isdi brochure
TRANSCRIPT
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ISDIA New Model of Education03
ParsonsConnectA Legacy of Innovation05
ISDIology Our Philosophy and Vision07
AcademicsProgrammes in Design and Innovation09
MentorsAcademic Leadership and Faculty25
Student LifeCity and Campus27
Admissions Procedure and Eligibility Criteria29
Careers Your Future in Focus31
Contact Us 32
CONTENTS
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ISDI A NEW MODELOF EDUCATION
THERE IS RECOGNITION WORLDWIDE
THAT THE DISCIPLINES OF DESIGN AND
INNOVATION CAN PLAY A SIGNIFICANT ROLE
IN HELPING ADDRESS ISSUES OF ECONOMIC
DEVELOPMENT AND SOCIAL IMPROVEMENT.
These challenges take on a special urgency in India, where a growing populationand a rapidly evolving society can benefit from design intervention.
The Indian School of Design and Innovation (ISDI), which opens itsdoors to students in July 2013, is committed to a new model of design
education that is both transformative and marketable.
ISDIs academic ideology moulds designers to cater to a diverse range ofindustries and employers.
All education programmes are built upon the foundation of a forward-thinkingand innovative curriculum, industry sponsored projects, national and international
collaborations and a deep sense of social and environmental responsibility.
Creativity, Innovation and Sustainability are core to ISDIs philosophy.
To become Indias premier destination for students wishing to pursueundergraduate and postgraduate programmes across all designdisciplines and specialities
To emerge as a world-class institute of design and innovation established
through a collaborative effort among designers, industry leaders, academicprofessionals and policy makers
To create a school that is truly Indian in its core make-up, but also globalin its outlook
To deliver the latest interdisciplinary design education driven by systemsthinking and responsible innovation
To foster creativity, nurture design and promote new talent
To provide opportunities for internships and placements through unmatchedprofessional connections
ISDI has beenconceptualised with thefollowing goals in mind
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ISDIs affiliation willenable students to
Benefit from an academic curriculum developed by Parsons
Gain from Parsons rigorous quality assurance standards
Learn from distinguished Parsons faculty visiting from New York
Participate in Parsons global student exchange programmes
Experience a stimulating learning environment based on Parsons best practiApply for a transfer to Parsons, New York after completing 2 or 3 years
(all admission decisions rest solely with Parsons)
"Todays rapid globalisation requires a new academic model, onefocused on creativity as a core literacy that impacts all aspectsof society,"said David Van Zandt, President of The New School.
"Parsons Mumbai is a reaffirmation of our efforts to create anetwork of academic hubs in cities around the world, wherestudents can fluidly engage both, on site and online, throughout
the course of their studies, and prepare for careers in thecreative industries in a global context."
ISDI HAS ENTERED INTO A COLLABORATION WITH
, NEW YORK.
ISDI WILL BE HOME TO PARSONSMUMBAIAND WILL
BENEFIT FROM PARSONS RIGOROUS CURRICULUM,
PROMINENT FACULTY AND GLOBAL RELATIONSHIPS.
PARSONS CONNECT
A LEGACY OF INNOVATION
is one of the most prestigious schools ofart and design in the world, championing new movements and teaching methods that have
shaped generations of artists, designers, scholars, entrepreneurs and community leaders.
Among its famous alumni are the renowned artists Jasper Johns, Roy Lichtenstein, and Rob Pruitt;
fashion designers Marc Jacobs, Donn a Karan, and Tom Ford; photographer Steven Meisel;graphic designer Paul Rand; and a new generation of rising artists and designers including
Ryan McGinley, Lazaro Hernandez and Jack McCollough of Proenza Schouler, Evan Roth,Alexander Wang, Jason Wu, and Julia Restoin Roitfeld.
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Our campus becomes theRESEARCHand INNOVATIONengine for Corporate India
Our graduates areSOCIALLY RESPONSIBLEcreators of a SUSTAINABLEfuture
Our FORWARD THINKINGdesign schoolreflects theINDIAN IDIOMof design
Our faculty and students useDESIGN THINKINGas a way of life
OurINTERDISCIPLINARYcourses are atthe INTERSECTIONof business and design
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ISDIOLOGY
OUR PHILOSOPHY & VISION
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ISDI OFFERS GLOBALLY
BENCHMARKED PROGRAMMES
AT THE INTERSECTION OF
DESIGN AND BUSINESS
ACROSS THE ENTIRE
EDUCATIONAL LIFECYCLE.
