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Is your website an asset or a liability?

Not all websites are created equal… in fact, your website could

just as easily be HURTING your business as it could be helping

your business, so it’s vital that your website is set up in the

right way, and working for you (not against you) 24/7.

Why is your website so important?Regardless of whether you sell accounting services, run a pizza restaurant, paint houses, exterminate pests, are a personal trainer, or have any other kind of business where you sell something to someone, your website should be an asset.

At minimum, it’s the face of your business. For people who search for you on the web, it’s the first impression they’ll get, and has a MAJOR impact on sales.

Secondly, it’s an information hub. Maybe your prospect already knows who you are, but needs to find contact information, or to know your operating hours, or to find specific details about the services you offer… failure to provide succinct information in an easy-to-find way will hurt your business.

Thirdly, and at least as important as the other two things we’ve mentioned already, the way your website is configured will impact if people can even find you in the first place.

Let’s talk about why these things matter in a little more detail.

The face of your businessAssuming someone can find your website online when they search for your business or for services you offer, you’ve got a matter of seconds to make an impact, and keep the prospect engaged.

Most websites do a terrible job of this, and they lose sales as a result. Your website needs to:

Establish credibility

Convey your message and what you stand for

Provide solutions for what the prospect needs

Show social proof (if applicable, which it is in 95% of cases)

Advance the sale

Advancing the sale is a matter of providing the information required to get the prospect closer to buying, or indeed actually allow them to buy whatever you offer then and there.

Social Proof is normally stories of happy customers, but can also be other points of interest, such as how many people you’ve helped over the years you’ve been in business, how many burgers you’ve sold, and so on and so forth.

Providing solutions for your prospects needs might sound obvious, but most websites aren’t set up to do this, because most website owners just GUESS as to how their visitors found them (is the visitor searching for pizza delivery, or a pizza restaurant, most websites owners don’t know the answer, so they guess).

Furthermore, most websites have a high level overview of what they do and that’s it… some might go one step further and have a service specific page, but these are NEVER optimized they way they should be, which has a huge impact on conversions (from website visitor to buyer).

Your message, the way your business is positioned (high end, low end, customized, templated, etc), and your credibility all directly impact what you can charge for whatever it is that you offer, and what your conversion rate will be. If your website does a poor job of conveying these things, then you’re leaving money on the table in lost sales, or sales that don’t give you as much profit as they could.

Your information hubThe easiest way to lose a sale is by not giving your potential customer information about your business. Conversely, one of the easiest ways to MAKE a sale is by ensuring your customers have the information they need. The basics include, but aren’t limited to:

How to contact you (address, phone, email)

Opening hours (if applicable)

3

Services offered

Pricing (not always published on the website,depends on what you offer)

In addition to this, strategic data analysis fills in the gaps and identifies the exact information you need to display, where to display it, and any potential holes your website may have.

The KEY to getting found

Long gone are the days of simply building a website and waiting for people to find it. In 2019, every element of your website needs to be precisely configured, otherwise your entire web strategy will be stuck in first gear, you won’t get the rankings you wish for, and your traffic will be almost nonexistent… in which case, why even bother having a website!

There are dozens of factors that need to be considered, and they all build upon one another to ensure your website gets the maximum exposure possible. A few of the main factors include:

Mobile Friendly Pages

Contact & About Pages

A Logo That Search Engines Can Read(not just an image)

Optimized Pages For SEO (meta info, layout, etc)

Strategic Internal Link Placement

Retargeting Pixels

Load Time Optimization (and page caching)

An XML Sitemap

Robots.txt File Setup

Smart Site Architecture

An Optimized 404 Page

SSL Certificate

Image Alt Attributes

Scheme.org Structured Data

Correct <h1> And <h2> Tag Usage

Strategic Outbound Site Links

LSI Keywords

Social Sharing Integration

There are many more elements, and we could write a book about each one of these, the point is, if you don’t have all of these things taken care of, you’re not setting yourself up for maximum results from your web strategy (and if you’ve had a website for a while but felt you never got results from it, this is probably the reason why).

Hopefully it’s clear, your website is an important marketing asset that you NEED to strategically optimize so that it can bring more sales to your business.

What can we offer you?Unlike most companies who might try to sell you a website, we not only have 15 years of experience building websites, but we’re also at the forefront of Search Engine Optimization, and you really need both if your web strategy is going to succeed.

