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ISBN's and Identifiers: Standards Basics for Independent PublishersTWWoAThe Wonderful World of Acronyms

AgendaIdentifiers Publishing IdentifiersISBNIdentifiers for Digital ProductsGTINs and Bar CodesDOIISNIISTCResources

#Madans ISBNs and Identifiers April 16, 20142

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Identifiers in Everyday LifeAn identifier, generally a sequence of alpha-numeric characters, unambiguously differentiates one thing from another in a particular context. BISG Best Practices for Identifying Digital Products

Madans ISBNs and Identifiers April 16, 2014#3Index Standard Book Industry IdentifiersProduct IdentifiersISBN International Standard Book Numberhttp://www.isbn.org GTIN Global Trade Item Numberhttp://barcodes.gs1us.org/Default.aspx?tabid=81EAN International Article NumberUPC Uniform Product CodeEPC Electronic Product Codehttp://www.epcglobalus.org/ISMN International Standard Music Numberhttp://www.ismn-international.org/ISSN Intl Standard Serial Numberhttp://www.issn.org/OCLC Control Numberhttp://oclc.org/en-US/Contributor IdentifiersISNI International Standard Name Identifierwww.isni.org IPI Interested Party Identifier (Music)http://www.cisac.org/ORCID Open Researcher and Contributor IDhttps://orcid.orgAssembly IdentifiersISTC Intl Standard Text Codehttp://www.istc-international.org/LC Number Library of Congress Numberhttp://www.loc.gov/catdir Expression IdentifiersISRC Intl Standard Recording Codehttp://www.ifpi.org/isrc Hybrid IdentifiersDOI Digital Object Identifierhttp://www.doi.org/ , http://www.crossref.org/ Distribution IdentifiersGLN -- Global Location Numberhttp://barcodes.gs1us.org/Default.aspx?tabid=81 SAN Standard Address Numberhttp://www.isbn.org/standards/home/isbn/us/san/

Madans ISBNs and Identifiers April 16, 2014#Identifiers in PublishingStandard IdentifierProvide unambiguous communication among trading partnersRegulated by Standards Organization

Standard Identifier

#Madans ISBNs and Identifiers April 16, 2014Identifiers in PublishingProprietary IdentifierIncrease efficiencies within companiesUnregulated and not for public communication

A proprietary identifier is a unique identifier for a product that is maintained by a participant in the supply chain for internal use only. Proprietary Identifier

#Madans ISBNs and Identifiers April 16, 2014

DisambiguationMadans ISBNs and Identifiers April 16, 2014#Identifiers and MetadataIdentifiers have associated Metadata.IdentifierCustomerMetadata#Madans ISBNs and Identifiers April 16, 2014ISBN

ISBN: 0-001-00001-1Seems like its been around forever#Madans ISBNs and Identifiers April 16, 2014ISBN International Standard Book NumberISO Standard created in 1970Currently a 13-digit number, currently under revision

Provides a unique product identifier for booksEnables discovery, standardized processing and distribution of books throughout the global supply chainMade machine readable and represented on physical products by an EAN-13 barcode

ISBNs are appropriate for books, chapters, maps, audio booksISBNs should not be assigned to: Greeting cards, updatable databases, web pages, games or musicSubstantial change of content requires a new ISBNrule of thumb = 20%The ISBN is a unique international identifier for monographic publications --ISBN Users Manual, Sixth Edition #Madans ISBNs and Identifiers April 16, 2014ISBN ElementsISBN 978-0-571-08989-5 Country, geographic region or language area: 0/1 = EnglishISBN is equivalent to GS1 GTIN-13, formerly EAN-13Not ISBN-13Registration PrefixRegistrant Publisher or imprint within a registration groupPublication Specific Edition by a specific publisherCheck DigitCalculated using Mod 10 algorithm#Madans ISBNs and Identifiers April 16, 2014As a standard unique identifier, the ISBN ensures accurate transmission of metadataThe identifier is the anchor for metadata#Madans ISBNs and Identifiers April 16, 2014Identifiers and Digital ProductsA publisher should always assign a unique ISBN to serve as the identifier of each unique digital book it releases into the supply chain in order to maintain an official link by which metadata and sales information can be communicated back and forth. As this is the beginning of the supply process and represents the root form of the content, it is important at this stage that the publisher use an official ISBN rather than a proprietary identifier. -- BISG Best Practices for Identifying Digital ProductsWhat constitutes a book(product)?#Madans ISBNs and Identifiers April 16, 2014Differentiating ProductsContentDigital books of differing content should be assigned different identifiers.Text-based ebook vs. enhanced ebookFormat Digital books of differing file formats should be assigned different identifiers.An EPUB and a PDF are as different as a Hardcover and PaperbackUsage Constraints Digital books with different usage constraints should be assigned different identifiers. Different constraints usually mean different prices, different products#Madans ISBNs and Identifiers April 16, 2014MetadataIdentifierTitleFormatXXX-XXXX-XXXX1-1The BookHardcoverXXX-XXXX-XXXX2-2The BookTrade PaperXXX-XXXX-XXXX3-3The BookMass MarketIdentifierTitleContentFormatUsageXXX-XXXX-XXXX4-4The BookEPUBXXX-XXXX-XXXX5-5The BookEnhancedEPUBXXX-XXXX-XXXX6-6The BookPDFPrintXXX-XXXX-XXXX7-7The BookPDFNo PrintXXX-XXXX-XXXX8-8The Book.mobiIf the metadata is describing different products, the different products need different Identifiers.Physical product is obviousDigital is not as obvious#Madans ISBNs and Identifiers April 16, 2014Does that identifier have to be an ISBN?Publisher or Third-Party Assigned ISBNPublisher or Third-Party Assigned ISBN or Proprietary ISBNIf you are selling the same product on different closed systems, using an ISBN will aggregate sales reporting.Third-party suppliers can assign their own ISBNs to products when the publisher does not supply an ISBN of its own.Madans ISBNs and Identifiers April 16, 2014#Basic RulesISBNs are assigned, not created. One ISBN registration agency per country, or community, is designated by the International ISBN Agency to assign and distribute ISBNs to the publishers and self-publishers located in that area. At no time should a random or unsanctioned number be created and identified as an ISBN by any member of the supply chain.

