Issue 12 Oct-Dec 2012

Vidyasagar Setu, Kolkata

FROM THE EDITOR'S DESK

If it weren't for the human trait to be able to invent and innovate, we'd

probably still be living in caves and hunting for food like pre-historic

man. Throughout history, human beings have been driven by a

desire to improve their quality of living. A drive that has resulted in

inventions right from the basic wheel to the space age devices we are

accustomed to today.

At Bajaj Electricals, innovation has similarly been a way of life. It is

possibly the single biggest factor in defining the company's

consistent success and progress.

Bajaj truly rides on innovation – often introducing to the country

pioneering technology and innovative products. Even the processes

that help us deliver these products and projects to clients are an

outcome of innovation.

Umbrella masts, monopoles, GRP structures, octagonal poles,

SCADA systems... they are all vast improvements on conventional

options, resulting in greater energy efficiency and more aesthetic

environments. Almost every E&P BU project uses products and

technologies that were never employed before anywhere in the

country – illumination of several sports stadia, modern cable-stay

bridges, monuments, theme parks and facilities like airports and

factories have been rendered world class by our pioneering ingenuity.

All of which have been showcased in this issue. We'd like to call it the

'Innovation Special'.

On a more traditional plane, we also wish every one of you and your

loved ones the choicest of season greetings as the year advances

through its most festive quarter.

Editorial Team

Dear EPDians,

As always, Diwali brought lots of light and happiness into

all our lives. But, it also provides the opportunity to

introspect the New Year that it has ushered in!

A turbulent market is the time to prove our real potential

and differentiate ourselves from our competition.

The road is always tough when there is a storm. The

optimistic way to perceive the situation is that there is

always sunshine after weathering a storm.

The B2B segment has experienced tough times these

past 24 months. But we are just around the corner from

being back in good shape with clear visibility to our goals

and overall gaps. We have learnt how to do things

differently and correctly too!

A healthy order book in hand and astute understanding of

projects and work at hand will help achieve goals for a

solid team. Project execution and handing over projects

on time is the critical success factor.

Seek Goddess Lakshmi's smiles on our company more

often to allow everyone to smile for eternity.

Wishing great endings to 2012 to make a solid start to the

New Year.

ANANT BAJAJ

Joint Managing Director

Dear EPDians,

We live in a world of continual change. New technologies

replace old; fresh thinking supplants yesterday’s ideas

and market shifts drive new approaches.

I recall a story about a man who was working on an oil

platform. He woke up one night from a loud explosion,

which suddenly set his entire oil platform on fire. In mere

moments, he was surrounded by flames. Through the

smoke and heat, he barely made his way out of the chaos

to the platform's edge. When he looked down over the

edge, all he could see were the dark, cold, foreboding

Atlantic waters.

As the fire approached him, the man had mere seconds to

react. He could stand on the platform and inevitably be

consumed by the burning flames. Or, he could plunge 30

meters into the freezing waters. The man was standing

upon a ‘burning platform’ and he needed to make a

choice.

He decided to jump. It was unexpected. In ordinary

circumstances, the man would never consider plunging

into icy waters. But these were not ordinary times – his

platform was on fire. The man survived the fall and the

waters. After he was rescued, he noted that a ‘burning

platform’ caused a radical change in his behaviour.

In the present market scenario, we too are standing on a

‘burning platform’ and must decide how we are going to

change ourselves.

We need to act now, be bold and more focused to face the

challenges ahead and bounce back once again as a

major contributor to the company’s profit.

Wishing you all Seasons Greetings.

LALIT MEHTA

Executive Director (B2B)

Dear EPDians,

Innovation is the specific instrument of entrepreneurship.

The act that endows resources with a new capacity to

create wealth.

With the speed of change that is taking place, only those

companies which continuously innovate will be there in

the future.

We need to continuously increase our R&D spend and

introduce newer products at more competitive prices so

that we continuously cannibalise our existing products

with new products.

It is better to be cannibalized by our own products than

have competitors doing so.

Let us hope FY 2013-14 is a turnaround year for E&P and

reinstalls E&P as the important contributor to the top line

and bottom line of the company.

I trust you and your family had a safe and green Diwali.

Seasons greetings!

Warm Regards,

SHEKHAR BAJAJ

Chairman & Managing Director

Amn g^r H$mo Ë`m¡hmam| H$s ew^H$m_ZmE¨,

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Innovation improves the quality of life. It's all about brightness while consuming less energy. Similarly, the

providing new solutions to old as well as new telephone was invented by Alexander Graham Bell, but

problems, and satisfying new needs through different innovation evolved it into mobile phones and now

or, at least, more effective products, services and smartphones!

ideas. It can also be about processes, methods and

Likewise the invention of cathode ray tubes gave the technologies.

