is it enough? evidence from a natural experiment in india...

24
This article was downloaded by: [163.119.96.166] On: 06 November 2019, At: 15:36 Publisher: Institute for Operations Research and the Management Sciences (INFORMS) INFORMS is located in Maryland, USA Management Science Publication details, including instructions for authors and subscription information: http://pubsonline.informs.org Is IT Enough? Evidence from a Natural Experiment in India’s Agriculture Markets Chris Parker, Kamalini Ramdas, Nicos Savva To cite this article: Chris Parker, Kamalini Ramdas, Nicos Savva (2016) Is IT Enough? Evidence from a Natural Experiment in India’s Agriculture Markets. Management Science 62(9):2481-2503. https://doi.org/10.1287/mnsc.2015.2270 Full terms and conditions of use: https://pubsonline.informs.org/Publications/Librarians-Portal/PubsOnLine-Terms-and- Conditions This article may be used only for the purposes of research, teaching, and/or private study. Commercial use or systematic downloading (by robots or other automatic processes) is prohibited without explicit Publisher approval, unless otherwise noted. For more information, contact [email protected]. The Publisher does not warrant or guarantee the article’s accuracy, completeness, merchantability, fitness for a particular purpose, or non-infringement. Descriptions of, or references to, products or publications, or inclusion of an advertisement in this article, neither constitutes nor implies a guarantee, endorsement, or support of claims made of that product, publication, or service. Copyright © 2016, INFORMS Please scroll down for article—it is on subsequent pages With 12,500 members from nearly 90 countries, INFORMS is the largest international association of operations research (O.R.) and analytics professionals and students. INFORMS provides unique networking and learning opportunities for individual professionals, and organizations of all types and sizes, to better understand and use O.R. and analytics tools and methods to transform strategic visions and achieve better outcomes. For more information on INFORMS, its publications, membership, or meetings visit http://www.informs.org

Upload: others

Post on 20-Apr-2020

2 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Is IT Enough? Evidence from a Natural Experiment in India ...faculty.london.edu/kramdas/Parker-Ramdas-Savva-Is IT Enough-MS-2… · Kamalini Ramdas, Nicos Savva London Business School,

This article was downloaded by: [163.119.96.166] On: 06 November 2019, At: 15:36Publisher: Institute for Operations Research and the Management Sciences (INFORMS)INFORMS is located in Maryland, USA

Management Science

Publication details, including instructions for authors and subscription information:http://pubsonline.informs.org

Is IT Enough? Evidence from a Natural Experiment inIndia’s Agriculture MarketsChris Parker, Kamalini Ramdas, Nicos Savva

To cite this article:Chris Parker, Kamalini Ramdas, Nicos Savva (2016) Is IT Enough? Evidence from a Natural Experiment in India’s AgricultureMarkets. Management Science 62(9):2481-2503. https://doi.org/10.1287/mnsc.2015.2270

Full terms and conditions of use: https://pubsonline.informs.org/Publications/Librarians-Portal/PubsOnLine-Terms-and-Conditions

This article may be used only for the purposes of research, teaching, and/or private study. Commercial useor systematic downloading (by robots or other automatic processes) is prohibited without explicit Publisherapproval, unless otherwise noted. For more information, contact [email protected].

The Publisher does not warrant or guarantee the article’s accuracy, completeness, merchantability, fitnessfor a particular purpose, or non-infringement. Descriptions of, or references to, products or publications, orinclusion of an advertisement in this article, neither constitutes nor implies a guarantee, endorsement, orsupport of claims made of that product, publication, or service.

Copyright © 2016, INFORMS

Please scroll down for article—it is on subsequent pages

With 12,500 members from nearly 90 countries, INFORMS is the largest international association of operations research (O.R.)and analytics professionals and students. INFORMS provides unique networking and learning opportunities for individualprofessionals, and organizations of all types and sizes, to better understand and use O.R. and analytics tools and methods totransform strategic visions and achieve better outcomes.For more information on INFORMS, its publications, membership, or meetings visit http://www.informs.org

Page 2: Is IT Enough? Evidence from a Natural Experiment in India ...faculty.london.edu/kramdas/Parker-Ramdas-Savva-Is IT Enough-MS-2… · Kamalini Ramdas, Nicos Savva London Business School,

MANAGEMENT SCIENCEVol. 62, No. 9, September 2016, pp. 2481–2503ISSN 0025-1909 (print) � ISSN 1526-5501 (online) http://dx.doi.org/10.1287/mnsc.2015.2270

© 2016 INFORMS

Is IT Enough? Evidence from a Natural Experiment inIndia’s Agriculture Markets

Chris ParkerSmeal College of Business, Pennsylvania State University, University Park, Pennsylvania 16802, [email protected]

Kamalini Ramdas, Nicos SavvaLondon Business School, Regent’s Park, London NW1 4SA, United Kingdom

{[email protected], [email protected]}

Access to information and communication technologies (ICTs) such as mobile phone networks is widelyknown to improve market efficiency. In this paper, we examine whether access to timely and accurate

information provided through ICT applications has any additional impact. Using a detailed data set fromReuters Market Light (RML), a text message service in India that provides daily price information to marketparticipants, we find that this information reduces the geographic price dispersion of crops in rural communitiesby an average of 12%, over and above access to mobile phone technology and other means of communication.To identify the effect of information on price dispersion, we exploit a natural experiment where bulk textmessages were banned unexpectedly across India for 12 days in 2010. We find that besides reducing geographicprice dispersion, RML also increases the rate at which prices converge across India over time. We discuss theimplications of this for development organizations and information providers.

Keywords : price dispersion; information and communication technology; natural experiment; agriculturalsupply chains

History : Received July 22, 2012; accepted May 10, 2015, by Lorin Hitt, information systems. Published onlinein Articles in Advance January 6, 2016.

1. IntroductionNew information and communication technologies(ICTs) often create new ways to gather the informa-tion necessary to make economic decisions (Aker andMbiti 2010, Mittal et al. 2010). For example, farm-ers and fishermen in rural areas of the developingworld are using mobile phones to access informationon the price of agricultural commodities in local mar-kets (see the review by Jensen 2010). By reducing thecost of access to such information, new ICTs enablefarmers to make better decisions about where to selltheir produce—shifting supply from low- to high-price markets, as well as when to sell it—delaying orbringing forward the harvesting or selling of crops toexploit price variation over time. Reducing the costof acquiring such information should, in theory, yielda more precise matching of supply and demand andtherefore result in more efficient markets and lessvariation in prices. Indeed, two studies report thatthe improved information flow associated with theintroduction of mobile phone coverage caused a per-manent decrease in the geographic price dispersionof fish in Kerala, India (Jensen 2007) and of grain inNiger (Aker 2010).

Research to date implicitly assumes that the primarybarrier to information acquisition is the prohibitive

cost of communication; i.e., once communication costsare reduced by new ICTs such as mobile phones,information becomes readily available, resulting in apermanent reduction in price dispersion. Althoughbeing able to communicate cheaply is clearly neces-sary for information acquisition, is it sufficient? Afterall, farmers, who may increasingly have easy access toaffordable mobile phone networks, often do not haveaccess to informed and unbiased parties from whomthey can obtain timely and accurate information. Theprimary goal of this study is to investigate empiri-cally whether the existence of a third-party informa-tion provider that farmers and other market partici-pants can rely on for timely and accurate informationtransmitted through mobile phones has an impacton the matching of supply and demand of agricul-tural commodities, over and above the now widelyrecognized impact of having access to mobile phoneinfrastructure.

This is an important question because substantialresources are being invested in improving the effi-ciency of agricultural supply chains in the developingworld; e.g., between 2003 and 2010 the World Bankinvested $4.2 billion in the developing world’s ICTinfrastructure (Independent Evaluation Group 2011).Most of this funding has been used to improve access

2481

Page 3: Is IT Enough? Evidence from a Natural Experiment in India ...faculty.london.edu/kramdas/Parker-Ramdas-Savva-Is IT Enough-MS-2… · Kamalini Ramdas, Nicos Savva London Business School,

Parker, Ramdas, and Savva: Is IT Enough?2482 Management Science 62(9), pp. 2481–2503, © 2016 INFORMS

to ICTs, which remains limited particularly in ruralareas, such as rural India, where mobile phone pen-etration is estimated to be 38% (Internet and MobileAssociation of India 2012). To foster the welfareimprovements that have been shown to accrue from areduction in price dispersion (see Jensen 2007), shouldgovernments and funding agencies continue to investheavily in improving ICT infrastructure in develop-ing nations, or should they complement this invest-ment with direct or indirect support for third-partyICT applications that provide reliable and up-to-dateinformation to market participants?

To answer this question we use a detailed dataset from Reuters Market Light (RML), a commer-cial third-party information provider. RML providesinformation on the price of agricultural commoditiesin India via mobile phone text messages sent dailyto its paying subscribers. We use actual subscriberdata to show that by using this information, RMLsubscribers can make better-informed decisions; e.g.,a farmer willing to travel up to 100 miles to tradewill receive a 6.5% higher price on average than hewould at his closest market, and he will only actu-ally have to travel an additional 20.4 miles on aver-age. In exploiting this information, subscribers enablea better match between supply and demand, whichwe would expect to reduce geographic and tempo-ral price dispersion. However, measuring the impactof RML-provided information on geographic pricedispersion is an econometrically challenging prob-lem because of endogeneity: if the benefit of hav-ing access to accurate price information is greatestin areas with chronically high price dispersion, onemight expect these to be the areas where RML hasthe most subscribers. By simply comparing price dis-persion in areas where RML has a relatively highpenetration to that in areas where it does not, onewould likely underestimate the reduction in price dis-persion as a result of RML or, indeed, find that RMLis associated with higher price dispersion. One possi-ble solution to this potential endogeneity problem isto perform a randomized controlled trial. However,this would be expensive and disruptive to organize.Instead, we exploit a natural experiment to overcomethis problem.

On September 23, 2010, RML experienced a majorservice disruption when bulk text messages wereunexpectedly banned throughout India in advance ofa high court verdict that was to be announced onSeptember 24, 2010. The case in question was a landtitle dispute for a site in the city of Ayodhya in UttarPradesh, India, which has religious significance forboth India’s Hindus and Muslims. Deadly protestsand political unrest surround the history of this site.To reduce the likelihood of rumors spreading viatext message and of technology-coordinated riots, the

government directed telecommunication providers toimmediately disable bulk text messages throughoutthe country on the evening of September 22, 2010. Theban was lifted on the night of October 4, 2010, andoperations at RML returned to normal on October 5,2010. For the 12 days of the ban, RML collected priceinformation without being able to transmit it.

The ban resulted in an unexpected exogenous shockto the information service provided by RML. All othersources of information retrieval—including visitingor calling markets; sending personal text messages;talking to friends, family, and fellow market partici-pants; or even checking prices through the Internet orInternet-enabled kiosks (see Goyal 2010)—were unaf-fected by the ban. This provides an almost ideal nat-ural experiment that alleviates endogeneity concerns.

To measure the impact of the information providedby RML on geographic price dispersion, we estimatea difference-in-differences model. We use fixed effectsto control for crop, market, and temporal heterogene-ity, as well as a two-way robust error structure toallow for arbitrary error correlation within each cropover time and across crops on each day. We findthat the average geographic price dispersion, mea-sured by the coefficient of variation of the price ofa crop in all markets open in a state on any givenday, increased by 12% on average during the ban inareas where RML had a relatively high penetration,over and above the change in price dispersion in areaswhere penetration was relatively low. Price dispersiondifferences between areas with relatively high and rel-atively low penetration returned to the preban levelswhen the ban was lifted. Although not directly com-parable because of the different context, the magni-tude of the reduction is similar to that attributed tothe reduction caused by access to ICTs in the literature(cf. Aker 2008).

To verify the main result, we investigate a num-ber of alternative explanations and conduct a seriesof robustness checks. We find no evidence to suggestthat the events surrounding the ban had a direct effecton price dispersion other than through the informa-tion provided by RML; i.e., we find no difference ineither the average volume transacted or the coefficientof variation of the volume transacted across markets,suggesting that the increase in price dispersion is notdue to market participants ceasing to trade or shiftingtheir trade systematically (as opposed to randomly)during the ban. Furthermore, we use two additionalmeasures to quantify geographic price dispersion andthree measures to quantify RML penetration, allowfor crop heterogeneity using a random coefficientspecification, do a placebo test by repeating the anal-ysis using data from 2009 when the RML service wasnot disrupted, use a density-based clustering algo-rithm to define alternative market groupings based

Page 4: Is IT Enough? Evidence from a Natural Experiment in India ...faculty.london.edu/kramdas/Parker-Ramdas-Savva-Is IT Enough-MS-2… · Kamalini Ramdas, Nicos Savva London Business School,

Parker, Ramdas, and Savva: Is IT Enough?Management Science 62(9), pp. 2481–2503, © 2016 INFORMS 2483

on geographic proximity rather than administrativestate boundaries, estimate the models under alterna-tive assumptions on the structure of the variance–covariance matrix, vary the time window used in theanalysis, and change the filters applied to the data inconstructing the panel. All tests yield results that areconsistent with the main conclusion.

