Our experience at Web We Want

building a movement to protect and defend the Open Internet

Renata Avila

World Wide Web Foundation

Berlin, January 12th 2015

Is the future decentralized and bottom-up?

ASKING ORDINARY

PEOPLE: A CALL FOR

DIALOGUE AND ACTION

WHAT IS THE WEB WE WANT?

WEB WE

WANT

WWW.WEBWEWANT.ORG

HUMAN RIGHTS MUST ALWAYS BE AT THE HEART OF

THE WORLD WIDE WEB

LAUNCHING WEB WE WANT

WEB WE

WANT

WWW.WEBWEWANT.ORG

WEB WE WANT

ENGAGING THE

GENERAL PUBLIC

THE IMPACT OF A CELEBRATION

#WEB25

WEB WE

WANT

WWW.WEBWEWANT.ORG

IT ALSO INSPIRED DEDICATED COVERAGES ON OVER 2500 MEDIA OUTLETS

The outreach and voice of Sir Tim Berners Lee and the Web

Foundation was massive and always connected to the Web We Want

message: a Web for all respecting core human rights.

NUMBERS AND OUTREACH

• 360 MILLION TWITTER IMPRESSIONS

• OVER 10,000 DEDICATED ARTICLES IN

6 MAIN UN LANGUAGES AND REACH

OF OVER 700 M T.V. AUDIENCE

WEB WE WANT AND WEB @ 25

WEB WE

WANT

WWW.WEBWEWANT.ORG

Adding dynamism, inclusion and

participation to existing and new

fora.

EXPERIMENTING

WEB WE

WANT

WWW.WEBWEWANT.ORG

WEB WE WANT AT

ARENA NET MUNDIAL

ADDING MISSING VOICES IN THE

INTERNET GOVERNANCE SPACE

• 280,000 citizens participated remotely, 8,000

in place

• 27 Workshops and talks with local speakers

were supported

WEB WE

WANT

WWW.WEBWEWANT.ORG

WEB WE WANT FESTIVALS

A KEY PARTNERSHIP WITH THE

ARTS AND CULTURE SECTOR

WEB WE

WANT

WWW.WEBWEWANT.ORG

Together with thousands of attendees, it generated over

500K Tweets, over 3.5 impressions and over 800,000

people reached the #WebWeWantFest

OUTREACH TO 27

MILLION VISITORS

DURING ONE

YEAR OF

FESTIVITIES

WEB WE WANT FESTIVALS 2014

WEB WE

WANT

WWW.WEBWEWANT.ORG

THE WEB WOMEN WANT

WOMEN AT THE CORE OF THE

INITIATIVE

WEB WE

WANT

WWW.WEBWEWANT.ORG

ACADEMIA AND

INTERNATIONAL

ORGANIZATIONS

WORKING

TOGETHER

WEB WE

WANT

WWW.WEBWEWANT.ORG