islamic principles of marketing by suhail nadeem

ISLAMIC PRINCIPLES OF MARKETING

ISLAMIC PRINCIPLES OF MARKETINGPAPER PRESENTED BYSUHAIL NADEEMICIB

Here I must say that this presentation is to instigate thought on the subject from a different angle,

It is an effort by a humble student and not a final word on the subject.1

ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEMCurrent Manifestations of Islamic MarketingGeneral Feeling about the topicMarketing - Contemporary ParadigmMarketing - Islamic ParadigmAffect of Allahs Servitude on Marketing Can/should we redefine Marketing ?JOURNEY THROUGH THE TOPIC09/02/20112

This will be route to our journey through the topics

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ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEMISLAMIC PRINCIPLES OF MARKETINGOR ISLAMIC MARKETING

What it is?Some Current Manifestations09/02/20113

WE HAVE BEEN HEARING SOME ECHOS ON THE SUBJECT, LET US ANALYSE WHAT IT IS OR WHAT IT SHOULD BE!

LET US EVALUATE SOME CURRENT MANIFESTATIONS.

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ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEMIs it Selling Halal Products ?

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ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEMIs it Selling Products Used to Practice Islam ?

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ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEMIs it Putting Islamic Content On Things, e.g., Phone ?

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ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEMIs it Packaging Products with Islamic Texture, Putting Islamic Names on Products ?

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ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEMIS IT ETHICAL / SOCIAL MARKETING???All of the above may be bits and pieces of the bigger picture which we will see shortly09/02/20118

ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEMIt has become a fad nowadays to put Islamic behind everything, at times, to make things more appealing for a certain target marketGeneral Feeling!

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The basic thing we should keep in mind is that mostly acts are not Islamic or non-islamic, it is the Niyyah behind the act and whether the act was performed in the light of Quran and Sunnah, take the act of Marriage, if the Niyyah is Salaeh and the all the acts performed in marriage are in the light of Quran and Sunnah, they are Ibadah other wise Gunahe kabeerah

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MarketingTHE CONTEMPORARY PARADIGM!!!

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ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEMConsumption is the sole end and purpose of all production and the interests of the producer ought to be attended to only as far as it may be necessary for promoting that of the consumer.Perhaps the most enduring of quotations that emphasizes marketing orientation comes from Adam Smith at the time of the Industrial Revolution when he wrote in his now classic Wealth of Nations in 1766:

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ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEMPhilip Kotler defines marketing as'satisfying needs and wants through an exchange process'

Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably -The Chartered Institute of Marketing (CIM).DEFINITION OF MARKETING09/02/201112

ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEMAn alternative definition is put forward by the American Marketing Association:

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectivesDEFINITION OF MARKETING09/02/201113

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CRITICAL ANALYSIS OF MARKETING DEFINITIONExchange

ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEM

Process Need/want ( Buyer )Profitability ( Seller )

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ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEMMARKETING CONTEMPORARY MODELBuyerNeed SatisfactionExchangeSellerProfit Maximization

Niyyah /Intent09/02/201115Niyyah /Intent

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ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEMMARKETING CONTEMPORARY PARADIGMTO SATISFY NEEDS FOR PROFIT

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MarketingTHE ISLAMIC PARADIGM!!!

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ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEMMARKETING ISLAMIC MODELSellerAllahs servitudeExchangeBuyerAllahs servitude

NiyyahNiyyahProfitNeed SatisfactionAllahs BountyAllahs Bounty09/02/201118

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ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEM56:51 Al Zariyat And I created the jinn and human beings solely to adopt My servitude.

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ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEMALLAHs SERVITUDEIBADAAT

SALAH, SAUM, ZAKAAT, HAJJ

MUAMALAAT( TRANSACTION )

MUASHARAAT ( SOCIAL INTERACTION )

AADAAT ( HUMAN CUSTOMS & HABITS )

CAN THESE ACTIONS LEAD TO ?ACTIONS09/02/201120

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ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEM 29:4 Al Baqar ! O Believers! Enter Islam totally and do not follow in the footsteps of Satan He is certainly your declared enemy.

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ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEMTijarah 9,10:62 Al Jummah O ! ( ) ( ) ( ) oO Believers! When on Fridays the call is made for (Jumua) Prayer, hasten towards the remembrance of Allah (i.e. the Jumua sermon and Prayer) immediately and abandon purchase and sale (i.e. business). That is better for you if you have knowledge. O () ( ) oThen after the Prayer is offered disperse in the land and (then) look for Allahs bounty (i.e. sustenance). And remember Allah much so that you may attain to prosperity.

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ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEMTirmiziIndeed traders will be gathered on the Day of Judgment as transgressors, except those who feared Allah, were righteous, and spoke the truthThe honest and trustworthy businessman will be with the Prophets, Righteous people, and Martyrs 09/02/201123

ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEMALLAHS SERVITUDESALAH, SAUM, ZAKAAT, HAJJReference: Islam aur Jadeed Muaashee Masaail; Jild 1, Page 57 ; Maulana Muhammad Taqi UsmaniIN THE LIGHT OF QURAN AND SUNNAHNIYYAHNIYYAHNIYYAH

MUAMALAAT ( TRANSACTION )

MUASHARAAT ( SOCIAL INTERACTION )

AADAAT ( SERVING THE NAFS)

Direct IbadaatIndirect Ibadaat09/02/201124

The basic difference between the two is ones sole purpose is Ibadah and the others purpose is something else but if done with Salah Niyyah and in the light of Quran and Sunnah Allah gives us swab of Ibadah

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ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEMMARKETING ISLAMIC MODELSellerAllahs servitudeExchangeBuyerAllahs servitude

NiyyahNiyyahProfitNeed SatisfactionAllahs BountyAllahs Bounty09/02/201125

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ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEMMARKETING ISLAMIC PARADIGMTO SATISFY JAIZ NEEDS FOR ALLAHs SERVITUDE

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ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEMAFFECT ON MARKETING OF ALLAHs SERVITUDE A BUYER should not want/need anything other than what Allah has allowed him/her

A Seller should satisfy wants/need to please Allah

The EXCHANGE and PROCESS component would remain same as far as the act is concerned, however, the execution would be modified under the principles laid down by Islam09/02/201127

Let us see how Marketing mix is affected by Islamic Principles

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PRODUCT DEVELOPMENTPRODUCTSERVICEIDEA09/02/201129

BENEFICIAL FOR UMMAH

Junk food, Fizz drinks etc.

PERMISSIBLE

Halal

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PRICE SETTELEMENT PRICE TO MARKET09/02/201130



PERMISSIBLE

Halal

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PROMOTION DEVELOPMENTPROMOTIONAL CAMPAIGN09/02/201131



PERMISSIBLE

Halal

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PLACE SELECTIONPLACE DETERMINED09/02/201132



PERMISSIBLE

Halal

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Can we redefine Marketing?

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ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEMMarketing in the light of Islamic PrinciplesMarketing is the process of identifying Islamically valid needs and their fulfillment within the boundaries of Shariah and in the spirit of Sunnah

Suhail Nadeem09/02/201134

ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEMMarketing in the light of Islamic PrinciplesMarketing is the process of understanding and identifying Zarooriat/Hajaat/Mubahat/Makroohaat/Muharramaat in the light of Quran and Sunnah and then satisfying their Zarooriyat/Hajaat/Mubahat needs of the peoplethrough exchange withthe Niyyah To Please Allah. Suhail Nadeem

Suhail Nadeem09/02/201135

JAZAAKUM ALLAHU [email protected]

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islamic principles of marketing by suhail nadeem

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