is user generated content a super nova or a new galaxy?
TRANSCRIPT
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Is User Generated Content a Super Nova or a New Galaxy?
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User Generated ContentA good deal of user
generated content isn’t
actually “content” at all,
at least not in the sense
of material designed for
an audience. Instead, a
lot of it is just part of a
conversation.
-- Clay Shirky, Author “Here Comes Everybody”www.newstex.com 2
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www.newstex.com 3
UGC in Mainstream Media
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UGC becoming Mainstream Media
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21st Century EcoSystem Blogs need MSM News to post commentary MSM need Blog links to MSM News articles Commentary drives more traffic then news Opinion moves the markets
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Blog Networks
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Blog growth from March 2003 – March 2007
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Launch of Newstex BlogsOnDemand®
March 2008 112.8 million blogs tracked
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Saves employees valuable time by delivering only the best blogs within each topic or market
Find blogs within existing content systems:• Closed database/subscription services• Intranets• Financial market systems• Portals
Blog content is surfaced together with mainstream news in the same search results
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User Generated ContentBlogs on DemandTM
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Blog Selection
Blogs are initially selected based on topic, client request and popularity
Blog Acquisition Team (“BAT”) recruits and signs up bloggers
Each blogger signs a simple Blog License Agreement
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Blog Selection
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• Editorial Team separate from BAT Team
• Blogs reviewed prior to signing and quarterly thereafter
• Reviews based on standardized metrics
• Categorization (Primary and Secondary)
• Copyright Exposure (1 – 5)
• Post Frequency per day (>1, 1, 2, <5)
• Content Style (News, Analytics, Commentary)
• Tone (Professional, Narrative, Edgy)
• Perspective (Industry Watcher, Industry Insider, Informed Amateur)
• Political Bent (Left, Right, Middle, N/A)
• Regionalism (Local, Regional, National, International)
• Rich Media (Images, Audio, Video)
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Editorial Review
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• Bloggers paid monthly royalty based on usage (check or PayPal)
• Many back-end processes to support Bloggers, including taxes
• Bloggers treated like traditional publishers
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“A small bit of evidence ($29.54 worth) that one can earn money through blogging. Thanks to all the Newstex readers who made this possible - now I just have to figure out what to do with the money ... “-Gumption Blog
Royalties
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The Details…….
• Company Tickering (US & CDN)– Proprietary algorithm– Daily ticker updates (Thomson Financial/Questnet)
• People Tickering– Business executives & government officials– Includes unique metadata
• Fortune 1,000 executive database• SEC CIK database (Sec. 16 insiders)
• Categorization– Automatic matching 1,400 categories (IPTC taxonomy)– 150,000 key terms uniquely score stories (Princeton
WorldNet)– NAICS industry codes
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Tagging
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Tagging
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• Blogs ingested via RSS Full Text Feeds at a rate of 50/second
• 2 year Blog Archive
• Blog posts/stories are normalized and transformed into XML format types including NewsML and then delivered using FTP or TCP/IP socket.
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Delivery
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Blogs or User Generated Content that primarily feature video shorts instead of text
Tagged Bloggers upload
video Delivery via
existing Newstex Blog Feeds
Blogs On Demand - Video
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Future
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Blogs on demand™. Content on demand®.
Marcia Taylor, Director, Client
Development
www.newstex.com
212-380-1855, ext. 716