We complement this investigation by examininghow the information provided by RML affects tem-poral price dispersion. We hypothesize that when theprice of a crop in any market deviates substantiallyfrom the average price, market participants, to theextent that they are aware of the price deviation,will adjust their selling and purchasing decisions byshifting supply (demand) away from markets thathave a lower (higher) than average price. As a con-sequence, random deviations from the average priceshould not be persistent. One mechanism by whichmarket participants become informed about pricesin nearby markets is through the information pro-vided by RML. We therefore formulate and estimatea dynamic model of temporal price deviations andshow that during the ban, price deviations from theaverage price are more persistent, i.e., fluctuationsfrom the mean take 18.3% longer to attenuate, thanbefore or after the ban in those markets where RMLhas a relatively high penetration relative to those inwhich it does not. Thus, we show that the informa-tion RML provides is one mechanism for promotingthe “law of one price” in the agricultural markets ofrural India.

We conclude the paper by discussing practical im-plications of our analysis, as well as outlining its mainlimitations.

2. Literature ReviewThe law of one price predicts that prices of homoge-neous goods exchanged simultaneously in open mar-kets at different locations should not differ by morethan transportation costs (Isard 1977). However, manystudies empirically document the existence of pricedispersion, whereas others provide analytical modelsthat identify sufficient conditions, e.g., search costs,under which price dispersion is an equilibrium out-come. Baye et al. (2006) provide an excellent reviewof this literature.

This study complements a subset of this literaturethat investigates the impact of new ICTs on pricedispersion in general and on the price dispersion ofagricultural commodities in the developing world inparticular. This line of research presents the argu-ment that successive generations of ICTs, includingthe telegraph, telephone lines, and, more recently,mobile phones and the Internet, have transformedmarkets by reducing search costs (Malone et al. 1987,

Bakos 1991, Brynjolfsson and Smith 2000, Tang et al.2010, Overby and Forman 2015, Ghose and Yao 2011).The literature examines whether prices—and moreimportantly for our purposes, price dispersion—are affected as newer technologies are introduced.Although the general finding is that the advent ofa new ICT is associated with a reduction in pricedispersion, the evidence suggests that new ICTs donot eliminate price dispersion altogether. For exam-ple, Gatti and Kattuman (2003) measure the onlineprice dispersion of 31 products across seven Euro-pean countries and find significant price dispersionboth between countries and across product cate-gories such as printers or computer games. Similarly,Baye et al. (2004) report significant price dispersionfor consumer electronics sold online. Explanationsput forward to explain persistent price dispersioninclude consumers’ failure to compare prices evenwhen search costs are small (Baye and Morgan 2001),bounded rationality (Baye et al. 2004), consumers’failure to internalize additional costs such as shippingfees (Einav et al. 2015), or firms’ use of “obfuscationstrategies” (Ellison and Ellison 2009, p. 428).

In the specific context of agricultural goods, twostudies have examined the impact of ICTs on pricedispersion. Jensen (2007) examines fish markets inKerala, India before and after the introduction ofmobile phones. He reports a dramatic and permanentreduction in geographic price dispersion after theintroduction of mobile phones, resulting in impres-sive welfare gains. Aker (2010) reports that the intro-duction of mobile phones in Niger resulted in a10% decrease in price dispersion across grain mar-kets. Both studies exploit the staggered introductionof mobile phones for empirical identification. Ourresearch contributes to this stream by demonstrat-ing that having access to an independent and reliableinformation provider can further reduce price disper-sion, over and above the gains of having access to amobile phone. The natural experiment identificationstrategy also provides further evidence of the impactof ICT use on geographic price dispersion in agricul-tural supply chains. In addition, the daily frequencyof our data, coupled with the short-lived ban, allowsus to investigate how price information affects thespeed with which prices converge over time—unlikeprior studies, which use weekly or monthly surveydata.

Other studies investigate the impact of ICTs onprices received by farmers, rather than price disper-sion, with mixed results. Goyal (2010) studies theimpact of the introduction of Internet kiosks on soy-bean prices in Madhya Pradesh, India. The kioskswere introduced by the India Tobacco Company,a large conglomerate that also purchases soybeans.Besides offering information about the price of soya in

Page 5: Is IT Enough? Evidence from a Natural Experiment in India ...faculty.london.edu/kramdas/Parker-Ramdas-Savva-Is IT Enough-MS-2… · Kamalini Ramdas, Nicos Savva London Business School,

Parker, Ramdas, and Savva: Is IT Enough?2484 Management Science 62(9), pp. 2481–2503, © 2016 INFORMS

local and wholesale markets through its “e-Choupal”program, it also offers farmers the option to selldirectly to the company at a preagreed price and qual-ity (Devalkar et al. 2011). Goyal (2010) reports a 1.9%increase in soybean prices for farmers. Svensson andYanagizawa (2009) examine the impact of a radio pro-gram that provides Ugandan farmers with marketdata. They report a 15% increase in the price receivedby maize farmers with radios in areas where the ser-vice is offered. In contrast to these studies, Fafchampsand Minten (2012) conduct a randomized controlledtrial where they work with RML to provide the RMLservice to farmers in only some villages in Maha-rashtra over a one-year period. Although the farmersclaimed to have used the RML information, there isno statistical evidence that RML had an impact ontheir income. Similarly, Futch and McIntosh (2009)report no effect on the income of farmers from theintroduction of a village phone program in Rwanda.In contrast to these studies, we aim to assess aggre-gate market efficiency as measured by geographicprice dispersion.

3. Empirical SettingIn this section we provide an introduction to India’sagricultural sector and information on the RML ser-vice and the natural experiment. The descriptions arebased on interviews with RML employees, agricul-tural experts, farmers, traders, and government offi-cials, and secondary sources.

3.1. Indian Agricultural Marketsand Supply Chain

The Indian agriculture sector contributes an esti-mated 18.1% of national gross domestic product andemploys an estimated 52% of the labor force (CentralIntelligence Agency 2012). An estimated 455.8 millionIndians live in agricultural households, on incomesbelow the World Bank’s official poverty line of $1.25a day (Chen and Ravallion 2010, Table 4). Given thesize and extreme poverty of this sector, even a mod-est efficiency improvement will have a dramatic effecton welfare and could go a long way toward reducingpoverty: one of the United Nations’ key MillenniumDevelopment Goals.1

To prevent the exploitation of farmers, agriculturalproduce markets in India are regulated through theAgricultural Produce Marketing (APM) Act, whichrequires states to regulate spot markets for agricul-tural produce, called mandis. At the local level, thisregulation is the responsibility of the agricultural pro-duce marketing committees (APMCs), which decide

1 For more information, see http://www.un.org/millenniumgoals/(accessed July 29, 2014).

where to establish markets and manage their day-to-day operations. In particular, APMCs are responsiblefor licensing and regulating all traders permitted tooperate within these markets, as well as for settingthe rules for and overseeing all market transactions(Thomas 2003).

APMC-regulated mandis are either auction or ter-minal markets. Auction markets are smaller. Here,farmers sell directly to traders through auctioneers,who are either APMC employees or commissionagents paid by farmers. Auctioneers are responsi-ble for conducting auctions, weighing produce, andcoordinating payment and delivery. On arrival at amarket, a farmer is assigned a number and waitsin the corresponding parking spot. The auctioneer,along with an administrator, leads traders from spotto spot, holding auctions for goods as they progress.The goods are presented and bid on by the tradersin an open-outcry, ascending first-price (English) auc-tion. The produce is then weighed, and the farmeris paid according to the price set in the auction. Pro-duce purchased in auction markets is sorted, pack-aged, and shipped to either domestic markets, whichare called terminal markets, or international destina-tions. In terminal markets, traders and large farm-ers sell substantial quantities to wholesalers, retailers,and, occasionally, end consumers. Each trader sets aprice, and buyers visit different traders’ stalls to barterfor goods.

3.2. Reuters Market LightRML was founded in 2006 with seed funding fromthe Reuters Venture Board to offer highly personal-ized information to farmers and other market partic-ipants via daily text messages through the existingmobile phone infrastructure. For a subscription fee ofapproximately Rs. 80 (US$2) per month, RML pro-vides information on local market prices and vol-umes transacted, highly localized weather forecasts,and crop-specific advisory (such as which fertilizerto use or how deep to plant specific seed varieties),as well as national and international news storiesrelated to agriculture (Markides 2009). The informa-tion is provided exclusively via mobile phone textmessages (SMS).

Market participants, mainly farmers, subscribe toRML by purchasing a prepaid 3-, 6-, or 12-monthsubscription card from RML’s local distributors, whoare mainly agricultural supplies stores. Activatingthe subscription involves calling RML’s dedicatedcall center and selecting two crops and three mar-kets for each crop for which they wish to receiveprice/volume information, the taluka (similar to aU.S. county) for which they wish to receive weatherforecasts, and one of nine languages (Bengali, English,Gujarati, Hindi, Kannada, Marathi, Punjabi, Tamil, or

Page 6: Is IT Enough? Evidence from a Natural Experiment in India ...faculty.london.edu/kramdas/Parker-Ramdas-Savva-Is IT Enough-MS-2… · Kamalini Ramdas, Nicos Savva London Business School,

Parker, Ramdas, and Savva: Is IT Enough?Management Science 62(9), pp. 2481–2503, © 2016 INFORMS 2485

Telugu) for their text messages. The subscription isactivated within two days.

To gather price and volume information, RML fol-lows a careful process engineered to safeguard qual-ity. Market reporters visit each market and record thehigh and low prices of the day and the total volumetransacted.2 In auction markets this is done by sim-ply observing the daily auctions, whereas in terminalmarkets the market reporters visit each of the indi-vidual traders’ stalls. They then confirm these datawith the local APMC officials and transmit them tothe central RML system via voice call or text message.An automated system then validates the informationand flags obvious errors such as typos or unusualprice patterns. It is then checked manually by a chiefreporter, who also independently checks the pricesfor several markets and resolves any discrepancieswith the relevant market reporter before submittingthe final price and volume information to the sys-tem. This information is then relayed to subscribersvia bulk text messages sent through a third-party SMSvendor. The bulk text messages are sent out in twogroups depending on the crop and market involved:the first group is sent at approximately noon and thesecond at the end of the day. By the time they receivethis information, most subscribers will not be able toact on it until the following day; yet, as we show in§5, it is still actionable.

As of December 2012, RML provides coverage formore than 300 crops and 1,300 local markets across13 states, with one million unique subscribers in50,000 talukas. The crops RML covers include staples(e.g., multiple varieties of lentils, rice, onions, pota-toes), perishables (e.g., multiple varieties of apples,bananas, tomatoes), and animal produce (e.g., milk,eggs). The company has received a number of awards,including the 2010 Rural Marketing Association ofIndia award for the best Internet/SMS/mobile initia-tive and the 2010 World Business and DevelopmentAward conferred by the United Nations DevelopmentProgramme, the International Chamber of Commerce,and the International Business Leaders Forum.3

3.3. The Natural ExperimentAyodhya, a city in the northern Indian state of UttarPradesh, is at the center of a centuries-old religiousdispute over a piece of land that both Hindus and

2 We note that the high and low prices that RML reporters collectare the 95th and 5th percentiles of the distribution of prices, respec-tively. RML uses these prices because they are more stable thanthe actual maximum and minimum prices. Following advice givenby RML managers, we use the high price throughout our analysisbecause this is the price for the highest-quality crops and is lesssusceptible to fluctuations resulting from quality differences.3 Information based on the company’s website http://www.reutersmarketlight.com/ (accessed July 29, 2014).

Muslims consider sacred. Controversy and violencehave surrounded this site since at least 1853. Riotsrelated to the disagreement resulted in more than2,000 deaths in 1992 and between 1,000 and 2,000additional deaths in 2002. At the end of September2010, the Allahabad High Court was set to rule onthe dispute to determine how the land would bedistributed between the two communities. Fearingthat text messages might be used to spread rumorsabout the verdict and coordinate deadly riots, theMinistry of Communications and Information Tech-nology banned bulk text messages beginning on theevening of September 22, 2010, up until the night ofOctober 4, 2010. During the ban all messages sentthrough third-party SMS vendors, such as the oneused by RML, were disabled. The September 30, 2010,verdict granted two-thirds of the disputed land toHindu communities and the rest to Muslim com-munities. In contrast to government expectations, noviolent outbreaks or rioting were observed followingthe announcement.4 RML continued to collect mar-ket information as usual during the ban, although theban made it impossible to transmit this informationto subscribers.

4. Data and VariablesOur analysis makes use of two distinct databases,both provided by RML. The first database holds infor-mation on RML’s 350,000 subscribers. It includes asubscriber identification number; the start and enddates of the subscription; the taluka, district, and statethe subscriber resides in; and the subscriber’s choicesof up to three markets for each of two crops. The sec-ond database contains trading information from 1,136markets. For any market where a crop is traded onany given day, this database contains the name of themarket, the market’s district and state, and the vol-ume transacted, as well as the high and low prices.