A pretty face helps, but what’s under the hood is just as important, and we’re experts who can provide you with both pieces of the puzzle so that you get the results your business needs. Our all-encompassing solution includes:

A fully optimized, mobile friendly design

WordPress powered website

Installation of WordPress plugins – so your site willrun as efficiently as possible

Google Map – for directions to your office

Installation of Google Webmaster tools andanalytics

How much does it cost?Different businesses have different requirements, and as such, the website development price varies depending on exactly what your business needs are.

To give you an idea, 90% of the websites we design and build for our clients fall in the $1,500 - $3,500 range, with a few exceptions at lower prices (where minor modifications are needed) and higher prices (where more complex integrations or more content/pages are needed).

What next?The next step in having us build or upgrade your website, is to reach out to us and request a free consultation. Once we know what is required, we’ll be able to give you a quote.

What is search engineoptimization?

Search engine optimization is the method of improving your

website’s ranking (position) in Google, Yahoo, Bing and other

search engines. A well-planned and well-implemented SEO

campaign will help bring more relevant traffic to your website,

increase exposure, reduce bounce rate, and increase sales.

Why is SEO important to your business?SEO will drive you more exposure and most importantly, more

sales. The internet is here to stay, so you may as well embrace

it, and reap the rewards that it offers. Research shows that:

89% of consumers research products or services online, and use what they find to make buying decisions.

Only 3% of users are ready to buy without doing more online research first.

Finding potential customers via SEO costs 61% less than outbound marketing and boosts conversions by 8x.

Benefits of search engine optimization

Grow your online presence

Improve your local reputation

Build trust with your search results

Increase traffic in a cost-effective way

Attract more customers

Generate measurable results

Build a well-established online presence

Campaign goalsThe higher your website ranks, the more often people will click

to your website and Google Local profile, which leads to more

customer familiarity with your brand. Our goal is to increase

rankings and traffic for your online presence by focusing on the

keywords (search terms) that’ll bring you the biggest rewards.

Campaign objectives1. Detailed Audit We perform an initial end-to-end audit.

2. SEO Campaign strategy We customize your strategy

to accomplish your marketing objectives.

3. Keyword selection & ongoing management We

select industry-specific keywords that set you apart from the

competition and expand your company’s visibility.

4. Onsite & conversion optimization Onsite and

conversion-focused strategy works to improve website visitor

behavior in order to drive more sales.

Our strategy5. Focused relevance targeting Our custom-built

software allows us to boost your website’s online presence

because we can easily reference important keywords for your

business. It also highlights valuable, targeted locations throughout

the web on blogs, articles, directories, and social media.

6. Content marketing strategy Weelp you create and

maintain the website as an authority for the keywords we target.

7. Increase overall domain authority of site Take

advantage of the "halo e�ect" properties of the keywords, where

even the keywords we are not actively working on can help with

advancing the targeted locations.

8. Landing high on search engine results map We will

help you create an e�ective business listing in Google and other

relevant online directories to ensure that you have top local rankings.

9. Measured results and reporting Give you full visibility

to monitor results at any stage of the process. We will also

send you detailed monthly reports that dive deeper into your

website’s metrics.

Search engine rankingsSearch engines use over 200 known metrics to display the most

credible and relevant results. Because every website is di�erent,

your campaign will be customized and structured based on

your current search engine ranking and marketing goals.

Our processes and strategies for each client are customizable,

and always reflect the latest updates from major search

engines. This ensures that we focus on the areas that benefit

your company the most. The following is a brief summary of

the tasks we do for your campaign.

Campaign strategyURL Targeting Once the pages are chosen, we will help to

implement on-site changes that will a�ect both your search

engine placement and click-through rates.

High value keyword research Each keyword is closely

analyzed based on monthly search volume, overall competition,

trends, and buyer’s intent.

High quality link building Each link is strategically placed

on industry-specific websites and surrounded by quality content

written by our professional team of writers.

On-site optimization We know the importance of building a

healthy and natural link portfolio. Each keyword will be

strategically assigned to the page(s) to ensure its growth.

TimelineHere is a typical timeline showing deliverables over six months:

Month 1: Social media setup

Set up Google My Business and connect our online

dashboard to your accounts

Create header graphics that match your website with

Google and Facebook

Website on-page SEO structure setup

Blog & Syndication to social media.