ACADEMICS
PROGRAMMES IN DESIGN
AND INNOVATION
UNDER GRADUATE DIPLOMA PROGRA
ISDIs Under Graduate Diploma Programthe four core areas of Communication, PrFashion Design. The undergraduate progyears in duration, with the first year being
followed by three years of specialisation.
SCHEDULE OF NEW COURSE LAUNCHES FOR THE ACADEMIC YEARS
2013 2014 2015 2016
Communication
Design
Fashion Design
Product Design
Interior Design
Foundation
Studies
Graphic Design
Motion Graphics
Design
Fashion Marketing
Interior Product
Design
Retail & Exhibition
Design & Management
Film & Television
Design
Fashion MediaCommunication
Branding &Advertising
Design
Animation Desig
4YRUGDP
POST GRADUATE DIPLOMA PROGRAM
ISDIs Postgraduate Diploma Programmeduration of two years, and focus on areasthe world of design, management and tec
SCHEDULE OF NEW COURSE LAUNCHES FOR THE ACADEMIC YEARS
2014 2015 2016 2017
FashionMarketing
Strategic Design
Management
FashionMerchandising
Service Design
Design &Technology
Urban Systems
Design
Design forSustainable
Development
2YRPGDP
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POST GRADUATE CERTIFICATE PROGRAMME (PGCP)
These one year programmes are best suited for graduatesand young professionals who are looking to change careerand enter the creative industries. ISDIs Post GraduateCertificate Programmes are also for designers who are
keen to hone their skills in entrepreneurship andrequire an in-depth understanding of businessmanagement techniques to progress in their careers.
SCHEDULE OF NEW COURSE LAUNCHES FOR THE ACADEMIC YEARS
2013 2014 2015 2016
Styling for
Interiors
Fashion Studies
Digital Design
Fashion Business
Management
Creative
Entrepreneurship
Visual
Merchandising &Store Design
Business of
Innovation
Design
Journalism
1YRPGCP
2-6WK
PRE-COLLEGE ACADEMY (PCA)
Aimed at school and high-school studentunderstand whether an education and ca
is for them.
Fundamentals of Drawing
Design Fundamentals
Painting Studio
Get Ready, Get Set: Portfolio Preparation
Introduction to Digital Photography
Young Fashion Designers: A Runway to Success
Young Fashion Designers: Creative Constructions
Fashion Illustration
Start Cartooning
2D Animation Techniques
3D ModellingLights, Camera, Action! Start Making Movies
3WK-6MTH
SHORT CERTIFICATE PROGRAMME (SC
Aimed at young adults and other professwho are keen to get firsthand experienceskill in a creative industry.
Foundation of Design
Brand & Identity Design
Fashion Entrepreneurship
Online Retailing
Advertising Ideas: Capturing Creative Thoughts
Printmaking & Illustration
Luxury Brand Management
Essentials of Interior Design
Design Thinking & Business
Thinking Visually
Design Business
Design Driven Innovation
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ISDIS FIRST-YEAR COURSE OF STUDY
IMMERSES STUDENTS IN AN EXPLORATION
OF DESIGN AND INNOVATION CONCEPTS,
SKILLS AND CRITICAL PRACTICES,
TRAINING THEM TO BECOME FLEXIBLE
THINKERS AND LIFELONG LEARNERS.
FOUNDATION FIRST YEAR STUDIES
The curriculum offers a series of approaches to design and enables them to
envision paths beyond the confines of a single discipline. Whether a studentis interested in a traditional disciplinary area, a combination of creative and
academic fields, or an exploratory approach to design, the first-year curriculum
is designed to accommodate a variety of study paths.
The curriculum constitutes a common experience for all incoming
ISDI students, with the same set of first-year course requirements forstudents in all undergraduate programmes. Students shape their path of
study within those requirements, selecting from the options available.The curriculum balances breadth and depth, integrates studio and liberal
arts learning, and gives students flexibility in choosing how to reach their
education goals.
Classes focusing on broadly relevant design concepts, tools, and methods,including studios exploring 2D and 3D processes, drawing, and digital design
as well as liberal arts seminars, bring together students who are passionate
about all kinds of art and design and who will one day forge new paths in an arrayof disciplines. This interaction is a central aspect of the first-year experience.
Today's classmates are tomorrow's colleagues.
UNDERGRADUATE DIPLOMA
PROGRAMMEUGDP
Throughout the foundation year, students will tak
Drawing and Imaging
Design Writing and Reading
Art and Design Methodologies
Design Research
History of Objects
Space and Materiality
Societal Energy Sources and Sustainable Systems
ISDIs Foundation Year prepares students for life as sksocially aware designers.
