third quarter

16 SGBWeeklycom | OCTOBER 28 2013

as well as x-strap and parallel straps for effective anterior and posterior stability to the ACLPCL The ZK-7rsquos i-Fit technology provides a semi-open design to deliver an individualized fit to help prevent slipping while the flyweight lightweight material fabrication designed with V-Tech flow through ventilation enhances cooling while in motion

Cramer Productrsquos Thunder 7 Girdle is a pre-mium protective apparel piece retailing for around $38 featuring permanent-ly attached hip tail thigh and knee pads The 7-pad integrated girdle also fea-tures hard thigh pads made from Cramerrsquos new Spider Web EVA foam and rein-forced with high impact plastic shells for maximum protection

EvoShieldrsquos 2014 football protective line offers new

items including its Padded Protective Arm Sleeve at $30 retail Made with performance compression fabric for maximum breathability and support the sleeve keeps blood circulating throughout the game and promotes faster muscle recovery The Hybrid Pro Rib Shirt and Hybrid Pro Girdle $90 and $85 respectively are available in adult and youth sizes

designed for comfort and performance is lightweight and extremely durable The strap features Airflow cooling channels that release heat for a comfortable playing experience without sacrificing protection ldquoFootball players on every level and every age rely on chin straps to protect them from impacts from opponents shoulder pads and helmets said Tony Armand Shock Doctorrsquos CEO ldquoWith its Triple Grip No-Slip snaps the Ultra Pro Chin Strap reduces the possibility that a helmet will come off during play after a hard hit so players will perform better feeling confident in their level of helmet protectionrdquo

McDavid will bring sleek new protective apparel to the market next year led by the 7932 Hex Sleeveless Shirt 5-pad and 737 Hex Thudd Short The Hex Sleeveless Shirt 5-pad will retail at $80 Adult$70 Youth

and uses strategically positioned 9mm Hex Technology to protect the critical ar-eas of the shoulders ribs and spine The Hex Thudd Short priced at $65 adult$60 youth also features Hex Technology and is designed to adjust to a football playerrsquos movement for continuous protection at the hips tailbone and thighs

Zamstrsquos main football protect for 2014 is the ZK-7 Knee Support The ZK-7 with a retail price of $80 is the strongest knee sup-port for moderate to severe sprains of the ACL PCL MCL and LCL The itemrsquos Exo-Tech QUAD provides 4-way ligament support with resin stays to support medial and lateral stability

Shock Doctor Ultra Pro Chin Strap

McDavid 737 Hex Thudd Short

Cramer Productrsquos Thunder 7 Girdle

EvoShield Padded Protective Arm Sleeve

EvoShield Hybrid Pro Rib Shirt

EvoShield Hybrid Pro Girdle

McDavid Hex Sleeveless Shirt 5-pad

Zamst ZK-7 Knee Support

OCTOBER 28 2013 | SGBWeeklycom 17

Wilson is excited to offer its GST Football in 2014 which will be available at leading big box retailers team dealers and directly from the manufacturer ldquoAs far as footballs are concerned our highlight item is still the GST (Game Saving Technology) football that is the number one selling leather game footballrdquo said Craig Kopash business director American football Wilson ldquoThe GST offers our exclusive GST leather that uses less tanning to allow more tack to come to the surface and a deeper pebble The GST also offers the patented ACL (Accurate Control Lacing) and patented sewn-on composite stripesrdquo

During 2012 Wilson tested with eight select FBS level colleges a Wilson Prestige Program that allowed the schools to build their ball from the ground up ldquoYou may have seen these footballs used on the field by Notre Dame as they made their National Championship run or by Texas AampM and their quarterbackrsquos award-filled yearrdquo commented Kopash ldquoThis year we expanded the program to 20 schools and for 2014 it will be open to all college programsrdquo He added that those testing colleges were able to select from two different patterns the exclusive Wilson Pro Pattern or the CollegiateHigh School pattern Wilson also opened up the color options on all brand identities on the GST for the first time and allowed schools up to three colors to match the brand logo and valve panels to their school colors Teams can also choose their own logo in foil colors on the third panel

The GST football features sizing that is unique and exclusive to the brand ldquoWilson is the only company that offers two sizes in the GST and Traditional lines that conform to NCAA and NHFS standardsrdquo continued Kopash ldquoWe offer not only the smaller 100310051205 pattern balls that are made to the smallest specs of the NCAA and NHFS rules but Wilson is also the only company that can offer the NFL pattern ball in a stripped NCAAHS ball -1001 and 1004 This is especially important for quarterbacks with larger hands or players looking to transition to the NFLrdquo

The GST footballrsquos patented sewn-on composite stripe boasts 82 percent more grip than traditional laces while its ACL system makes the ballrsquos laces 174 more gripable than traditional laces or the latigo lace system used in NFL game footballs

Wilsonrsquos Standard GST Football will retail at $70 while the Prestige GST will sell for $130

Both are designed to protect the ribs legs and hips of NFL athletes providing the combination of lightweight performance and maximum protection All EvoShield football protective apparel will be available at big box and specialty sporting goods retailers and various online retailers

In the Balls Category ever-improving materials will be found in foot-balls that will be available from several brands

Spalding will bring the TF-SB1 Football to market With a retail price of $100 the TF-SB1 incorporates exclusive Spiral Balance Technol-ogy which leads to tighter and more accurate passes This ball utilizes a lighter color than most traditional footballs for improved visibility while its Horween ldquoSrdquo tack leather cover creates an improved grip

Spalding TF-SB1 Football

Wilson Prestige GST

ACHIEvE YOUR GOALS

As the broadest deepest and most timely data available for the US Sports and Outdoor Active Lifestyle Market SportScanInfo is the weekly retail point-of-sale data reporting solution To learn more about how we can help your business call 7049873450 or email sportscansportsonesourcecom

Breadth of data depth of data timeliness of data

SportScanInfocomA Service of The SportsOneSource Group

18 SGBWeeklycom | OCTOBER 28 2013

HOOPING IT UP 2014 bASkETbALL EqUIPMENTWhen it comes to protective equipment basketball players playing on the hardwood are the polar opposite of football players on the gridiron Whereas football players are armed to the teeth with protective gear basketball play-ers wear a minimal amount of gear less over and under their uniforms

Chris Barry a sales associate at The Sports Authority in Nottingham MD interacts with athletes on the sales floor year-round and shared his obser-vations ldquoThe primary basketball equipment that people come in for aside from shoes are knee braces and ballsrdquo said Barry ldquoWe do have some sleeves most of the sleeves that we have are from McDavid and they have padding on the elbows Those are actually huge sellersrdquo

The sleeve category has taken off in recent years for basketball players rep-resenting a trend started by NBA players ldquoI think they sell well because most of the kids playing basketball are going for what looks goodrdquo stated Barry ldquoTheyrsquore not going for protection with sleeves to be honest They want what looks good and what is in What really helps sleeves especially those from McDavid is that they give players support in their arms and they help blood flow especially with compression And if they do fall on the court the pad-ding helps prevent bruises and the player wonrsquot be hurt as badlyrdquo

McDavidrsquos newest sleeve for 2014 is the 6500 Hex Shooter Arm Sleeve Set to retail at $20 and available in four colors the Hex Shooter utilizes 9mm Hex Technology posi-tioned at the elbow and arm compression that maintains muscle warmth and prevents abra-sions and scratches The machine washable and dryable sleeve includes hDc Moisture Management Technology to keep basketball players cool and dry

Shock Doctorrsquos leading sleeve will be the Velocity Shockskin Basketball Arm Sleeve Retailing at $30 the Velocity Shockskin sleeve is lightweight and breathable Technological

features include Pure-Vent direct ventilation that amplifies airflow throughout padded areas in ad-dition to variable stretch materials that allow for unrestricted arm and elbow movement

ldquoHonestly I think that kids seeing NBA players wearing sleeves is the biggest reason for sleeves sell-ing wellrdquo continued Barry ldquoThe bottom line is that they look good Players might say that sleeves help them out shooting the ball and compression sleeves do help with blood flow but college and NBA play-ers who wear sleeves today influence a majority of kids Theyrsquore trying to look goodrdquo

Mouthguards are a popular protective accessory with basketball players who are always cognizant of protecting themselves against inadvertent flail-ing elbows ldquoShock Doctor with the Nano Double Mouthguard usually sells well for us and we expect them to lead the way in 2014rdquo observed Barry

Shock Doctorrsquos basketball mouthguards for 2014 are highlighted by the Basketball STC Mouthguard in addition to the Nano Double Mouthguard called out by The Sports Authorityrsquos Barry The Basketball STC retails for $20 and is fully equipped with a gel-fit liner for a snug comfortable mold to an athletersquos teeth The Nano Double priced at $25 is a dual-arch low profile mouthguard designed to amplify upper and lower jaw protection It is also equipped with Shock Doctorrsquos Tri-Bite and MORA technology for a com-fortable correctly positioned bite

McDavid 6500 Hex Shooter Arm Sleeve

Shock Doctor Velocity Shockskin Basketball Arm Sleeve

OCTOBER 28 2013 | SGBWeeklycom 19

Pro-Tec will be helping basketball play-ers protect their legs and feet with two new products among several other protective items offered by the Redmond WA-based sports medicine manufacturer Pro-Tecrsquos Gel Force Knee Support is a great sports

medicine piece for basketball players ndash as well as athletes in any

other sport - recovering from knee injuries or looking for extra support and protec-tion The Gel Force Knee Support retails for $30 Medical applications for the support include Patello-Femoral pain syndrome Patellar tracking chondromalacia and mi-nor meniscus and ligament tears The com-panyrsquos Gel Force Ankle Support is essential for players suffering from ankle sprains basketballrsquos most widespread injury ldquoThe Gel Force Ankle Support is made with breathable material fits like a sock and provides compression and medial and lat-eral supportrdquo said Jennie Habersetzer mar-keting and sales at Pro-Tec Athletics ldquoItrsquos common for basketball players to wear and it fits nicely in a basketball shoerdquo Pro-Tec items can be found at specialty running and

sporting goods storesCramer Productsrsquo Per-

formance Shorts are ideal for basketball players to wear under their uni-form or practice shorts to improve their game Retailing at $60 the shorts consist of high stretch panels that pro-vide compression and support to core muscle groups during intense

activity In addition abdominal support panels also provide compression to core muscle groups while the seamless side panel construction offers comfort

When it comes to basketballs a few nota-ble models are ex-pected to be hot for 2014 ldquoThere are a couple basketballs that we expect to sell well in 2014rdquo said Barry ldquoThe Spalding TF1000 Classic Adult Bas-ketball comes to mind first Irsquove probably had three or four high school coaches come in and buy six or seven balls It has a mi-crofiber composite so the leatherrsquos going to be better the ball is longer lasting and the bladder is better because it holds more air The bounce is supposed to be great with that particular ballrdquo

Aside from Spalding Wilson Adidas and Nike Barry singled out Under Armour as a brand rapidly gaining market share and popularity in the basketball category ldquoUnder Armour is going to be one of the biggest companies soon especially in basketball and football Everything that theyrsquore doing now is tremendousrdquo he explained ldquoNikersquos going to outpace Under Armour in shoes but when it comes to apparel balls and some equipment Under Armour is going to be up thererdquo The Under Armour 495 Indoor Outdoor Basketball which retails for $30 and can be found at all major big box retailers is expected to be a big seller in 2014 Barry added that Under Armourrsquos rapid rise can be attributed to effective marketing persistent brand-building and desirable products that resonate with consumers

According to Barry price points for basketballs have stayed fairly consistent in the mid- and mid-to-upper range over the past few years ldquoThe Spalding TF1000 is going to be about $70 But then you also the Spalding NeverFlat Ball which is also a great ball and stays inflated about 10 times longer than any other ball retailing for $55rdquo he said ldquoI would say any ball from around $40 to about $80 would be considered the mid-to-upper end price

point range Thatrsquos compared to the official NBA leather basketball which sells for $150 That ball would be the high endrdquo