We complement these data sets by using Ama-zon Mechanical Turk, a micro-outsourcing service thatallows users to pay individuals to answer typicallyshort and repetitive questions, to identify the geoloca-tions of each market and the taluka of each subscriberin our database. We provided data on the state, dis-trict, and name of each market/taluka to individu-als based in India and instructed them to use onlinegeolocation tools such as Google Earth to find andreport the longitude and latitude of the location ofeach market. The input data for each market were sentto two distinct workers. If the locations provided werewithin 10 miles of each other, we took the midpoint asthe actual location. Where the responses differed by

4 See Arora (2010) and NDTV.com (2015) for examples of newsmedia highlighting the absence of violence following the verdict.

Page 7: Is IT Enough? Evidence from a Natural Experiment in India ...faculty.london.edu/kramdas/Parker-Ramdas-Savva-Is IT Enough-MS-2… · Kamalini Ramdas, Nicos Savva London Business School,

Parker, Ramdas, and Savva: Is IT Enough?2486 Management Science 62(9), pp. 2481–2503, © 2016 INFORMS

more than this threshold, the input data were resub-mitted to two new workers. If we did not get consen-sus between these two workers, a research assistantfound the location by consulting physical maps at theBritish Library in London. Finally, we also use dataon farmer land holdings from the most recent agricul-tural census (2006) and from farmer interest groups(FIGs), which are local cooperative organizations thatrepresent the interests of a subpopulation of farmerswho match RML’s subscriber demographics.

4.1. Unit of AnalysisTo investigate the impact of the RML information ongeographic price dispersion, we need to define an“area” in which we measure geographic price dis-persion. In effect, we assume that markets locatedwithin a given area affect each other, perhaps becausesome market participants are able to shift supply ordemand from one market to the other and are sub-ject to similar exogenous shocks, such as weather.Conversely, markets in different areas are assumed tobe sufficiently different or far away to preclude anystrong comovement of prices. One possibility wouldbe to treat India as a single area. However, giventhe vast size of the country, which spans 1,997 miles(3,214 km) north to south and 1,822 miles (2,933 km)east to west, it is more reasonable to define smallerand more homogeneous areas within which to exam-ine price dispersion. As the trading of agriculturalgoods in India is heavily regulated by state agri-culture marketing boards whose practices differ bystate, one natural starting point for our analysis isto compare geographic price dispersion within stateboundaries. Furthermore, since India is divided into28 states largely on a linguistic basis, in addition todifferences in regulation, linguistic and cultural dif-ferences are arguably more pronounced across stateboundaries. In §6.4 we show that the results arenot affected if we extend our analysis to arbitrarilyshaped “areas” generated using a density-based clus-tering algorithm.

On any given day, there are a number of marketsopen in each state trading a variety of crops. Wecall each individual market trading a specific cropa crop-market and collectively call the group of allopen markets within a state trading a specific cropa crop-market-group. In §§6 and 7, where we mea-sure the impact of RML on geographic price disper-sion and speed of temporal convergence in prices,respectively, the respective units of analysis are crop-market-group-day and crop-market-day.

By definition, each state will have its own crop-market-groups, with no overlap between states, anda crop can have multiple market-groups open on anyday, each in a different state. We note that the samecrop-market could be in multiple crop-market-groups

because some markets are open on some days of theweek and not others. As an example, consider thecase where market A is open Monday, Wednesday,and Friday, and markets B and C are open everyweekday. On Monday, Wednesday, and Friday, themarket-group is A-B-C. However, on Tuesday andThursday, when market A is closed, the market-groupis B-C. Since the market-group for a crop can differfrom one day to the next—in contrast to most studiesof geographic price dispersion, which have focusedon situations where all markets under investigationwere open in every time period (such as Jensen 2007,Aker 2008)—our data set is an unbalanced panel.

4.2. VariablesThe main dependent variable is geographic price dis-persion, which we measure using the coefficient ofvariation (CV) of prices. For robustness, we also usethe volume-weighted coefficient of variation (VWCV)and the normalized range of prices (R), also referredto as the percentage price difference.

The CVckt is the ratio of the standard deviation ofprices to the average price for crop c across mar-kets in market-group k on day t. The CV is widelyused to quantify geographic price dispersion (e.g.,Sorensen 2000, Baye et al. 2006, Jensen 2007, Ghoseand Yao 2011, Overby and Forman 2015). Unlike othermeasures that are sometimes used, such as the stan-dard deviation, the CV is independent of the unit ofmeasurement of prices, allowing meaningful compar-ison across crops that trade at different price levelsor under different units of measurement (for exam-ple, volume versus weight) and is independent ofprice inflation, which reached 12% in 2010 (Bartschet al. 2010).

Although the CV has many advantages, it weightsall markets equally, irrespective of their traded vol-umes. To account for differences in trading volumesamong markets, we also estimate the VWCV, wherethe standard deviation is based on price deviationsfrom a volume-weighted mean price. Intuitively, thismeasure is equivalent to computing the CV over allunits sold. We also use a third measure of pricedispersion, the difference between the highest pricePmaxckt and the lowest price Pmin

ckt , divided by the aver-age price Pckt in the crop-market-group-day, Rckt =

4Pmaxckt − Pmin

ckt 5/Pckt. The (normalized) range considersonly the most extreme prices in a crop-market-groupon any day and has been used extensively in the lit-erature (e.g., Sorensen 2000, Ghose and Yao 2011). Wenormalize the range by dividing by the average priceto have a measure that allows for comparisons acrossdifferent crops and is independent of inflation.

Table 1 shows an example of the construction ofthe dependent variables, starting with observationsat the crop-market-day level, which are converted to

Page 8: Is IT Enough? Evidence from a Natural Experiment in India ...faculty.london.edu/kramdas/Parker-Ramdas-Savva-Is IT Enough-MS-2… · Kamalini Ramdas, Nicos Savva London Business School,

Parker, Ramdas, and Savva: Is IT Enough?Management Science 62(9), pp. 2481–2503, © 2016 INFORMS 2487

Table 1 Example of Creating Crop-Market-Group-Day Data from Crop-Market-Day Data

Raw crop-market-day data Aggregate crop-market-group-day data

Crop Market Date Price Volume Crop Market-group Date P CV VWCV R

Onion Lasalgaon Aug 30 458 121500 Onion A Aug 30 455.5 0.151 0.057 0.351Onion Malegaon Aug 30 360 600Onion Mumbai Aug 30 520 141550Onion Pimpalgaon Aug 30 484 181750

Onion Lasalgaon Aug 31 481 121000 Onion B Aug 31 493.67 0.046 0.033 0.061Onion Mumbai Aug 31 510 61500Onion Pimpalgaon Aug 31 480 131500

Note. The terms P , CV , VWCV , and R represent the average price, coefficient of variation, volume-weighted coefficient of variation, and normalized range ofprices of the crop-market-group-day, respectively.

the crop-market-group-day unit of analysis. The tableshows two separate but overlapping crop-market-groups for a single variety of onion in the state ofMaharashtra for two days, August 30 and August 31,2010. The raw crop-market-day price data are pre-sented on the left and the aggregated crop-market-group-day data are on the right. In this example, crepresents onion, and k and t are indices represent-ing market-group A and August 30, 2010, or market-group B and August 31, 2010, respectively.

4.3. FiltersFor the main analysis we use price data for crops thathave active RML subscribers from August 22, 2010 toNovember 8, 2010, for a total of 79 days and 235,309individual crop-market-day observations. Although alonger time window would have allowed a better esti-mation of any systematic time-invariant differencesacross crops and market-groups, we have chosen arelatively short time window to reduce the impact oftime-varying factors such as seasonality and changesin infrastructure, regulations, or preferences.

Before converting the data from the crop-market-day level to the crop-market-group-day unit of anal-ysis, we need to address some data issues. First,we find it necessary to exclude crop-markets thattrade in a certain crop only occasionally. These crop-markets can generate crop-market-groups that appearin the data set infrequently. For the main analysiswe remove all crop-markets with fewer than 10 crop-market-days in the study period. Since having 10crop-market-day observations corresponds roughly tobeing open at least once a week, markets that tradeless frequently are unlikely to be important mar-kets for a particular crop. This eliminates 2,878 crop-market-days (1.22% of all crop-market-days). Second,we exclude data from any state i on date t that hasonly one crop-market open, as on that day it is notpossible to calculate geographic price dispersion. Thisexcludes 8,363 crop-market-days (3.55% of all crop-market-days).

We convert the remaining crop-market-day obser-vations to the crop-market-group-day unit of anal-ysis using the process described in the example inTable 1, resulting in 22,473 crop-market-group-dayobservations with between 1 and 62 observationsin each crop-market-group. From these, we remove5,478 crop-market-groups that have only one obser-vation, i.e., one day of data, as at least two observa-tions are needed to estimate crop-market-group fixedeffects. We remove another 5,833 observations thatcome from crop-market-groups that did not have atleast one observation in each stage of the ban (before,during, and after). We do so because it would be diffi-cult to identify the impact of RML on price dispersionthroughout the ban for crop-market-groups that donot have an observation at each ban stage. The finaldata set contains 11,162 crop-market-group-day obser-vations for 159 crops and 75 days. Summary statisticsof the final data set are presented in Table 2. In §6.4we investigate whether the results are sensitive to thetime window used for the analysis or any of thesefilters.

5. Actionability of RML InformationBefore we proceed with the main analysis, it is worthinvestigating whether the price information providedby RML is of any practical value to market partici-pants. After all, by the time the information is col-lected, verified for quality assurance purposes, andtransmitted via text message to subscribers, it is oftennot actionable until the next day. Therefore, it is notclear whether subscribers can benefit from havingaccess to this information, which, by the time theycan actually visit the market, is going to be a day old.Furthermore, the information may not be actionableif subscribers, who in the vast majority of cases arerural farmers, have to travel a prohibitively long dis-tance in order to take advantage of the informationthey receive through RML.

Since we do not know which markets RML sub-scribers chose to visit or the ones they would have

Page 9: Is IT Enough? Evidence from a Natural Experiment in India ...faculty.london.edu/kramdas/Parker-Ramdas-Savva-Is IT Enough-MS-2… · Kamalini Ramdas, Nicos Savva London Business School,

Parker, Ramdas, and Savva: Is IT Enough?2488 Management Science 62(9), pp. 2481–2503, © 2016 INFORMS

Table 2 Summary Statistics and Correlation Matrix of Crop-Market-Group-Day Data

Overall Pre ban During ban Post ban Correlations

Variable Mean Std. dev. Mean Std. dev. Mean Std. dev. Mean Std. dev. (1) (2) (3) (4) (5) (6)

(1) Normalized Price 10000 00466 00997 00483 10042 00496 00986 00436 1 −00267 −00066 −00011 −00080 −00075(2) Normalized Volume 10000 00771 00982 00768 00992 00797 10021 00763 −00267 1 −00015 −00084 −00050 00025(3) CV 00184 00193 00182 00191 00190 00243 00183 00170 −00066 −00015 1 00821 00851 −00014(4) VWCV 00137 00191 00135 00180 00144 00241 00136 00178 −00011 −00084 00821 1 00776 −00012(5) R 00474 00775 00473 00762 00506 10212 00463 00522 −00080 −00050 00851 00776 1 00028(6) RML Subscribers 221 1,071 −00075 00025 −00014 −00012 00028 1

Observations 11,162 4,618 1,870 4,674Crops 159 159 159 159Crop-market-groups 601 601 601 601Days 75 32 12 31

Notes. Normalized Price (Normalized Volume) refers to the price (volume) divided by the average price (volume) for that crop over all market-groups anddays. This normalization is necessary for meaningful comparisons across crops as different crops trade in different units of price and/or volume. Note that, byconstruction, the average Normalized Price (Normalized Volume) over the whole data set is 1. The terms CV , VWCV , and R stand for coefficient of variation,volume-weighted coefficient of variation, and normalized price range, respectively. The term RML Subscribers is the total number of subscribers that receiveprice information about markets in a crop-market-group, averaged over the time window of our study. By construction, it does not change over time.

visited had they not had access to RML, it is difficultto measure the direct value of the information. How-ever, we can perform the following check. For everysubscriber and crop, we use geolocation data to deter-mine the price at which the subscriber would be ableto sell at his closest market on each day in the periodfrom August 22, 2010 to November 8, 2010. We thencompare this price to the price at the market that hadthe highest price the previous day among the marketshe had subscribed to for that crop. We report the dif-ference in price between these two markets in row (1)of Table 3. This suggests that if instead of selling at hisclosest market a subscriber sold his crop at the mar-ket with the highest previous-day price among themarkets in his RML subscription, he would receive,on average, 18.7% more. To do so, he would haveto travel, on average, an additional 75.1 miles. If werestrict the maximum distance a farmer is willing totravel to 100 miles, then the price increase obtainedby using the RML information would be, on aver-age, 6.5% and the average additional distance trav-eled 20.4 miles (see Table 3, row (2)). By comparison,if instead of having access to one-day-old informa-tion a farmer had access to instantaneous price infor-mation, the benefit would increase from 18.7% to20.0%, or from 6.5% to 7.4% if travel were restrictedto 100 miles; see Table 3, rows (4) and (5), respec-tively. The benefit is positive, on average, for 84% ofsubscribers. Results are qualitatively unchanged if werestrict the maximum distance traveled to the aver-age market-to-subscriber distance for each crop, or ifinstead of making comparisons with the price at theclosest market, we make comparisons with the aver-age price of the two closest markets (see Table 3).