world television, but innovation changed its concept Often Innovation is mistaken as Invention. While both

through flat screen LCD and LED TVs. In fact, in every result in a better quality of life, there is a marked

aspect of daily life, you'll find innovation making things difference between them. Invention is about creating a

better. Be it in the home, on the street, at the office or new product, service or process for the first time in

factory; in the air, on the high seas, deep sea and even history. Innovation is about developing a different or

deep space.more effective product, service or process that

ensures a better solution. Human ingenuity is developing innovations with

amazing regularity. In fact, it is estimated that the Hence, Thomas Edison invented the light bulb or at innovations of the last 50 years are far greater in least the first commercially viable incandescent number and impact than that of the rest of human version. But it was innovation that gave us CFLs and, history, combined! subsequently, LED lamps, which result in greater

INNOVATION AND BAJAJ

Lighting-cum-Net

Umbrella Mast

repairs far easier. The innovation caught on quickly as

Chennai Municipal Corporation, HPCL and several other big With its wide range of products, Bajaj Electricals has clients placed orders for the same. continuously strived to improve the quality of life, E&P BU in

By night, the umbrella masts facilitate Spill 3 lighting; by day, particular is also driven by innovation. Through its various they enhance the cityscape. divisions, E&P BU is consistently required to think out of the

box and emerge with innovative solutions.

As the country's leading provider of lighting solutions, many Flag Masts pose a of our projects involve products, processes and executions different kind of that are a first-of-their-kind in this part of the world. As part of challenge. But, as the E&P BU family, it is a matter of extreme pride for every always, Bajaj innovation one of us to be associated with this fountainhead of to the rescue. Given its ingenuity. guiding principles, the

Flag Foundation of India In the long history of Bajaj Electricals there have been several has an ongoing instances of innovation. Let's explore some of them briefly requirement for and discover how they have changed their immediate monumental flag masts. environment. However, often, these

Let's begin with the Highmast Division... masts have to be

installed in tricky terrain.

Bajaj conceptualised,

In 2009, we were approached by Essar Power with a unique designed and executed

but practical requirement. Given the dangers posed by projects where the

lightning during monsoons, the client wanted a two-in-one usage operation is

solution for their switchyard lighting. motorised. The first flag

mast project was So we designed a special lighting high mast that also executed in Kaithal, Ladwa in 2009. doubled up as a lightning conductor. The luminaires were

fitted at 25 metres, but the mast extended beyond that by 15

metres, and accordingly kitted to provide for lightning

The Kens Villa Golf Course in Ahmedabad had two specific protection.

requirements lighting masts and protection nets around the

course. Combining the two into one, Bajaj customised

lighting high masts, rigging them with a motorised The Umbrella Mast is a street lighting innovation that not only mechanism which allowed nets to be attached and raised to improves the quality of lighting a height of 30 metres. Another innovation from Bajaj.but also enhances the aesthetics.

Bajaj developed and installed the

first umbrella mast at Kaithipada

Junction.

It was innovation in two stages...

The first installation was of a fixed

type, so returning back to the

drawing board, the company

came up with an even better

solution umbrella masts that

could be raised and lowered,

thus making maintenance and

Flag Mast

Lighting cum Lightening Mast

Innovating for a Better WorldInnovating for a Better World

Umbrella Mast The Kens Villa Golf Course

Flag Mast

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Galvanised Signage

Octagonal Galvanised Poles

across South Delhi. It was for the first time that such a

system was installed anywhere in the country.Signage is an important aspect of traffic on highways and

arterial roads. For its Mumbai road project in 2001-02, This sophisticated system allows for a remote controlling of

MMRDA's grandplan included aesthetic and high-functional lighting through a computer or mobile phone securely

signage. Bajaj came up with a solution of galvanised signage authorised by the centralised control room. It uploads real-

blended into retro-reflector sheets. A perfect solution for a time status to the internet, and generates reports on a daily

coastal city like Mumbai, with its potent combination of basis. As such, it also facilitates easy monitoring and fault

heavy traffic, inclement monsoons, hot summers and saline fixing of non-functional lamps.

atmosphere.

Another first from Bajaj was the concept of Octagonal

Galvanised Poles for street lighting, which we introduced in

2002. Traditionally, street light poles were swaged, but

Bajaj's innovation has once again changed old customs,

with over 30% of poles now replaced by their Octagonal

Galvanised counterparts.

Such has been the uptake in popularity that the company

has since received orders from (and delivered to) other

countries as well.

Innovation has been a way of life in the Street lighting Division GRP or Glass Reinforced Polymer is a wonder material that as well...has immense possibilities in everyday life. It finds use in

everything from automobiles and golf clubs to street

furniture and construction. SCADA, which stands for Supervisory Control and Data

Acquisition, is a kind of automated control system that uses

centralised computer intelligence to manage, monitor and

control various processes. SCADA gathers data from the

system and accordingly sends out automatic commands in

response. It is ideal for large-scale processes spread over

large distances from the Bajaj context, something like a

street lighting project.

Its reputation comes from a slew of features resistant to

atmospheric conditions, chemical agents, fire, shock and

UV radiation; it is light-weight even while possessing a

mechanical strength greater than steel. With amazing

malleability, low maintenance, outstanding durability in Bajaj first incorporated the SCADA system for illuminating addition to being non-magnetic and impact resistant, plus the streets of Delhi during the 2010 Commonwealth Games. aesthetically appealing with design and colour options, it can The system involved the installation of some 7000 luminaires overcome most construction challenges.

