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    ISO 9001 Auditing PracticesISO 9001 Auditing PracticesGroupGroup

    Guidance on:Guidance on:

    Aligning the QMS with theAligning the QMS with theachievement of organizationalachievement of organizational

    and business successand business success

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    Balanced ScorecardBalanced Scorecard

    A system that translates an organizations mission and

    strategy into a comprehensive set of performance measures

    that provides the framework for a strategic measurement and

    management system.

    Kaplan and Norton

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    The Balanced Scorecard ModelThe Balanced Scorecard Model

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    Business Excellence ModelsBusiness Excellence Models

    Many types of business excellence models exist throughout

    the world:

    Deming Award

    EFQM Model and Award

    National Business Excellence Models and Awards

    Malcolm Baldrige Award

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    Typical National Excellence Model

    SUPPLIER &

    PARTNERSHIP

    PERFORMANCE

    PEOPLE

    SATISFACTION

    CUSTOMER

    SATISFACTION

    IMPACT ONSOCIETY

    ENABLERS RESULTS

    LEADER

    SHIP

    LEADER

    SHIP

    PROCE

    SSES

    PROCESSES

    O

    RGANIZA

    TIONAL

    O

    RGANIZA

    TIONAL

    RESULTS

    RESULTS

    Policy &Strategy

    Customer &

    Market Focus

    People

    Management

    Resource & Info

    Management

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    ISO 9001:2008ISO 9001:2008

    Quality Management

    Systems

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    The ISO ModelThe ISO Model

    Continual Improvement of the QualityManagement System

    ResourceManagement

    Measurement,Analysis,

    Improvement

    ManagementResponsibility

    ProductRealization Product

    Inputs Outputs

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    ComparisonComparison

    Not specifically addressed in theNot specifically addressed in thestandard.standard.

    OrganizationOrganizations Business Resultss Business Results

    QMS General requirementsQMS General requirements

    Product RealizationProduct Realization

    Internal Business ProcessesInternal Business Processes

    Customer focusCustomer focus

    Customer related processesCustomer related processes

    Customer satisfactionCustomer satisfaction

    CustomerCustomer

    Quality PolicyQuality Policy

    Quality objectivesQuality objectives

    Vision and StrategyVision and Strategy

    ISO 9001:2008ISO 9001:2008Balanced ScorecardBalanced Scorecard

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    ComparisonComparison

    QMS General requirementsQMS General requirements

    Product RealizationProduct Realization

    Business ProcessesBusiness Processes

    Not specifically addressed in theNot specifically addressed in the

    standard.standard.

    OrganizationOrganizations business resultss business results

    Human ResourcesHuman ResourcesPeople ManagementPeople Management

    Customer focusCustomer focus

    Customer related processesCustomer related processes

    Customer satisfactionCustomer satisfaction

    Customer & Market FocusCustomer & Market Focus

    Customer SatisfactionCustomer Satisfaction

    Quality PolicyQuality Policy

    Quality objectivesQuality objectives

    Policy and StrategyPolicy and Strategy

    ISO 9001:2008ISO 9001:2008Excellence ModelExcellence Model

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    ISO 9001:2008ISO 9001:2008

    ISO 9001:2008 specifies requirements for a quality

    management system where an organization:

    Needs to demonstrate its ability to consistently provide

    product that meets customer and applicable statutory and

    regulatory requirements, and

    Aims to enhance customer satisfaction through the

    effective application of the system, including processes for

    continual improvement of the system and the assurance ofconformity to customer and applicable statutory and

    regulatory requirements.

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    The Sydney ModelThe Sydney Model

    The concept of this model was developed by the

    ISO/TC176/IAF ISO 9001 Auditing Practice Groupduring their meeting in Sydney, Australia during 2003.

    The model illustrates that effectiveness and

    improvement can be represented as a cyclical processthat uses the components of the QMS to analyze data

    and then direct changes and initiatives that ensure

    continual improvement. The overall result is an

    enhanced pro-active approach to meet QMS objectives

    and more importantly their related corporate

    organizational, business and/or financial objectives.

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    Improvement and EffectivenessImprovement and Effectiveness

    There are many examples and requirements in ISO

    9001:2008 that require the organization to address the

    effectiveness of its quality management system.

    Further requirements specify the need for continual

    improvements to the quality management system notjust sporadic quality campaigns.

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    EffectivenessEffectiveness

    Extent to which planned activities are realized and planned

    results achieved.ISO 9000:2005 3.2.14

    ISO 9001 specifies requirements for a quality

    management system that can be used for internalapplication by organizations, or for certification, or for

    contractual purposes. It focuses on the effectiveness of the

    quality management system in meeting customerrequirements.

    ISO 9001: 2008 0.3

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    Improvement and EffectivenessImprovement and Effectiveness

    Top Management shall ensure that the quality policy

    includes a commitment to comply with requirements andcontinually improve the effectiveness of the quality

    management system.

    ISO 9001: 2008 5.3

    The organization shall continually improve the effectiveness

    of the quality management system through the use of the

    quality policy, quality objectives, audit results, analysis ofdata, corrective and preventive actions and management

    review.

    ISO 9001: 2008 8.5.1

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    The organization shall determine, collect and analyze

    appropriate data to demonstrate the suitability and

    effectiveness of the quality management system and to

    evaluate where continual improvement of the effectivenessof the quality management system can be made.