This analysis suggests that the RML-provided infor-mation is relevant to its subscribers. First, despite

being one day old, it still allows subscribers to cap-ture approximately 94% (=18.7%/20.0%) of the valueassociated with shifting supply (or demand) to exploitgeographic price variation. This finding implies thatprices of agricultural goods in India are, at least tosome extent, serially correlated, and this temporalcorrelation may be exploited by RML subscribers.We further investigate this in §7. Second, the dis-tances subscribers need to travel are not prohibitive.That this information is of practical value to sub-scribers, i.e., it allows them to better match supplywith demand, is a necessary but not sufficient condi-tion to argue that RML-provided information has animpact on geographic price dispersion. We investigatethis in §6.

6. The Impact of RML Information onGeographic Price Dispersion

In this section we investigate whether price informa-tion, such as that provided by RML, has an effect ongeographic price dispersion. To do so we exploit thetext message ban, which was an exogenous interven-tion completely unanticipated by RML managementand subscribers. During the ban, RML subscriberslost one source of information regarding the price ofagricultural crops in nearby markets. Nevertheless,they still had access to all other means of informa-tion retrieval, including mobile phone ICT. One pos-sibility is that the absence of this information had noeffect on subscribers’ decision-making process: sub-scribers were still able to choose the most advanta-geous markets in which to transact because they wereable to acquire the relevant information through alter-native sources that were not disrupted. In this caseone would expect that geographic price dispersionduring the ban would be statistically similar to that

Page 10: Is IT Enough? Evidence from a Natural Experiment in India ...faculty.london.edu/kramdas/Parker-Ramdas-Savva-Is IT Enough-MS-2… · Kamalini Ramdas, Nicos Savva London Business School,

Parker, Ramdas, and Savva: Is IT Enough?Management Science 62(9), pp. 2481–2503, © 2016 INFORMS 2489

Table 3 Actionability of RML Price Information

Closest market Average of two closest markets

Variable Price diff. (%) Distance diff. (miles) Price diff. (%) Distance diff. (miles)

(1) Subscribed Max (t − 1) 1807 7501 1604 6500(2) Subscribed Max within 100 miles (t − 1) 605 2004 503 1104(3) Subscribed Max within Dc miles (t − 1) 709 1908 603 1005(4) Subscribed Max (t) 2000 7501 1706 6500(5) Subscribed Max within 100 miles (t) 704 2004 602 1104(6) Subscribed Max within Dc miles (t) 806 1908 700 1005

Notes. All numbers are significantly different from zero. The term Dc denotes the average market-to-subscriber distance for crop c. The table reports pricedifference and additional distance traveled between market Y and market X . In the first two columns, market Y is closest to the subscriber. In the last twocolumns, Y is the average of the two markets closest to the subscriber. Market X is one of the markets for which subscribers receive RML information. Inrow (1), X is the market with the highest previous-day price; in row (2), X is the market with the highest previous-day price that is within 100 miles of thesubscriber; in row (3), X is the market with the highest previous-day price that is within Dc miles of the subscriber; in row (4), X is the market with the highestprice on the current day; in row (5), X is the market with the highest price on the current day that is within 100 miles of the subscriber; and in row (6), X isthe market with the highest price on the current day that is within Dc miles. We use data from the period August 22, 2010 to November 8, 2010. The data setcontains 62,503 subscribers in 1,165 unique locations for 156 crops and 969 markets (4,362 crop-markets).

before and after the ban. Another possibility is thatthe loss of information affected subscribers’ abilityto decide which market to visit; without RML, sub-scribers made market-choice decisions based on crite-ria other than price (for example, distance) or basedon incomplete or inaccurate price information theywere able to acquire through other means. In this case,and to the extent that RML subscribers command sig-nificant enough quantities of goods to have a materialimpact on prices, geographic price dispersion shouldbe higher during the ban compared to before or afterit. A third possibility is that RML subscribers stoppedtrading altogether in at least a subset of markets dur-ing the ban, either out of fear that there would be riots(which is why the ban was imposed in the first place)or simply in anticipation of the information resumingat the end of the ban. If this is the case, geographicprice dispersion may be different during the ban, but,more importantly, one would expect to see systematicchanges in the volumes transacted and in the concen-tration of volumes across different markets. We inves-tigate these possibilities below.

6.1. The Baseline ModelWe first examine the simplest possible model thatallows us to test whether price dispersion differsbefore, during, and after the bulk text message ban:

Yckt = �ck +�1DuringBant +�2PostBant + �ckt1 (1)

where Yckt denotes the measure of geographic pricedispersion (CV , VWCV, or R) for crop c in market-group k on day t, �ckt is the error term, �ck are crop-market-group fixed effects, DuringBant is a dummyvariable that takes the value 1 if the date t falls withinthe text message ban (i.e., September 22 to October 4,2010 inclusive), and PostBant is a dummy variable thattakes the value 1 if the date t falls after the ban was

lifted (i.e., after October 4, 2010). Therefore, the coef-ficients �1 and �2 will measure how much higher,on average, geographic price dispersion is duringand after the ban, respectively, relative to the prebanperiod.

The crop-market-group fixed effects �ck in model (1),which subsume crop, market-group, crop-market, andstate fixed effects, play an important role in ouridentification strategy. More specifically, they controlfor systematic differences in price dispersion acrosscrops resulting from differences in perishability, usage,demand elasticity, population preferences, etc. Theyalso control for systematic differences in price dis-persion across market-groups as a result of differ-ences in their spatial structure, population, incomes,habits, presence of terminal markets, road infrastruc-ture, storage facilities, cost of transport, etc. Finally,they control for the interaction of crop and market-group effects; for example, a highly perishable cropmay have a relatively high price dispersion on aver-age but a lower price dispersion in a crop-market-group with good cold storage facilities. Because of theshort time window of our study, we do not expect anyof these factors to change in a materially meaning-ful way. In this simple model, we cannot include datefixed effects to control for systematic day-to-day vari-ation in price dispersion, as they would be collinearwith the variable of interest, DuringBant . We addressthis problem later.

Before we present the results of model (1), weneed to discuss the assumptions behind the variance–covariance matrix of the error term �ckt. One possi-bility would be to assume that errors are indepen-dent and identically distributed (iid). However, thereis evidence, based on the residuals of (1), to sug-gest that this is not the case. A Wald test rejectsthe hypothesis that errors are homoskedastic acrosscrop-market-groups (�246015 = 105 × 108; p < 00001),

Page 11: Is IT Enough? Evidence from a Natural Experiment in India ...faculty.london.edu/kramdas/Parker-Ramdas-Savva-Is IT Enough-MS-2… · Kamalini Ramdas, Nicos Savva London Business School,

Parker, Ramdas, and Savva: Is IT Enough?2490 Management Science 62(9), pp. 2481–2503, © 2016 INFORMS

Table 4 Model (1) Regression Results

Fixed coefficients Random coefficient

(1) (2) (3) (4) (5) (6)CV VWCV R log4Volume 5 CV 4Volume 5 CV

Variable Mean coeff. Std. dev.

DuringBan 00010 00011∗ 00036 00021 00010 00012∗ 000554000065 4000065 4000285 4000275 4000105 4000065 4000145

PostBan 00001 00004 −00005 00042 −000065 00004 000454000065 4000055 4000135 4000295 4000115 4000055 4000105

Observations 11,162 11,162 11,162 11,162 11,162 11,162Adjusted R2 00640 00686 00495 00945 00843Pseudo loglikelihood 8,709.97No. of crop-market-groups 601 601 601 601 601 601

Notes. Standard errors, with two-way clustering at the crop level and at the date level in columns (1)–(5) and with one-way clustering at the crop level incolumn (6), are reported in parentheses. The terms CV , VWCV , and R represent the coefficient of variation, volume-weighted coefficient of variation, andnormalized range of prices, respectively. The terms Volume and CV 4Volume 5 denote the average volume and the coefficient of variation of volume in a crop-market-group, respectively. The panel includes crop-markets with at least 10 observations and crop-market-groups composed of at least two markets and withat least one observation before, during, and after the ban.

∗p < 001; ∗∗p < 0005; ∗∗∗p < 0001 (crop-market-group-day panel regressions with crop-market-group fixed effects).

and an F -test rejects the hypothesis of no first-orderautocorrelation (F 4112375 = 50393; p = 00021). There-fore, the iid assumption would result in underesti-mating the standard errors of the estimated coeffi-cients, leading to erroneous inference. To overcomethis problem, we cluster errors at two levels: thecrop level and the date level (Cameron et al. 2011).5

Clustering at the crop level allows for heteroskedas-tic errors across crops, as well as arbitrary correla-tion of errors across crop-market-groups and acrossdates within a crop. Note that clustering instead atthe panel unit—the crop-market-group level, whichis a lower level of aggregation—would not permitcorrelation in errors associated with different market-groups trading the same crop c. Allowing for this typeof correlation is particularly important because thereis some overlap in the markets across market-groups(e.g., in Table 1, the Lasalgaon market belongs to bothmarket-groups A and B). Clustering on the date levelallows for heteroskedastic errors across days, whichis important because the ban may have impacted theerror variance and for errors associated with differ-ent crop-market-groups to be correlated on the samedate. Moreover, the number of crops (159) and thenumber of days (75) each exceeds the threshold of 50suggested by Wooldridge (2006).

The results from model (1) with CV as the mea-sure of geographic price dispersion are presentedin column (1) of Table 4. We find that, on average(over all crops and all market-groups), the CV dur-ing the ban is higher by 0.010 than before the ban

5 The two-way error clustering at the crop level and at the datelevel is quite different from one-way error clustering at the crop-date level; the latter imposes a much more restrictive variance–covariance matrix.

(p-value = 1208%) and by 0.009 (=00010 − 00001) thanafter the ban (p-value = 2104%). Also, the CV postban is not significantly different from its preban level.This relationship is shown graphically in Figure 1.Each dot represents the average price dispersion (CV )on a given day after subtracting out crop-market-group means, along with a 95% confidence interval(CI). A positive number denotes daily price disper-sion that is, on average, higher than that for the crop-market-group mean. The horizontal lines show theaverage pre-, during- and postban price dispersionafter subtracting out the crop-market-group means,along with their 95% confidence intervals. As canbe seen in the figure, there are no significant timetrends before, during, or after the ban. Furthermore,the daily average price dispersion before and after theban is roughly equally likely to be higher or lowerthan the crop-market-group mean (it is higher 23 outof 63 days); during the ban, it is more likely to behigher (9 out of 12 days). The results of model (1) forVWCV and R are shown in columns (2) and (3) ofTable 4. Although the differences between the during-ban and pre-/postban periods are not significant atconventional levels for most of these measures, if weconsider that the reported effect is an average overall crops and all markets covered by RML, includingthose with few subscribers, the sign and relative mag-nitude of the coefficient are encouraging.

6.2. Difference-in-Differences ModelNaturally, if the RML-provided information has aneffect on price dispersion, one would expect the im-pact of the ban to be greater in crop-market-groupswith relatively higher exposure to RML than in thosewhere RML does not have a substantial presence.

Page 12: Is IT Enough? Evidence from a Natural Experiment in India ...faculty.london.edu/kramdas/Parker-Ramdas-Savva-Is IT Enough-MS-2… · Kamalini Ramdas, Nicos Savva London Business School,

Parker, Ramdas, and Savva: Is IT Enough?Management Science 62(9), pp. 2481–2503, © 2016 INFORMS 2491

Figure 1 (Color online) Average CV for Each Day (Ban Stage)Together with 95% CI, After Subtracting Crop-Market-GroupMean CV

Note. Diamond dots denote Sundays or public holidays.

In this section we extend model (1) to measure thisdifferential impact.