GRP Structures

SCADA System

Bajaj has adopted GRP for several applications from street UPPTCL at Agra for Gangetic Hotels Pvt. Ltd. The line was

light poles, cable trays and brackets to pergolas, gazebos diverted via 3 monopoles thus freeing GHPL's plot for

and lawn furniture... even cabins and cottages for remote construction of commercial structures.

sites. Once again, many of these categories a first in India. While lattice towers require a large installation base,

monopoles by their very structure and nomenclature of

being a mono (or single) pole, consume just a fraction of the Innovation is not just about doing things in a better way, but floor space. Which makes them perfect for transmission line also more efficiently. In street lighting, for example, off peak installations in crowded urban milieus, thereby able to feed hours do not require as much lux output as rush hours. For power even from existing substations to new industries CIDCO's Kharghar street lighting project in 2004-05, Bajaj within city limits. fitted energy saving panels which reduced the voltage

They are also ideal in projects requiring relocation of lines for during non-peak hours, effectively helping save on power

constructing highways, railways, metros and flyovers.consumption in the short and long term.

Innovation happens not just in products, but projects as well.

Special Projects Division has shown the way... Innovation is also at play at the Transmission Lines Division...

Especially in megacities, real estate is at a premium. In such

scenarios it is often impossible to install traditional lattice-

type transmission

towers. Invariably,

urban crowding has

resulted in

substations

completely encircled

by residential plots. To

overcome these

severe space

constraints E&P BU This recently completed project has lots of innovation

developed a blended into it. It was the first-ever permanent installation in

revolutionary concept India for theme-based, intelligent dynamic lighting of a cable

Monopoles. stay bridge with such sizable dimensions (pylon height of

over 100 metres; bridge span nearly 900 metres).The first contract was

awarded by Power Again, for the first time, 4 kW Xenon and 2-2.5 kW Metal

Grid Corporation for 400 kV D/C suspension monopoles. Halide colour changer fixtures were used in an outdoor

Bajaj has designed these monopoles and type tested at bridge environment. These breathtakingly highlighted the

SERC, Chennai. After successful testing, these monopoles higher segments of the bridge. Likewise, never before in

are manufactured, fabricated and galvanized at our own India were high wattage LED floodlights used in an open

Ranjangaon plant and erected at Maharani Park, Noida for bridge environment. Further, being semiconductor based,

400 kV D/C Dadri Ballabhgarh line. These monopoles solved these satisfied global green technology standards.

a vexing civic problem. The first ever monopole in India was The state-of-the-art lighting was also in line with global

thus inaugurated by Mr. R. P. Singh - Chairman, PGCIL and trends of dynamic theme lighting, involving subtle yet

Mr. Shekhar Bajaj - CMD, Bajaj Electricals Ltd.creative hue changes. The minimal light spillage helped

In addition to above, Bajaj has also supplied and erected 3 reduce light pollution, while overall energy consumption was

monopoles for diversion of existing 132 KV D/C line of nearly halved.

Energy Saving Panels

Vidyasagar Setu , KolkataMonopoles

Galvanised Signage

SCADA Systems

GRP Structures

Monopoles

Vidyasagar Setu, Kolkata

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Innovation was on display too, through the light sophisticatedly modern. Bajaj took innovation back into a

transformation themes that ran automatically sequenced time warp, by implementing fibre optic lighting in the historic

thanks to intelligent programming powered by a master Ajanta Caves which date back some two and a half millennia.

control computer. This advanced lighting technology uses UV/IR-free

cold lighting to highlight rare paintings over a thousand years

old.

Bajaj ingenuity has transformed Pune's Bagul Udyan into a Being a natural treasure, the lighting had to be carefully

wonderworld of its own, making it a big tourist attraction. The planned so that it does not lead to deterioration of these

project has been detailed in this issue (Centrefold story ancient works of art, in any way. The project was completed

Project Showcase), however, in summary, it is India's first-in 2002-03.

ever (and only) theme-based, audio-backed, programmable

dynamic illumination system.

This project involved the first-ever implementation of the

Programmable Logic Control System, anywhere in India.

The system controls and monitors floodlighting around the

stadium through fibre optic networking of all control rooms

and floodlighting masts with the central control desk. This

innovative project was delivered in 2008-09.

The combination of lighting schemes and audio tracks

conjure up imagery of nature's five seasons. Blending into

the overall seasons' theme is a garden featuring animal

statues, each with their own customised lighting and habitat

audio. The highlight is the musical fountain and laser show.

You can read all about this sound and light spectacle in our

centrefold story.

It's a miraculous dichotomy of the very ancient and the Bajaj even lights up the facilities that generate electricity.

Power plants are therefore another playground for

us to flaunt our innovative muscle. For the first time in power

plant lighting, the company installed an occupancy

sensor based lighting control system for the switchgear

room.

Being a room of intermittent occupancy, keeping on

constant lighting would incur needless power costs. This

system automatically switches on and off depending on

presence of people in the room.

Bagul Udyan, Pune

Uppal Cricket Stadium, Hyderabad.

