is the personal portal the future of your desktop

]

SHERRYANNE MEYER [ ASUG INSTALLATION MEMBER

MEMBER SINCE: 2000

ANUP MAHESHWARI [ ASUG ASSOCIATE MEMBER

MEMBER SINCE: 2008

AJAY VONKAREY [ ASUG ASSOCIATE MEMBER

MEMBER SINCE: 1996

Is the Personal Portal the Future of Your Desktop?

Matthias Zeller

Group Product Manager

Adobe Systems

Real Experience. Real Advantage.

[

2

Learning Points

Understand trends in the "consumer" Internet that are driving enterprise IT requirements

Provide insight into the future of the delivery of enterprise applications to business users

Explore the important role of mash-ups, social networking, and collaboration for enterprise applications


[ Setting Expectations

What we will cover today

Business challenges which trigger the need for new business user applications

Considerations when planning to implement a new productivity desktop

Building blocks of Enterprise Apps 2.0

Genesis – An Adobe Labs project looking at a new approach for the knowledge worker desktop

What we will NOT cover today

Implementation of SAP software (SAP Portal, etc.)

Developer level discussion of Enterprise 2.0 technologies

In-depth discussion of Adobe technology like SAP Interactive Forms by Adobe, Adobe Connect, Adobe Acrobat and Adobe Flex


[ Challenges Today

Silos of enterprise applications, web applications and documents

Finding information in context of the current task

Finding experts

Engaging users

Helping end users help themselves

Engage external communities


[ Trends

Usage of Web 2.0 sites like Facebook, LinkedIn, Twitter and others drives demand for social software in the Enterprise

Connected “Generation Y” entering the workforce

Adoption of SaaS based applications by business departments without the involvement of IT is increasing

Involvement of end-users when selecting new IT investments is increasing

Expectations on application usability and experience is increasing


[ Generation Y - Survey of 7,705 college students in the US*

97% own a computer

94% own a cell phone

76% use Instant Messaging and social networking sites.

34% use websites as their primary source of news

28% author a blog and 44% read blogs

97% have downloaded music and other media using peer-to-peer file sharing

75% of college students have a Facebook account

* Junco, Reynol; Mastrodicasa, Jeanna (2007-03-29). Connecting to the Net.Generation: What Higher Education Professionals Need to Know About Today's Students


[ Key aspects of the Enterprise User Interface*

Richness

Pervasiveness

Continuity

Context

Personal Portals

* See also AMR Research – The Future of the Enterprise User Interface, March 2007


[ Consider when planning*

Successful communities do not form spontaneously after social software tools are installed

Most successful public social web sites started with a defined purpose and limited scope

Create business use cases and define the minimal needs of the target users

What is in it for the user?

What is in it for the business?

Adoption is the #1 goal

* See also Gartner - Seven Key Characteristics of a Good Purpose for Social Software, July 2008


[ Four Building Blocks of Enterprise Apps 2.0

Collaboration

Mash-Up

Social Networking

Rich Internet

Apps


[ Community Collaboration

Tools

Wiki

Blogs

Forums

Vendors*

Jive

Socialtext

Microsoft

IBM

* See also Gartner Magic Quadrant for Team Collaboration and Social Software


[ Trend: Micro Blogging

Twitter

Community Conversation

Rapid adoption > 2 Mio. Users

Open APIs

Developer ecosystem

Enterprise Social Media Experiment (ESME)

SAP Community Project

Enterprise Social Messaging tool based on SAP NetWeaver


[ Real-Time Collaboration

Example: Adobe Connect

Screen Sharing

Chat

VOIP and Video

White Boarding

Polls

Example: Adobe Buzzword (Acrobat.com)

Web-based word processor

Collaborative reviews

Collaborative editing

Available from any computer without install


[ Social Networking

LinkedIn, Facebook

Company Directory

Adobe KiTN (Knowledge Transfer Network)