SEO roadmapMonth 2: Press release

Citations building

Blog & syndication to social media

Request reviews from clients to add in Google Maps

Backlinks from guest posts outreach campaign

Month 3: Blog & Syndication to social media

Google Maps optimization

Backlinks from guest posts (outreach campaign)

Month 4: Blog & Syndication to social media

Video for YouTube & Syndication

Backlinks from guest posts (outreach campaign)

Month 5: Blog & syndication to social media

Citations building

Request reviews from clients to add in Google Maps

Month 6: Blog & syndication to social media

Video for YouTube & syndication

Backlinks from guest posts (outreach campaign)

Website action steps:Optimize offsite factors Link building to targeted pages.

Optimize content Creating or optimizing keyword rich content.

Optimize sitemap and robots.txt files Instruct search

engines how to crawl and index your website. The SEO team will

optimize these documents using SEO best practices.

Optimize business locations for Google Places and Maps Get found locally with the most up to date information

about your business.

Optimize website url structure A clean and optimized

URL is important for a successful SEO campaign.

Analyze top online competitors A study of online

competitors to track trends and strategies to stay one step ahead.

Provide custom monthly performance reports Each

month, your campaign manager and SEO consultant will review

the previous month with you and discuss ways to improve.

Why choose us?Transparency We believe in absolute transparency. We have

100% confidence in all of the actions that will be completed for

your website and you’ll be able to see your results and get

real-time progress updates as your campaign advances. You will

also be able to track the daily progress made on your keywords,

and review Google Analytics reports in order to see traffic and

bounce rates all in one place.

Technology Our SEO team has some of the most experienced

analysts in the industry and we do all of our work in-house. Your

dedicated account management team will strategize to provide a

successful and efficient marketing plan for you and your business.

By only managing a handful of accounts, each management team

can dedicate their full attention to your business goals, familiarize

themselves with your industry, and develop a customized plan

that will produce the most value for your investment.

What next?Account management Your account manager will keep you

up to date on the progress of your campaign and what can be

done for further improvement. We make it our first priority to

maintain top-level customer support, which is a key reason why

so many small businesses trust us with their SEO budgets.

In-house fulfillment Search engines constantly improve

their algorithms in order to provide the best search results for their

visitors. This means that SEO practices and standards frequently

change, and it is important to hire an SEO firm that can roll with

the punches and re-direct focus when needed.

Google approved strategy We are always learning and

familiarizing ourselves with the latest search engine updates and

practices. We will never use unethical techniques to cheat or

manipulate rankings. All of the work that we do will always align

with current SEO standards to ensure that you rank naturally and

show continual organic growth.

Pricing The SEO service we recommend for you is based on the information

we’ve collected and the audit we ran on your site. You will need a

6-month campaign in order to get the best results, and the cost for

us to run that campaign for you is per month.

It is our expectation and objective that the additional profits your

business generates will far outweigh the cost of the campaign, and

set you up for sustained business growth in the future.

Don’t delay, start today! We’d love to work with you to help you improve your exposure and

make your business more profitable. Due to the nature of local

SEO, we can only take on a limited number of clients because we

work closely with them and give them ongoing personalized

consultation and advice. We also seek to avoid ranking our clients

against each other. So while we can take on anyone, we cannot

accept everyone.

Getting started Assuming you want to move forward, then all you need to do is to

contact us and we will send you an official invoice. Once you’ve

paid that, we’ll setup your dedicated team, and get to work right

away. If you have any questions, please don’t hesitate to contact us!

$750

Email: richard.mestas@pinpointlocal.com Phone: 303.390.1380 Website: https://www.pinpointlocal.com/1015 Contact: RICHARD MESTAS

PinPoint Local, LLC | 9423 Crossland Way | Littleton, CO 80130 | 303.390.1380

What is hosting?Hosting is to a website, like fuel to a car. No car can run without

some kind of fuel (gas, diesel, electricity), and no website can

run without some kind of hosting.

But not all hosting solutions are created equal. Just like fuel for

your car, different hosting solutions will give you different

results.

Technically speaking, web hosting is a service that allows

someone to publish a website or web page on to the Internet. A

web host, or web hosting service provider, is a business that

provides the technologies and services needed for the website

or webpage to be viewed on the Internet.