In the field equipment category players can turn to training hoops to improve their shooting Goalrilla a leader in sports training equipment will have the CV 60 Basketball System available at Dickrsquos Sporting Goods and specialty retailers nationwide With a retail price of about $1400 the CV 60 is capable of handling over 1000 pounds of vertical torque to the rim It is constructed with a one-piece steel pole for strength as well as an all-steel precise height adjustment from 7 frac12 feet to 10 feet

Shock Doctor Basketball STC Mouthguard

Pro-Tec Gel Force Knee Support

Pro-Tec Gel Force

Ankle Support

Cramer Productsrsquo Performance Shorts

Spalding TF1000 Classic Adult Basketball

Under Armour 495 Indoor Outdoor Basketball

Spalding NeverFlat Ball

Goalrilla CV 60 Basketball System

Shock Doctor Nano Double Mouthguard

20 SGBWeeklycom | OCTOBER 28 2013

JUST FOR kICkS 2013 SOCCER EqUIPMENTSoccer players will also benefit from in-creasingly advanced equipment whether in the form of shin guards balls soccer goals or protective accessories

Unlike hardgoods in other sports shin guards remain a more functional necessity that depends less on technological features than other higher-priced protective pieces ldquoDepending on the playerrsquos age and what level theyrsquore playing in shin guards can help tremendouslyrdquo shared The Sports Author-ityrsquos Barry ldquoIf yoursquore from age 15 to about 20 playing club ball or high school yoursquore not going to need anything too protective unless you injured your ankle or you really want to protect yourself Most of the time soccer players just put on something simple that covers a little of the shin and they run Kids in Europe use cardboard and put that on their shins and go runningrdquo

Barry observed that one shin guard in particular that a lot of people have been buying for kids ages 10 and below is the Nike Youth Charge Shin Guards which retails for about $15 ldquoMost people are loyal to brands whether they like Nike or they like Adidasrdquo he stated ldquoBut if somebody appreciates the sport as much as the avid players do they will go for whatrsquos best for them Irsquom a serious player and I used to love Adidas shoes But since Irsquove gotten older Irsquove switched over to Nike and I also switched to Umbro cleats when I was 14 Every brand fits a little differently Nike cleats and shin guards fit

more narrowly on the foot and leg where compared to Adidas which have a more natural fit Adidas shin guards will provide more coverage than Nike shin guards and they will cover a majority of the leg instead of just the shinrdquo

Oftentimes shin guard purchases are made with affordability in mind especially for younger players Itrsquos not until players get older and more serious that shin guard purchases and preferences may get more specialized but even then most soccer players see shin guards as a basic necessity and not an item that they expect perfor-mance or technologically advanced protec-tion from ldquoIrsquom also a coach and with most of the kids that I know their parents will buy them the cheapest shin guards and the cheapest cleats and they just go out and playrdquo said Barry ldquoEven players who play club and travel soccer theyrsquore usually going for something that covers most of the shin that they can fit easily under their socks and get cleared by the referees so that they can playrdquo

The mens Adidas Nitrocharge Pro Shin Guards with a retail price of $20 should be a big seller for next year Designed with a light and flex-ible shield these shin guards feature an easy slip-in construction and com-pression fabric that helps support blood flow A compression sleeve supports blood flow back to the body center while soft synthetic lining makes these guards comfortable

Wilsonrsquos NCAA Forte Shin Guard retail-ing for $25 will be a key new shin guard for 2014 This NCAA-branded guard has a comfort fit Lycra sleeve with power band

enhancements for added compression and muscle cir-culation with a removable inner shell NOCSAE ap-proved the NCAA Forte is available in 3 sizes dictated by player height

Franklin Sports will offer a high performing affordable shin guard with its MLS Premier Shin Guards Priced at $20 the MLS Premiers feature an air tube enhanced shell that increases abrasion resis-tance and impact resistance Its adjustable straps conform to leg size while poly back-ing enhances comfort and feel and a detach-able ankle pad with comfort stirrup ensures a proper and customized fit

Storelli Sports is an emerging manufac-turer that will be offering premium soccer equipment in 2014 Based in Brooklyn NY Storelli Sports is the first and only

brand dedicated to soccer protective-wear Storellirsquos sig-nature item is the ExoShield Head-guard a potentially g r o u n d b r e a k i n g

guard that helps protect against impacts to the head Set to retail at online specialty re-tailers for about $60 the ExoShield is the most protective soccer headguard on the market worn by world-class professional players in English Premier League and Champions League It has outperformed tra-ditional headguards in scientific protection testing and reduces the effect of G-forces by over 50 percent with a cool design that avoids the traditional ldquohelmetrdquo look The ExoShield incorporates the same lightweight

Adidas Nitrocharge Pro Shin Guards

Wilsonrsquos NCAA Forte Shin Guard

Storelli Sports ExoShield Headguard

OCTOBER 28 2013 | SGBWeeklycom 21

open-cell viscoelastic foam used in combat-grade military helmet liners and is constructed specifically for soccer with best-in-class materials to provide superior impact absorption temperature control breathability and comfort

Storelli will also have its BodyShield Leg Guards as a feature item for next year With a $40 price tag the BodyShield Leg Guards fea-ture high-performance Poron XRD polyurethane foam for maxi-mum protection from impact and abrasion It also includes ad-

vanced anti-microbial treatment which reduces the risk of infections These guards are also flexible and comfort-able as its unique padding design and placement enhances mobility without compromising protection

Zamst will be helping soccer players reinforce protect and recover better than ever with their support technology One of Zamstrsquos key items in soccer is the TS-1 Compression Thigh Support which will retail at $50 The TS-1 provides com-pressive muscular support for the thigh muscles ndash the quadriceps adductors and hamstrings Itrsquos i-Fit technology allows for easy application and adjustable two-way compression for enhanced comfort and concentrated muscle support and the supportrsquos anatomical design ensures a customized fit superior support and excellent heat retention

Pro-Tec will offer several premium sports medicine items for soccer play-ers dealing with injuries and pain Pro-

Tecrsquos Ankle Wrap about $19 has a form-fitting neoprene sleeve for compression making it an excellent treatment for ankle sprains White straps can be wrapped around as tightly as necessary for ad-ditional support The Knee Pro-Tec Patellar Tendon Strap which can be used for any sport and is priced at $17 is especially useful for soccer players It provides targeted compression to the base of the patellar tendon to stabilize the knee so the joint can track correctly The strap is most often used for pain centrally located around the patella or kneecap an especially for patellar tendonitis and Osgood-Schlatters disease

For field equipment Goalrilla will have goals and training systems to help soccer players hone their shooting

skills Brand new is the Goalrilla Gamemaker Soccer Goal line an innovative line of air-pressurized durable and transportable soccer goals The Gamemaker gives soccer players the ability to pump up a sturdy goal which reaches its full size in 90 seconds and replicates the authentic play of a traditional steel

goal Depending on the goal size the retail price ranges from $180 to $700 Goalrillarsquos Striker Trainer $350 is a double-sided soccer

goal for strengthening essential soccer skills as well as shooting and scoring potential for players of all ages Both the Gamemaker and Striker Trainer will be available at soccer specialty retailers on-line at Goalrillacom and at other sporting goods stores

Several cool soccer balls will be available for 2014 ldquoI personally like the Wembley Ball from Adidasrdquo shared Barry ldquoNike will have the In-cyte which includes the La Liga and Series A versions and those will be some of the biggest sellers because kids love playing with the balls used by the prosrdquo

The NCAA Forte FYbrid Premium Match Ball from Wilson is another key soccer ball for 2014 Retailing at $120 the NCAA Forte FYbrid is the official ball of the NCAA Soccer Championships Both NCAA and FIFA approved and available in four colors it boasts Fused Panel Technology which minimizes water and moisture intake making it both highperforming and durable in all kinds of game conditions

Adidas will be rolling out the Finale Lisbon OMB Ball at retail for $150 Rigorously tested to receive the highest FIFA rating the Finale Lisbon OMB is the official match ball for the UEFA 2014 Champions League tournament Technology is a point of emphasis with this ball as it is thermally bonded with a seamless surface for superior touch and low water uptake It also has a butyl bladder for best air retention

Once again the trend of young players drawing inspiration from their favorite professional play-ers has led to big demand for pro-style equipment ldquoKids want to look like theyrsquore playing with a professional ballrdquo said The Sports Authorityrsquos Barry

Storelli Sports BodyShield Leg Guards

Pro-Tec Patellar Tendon Strap

Pro-Tec Ankle Wrap Wilson NCAA Forte FYbrid Premium

Match Ball

Adidas Finale Lisbon OMB Ball

Goalrilla Gamemaker Soccer Goal

Goalrilla Striker Trainer

Zamst TS-1 Compression Thigh Support

22 SGBWeeklycom | OCTOBER 7 2013

CALENDARFor full year calendar go to sportsonesourcecomevents

TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

oCtober

29-31 Sport Source Asia Hong Kong

29-1 NASGW Expo Grapevine Tx

noVember

1-3 NBS Fall Athletic Market Austin Tx

5-7 TAG FallWinter Show St louis MO

15-17 ADA Fall Show San Antonio Tx

24-26 Sports Inc Athletic Show las Vegas NV

deCember

2-4 EORA SE Winter Market Asheville NC

3-4 WWSRA NW Early Preview Seattle WA

3-5 MRA December Market lansing MI

4-6 FFANy New york Ny

10-11 EORA FlA Winter Market Punta Gorda Fl

10-11 WWSRA NorCal Early Preview TBA

11-12 Atlanta Shoe Market Atlanta GA

JAnUArY

6-8 ATA Show Nashville TN

7-9 MWSRA january Show Madison WI

7-9 WWSRA Rocky Mtn Preview Denver CO

7-9 WWSRA Northwest Preview Portland OR

9-11 Surf Expo Orlando Fl13-14 WWSRA Intermountain Preview Salt lake City UT

Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg

National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg

Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom

Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg

Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg

Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg

Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom

Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom

Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com

Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom

13-15 WWSRA NorCal Early Preview Reno NV

14-17 SHOT Show las Vegas NV

15-18 NBS Winter-Specialty Market Fort Worth Tx

16-18 Sports licensing amp Tailgate Show las Vegas NV

17-19 Imprinted Sportswear Show (ISS) long Beach CA

21 ORWM Demo Day TBA

22-25 Outdoor Retailer Winter Market Salt lake City UT

30-2 SIA Snow Show Denver CO

FebrUArY

3-4 SIA On-Snow Demo Copper Mountain CO

3-4 SIA Nordic Demo Copper Mountain CO

5-7 FFANy New york Ny

5-8 Sports Inc Outdoor Show Phoenix AZ

6-10 NBS Semi-Annual Market Fort Worth Tx

9-11 EORA SE February Show Greenville SC

10-13 Worldwide Spring Show Reno NV

11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN

mArCH

14-16 Imprinted Sportswear Show (ISS) Atlantic City Nj

AprIL

4-6 Imprinted Sportswear Show (ISS) Orlando Fl

22 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 23

MARK YOURCALENDARS

Summer Market AUGUST 6-9 2014

Open Air Demo AUGUST 5 2014

Winter Market JANUARY 22-25 2014

All Mountain Demo JANUARY 21 2014

Page 15: ISSUE 1343 OCTOBER 28, 2013 The Weekly Digital ...d4ex6pvli7xof.cloudfront.net/sgbweekly/2013/SGB_13Q4/...Skechers USA, Inc. reported earnings jumped 143.6 percent in its third quarter

OCTOBER 28 2013 | SGBWeeklycom 17

Wilson is excited to offer its GST Football in 2014 which will be available at leading big box retailers team dealers and directly from the manufacturer ldquoAs far as footballs are concerned our highlight item is still the GST (Game Saving Technology) football that is the number one selling leather game footballrdquo said Craig Kopash business director American football Wilson ldquoThe GST offers our exclusive GST leather that uses less tanning to allow more tack to come to the surface and a deeper pebble The GST also offers the patented ACL (Accurate Control Lacing) and patented sewn-on composite stripesrdquo

