isd global credentials
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A Credentials Overview
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Background
ISD is a collaboration of mindsets, ideologies and the keen desire todeliver excellence in the field of creative communication & strategy.
The Ideas Strategy Design Group was set up in Dubai in the year2002 and expanded into other markets including India and the USA(with operations in Mountain View, California, Bombay, Bangalore & Kolkata, Vietnam (Ho Chi Minh City), Canada (Ontario), Mauritius
and the UK (London) as well.
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W e cannot go after thousands of men until we learn how to win one.
- Claude Hopkins
T o Win One
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Brand building is not a lip-service exercise.
It is a relationship building missionbetween the consumers and the providersof products and services.
This is the focus of ISD in its everydayactivity.
Linking Brand insights Leading to a
persuasive communication strategyand a portrait of the brands soul.
This is the task ISD is at home with.
This is the very reason of its being.
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M ission
ISD is committed to
create for its clients The CompetitiveAdvantage in themarketplacethrough incisivestrategy, cutting-edge creativity, cost
effective & neutralmedia and sensitivePR all in synchwith up-to-datetechnology.
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Th e Cutting Edge
Harnessing technology to bring in a sustained competitive advantage toClients products/service
Brand Knew , S h owHow2 , Augmented Reality , Brand Bar , IQ & Stateof t h e Art are our initial forays in to this limitless possibility to create majordisruption in the field of communication
Showhow2.comShowhow2.com
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Brand Knew
Brand Knew is a one of a kindknewsmagloid that provides aholistic perspective on the world of brands and branding. Offering adistilled compendium of high browfeatures and in depth articles thatkeep readers from the marketing & branding fraternity in closeengagement with the brand ecosystem. In a nutshell, positioned as
the Harvard Business Review forpeople interested in this space
Right now has a Print & DigitalEdition in the markets of India & theM East. Reaches out to 100000primary readers every month
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S h owHow2
Showhow2.com is the ISD Group'sforay into the web space. Its amodel that leverages the power of
the Internet, Video & Search todemystify the world of gadgets & technology. Based on HowardGardener's Theory of MultipleIntelligence, the portal straddlesthe entire value chain right frompre sales to post sales, positivelyimpacting the brand, the supply
chain and the end user tooptimise their investments ingadgets & technology
Brands that have embraced thisconcept include Nokia, Citi b ank,Bose, App le, M icrosoft,Samsung, Hyundai, Huwaei etc
Showhow2.com
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Brand Bar
A spirited congregation of brandgrowers and cultivators who cometogether periodically in settingsthat are eclectic, themed, relevantand entertaining to both soak inand disseminate knowledge andintelligence on the world of brandsand branding in a manner that isnon intrusive, passionatelyengaging yet unassuminglyinformal
Brand Bar is for the community of brand farmers across businesssegments who believe thatbuilding and nurturing brands intodays marketplace is a perennialprocess
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IQ
IQ is a complete turn key providerof design and execution of interiorspaces within residential,commercial and retailenvironments. As a brandconsultancy, it provides us withgreat strength to actuallyimplement brand guidelines andaesthetics without having theneed to outsource the same. W ith
its state of the art joinery, trainedmanpower of more than 200people and a 30000 sq footshowroom right in the heart of thebusiness district of Dubai, IQlends a solid credence to theGroup's overall dynamics
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Our PR CommunicationAb ilities
Crisis Management
One-on-one interviews with
main newspapers, magazines,
online & TV channels
Conferences
Articles on research/industry
Case studies
Corporate Image Building
Thought leadership
Product launches
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Peo p le Power
The combined entity has an aggregatestrength of almost 60 professionals
combining an eclectic blend of experience & youth, energy & passion,straddling creative, strategy, accountplanning, film production & mediaservices.
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L ocations
Currently the geographies include
Du b ai
BangaloreM um b ai
California
KolkataOntario
Ho C h i M in h
L ondon
M auritius
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Sco p e of services offered
Brand strategyandImplementation
Brandidentity/guidelines
All mainstream ATLcommunicationacross media touchpoints IncludingPrint, Outdoor,Television, Online,Radio etc
DigitalMarketing
Media:Research,planning,buying& placement
Retail branding& Visualmerchandising
Exhibitions /Road showsEvents: Design,fabrication
W eb & multimediadevelopment
Audio Visualproductions
PR & ImageManagement
All BTLCommunicationboth internal & external
Social MediaStrategy
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Categories worked onF MCG
Automobile
Jewellery
Real Estate
Infrastructure & Engineering
Banks & F inancial Services
Consultancies
Apparels
Hospitality
F ood & Beverages
Consumer Electronics
Interiors & F urniture
Travel & Tourism
W ines & Spirits
Education & Training
W eb verticals
IT & Peripherals
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Few of our clients
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ISD Video Link
http://www.youtube.com/watch?v=VOloy2wgWO0
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