Ajanta Caves, AurangabadCGPL, Mundra.

Mumbai's and India's proudest modern landmark, the Innovation in the aesthetics and environmental issues too!

Bandra-Worli Sea Link is perhaps the finest example of The base brackets, for instance, align perfectly with the kerb;

Bajaj-led innovation. Not least because it incorporates the luminaires are designed to deliver so precise a

several slices of innovation relevant to other projects and photometric distribution, that the spill-over light into the

products described in this article. surrounding sea is reduced to the bare minimum, thereby

leaving marine life undisturbed.The task of illuminating India's first-ever cable-stayed bridge

on the high seas, posed not just multiple challenges, but More innovation in the extremely narrow-beam metal halide sparked intense pride as well. Rising to the task, Bajaj floodlights that delightfully accentuate the panoramic cable-delivered a masterclass in bridge lighting. stayed lattice again reducing spill into the environment.

Lots of issues had to be considered. To neutralise the effects At Bajaj, innovation has been a way of life and an of an extremely saline environment and Mumbai's notorious overriding philosophy. We have leveraged, and continue monsoon, GRP poles were used 350 of them over a 5 km to successfully leverage, innovation to improve the quality stretch. of private and public life and enhance cityscapes. At

the pace at which we are working, the day is not far off when, The lighting system itself is intelligent, designed to incur huge

wherever you may be in India, all you have to do is power savings. Outside rush hours, lights automatically dim,

look around to discover one more stroke of ingenuity from and when the traffic thins down considerably post midnight,

Bajaj.there is the option of switching off every second or third pole.

Bagul Udyan, Pune

Ajanta Caves, Aurangabad Bandra-Worli Sea Link, Mumbai

Uppal Cricket Stadium, Hyderabad

Bandra-Worli Sea Link, Mumbai.

Every full-working Saturday at E&P BU Head Office is now an

opportunity to improve personal and working skills. The HR Team, lead by

Mr. Sanjay Gurav, have put together a series of lectures and workshops on various

topics that have a bearing on day-to-day business operations.

Held at the Sion office conference hall, each session is delivered by in-house faculty

sourced from within HO itself. The faculty are experts in the relevant topic.

08

EVENTS ‘n’ PROGRAMMES

09

EVENTS ‘n’ PROGRAMMES

Saturday Specials

Thus far, the following sessions have already been delivered:

UPGRADE YOUR EXCEL SKILLS

by Mr. Jai Ganesh Nanjan from HRAD, HO.

EFFECTIVE NEGOTIATION SKILLS

by Mr. Ashwin Panchal – Procurement – E&P BU, HO.

EMAIL ETIQUETTE

by Mr. Kartik Jogi – E&P BU, HR, HO.

PEOPLE LEADERSHIP

by Mr. Akshay Deshpande from HRAD, HO.

FINANCE FOR NON-FINANCE

by Mr. Anil Tomar – Accounts, E&P BU, HO.

PROJECT COMPLIANCE

by Mr. Sanjay Gurav – E&P BU, HR, HO.

The workshops have been excellently received and we thank the faculty and

commend the HR Team for this thoughtful initiative.

Houseful in Pink City

Taking a cue from Jodhpur, Rajasthan's capital city The invite list covered decision makers of all the major

Jaipur ensured houseful status for Bajaj's product institutional clients in the region – the CE, SE, EEs of

seminar, held at the city's JW Marriot Hotel, in JDA, RIICO and JVVNL. NW Railway, AAI, IOCL, PWD,

September. CPWD and RVPN were also represented.

The response was overwhelming and a record of sorts The new product range earned instant appreciation all

with every one of the 120 invitees attending. Not just around, but Project Director, Mr. Sunda and Director

'attend', but participate very enthusiastically too! It Engineering, Mr. N.C. Mathur of JDA, were especially

reconfirmed the status of Jaipur as a BEL fortress mesmerised by, and sought detailed information on,

where, historically, the company's products have been the GRP range, particularly manhole covers.

excellently received.The event concluded with a Q&A session where

The event opened with the traditional lamp lighting by products and policies were discussed. Following the

the Guests of Honour – Mr. Sunda - Director Project, Vote of Thanks by Mr. Deepanjan Gupta, guests were

JDA; Mr. NC Mathur – Director Engineering, JDA; Mr. treated to a sumptuous Rajasthani dinner and

Vibash Kumar – GM, IOCL; and Mr. M.L. Chaudhry, SE, cocktails.

Jaipur.The conquest of Jaipur is now complete!

Business then took over with an introduction from Mr.

Pramod Kashyap, AM, Jaipur, followed by opening

addresses from Mr. Ashok Rawat and Mr. Rakesh

Sharma. Mr. Rawat recounted BEL's history in

Rajasthan, recalling prestigious projects carried out.

The presentations then rolled out – first on HM and SL

by Mr. Cyril; then Road Signages by Mr. Karmarkar; and

finally New Products by Mr. Ashish Telang and Mr. Ravi

Minhas.