To determine the exposure of different crop-market-groups to RML information, we need to constructappropriate penetration measures. Our measures useinformation on the number of subscribers in eachcrop-market-group. This number is known with ahigh degree of accuracy from the data provided byRML. Since there is little variation in RML subscrip-tions over the short time window centered aroundthe time of the ban, we exploit variation in the num-ber of subscribers across crop-market-groups. To con-struct a sensible penetration measure, besides thenumber of subscribers in each crop-market-group,we need to know the potential market size of thecrop-market-group (e.g., how many farmers trans-act in total) as well as how influential RML sub-scribers are vis-à-vis other market participants whodo not have access to RML information (e.g., howmuch volume RML subscribers transact relative tononsubscribers). These last two figures are difficult toestimate.6 Therefore, any measure constructed based

6 We were unable to accurately estimate these two figures becauseof data availability constraints. More specifically, we tried to esti-mate the total number of farmers in a crop-market-group using datareported in the latest (2006) agricultural census. However, the cen-sus collected data using different crop classifications than those usedby RML and at a much coarser level of geographic aggregation thanthe market-group level. We also tried to estimate the volume trans-acted by RML subscribers using (i) data collected by RML when newsubscribers activated their subscriptions (these self-reported dataincluded information on acreage under cultivation); however, morethan 95% of subscribers did not report their land size; and (ii) datafrom farmer interest group surveys; however, these surveys wereconducted at a coarser level than the crop-market-group.

on the number of subscribers will capture RML pene-tration with error. Although this error is unlikely to becorrelated with the ban (which is exogenous), it maystill lead to a bias in the coefficients of interest, i.e.,cause measurement-error bias (see, e.g., Tambe andHitt 2013). In an attempt to somewhat reduce the con-cerns that this naturally raises, we define three com-plementary measures of penetration. Although theyare not independent from one another, they make dif-ferent adjustments that capture different aspects ofpenetration. We show that our results are qualitativelythe same with all measures. In §6.4, we discuss thelimitations of this approach further.

The first measure of penetration we use is thenumber of RML subscribers in a crop-market-groupdivided by the total volume transacted at the crop-market-group, which we call subscribers per volume(SV). The assumption behind this measure is that thevolume transacted is a good proxy for the potentialsize of the market (i.e., the total number of marketparticipants). By dividing the number of subscribersby the volume transacted at the crop-market-grouplevel, we are essentially assuming that if two market-groups have the same number of RML subscribers fora particular crop, RML is relatively more influential(on average) in the market-group where the trans-acted volume is lower. With this measure we can rankmarket-groups within a crop in terms of RML influ-ence, albeit with error.

Since the volumes of different crops are not com-parable (e.g., some crops trade in units of volume,others in units of weight), a drawback of this mea-sure is that it cannot be used to compare market-groups across crops. In an attempt to overcome thisshortcoming, we define two additional penetrationmeasures—normalized subscribers per volume (NSV)and subscribers per rupee (SR)—that allow across-crop comparisons.

The second measure, NSV, is simply a normaliza-tion of the SV measure attained by dividing SV bythe average number of subscribers per volume foreach crop. Crop-market-groups that rank high on thismeasure (i.e., those in its highest quartile) are thosethat have a high number of subscribers-per-volumerelative to the average number of subscribers-per-volume for the crop in question and belong to cropsthat have relatively wide variation in the number ofsubscribers-per-volume. In contrast to the SV mea-sure, this measure has the drawback that crop-market-groups that belong to crops that have consistentlyhigh (or low) penetration across all market-groupswill be classified as medium penetration.

For the third measure of penetration, we start fromthe observation that there is systematic variation inprice across crops and find evidence that the num-ber of farmers per volume transacted is larger for

Page 13: Is IT Enough? Evidence from a Natural Experiment in India ...faculty.london.edu/kramdas/Parker-Ramdas-Savva-Is IT Enough-MS-2… · Kamalini Ramdas, Nicos Savva London Business School,

Parker, Ramdas, and Savva: Is IT Enough?2492 Management Science 62(9), pp. 2481–2503, © 2016 INFORMS

crops that trade at a higher price.7 This suggests thatcrops trading at a higher average price are associ-ated with a larger number of farmers per volumetransacted compared with crops with a lower averageprice. Therefore, the same number of RML subscribersper volume would translate into smaller penetrationfor crops with higher price. (A possible explanationfor this observation is that more farmers find it suf-ficiently profitable to grow and trade small quanti-ties of crops that trade at a higher price than forthose trading at a lower price. We should emphasizethat this is only true on average; i.e., there might besome high-priced crops for which the scale economiesrequire farmers to produce in high volumes to becompetitive.) The third measure of penetration weuse, subscribers per rupee (SR), is defined as numberof RML subscribers in a crop-market-group dividedby the product of the total transaction volume in thatcrop-market-group and the volume-weighted averageprice of the crop (measured in rupees) across all crop-market-groups. As noted above, the main advantageof this measure over the SV measure is that it allowsfor comparisons across crops.

Details of the exact calculations of all three mea-sures can be found in the appendix. We note that thethree measures have a high degree of overlap, butthey are not identical. The Spearman rank correla-tion coefficients between SR and NSV, NSV and SV,and SV and SR are 60%, 77%, and 52%, respectively.Furthermore, by construction, the rankings of crop-market-groups within a crop using SR, NSV, and SVare all identical. For the main analysis, we use thefour quartiles of these measures. We refer to crop-market-groups in the top (bottom) quartile as high(low)-penetration markets.8 As in the case of the SVvariable, we use the quartiles of these two measures.

We proceed by fitting a difference-in-differencesmodel in which we interact the quartiles of the

7 The evidence comes from combining data from the latest (2006)agricultural census, which reports the number of farmers for397 crop-states, with RML data from the whole year 2010, whichallow us to calculate the average daily volume transacted andthe (volume-weighted) average price of each crop-state. (Theseaverages are taken over all crop-market-groups within the state.)Assuming that the number of farmers is relatively stable from2006 to 2010, we then regress log4NumberOfFarmers/Volume5 onlog4AveragePrice5 with state fixed effects. The results support theassumption that higher prices are associated with more farmersper unit of volume transacted. The coefficient of log4AveragePrice5is positive (0.922) and significant (p-value < 001%; adjusted R2 =

00290). A further regression, where instead of estimating the num-ber of farmers using the agricultural census data we use an estimatebased on farmer interest group data, produced similar results.8 In constructing the quartiles, we follow the convention of placingall ties in the same quartile starting from the quartile of highestpenetration. This procedure leads to quartiles that have an unequalnumber of crop-market-groups. Results using other conventions forbreaking ties yield similar results.

three penetration measures with the DuringBant andPostBant variables. Specifically, we estimate the econo-metric model:

Yckt = �ck + �t +

4∑

i=2

�iDuringBant ×Quartile-ick

+

4∑

i=2

�iPostBant ×Quartile-ick + �ckt1 (2)

where Yckt, �ckt, DuringBant , PostBant , and �ck are asdefined in model (1). In this specification the inter-action between the DuringBant (or PostBant) variableand the lowest quartile of the penetration variable(Quartile-1ck) is the omitted category. Therefore, thecoefficients of the other three quartiles can be inter-preted in the usual difference-in-differences manner.For example, the coefficient of the interaction termDuringBan×Quartile-4ck is the difference between thechanges in price dispersion during the ban for thehighest-penetration quartile relative to before the banand changes in price dispersion during the ban forthe lowest-penetration quartile relative to before theban, after subtracting out fixed effects.

In this specification, in contrast to that of model (1),we are interested in the differential variation of theimpact of the ban in markets where RML has a highlevel of penetration relative to those where it has lowpenetration, measured by the coefficient of the inter-action term DuringBant ×Quartile-4ck, rather than theaggregate effect of the ban measured by the coefficientof the DuringBant dummy variable. Therefore, in thisspecification it is possible to replace the DuringBant

and PostBant dummy variables with a set of moredetailed date fixed effects �t . In essence, these datefixed effects serve as nonparametric controls for thetemporal variation in price dispersion that is commonacross all crop-market-groups. Also, note that in thismodel we cannot estimate a coefficient for the quar-tiles of the penetration variable directly as they arecollinear with, and completely subsumed by, the crop-market-group fixed effects.

We present the results of model (2), with CVas the measure of geographic price dispersion andpenetration measured using the NSV variable, incolumn (1) of Table 5. The coefficient of the inter-action between the fourth quartile and the during-ban variable (DuringBant × Quartile-4ck) is positiveand significant (coefficient = 00022, p-value = 402%).This suggests that price dispersion was indeed higherduring the text message ban in those crop-market-groups that belong to the highest quartile of RMLpenetration vis-à-vis those crop-market-groups thatbelong to the lowest quartile of penetration. When theban is lifted, the difference between the CV of thehighest-quartile crop-market-groups and the lowest-quartile crop-market-groups is no different than what

Page 14: Is IT Enough? Evidence from a Natural Experiment in India ...faculty.london.edu/kramdas/Parker-Ramdas-Savva-Is IT Enough-MS-2… · Kamalini Ramdas, Nicos Savva London Business School,

Parker, Ramdas, and Savva: Is IT Enough?Management Science 62(9), pp. 2481–2503, © 2016 INFORMS 2493

Table 5 Model (2) Regression Results

(1) (2) (3) (4) (5) (6) (7) (8) (9)Variable CV VWCV R CV VWCV R CV VWCV R

DuringBan ×Quartile -2 00004 00007 00017 −00009 −00004 −00018 00001 −00000 000064000115 4000105 4000245 4000115 4000095 4000215 4000105 4000095 4000345

DuringBan ×Quartile -3 00023 00027 00161 00001 −00002 00010 00032 00025 001684000225 4000195 4001315 4000125 4000105 4000265 4000255 4000215 4001145

DuringBan ×Quartile -4 00022∗∗ 00023∗∗ 00073∗∗∗ 00034∗ 00028 00160 00047∗∗ 00034 00205∗

4000115 4000105 4000215 4000185 4000185 4000985 4000205 4000215 4001075PostBan ×Quartile -2 −00006 00001 −00011 −00012 −00006 −00006 −00013 −00004 00019

4000155 4000105 4000365 4000135 4000115 4000275 4000195 4000145 4000535PostBan ×Quartile -3 −00026 −00005 −00019 00005 00004 00038 −00028 −00012 −00060

4000165 4000115 4000235 4000175 4000155 4000385 4000245 4000165 4000635PostBan ×Quartile -4 −00009 00009 −00027 −00009 −00007 −00022 −00004 00003 00033

4000125 4000115 4000325 4000115 4000125 4000295 4000125 4000115 4000295

Observations 11,162 11,162 11,162 11,162 11,162 11,162 6,911 6,911 6,911Adjusted R 2 00640 00686 00494 00641 00686 00495 00614 00582 00461No. of crop-market-groups 601 601 601 601 601 601 402 402 402

Notes. Standard errors, with two-way clustering at the crop level and at the date level, are reported in parentheses. The terms CV , VWCV , and R represent thecoefficient of variation, volume-weighted coefficient of variation, and normalized range of prices, respectively. In the construction of the panel, we include crop-markets with at least 10 observations and crop-market-groups composed of at least two markets and with at least one observation before, during, and afterthe ban. All columns include crop-market-group fixed effects and date fixed effects. In columns (1)–(3), (4)–(6), and (7)–(9), crop-market-groups are rankedin quartiles according to the NSV , SR, and SV variables, respectively. In the models of columns (7)–(9), we exclude crops with three or fewer market-groups.

∗p < 001; ∗∗p < 0005; ∗∗∗p < 0001 (crop-market-group-day–panel regressions with date and crop-market-group fixed effects).

it was before the ban. This is indicated by the coef-ficient of the interaction between the fourth quartileand the post-ban variable (PostBant × Quartile-4ck) of−0.009 (p-value = 4303%). Furthermore, the differencein price dispersion between the first and the fourthquartiles during the ban is higher than post ban (dif-ference of 0.032, p-value = 008%). These relationshipsare illustrated in Figure 2, which contrasts the pricedispersion of the first and fourth quartiles of the pen-etration variable. We note that after subtracting thecrop-market-group means, the average price disper-sion of the fourth quartile (right panel) is not signif-icantly different from the average price dispersion ofthe first quartile (left panel) before or after the ban,but it is during the ban (the two confidence intervalsof the price dispersion during the ban do not over-lap). Comparing price dispersion on individual days,crop-market-groups that belong to the fourth quar-tile of penetration are roughly equally likely to havea higher or lower price dispersion than those in thefirst quartile before or after the ban (they are higheron 24 out of 55 days); during the ban they are higherevery day (9 out of 9 days). Returning to column (1)of Table 5, the differential impact of the ban on pricedispersion in the third quartile of penetration is alsopositive and similar in magnitude to that in the fourthquartile but is not statistically significant (coefficient =

00023, p-value = 2909%), whereas the impact of the banon the second quartile does not differ from the impactof the ban on the lowest quartile (coefficient = 0004,p-value = 6805%).

Columns (2) and (3) of Table 5 show the resultsof model (2), with VWCV and R as the measures ofgeographic price dispersion and where penetration isstill measured with the NSV variable. Columns (4)–(6)and (7)–(9) show the results using SR and SV tomeasure penetration, respectively. Note that the SVmeasure ranks market-groups according to numberof subscribers per volume within a crop. To avoiddividing crops with three or fewer market-groups intoquartiles, we exclude from the analysis 4,251 obser-vations that come from such crops. The results arequalitatively similar.

