is it safe to get together again? - ssrs · 2020. 6. 17. · together for social activities. •...

@ssrs_research | ssrs.com

Is it Safe to Get Together Again?Feelings of Safety Following the Reopening of America

B R O U G H T T O Y O U B Y T H E S S R S / L O T S P O R T S P O L L

All data in this report was collected from March 19 – June 14, 2020 on the SSRS Omnibus, a nationally representative phone sample of N=1000 Americans age 18+ each week.


About This Research

The Coronavirus crisis and

subsequent events have

created unprecedented

challenges for the sports

and leisure industry. To

help our clients and

partners monitor and

respond to the issues,

SSRS has been conducting

research measuring the

impact on Americans.

All data in this report

was collected from

March 19 – June 14, 2020

on the SSRS Omnibus,

a weekly nationally

representative phone

sample of 1,000

Americans age 18 and up.

Given the fast pace of the

change during this crisis,

we analyze shifting

opinions and behavior on

a weekly basis.

We will periodically

update this research in the

coming weeks and

months to keep you

abreast of changes in

Americans’ behavior and

opinions as it relates to

the Coronavirus and other

issues impacting safety

and social gathering.

2

All data in this report was collected from March 19 – June 14, 2020 on the SSRS Omnibus, a nationally representative

phone sample of N=1000 Americans age 18+ each week.


Americans gradually feel

safer about getting

together for social activities.

• 65% of Americans now feel “safe” (4 or 5 on 5-

point scale) getting together with one other

person, and 50% feel safe getting together with

a few people.

• The gap is increasing between smaller activities

(a few people or less) and larger activities (those

including more than a few people). Only 25%

feel safe getting together with more than a

few, but no more than 100 people.

Americans in middle of

country feel safest,

Pacific and Northeast feel

the least safe.

• 56% of East North Central and 54% of West

South Central feel safe getting together with a

few people.

• Only 41% of Pacific and 46% of Mid-Atlantic

feel safe getting together with a few people.

• Few Americans in any region feel safe getting

together with more than a few people

(Mountain region ranks highest in “more than a

few, but no more than 100 people” at only

29%).

Biggest differences in

safety are by political

affiliation: Republicans feel

safer than Democrats.

• Safety differs by geography, gender, age, and

race/ethnicity, but political affiliation remains

the biggest factor. Republicans are more likely

to feel safe about getting together for activities

of any size than Democrats.

Insights Summary

3

1 2 3



More than Half of Americans Feel “Not at All Safe” Getting Together with 100+ People

4

7%12%

35%

57%66%

5%6%

13%

12%

10%

7%

11%

13%

16%

21%

14%

17%

16%

48%

34%

18%13% 12%

0%

20%

40%

60%

80%

100%

One other person A few people More than a few, but no more

than 100 people

Between 100 to 1000 people More than 1000 people

THINKING ABOUT YOUR HEALTH AND YOUR IMPACT ON THE HEALTH OF OTHE RS,

HOW SAFE DO YOU FEEL GETTING TOGETHER FOR AN ACTIVITY RIGHT NOW WITH…

0 (Not at all safe) 1 2 3 4 5 (Totally Safe) Data from June 2 – 7, 2020



Americans Gradually Feel Safer About Gathering with a Few People, but Larger Activities Lag

5

49%

38%

65%

30%

20%

50%

12%7%

25%

7%4%

17%

6%3%

16%

0%

20%

40%

60%

80%

3/22 3/29 4/5 4/12 4/19 4/26 5/3 5/10 5/17 5/24 5/31 6/7 6/14

% O F A M E R I C A N S W H O F E E L S A F E ( 4 O R 5 ) G E T T I N G T O G E T H E R W I T H …

One other person A few people More than a few, but no more than 100 people Between 100 to 1000 people More than 1000 people

*”Safe” = 4-5 on 5-point scale (0 = Not at all safe, 5 = Totally safe)

Each time period based on a full week



Americans Beginning to Spend More Time Outside the Home

6

66%74% 81% 75% 71% 72% 68% 64% 61% 61% 60%

50%

13%

12%8%

10% 14% 12%14%

14% 16% 17% 18%

17%

15%10%

8%11% 12% 12% 13%

15% 16% 17% 19%

23%

0%

20%

40%

60%

80%

100%

3/29 4/5 4/12 4/19 4/26 5/3 5/10 5/17 5/24 5/31 6/7 6/14

OUT OF 24 HOURS IN A DAY, HOW MANY HOURS DO YOU TYPICALLY SPEND

AT HOME RIGHT NOW?