Websites are hosted, or stored, on special computers called

servers. When people want to view your website, they enter

your website address into their browser. The browser locates

your web host and from there, your website. It then retrieves

and displays the webpages as needed.

Why Is It Important?Websites can’t run without hosting. A better question is

“why is high quality hosting important?”, and there are many

reasons why, the most important however are the 5 S’s:

Speed Stability Security Scalability Sterility

Speed Your website needs to load quickly: if not, people will

click away from your website more often (known as having a

"high bounce rate") and search engines will rank your website

lower in the search results. Thus, slow speed gives a poor visitor

experience and hurts your search engine rankings

Stability If your website isn’t stable and reliable, in other

words, if it ever goes offline or doesn’t load properly, then you

risk losing business. Good hosting solutions have multiple

systems in place to ensure uptime, and overall stability and

reliability.

Security As publicized data breaches have reminded us all

too well, hackers are a constant threat to websites. They seek to

steal personal or financial information, hold the computer

hostage for ransom, or take it over to use for attacks on other

computers. Like being a victim of a traumatic home invasion, a

successful website hack can leave your website a mess and

your reputation in shambles.

Scalability As your website popularity grows, you need the

machine that runs your website (your host / servers) to grow

with you (otherwise speed and stability will become an issue).

Hosting solutions that are set up to support your growth will

have infrastructure in place ready for you to leverage when the

time comes.

Sterility A ‘sterile’ web neighborhood is one that is free from

undesirable websites. Just like you'd like your home to be free

from germs, your website will only perform at it's best if the

servers that host it are also free from germs. For best website

performance, you need to ensure that your website isn't sharing

servers with porn websites, gambling websites, pharma websites,

and "junk" websites (while not always the case, these junk

websites often use extenstions such as .ru (Russia), .cn (China).

What Can We Offer You?We provide customized solutions to all of our clients to ensure

your website operates with Speed, Stability, Security and the

ability to Scale.

Here are some technical specifications (don’t worry if you don’t

know what this means, WE worry about this stuff for you):

Custom-Manager hosting, meaning that we personally

manage every element of your website for you (this

includes security checks, coding updates, etc).

Super fast servers specifically configured to deliver

lightning fast website load times.

Private server usage limitations. We ensure servers

aren’t saturated with a lot of other websites or that

you’re ever anywhere near less desirable websites, this

helps to ensure excellent server performance.

High-Level security, including Antivirus and Malware

Scanning (plus removal) so that your site always stays

virus/malware free.

Firewalls and DDoS Prevention protects your website.

from hackers and attempts to take your webiste down.

Continuous WordPress site/plugins monitoring, so that

your website is always up to date and any

vulnerabilities are fixed as soon as they’re discovered.

Daily Backups, so that you always have a safety net in place.

SSL Certificate, which secures the visitor's connection to

the website and also improves the website's SEO ranking.

Content Delivery Networks (CDN), to ensure your web

pages are loaded faster.

24/7 Support, meaning you’ll always have someone

you can call on whenever you need help.

How Much Does It Cost?We charge per year to manage your hosting for you.

This price gives you premium grade hosting and includes

everything discussed above. It also gives you customized

management of your hosting by us (it’s not farmed out to

some company who will treat you like a number).

What Next?To get signed up with our hosting solution, all you need to do is

to contact us using the information below, and we will send

you an official invoice. Once you’ve paid that, we’ll have

everything set up and optimized for you right away. If you have

any questions, please don’t hesitate to contact us!

Email: richard.mestas@pinpointlocal.comTelephone: 303.390.1380 Thanks,RICHARD MESTAS

PinPoint Local, LLC | 9423 Crossland Way | Littleton, CO 80130 | 303.390.1380

$300

What our customershave to say

North Fort Myers Laundromart

Paul’s laundromart is at the top of Google searchresults and at the top of his customers minds.

“We redesigned our website, powered it with an SEO strategy and later switched to a maintenance plan. The only reason we stopped the SEO package, was because we were ranking number one literally every time someone searched for something related to our business.

We have clients, like hotels and restaurants, from neighbouring cities, coming to our laundromat. This has helped make a significant difference to our bottom line, and it’s all thanks to the success of our SEO package.

After 5 years with PinPoint Local, we’re happy to continue with our maintenance plan, which includes premium hosting, updates, backups, and the ability to request basic changes to our website. Ensuring our website is fast, fresh, and up-to-date, allows us to keep our top rankings, and helps us get business from as far as two towns away.