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EVENTS ‘n’ PROGRAMMES

Navratri and Dusshera were celebrated at the HO premises, The presence of CMD, Mr. Shekhar Bajaj and Executive

Rustomjee Aspiree, on 23rd October, in a rather novel Director, Mr. Pradeep Tandon, enthused all participants.

fashion.

After the traditional rituals and performing of Pooja at

workstations and on work equipment, the atmosphere

transformed into a political circus. The reason: A fancy dress

competition with ‘Indian Politicians’ as its theme.

Participation was enthusiastic across the board. Executive

Director, Mr. Lalit Mehta, had everyone in raptures with his

spoof on Senior Congress leader, Shri Digvijay Singh. Not to

be outdone, the E&P BU Commercial Team took centre stage

with a slew of political representations.

Leading from the front, Mr. Anil Tomar came dressed as Pt.

Jawaharlal Nehru. But Ex President Smt. Pratibha Patil (Ms.

Minal Pabharekar), Shri Rajiv Gandhi (Mr. Praful Phadke),

Smt. Sonia Gandhi (Ms. Dipti Dhonsale) and Shri Rahul

Gandhi (Mr. Anand Sawant) were all brilliantly portrayed.

The ‘Poly Tickle’ family thoroughly entertained the audience

with a brief speech.

Senior team members gave away prizes for best costume and

best dancer (male and female). Consolation prizes were also

handed out in appreciation of enthusiastic participation. It

turned out to be a fun-filled event enjoyed by one and all.

Right on TargetE&P BU regularly conducts seminars to showcase its products The Highmast team was represented by Mr Siddharth Tapase

to potential institutional clients. The seminar on 21st (Area Manager – Highmast & Streetlighting, Nagpur), Mr

September 2012 was rather unique because it was held Ashish Telang (AGM – Highmast, HO), and Mr Nirod Rout

inside the high-security Ordnance Factory, Chanda (OFC) in (BDM, Central Region).

Chandrapur District. High-security regulations

The Highmast team enthralled the OFC authorities with E&P debarred cameras and

BU options on outdoor lighting (Highmast, street lighting and mobile phones from

signage) and new products (Polysteel, CI-CA poles, Gazebos, being carried into the

Pergolas, etc). The OFC authorities included Mr. Vajpayee factory and hence no

(GM), Mr. Vasnik (Additional GM) and Mr. Bijoykumar (Jt. p h o t o g r a p h s w e r e

GM), who unanimously appreciated our efforts at OFC and taken.

expressed keenness to extend further business.

Office Politics

PICTURE PERFECT

The 101' high flag mast installed

at Indian Naval Academy,

Ezhimala, Kannur, Kerala.

Standing Tall and Proud

11

BEL designed and supplied 80 4M

cast iron poles, Alexander, with Borage

Luminaires and 55 polysteel lamp posts,

Pam Meadows, to West Bengal Housing

Development Corporation for

their Eco Park at Rajaghat, Kolkata.

A Touch of Brilliance

DIFFERENT STROKES

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DIFFERENT STROKES

13

Time for Action

Inspired to do More

Striking at the Grassroots

words. Literally walking the talk, the group collected garbage from around

the area and deposited it in bins provided by the forest department. Our Sufficiently galvanised, the group then ventured into the forest area

partners from IPSPL and FMS made valuable contributions by distributing earmarked by forest officials for tree planting. This unique initiative of the

note books and biscuits to needy children.Forest Department is an outcome of detailed studies that recommend the

engagement of corporate houses in the program as a way of ensuring the In the end, it turned out to be an Independence Day like no other.

conservation of forests. Meaningful to the core, because its objective was to do ones bit for the

nation’s natural heritage. Engaging villagers who live in closest proximity with The site chosen for Team Bajaj was idyllic – next to a stream set into natural

nature was a masterstroke, since no environment-related activity is forest... an ideal location to unwind and relax, as one team member

meaningful without the involvement of people at the grass-root level. The observed. The universal willingness and rising enthusiasm of every member

program covered flank by engaging visitors to the park as well, thus was palpable.

spreading the message of conservation to two genres of people whose

daily actions impact the future of forests. “We would like to come more often to the park and carry out such activity”

vowed Mr. & Ms. Phadke, after planting saplings. Mr. And Ms. Umesh

Deokar similarly effused that the meaningful Independence Day feeling that That the initiative was an eye-opener for the group itself was apparent from had gone missing for years, suddenly came rushing back through a sense of the reaction of members. “No commitment could have been bigger than satisfaction sparked by making a small change through participation in this the cause we have taken up. The event has triggered new ideas and ways event. to contribute towards the environment.” gushed Mr. Anil Tomar. Mr.

Ashwin Panchal felt that championing the anti-tobacco issue was most

important, and that involving family members and children provided a

platform to make a collective difference. Mr. Praful Phadke, also a nature The day was far from done! Next on the agenda was an interaction with

enthusiast, summed it up perfectly “...feeling good and proud to celebrate villagers residing inside the park. The task: to create awareness among them

Independence Day very differently.” about the ill effects of tobacco consumption, segregation of waste, and the

importance of cleanliness. As part of strategy, village children were The greatest journey must begin with the smallest step. A small

encouraged to urge their parents to shun tobacco completely. The but significant change has now been made. With the guidance of

youngsters themselves were educated on life-threatening diseases caused Mrs. Kiran Bajaj and support of team members we will make an impactful

by constant use of tobacco from an early age. The villagers were totally rapt difference in the foreseeable future.

and receptive to the various messages. It’s the only planet we have, and we’re determined to save it.