Importantly, as can be seen from all models inTable 5, significant price dispersion increases occurredonly during the ban and only in those crop-market-groups where RML had the highest penetration. Bycontrast, crop-market-groups where RML had a lim-ited presence exhibited no significant difference inprice dispersion during the ban relative to the prebanor postban periods. To get a better sense of the mag-nitude of the impact that RML has on price disper-sion, we note that the 0.022 average increase in pricedispersion observed during the ban in those crop-market-groups where RML has the highest penetra-tion is approximately 12.0% of the average CV (whichwas 0.184—note that this is the average dispersionover the entire data set, including the period duringthe ban, making this a conservative estimate). Similarcalculations that use VWCV and R as the measuresof price dispersion suggest that the impact of RML inreducing price dispersion is, on average, 16.8% and

Page 15: Is IT Enough? Evidence from a Natural Experiment in India ...faculty.london.edu/kramdas/Parker-Ramdas-Savva-Is IT Enough-MS-2… · Kamalini Ramdas, Nicos Savva London Business School,

Parker, Ramdas, and Savva: Is IT Enough?2494 Management Science 62(9), pp. 2481–2503, © 2016 INFORMS

Figure 2 Average CV for Each Day (Ban Stage) Together with 95% CI, After Subtracting Crop-Market-Group Mean CV

Quartile Quartile

15.4% for VWCV and R, respectively, using the NSVmeasure. Coefficients using SV and SR are larger andwould therefore lead to larger estimates of the effectof RML on price dispersion.

Further to the observation that in the absence ofRML information the average price dispersion in-creases, we investigate how the absence of RMLinformation affects the distribution of price disper-sion. Using the Wilcoxon–Mann–Whitney test forfirst-order stochastic dominance, we find that devi-ations from the average CV during the ban do notstochastically dominate those before the ban for crop-market-groups in the first quartile (p-value = 4005%)but do for crop-market-groups in the fourth quartile(p-value = 103%), using NSV to measure penetration.Results with price dispersion measured by VWCVand R are similar.

Since all other methods of obtaining price infor-mation were unaffected by the text message ban,this increase in price dispersion can be attributed tothe loss of RML price information alone. Therefore,we can conclude that the information RML providesreduces geographic price dispersion by 12.0%–16.8%more on average in those markets in the top quartilecompared with those in the bottom quartile of pen-etration. Previous research has shown that the intro-duction of mobile phone infrastructure can reducegeographic price dispersion by 10%–20% on average(Aker 2008, 2010). Although not directly compara-ble because of the different contexts and applications,our research suggests that access to timely and accu-rate information, such as that provided by RML, canreduce geographic price dispersion by an additionalamount that is of similar magnitude to the reductionresulting from access to mobile phone technology.

In the next two sections, we investigate alterna-tive hypotheses that might explain the main finding,

together with a number of robustness checks. Unlessotherwise stated, we conduct the investigation in thecontext of the difference-in-differences specification ofmodel (2) with CV as the measure of geographic pricedispersion and NSV as the measure of RML penetra-tion. Results obtained using the other two measuresof price dispersion and penetration are qualitativelysimilar.

6.3. Alternative ExplanationsOur identification strategy relies on the differen-tial impact of the ban on price dispersion in crop-market-groups where RML has a relatively highversus low level of penetration. This difference-in-differences methodology should alleviate concernsthat the increase in price dispersion during the banis not causally linked to RML. For example, con-cerns that the quality of the data collection processmay have deteriorated during the ban (e.g., becauseRML market reporters, knowing that the informa-tion would never reach customers, were less diligentthan usual) cannot explain the differential impact ofthe ban on the high- versus low-penetration crop-market-groups. If data collection errors crept in dur-ing the ban, this would have affected high- andlow-penetration crop-market-groups equally. Never-theless, there are two potential alternative explana-tions that we believe are worth exploring further:(a) a change in liquidity resulting from a changein the trading behavior of market participants duringthe ban and (b) extreme weather phenomena duringthe ban.

First, it may be that during the ban market partic-ipants stopped trading. This may have happened asa direct result of the civil unrest that was expectedto break out at the time of the text message ban.

Page 16: Is IT Enough? Evidence from a Natural Experiment in India ...faculty.london.edu/kramdas/Parker-Ramdas-Savva-Is IT Enough-MS-2… · Kamalini Ramdas, Nicos Savva London Business School,

Parker, Ramdas, and Savva: Is IT Enough?Management Science 62(9), pp. 2481–2503, © 2016 INFORMS 2495

Table 6 Tests for Alternative Explanations

Fixed coefficients Random coefficient

(1) (2) (3) (4) (5) (6) (7) (8)log4Volume 5 CV 4Volume 5 log4P 5 CV CV CV CV CV

Variable Mean coeff. Std. dev.

DuringBan ×Quartile -2 00003 00013 00021 00001 00029∗∗ 00005 000294000555 4000325 4000205 4000175 4000155 4000115 4000145

DuringBan ×Quartile -3 −00049 −00028 00014 00012 00031∗ 00018 001164000615 4000275 4000245 4000185 4000175 4000175 4000415

DuringBan ×Quartile -4 00067 −00017 00018 −00001 00033∗∗∗ 00015 00021∗∗ 00022∗ 001044000565 4000295 4000185 4000165 4000125 4000105 4000115 4000125 4000385

PostBan ×Quartile -2 00023 00026 00012 −00021 −00000 −00004 000534000685 4000355 4000355 4000215 4000135 4000135 4000105

PostBan ×Quartile -3 −00016 00026 00062 −00019 −00008 −00012 000844000855 4000355 4000415 4000165 4000145 4000155 4000895

PostBan ×Quartile -4 00061 00012 00059 −00032 00004 −00001 −00010 −00012 000544000765 4000375 4000375 4000205 4000135 4000105 4000125 4000125 4000115

Observations 11,162 11,162 11,162 5,391 9,050 11,162 6,583 11,162Adjusted R2 00946 00842 00989 00762 00779 00640 00570Pseudo-loglikelihood 8912.47Start date Aug 22, 2010 Aug 22, 2010 Aug 22, 2010 Aug 22, 2009 Aug 22, 2010 Aug 22, 2010 Aug 22, 2010 Aug 22, 2010End date Nov 8, 2010 Nov 8, 2010 Nov 8, 2010 Nov 8, 2009 Nov 8, 2010 Nov 8, 2010 Nov 8, 2010 Nov 8, 2010No. of crop-market-groups 601 601 601 285 502 601 359 601

Notes. Standard errors, with two-way clustering at the crop level and at the date level in columns (1)–(7) and with one-way clustering at the crop level incolumn (8), are reported in parentheses. The terms CV , Volume , and P denote the coefficient of variation of prices, the average volume, and average price ina crop-market-group, respectively; CV 4Volume5 is the coefficient of variation of volume in a crop-market-group. In the construction of the panel, we includecrop-markets with at least 10 observations and crop-market-groups composed of at least two markets and with at least one observation before, during,and after the ban. Column (4) estimates model (2) using data from 2009 instead of 2010. Column (5) uses density-based instead of state-based clustering.Column (6) estimates model (2) using all of the data and merging the three lowest quartiles. Column (7) estimates model (2) excluding data from the secondand third quartiles.

∗p < 001; ∗∗p < 0005; ∗∗∗p < 0001 (crop-market-group-day–panel regressions with date and crop-market-group fixed effects).

(Note that for civil unrest to be compatible with theresults, it also needs to be the case that market partic-ipants felt more unsafe visiting the market-groups inthe top quartile of RML penetration compared withthose in the bottom quartile.) Alternatively, this mayhave happened because market participants, espe-cially those subscribing to RML, decided to postponetrading until after the ban was lifted. In either case,the change in price dispersion observed during theban would be due to a change in liquidity rather thanan increase in informational frictions.

We do not believe this is the case because, fortu-nately, no civil unrest occurred before or after theAyodhya verdict (see §3.3). Furthermore, if the effectwas due to market participants not trading, we wouldalso expect to observe systematic changes in the pat-tern of transactions during the ban. In particular, wewould expect to see (a) a reduction in the averagevolume transacted during the ban and/or (b) a sys-tematic shift in the volume transacted from some, pre-sumably unsafe, markets within a market-group toother, presumably safer, markets within the market-group. We check whether (a) is the case by estimatingmodels (1) and (2) with log4Volume5 as the depen-dent variable. The results presented in column (4) of

Table 4 show that volumes were not significantly dif-ferent during the ban compared with before or afterthe ban. Similarly, the results presented in column (1)of Table 6 show that volumes were not significantlydifferent in high-penetration areas relative to low-penetration areas during the ban. We check whether(b) is the case by estimating models (1) and (2) withthe coefficient of variation of volume as the depen-dent variable. We do not see any significant differ-ence in the CV of volume within a crop-market-group(column (5) of Table 4 and column (2) of Table 6).Together, these constitute evidence against this alter-native explanation.

A second alternative explanation is that an extremeweather event may have occurred in areas of highRML penetration during the ban, preventing marketparticipants from transacting at these markets. How-ever, if this were the case, we would expect volumesto have changed as discussed in the previous para-graph. That volumes transacted did not change in anysystematic way suggests that this is unlikely to be thecase.

It is also worth examining the impact of the banon average price levels as opposed to price disper-sion. We use the logarithm of price to account for the

Page 17: Is IT Enough? Evidence from a Natural Experiment in India ...faculty.london.edu/kramdas/Parker-Ramdas-Savva-Is IT Enough-MS-2… · Kamalini Ramdas, Nicos Savva London Business School,

Parker, Ramdas, and Savva: Is IT Enough?2496 Management Science 62(9), pp. 2481–2503, © 2016 INFORMS

fact that different crops trade at different price lev-els/volume units. Column (3) of Table 6 shows thatdifferences in prices during the ban were not statis-tically different from zero for any quartile of RMLpenetration.

We note that columns (1) and (3) of Table 6 showthat average volumes and prices in a crop-market-group were not significantly different during the ban.As a further check, not reported here, we verifiedthat volumes and prices measured at the crop-marketlevel, rather than the average of the crop-market-group, were also unchanged.

6.4. Additional Robustness ChecksIn this section we perform several robustness checks.First, one concern with models (1) and (2) is that theyassume that the impact of the RML information banon price dispersion is homogeneous across all crops(and all crop-market-groups). If this assumption doesnot hold, the average effect of the information pro-vided by RML on price dispersion during the banmay actually be different than that estimated usingmodels (1) and (2), a phenomenon known as hetero-geneity bias (Hsiao 2003). Econometrically speaking,an efficient and consistent way to account for this het-erogeneity is to estimate a random coefficients specifi-cation that explicitly models the variation in treatmentacross crops (see Hsiao 2003 for more information).Under the random coefficients specification, model (1)becomes

Yckt = �ck +�1cDuringBant +�2cPostBant + �ckt1

where �ic = �i +�ic, and model (2) becomes

Yckt = �ck + �t +

4∑

i=2

�icDuringBant ×Quartile-ick

+

4∑

i=2

�icPostBant ×Quartile-ick + �ckt1

where �ic = �i + �ic; �ic = �i + �ic; �ckt is the error term;and �ic, �ic, and �ic are random variables that capturecrop-specific heterogeneity. We are interested in esti-mating �i, �i, and �i while specifically controlling forthese crop-specific deviations from the coefficient ofinterest. As is common in the application of randomcoefficient models (Hsiao 2003), all random coeffi-cients are assumed to have a time-invariant variance–covariance matrix and are assumed to be independentof each other. In this specification, we can allow forclustered errors at the crop level only, as opposed tothe two-way clustered errors used in the main analy-sis. Column (6) of Table 4 and column (8) of Table 6show the results of estimating the crop-specific ran-dom coefficients models: the left column shows the

average effect, and the right column shows the stan-dard deviation of the crop-specific random effects �ic,�ic, and �ic. We note that a likelihood ratio test con-firms that the random-coefficients model fits the databetter than a fixed-coefficients model (in both mod-els p < 00001). The main conclusion, however, is thatthe results are robust to allowing heterogeneous treat-ment. The average impact of the ban across all crops ispositive and significant for those crop-market-groupsin the highest quartile of RML penetration. The resultsof a similar model that allows for heterogeneity at thecrop-market-group level are qualitatively similar (notshown here).

Second, we check that there is nothing special aboutthe specific time period (September 23 through Octo-ber 4) in which the ban occurred by repeating ouranalysis using data from 2009 instead of 2010. Col-umn (4) of Table 6 shows, reassuringly, that there wasno significant change in price dispersion during thesame time period in 2009.

Third, up to this point we have examined pricedispersion in “groups” of markets that were locatedwithin state boundaries. This specification, althoughjustified by linguistic, cultural, and regulatory fric-tions in cross-state trading, has the drawback ofprecluding markets that are in close physical prox-imity but happen to be in different states fromforming a “group.” To examine whether this restric-tion has a material impact on our analysis, we usea density-based spatial clustering algorithm to createalternative groups of markets based on markets’ geo-graphic proximity to one another (Daszykowski et al.2002). The clustering algorithm divides markets intodensity-reachable clusters: market i is directly densityreachable from market j if it is within a distance dfrom market j and market j has at least k − 1 othermarkets that are within distance d. The parameters dand k are user-specified inputs. A cluster is a col-lection of markets that are density reachable eitherdirectly or indirectly (i.e., via a series of intermedi-ate directly density-reachable markets). If a market isnot directly density reachable from any other market,it is not in a cluster and will not be included in anycrop-market-group. This is equivalent to excludingany crop-market-groups that only have one market—a practice followed in the main analysis.