Paul Cwww.laundromartfl.com

Twelve Twenty Two Offices

More customers are checking-in toKristina’s business.

“Our office building offers executive suites for lease, virtual office spaces for those in need of a professional address, and conference rooms that can be booked for meetings.

Ever since we signed up for an SEO plan, our executive suites (over 100) have been fully booked, and our virtual office renters and conference room reservations have been growing steadily.

Before redesigning our website and getting an SEO plan in place, we relied on platforms like Craigslist to rent out our spaces. This was a cumbersome and never-ending process — we needed to constantly post and repost listings. We also had a myriad of problems with our previous web designer. We are very thankful to have found PinPoint Local.”

Kristina J | Managerwww.1222offices.com

PinPoint Local isa game changer

Golden Class Limo

Our SEO plan helped Ibrahim steer leadsinto clients.

“New York limo companies are known for their airport pick-up/drop-off services. With the arrival of ride-sharing services such as Uber and Lyft, business slowed down.

We had to refocus our business on services such as party buses, proms, weddings, etc. We were late to the SEO game, but thanks to our revamped website, PPC and SEO package, we are finally getting out of the slump, and we’re converting leads into clients.

Additionally, we integrated our booking system into our website. This helped increase our bookings, and decrease our phone time. Our online booking capability helped resolve various business issues. One such issue was our loss of leads — a lot of our clients are from overseas and can’t or don’t want to pay for international calls.

Our website is beautiful — our clients have had good things to say about it as well. We are extremely happy and proud to offer our services through a website that reflects who we are.”

Ibrahim Cwww.goldenclasslimo.com

IQ Boat Lifts

Our digital marketing services have given Steven’s business an online lift.

“Our online presence was a disaster. We hired a company to build us a new website. We ended up with a dysfunctional site that didn’t get the online traction we needed. This prompted us to look for a local SEO agency that could help us.

Having invested in a website the previous year, we were skeptical about redoing our site. It turned out that having faith in the expertise of PinPoint Local was a great decision.

We’ve been crazy busy and continue to gain rankings both nationally and internationally. Now, we get leads from customers as well as contractors. We’ve added a contractor locator form to our website. This helps us redirect the end-client leads to a contractor who can install our boat lifts. Simple improvements like this have resolved a lot of our bottlenecks. It is a win-win situation for everyone.”

Steven Nwww.iqboatlifts.com

Imagine Googleworking for you

Affordable Digitizing

Ed’s redesigned website helps him get paid faster.

“Our business is 100% online. Therefore, not ranking for our services is a death sentence for our business.

At first, we just wanted to know why our PPC campaigns weren’t performing. However, after consulting our local digital agency, we realized our website was outdated, and a redesigned site with SEO capability was the need of the hour.

We decided to go down that route, and we couldn’t be happier. The price we’re paying for SEO doesn’t even come close to what we were spending on PPC, and we now have more business coming in than ever before.

We also added an ordering form to our site. The form captures all the client’s details; we then submit and invoice the form, and get paid faster. Previously, although simple, the entire process was done manually — using email, phones, etc. Our SEO services are performed monthly and they include blogging. I can see immediate progress after every monthly post, and I even get notified when the blog goes live.”

Ed Karolinskiwww.affordabledigitizing.com

Royal Palm - Custom Cabinetry

Our SEO plan helped Bonnie’s customers find her.

“When we started using SEO, our goal was to increase our visibility online and to get leads. As time went by, we tracked our customer behavior and noticed a clear trend. More often than not, when asked how they found us, customers said, “On the web.”

It reached a point where a majority of our customers came to us online. This prompted us to cut most of our other marketing avenues — direct mail, radio, etc.

We believe another big contributor to our online success is our redesigned website. Being in a business that’s about remodeling, we understand the importance of appearance —it can either attract customers, or send them away. Our new website showcased who we are and what we did, and it helped convert visitors into leads.”

Bonnie Carlinwww.royalpalmcloset.com

Put your sitefirst in line

Let us help you growyour business online.Get a FREE snapshot analysis of your website to see how it stacks up against your competitors? Contact: Richard Mestas at 310.390.1380 OR email richard.mestas@pinpointlocal.com. We would love to help you get more customers!

PinPoint Local | 9423 Crossland Way | Littleton CO 80130 | 303.390.1380