During 2012 Wilson tested with eight select FBS level colleges a Wilson Prestige Program that allowed the schools to build their ball from the ground up ldquoYou may have seen these footballs used on the field by Notre Dame as they made their National Championship run or by Texas AampM and their quarterbackrsquos award-filled yearrdquo commented Kopash ldquoThis year we expanded the program to 20 schools and for 2014 it will be open to all college programsrdquo He added that those testing colleges were able to select from two different patterns the exclusive Wilson Pro Pattern or the CollegiateHigh School pattern Wilson also opened up the color options on all brand identities on the GST for the first time and allowed schools up to three colors to match the brand logo and valve panels to their school colors Teams can also choose their own logo in foil colors on the third panel

The GST football features sizing that is unique and exclusive to the brand ldquoWilson is the only company that offers two sizes in the GST and Traditional lines that conform to NCAA and NHFS standardsrdquo continued Kopash ldquoWe offer not only the smaller 100310051205 pattern balls that are made to the smallest specs of the NCAA and NHFS rules but Wilson is also the only company that can offer the NFL pattern ball in a stripped NCAAHS ball -1001 and 1004 This is especially important for quarterbacks with larger hands or players looking to transition to the NFLrdquo

The GST footballrsquos patented sewn-on composite stripe boasts 82 percent more grip than traditional laces while its ACL system makes the ballrsquos laces 174 more gripable than traditional laces or the latigo lace system used in NFL game footballs

Wilsonrsquos Standard GST Football will retail at $70 while the Prestige GST will sell for $130

Both are designed to protect the ribs legs and hips of NFL athletes providing the combination of lightweight performance and maximum protection All EvoShield football protective apparel will be available at big box and specialty sporting goods retailers and various online retailers

In the Balls Category ever-improving materials will be found in foot-balls that will be available from several brands

Spalding will bring the TF-SB1 Football to market With a retail price of $100 the TF-SB1 incorporates exclusive Spiral Balance Technol-ogy which leads to tighter and more accurate passes This ball utilizes a lighter color than most traditional footballs for improved visibility while its Horween ldquoSrdquo tack leather cover creates an improved grip

Spalding TF-SB1 Football

Wilson Prestige GST

ACHIEvE YOUR GOALS

As the broadest deepest and most timely data available for the US Sports and Outdoor Active Lifestyle Market SportScanInfo is the weekly retail point-of-sale data reporting solution To learn more about how we can help your business call 7049873450 or email sportscansportsonesourcecom

Breadth of data depth of data timeliness of data

SportScanInfocomA Service of The SportsOneSource Group

18 SGBWeeklycom | OCTOBER 28 2013

HOOPING IT UP 2014 bASkETbALL EqUIPMENTWhen it comes to protective equipment basketball players playing on the hardwood are the polar opposite of football players on the gridiron Whereas football players are armed to the teeth with protective gear basketball play-ers wear a minimal amount of gear less over and under their uniforms

Chris Barry a sales associate at The Sports Authority in Nottingham MD interacts with athletes on the sales floor year-round and shared his obser-vations ldquoThe primary basketball equipment that people come in for aside from shoes are knee braces and ballsrdquo said Barry ldquoWe do have some sleeves most of the sleeves that we have are from McDavid and they have padding on the elbows Those are actually huge sellersrdquo

The sleeve category has taken off in recent years for basketball players rep-resenting a trend started by NBA players ldquoI think they sell well because most of the kids playing basketball are going for what looks goodrdquo stated Barry ldquoTheyrsquore not going for protection with sleeves to be honest They want what looks good and what is in What really helps sleeves especially those from McDavid is that they give players support in their arms and they help blood flow especially with compression And if they do fall on the court the pad-ding helps prevent bruises and the player wonrsquot be hurt as badlyrdquo

McDavidrsquos newest sleeve for 2014 is the 6500 Hex Shooter Arm Sleeve Set to retail at $20 and available in four colors the Hex Shooter utilizes 9mm Hex Technology posi-tioned at the elbow and arm compression that maintains muscle warmth and prevents abra-sions and scratches The machine washable and dryable sleeve includes hDc Moisture Management Technology to keep basketball players cool and dry

Shock Doctorrsquos leading sleeve will be the Velocity Shockskin Basketball Arm Sleeve Retailing at $30 the Velocity Shockskin sleeve is lightweight and breathable Technological

features include Pure-Vent direct ventilation that amplifies airflow throughout padded areas in ad-dition to variable stretch materials that allow for unrestricted arm and elbow movement

ldquoHonestly I think that kids seeing NBA players wearing sleeves is the biggest reason for sleeves sell-ing wellrdquo continued Barry ldquoThe bottom line is that they look good Players might say that sleeves help them out shooting the ball and compression sleeves do help with blood flow but college and NBA play-ers who wear sleeves today influence a majority of kids Theyrsquore trying to look goodrdquo

Mouthguards are a popular protective accessory with basketball players who are always cognizant of protecting themselves against inadvertent flail-ing elbows ldquoShock Doctor with the Nano Double Mouthguard usually sells well for us and we expect them to lead the way in 2014rdquo observed Barry

Shock Doctorrsquos basketball mouthguards for 2014 are highlighted by the Basketball STC Mouthguard in addition to the Nano Double Mouthguard called out by The Sports Authorityrsquos Barry The Basketball STC retails for $20 and is fully equipped with a gel-fit liner for a snug comfortable mold to an athletersquos teeth The Nano Double priced at $25 is a dual-arch low profile mouthguard designed to amplify upper and lower jaw protection It is also equipped with Shock Doctorrsquos Tri-Bite and MORA technology for a com-fortable correctly positioned bite

McDavid 6500 Hex Shooter Arm Sleeve

Shock Doctor Velocity Shockskin Basketball Arm Sleeve

OCTOBER 28 2013 | SGBWeeklycom 19

Pro-Tec will be helping basketball play-ers protect their legs and feet with two new products among several other protective items offered by the Redmond WA-based sports medicine manufacturer Pro-Tecrsquos Gel Force Knee Support is a great sports

medicine piece for basketball players ndash as well as athletes in any

other sport - recovering from knee injuries or looking for extra support and protec-tion The Gel Force Knee Support retails for $30 Medical applications for the support include Patello-Femoral pain syndrome Patellar tracking chondromalacia and mi-nor meniscus and ligament tears The com-panyrsquos Gel Force Ankle Support is essential for players suffering from ankle sprains basketballrsquos most widespread injury ldquoThe Gel Force Ankle Support is made with breathable material fits like a sock and provides compression and medial and lat-eral supportrdquo said Jennie Habersetzer mar-keting and sales at Pro-Tec Athletics ldquoItrsquos common for basketball players to wear and it fits nicely in a basketball shoerdquo Pro-Tec items can be found at specialty running and

sporting goods storesCramer Productsrsquo Per-

formance Shorts are ideal for basketball players to wear under their uni-form or practice shorts to improve their game Retailing at $60 the shorts consist of high stretch panels that pro-vide compression and support to core muscle groups during intense

activity In addition abdominal support panels also provide compression to core muscle groups while the seamless side panel construction offers comfort

When it comes to basketballs a few nota-ble models are ex-pected to be hot for 2014 ldquoThere are a couple basketballs that we expect to sell well in 2014rdquo said Barry ldquoThe Spalding TF1000 Classic Adult Bas-ketball comes to mind first Irsquove probably had three or four high school coaches come in and buy six or seven balls It has a mi-crofiber composite so the leatherrsquos going to be better the ball is longer lasting and the bladder is better because it holds more air The bounce is supposed to be great with that particular ballrdquo

Aside from Spalding Wilson Adidas and Nike Barry singled out Under Armour as a brand rapidly gaining market share and popularity in the basketball category ldquoUnder Armour is going to be one of the biggest companies soon especially in basketball and football Everything that theyrsquore doing now is tremendousrdquo he explained ldquoNikersquos going to outpace Under Armour in shoes but when it comes to apparel balls and some equipment Under Armour is going to be up thererdquo The Under Armour 495 Indoor Outdoor Basketball which retails for $30 and can be found at all major big box retailers is expected to be a big seller in 2014 Barry added that Under Armourrsquos rapid rise can be attributed to effective marketing persistent brand-building and desirable products that resonate with consumers

According to Barry price points for basketballs have stayed fairly consistent in the mid- and mid-to-upper range over the past few years ldquoThe Spalding TF1000 is going to be about $70 But then you also the Spalding NeverFlat Ball which is also a great ball and stays inflated about 10 times longer than any other ball retailing for $55rdquo he said ldquoI would say any ball from around $40 to about $80 would be considered the mid-to-upper end price

point range Thatrsquos compared to the official NBA leather basketball which sells for $150 That ball would be the high endrdquo

In the field equipment category players can turn to training hoops to improve their shooting Goalrilla a leader in sports training equipment will have the CV 60 Basketball System available at Dickrsquos Sporting Goods and specialty retailers nationwide With a retail price of about $1400 the CV 60 is capable of handling over 1000 pounds of vertical torque to the rim It is constructed with a one-piece steel pole for strength as well as an all-steel precise height adjustment from 7 frac12 feet to 10 feet

Shock Doctor Basketball STC Mouthguard

Pro-Tec Gel Force Knee Support

Pro-Tec Gel Force

Ankle Support

Cramer Productsrsquo Performance Shorts

Spalding TF1000 Classic Adult Basketball

Under Armour 495 Indoor Outdoor Basketball

Spalding NeverFlat Ball

Goalrilla CV 60 Basketball System

Shock Doctor Nano Double Mouthguard

20 SGBWeeklycom | OCTOBER 28 2013

JUST FOR kICkS 2013 SOCCER EqUIPMENTSoccer players will also benefit from in-creasingly advanced equipment whether in the form of shin guards balls soccer goals or protective accessories

Unlike hardgoods in other sports shin guards remain a more functional necessity that depends less on technological features than other higher-priced protective pieces ldquoDepending on the playerrsquos age and what level theyrsquore playing in shin guards can help tremendouslyrdquo shared The Sports Author-ityrsquos Barry ldquoIf yoursquore from age 15 to about 20 playing club ball or high school yoursquore not going to need anything too protective unless you injured your ankle or you really want to protect yourself Most of the time soccer players just put on something simple that covers a little of the shin and they run Kids in Europe use cardboard and put that on their shins and go runningrdquo

Barry observed that one shin guard in particular that a lot of people have been buying for kids ages 10 and below is the Nike Youth Charge Shin Guards which retails for about $15 ldquoMost people are loyal to brands whether they like Nike or they like Adidasrdquo he stated ldquoBut if somebody appreciates the sport as much as the avid players do they will go for whatrsquos best for them Irsquom a serious player and I used to love Adidas shoes But since Irsquove gotten older Irsquove switched over to Nike and I also switched to Umbro cleats when I was 14 Every brand fits a little differently Nike cleats and shin guards fit

more narrowly on the foot and leg where compared to Adidas which have a more natural fit Adidas shin guards will provide more coverage than Nike shin guards and they will cover a majority of the leg instead of just the shinrdquo

Oftentimes shin guard purchases are made with affordability in mind especially for younger players Itrsquos not until players get older and more serious that shin guard purchases and preferences may get more specialized but even then most soccer players see shin guards as a basic necessity and not an item that they expect perfor-mance or technologically advanced protec-tion from ldquoIrsquom also a coach and with most of the kids that I know their parents will buy them the cheapest shin guards and the cheapest cleats and they just go out and playrdquo said Barry ldquoEven players who play club and travel soccer theyrsquore usually going for something that covers most of the shin that they can fit easily under their socks and get cleared by the referees so that they can playrdquo

The mens Adidas Nitrocharge Pro Shin Guards with a retail price of $20 should be a big seller for next year Designed with a light and flex-ible shield these shin guards feature an easy slip-in construction and com-pression fabric that helps support blood flow A compression sleeve supports blood flow back to the body center while soft synthetic lining makes these guards comfortable

Wilsonrsquos NCAA Forte Shin Guard retail-ing for $25 will be a key new shin guard for 2014 This NCAA-branded guard has a comfort fit Lycra sleeve with power band

enhancements for added compression and muscle cir-culation with a removable inner shell NOCSAE ap-proved the NCAA Forte is available in 3 sizes dictated by player height

Franklin Sports will offer a high performing affordable shin guard with its MLS Premier Shin Guards Priced at $20 the MLS Premiers feature an air tube enhanced shell that increases abrasion resis-tance and impact resistance Its adjustable straps conform to leg size while poly back-ing enhances comfort and feel and a detach-able ankle pad with comfort stirrup ensures a proper and customized fit