To account for the different trading patterns of eachcrop, as in the main analysis, we allow the algo-rithm to potentially form different clusters for eachindividual crop; i.e., any two markets i and j maybe in the same cluster for crop c but in a differ-ent cluster for crop c′. For computational tractabil-ity we choose k = 2, and rather than selecting anarbitrary distance dc for each of the 159 crops, weset the distance dc equal to the radius of the circlethat would contain k = 2 markets if the m markets

Page 18: Is IT Enough? Evidence from a Natural Experiment in India ...faculty.london.edu/kramdas/Parker-Ramdas-Savva-Is IT Enough-MS-2… · Kamalini Ramdas, Nicos Savva London Business School,

Parker, Ramdas, and Savva: Is IT Enough?Management Science 62(9), pp. 2481–2503, © 2016 INFORMS 2497

Figure 3 (Color online) Comparison of State-Based andDensity-Based Clusters

Cluster 1 Cluster 2Cluster 3 Cluster 4Cluster 5 Cluster 6Cluster 7 No cluster

New clusters

trading crop c were uniformly distributed in a two-dimensional Euclidean space. Figure 3 shows a mapof India with the alternative clusters of markets fora single variety of onion. In this example, dc = 8901miles and five markets do not belong to any cluster.A crop-market-group in this specification is a groupof markets that are trading a crop within a cluster ona given day. As can be seen in column (5) of Table 6,the results are qualitatively unchanged when usingthese new crop-market-groups.

Fourth, we repeat our analysis using a number ofdifferent assumptions as outlined below. The resultsare qualitatively similar to the main results and forbrevity are not reported here. (1) We estimate themodel using simpler one-way clustered errors (clus-tered on the crop) and an alternative two-way clus-tering at the crop and market-group levels. This lastspecification allows for errors associated with cropsthat trade within the same market-group to be corre-lated across time. (2) We confirm that the results arenot sensitive to the time window for which we haverun the regressions. We do so by repeating the anal-ysis for the time periods covering August 15, 2010 toNovember 15, 2010 (an additional week before andafter the ban), September 1, 2010 to October 31, 2010(approximately one less week before and after theban), and (September 11, 2010 to October 16, 2010),making the pre-, during-, and postban periods 12days each. (3) We increase (a) the number of obser-vations required for a crop-market to be included inthe analysis from the 10 used in the main analysis to15 or 20; (b) the number of markets required in a cro-market-group to be included in the analysis from thetwo used in the main analysis to three or five; and(c) the number of observations per ban stage required

for a crop-market-group to be included in the analysisfrom one, used in the main analysis, to two.

Fifth, the penetration of the RML service is mea-sured with error. In particular, all three penetrationmeasures described in §6.2 are based on the num-ber of subscribers per volume transacted in a crop-market-group and are effectively assuming that thisis a good proxy of how influential RML subscribersare in the crop-market-group. This would indeedbe the case if the volume transacted by RML sub-scribers was homogeneous across crop-market-groupsfor each crop. If not—if, for example, there werecrop-market-groups that had a relatively low (large)number of subscribers who happened to transact arelatively large (small) volume compared with othermarket participants—this would lead to a classifica-tion error; some crop-market-groups that are classi-fied as being in the top quartile of penetration may,in reality, be in a lower quartile, and vice versa. Sincemodel (2) is a multivariate regression, even if the mea-surement error is classical (i.e., independent and iden-tically distributed), it is not possible to analyticallydetermine the direction of the bias. Nevertheless, theresults of a data-driven simulation (available from theauthors) suggest that in this case, the direction ofthe bias is toward zero; i.e., measurement error causesattenuation bias. However, if the measurement is notclassical, the results of this paper may be affected ina less benign manner.

In the same vein, the measures NSV and SR thatwere constructed to allow for cross-crop compar-isons also suffer from different types of measure-ment error that are worth discussing here. Becauseof the normalization, the NSV measure will classifyall crop-market-groups that belong to crops that haveconsistently high (or low) penetration across all crop-market-groups as medium penetration irrespective oftheir true penetration. The measure SR assumes thatthere exists a linear relationship between the num-ber of farmers per volume transacted and the priceof a crop. Although there is some evidence to sug-gest that this is indeed the case on average (see Foot-note 7), there might be crop-market-groups for whichthis relationship does not hold, resulting in classi-fication errors. In the absence of more comprehen-sive data at the crop-market-group level, which, asexplained in §6.2, are not available, it is difficult toassess how impactful these classification errors areand in what direction they would influence the resultsof the paper. We note this is one limitation of thiswork.

7. Speed of Price ConvergenceIn the previous section, we used the ban to showthat the information provided by RML is responsible

Page 19: Is IT Enough? Evidence from a Natural Experiment in India ...faculty.london.edu/kramdas/Parker-Ramdas-Savva-Is IT Enough-MS-2… · Kamalini Ramdas, Nicos Savva London Business School,

Parker, Ramdas, and Savva: Is IT Enough?2498 Management Science 62(9), pp. 2481–2503, © 2016 INFORMS

for reducing geographic price dispersion by approx-imately 12% on average. In this section we com-plement this analysis by investigating how priceschange over time. In general, local shocks in supplyand demand may cause the price of a crop in anyone market to deviate from the average price. Onewould expect that such deviations would be short-lived: market participants would adjust their sellingand purchasing decisions accordingly (e.g., by shift-ing supply (demand) away from markets that have alower (higher) than average price), pushing the pricetoward the average. One mechanism by which marketparticipants become informed about price deviationsin nearby markets is through the information pro-vided by RML. In this section we investigate whetherthe price adjustment process, and in particular thespeed with which prices converge toward the averageprice, is altered in any way when the RML informa-tion is no longer available.

To examine whether prices are indeed convergingtoward an average price, we adopt a set of measuresand tests developed in the macroeconomics literatureto investigate the law of one price empirically (seeParsley and Wei 1996, Fan and Wei 2006). Note that toexamine how prices change over time, it is necessaryto change the unit of analysis from the crop-market-group-day to the crop-market-day level. However, tokeep the analysis of this section comparable with thatin §6, and, in particular, to have a well-defined mea-sure of relative penetration that takes into accountwhich other markets are open concurrently with thefocal market (i.e., the crop-market-group), we focusonly on those crop-markets that were included in theanalysis in §6. This specification leads to a panel con-taining 2,441 crop-markets over 75 days. As with thecrop-market-group-day panel, this is an unbalancedpanel.

We proceed by following Fan and Wei (2006) todefine the price difference measure Qcmt as the per-centage difference in price of crop c in market m ondate t from the average price of that crop on that day;i.e., Qcmt = ln4Pcmt/Pct5, where the average Pct is takenover all markets m trading crop c on day t, whichexists for every day t. Naturally, if the law of oneprice prevails, then the price difference Qcmt shouldbe close to zero (it may not be exactly zero because oftransportation costs). A positive (negative) Qcmt signi-fies that the price of crop c in market m at time t ishigher (lower) than the average price. As can be seenfrom the summary statistics in Table 7, there is sub-stantial price variation over time as the standard devi-ation of the price difference Qcmt, as well as the meanabsolute price difference �Qcmt�, is statistically differentfrom zero. Furthermore, the crop-markets that belongto the highest top quartile of RML penetration exhibit

lower overall price dispersion than the crop-marketsin the lower-penetration quartiles.

To examine whether prices are converging overtime, we first test whether we can reject the hypoth-esis that the price difference Qcmt follows a randomwalk (i.e., a nonstationary process). To do so, we usethe panel version of the Dickey–Fuller framework(Dickey and Fuller 1979, Levin et al. 2002). Namely,we estimate an equation of the form

ãQcmt = �t +�cm +�ckt +�ckt−1 +�1Qcmt−1 + �cmt1 (3)

where ã is the first difference operator and �t are datefixed effects, �cm are crop-market fixed effects, and�ckt and �ckt−1 are current- and previous-period crop-market-group fixed effects, respectively. In this spec-ification we include the crop-market fixed effects �cm

to control for any systematic differences in prices andspeed of convergence across crop-markets. Further,prices and, subsequently, the speed of convergence,could be affected by other markets that happen to betrading crop c on a given day t. Since the model com-pares relative price changes between periods t andt − 1, we include fixed-effect controls for the crop-market-groups in both periods t and t − 1.

If the coefficient �1 is negative and significantlydifferent from zero, then we can reject the unit roothypothesis and conclude that the prices converge overtime. More specifically, a negative �1 implies thatrandom shocks at time t, which push the price ofcrop c in market m away from the average price, areon average followed at time t + 1 by shocks in theopposite direction. Thus, prices will tend not to wan-der away from their average price by too much orfor too long. However, establishing whether the coef-ficient �1 is significantly different from zero is notstraightforward because under the null hypothesis ofa unit root, standard errors do not follow the stan-dard distribution, even asymptotically (Dickey andFuller 1979). To check whether prices are stationary,we perform a Fisher-type test, based on the aug-mented Dickey–Fuller (ADF) test, as suggested byMaddala and Wu (1999). This test can handle theunbalanced nature of our panel. Besides being unbal-anced, a further complication arising from the factthat not all markets are open every day is that thetime interval between observations may not be con-stant. We account for this by “closing up” the gaps inthe series, which, as shown by Ryan and Giles (1998),preserves the asymptotic distribution of the ADF teststatistic. The null hypothesis is that all of the pricetime series that make up our panel are nonstation-ary (i.e., contain a unit root), wheereas the alterna-tive hypothesis is that at least one is stationary. Werun a number of alternative Fisher-type tests, allow-ing for crop-market–specific intercepts, crop-market–specific time trends, and autoregressive terms. In all

Page 20: Is IT Enough? Evidence from a Natural Experiment in India ...faculty.london.edu/kramdas/Parker-Ramdas-Savva-Is IT Enough-MS-2… · Kamalini Ramdas, Nicos Savva London Business School,

Parker, Ramdas, and Savva: Is IT Enough?Management Science 62(9), pp. 2481–2503, © 2016 INFORMS 2499

Table 7 Speed of Price Convergence Descriptive Statistics

Overall Pre ban During ban Post ban

Mean Std. dev. Mean Std. dev. Mean Std. dev. Mean Std. dev.

Variability of price differential a

Overall 0.407 0.680 0.405 0.657 0.423 0.716 0.402 0.703Quartiles 1–3 0.449 0.738 0.446 0.711 0.364 0.513 0.459 0.773Quartile 1 0.401 0.325 0.411 0.335 0.409 0.359 0.406 0.362Quartile 4 0.317 0.525 0.319 0.515 0.517 0.944 0.289 0.524

Mean absolute price differential b

Overall 0.143 0.139 0.131 0.138 0.119 0.156 0.120 0.126Quartiles 1–3 0.155 0.145 0.140 0.139 0.122 0.151 0.136 0.133Quartile 1 0.197 0.098 0.191 0.103 0.158 0.119 0.177 0.101Quartile 4 0.117 0.123 0.110 0.134 0.112 0.164 0.088 0.103

Note. This table summarizes the underlying crop-market-day data that were used to create the crop-market-group-day data of Table 2.aVariability of price differential is the standard deviation of Qcmt = ln4Pcmt /Pct 5 over time.bMean absolute price differential is the mean of the absolute deviation Qcmt = � ln4Pcmt /Pct 5� over time.

cases the test rejects the nonstationarity hypothesis(p-value < 001%). Therefore, we proceed under theassumption that the price data are stationary and usestandard distributional assumptions for inference.

The results of the estimation of model (3) arepresented in column (1) of Table 8. The negativecoefficient (�1 = −00637, p-value < 001%) of Qcmt−1

demonstrates that the prices of agricultural cropsconverge; i.e., fluctuations from the national aver-age attenuate over time. Nonetheless, the same resultsuggests that, to some extent, there is intertempo-ral predictability in prices; i.e., fluctuations from thenational average do not dissipate immediately. In fact,the magnitude of �1 implies that random deviationsfrom the mean have a half-life of ln40055/ ln41 +�15=

ln40055/ ln41 − 006375 = 00685 periods (95% CI 0.570–0.800 periods).

After demonstrating that prices are converging, weexamine the impact of the ban on the speed of con-vergence. As a first step, we do so by interacting theprevious day’s price difference Qcmt−1 with the banvariables (DuringBant and PostBant):

ãQcmt = �t +�cm +�ckt +�ckt−1 +�1Qcmt−1

+�2DuringBant ×Qcmt−1

+�3PostBant ×Qcmt−1 + �cmt0 (4)

Column (2) of Table 8 shows the results of model (4).The speed of convergence is slightly slower duringthe ban (as indicated by the positive �2 = 00003 coeffi-cient) but not significantly so (p-value = 8901%), sug-gesting that the average impact of the absence ofRML information on the speed of convergence is notdifferent from zero. Similarly, after the ban is lifted,the speed of converge is again very similar to pre-ban levels (as indicated by the negative �4 = −00005,p-value = 7703%).