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LEARN THE ART OF PERSUASION BY CREATING
COMPELLING MESSAGES, NARRATING THEM
IN MEANINGFUL WAYS, AND CRAFTING
STRATEGIES TO BROADCAST THEM
TO THE WORLD.
COMMUNICATION DESIG
DEVELOPING YOUR CRAFT
ISDIs diploma in Communication Design (CD) is a three-year specialisation pursu
who have completed their Foundation Year.
The content of the courses will help students learn about multidisciplinary and collato design processes, addressing branding, visual identity, design history, digital tech
theory, sustainable graphic design, design research, entrepreneurship and professiothis programme will acquire skills and process knowledge based on both the discipand the potential of modern technology within the systems and structures of societ
The focus of ISDIs Communication Design programme is on process. Mastery of d
to the education of a designer and one of the key learnings for students will be the t
with process and creative problem solving.
Throughout the communication design programme students will take a series
Colour Theory
Design Theory and Writing
Typography and Print Design
Drawing and Illustration
Photography
Printmaking and Print Production
Motion Graphics and Broadcast Design
Interface and Interaction Design including Web and Mobile
Visual Identity and Branding
Information Design and Data Visualisation
Students will also learn about the unique nature of Indian society, and the role the p
Communication Design plays in the context of this rapidly changing nation.
As a Communication Designer, ISDI prepares you for a career in advertising, motiobook and magazine design, package design, corporate branding, information visuali
exhibition and retail design, environment graphics, apparel design and other fields.
Future Opportunities
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PRODUCT DESIGN
LEARNING FORM & FUNC
ISDIs diploma in Product Design (PD) is a three-year specialisation pursued by stu
completed their Foundation Year.
Throughout the course students are immersed in materials, fabrication processes, aand proactive social engagement. The product design curriculum encourages latera
of related skill-building courses in graphic representation and material prototyping.vertically integrated through a materials and sustainability curriculum that combineconsiderations of the chain of consequences triggered by every design decision.
Besides the core curriculum, students can choose from a diverse menu of electives
design, material innovation, ethnographic research, mass-market product design and
Throughout the product design programme students will take a series of cou
Research, Design and Development
Models, Mockups and Prototypes
History of Industrial Design
Process Drawing and Digital Presentation
Computer Aided Industrial Design
Materials and Manufacturing Processes
Human Factors, Ergonomics and Interface
Portfolio, Publication and Dynamic Media
Competitions, internships, collaborations and intensive projects, prepare students f
multidimensional careers.
As a Product Designer from ISDI, you will have a huge influence on the form, functi
objects we use in our daily lives everything from appliances to gadgets to vehicles
ISDI prepares you for a career in Packaging Design, Materials Design, Furniture Des
(watches, bags, shoes, etc.), Toy Design, Communication Design, Interaction Desig
Merchandising, Soft Goods, Crafts, and Technology Design.
CULTIVATE THE ESSENTIAL INTELLECTUAL
HABITS AND TECHNICAL SKILLS NEEDED TO
EXPLORE AND INTEGRATE THE RAPIDLY
EXPANDING ROLES OF A SUCCESSFULPROFESSIONAL PRODUCT DESIGNER.
Future Opportunities
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ISDIs diploma in Interior Design (ID) is a three-year specialisation pursued by stu
completed their Foundation Year.
Interior Design students take a series of Art and Design history and theory coursessequence that introduces interior and architecture issues of increasing difficulty an
to conceptualise and develop interior designs through to detailed resolution using rranging from physical models to collage and digital renderings.
Students work in small groups with faculty to develop design concepts for residenccommercial spaces and special building types. Each interior is treated as a unique c
that students navigate according to a value system that stresses environmental ste
cultural sensitivity.
Throughout the interior design programme students will take a series of cou
Principles of Interior Design
Impact of Interiors on Civic Life
Space Planning and Building Codes
Aesthetic and Lighting Needs
Environmental and Urban Design
Details, Furniture and Construction
Elements of Space, Technology and Surface
The programme is a research-intensive approach to place making and prepares stud
competitive and changing marketplace.
On completion of the course you will be able to apply design concepts in architectufirms as stylists, retail designers, visual merchandisers and home decorators.
You will be able to design residences, institutions, commercial spaces and special b
THE INTERIOR DESIGN PROGRAMME AT ISDI
IS UNDERSTOOD AS BOTH A CRITICAL DESIGN
DISCIPLINE AND A POTENT SOCIAL AND
ECONOMIC FORCE. THE LEARNING
EXPERIENCE AT ISDI IS INTIMATE AND
THOUGHT-PROVOKING.