Storelli Sports is an emerging manufac-turer that will be offering premium soccer equipment in 2014 Based in Brooklyn NY Storelli Sports is the first and only

brand dedicated to soccer protective-wear Storellirsquos sig-nature item is the ExoShield Head-guard a potentially g r o u n d b r e a k i n g

guard that helps protect against impacts to the head Set to retail at online specialty re-tailers for about $60 the ExoShield is the most protective soccer headguard on the market worn by world-class professional players in English Premier League and Champions League It has outperformed tra-ditional headguards in scientific protection testing and reduces the effect of G-forces by over 50 percent with a cool design that avoids the traditional ldquohelmetrdquo look The ExoShield incorporates the same lightweight

Adidas Nitrocharge Pro Shin Guards

Wilsonrsquos NCAA Forte Shin Guard

Storelli Sports ExoShield Headguard

OCTOBER 28 2013 | SGBWeeklycom 21

open-cell viscoelastic foam used in combat-grade military helmet liners and is constructed specifically for soccer with best-in-class materials to provide superior impact absorption temperature control breathability and comfort

Storelli will also have its BodyShield Leg Guards as a feature item for next year With a $40 price tag the BodyShield Leg Guards fea-ture high-performance Poron XRD polyurethane foam for maxi-mum protection from impact and abrasion It also includes ad-

vanced anti-microbial treatment which reduces the risk of infections These guards are also flexible and comfort-able as its unique padding design and placement enhances mobility without compromising protection

Zamst will be helping soccer players reinforce protect and recover better than ever with their support technology One of Zamstrsquos key items in soccer is the TS-1 Compression Thigh Support which will retail at $50 The TS-1 provides com-pressive muscular support for the thigh muscles ndash the quadriceps adductors and hamstrings Itrsquos i-Fit technology allows for easy application and adjustable two-way compression for enhanced comfort and concentrated muscle support and the supportrsquos anatomical design ensures a customized fit superior support and excellent heat retention

Pro-Tec will offer several premium sports medicine items for soccer play-ers dealing with injuries and pain Pro-

Tecrsquos Ankle Wrap about $19 has a form-fitting neoprene sleeve for compression making it an excellent treatment for ankle sprains White straps can be wrapped around as tightly as necessary for ad-ditional support The Knee Pro-Tec Patellar Tendon Strap which can be used for any sport and is priced at $17 is especially useful for soccer players It provides targeted compression to the base of the patellar tendon to stabilize the knee so the joint can track correctly The strap is most often used for pain centrally located around the patella or kneecap an especially for patellar tendonitis and Osgood-Schlatters disease

For field equipment Goalrilla will have goals and training systems to help soccer players hone their shooting

skills Brand new is the Goalrilla Gamemaker Soccer Goal line an innovative line of air-pressurized durable and transportable soccer goals The Gamemaker gives soccer players the ability to pump up a sturdy goal which reaches its full size in 90 seconds and replicates the authentic play of a traditional steel

goal Depending on the goal size the retail price ranges from $180 to $700 Goalrillarsquos Striker Trainer $350 is a double-sided soccer

goal for strengthening essential soccer skills as well as shooting and scoring potential for players of all ages Both the Gamemaker and Striker Trainer will be available at soccer specialty retailers on-line at Goalrillacom and at other sporting goods stores

Several cool soccer balls will be available for 2014 ldquoI personally like the Wembley Ball from Adidasrdquo shared Barry ldquoNike will have the In-cyte which includes the La Liga and Series A versions and those will be some of the biggest sellers because kids love playing with the balls used by the prosrdquo

The NCAA Forte FYbrid Premium Match Ball from Wilson is another key soccer ball for 2014 Retailing at $120 the NCAA Forte FYbrid is the official ball of the NCAA Soccer Championships Both NCAA and FIFA approved and available in four colors it boasts Fused Panel Technology which minimizes water and moisture intake making it both highperforming and durable in all kinds of game conditions

Adidas will be rolling out the Finale Lisbon OMB Ball at retail for $150 Rigorously tested to receive the highest FIFA rating the Finale Lisbon OMB is the official match ball for the UEFA 2014 Champions League tournament Technology is a point of emphasis with this ball as it is thermally bonded with a seamless surface for superior touch and low water uptake It also has a butyl bladder for best air retention

Once again the trend of young players drawing inspiration from their favorite professional play-ers has led to big demand for pro-style equipment ldquoKids want to look like theyrsquore playing with a professional ballrdquo said The Sports Authorityrsquos Barry

Storelli Sports BodyShield Leg Guards

Pro-Tec Patellar Tendon Strap

Pro-Tec Ankle Wrap Wilson NCAA Forte FYbrid Premium

Match Ball

Adidas Finale Lisbon OMB Ball

Goalrilla Gamemaker Soccer Goal

Goalrilla Striker Trainer

Zamst TS-1 Compression Thigh Support

22 SGBWeeklycom | OCTOBER 7 2013

CALENDARFor full year calendar go to sportsonesourcecomevents

TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

oCtober

29-31 Sport Source Asia Hong Kong

29-1 NASGW Expo Grapevine Tx

noVember

1-3 NBS Fall Athletic Market Austin Tx

5-7 TAG FallWinter Show St louis MO

15-17 ADA Fall Show San Antonio Tx

24-26 Sports Inc Athletic Show las Vegas NV

deCember

2-4 EORA SE Winter Market Asheville NC

3-4 WWSRA NW Early Preview Seattle WA

3-5 MRA December Market lansing MI

4-6 FFANy New york Ny

10-11 EORA FlA Winter Market Punta Gorda Fl

10-11 WWSRA NorCal Early Preview TBA

11-12 Atlanta Shoe Market Atlanta GA

JAnUArY

6-8 ATA Show Nashville TN

7-9 MWSRA january Show Madison WI

7-9 WWSRA Rocky Mtn Preview Denver CO

7-9 WWSRA Northwest Preview Portland OR

9-11 Surf Expo Orlando Fl13-14 WWSRA Intermountain Preview Salt lake City UT

Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg

National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg

Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom

Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg

Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg

Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg

Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom

Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom

Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com

Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom

13-15 WWSRA NorCal Early Preview Reno NV

14-17 SHOT Show las Vegas NV

15-18 NBS Winter-Specialty Market Fort Worth Tx

16-18 Sports licensing amp Tailgate Show las Vegas NV

17-19 Imprinted Sportswear Show (ISS) long Beach CA

21 ORWM Demo Day TBA

22-25 Outdoor Retailer Winter Market Salt lake City UT

30-2 SIA Snow Show Denver CO

FebrUArY

3-4 SIA On-Snow Demo Copper Mountain CO

3-4 SIA Nordic Demo Copper Mountain CO

5-7 FFANy New york Ny

5-8 Sports Inc Outdoor Show Phoenix AZ

6-10 NBS Semi-Annual Market Fort Worth Tx

9-11 EORA SE February Show Greenville SC

10-13 Worldwide Spring Show Reno NV

11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN

mArCH

14-16 Imprinted Sportswear Show (ISS) Atlantic City Nj

AprIL

4-6 Imprinted Sportswear Show (ISS) Orlando Fl

22 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 23

MARK YOURCALENDARS

Summer Market AUGUST 6-9 2014

Open Air Demo AUGUST 5 2014

Winter Market JANUARY 22-25 2014

All Mountain Demo JANUARY 21 2014

Page 16: ISSUE 1343 OCTOBER 28, 2013 The Weekly Digital ...d4ex6pvli7xof.cloudfront.net/sgbweekly/2013/SGB_13Q4/...Skechers USA, Inc. reported earnings jumped 143.6 percent in its third quarter

18 SGBWeeklycom | OCTOBER 28 2013

HOOPING IT UP 2014 bASkETbALL EqUIPMENTWhen it comes to protective equipment basketball players playing on the hardwood are the polar opposite of football players on the gridiron Whereas football players are armed to the teeth with protective gear basketball play-ers wear a minimal amount of gear less over and under their uniforms

Chris Barry a sales associate at The Sports Authority in Nottingham MD interacts with athletes on the sales floor year-round and shared his obser-vations ldquoThe primary basketball equipment that people come in for aside from shoes are knee braces and ballsrdquo said Barry ldquoWe do have some sleeves most of the sleeves that we have are from McDavid and they have padding on the elbows Those are actually huge sellersrdquo

The sleeve category has taken off in recent years for basketball players rep-resenting a trend started by NBA players ldquoI think they sell well because most of the kids playing basketball are going for what looks goodrdquo stated Barry ldquoTheyrsquore not going for protection with sleeves to be honest They want what looks good and what is in What really helps sleeves especially those from McDavid is that they give players support in their arms and they help blood flow especially with compression And if they do fall on the court the pad-ding helps prevent bruises and the player wonrsquot be hurt as badlyrdquo

McDavidrsquos newest sleeve for 2014 is the 6500 Hex Shooter Arm Sleeve Set to retail at $20 and available in four colors the Hex Shooter utilizes 9mm Hex Technology posi-tioned at the elbow and arm compression that maintains muscle warmth and prevents abra-sions and scratches The machine washable and dryable sleeve includes hDc Moisture Management Technology to keep basketball players cool and dry

Shock Doctorrsquos leading sleeve will be the Velocity Shockskin Basketball Arm Sleeve Retailing at $30 the Velocity Shockskin sleeve is lightweight and breathable Technological

features include Pure-Vent direct ventilation that amplifies airflow throughout padded areas in ad-dition to variable stretch materials that allow for unrestricted arm and elbow movement

ldquoHonestly I think that kids seeing NBA players wearing sleeves is the biggest reason for sleeves sell-ing wellrdquo continued Barry ldquoThe bottom line is that they look good Players might say that sleeves help them out shooting the ball and compression sleeves do help with blood flow but college and NBA play-ers who wear sleeves today influence a majority of kids Theyrsquore trying to look goodrdquo

Mouthguards are a popular protective accessory with basketball players who are always cognizant of protecting themselves against inadvertent flail-ing elbows ldquoShock Doctor with the Nano Double Mouthguard usually sells well for us and we expect them to lead the way in 2014rdquo observed Barry

Shock Doctorrsquos basketball mouthguards for 2014 are highlighted by the Basketball STC Mouthguard in addition to the Nano Double Mouthguard called out by The Sports Authorityrsquos Barry The Basketball STC retails for $20 and is fully equipped with a gel-fit liner for a snug comfortable mold to an athletersquos teeth The Nano Double priced at $25 is a dual-arch low profile mouthguard designed to amplify upper and lower jaw protection It is also equipped with Shock Doctorrsquos Tri-Bite and MORA technology for a com-fortable correctly positioned bite

McDavid 6500 Hex Shooter Arm Sleeve

Shock Doctor Velocity Shockskin Basketball Arm Sleeve

OCTOBER 28 2013 | SGBWeeklycom 19

Pro-Tec will be helping basketball play-ers protect their legs and feet with two new products among several other protective items offered by the Redmond WA-based sports medicine manufacturer Pro-Tecrsquos Gel Force Knee Support is a great sports

medicine piece for basketball players ndash as well as athletes in any

other sport - recovering from knee injuries or looking for extra support and protec-tion The Gel Force Knee Support retails for $30 Medical applications for the support include Patello-Femoral pain syndrome Patellar tracking chondromalacia and mi-nor meniscus and ligament tears The com-panyrsquos Gel Force Ankle Support is essential for players suffering from ankle sprains basketballrsquos most widespread injury ldquoThe Gel Force Ankle Support is made with breathable material fits like a sock and provides compression and medial and lat-eral supportrdquo said Jennie Habersetzer mar-keting and sales at Pro-Tec Athletics ldquoItrsquos common for basketball players to wear and it fits nicely in a basketball shoerdquo Pro-Tec items can be found at specialty running and

sporting goods storesCramer Productsrsquo Per-

formance Shorts are ideal for basketball players to wear under their uni-form or practice shorts to improve their game Retailing at $60 the shorts consist of high stretch panels that pro-vide compression and support to core muscle groups during intense

activity In addition abdominal support panels also provide compression to core muscle groups while the seamless side panel construction offers comfort

