is your “find a doctor” everything it can be?
DESCRIPTION
Is your “Find a Doctor” everything it can be?. Ranked #1 in most pediatric specialties in Illinois. Voted one of the best places to work. FIND A DOCTOR. Research. Usability studies & interviews. Performance analysis. First impressions. …are everything. Simple works. (But it’s hard to do). - PowerPoint PPT PresentationTRANSCRIPT
Is your “Find a Doctor” everything it can be?
Ranked #1 in most pediatric specialties in
Illinois
Voted one of the best places to work
FIND A DOCTOR
Research
Usability studies & interviews Performance analysis
First impressions
…are everything
Simple works
(But it’s hard to do)
Forms
Can’t select more than
one
Can’t select more than
one
Locations are confusing
Locations are confusing
Too many fieldsToo many fields
CrampedCramped
Rarely usedRarely used
Small typeSmall type
Too many choices
Alphabet soupA B C D E F G H I J K L MN O P Q R S T U V W X Z
Looks good, but not very satisfying
Too many steps
Task: Find an allergy doctor close to me
Step 1Search by name or specialty?
Can’t search by location
Step 2Alphabet soup
A B C D E F G H I J K L MN O P Q R S T U V W X Z
Step 3 Find specialtyAbdominal Aortic AneurysmAbdominal Aortic Aneurysm
SurgeryAbdominal ImagingAbdominal Organ Transplant,
PediatricAbdominal Organ
TransplantationAbdominal Plastic SurgeryAbdominoplasty/Tummy TuckAbnormal Pap SmearsAchalasiaAcid RefluxAcneAcne ScarringAcoustic NeuromasAcupunctureAcute Pain ManagementAddiction PsychiatryAddictive DisordersAdenoidsAdolescent DermatologyAdolescent GynecologyAdolescent MedicineAdolescent PsychiatryAdolescent PsychologyAdolescent PsychotherapyAdrenal and Pituitary DiseaseAdrenal DisordersAdrenal Laparoscopic SurgeryAdult ADHDAdult Allergy and ImmunologyAdult Cardiac SurgeryAdult CardiologyAdult Congenital Heart DiseaseAdult Medicine
Adult OrthodonticsAdult PsychotherapyAdult PsyhchiatryAdult TraumaAdvanced Sleep Phase
SyndromeAesthetic Plastic SurgeryAffective DisordersAge SpotsAIDSAIDS/HIV Psychological
CounselingAirway DisorderAlcoholismAllergic Contact DermatitisAllergic RhinitisAllergiesAllergy and Asthma
managementAllergy and ImmunologyAllergy ImmunotherapyAllergy TestingAlternative MedicineAlzheimer's DiseaseAmbulatory AnesthesiaAmenorrheaAmniocentesisAmputation RehabilitationAmputationsAmyotrophic Lateral SclerosisAnal CancerAnal FissuresAnal IncontinenceAnaplastic AstrocytomaAnatomic PathologyAnatomic-Clinical Pathology
AndrologyAnemia (Iron Deficiency)Anesthesia - OrthoAnesthesia - RegionalAnesthesia, LaparoscopicAnesthesiologyAneurysm Aortic SurgeryAneurysm Endovascular SurgeryAneurysm RepairAneurysm Repair, AorticAneurysm SurgeryAneurysmsAnginaAngina PectorisAngioedemaAngioplastyAnkle DisordersAnkle InjuriesAnorectal Physiology/TestingAnorectal ProblemsAnterior Segment SurgeryAntibiotic TestingAnxiety DisordersAortic AneurysmAortic Arch SurgeryAortic DiseaseAortic DissectionAortic SurgeryAortic Valve SurgeryAortic/Mitral SurgeryAplastic AnemiaAppendectomyArnold Chiari Malformation
ArrhythmiaArrhythmia SurgeryArterial BlockageArterial InsufficiencyArterial ReconstructionArterial RevascularizationArterial StentsArterial/Aortic Aneurysm
SurgeryArteriovenous Malformation
(AVM)ArthrectomyArthritic Hand ReconstructionArthritisArthritis-RheumatoidArthroscopic SurgeryArthroscopyArthroscopy-KneeArtificial DiscArtificial InseminationAsperger's SyndromeAssisted ReproductionAssisted Reproductive
TechniquesAsthmaAsthma and Allergic DisordersAstrocytomaAtaxiaAtopic DermatitisAtrial FibrillationAttention Deficit Disorders
(ADD)Attention Deficit Hyperactivity
Disorder (ADHD)Autism
Step 4 Know the differenceAbdominal Aortic AneurysmAbdominal Aortic Aneurysm
SurgeryAbdominal ImagingAbdominal Organ Transplant,
PediatricAbdominal Organ