Of course, at Team Bajaj it’s always about action speaking louder than

What did you do last Independence Day? Inspiring Agenda

Back to Nature

Getting Motivated

Pose this question to any of the 40 team members and their families who The agenda for the program was inspired by the guiding words of

choose to ‘make a difference with a difference’, and you will be Mrs. Kiran Bajaj. The objective was to create awareness among villagers,

overwhelmed by a flood of responses about a day soulfully spent in who resided within the park, about waste management, importance of

environmental service that led to intense self satisfaction. cleanliness, harmful effects of tobacco consumption and the long-term

dangers of plastic.Leaving behind the concrete jungle, the group immersed themselves in the

lap of nature – amidst cool, restful streams meandering through lush green The team’s enthusiasm received a boost when CMD, Mr. Shekhar Bajaj,

forests. They had chosen to make a small but meaningful beginning by himself turned up to lead from the front. The tone was set right from the

contributing their time to the cause of the environment. start when Team Bajaj, gathered at the gates of the park, immediately

engaged visitors, educating them about the effects of air, water and soil

pollution on the environment and the importance of forests for the future of

humankind. Visitors were advised to shun consumption of tobacco in all The idea sprouted from the urge to give back to nature through education

forms, as it has a ripple effect on family members and colleagues, and spreading awareness, thus carrying forward the noble cause espoused

precipitating serious health issues. by our very own NGO, Paryavaran Mitra, across various platforms. After a

few brainstorming sessions, the decision to start from our own backyard

emerged as the most logical and viable. Sanjay Gandhi National Park was

chosen as the site for the inaugural endeavour. The group then moved toward the interpretation centre where they were

introduced to Paryavaran Mitra through an informative audio visual Spread across 110 sq kms, this national reserve is possibly the only national showcasing environmental issues championed by the NGO. Mr. Shekhar park in the world to have its jurisdiction entirely within municipal limits – that Bajaj then spoke about the need to contribute in every possible manner in too within a mega concrete jungle like Mumbai. working towards conservation of nature. Mr. Sanjay Gurav introduced the

Sanjay Gandhi National Park is a veritable cradle of nature. Home to over group to the programme, detailing the work carried out by Paryavaran 1000 plant species, 251 types of migratory land and water birds, 50,000 Mitra under the leadership and guidance of Mrs. Kiran Bajaj. This, he said, varieties of insects and 40 classes of mammals, it is also a haven to 38 has motivated people across the country to contribute consistently and species of reptiles, 9 categories of amphibians, 150 varieties of butterflies meaningfully in spreading awareness through various platforms. and a large assortment of fish genus. The Kanheri Caves, at the heart of the

A Bedi Brothers video, featuring the only natural habitat for Asiatic Lions in reserve, are a slice of history – once an important learning centre and South-East Asia, was aired. Mr. Kartik Jogi elaborated on this further, pilgrimage site, sculpted by Buddhist monks, circa 4th century BC. explaining how the Gir National Park in Gujarat is an exceptional example of

Two and a half millennia later, the park and its environs represent the life- co-existence between the ‘King of the Jungle’ and humans. saving lungs and saving grace of a city overrun by rampant concretisation.

Walking the Talk... Naturally!

14 15

PROJECT SHOWCASE

Bagul Udyan, Pune

PROJECT SHOWCASE

Space Age Garden of Eden

Space Age Garden of Eden

Despite several claimants, Pune is possibly nearer Special Projects was entrusted with the task of

'Garden City' status than most other cities in India. transforming the lush greenery by day into a

Large enough to be called a mini metro, this cradle of breathtaking kaleidoscope of colour by night. The

culture and education still remains an team was equal to the challenge, delivering a theme-

environmentalist's delight, despite succumbing to the based, audio-backed, programmable dynamic

rampage of concretisation. illumination system the only one of its kind in India.

Amidst all the challenges a fast growing urban Apart from conceptualising and designing the project,

metropolis like Pune must face, it has admirably the Special Projects team was required to uniquely

managed to maintain its swathes of green. Much of customise a solution as part of a total master plan that

this credit must go to the parks and gardens that dot would make Bagul Udyan an integrated culture-

the city. Well managed and maintained, they attract entertainment destination appealing to visitors and

their fair share of visitors. tourists.

The team didn't disappoint. In its entirety, nothing like

this exists in India today. State of the art technology, on Bagul Udyan is perhaps Pune's best green par with present-day global standards, has been advertisement that marries nature with technology in creatively put to play, producing a spectacle that elicits perfect harmony. The credit for which must go to Bajaj gasps of delight from an increasing procession of E&P BU. sightseers.

Nature Meets Technology

Future Ready, Present Perfect.