When it comes to basketballs a few nota-ble models are ex-pected to be hot for 2014 ldquoThere are a couple basketballs that we expect to sell well in 2014rdquo said Barry ldquoThe Spalding TF1000 Classic Adult Bas-ketball comes to mind first Irsquove probably had three or four high school coaches come in and buy six or seven balls It has a mi-crofiber composite so the leatherrsquos going to be better the ball is longer lasting and the bladder is better because it holds more air The bounce is supposed to be great with that particular ballrdquo

Aside from Spalding Wilson Adidas and Nike Barry singled out Under Armour as a brand rapidly gaining market share and popularity in the basketball category ldquoUnder Armour is going to be one of the biggest companies soon especially in basketball and football Everything that theyrsquore doing now is tremendousrdquo he explained ldquoNikersquos going to outpace Under Armour in shoes but when it comes to apparel balls and some equipment Under Armour is going to be up thererdquo The Under Armour 495 Indoor Outdoor Basketball which retails for $30 and can be found at all major big box retailers is expected to be a big seller in 2014 Barry added that Under Armourrsquos rapid rise can be attributed to effective marketing persistent brand-building and desirable products that resonate with consumers

According to Barry price points for basketballs have stayed fairly consistent in the mid- and mid-to-upper range over the past few years ldquoThe Spalding TF1000 is going to be about $70 But then you also the Spalding NeverFlat Ball which is also a great ball and stays inflated about 10 times longer than any other ball retailing for $55rdquo he said ldquoI would say any ball from around $40 to about $80 would be considered the mid-to-upper end price

point range Thatrsquos compared to the official NBA leather basketball which sells for $150 That ball would be the high endrdquo

In the field equipment category players can turn to training hoops to improve their shooting Goalrilla a leader in sports training equipment will have the CV 60 Basketball System available at Dickrsquos Sporting Goods and specialty retailers nationwide With a retail price of about $1400 the CV 60 is capable of handling over 1000 pounds of vertical torque to the rim It is constructed with a one-piece steel pole for strength as well as an all-steel precise height adjustment from 7 frac12 feet to 10 feet

Shock Doctor Basketball STC Mouthguard

Pro-Tec Gel Force Knee Support

Pro-Tec Gel Force

Ankle Support

Cramer Productsrsquo Performance Shorts

Spalding TF1000 Classic Adult Basketball

Under Armour 495 Indoor Outdoor Basketball

Spalding NeverFlat Ball

Goalrilla CV 60 Basketball System

Shock Doctor Nano Double Mouthguard

20 SGBWeeklycom | OCTOBER 28 2013

JUST FOR kICkS 2013 SOCCER EqUIPMENTSoccer players will also benefit from in-creasingly advanced equipment whether in the form of shin guards balls soccer goals or protective accessories

Unlike hardgoods in other sports shin guards remain a more functional necessity that depends less on technological features than other higher-priced protective pieces ldquoDepending on the playerrsquos age and what level theyrsquore playing in shin guards can help tremendouslyrdquo shared The Sports Author-ityrsquos Barry ldquoIf yoursquore from age 15 to about 20 playing club ball or high school yoursquore not going to need anything too protective unless you injured your ankle or you really want to protect yourself Most of the time soccer players just put on something simple that covers a little of the shin and they run Kids in Europe use cardboard and put that on their shins and go runningrdquo

Barry observed that one shin guard in particular that a lot of people have been buying for kids ages 10 and below is the Nike Youth Charge Shin Guards which retails for about $15 ldquoMost people are loyal to brands whether they like Nike or they like Adidasrdquo he stated ldquoBut if somebody appreciates the sport as much as the avid players do they will go for whatrsquos best for them Irsquom a serious player and I used to love Adidas shoes But since Irsquove gotten older Irsquove switched over to Nike and I also switched to Umbro cleats when I was 14 Every brand fits a little differently Nike cleats and shin guards fit

more narrowly on the foot and leg where compared to Adidas which have a more natural fit Adidas shin guards will provide more coverage than Nike shin guards and they will cover a majority of the leg instead of just the shinrdquo

Oftentimes shin guard purchases are made with affordability in mind especially for younger players Itrsquos not until players get older and more serious that shin guard purchases and preferences may get more specialized but even then most soccer players see shin guards as a basic necessity and not an item that they expect perfor-mance or technologically advanced protec-tion from ldquoIrsquom also a coach and with most of the kids that I know their parents will buy them the cheapest shin guards and the cheapest cleats and they just go out and playrdquo said Barry ldquoEven players who play club and travel soccer theyrsquore usually going for something that covers most of the shin that they can fit easily under their socks and get cleared by the referees so that they can playrdquo

The mens Adidas Nitrocharge Pro Shin Guards with a retail price of $20 should be a big seller for next year Designed with a light and flex-ible shield these shin guards feature an easy slip-in construction and com-pression fabric that helps support blood flow A compression sleeve supports blood flow back to the body center while soft synthetic lining makes these guards comfortable

Wilsonrsquos NCAA Forte Shin Guard retail-ing for $25 will be a key new shin guard for 2014 This NCAA-branded guard has a comfort fit Lycra sleeve with power band

enhancements for added compression and muscle cir-culation with a removable inner shell NOCSAE ap-proved the NCAA Forte is available in 3 sizes dictated by player height

Franklin Sports will offer a high performing affordable shin guard with its MLS Premier Shin Guards Priced at $20 the MLS Premiers feature an air tube enhanced shell that increases abrasion resis-tance and impact resistance Its adjustable straps conform to leg size while poly back-ing enhances comfort and feel and a detach-able ankle pad with comfort stirrup ensures a proper and customized fit

Storelli Sports is an emerging manufac-turer that will be offering premium soccer equipment in 2014 Based in Brooklyn NY Storelli Sports is the first and only

brand dedicated to soccer protective-wear Storellirsquos sig-nature item is the ExoShield Head-guard a potentially g r o u n d b r e a k i n g

guard that helps protect against impacts to the head Set to retail at online specialty re-tailers for about $60 the ExoShield is the most protective soccer headguard on the market worn by world-class professional players in English Premier League and Champions League It has outperformed tra-ditional headguards in scientific protection testing and reduces the effect of G-forces by over 50 percent with a cool design that avoids the traditional ldquohelmetrdquo look The ExoShield incorporates the same lightweight

Adidas Nitrocharge Pro Shin Guards

Wilsonrsquos NCAA Forte Shin Guard

Storelli Sports ExoShield Headguard

OCTOBER 28 2013 | SGBWeeklycom 21

open-cell viscoelastic foam used in combat-grade military helmet liners and is constructed specifically for soccer with best-in-class materials to provide superior impact absorption temperature control breathability and comfort

Storelli will also have its BodyShield Leg Guards as a feature item for next year With a $40 price tag the BodyShield Leg Guards fea-ture high-performance Poron XRD polyurethane foam for maxi-mum protection from impact and abrasion It also includes ad-

vanced anti-microbial treatment which reduces the risk of infections These guards are also flexible and comfort-able as its unique padding design and placement enhances mobility without compromising protection

Zamst will be helping soccer players reinforce protect and recover better than ever with their support technology One of Zamstrsquos key items in soccer is the TS-1 Compression Thigh Support which will retail at $50 The TS-1 provides com-pressive muscular support for the thigh muscles ndash the quadriceps adductors and hamstrings Itrsquos i-Fit technology allows for easy application and adjustable two-way compression for enhanced comfort and concentrated muscle support and the supportrsquos anatomical design ensures a customized fit superior support and excellent heat retention

Pro-Tec will offer several premium sports medicine items for soccer play-ers dealing with injuries and pain Pro-

Tecrsquos Ankle Wrap about $19 has a form-fitting neoprene sleeve for compression making it an excellent treatment for ankle sprains White straps can be wrapped around as tightly as necessary for ad-ditional support The Knee Pro-Tec Patellar Tendon Strap which can be used for any sport and is priced at $17 is especially useful for soccer players It provides targeted compression to the base of the patellar tendon to stabilize the knee so the joint can track correctly The strap is most often used for pain centrally located around the patella or kneecap an especially for patellar tendonitis and Osgood-Schlatters disease

For field equipment Goalrilla will have goals and training systems to help soccer players hone their shooting

skills Brand new is the Goalrilla Gamemaker Soccer Goal line an innovative line of air-pressurized durable and transportable soccer goals The Gamemaker gives soccer players the ability to pump up a sturdy goal which reaches its full size in 90 seconds and replicates the authentic play of a traditional steel

goal Depending on the goal size the retail price ranges from $180 to $700 Goalrillarsquos Striker Trainer $350 is a double-sided soccer

goal for strengthening essential soccer skills as well as shooting and scoring potential for players of all ages Both the Gamemaker and Striker Trainer will be available at soccer specialty retailers on-line at Goalrillacom and at other sporting goods stores

Several cool soccer balls will be available for 2014 ldquoI personally like the Wembley Ball from Adidasrdquo shared Barry ldquoNike will have the In-cyte which includes the La Liga and Series A versions and those will be some of the biggest sellers because kids love playing with the balls used by the prosrdquo

The NCAA Forte FYbrid Premium Match Ball from Wilson is another key soccer ball for 2014 Retailing at $120 the NCAA Forte FYbrid is the official ball of the NCAA Soccer Championships Both NCAA and FIFA approved and available in four colors it boasts Fused Panel Technology which minimizes water and moisture intake making it both highperforming and durable in all kinds of game conditions

Adidas will be rolling out the Finale Lisbon OMB Ball at retail for $150 Rigorously tested to receive the highest FIFA rating the Finale Lisbon OMB is the official match ball for the UEFA 2014 Champions League tournament Technology is a point of emphasis with this ball as it is thermally bonded with a seamless surface for superior touch and low water uptake It also has a butyl bladder for best air retention

Once again the trend of young players drawing inspiration from their favorite professional play-ers has led to big demand for pro-style equipment ldquoKids want to look like theyrsquore playing with a professional ballrdquo said The Sports Authorityrsquos Barry

Storelli Sports BodyShield Leg Guards

Pro-Tec Patellar Tendon Strap

Pro-Tec Ankle Wrap Wilson NCAA Forte FYbrid Premium

Match Ball

Adidas Finale Lisbon OMB Ball

Goalrilla Gamemaker Soccer Goal

Goalrilla Striker Trainer

Zamst TS-1 Compression Thigh Support

22 SGBWeeklycom | OCTOBER 7 2013

CALENDARFor full year calendar go to sportsonesourcecomevents

TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

oCtober

29-31 Sport Source Asia Hong Kong

29-1 NASGW Expo Grapevine Tx

noVember

1-3 NBS Fall Athletic Market Austin Tx

5-7 TAG FallWinter Show St louis MO

15-17 ADA Fall Show San Antonio Tx

24-26 Sports Inc Athletic Show las Vegas NV

deCember

2-4 EORA SE Winter Market Asheville NC

3-4 WWSRA NW Early Preview Seattle WA

3-5 MRA December Market lansing MI

4-6 FFANy New york Ny

10-11 EORA FlA Winter Market Punta Gorda Fl

10-11 WWSRA NorCal Early Preview TBA

11-12 Atlanta Shoe Market Atlanta GA

JAnUArY

6-8 ATA Show Nashville TN

7-9 MWSRA january Show Madison WI

7-9 WWSRA Rocky Mtn Preview Denver CO

7-9 WWSRA Northwest Preview Portland OR

9-11 Surf Expo Orlando Fl13-14 WWSRA Intermountain Preview Salt lake City UT

Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg

National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg

Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom

Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg

Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg

Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg

Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom

Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom

Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com

Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom

13-15 WWSRA NorCal Early Preview Reno NV

14-17 SHOT Show las Vegas NV

15-18 NBS Winter-Specialty Market Fort Worth Tx

16-18 Sports licensing amp Tailgate Show las Vegas NV

17-19 Imprinted Sportswear Show (ISS) long Beach CA

21 ORWM Demo Day TBA

22-25 Outdoor Retailer Winter Market Salt lake City UT

30-2 SIA Snow Show Denver CO

FebrUArY

3-4 SIA On-Snow Demo Copper Mountain CO

3-4 SIA Nordic Demo Copper Mountain CO

5-7 FFANy New york Ny

5-8 Sports Inc Outdoor Show Phoenix AZ

6-10 NBS Semi-Annual Market Fort Worth Tx

9-11 EORA SE February Show Greenville SC

10-13 Worldwide Spring Show Reno NV

11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN

mArCH

14-16 Imprinted Sportswear Show (ISS) Atlantic City Nj

AprIL

4-6 Imprinted Sportswear Show (ISS) Orlando Fl

22 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 23

MARK YOURCALENDARS

Summer Market AUGUST 6-9 2014

Open Air Demo AUGUST 5 2014

Winter Market JANUARY 22-25 2014

All Mountain Demo JANUARY 21 2014

Page 17: ISSUE 1343 OCTOBER 28, 2013 The Weekly Digital ...d4ex6pvli7xof.cloudfront.net/sgbweekly/2013/SGB_13Q4/...Skechers USA, Inc. reported earnings jumped 143.6 percent in its third quarter

