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is this the end of social media?

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Is this the end of social media? WCPO’s Social Media Breakfast #2 ✪ 07.24.13

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Created for WCPO's 2nd Social Media Breakfast, we posed the question has social media matured enough that it has become "invisible" -- a more seamless part of marketing. The conversation around the slides is critical to taking away something from them. But we wanted to share them with folks regardless.

TRANSCRIPT

Page 1: Is This the End of Social Media?

Is this the end of social media? WCPO’s Social Media Breakfast #2 ✪ 07.24.13

Page 2: Is This the End of Social Media?

Raise your hand if

social media is your sole

focus

#9community

Page 3: Is This the End of Social Media?

The Social Media Editor is Dead    

#9community

Page 4: Is This the End of Social Media?

Fortune 500 on Social Media    

#9community

Platform Percent of Adoption

Twitter 77%

Facebook 70%

Blog 34%

Page 5: Is This the End of Social Media?

Social Media Manager Grows Up

Page 6: Is This the End of Social Media?

PAID

Owned

Earned #9community

Page 7: Is This the End of Social Media?

Social Media Disrupts Silos

Content Marketing

Email Marketing

Display Ads

Mobile Marketing

Search Marketing

#9community

Page 8: Is This the End of Social Media?

Social Media Skillset

THEN •  An afterthought, unplanned cost

•  Prove worth, get program started

•  A “digital native” understanding social media, not how it complements marketing

•  Weak measurement program – if any

#9community

Page 9: Is This the End of Social Media?

Social Media Skillset

NOW •  A strategic forethought, an investment

•  Focused on seamless integration across company

•  Broader perspective understands how social interacts with the business, and marketing

•  Measuring against business goals, using social data for non-social application

#9community

Page 10: Is This the End of Social Media?

Social Media = Invisible

Page 11: Is This the End of Social Media?

Group Discussion

•  Introduce yourself, your role •  How are you integrating social media in

your company?

•  Is business adoption of social media low, medium or high?

#9community

Page 12: Is This the End of Social Media?

Stay Connected

@empowermm @phfagency

@twiegert @prblog

#9community


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