Behind the Scenes

Nat Geo Revisited

units seamlessly camouflaged into the foliage. Run

parallel with the overall soundtrack theme, permeating The entire lighting system is based on open-ended

the entire space through omni-directional modular architecture, which specifically allows for

environmental speakers, the experience is virtually out future add-ons and improvements. Which only means,

of National Geographic! there's even more to come.

The combination of colour lighting and audio But just for now, the spectacle is drawing more than

dynamics runs through the walkway. Soft music expected traffic. Presently, the highlight is the musical

blends into sounds of nature representing various fountains and laser show, complete with a dedicated

seasons the flowing of water, rustling wind, claps of spectator gallery. A pulsating psychedelia of colour

thunder, bird calls, clicking of crickets... all falling under

the theme of 'Nature and Seasons'. The change of

seasons conjured up by a subtle change of colours

and tones in tune with evolving audio tracks.

Sufficiently enthralled, the traffic slowly wends its way

towards the exit.

Outside show times, mood lighting is maintained

throughout the acreage, along with the museum

facade lighting, providing an excellent hang-out

ambiance for visitors.

A miracle of lighting technology meticulously planned and movement, it leaves viewers, almost immediately

by the Special Projects team, over 250 LED luminaires upon entering the garden, mesmerised with its

are being installed across the garden's sprawling five creativity and synchronicity.

acres. A master control centre manages the entire

Appetite suitably whetted by the show, the sightseer system. Its master program cues the lighting with the

traffic moves along an enchanting walking trail of relevant theme controlling the entire light and sound

illuminated pathways, which highlight interesting dynamics, pre-programmed to sequence over a 365-

foliage and natural look-alike, built-up landscape day schedule.

embedded with animal statues. Taking off from where

the laser show left, this entire stretch, with the art

museum providing an imposing backdrop, extends

the theme-based light and sound show.

It's a continuously unfolding show as visitors

encounter various animal statues elephant, cheetah,

deer, zebra, giraffe, crocodile, etc dynamically lit up in

sync with audio playback of the specific animal

sounds and habitat sound effects. Each animal has its

own unique audio track, emerging from captive audio

16

However, there is the option to choose different

programs for different days or times of day. Multiple

sub programs can even co-exist in a master-slave

relationship. The system is also future-ready to

become a super-master control, integrating general

and security lighting as well.

The 'Change of Seasons' walkthrough show remains

unaffected by real time change of seasons. The

environmental speakers and luminaires are all-

weatherproof, carefully selected to ensure prolonged

operational life, minimum maintenance cost and

downtime. Minimal operational outgo too the power

consumption for the entire system is a mere 5 kW, with

the potential of future reduction by switching to solar

power at a later date.

This, along with the use of semi-conductor based

lighting, is in keeping with the global shift to clean and

green technology part of the environmental philosophy

espoused by the Bajaj Group, especially E&P BU.

Next time you're in Pune, make a sundown visit to

Bagul Udyan a must-see part of your itinerary. A lifetime

experience is guaranteed... all thanks to E&P BU.

PROJECT SHOWCASE

17

GENERALLY SPEAKING

THE LIGHTER SIDE OF INNOVATION- By Milton Frank

Innovations... inventions... different by definition, but

similar in what they intend to achieve – bettering the

quality of life. Throughout history, and even today,

humans have been continuously inventing new

things. So, while for caveman the method of creating

fire, the wheel and farming were inventions; the

internet, space shuttles and plasma televisions are

modern inventions.

Everyone knows about the world’s greatest

inventions – be it Edison’s light bulb, Graham Bell’s

telephone, Guttenberg’s printing press or

Eastman’s film roll. The intention of this light-

reading article is to explore the more bizarre,

ridiculous and even downright useless inventions.

Don’t try and copy them though – most are already

patented.

IMAGINATION TAKES WING

Some of these may be ridiculous, but still very

practical. The idiom ‘Necessity is the mother of

invention’ rings true in the case of a frequent

flyer Irish engineer who, fed up of paying for

cabin baggage on budget airlines, invented a

heavy coat stitched with several pockets that could hold up to 15 kg of

items. Since budget airlines allow passengers to take a coat on board

free, his invention saves on every trip. And no sooner is he out of the

airport, the coat cleverly transforms into a carry bag. Ingenious... well,

until the airlines get wiser.

CRASH, BANG... Oooops

How about an invention that fits sensors on

your car’s bumper and hood which, in case of a

collision, predicts pretty accurately if whatever

you hit was a pedestrian or anything else. If only

the inventor spent a little more of that genius to

help prevent accidents in the first place.

SHUT UP AND DIET

This one is for all you food freaks who urgently need to diet but totally

lack the willpower: A dieter’s mouth cage that allows you to speak and

breathe but doesn’t allow you to eat even a morsel. The inventor

GENERALLY SPEAKING

18

TIME OUT

19

HIGH FIVE THISthought about everything because his mouth cage comes with a secure

strap and lock mechanism that stays fixed to your head. God forbid you Come IPL or football season, everyone loves

misplace that key! to be in the company of fellow fans. When it’s

game on, it’s all about ‘high fives’. So woe is you EAR THISif you end up surrounded by opposing fans in a

Dog lovers will love this one. Especially those stadium or sports bar – or if you watch the who own long-eared dogs, whose ears keep game alone at home. A sports buff thought deep and hard and rectified falling into their food bowls and getting all this earth-shattering situation with a path-breaking idea: an automated soiled. The floppy ears are passed through arm which you can high five any time you want. Clearly some people cylindrical protectors from the sides of their have too much idle time on their hands. head, and hey presto, Moti now has impeccable table manners!

