Aliza Sherman@alizasherman

Is your social mediaready to go?

1. Storytelling2. Visuals3. Video4. Calls to action5. Engagement

Aliza Sherman@alizasherman

Key elements of social media

Aliza Sherman@alizasherman

Today, we are an ultra-connected society in ways we

never dreamed possible.

We are social AND mobile

Aliza Sherman@alizasherman

Our stories reveal common ground.

Aliza Sherman@alizasherman

Our stories connect usto one another.

Share stories in new ways.

Aliza Sherman@alizasherman

Share outcomes as stories

Connect emotionally

Pass the story along

2012 Social Network Benchmark Report

Aliza Sherman@alizasherman

Nonprofits are using social networks to…

1. Expand their base2. Engage members3. Grow fundraising

http://www.nonprofitsocialnetworksurvey.com/

Aliza Sherman@alizasherman

How do get your social media ready for the 2014

Pick. Click. Give. Campaign?

1. Visuals

Owned.

Large (800x800).

Compelling.

Shareable.

Why visuals are so important…

This…

Or This…

Eye-catching images

Faces ofhumanbeings

Sharereal-timemoments

Takethembehindthescenes

Visuals: Facebook Page

1. Cover image2. Profile image3. App images4. Post images

Visuals: Facebook Page

Cover image

Profile image

Visuals: Facebook Page

Brand your cover image

Visuals: Facebook Apps

Default images – Photos, Events, Video

Visuals: Facebook Apps

1. Customize app images

Visuals: Facebook Apps

How to customize apps

Visuals: Facebook Apps

1. Open apps admin area

Visuals: Facebook Apps

2. Hover over the app to edit

Visuals: Facebook Apps

3. Select edit and change text, image

Visuals: Facebook Apps

4. Rearrange apps

Visuals: Facebook Posts

Posts with images

Visuals: Facebook Page

Upload multipleimages as aphoto album

Visuals: Twitter

1. Header image2. Profile image3. Background image4. Inline images

Visuals: Twitter

Header image

1200 x600

Profile image

80x80

Background

1600x1200

Visuals: Twitter

In-line images

800x395 pixels

Visuals: Twitter

In-line in Twitter stream

Full size appears when clicked

800x395

800x800

2. Video

Owned.

Short (1-3 min).

Compelling.

Shareable.

Video: YouTube

Channel art2560 X 1440

Featured trailer

Links & icons

Video: YouTube

Annotation & link Branding(InVideo

programming)

Video: Facebook Page

Video posted via a link.

Video uploaded.

Video: TwitterVideo appears as a link with a

view media button

Unless you use Twitter’s video app Vine…

Video: TwitterVine videos appear as inline

images/players.

3. Calls to Action

Clear.

Succinct.

Easy.

Repeated.

Why being clear is so important…

Tell us more…

Clear storytelling

Clear call to actionVolunteer and donate to empower Alaska’s youth.

Clear storytelling

Clear call to actionHelp us inspire girls to lead! Shop, volunteer, share.

Aliza Sherman@alizasherman

Choose your wordsthoughtfully.

Be concise and clear.Draw in your fans.

4. Engage your community

Who are you trying to reach and what are you

trying to get them to do?

Thankthem

Recognizethem

Includethem

Show them

Aliza Sherman@alizasherman

Every story you tell Opens a door to an action.

Include links to continue the momentum.

How will you measure and determine success?

1. Start with your goals

o Build your brando Increase awarenesso Inform, educate, inspireo Attract attentiono Amplify messageso Stimulate actions

2. Gather your community

o People you knowo People they knowo Interested in the issueso The right age and placeo The right time

3. Map out your process

o Who is responsible?o What tools will you use?o How often can you engage?o What should you automate?o What will you say /show?o What assets can you share?

Aliza Sherman@alizasherman

Social media isn’t about technology. It’s about people. - @alizasherman

Get this and other presentations from

Aliza Sherman at www.slideshare.net/aliza

sherman

o aliza@mediaegg.como @alizashermano alizasherman.com

Aliza Sherman

Bonus!Customize Facebook Page: https://www.facebook.com/help/492441920771107Social Media Tune-Up for Facebook: https://ruzuku.com/courses/1515/aboutCustomize Twitter: https://support.twitter.com/articles/15357-customizing-your-profile-designYouTube Channel art guidelines: https://support.google.com/youtube/answer/2972003?hl=enAdding logo to your YouTube video: http://alizasherman.com/brand-your-youtube-videos/

Scheduling Posts and Tweets:Hootsuite: http://ow.ly/a8zvcBuffer: http://bit.ly/1bScAcA

Creating Custom Facebook Apps:Shortstack: http://zfer.us/j7EhvTabsite: http://tabsite.comPagemodo: http://pagemodo.com

Social Media Frequency

Facebook

Twitter

Tumblr

YouTubeGoogle+Pinterest

Instagram

Blog

Daily (or more)Several timesa day (or more)

Weekly (or more)

LinkedIn

Frequency and engagement get more attention.

Social Media Time

Facebook Twitter TumblrYouTube FlickrGoogle+

Pinterest InstagramBlog

PostingGrowing

ListeningSharing

Engaging

15 min 15 min+

30 min30 min

30 min+

High Priority Daily Activities