20 to 24 Hours 15 to 19 Hours 10 to 14 Hours 5 to 9 Hours 0 to 4 Hours

When Americans felt the least safe (early/mid April), 81% were spending at least 20 hours a day at home. This past week, 50% were spending at least 20 hours a day at home.

Each time period based on a full week



Republicans Feel Safer about Getting Together for Social Activities than Democrats

7

34%36%

67%

20%

16%

37%

0%

10%

20%

30%

40%

50%

60%

70%

3/29 4/5 4/12 4/19 4/26 5/3 5/10 5/17 5/24 5/31 6/7 6/14

% O F A M E R I C A N S W H O F E E L S A F E ( 4 O R 5 ) G E T T I N G T O G E T H E R W I T H A F E W P E O P L E

Republican Democrat Each time period based on previous two weeks



Across Demographics, Few Americans Feel Safe Getting Together for Social Activities with More than a Few People

8

50%

45%

51%

52%

53%

47%

52%

43%

45%

67%

37%

50%

47%

46%

56%

52%

50%

52%

54%

50%

41%

US Pop 18+

18-34

35-54

55+

Male

Female

White Non Hispanic

Black Non Hispanic

Hispanic

Republican

Democrat

Independent/other

New England

Mid Atlantic

East North Central

West North Central

South Atlantic

East South Central

West South Central

Mountain

Pacific

% WHO FEEL SAFE* GETTING TOGETHER WITH…

A few people More than a few, but no more than 100 people Between 100-1000 people

24%

21%

25%

25%

29%

19%

25%

24%

21%

40%

12%

28%

26%

23%

28%

24%

21%

24%

26%

29%

22%

US Pop 18+

18-34

35-54

55+

Male

Female

White Non Hispanic

Black Non Hispanic

Hispanic

Republican

Democrat

Independent/other

New England

Mid Atlantic

East North Central

West North Central

South Atlantic

East South Central

West South Central

Mountain

Pacific

16%

15%

15%

18%

22%

10%

17%

12%

13%

29%

6%

19%

18%

13%

19%

15%

15%

17%

18%

18%

15%

US Pop 18+

18-34

35-54

55+

Male

Female

White Non Hispanic

Black Non Hispanic

Hispanic

Republican

Democrat

Independent/other

New England

Mid Atlantic

East North Central

West North Central

South Atlantic

East South Central

West South Central

Mountain

Pacific

*”Safe” = 4-5 on 5-point scale

(0 = Not at all safe, 5 = Totally safe)

Based on data from June 2-June 14



21%25%

20%28%

20%

56% 54% 52% 52% 50%

0%

20%

40%

60%

80%

100%

East North Central West South Central East South Central West North Central South Atlantic

Middle of US Feel Safest; Pacific and Northeast Feel Least Safe

9

23%16% 20%

15%

50% 47% 46% 41%

0%

20%

40%

60%

80%

100%

Mountain New England Mid Atlantic Pacific

% WHO FEEL SAFE* GETTING TOGETHER WITH A FEW PEOPLE


Previous weeks June 2-June 14Low point

Each time period based on previous two weeks



25%

18%

53%47%

0%

20%

40%

60%

80%

100%

Male Female

Males Consistently Felt Safer About Social Activities than Females

10







24%25% 25%

17%20%

16%

50%55% 54%

41%47% 50%

0%

20%

40%

60%

80%

100%

M 18-34 M 35-54 M 55+ F 18-34 F 35-54 F 55+

Feelings of Safety Vary Little by Age, but 18-34 Females Feel Less Safe

Gathering than Other Americans

11







20%22%19%

52%43% 45%

0%

20%

40%

60%

80%

100%

White Non Hispanic Black Non Hispanic Hispanic

Non-Hispanic Whites Feel Safest Getting Together for Social Activities

12







27%

16%22%

67%

37%

50%

0%

20%

40%

60%

80%

100%

Republican Democrat Independent/Other

Republicans Feel Safest About Getting Together for Social Activities

13







Conclusion

The Coronavirus pandemic will present challenges for sports,entertainment and leisure in the months ahead. Publicperceptions of what is safe are shifting, though the nation is stilldivided demographically when it comes to comfort levels withgroups and crowds:

▪ Half or more people now feel safe getting together with oneother person or a few people.

▪ The vast majority, however, do not yet feel safe being in groupsof 100 or more people – this holds across nearly everydemographic group.

▪ Perceptions of safety in groups varies considerably by gender,political affiliation and region.

The data suggest that people feel safer with each week thatpasses and are likely developing an appetite for opening up. Yet,the sports and leisure industry needs to continue to tune into thenuances of demographics and the passage of time.

14

contact

Melissa HerrmannPresident

[email protected]


is it safe to get together again? - ssrs · 2020. 6. 17. · together for social activities. •...

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