is your congregation technologically literate?
TRANSCRIPT
Is Your Congregation
Technologically Literate?
Ohio-Meadville and St. Lawrence Joint District AssemblyMarch 28 2015 ● Niagara Falls NY
Mark Tomlinson ● Allegheny UU Church, Pittsburgh PA
Today’s Agenda• Personal Tech• Trends Impacting Us• Websites and Social Media• Office• Groups• Mobility• Tools• Questions
Mark
Why Are We Talking About This?
Technological literacy is important because technology can help us work better and accomplish more. It can make our staff and volunteers happier and more efficient. It can help us learn from the past and collaborate today. It can enable us to do more mission and more ministry. It can make our churches more vital and help them grow.
Tech We Use• Smartphones?• Operating systems?• Conduct church meetings online?• Keep personal data in the cloud?• Tweet? Read tweets?• Use an electronic device during a worship service?• Are you responsible for “technology” at your church?
The Big Picture• Perpetual innovation is changing technology rapidly and this will
continue• Windows still dominates and runs 3 of every 4 computers• Tablets will outsell desktops and laptops combined in 2015• Form factors are changing• Smartphones are the most widely used devices
Rise of the Smartphones• What is a smartphone?• 1.3 billion smartphones were sold worldwide last year• Android and iOS are the leading smartphone operating systems• 70% of the US population uses a smartphone., up from 20% in 2010 • For Millenials (~15-35), around 85% use a smartphone• Smartphones are personal and more personalized than any previous
device - “my phone gets me”
SRSLY?
Credit: Mashable.com
Technology and Church• Technology can enable communication and community• Technology can broaden and improve ministry• Does everywhere mean church too?• Traditional vs new ways• We’re all volunteers which makes admin and oversight challenging
Things to Think About• Personal use vs institutional use
Things to Think About• Personal use vs institutional use• Agnosticism re devices and OS’es. Agnostic = we don't know. Be a
welcoming congregation to all!
Things to Think About• Personal use vs institutional use• Agnosticism re devices and OS’es. Agnostic = we don't know. Be a
welcoming congregation to all!• Demographics and differences by OS. Are values in this equation?
Things to Think About• Personal use vs institutional use• Agnosticism re devices and OS’es. Agnostic = we don't know. Be a
welcoming congregation to all!• Demographics and differences by OS. Are values in this equation?• Internet access as utility. Is the “Digital Divide” still around? Is
connectivity required in today’s world? Is that good or bad? Are the costs or benefits greater?
WebsitesThe World Wide Web is akin to the printing press in enabling one-to-many communications – a really big deal!• Every church should have a GOOD website• Websites are NOT just a technology project• A poor website will cause people to not come• You will miss stewardship opportunities without online giving• Your website should be mobile-friendly• Sometimes you get what you pay for
Money TalksFrom a congregational self-assessment used by the Rocky Mountain Conference of the United Church of Christ for strategic planning:
Web Site Work – How much time and money is spent on maintaining an interactive web site? How does it compare to what is spent on building and grounds? □ Less than 10% □ Less than 25% □ Less than 50% □ Equivalent
Improving Your Website• Is your domain memorable, meaningful?• Avoid acronyms as much as possible! (alleghenyuu not auuc)• Web is visual so good design is essential. Hire and/or use themes• Content is core, seek out the writers in your congregation!• Find your voice, speak authentically, and always simplify• Align to audience…potential visitors vs existing community• Imitation is flattery…look around and find things you like• Refresh consistently
The New Front DoorRev. Sarah Gibb Millspaugh, the UUA’s Outreach Associate for Digital Ministries, writes on the UUA’s Growing Unitarian Universalism blog:
“Our websites are where we tell the world who we are, what we do, and why it matters. Let’s look at our sites with “outreach glasses”…
What are the people like? Could they be my people?Allegheny Unitarian Universalist Church, a small congregation in Pittsburgh, shows their personality and values throughout the site, presenting themselves as engaged, warm, friendly, bold, and edgy.”
