is social media falling apart?
TRANSCRIPT
Is Social Media Falling Apart?
Presented by @SherryHeyl
Social Media Usage
0
300000000
600000000
900000000
1200000000
Facebook YouTube Google + Twitter Instagram Linkedin Pinterest Vine
78%22%
78%
Access Facebook via Mobile Device
What do these brands have in common?
These companies say this app disintegration gives users a faster and more focused way to use their services. And it's still supposedly easy to mimic the features of their once-monolithic apps, they say, because all these mini-apps will cross-link with one another. !http://readwrite.com/2014/07/31/foursquare-facebook-linkedin-unbundling
Why Download One Facebook App When Eight Will Do? Social apps are disintegrating.
The convergence is happening with shared data
source: http://blog.surveyanalytics.com/2014/09/top-5-infographics-of-week-internet-of.html
The Speed of Change has ACCELERATED
Why We Should Be ConcernedSlow Adoption will lead to Extinction
!Apathy, fear, and uncertainty - more than costs - prevent
people from adopting new technologies. !
We are reinventing a lot of ideas around security, privacy, safety, love, marriage, God, violence, the nation, state, power, justice, money. Everything is up for grabs. This
creates anxiety.
Why We Should Be ConcernedSkills are Fragmented
!The CMO is expected to lead the digital transformation.
!!New technology means new rules of behavior, and when
we think we have worked it out, something more disruptive is introduced. !
Why We Should Be ConcernedLots of Noise and Very Poor Signals
There is Hope
The more mobile and seamless technology is the more it is adopted. !Behavior from our peers will greatly decide the speed and direction of the upcoming changes. !Access to information continues to be free.
Today’s Take-Away
• Yes, you do need to spend money on social advertisements.
• Yes, you need to be on multiple networks. • It is past time to integrate social media into
business processes. • Get focused on the right connections,
valuable content, and quality engagement. • Keep Learning!