A digital book must not be assigned the same ISBN as the same book in physical format. Even if the physical book is no longer in print, the physical book ISBN cannot be reused for the digital book.

ISBNs for digital books should be labeled ISBN, not eISBN. There is no such standard as an eISBN, nor is this the proper way to differentiate the digital book format.

#Madans ISBNs and Identifiers April 16, 2014Global Trade Item NumberFamily of 8-14 digit identifiers developed by GS1ISBN is GTIN-13,using the Bookland EAN prefixes 978, 979GTIN for non-book product use GS1 assigned country prefix060139 assigned GS1 USSome prefixes can be used as proprietary identifiers

GTINs are represented on physical products as barcodes EAN-13--International Article Number (Formerly European Article Number)Item specific barcodeAppears on back of book and cover 2 for strippable returnsUPCUniversal Product CodeOnce used only in US and Canada, now global12-digit identifier for non-book productPrice specific UPC once used on mass market paperbacks is no longer recommended.#Madans ISBNs and Identifiers April 16, 2014Proper use of Bar Codes

Price-point UPC, formally used mostly for Mass Market Paperbacks and general retail, no longer recommendedBookland EAN-13 with price add-onOther variations with Strippable, Non-Strippable symbols acceptable

Standard EAN-13 code for use with non-book products; Posters, Mugs, coffee, and

#Madans ISBNs and Identifiers April 16, 201419Persistence

Madans ISBNs and Identifiers April 16, 2014#Digital Object IdentifierThe DOI, an ISO Standard, is a unique, persistent digital identifier of an objectdigital or physical. Used extensively in Scientific and Journal PublishingCan be assigned to a work, article, chapter, image, etc.Promotes discovery CrossRef.orgThe DOI System provides a persistent link (most commonly a URL) to an object and standard metadata for that object. A DOI can be any length and is structured: Prefix/Suffix Example: 10.1000/182 Prefix 10.1000 identifies the DOI Registry and the Registrant (1000), International DOI FoundationSuffix: 82 is the unique ID identifying the object, in this case the DOI HandbookShould be displayed as URL: http://dx.doi.org/10.1000/182 DOIs should not be used in place of ISBNs for book product.Using ISBNs in the Suffix is no longer recommended#Madans ISBNs and Identifiers April 16, 2014DOIhttp://dx.doi.org/10.1007/s12109-011-9248-xResolves to URLhttp://link.springer.com/article/10.1007%2Fs12109-011-9248-x

Madans ISBNs and Identifiers April 16, 2014#Good not only for purchases but for citations, too. 22International Standard Name IdentifierISNI ISO StandardUnambiguously identifies contributors to creative works and people or entities involved in their creation or distributionWriters, artists, musicians, performers, producers, publishers, agents, etc.Currently 7.5 million ISNIs assignedIncluded in Wikipedia entriesRegistration Agency: RR Bowker

Bridge Identifier Links identities across domainsLinked to proprietary IDs in databasesSearch and discovery

Works are linked to IDs

#Madans ISBNs and Identifiers April 16, 2014Example Brian May: lead guitarist of Queen and Astrophysicist

#Madans ISBNs and Identifiers April 16, 2014Here we have the ISNI record for Brian May. As you can see, hes done a few things as an author, a creator, and a performer.24

Cross Domain Linking#Madans ISBNs and Identifiers April 16, 2014As you can see, the ISNI links together disparate types of data. Brian May, noted guitarist for the band Queen, is also an astrophysicist who has published his dissertation A survey of radial velocities in the zodiacal dust cloud. He has ALSO annotated a seminal collection of stereoscopic photographs. A true Renaissance man and the ISNI allows for these works to be linked together under his unique, persistent identifier. So that if someone sees his dissertation or his photograph collection, and questions whether or not this is the same Brian May that played Bohemian Rhapsody, they can confirm that yes, this is the same (rather unusual) person.25International Standard Text CodeISTC ISO StandardIdentifies uniquely a textual work and its relationship to other worksEnables linkages to various products of the workNo implementation traction in the U.S.Currently no U.S. Registration Agency

Moby DickMoby DickSame text, same ISTCHardcoverPaperbackOriginal WorkMoby DickMoby DickSpanish EditionAbridged AudioDifferent texts, different, but linked, ISTCsDerived Work#Madans ISBNs and Identifiers April 16, 2014ResourcesBISG Guide to Identifiers.

BISG Roadmap of Identifiershttps://www.bisg.org/roadmap-identifiers BISG Policy Statement: Best Practices for Identifying Digital Product.https://www.bisg.org/best-practices-identifying-digital-content-0ISBN Users Manualhttps://www.bisg.org/isbn-users-manual BISG: Barcoding Guidelines for the US Book Industryhttps://www.bisg.org/barcoding-guidelines-us-book-industry BISG Roadmap of Organizational Relationshipshttps://www.bisg.org/roadmap-organizational-relationships Coming Soon!#Madans ISBNs and Identifiers April 16, 2014Thank You!Phil MadansExecutive Director of Digital Publishing TechnologyHachette Book GroupChair, BISG Identification Committeephil.madans@hbgusa.com Madans ISBNs and Identifiers April 16, 2014#