OCTOBER 28 2013 | SGBWeeklycom 19

Pro-Tec will be helping basketball play-ers protect their legs and feet with two new products among several other protective items offered by the Redmond WA-based sports medicine manufacturer Pro-Tecrsquos Gel Force Knee Support is a great sports

medicine piece for basketball players ndash as well as athletes in any

other sport - recovering from knee injuries or looking for extra support and protec-tion The Gel Force Knee Support retails for $30 Medical applications for the support include Patello-Femoral pain syndrome Patellar tracking chondromalacia and mi-nor meniscus and ligament tears The com-panyrsquos Gel Force Ankle Support is essential for players suffering from ankle sprains basketballrsquos most widespread injury ldquoThe Gel Force Ankle Support is made with breathable material fits like a sock and provides compression and medial and lat-eral supportrdquo said Jennie Habersetzer mar-keting and sales at Pro-Tec Athletics ldquoItrsquos common for basketball players to wear and it fits nicely in a basketball shoerdquo Pro-Tec items can be found at specialty running and

sporting goods storesCramer Productsrsquo Per-

formance Shorts are ideal for basketball players to wear under their uni-form or practice shorts to improve their game Retailing at $60 the shorts consist of high stretch panels that pro-vide compression and support to core muscle groups during intense

activity In addition abdominal support panels also provide compression to core muscle groups while the seamless side panel construction offers comfort

When it comes to basketballs a few nota-ble models are ex-pected to be hot for 2014 ldquoThere are a couple basketballs that we expect to sell well in 2014rdquo said Barry ldquoThe Spalding TF1000 Classic Adult Bas-ketball comes to mind first Irsquove probably had three or four high school coaches come in and buy six or seven balls It has a mi-crofiber composite so the leatherrsquos going to be better the ball is longer lasting and the bladder is better because it holds more air The bounce is supposed to be great with that particular ballrdquo

Aside from Spalding Wilson Adidas and Nike Barry singled out Under Armour as a brand rapidly gaining market share and popularity in the basketball category ldquoUnder Armour is going to be one of the biggest companies soon especially in basketball and football Everything that theyrsquore doing now is tremendousrdquo he explained ldquoNikersquos going to outpace Under Armour in shoes but when it comes to apparel balls and some equipment Under Armour is going to be up thererdquo The Under Armour 495 Indoor Outdoor Basketball which retails for $30 and can be found at all major big box retailers is expected to be a big seller in 2014 Barry added that Under Armourrsquos rapid rise can be attributed to effective marketing persistent brand-building and desirable products that resonate with consumers

According to Barry price points for basketballs have stayed fairly consistent in the mid- and mid-to-upper range over the past few years ldquoThe Spalding TF1000 is going to be about $70 But then you also the Spalding NeverFlat Ball which is also a great ball and stays inflated about 10 times longer than any other ball retailing for $55rdquo he said ldquoI would say any ball from around $40 to about $80 would be considered the mid-to-upper end price

point range Thatrsquos compared to the official NBA leather basketball which sells for $150 That ball would be the high endrdquo

In the field equipment category players can turn to training hoops to improve their shooting Goalrilla a leader in sports training equipment will have the CV 60 Basketball System available at Dickrsquos Sporting Goods and specialty retailers nationwide With a retail price of about $1400 the CV 60 is capable of handling over 1000 pounds of vertical torque to the rim It is constructed with a one-piece steel pole for strength as well as an all-steel precise height adjustment from 7 frac12 feet to 10 feet

Shock Doctor Basketball STC Mouthguard

Pro-Tec Gel Force Knee Support

Pro-Tec Gel Force

Ankle Support

Cramer Productsrsquo Performance Shorts

Spalding TF1000 Classic Adult Basketball

Under Armour 495 Indoor Outdoor Basketball

Spalding NeverFlat Ball

Goalrilla CV 60 Basketball System

Shock Doctor Nano Double Mouthguard

20 SGBWeeklycom | OCTOBER 28 2013

JUST FOR kICkS 2013 SOCCER EqUIPMENTSoccer players will also benefit from in-creasingly advanced equipment whether in the form of shin guards balls soccer goals or protective accessories

Unlike hardgoods in other sports shin guards remain a more functional necessity that depends less on technological features than other higher-priced protective pieces ldquoDepending on the playerrsquos age and what level theyrsquore playing in shin guards can help tremendouslyrdquo shared The Sports Author-ityrsquos Barry ldquoIf yoursquore from age 15 to about 20 playing club ball or high school yoursquore not going to need anything too protective unless you injured your ankle or you really want to protect yourself Most of the time soccer players just put on something simple that covers a little of the shin and they run Kids in Europe use cardboard and put that on their shins and go runningrdquo

Barry observed that one shin guard in particular that a lot of people have been buying for kids ages 10 and below is the Nike Youth Charge Shin Guards which retails for about $15 ldquoMost people are loyal to brands whether they like Nike or they like Adidasrdquo he stated ldquoBut if somebody appreciates the sport as much as the avid players do they will go for whatrsquos best for them Irsquom a serious player and I used to love Adidas shoes But since Irsquove gotten older Irsquove switched over to Nike and I also switched to Umbro cleats when I was 14 Every brand fits a little differently Nike cleats and shin guards fit

more narrowly on the foot and leg where compared to Adidas which have a more natural fit Adidas shin guards will provide more coverage than Nike shin guards and they will cover a majority of the leg instead of just the shinrdquo

Oftentimes shin guard purchases are made with affordability in mind especially for younger players Itrsquos not until players get older and more serious that shin guard purchases and preferences may get more specialized but even then most soccer players see shin guards as a basic necessity and not an item that they expect perfor-mance or technologically advanced protec-tion from ldquoIrsquom also a coach and with most of the kids that I know their parents will buy them the cheapest shin guards and the cheapest cleats and they just go out and playrdquo said Barry ldquoEven players who play club and travel soccer theyrsquore usually going for something that covers most of the shin that they can fit easily under their socks and get cleared by the referees so that they can playrdquo

The mens Adidas Nitrocharge Pro Shin Guards with a retail price of $20 should be a big seller for next year Designed with a light and flex-ible shield these shin guards feature an easy slip-in construction and com-pression fabric that helps support blood flow A compression sleeve supports blood flow back to the body center while soft synthetic lining makes these guards comfortable

Wilsonrsquos NCAA Forte Shin Guard retail-ing for $25 will be a key new shin guard for 2014 This NCAA-branded guard has a comfort fit Lycra sleeve with power band

enhancements for added compression and muscle cir-culation with a removable inner shell NOCSAE ap-proved the NCAA Forte is available in 3 sizes dictated by player height

Franklin Sports will offer a high performing affordable shin guard with its MLS Premier Shin Guards Priced at $20 the MLS Premiers feature an air tube enhanced shell that increases abrasion resis-tance and impact resistance Its adjustable straps conform to leg size while poly back-ing enhances comfort and feel and a detach-able ankle pad with comfort stirrup ensures a proper and customized fit

Storelli Sports is an emerging manufac-turer that will be offering premium soccer equipment in 2014 Based in Brooklyn NY Storelli Sports is the first and only

brand dedicated to soccer protective-wear Storellirsquos sig-nature item is the ExoShield Head-guard a potentially g r o u n d b r e a k i n g

guard that helps protect against impacts to the head Set to retail at online specialty re-tailers for about $60 the ExoShield is the most protective soccer headguard on the market worn by world-class professional players in English Premier League and Champions League It has outperformed tra-ditional headguards in scientific protection testing and reduces the effect of G-forces by over 50 percent with a cool design that avoids the traditional ldquohelmetrdquo look The ExoShield incorporates the same lightweight

Adidas Nitrocharge Pro Shin Guards

Wilsonrsquos NCAA Forte Shin Guard

Storelli Sports ExoShield Headguard

OCTOBER 28 2013 | SGBWeeklycom 21

open-cell viscoelastic foam used in combat-grade military helmet liners and is constructed specifically for soccer with best-in-class materials to provide superior impact absorption temperature control breathability and comfort

Storelli will also have its BodyShield Leg Guards as a feature item for next year With a $40 price tag the BodyShield Leg Guards fea-ture high-performance Poron XRD polyurethane foam for maxi-mum protection from impact and abrasion It also includes ad-

vanced anti-microbial treatment which reduces the risk of infections These guards are also flexible and comfort-able as its unique padding design and placement enhances mobility without compromising protection

Zamst will be helping soccer players reinforce protect and recover better than ever with their support technology One of Zamstrsquos key items in soccer is the TS-1 Compression Thigh Support which will retail at $50 The TS-1 provides com-pressive muscular support for the thigh muscles ndash the quadriceps adductors and hamstrings Itrsquos i-Fit technology allows for easy application and adjustable two-way compression for enhanced comfort and concentrated muscle support and the supportrsquos anatomical design ensures a customized fit superior support and excellent heat retention

Pro-Tec will offer several premium sports medicine items for soccer play-ers dealing with injuries and pain Pro-

Tecrsquos Ankle Wrap about $19 has a form-fitting neoprene sleeve for compression making it an excellent treatment for ankle sprains White straps can be wrapped around as tightly as necessary for ad-ditional support The Knee Pro-Tec Patellar Tendon Strap which can be used for any sport and is priced at $17 is especially useful for soccer players It provides targeted compression to the base of the patellar tendon to stabilize the knee so the joint can track correctly The strap is most often used for pain centrally located around the patella or kneecap an especially for patellar tendonitis and Osgood-Schlatters disease

For field equipment Goalrilla will have goals and training systems to help soccer players hone their shooting

skills Brand new is the Goalrilla Gamemaker Soccer Goal line an innovative line of air-pressurized durable and transportable soccer goals The Gamemaker gives soccer players the ability to pump up a sturdy goal which reaches its full size in 90 seconds and replicates the authentic play of a traditional steel

goal Depending on the goal size the retail price ranges from $180 to $700 Goalrillarsquos Striker Trainer $350 is a double-sided soccer

goal for strengthening essential soccer skills as well as shooting and scoring potential for players of all ages Both the Gamemaker and Striker Trainer will be available at soccer specialty retailers on-line at Goalrillacom and at other sporting goods stores

Several cool soccer balls will be available for 2014 ldquoI personally like the Wembley Ball from Adidasrdquo shared Barry ldquoNike will have the In-cyte which includes the La Liga and Series A versions and those will be some of the biggest sellers because kids love playing with the balls used by the prosrdquo

The NCAA Forte FYbrid Premium Match Ball from Wilson is another key soccer ball for 2014 Retailing at $120 the NCAA Forte FYbrid is the official ball of the NCAA Soccer Championships Both NCAA and FIFA approved and available in four colors it boasts Fused Panel Technology which minimizes water and moisture intake making it both highperforming and durable in all kinds of game conditions

Adidas will be rolling out the Finale Lisbon OMB Ball at retail for $150 Rigorously tested to receive the highest FIFA rating the Finale Lisbon OMB is the official match ball for the UEFA 2014 Champions League tournament Technology is a point of emphasis with this ball as it is thermally bonded with a seamless surface for superior touch and low water uptake It also has a butyl bladder for best air retention