Social Media• Every church should have a curated social media presence• Facebook – In US 60% of us use once a month, but does not reach
everyone. Average visit 20 min. Traffic spikes 20% on Thurs & Fri. Ages 25-34 heaviest users . Likes. Pages vs groups• Twitter – 140 characters. Links! Fast. Followers. Re-tweets. Mobile-
centric• Connect website and social media accounts
OfficeFor most of our congregations the church office remains the hub where much of the work of running the church happens. Technology can help here. It can also get in the way. Talk with staff and volunteers, discuss workflows and processes, and explore tools and solutions. Would you want to work here?
Setting the Stage for Success“People are a function of environment. If you put people in world-class environments, they'll give you world-class behavior to go along with it. We put fresh flowers in the halls and offices daily. And all these little things that you don't think amount to a whole lot, well, what they do is create an attitude and an environment — and it actually changes behavior.“Bill Strickland, Founder and CEO of Manchester Craftsmen’s Guild
Equipping the Office• When to buy new computers? Budget for every 3-4 years. Buy
business systems with a long warranty. OS and hardware on aging computers can be upgraded to extend life• Solid State Drives (SSD’s) have replaced mechanical hard drives• Use big monitors and multiple monitors to increase productivity• Laser Printers are best for daily printing• Windows 10 arrives in Summer 2015 and will be a free upgrade• Ergonomics! Suggest wireless keyboards and mice, standing desks
GroupsThe frequently collaborative nature of church work requires tools designed for that scenario. How can a committee all be able to read or edit the latest version of a document? This year’s board wants access to what last year’s board worked on. How does a task force with folks who live an hour from each other meet regularly?
Unitarian Universalist Congregation of Phoenix
Case Study: Organizing Worship MinistryAt Allegheny Unitarian Universalist Church the Worship Ministry was struggling to effectively organize information and planning for Sunday worship services. Using Backpack and Google Docs we now provide a centralized, always up-to-date, always accessible place for this process to live.
MobilityOur staff and volunteers need to be able to use technology tools away from the church• Work from home, home visits, coffee shops• Ministry in the community – public spaces, events, prisons, etc• Enabled by smartphones, tablets, lightweight laptops• Web and cloud services provide access to files from anywhere• Mobile versions of websites improve small screen experience
Credo House Coffee Shop, Edmond, OK
“Religious time and space can happen in any location” - First Unitarian Society of Milwaukee
Tools We Like for Websites & the Web• Dreamhost for website hosting• Wordpress for theme-based website creation and maintenance• Microblogging: Postach.io + Evernote, Pen.io• Website apps: Youtube for video, UpTo for calendar• Link shorteners: Bit.ly, tinyurl, t.co, etc
Tools We Like for Office, Groups, & Mobility• Microsoft Office & Office 365• Google Apps for Nonprofits• Backpack/Basecamp info managers• Cloud storage: Google Drive, Dropbox, OneDrive• Google groups for aliases and email lists (prez@, house@, Pride@)• Skype, Google Hangouts, Free Conference Call• Video chat via WebRTC: Appear.in, Firefox Hello, browser, plugin• New stuff: Office Sway, Office Touch on tablets
Wrapping UpPay attention to technology trends that may impact you and implement emerging technologies that solve problems or create opportunities. Use Appreciative Inquiry and ask “What if?”
Wrapping UpThink strategically about technology, don’t wait until things fail. Don’t be surprised when technology changes are difficult
Wrapping UpWebsites and social media are our new front doors – use them well
Wrapping UpCreate a work environment for staff and volunteers that fosters excellence. People and time are our most valuable resources. Use technology to remove barriers whenever possible
Wrapping UpChurch works gets done by groups – help people work together. Be prepared to help groups and individuals learn new technologies. Don’t expect everyone to get it or buy in
Wrapping UpWe work from many places and on varied devices – support mobility