TransplantationAbdominal Plastic SurgeryAbdominoplasty/Tummy TuckAbnormal Pap SmearsAchalasiaAcid RefluxAcneAcne ScarringAcoustic NeuromasAcupunctureAcute Pain ManagementAddiction PsychiatryAddictive DisordersAdenoidsAdolescent DermatologyAdolescent GynecologyAdolescent MedicineAdolescent PsychiatryAdolescent PsychologyAdolescent PsychotherapyAdrenal and Pituitary DiseaseAdrenal DisordersAdrenal Laparoscopic SurgeryAdult ADHDAdult Allergy and ImmunologyAdult Cardiac SurgeryAdult CardiologyAdult Congenital Heart DiseaseAdult Medicine
Adult OrthodonticsAdult PsychotherapyAdult PsyhchiatryAdult TraumaAdvanced Sleep Phase
SyndromeAesthetic Plastic SurgeryAffective DisordersAge SpotsAIDSAIDS/HIV Psychological
CounselingAirway DisorderAlcoholismAllergic Contact DermatitisAllergic RhinitisAllergiesAllergy and Asthma
managementAllergy and ImmunologyAllergy ImmunotherapyAllergy TestingAlternative MedicineAlzheimer's DiseaseAmbulatory AnesthesiaAmenorrheaAmniocentesisAmputation RehabilitationAmputationsAmyotrophic Lateral SclerosisAnal CancerAnal FissuresAnal IncontinenceAnaplastic AstrocytomaAnatomic PathologyAnatomic-Clinical Pathology
AndrologyAnemia (Iron Deficiency)Anesthesia - OrthoAnesthesia - RegionalAnesthesia, LaparoscopicAnesthesiologyAneurysm Aortic SurgeryAneurysm Endovascular SurgeryAneurysm RepairAneurysm Repair, AorticAneurysm SurgeryAneurysmsAnginaAngina PectorisAngioedemaAngioplastyAnkle DisordersAnkle InjuriesAnorectal Physiology/TestingAnorectal ProblemsAnterior Segment SurgeryAntibiotic TestingAnxiety DisordersAortic AneurysmAortic Arch SurgeryAortic DiseaseAortic DissectionAortic SurgeryAortic Valve SurgeryAortic/Mitral SurgeryAplastic AnemiaAppendectomyArnold Chiari Malformation
ArrhythmiaArrhythmia SurgeryArterial BlockageArterial InsufficiencyArterial ReconstructionArterial RevascularizationArterial StentsArterial/Aortic Aneurysm
SurgeryArteriovenous Malformation
(AVM)ArthrectomyArthritic Hand ReconstructionArthritisArthritis-RheumatoidArthroscopic SurgeryArthroscopyArthroscopy-KneeArtificial DiscArtificial InseminationAsperger's SyndromeAssisted ReproductionAssisted Reproductive
TechniquesAsthmaAsthma and Allergic DisordersAstrocytomaAtaxiaAtopic DermatitisAtrial FibrillationAttention Deficit Disorders
(ADD)Attention Deficit Hyperactivity
Disorder (ADHD)Autism
Step 5Click Search
Keyboard didn’t work
Results
Too hard to readToo hard to read
Too much to read
“How far do I need to drive?”“Are they friendly?”
“What are their specialties?”
Bio
“It’s nice you can see a picture…”
“It’s nice you can see a picture…”
Too hard to readToo hard to read
RESEARCHFour years of search logs + usability tests = very useful data
Snapshot of top searches
94%Searched for last names as a keyword
(Lots of misspellings too)
98%Searched for a name, specialty, or location
Parents thought all fieldswere required
More fields = more requirements
REDESIGNHow we fixed it
Fewer fieldsFewer fields
Humanized language
Humanized language
Advanced searchAdvanced search
FeedbackFeedback
Smart search: based on the
position of the term in the last
name, first name, specialty, etc.
Smart search: based on the
position of the term in the last
name, first name, specialty, etc.
Direct links to profileDirect links to profile
Keyboard-friendlyKeyboard-friendly
Doctor countDoctor count
PhotosPhotos MapsMaps
Sorting optionsSorting options
Location markersLocation markersHighlighted termsHighlighted terms
FeedbackFeedback
PhotoPhoto
MapMap
Location markersLocation markers
Specialties with
definitions
Specialties with
definitions
Print & email friendly
Print & email friendly
THE NUMBERS
46%Used suggestions
(Misspellings virtually eliminated)
44%Skipped straight to doctor’s bio
(2,700+)
In the end…
Huge improvementGreat learning experience
There’s always room for improvement