INTERIOR DESIGN
BUILDING A FOUNDATION
Future Opportunities
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ISDIs diploma in Fashion Design (FD) is a three-year specialisation pursued by stud
completed their Foundation Year.
Students will hone their skills in design development and construction and explore through understanding fashion trends, digital technologies and material processes.
is interwoven with social and environmental imperatives, inspiring students to crearesponsible and relevant fashion.
A unique element will be the synthesis of the business of fashion and sustainable sand the role of the enterprise and entrepreneurship in fashion. General education c
development of students as designers, critical thinkers, confident communicators a
of the world.
Throughout the fashion design programme students will take a series of cou
Socio-cultural Fashion Contexts
Historical Fashion Contexts
Fashion Digital Design
Surface Textile Processes
Design Concepts and Construction
Fashion Industry Sustainability
Fashion Textile Design
Patternmaking/Draping/Drafting
Fashion Business (Systems Thinking)
Fashion Entrepreneurship / Professional Practice
Future Opportunities
Students will be poised to enter the fashion and creative industries as knowledgeab
and business-smart designers.
As a Fashion Designer from ISDI, you are ready to enter the world of fashion in areasaccessory design, marketing, merchandising, styling, curatorial work, forecasting an
FROM THE STUDY OF SILHOUETTES TO
PRODUCTION AND DISTRIBUTION SYSTEMS,
INNOVATION INFUSES ALL ASPECTS OF THE
FASHION DESIGN PROGRAMME.
FASHION DESIGN
THE BUSINESS OF FASHIO
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POSTGRADUATE CERTIFICATE
PROGRAMMEPGCP
FASHION BUSINESS MANAGEMENT
ISDIs Fashion Business Management programme
prepares graduates and young professionals for theincreasingly competitive and innovative fashion and
retail industries. The programme addresses the
evolving landscape of the fashion industry from aglobal perspective, as it relates to fashion systems
within the context of design based business practice.
With emphasis on leadership and innovation,Fashion Business Management seeks to immerse
students in understanding the framing of the
fashion industry as an interconnected marketplacehousing robust ecosystems.
Entrepreneurial skills, knowledge and competencieswill be developed through delivery of a
contemporary curriculum that articulateselements of production, consumption, supply chain
and management processes. Fashion-specific
eco-literacy, design strategies for sustainableproducts and services, and ethical corporate
consciousness will underpin the
programmes identity.
CREATIVE ENTREPRENEURSHIP
ISDIs Creative Entrepreneurship programme has
been designed to equip designers with skills requiredto establish and excel in professional practice,
with an emphasis on setting up a design practice.
During this intensive year students will be exposed
to a host of business management skills ranging frombusiness strategy and financial planning, marketing
and market research, talent management and
organisational development.
At the end of the programme, students will beequipped to plan and organise the daily running of a
studio, and how to ensure that the business thrives
and develops.
DIGITAL DESIGN
ISDIs Digital Design prog
multidisciplinary approacknowledge, technology an
to succeed in the digital in
work in an innovative envitechnologies to develop aw
rapidly changing image m
During this intensive year
exposed to a host of technweb development, graphic
modelling. Management a
branding and advertising, managing intellectual prop
management will also be t
By the end of the program
to solve design problems adigital solutions, demonst
world studio environmentpractices, understand soc
increasing role in the Digit
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ISDIANs will havethe opportunity to learn from
the most accomplished designeand innovators in their designstudios and workplacesto gain real world experience,preparing them to excel in theirrespective creative fields.
As accomplished educators, designers, artists and scholars they inculcatecritical design skills through contextual and project-based learning grounded
in studio practice.
All faculty members are encouraged to work in the fields they teach, so students
gain practical perspectives on concepts and developments shaping creative
industries, including ethical and emerging sustainable practices.
ISDIS FULL-TIME AND ADJUNCT FACULTY
MEMBERS COMPRISE THE FOREMOST DESIGN
EDUCATORS AND PRACTITIONERS.
MENTORS
ACADEMIC LEADERSHIP & FACULTY
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Prabhadevi Beach
Kohinoor Mill
Glaxo Smith Kline
British Council Library
Bharat Rice Mills Compound
ONE INDIABULLSCENTRE
Century Mills
Century Bazaar
Nehru Science Centre
I
PeninsulaBusiness Park
Worli Doordarshan Kendra
Mahindra & Mahindra Ltd
Phoenix Mills Limited
Atria Lalbaug
Dadar West
Elphinstone Road
Parel
Currey Road
Lower Parel
l
WorliSea Face
Lower Parel West
PRABHADEVI
DADAR
l
LOWER PAREL
PAREL
WORLI
DrA
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eBe
sant
Rd
DrEM
osesMarg
Band
ra-WorliSeaLInk
TulsiP
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GanapatraoKadamMarg
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YOUR CAMPUS IN MUMBAI CITY, THE INDIAN CAPITAL OF DESIGN,
CULTURE, BUSINESS, FASHION AND INTELLECTUAL INQUIRY.