GROUND BREAKING IDEA

CHANGING THE RULES OF THE GAME Maximum damage during earthquakes is

caused by collapsing structures so one genius Golf addicts will definitely identify with this one. came up with the idea of a ‘rolling house’. In Just to put things in context... in golf, if the ball case of an earthquake, sensors attached to the sinks into a water hazard, it’s impossible to take house immediately release the spherical-the next stroke underwater and hence the shaped house from its fittings and allows it to player is penalised a stroke. So, this sporting freely roll wherever the quake takes it. Einstein gets creative and develops a golf club Apparently it’s supposed to work for rolling that, after lots of convoluted biological and aerodynamic theory, can multi-storey buildings as well. Even if the house is practically possible to technically hit a ball out of a water bed. Now if only he can get the golfing build, just imagine all the churn and mayhem inside the rolling house as association to change its playing rules. people, furniture and what have you spin like a washing machine. Truly

SHORT SIGHTED INNOVATION an earth-shaking idea.

The inventor of the ‘armless’ spectacle TOILET TALES(spectacle arms are the ones that go behind

Now here’s one that might have some practical use after all. Toilet paper your ears to hold the spects in place) really

rolls with Twitter posts printed on them. Customised even – because meant well. Quite a few people dislike the

you can choose your own tweets or those of friends or anyone else. feeling of the arms on their ears, plus the

Practical indeed... now you can actually show people what you think of permanent crease marks they inflict on the sides of the face after years of

their opinions. usage. The armless spectacle eliminates the arms by using magnetic ends

And here’s another one guaranteed to make the inventor stinking rich – which ‘lock’ on to the opposite polarity magnets that are stuck on to your

or just stinking! A coffee mug shaped exactly like a toilet bowl. Some temples. To think this guy spent years developing this idea when all he

ideas really need to be flushed down the drain – however creative they had to do was go in for contact lenses!

may be.BLINK AND IT’S WET

Talking of toilets, long car drives can get very uncomfortable if you need Something for new mothers too. A diaper to use the loo. Trust someone to think out of the bowl, er, box! A fully alarm that fits a detachable sensor to baby’s customised two-seater car where both the seats are toilet bowls, and diaper. Soon as the sensor detects any the backrests are flush tanks. Makes perfect sense, as the car’s silly design moisture, its LEDs blink and the alarm goes off. ensures it can only crawl. But who cares, it’s totally ready for the long Now the only thing left to tackle is how to haul!make baby comfortable while sleeping with an

Motorcycle airbags, knee skates, diaper for horses... whatever will attached sensor. Back to the drawing board all over again.

people think of next! Anything to get themselves 15 seconds of fame – or

notoriety, as the case may be. COOL HEADEDThankfully all these silly and absurd

In a warm country like ours, we could surely ideas remain mere patents unlikely to

find use for this one – a cap fitted with a solar go into mass production. Imagine the

panel that is directly fed to a micro-mini fan waste of factory time.

fitted into the visor. Bring on the sunshine! But if

you feel hot at night, stay indoors and switch on

the AC instead.For Private circulation only.

No part of this magazine can be reproduced in any form without due permission of the Editorial Team.

Editorial TeamFatima and Pradnya of E&P BU.Beena and Anil of Advertising & Brand Development.

DesignDesignfarm Advertising Pvt. Ltd.art@designfarm.co.in

PrinterExpert Print, Mumbai.

Content ConsultantMilton Frank

This is the contest to bring out the photographer in you. To stand a chance to win, send in original

photographs you have recently clicked, which are creative or interesting in some way. There is no

theme to this contest, so keep your digital or mobile camera handy, because you never know

when and where that opportunity for an offbeat picture may present itself � and give you the

chance to win an attractive gift. Entries maybe be emailed to episodes@bajajelectricals.com as

jpegs; or as printed photos sent to Editorial Team - EPisodes, Engineering & Projects BU, Sion, stMumbai, to reach latest by 31 January 2013. Don't forget to add your personal contact details.

Congratulationsst1 Prize Winner:

INDIA'S HUNGER 3000 children die every daydespite economic growth

Photo Op Winners

Ms. Poonam MullikE&P BU (HO), Special Project

nd2 Prize:

LIFE TAKES WINGA bird nurtures its eggs on a mango tree just outside the window.

Nitin ShendyeE&P BU - Ranajangaon UInit.

We extend a warm and special welcome to Mr. Rakesh Markhedkar who has joined Bajaj Electricals

as President and Head of E&P Business Unit.

We wish him the very best and a long career ahead with Bajaj Electricals.

WELCOME ABOARD