Once again the trend of young players drawing inspiration from their favorite professional play-ers has led to big demand for pro-style equipment ldquoKids want to look like theyrsquore playing with a professional ballrdquo said The Sports Authorityrsquos Barry

Storelli Sports BodyShield Leg Guards

Pro-Tec Patellar Tendon Strap

Pro-Tec Ankle Wrap Wilson NCAA Forte FYbrid Premium

Match Ball

Adidas Finale Lisbon OMB Ball

Goalrilla Gamemaker Soccer Goal

Goalrilla Striker Trainer

Zamst TS-1 Compression Thigh Support

22 SGBWeeklycom | OCTOBER 7 2013

CALENDARFor full year calendar go to sportsonesourcecomevents

TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

oCtober

29-31 Sport Source Asia Hong Kong

29-1 NASGW Expo Grapevine Tx

noVember

1-3 NBS Fall Athletic Market Austin Tx

5-7 TAG FallWinter Show St louis MO

15-17 ADA Fall Show San Antonio Tx

24-26 Sports Inc Athletic Show las Vegas NV

deCember

2-4 EORA SE Winter Market Asheville NC

3-4 WWSRA NW Early Preview Seattle WA

3-5 MRA December Market lansing MI

4-6 FFANy New york Ny

10-11 EORA FlA Winter Market Punta Gorda Fl

10-11 WWSRA NorCal Early Preview TBA

11-12 Atlanta Shoe Market Atlanta GA

JAnUArY

6-8 ATA Show Nashville TN

7-9 MWSRA january Show Madison WI

7-9 WWSRA Rocky Mtn Preview Denver CO

7-9 WWSRA Northwest Preview Portland OR

9-11 Surf Expo Orlando Fl13-14 WWSRA Intermountain Preview Salt lake City UT

Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg

National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg

Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom

Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg

Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg

Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg

Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom

Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom

Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com

Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom

13-15 WWSRA NorCal Early Preview Reno NV

14-17 SHOT Show las Vegas NV

15-18 NBS Winter-Specialty Market Fort Worth Tx

16-18 Sports licensing amp Tailgate Show las Vegas NV

17-19 Imprinted Sportswear Show (ISS) long Beach CA

21 ORWM Demo Day TBA

22-25 Outdoor Retailer Winter Market Salt lake City UT

30-2 SIA Snow Show Denver CO

FebrUArY

3-4 SIA On-Snow Demo Copper Mountain CO

3-4 SIA Nordic Demo Copper Mountain CO

5-7 FFANy New york Ny

5-8 Sports Inc Outdoor Show Phoenix AZ

6-10 NBS Semi-Annual Market Fort Worth Tx

9-11 EORA SE February Show Greenville SC

10-13 Worldwide Spring Show Reno NV

11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN

mArCH

14-16 Imprinted Sportswear Show (ISS) Atlantic City Nj

AprIL

4-6 Imprinted Sportswear Show (ISS) Orlando Fl

22 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 23

MARK YOURCALENDARS

Summer Market AUGUST 6-9 2014

Open Air Demo AUGUST 5 2014

Winter Market JANUARY 22-25 2014

All Mountain Demo JANUARY 21 2014

Page 18: ISSUE 1343 OCTOBER 28, 2013 The Weekly Digital ...d4ex6pvli7xof.cloudfront.net/sgbweekly/2013/SGB_13Q4/...Skechers USA, Inc. reported earnings jumped 143.6 percent in its third quarter

20 SGBWeeklycom | OCTOBER 28 2013

JUST FOR kICkS 2013 SOCCER EqUIPMENTSoccer players will also benefit from in-creasingly advanced equipment whether in the form of shin guards balls soccer goals or protective accessories

Unlike hardgoods in other sports shin guards remain a more functional necessity that depends less on technological features than other higher-priced protective pieces ldquoDepending on the playerrsquos age and what level theyrsquore playing in shin guards can help tremendouslyrdquo shared The Sports Author-ityrsquos Barry ldquoIf yoursquore from age 15 to about 20 playing club ball or high school yoursquore not going to need anything too protective unless you injured your ankle or you really want to protect yourself Most of the time soccer players just put on something simple that covers a little of the shin and they run Kids in Europe use cardboard and put that on their shins and go runningrdquo

Barry observed that one shin guard in particular that a lot of people have been buying for kids ages 10 and below is the Nike Youth Charge Shin Guards which retails for about $15 ldquoMost people are loyal to brands whether they like Nike or they like Adidasrdquo he stated ldquoBut if somebody appreciates the sport as much as the avid players do they will go for whatrsquos best for them Irsquom a serious player and I used to love Adidas shoes But since Irsquove gotten older Irsquove switched over to Nike and I also switched to Umbro cleats when I was 14 Every brand fits a little differently Nike cleats and shin guards fit

more narrowly on the foot and leg where compared to Adidas which have a more natural fit Adidas shin guards will provide more coverage than Nike shin guards and they will cover a majority of the leg instead of just the shinrdquo

Oftentimes shin guard purchases are made with affordability in mind especially for younger players Itrsquos not until players get older and more serious that shin guard purchases and preferences may get more specialized but even then most soccer players see shin guards as a basic necessity and not an item that they expect perfor-mance or technologically advanced protec-tion from ldquoIrsquom also a coach and with most of the kids that I know their parents will buy them the cheapest shin guards and the cheapest cleats and they just go out and playrdquo said Barry ldquoEven players who play club and travel soccer theyrsquore usually going for something that covers most of the shin that they can fit easily under their socks and get cleared by the referees so that they can playrdquo

The mens Adidas Nitrocharge Pro Shin Guards with a retail price of $20 should be a big seller for next year Designed with a light and flex-ible shield these shin guards feature an easy slip-in construction and com-pression fabric that helps support blood flow A compression sleeve supports blood flow back to the body center while soft synthetic lining makes these guards comfortable

Wilsonrsquos NCAA Forte Shin Guard retail-ing for $25 will be a key new shin guard for 2014 This NCAA-branded guard has a comfort fit Lycra sleeve with power band

enhancements for added compression and muscle cir-culation with a removable inner shell NOCSAE ap-proved the NCAA Forte is available in 3 sizes dictated by player height

Franklin Sports will offer a high performing affordable shin guard with its MLS Premier Shin Guards Priced at $20 the MLS Premiers feature an air tube enhanced shell that increases abrasion resis-tance and impact resistance Its adjustable straps conform to leg size while poly back-ing enhances comfort and feel and a detach-able ankle pad with comfort stirrup ensures a proper and customized fit

Storelli Sports is an emerging manufac-turer that will be offering premium soccer equipment in 2014 Based in Brooklyn NY Storelli Sports is the first and only

brand dedicated to soccer protective-wear Storellirsquos sig-nature item is the ExoShield Head-guard a potentially g r o u n d b r e a k i n g

guard that helps protect against impacts to the head Set to retail at online specialty re-tailers for about $60 the ExoShield is the most protective soccer headguard on the market worn by world-class professional players in English Premier League and Champions League It has outperformed tra-ditional headguards in scientific protection testing and reduces the effect of G-forces by over 50 percent with a cool design that avoids the traditional ldquohelmetrdquo look The ExoShield incorporates the same lightweight

Adidas Nitrocharge Pro Shin Guards

Wilsonrsquos NCAA Forte Shin Guard

Storelli Sports ExoShield Headguard

OCTOBER 28 2013 | SGBWeeklycom 21

open-cell viscoelastic foam used in combat-grade military helmet liners and is constructed specifically for soccer with best-in-class materials to provide superior impact absorption temperature control breathability and comfort

Storelli will also have its BodyShield Leg Guards as a feature item for next year With a $40 price tag the BodyShield Leg Guards fea-ture high-performance Poron XRD polyurethane foam for maxi-mum protection from impact and abrasion It also includes ad-

vanced anti-microbial treatment which reduces the risk of infections These guards are also flexible and comfort-able as its unique padding design and placement enhances mobility without compromising protection

Zamst will be helping soccer players reinforce protect and recover better than ever with their support technology One of Zamstrsquos key items in soccer is the TS-1 Compression Thigh Support which will retail at $50 The TS-1 provides com-pressive muscular support for the thigh muscles ndash the quadriceps adductors and hamstrings Itrsquos i-Fit technology allows for easy application and adjustable two-way compression for enhanced comfort and concentrated muscle support and the supportrsquos anatomical design ensures a customized fit superior support and excellent heat retention

Pro-Tec will offer several premium sports medicine items for soccer play-ers dealing with injuries and pain Pro-

Tecrsquos Ankle Wrap about $19 has a form-fitting neoprene sleeve for compression making it an excellent treatment for ankle sprains White straps can be wrapped around as tightly as necessary for ad-ditional support The Knee Pro-Tec Patellar Tendon Strap which can be used for any sport and is priced at $17 is especially useful for soccer players It provides targeted compression to the base of the patellar tendon to stabilize the knee so the joint can track correctly The strap is most often used for pain centrally located around the patella or kneecap an especially for patellar tendonitis and Osgood-Schlatters disease

For field equipment Goalrilla will have goals and training systems to help soccer players hone their shooting

skills Brand new is the Goalrilla Gamemaker Soccer Goal line an innovative line of air-pressurized durable and transportable soccer goals The Gamemaker gives soccer players the ability to pump up a sturdy goal which reaches its full size in 90 seconds and replicates the authentic play of a traditional steel

goal Depending on the goal size the retail price ranges from $180 to $700 Goalrillarsquos Striker Trainer $350 is a double-sided soccer

goal for strengthening essential soccer skills as well as shooting and scoring potential for players of all ages Both the Gamemaker and Striker Trainer will be available at soccer specialty retailers on-line at Goalrillacom and at other sporting goods stores

Several cool soccer balls will be available for 2014 ldquoI personally like the Wembley Ball from Adidasrdquo shared Barry ldquoNike will have the In-cyte which includes the La Liga and Series A versions and those will be some of the biggest sellers because kids love playing with the balls used by the prosrdquo

The NCAA Forte FYbrid Premium Match Ball from Wilson is another key soccer ball for 2014 Retailing at $120 the NCAA Forte FYbrid is the official ball of the NCAA Soccer Championships Both NCAA and FIFA approved and available in four colors it boasts Fused Panel Technology which minimizes water and moisture intake making it both highperforming and durable in all kinds of game conditions

Adidas will be rolling out the Finale Lisbon OMB Ball at retail for $150 Rigorously tested to receive the highest FIFA rating the Finale Lisbon OMB is the official match ball for the UEFA 2014 Champions League tournament Technology is a point of emphasis with this ball as it is thermally bonded with a seamless surface for superior touch and low water uptake It also has a butyl bladder for best air retention

Once again the trend of young players drawing inspiration from their favorite professional play-ers has led to big demand for pro-style equipment ldquoKids want to look like theyrsquore playing with a professional ballrdquo said The Sports Authorityrsquos Barry