An ISDI education is not just a series of isolated classes. It is a fully immersivelearning experience in which the City of Mumbai itself forms an essential part
of an ISDIANs education.
The City of Mumbai, is the commercial capital of India and a destination for
design and innovation in its own right. It is a venue for exhibitions, performancesand lectures by some of the worlds most celebrated designers and thinkers.
ISDIs location in the heart of Mumbai at One Indiabulls Centre in Parel, willenable our students to study and learn in close proximity to the advertising,
fashion, film, media and retail industry.
On campus ISDIANs will benefit from access to the latest facilities and
infrastructure needed for design education, including
Dedicated Studio Spaces
Community Learning Spaces
Fabricated Suites for Prototyping
Team Rooms for Problem Solving
Computer Laboratories
Display Spaces for Student Work
Galleries and Auditoriums
Canteen Facilities
Outside the classroom, students have access to internship opportunities andindustry partnerships, which open up many possibilities for entrepreneurial
and professional success.
STUDENT LIFE
CITY & CAMPUS
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Eligibility CriteriaUnder GraduateDiploma Programmes
(UGDP) - 4 years
Any Candidate who has
appeared for a 10+2examination
(e.g. A levels, CBSE,
HSC, IBDP, ISC etc), orits educational
equivalent in anydiscipline
(e.g.: Science,
Commerce, Arts) withan interest in design and
innovation.
Although successfulcompletion of the 10+2examination is necessary
to confirm the admission,
ISDI PARSONS MUMBAIdoes accept predicted or
preliminary gradeindications until final
results are declared.
Post Graduate DiplomaProgrammes
(PGDP) 2 years
Any candidate with a
Graduate Degree oran Under Graduate
Diploma in an
appropriate technicalstream.
Post GraduateCertificate Programmes
(PGCP) 1 year
Any Candidate with an
Under Graduate Degreeor an Under Graduate
Diploma in any discipline
or a young professionalwith appropriate work
experience with an
interest in design andinnovation.
In some instances if a
candidate has no prior
design background, they
may be advised to take afew additional coursesduring the program to
ensure adequacy of
design basics.
ADMISSIONS PROCEDURE
& ELIGIBILITY CRITERIA
Admissions ProcedureFor all Academic Programmes in Design and Innovation ISDI follows
a uniform admission procedure which entails the following
Candidates are encouraged to apply online and complete an application form
at www.isdi.in
Once the application form has been processed, candidates will be called to take part in The ISDI Challenge Entrance Test
An administration fee of Rs 2500 will be charged on the day, please carry ademand draft in favour of "ISDI" payable in Mumbai
Shortlisted candidates will be admitted to the academic programme
of their choice based on merit
The ISDI Challenge Entrance Test
Exam Format
The ISDI Challenge consists of three activities and no prior preparation is required.
Part 1 -Design Aptitude Test - 1 hour
The Design Aptitude Test examines aptitude for drawing, design ability,power of observation and lateral thinking.
Part 2 - Studio Challenge - 1 hour
The Studio Test examines aptitude for creativity, ideation and imagination and
on-the-spot problem solving.
Part 3 - Interpersonal Interview - 15 minutes
The Interpersonal Interview examines applicants for focus, maturity andconfidence, general awareness, communication skills and fit, for a career
as a designer.
Evaluation
The completed application form and all three parts of the ISDI Challenge areweighted equally in the assessment of a candidate.
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The experienced ISDI Career Services team plays a significant role in equippingstudents with the skills and competencies required to succeed in todays
creative industries.
Services the students and alumni will receive include
Access to career counseling and mentorship
Assistance with rsum and cover letter writing
Coaching on interview techniques and job search skills
Support in researching and pursuing fellowships, grants and contests,as well as graduate school and alternative post-graduation options
On-campus career fairs and industry linked career panels
CAREERS
YOUR FUTURE IN FOCUS
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ISDIs Career Services team has built deep networks within the crto seek out internship experiences and employment opportunities
and graduates both in India and globally.
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Design
by
CONTACT US
ADDRESS
Indian School of Design & Innovation
North Annexe, One Indiabulls Centre,
Senapati Bapat Marg, Parel,
Mumbai 400 013
CONTACT DETAILS
For admissions [email protected]
For job opportunities [email protected]
For enquiries [email protected]
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