is tf l ready for london 2012?
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Is TfL ready for London 2012?
http://www.flickr.com/photos/doug88888/4573622851/
User Experience
London 2012 Visitors Metrics
Usability Test Image-Meaning Association Test
5Participants
Olympic Games Journey
Cycle Hire
Upgrades & Delays
http://www.flickr.com/photos/joffley/5242992941/
Metrics
• Percentage of participants able to successfully complete a task !
• Frequency of critical errors !
• Number of unique critical errors !
• Frequency of terms given by participants at the end of each scenario
Usability TestMicrosoft Desirability Toolkit
PositiveEasy to useValuableFunTime-savingSimpleEmpoweringExcitingTrustworthyReliableEfficient
NegativeStressfulComplexHard to useTime-consumingSophisticatedFrustratingIntimidatingBusyInconsistentNot valuable
Image-Meaning Association Test
What does this image mean?
12Participants
• Percentage of participants who were able to successfully associate all images with the correct meaning
!
• Percentage of participants who were able to successfully associate an individual image with the correct meaning
Results
Usability TestResults
60%Successful Completion
Usability TestResults
“Find out how long the journey to the Aquatics Centre will take, along with information about the
return journey following the completion of the event. What is the cheapest fare for these two
journeys for a single individual excluding Oyster Card options”
Usability TestResults
Mistaking an advert as content
Usability TestMetrics
4Unique critical errors
Usability TestResults
“As a regular London commuter, you are concerned that the Olympic Games will cause
significant delays across the public transportation network. You are therefore keen to explore other modes of transport including
the new Cycle Hire option”
Usability TestResults
Usability TestResults
Membership Key cost
Late Return charge
Damage charge
Non-return charge
Multiple Keys cost
Usability TestResults
Confusion over website
Usability TestResults
Usability TestMetrics
3Unique critical errors
Usability TestResults
“This weekend you are travelling around London to see some friends. As a regular
commuter in London, you know that the Tube is often affected by maintenance work during
the weekends.”
Olympic Games Journey
Cycle Hire
Upgrades & Delays
http://www.flickr.com/photos/joffley/5242992941/
92%negative
60%negative
75%negative
Usability TestResults
Image-Meaning AssociationResults
Image-Meaning AssociationMetrics
0
2
4
6
8
10
12
Bus Coach Cycle DLR Rail River Tram Tube
Successful Failure
Image-Meaning AssociationResults
• Coach • Bus yellow • Bus • No buses • No answer
Image-Meaning AssociationResults
Recommendations
Ensure all Olympic Games venues are added to the Journey Planner database
RecommendationsNumber 1
All adverts should be clearly identified as advertisements
and placed away from the main content area
RecommendationsNumber 2
Clearly and distinctly separate the Barclays Cycle Hire
information from the general cycle section
RecommendationsNumber 3
Do not overwhelm users
RecommendationsNumber 4
Use different pictograms for the Bus and Coach mode of
transport
RecommendationsNumber 5
RecommendationsNumber 5
Thank you
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