    ISO 9001: 2008 8.4

    The Concept of the Sydney ModelThe Concept of the Sydney Model

    And to ensure that the organizations quality and/or

    business objectives have been met!

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    The Sydney ModelThe Sydney Model

    In the following example, an organization has identified several

    quality objectives and has collected data on the results of theseobjectives. Using a gap analysis technique, the results are

    compared to the objectives and the degree of effectiveness of the

    QMS is established for a given time period.

    The same data also allows the organization to measure

    improvement and to take any necessary action based on the

    information and results.

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    Analysis of DataAnalysis of DataOrganizational

    ObjectivesCustomer

    requirements

    Statutory &

    regulatoryrequirements

    Defect rate and

    customer returns

    QMS controls

    Purchasing

    Examples of

    objectives set by

    the Organization

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    Examples of

    results recorded

    by theOrganization

    Analysis of DataAnalysis of DataOrganizational

    ResultsCustomer

    satisfaction

    Statutory & regulatory

    compliance

    Quality system

    metrics

    Inspection and test

    Supplier

    performance

    Organizational

    ObjectivesCustomer

    requirements

    Statutory &

    regulatoryrequirements

    Defect rate and

    customer returns

    QMS controls

    Purchasing

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    Effectiveness of the QMSEffectiveness of the QMS

    Organizational

    Objectives

    Organizational

    Results

    0 0

    100 100

    The gap measures the lack of

    effectiveness of the qualitymanagement system.

    The narrower the gap, the more

    effective the QMS.

    Things are looking good!

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    Effectiveness of the QMSEffectiveness of the QMS

    Organizational

    Objectives

    Organizational

    Results

    0 0

    100 100

    Management should get a wake

    up warning!

    The gap measures the lack of

    effectiveness of the qualitymanagement system.

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    Effectiveness of the QMSEffectiveness of the QMS

    Organizational

    Objectives

    Organizational

    Results

    0 0

    100 100

    The Organization is in trouble!

    The gap measures the lack of

    effectiveness of the qualitymanagement system.

    S

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    Improvement in the QMSImprovement in the QMS

    Organizational

    Objectives

    Organizational

    Results

    % 100 75 50 25 0

    Improvement can also bemeasured

    Improvement in the QMS

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    Improvement in the QMSImprovement in the QMS

    Organizational

    Objectives

    Organizational

    Results

    Customer Focus

    Corrective Action

    Procurement

    ImprovementInitiatives

    These actions may cause

    the organization to

    revise its objectives.

    What actions are taken

    when gaps are identified?

    In this example, the

    organization identified

    three key areas for

    improvement.

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    Management ReviewManagement Review

    Organizational

    Objectives

    Organizational

    Results

    0 0

    100 100

    Customer Focus

    Corrective Action

    Procurement

    ImprovementInitiatives

    Management

    Review

    The improvement

    processes are also

    evaluated duringmanagement review

    meetings and appropriate

    action taken.

    Which may cause the

    organization to again

    revise its objectives.

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    The Effectiveness of the OrganizationThe Effectiveness of the Organization

    After analyzing the data and reaching a conclusion on the

    effectiveness of the QMS, the same process is then used to

    determine if the quality management system has had an effect onthe Organizations business and/or financial results.

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    Effectiveness of the OrganizationEffectiveness of the Organization

    QMS

    Results

    Organizational

    Business Results

    0 0

    100 100

    The gap now measures the lack of

    business effectiveness of the

    organization. The narrower the gap,

    the more effective the organization.

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    Business Improvement in theBusiness Improvement in the

    OrganizationOrganization

    Organizational

    Objectives

    Organizational

    Results

    % 100 75 50 25 0

    And again, the improvements in the

    organization can be measured and

    managed.

    Improvement in the

    organization

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    Analysis of DataAnalysis of Data

    Organizational

    Objectives

    Organizational

    Results

    0 0

    100 100

    ImprovementInitiatives

    ManagementReview

    QMS Results

    BusinessResults

    The Sydney Model is

    cyclical and can be used

    as often as required by anOrganization.

    ContinualImprovement

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    ConclusionConclusion

    The effectiveness of the quality management system

    in meeting both quality and/or business objectives is

    likely to be the key attribute that ensures the on-going support and resource allocation to maintain

    the ISO 9001:2008 quality management system

    within the corporate environment.

    The overall result of using the Sydney model

    is an enhanced pro-active approach to meet

    QMS objectives and more importantly their

    related corporate business and/or financial

    objectives.

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    For further information on the ISO 9001 Auditing Practices Group, please refer to the paper:

    Introduction to the ISO 9001 Auditing Practices Group

    Feedback from users will be used by the ISO 9001 Auditing Practices Groupto determine whetheradditional guidance documents should be developed, or if these current ones should be revised.Comments on the papers or presentations can be sent to the following email address:

    [email protected] .

    The other ISO 9001 Auditing Practices Group papers and presentations may be downloaded from theweb sites:www.iaf.nuwww.iso.org/tc176/ISO9001AuditingPracticesGroup

    Disclaimer

    This paper has not been subject to an endorsement process by the International Organization forStandardization (ISO), ISO Technical Committee 176, or the International Accreditation Forum (IAF).

    The information contained within it is available for educational and communication purposes. The ISO9001 Auditing Practices Groupdoes not take responsibility for any errors, omissions or other liabilitiesthat may arise from the provision or subsequent use of such information.