IMPACT OF ISL ON ITS SPONSOR

India zoomed to become the home to

World’s 6th Most Powerful Soccer League in 2015

I League

2012

I League

2012 I League

2013

I League

2013

ISL 2014ISL 2014

Rank: 86th Rank: 92nd

Rank: 6th

2012 2013 2014

India is the Home to world’s largest football fan

base (170 million). Brazil comes second.

Image Source: www.thehardtackle.com

44 22 11 553366

ISL was the 6th most followed league in the world

Did Sponsors benefit from ISL Sponsorship?

HeroMotoCrop made a saving of 58 Lakh INR

Facebook fans have

increased by 1.8%.

Twitter followers have

increased by 17.5%.

Considering INR 100 / 1000 impressions

Overall Savings INR 5,834,056

Amul made a saving of 13 Lakh INR

Facebook fans have

increased by 1.5%.

Considering INR 100 / 1000 impressions

Overall Savings INR 1,339,328

The Muthoot made a saving of 4.6 Lakh INR

Facebook fans have

increased by 24.4%.

Twitter followers have

increased by 9%.

Considering INR 100 / 1000 impressions

Overall Savings INR 461,570

Pepsi made a saving of 18 Lakh INR

Facebook fans have

increased by 0.6%.

Twitter followers have

increased by 8.6%.

Considering INR 100 / 1000 impressions

Overall Savings INR 1,812,476

Nisel Gel increased its fan base by whooping 3879%

Nise Gel has benefitted the most by

its association with ISL . It witnessed

a whooping 3879% increase in

their Facebook fans.

Total PR value from Social

Media for ISL Sponsors in 2014

INR 9,443,314 [USD 157,388]

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