[ Rich Internet Apps

Advantages of Adobe Flex:

Engaging

Interactive

Consistency

Free, open source SDK

Developer productivity

Other RIA technologies

Ajax

MS Silverlight


[ Rich Internet Apps on the Desktop

Adobe AIR runtime lets developers use proven web technologies (Flex, Flash, AJAX) to build rich Internet applications that deploy to the desktop and run across operating systems

Benefits: Convenience

Performance

Persistence

Desktop integration

Online Offline

Examples: SAP Spend Analytics, eBay Desktop, TweetDeck

© SAP 2008 /

SAP TechEd

08 / UP121


[ Mash-up

A "mashup" application is a new application created by composing capabilities from two or more existing systems (or portions thereof)*

Initial Mash-ups concepts were consumer focused

Major use case: Integration with Google Maps

Tools include MS Popfly and Yahoo Pipes

Mash-up concepts are reaching the enterprise

Empower business users to build mini applications

Challenges

Data Quality

Semantics

Existing Interfaces

Tools:

IBM Mashup Server, Kapow Enterprise Mashup Server, JackBe Presto, Denodo, etc.

© SAP 2008 /

SAP TechEd

08 / UP121

* Gartner - Key Issues for Enterprise 'Mashup' Practices, Technologies and Products, March 2008


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Project Genesis: User-Centric Enterprise Workplace

Mashable, Customizable, Shared Persisted Context

Today’s Desktop

Tomorrow: Genesis


[

Email

IM

Phone

MS Office

Portal

Internet EDMS

ECM SFA

CRM

BA

BI

PLM SCM

ERP

Genesis Improves Knowledge Worker Productivity, Quality and Accuracy

Multiple, disparate information sources

Unite different applications in a single, workspace with shared context

Intuitive UI and drag-and-drop simplicity promote information use and sharing

Cross-functional and cross-geo collaboration

No need to re-start work from scratch Knowledge Worker Value Proposition

Custom Workspaces

Adobe-quality Aesthetics

Persisting Applications

Rapid, Easy Collaboration

*Multiple Silos

Genesis Workspaces: Personal, Shareable,

Collaborative


[ Target Market and Use Cases

Target Markets

Financial Services

Government

Manufacturing

Life Sciences

Target Use Cases

Customer Care

Financial Advisor

Complex Sales

Grants Management

Customer/Citizen Self Service


[ Genesis – Product Objectives

Genesis is an Enterprise RIA Workplace Framework targeted to improve the user experience of employees, customers, suppliers, and partners in key business processes.

Drag-and-drop assembly of workspaces enables the aggregation of many applications developed independently

Provide infrastructure to manage and expose re-usable application content (tiles/portlets)

Reduce duplicate data entry by enabling communication between the application tiles

Flexible deployment via Browser or Desktop Client (AIR based)

Integration with existing enterprise software infrastructure (Directories, Single-Sign-On, System Management, Application Servers)


[ Demo

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Key Learnings

Trends in Web 2.0 and “Consumer” Internet technologies influence Enterprise Application projects

Engaging applications are key to effective user adoption

Building blocks for Enterprise Apps 2.0 are Collaboration, Social Networking, Rich Internet Apps and Mashups

Project Genesis is an Adobe product in development to provide an user-centric enterprise workplace framework


[ Further Information

Useful Analyst Reports

• AMR Research – The Future of the Enterprise User Interface, March 2007

• Forrester - Develop Your “Design For People” Game Plan

• Gartner - Seven Key Characteristics of a Good Purpose for Social Software, July 2008

• Gartner Magic Quadrant for Team Collaboration and Social Software, June 2008

• Gartner - Q&A: Gartner Clients Share Collaboration Concerns and Lessons Learned, April 2008

Public Web:

Genesis Blog: blogs.adobe.com/mashup

Genesis on Adobe Labs: www.adobe.com/go/genesis

Contact

Matthias Zeller, Genesis Product Manager, [email protected]


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