Storelli Sports BodyShield Leg Guards

Pro-Tec Patellar Tendon Strap

Pro-Tec Ankle Wrap Wilson NCAA Forte FYbrid Premium

Match Ball

Adidas Finale Lisbon OMB Ball

Goalrilla Gamemaker Soccer Goal

Goalrilla Striker Trainer

Zamst TS-1 Compression Thigh Support

22 SGBWeeklycom | OCTOBER 7 2013

CALENDARFor full year calendar go to sportsonesourcecomevents

TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

oCtober

29-31 Sport Source Asia Hong Kong

29-1 NASGW Expo Grapevine Tx

noVember

1-3 NBS Fall Athletic Market Austin Tx

5-7 TAG FallWinter Show St louis MO

15-17 ADA Fall Show San Antonio Tx

24-26 Sports Inc Athletic Show las Vegas NV

deCember

2-4 EORA SE Winter Market Asheville NC

3-4 WWSRA NW Early Preview Seattle WA

3-5 MRA December Market lansing MI

4-6 FFANy New york Ny

10-11 EORA FlA Winter Market Punta Gorda Fl

10-11 WWSRA NorCal Early Preview TBA

11-12 Atlanta Shoe Market Atlanta GA

JAnUArY

6-8 ATA Show Nashville TN

7-9 MWSRA january Show Madison WI

7-9 WWSRA Rocky Mtn Preview Denver CO

7-9 WWSRA Northwest Preview Portland OR

9-11 Surf Expo Orlando Fl13-14 WWSRA Intermountain Preview Salt lake City UT

Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg

National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg

Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom

Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg

Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg

Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg

Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom

Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom

Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com

Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom

13-15 WWSRA NorCal Early Preview Reno NV

14-17 SHOT Show las Vegas NV

15-18 NBS Winter-Specialty Market Fort Worth Tx

16-18 Sports licensing amp Tailgate Show las Vegas NV

17-19 Imprinted Sportswear Show (ISS) long Beach CA

21 ORWM Demo Day TBA

22-25 Outdoor Retailer Winter Market Salt lake City UT

30-2 SIA Snow Show Denver CO

FebrUArY

3-4 SIA On-Snow Demo Copper Mountain CO

3-4 SIA Nordic Demo Copper Mountain CO

5-7 FFANy New york Ny

5-8 Sports Inc Outdoor Show Phoenix AZ

6-10 NBS Semi-Annual Market Fort Worth Tx

9-11 EORA SE February Show Greenville SC

10-13 Worldwide Spring Show Reno NV

11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN

mArCH

14-16 Imprinted Sportswear Show (ISS) Atlantic City Nj

AprIL

4-6 Imprinted Sportswear Show (ISS) Orlando Fl

22 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 23

MARK YOURCALENDARS

Summer Market AUGUST 6-9 2014

Open Air Demo AUGUST 5 2014

Winter Market JANUARY 22-25 2014

All Mountain Demo JANUARY 21 2014

Page 19: ISSUE 1343 OCTOBER 28, 2013 The Weekly Digital ...d4ex6pvli7xof.cloudfront.net/sgbweekly/2013/SGB_13Q4/...Skechers USA, Inc. reported earnings jumped 143.6 percent in its third quarter

OCTOBER 28 2013 | SGBWeeklycom 21

open-cell viscoelastic foam used in combat-grade military helmet liners and is constructed specifically for soccer with best-in-class materials to provide superior impact absorption temperature control breathability and comfort

Storelli will also have its BodyShield Leg Guards as a feature item for next year With a $40 price tag the BodyShield Leg Guards fea-ture high-performance Poron XRD polyurethane foam for maxi-mum protection from impact and abrasion It also includes ad-

vanced anti-microbial treatment which reduces the risk of infections These guards are also flexible and comfort-able as its unique padding design and placement enhances mobility without compromising protection

Zamst will be helping soccer players reinforce protect and recover better than ever with their support technology One of Zamstrsquos key items in soccer is the TS-1 Compression Thigh Support which will retail at $50 The TS-1 provides com-pressive muscular support for the thigh muscles ndash the quadriceps adductors and hamstrings Itrsquos i-Fit technology allows for easy application and adjustable two-way compression for enhanced comfort and concentrated muscle support and the supportrsquos anatomical design ensures a customized fit superior support and excellent heat retention

Pro-Tec will offer several premium sports medicine items for soccer play-ers dealing with injuries and pain Pro-

Tecrsquos Ankle Wrap about $19 has a form-fitting neoprene sleeve for compression making it an excellent treatment for ankle sprains White straps can be wrapped around as tightly as necessary for ad-ditional support The Knee Pro-Tec Patellar Tendon Strap which can be used for any sport and is priced at $17 is especially useful for soccer players It provides targeted compression to the base of the patellar tendon to stabilize the knee so the joint can track correctly The strap is most often used for pain centrally located around the patella or kneecap an especially for patellar tendonitis and Osgood-Schlatters disease

For field equipment Goalrilla will have goals and training systems to help soccer players hone their shooting

skills Brand new is the Goalrilla Gamemaker Soccer Goal line an innovative line of air-pressurized durable and transportable soccer goals The Gamemaker gives soccer players the ability to pump up a sturdy goal which reaches its full size in 90 seconds and replicates the authentic play of a traditional steel

goal Depending on the goal size the retail price ranges from $180 to $700 Goalrillarsquos Striker Trainer $350 is a double-sided soccer

goal for strengthening essential soccer skills as well as shooting and scoring potential for players of all ages Both the Gamemaker and Striker Trainer will be available at soccer specialty retailers on-line at Goalrillacom and at other sporting goods stores

Several cool soccer balls will be available for 2014 ldquoI personally like the Wembley Ball from Adidasrdquo shared Barry ldquoNike will have the In-cyte which includes the La Liga and Series A versions and those will be some of the biggest sellers because kids love playing with the balls used by the prosrdquo

The NCAA Forte FYbrid Premium Match Ball from Wilson is another key soccer ball for 2014 Retailing at $120 the NCAA Forte FYbrid is the official ball of the NCAA Soccer Championships Both NCAA and FIFA approved and available in four colors it boasts Fused Panel Technology which minimizes water and moisture intake making it both highperforming and durable in all kinds of game conditions

Adidas will be rolling out the Finale Lisbon OMB Ball at retail for $150 Rigorously tested to receive the highest FIFA rating the Finale Lisbon OMB is the official match ball for the UEFA 2014 Champions League tournament Technology is a point of emphasis with this ball as it is thermally bonded with a seamless surface for superior touch and low water uptake It also has a butyl bladder for best air retention

Once again the trend of young players drawing inspiration from their favorite professional play-ers has led to big demand for pro-style equipment ldquoKids want to look like theyrsquore playing with a professional ballrdquo said The Sports Authorityrsquos Barry

Storelli Sports BodyShield Leg Guards

Pro-Tec Patellar Tendon Strap

Pro-Tec Ankle Wrap Wilson NCAA Forte FYbrid Premium

Match Ball

Adidas Finale Lisbon OMB Ball

Goalrilla Gamemaker Soccer Goal

Goalrilla Striker Trainer

Zamst TS-1 Compression Thigh Support

22 SGBWeeklycom | OCTOBER 7 2013

CALENDARFor full year calendar go to sportsonesourcecomevents

TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

oCtober

29-31 Sport Source Asia Hong Kong

29-1 NASGW Expo Grapevine Tx

noVember

1-3 NBS Fall Athletic Market Austin Tx

5-7 TAG FallWinter Show St louis MO

15-17 ADA Fall Show San Antonio Tx

24-26 Sports Inc Athletic Show las Vegas NV

deCember

2-4 EORA SE Winter Market Asheville NC

3-4 WWSRA NW Early Preview Seattle WA

3-5 MRA December Market lansing MI

4-6 FFANy New york Ny

10-11 EORA FlA Winter Market Punta Gorda Fl

10-11 WWSRA NorCal Early Preview TBA

11-12 Atlanta Shoe Market Atlanta GA

JAnUArY

6-8 ATA Show Nashville TN

7-9 MWSRA january Show Madison WI

7-9 WWSRA Rocky Mtn Preview Denver CO

7-9 WWSRA Northwest Preview Portland OR

9-11 Surf Expo Orlando Fl13-14 WWSRA Intermountain Preview Salt lake City UT

Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg

National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg

Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom

Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg

Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg

Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg

Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom

Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom

Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com

Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom

13-15 WWSRA NorCal Early Preview Reno NV

14-17 SHOT Show las Vegas NV

15-18 NBS Winter-Specialty Market Fort Worth Tx

16-18 Sports licensing amp Tailgate Show las Vegas NV

17-19 Imprinted Sportswear Show (ISS) long Beach CA

21 ORWM Demo Day TBA

22-25 Outdoor Retailer Winter Market Salt lake City UT

30-2 SIA Snow Show Denver CO

FebrUArY

3-4 SIA On-Snow Demo Copper Mountain CO

3-4 SIA Nordic Demo Copper Mountain CO

5-7 FFANy New york Ny

5-8 Sports Inc Outdoor Show Phoenix AZ

6-10 NBS Semi-Annual Market Fort Worth Tx

9-11 EORA SE February Show Greenville SC

10-13 Worldwide Spring Show Reno NV

11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN

mArCH

14-16 Imprinted Sportswear Show (ISS) Atlantic City Nj

AprIL

4-6 Imprinted Sportswear Show (ISS) Orlando Fl

22 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 23

MARK YOURCALENDARS

Summer Market AUGUST 6-9 2014

Open Air Demo AUGUST 5 2014

Winter Market JANUARY 22-25 2014

All Mountain Demo JANUARY 21 2014

Page 20: ISSUE 1343 OCTOBER 28, 2013 The Weekly Digital ...d4ex6pvli7xof.cloudfront.net/sgbweekly/2013/SGB_13Q4/...Skechers USA, Inc. reported earnings jumped 143.6 percent in its third quarter

22 SGBWeeklycom | OCTOBER 7 2013

CALENDARFor full year calendar go to sportsonesourcecomevents

TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

oCtober

29-31 Sport Source Asia Hong Kong

29-1 NASGW Expo Grapevine Tx

noVember

1-3 NBS Fall Athletic Market Austin Tx

5-7 TAG FallWinter Show St louis MO

15-17 ADA Fall Show San Antonio Tx

24-26 Sports Inc Athletic Show las Vegas NV

deCember

2-4 EORA SE Winter Market Asheville NC

3-4 WWSRA NW Early Preview Seattle WA

3-5 MRA December Market lansing MI

4-6 FFANy New york Ny

10-11 EORA FlA Winter Market Punta Gorda Fl

10-11 WWSRA NorCal Early Preview TBA

11-12 Atlanta Shoe Market Atlanta GA

JAnUArY

6-8 ATA Show Nashville TN

7-9 MWSRA january Show Madison WI

7-9 WWSRA Rocky Mtn Preview Denver CO

7-9 WWSRA Northwest Preview Portland OR

9-11 Surf Expo Orlando Fl13-14 WWSRA Intermountain Preview Salt lake City UT

Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg

National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg

Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom

Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg

Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg

Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg

Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom

Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom

Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com

Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom

13-15 WWSRA NorCal Early Preview Reno NV

14-17 SHOT Show las Vegas NV

15-18 NBS Winter-Specialty Market Fort Worth Tx

16-18 Sports licensing amp Tailgate Show las Vegas NV

17-19 Imprinted Sportswear Show (ISS) long Beach CA

21 ORWM Demo Day TBA

22-25 Outdoor Retailer Winter Market Salt lake City UT

30-2 SIA Snow Show Denver CO

FebrUArY

3-4 SIA On-Snow Demo Copper Mountain CO

3-4 SIA Nordic Demo Copper Mountain CO

5-7 FFANy New york Ny

5-8 Sports Inc Outdoor Show Phoenix AZ

6-10 NBS Semi-Annual Market Fort Worth Tx

9-11 EORA SE February Show Greenville SC

10-13 Worldwide Spring Show Reno NV

11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN

mArCH

14-16 Imprinted Sportswear Show (ISS) Atlantic City Nj

AprIL

4-6 Imprinted Sportswear Show (ISS) Orlando Fl

22 SGBWeeklycom | OCTOBER 28 2013

OCTOBER 28 2013 | SGBWeeklycom 23

MARK YOURCALENDARS

Summer Market AUGUST 6-9 2014

Open Air Demo AUGUST 5 2014

Winter Market JANUARY 22-25 2014

All Mountain Demo JANUARY 21 2014

Page 21: ISSUE 1343 OCTOBER 28, 2013 The Weekly Digital ...d4ex6pvli7xof.cloudfront.net/sgbweekly/2013/SGB_13Q4/...Skechers USA, Inc. reported earnings jumped 143.6 percent in its third quarter

OCTOBER 28 2013 | SGBWeeklycom 23

MARK YOURCALENDARS

Summer Market AUGUST 6-9 2014

Open Air Demo AUGUST 5 2014

Winter Market JANUARY 22-25 2014

All Mountain Demo JANUARY 21 2014

Page 22: ISSUE 1343 OCTOBER 28, 2013 The Weekly Digital ...d4ex6pvli7xof.cloudfront.net/sgbweekly/2013/SGB_13Q4/...Skechers USA, Inc. reported earnings jumped 143.6 percent in its third quarter

MARK YOURCALENDARS

Summer Market AUGUST 6-9 2014

Open Air Demo AUGUST 5 2014

Winter Market JANUARY 22-25 2014

All Mountain Demo JANUARY 21 2014