Digital Marketing Strategy �for

Isprava’s online marketing structure

Social Media Search

Display

Online Marketing Structure

Key Objectives

Isprava’s Social Media Presence

Strategy

Increasing Awareness  

THE ISPRAVA FACEBOOK PAGE

Redefining a lavish lifestyle through informed engagement.

Sample Facebook Post

Content Plank - Facebook 7 – 9 posts per week

Caption: #InimitableDesigns The handmade and custom designed tiles, the juxtaposition between rustic and luxurious styles.

Caption: #AMyriadofAmenities Our well-trained staff and servers will keep your villa, restful and homely.

Caption: #UnperturbedBoundaries Our unscathed properties will have you in the midst of serenity and calmness.

Caption: #Safety&Sanctuary To seek refuge, find yourself at our villas and escape into an insulated haven.

Caption: #UnrivalledExclusivity Find yourself in an orbit of the elite in the Isprava family.

THE ISPRAVA PINTEREST PAGE

Showcasing the way of life at Isprava through image-based Boards

THE ISPRAVA INSTAGRAM ACCOUNT

Showcasing the exclusive lifestyles at Isprava through images.

Instagram Account: @IspravaVillas Concept: Posts showcasing zoomed in views of the villa will be uploaded with the common #IspravaVillas. Once the hashtag is clicked, the user will be directed to a new “villa profile” on Instagram. The profile will comprise 9 images. All of the 9 images will be posted together, showing zoomed in angles of the villas, coming together to form a single large image of the villa.

CAMPAIGNS

1. #MonarchsofMagnificence

Name: Monarchs of Magnificence Duration: One week Objective: The main aim of this campaign is to create an idea as to who the target audience is. Execution: A series of posts that show the caliber of the audience that we cater to, will be posted on Facebook.

Caption: Isprava undertakes that all you will call houses filled with splendour your home.

Caption: Isprava  pledges to provide stretches of beaches and unending sands that remain undisrupted and unscathed.

Caption: Isprava believes in design being the essence of sentience.

2. #OpulenceIs Name: Opulence is Duration: Ongoing campaign Objective: The aim of this campaign is to embed the type of lifestyle we offer, into the minds of our patrons. Execution: Isprava will tie up with lifestyle bloggers and have them blog about what feature of the villas to them resonates as most Opulent. They will use a unique hashtag, #OpulenceIs. For eg., #OpulenceIs a subtropical garden. At the end of their blog, #OpulenceIs Isprava, will help cement the idea of the opulent lifestyles Isprava assures.

Facebook Reports

Deliverables inc. in monthly retainer

Thank you!