Increasing Hotel profitsUsing Business Intelligence

Business Intelligence (BI)

turns

Data to Knowledge

Data:Raw, basic

unrefined factsand figures

Mini Hotel Source code table

Knowledge:Processed data…

formalized, capture and explicated and

packaged into reusable form

Sources arranged as knowledge

HostelworldReturn Customers

Knowledge enables

Decision Making

Instant operational decisionsWeekly rooms occupation, arrivals, departures, guests, meals…

Marketing DecisionsOn which sources to focus, how much to invest in a source, negotiate with

suppliers…

Business DecisionsPrice decisions by room type, by month, effect of room type change on

profits…

The Benefits

Decisions by

KnowledgeRather than

Gut Feeling

Getting

Quick Business answers

Lowering

Risksusing

Alerts in real time

PerspectiveWhere the business is now compared to the past and

forecasting future performance

Bottom Line…

“Companies using BI are

6% more

profitable that those who do

not”

Source: Harvard University survey 2013