Is it true that the18-25 demographic are

using Facebook less?

- Social Quirk FAQ&A

Quick answer – yes, they are using it less.

Have they stopped using it?

No!

Now in its 11th year, Facebook is MAINSTREAM.

59% of the UK population has a Facebook account.

To compare, 11 years after the commercialisation of colour TV, only 5% of

households owned one.

65+

50-64

30-49

18-29

13-17

0 10 20 30 40 50 60 70 80 90 100

45

60

79

84

45

Facebook users

Percentage of Internet Users

Age

As you can see, a large proportion of 18-25 year olds do have Facebook accounts.

They just don’t use it as frequentlyas they used to.

(By the way, the fastest-growing demographic on Facebook is the 55+

group.)

Most Important Sites to Under 25s

FacebookTwitterInstagramOther

2012 2015

Instagram is now the most used app by under 25s.

But the “Other” section has also grown.

Young adults are using a wider variety of websites on a regular basis – including

Facebook.

But are you specifically targeting under 25s?

If not, don’t worry about where they are. U25s are one of the least brand-loyal

demographics out there.

Focus on the platforms where yourtarget audience spends their time.

And that’s probably Facebook,to be honest…

Good luck reachingyour target audience

on social media!

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