We focus next on those markets for which RML hasrelatively high penetration. To do so, we estimate amodel in which the ban is interacted with the quar-tiles of the relative penetration variable and the pricedifference of the previous period Qcmt−1. This modelspecification requires a triple interaction. To avoidhaving to estimate a model that is too complicated tointerpret, we (i) lump together the first three quartilesof the penetration variable and (ii) drop the secondand third quartiles from the analysis. (For comparisonpurposes, the equivalent results for the geographicprice dispersion appear in columns (6) and (7) ofTable 6.) More specifically, we estimate

ãQcmt = �t+�cm+�ckt+�ckt−1 +�1Qcmt−1

+�2DuringBant×Qcmt−1 +�3PostBant×Qcmt−1

+�4Quartile-4ck×Qcmt−1

+�5DuringBant×Quartile-4ck

+�6PostBant×Quartile-4ck

+�7DuringBant×Quartile-4ck×Qcmt−1

+�8PostBan×Quartile-4ck×Qcmt−1 +�cmt1 (5)

where all variables are as defined above. An advan-tage of this formulation is that the penetration vari-able is defined at the crop-market-group level; i.e.,a crop-market becomes a “high-penetration” (“low-penetration”) crop-market if it is open with a groupof markets for which there collectively exist a large(small) number of RML subscribers per volume trans-acted. If temporal price fluctuations converge slowerduring the ban in those areas with relatively highRML penetration, we would expect to see a positivecoefficient �7 of the triple interaction during the ban.Column (3) of Table 8 shows the results of model (5),where we use all of the data and lump together the

Page 21: Is IT Enough? Evidence from a Natural Experiment in India ...faculty.london.edu/kramdas/Parker-Ramdas-Savva-Is IT Enough-MS-2… · Kamalini Ramdas, Nicos Savva London Business School,

Parker, Ramdas, and Savva: Is IT Enough?2500 Management Science 62(9), pp. 2481–2503, © 2016 INFORMS

Table 8 Speed of Price Convergence

(1) (2) (3) (4) (5) (6)Variable ãQcmt ãQcmt ãQcmt ãQcmt ãQcmt ãQcmt

Qcmt−1 −00637∗∗∗ −00635∗∗∗ −00628∗∗∗ −00661∗∗∗ −00656∗∗∗ −00652∗∗∗

4000315 4000355 4000405 4000425 4000425 4000435DuringBan ×Qcmt−1 00003 −00020 00010 −00063∗

4000185 4000135 4000345 4000385PostBan ×Qcmt−1 −00005 −00006 −00016 −00014

4000165 4000195 4000195 4000185Quartile -4 ×Qcmt−1 −00030 −00004

4000635 4000625DuringBan ×Quartile -4 −00012 −00031

4000095 4000195PostBan ×Quartile -4 −00013 −00025

4000115 4000275DuringBan ×Quartile -4 ×Qcmt−1 00073∗∗ 00100∗∗∗

4000355 4000275PostBan ×Quartile -4 ×Qcmt−1 00005 −00003

4000225 4000175

Observations 77,918 77,918 77,918 42,215 42,215 42,215Adjusted R 2 00350 00351 00352 00360 00361 00363No. of crop-markets 2,441 2,441 2,441 1,861 1,861 1,861

Notes. Standard errors, with two-way clustering at the crop level and at the date level, are reported in parentheses. The term ã denotes the first differenceoperation, and Qcmt = ln4Pcmt /Pct 5. Columns (1)–(3) use all data and lump together the first three quartiles. In columns (4)–(6), data from the second and thirdquartile of penetration are excluded.

∗p < 001; ∗∗p < 0005; ∗∗∗p < 0001 (crop-market-day–panel regressions with date, crop-market, and current-period and previous-period crop-market-groupfixed effects).

first three quartiles. The coefficient of the triple inter-action is positive during the ban (�7 = 00073, p-value =

307%) but is not statistically different from zero postban (�8 = 00005, p-value = 8009%). Furthermore, thetwo coefficients are statistically different from eachother (p-value = 802%). The results of models (3)–(5),where we drop data from the second and third quar-tiles, appear in columns (4)–(6) of Table 8 and arequalitatively similar. This suggests that prices areindeed converging slower when the information pro-vided by RML is not present but only in those mar-kets in which RML has a high level of penetration. Inparticular, the increase in the half-life of random devi-ations from the mean in the high-penetration marketsduring the ban versus before the ban is 00125 periodslarger than the same difference for low-penetrationmarkets. This is equivalent to an 18.3% decrease in thespeed of convergence relative to before the ban. Whenthe ban is lifted, the speed of convergence returnsto preban levels. These results demonstrate that RMLhas an impact not only on aggregate geographic pricedispersion but also on the speed at which marketprices converge over time.

8. ConclusionsNew ICTs such as mobile phone networks are rapidlychanging supply chains in developing economies byreducing the cost of acquiring information. Previous

research has shown that access to this new technol-ogy enables farmers to strategically choose marketsin which to sell their produce, correcting demand–supply mismatches and thus reducing geographicprice dispersion. In this paper we examine how theprovision of regular, timely, and accurate price infor-mation delivered via existing ICT impacts geographicprice dispersion over and above the impact of havingaccess to the ICT itself. We show that this informationhas the potential to reduce geographic price disper-sion by 12% on average, over and above having accessto the ICT itself. Furthermore, we show that it canspeed up the attenuation of any random fluctuationfrom the average price by 18.3%.

The natural experiment identification strategy, com-bined with a difference-in-differences specificationand a detailed set of spatial and temporal fixed ef-fects, greatly reduces concerns regarding endogene-ity and/or unobserved heterogeneity. We also exploreseveral alternative explanations, as well as potentialissues of misspecification and spurious correlation,and find no evidence that casts doubt on the causalnature of the results.

Our work has managerial and policy implications.From a managerial standpoint, this study providessupport for the business model of third-party infor-mation providers, such as RML, by showing thatthey make a significant difference to the function-ing of agricultural produce markets in the developing

Page 22: Is IT Enough? Evidence from a Natural Experiment in India ...faculty.london.edu/kramdas/Parker-Ramdas-Savva-Is IT Enough-MS-2… · Kamalini Ramdas, Nicos Savva London Business School,

Parker, Ramdas, and Savva: Is IT Enough?Management Science 62(9), pp. 2481–2503, © 2016 INFORMS 2501

world. It is therefore understandable that this busi-ness model is proliferating.9 Policy makers and inter-national aid organizations should take our results intoconsideration when deciding how to allocate fundsaimed at improving welfare in developing coun-tries. As reduction in price dispersion is associatedwith economically significant improvements in socialwelfare (e.g., see Jensen 2007), complementing ICTinfrastructure projects with subsidies to farmers forthe purchase of price information, such as that pro-vided by RML, or providing support to organiza-tions offering such services could be an option forfurther reducing market inefficiencies and improv-ing welfare. Importantly, there are two reasons tobelieve that for-profit companies may underprovidesuch services. First, there is evidence to suggest thatfarmers share the information they receive from ser-vices such as RML (e.g., Fafchamps and Minten 2012find that farmers who receive RML information arelikely to share it), and second, our results suggest thatthere is an informational externality (i.e., once a crit-ical threshold of penetration has been reached, farm-ers will receive the benefits of lower price dispersionwithout having to subscribe to the service). Therefore,for-profit companies may find it difficult to reap thefull economic benefit of providing this type of service.

Our rich data set, coupled with the natural experi-ment specification, has allowed for a robust investiga-tion of the value of timely and accurate information.Nonetheless, there are still a number of limitations.First, although we show that crop-market groups witha relatively high level of penetration are affected byRML price information over and above the fluctu-ations in price dispersion observed for crop-marketgroups with low penetration, we do not have a con-trol group that is not affected at all by the information

9 A number of initiatives that aim to provide rural farmers andother market participants with price and advisory information,such as RML, are being introduced in both India and other devel-oping countries. Examples in India include IKSL (a partnershipbetween the Indian Farmers Fertilisers Cooperatives and BhartiAirtel, an Indian mobile operator), Fisher Friend (a program fundedby the M.S. Swaminathan Research Foundation in partnership withQualcomm, an international technology company, and Tata Teleser-vices, an Indian mobile operator), and Nokia Life tools (a serviceoffered by Nokia, a European handset maker) (Mittal et al. 2010).Examples in Western Africa include Esoco, a private for-profitcompany that receives funding from the U.S. Agency for Inter-national Development (see U.S. Agency for International Devel-opment 2010), and Manobi, another private for-profit companythat works in partnership with Sonatel, a mobile phone opera-tor (see http://www.manobi.net, accessed July 29, 2014). Otherthird-party initiatives that combine information services with aplatform that facilitates exchange include Google Trader, a part-nership between Google, the Internet search provider, and MTN,a mobile phone operator, which operates in Uganda and Ghana(http://www.google.com/local/trader/, accessed July 29, 2014),and Ekhanei in Bangladesh (http://www.ekhanei.com/, accessedJuly 29, 2014).

provided by RML. Furthermore, the fact that penetra-tion is measured with error makes the results vulner-able to measurement-error bias.

Second, the bulk text message ban was limited inlength. This limits the statistical power for examin-ing price dispersion changes; for example, it doesnot allow us to tease out whether the informationis more useful for some types of crops than others(perishables versus storable crops, cash versus staplecrops, etc.) and only allows us to assess the impact ofRML under a “partial equilibrium” adjustment; i.e.,the short duration of the ban may not have givenfarmers sufficient time to respond by adjusting their“information-gathering” behavior. Nevertheless, thereare three reasons to believe that the only substan-tive information that RML subscribers would havenot had access to during the ban is the informa-tion provided by RML, suggesting that the long-termimpact of RML is likely to be similar to the short-termimpact estimated in our paper. (1) The primary chan-nel through which farmers collect information in theabsence of RML is their network of friends and family.These networks tend to be fairly cohesive and wouldhave been readily available to RML subscribers dur-ing the ban. (2) Most RML subscribers were relativelynew to the service at the time of the ban (e.g., 51.5%(95.1%) of subscribers had joined RML less than 6 (12)months before the ban), making it unlikely that theywould have completely severed links with their pre-RML information-providing networks. (3) The highincidence of disruptions to mobile phone technologyin India makes it likely that RML subscribers wouldhave needed to maintain their informational networksas a backup for those occasions when RML messagesfailed to deliver.10

Third, the nature of our data does not allow us topinpoint whether the information provided by thirdparties such as RML is more useful to the supplyside (i.e., the farmers) or the demand side (i.e., thetraders, wholesalers, and consumers). Nevertheless,the reduction in price dispersion caused by this infor-mation should be of benefit to both the demand andthe supply sides.

Appendix. Estimating Market PenetrationLet the set ³ck denote the set of markets trading crop c thatbelong to market-group k, and let Gc denote the numberof market-groups k that trade crop c. Also, let the set ck

denote the dates that crop-market-group ck is open. Thenumber of markets in crop-market-group ck is then givenby Mck 2= �³ck�, and the number of days market-group cktrades is given by Nck 2= � ck�. We also define Smt as thenumber of RML subscribers that receive information about

10 See, for example, the Indian Express (2014) for more on thesewidely reported disruptions.

Page 23: Is IT Enough? Evidence from a Natural Experiment in India ...faculty.london.edu/kramdas/Parker-Ramdas-Savva-Is IT Enough-MS-2… · Kamalini Ramdas, Nicos Savva London Business School,

Parker, Ramdas, and Savva: Is IT Enough?2502 Management Science 62(9), pp. 2481–2503, © 2016 INFORMS

market m on day t and Vmt (Pmt) as the volume (price) trans-acted in market m on day t. The average number of sub-scribers and the volume transacted at crop-market-group ckare given by

nck =

t∈ ck

m∈³ckSmt

Nck

and T Vck =∑

t∈ ck

m∈³ck

Vmt1

respectively. The number of subscribers per volume is SVck =

nck/T Vck; the normalized number of subscribers per vol-ume is NSVck =SVck/AVc , where AVc =

k4nck/T Vck5/Gc ; andthe number of subscribers per rupee is SRck =nck/4T VckPc5,where Pc is the volume-weighted average price of crop c, i.e.,Pc =

k

t∈ ck

m∈³ckVmtPmt/

k

t∈ ck

m∈³ckVmt .

ReferencesAker JC (2008) Does digital divide or provide? The impact of cell

phones on grain markets in Niger. Center for Global Develop-ment Working Paper 154, Center for Global Development inEurope, London.

Aker JC (2010) Information from markets near and far: Mobilephones and agricultural markets in Niger. Amer. Econom. J.:Appl. Econom. 2(3):46–59.

Aker JC, Mbiti IM (2010) Mobile phones and economic develop-ment in Africa. J. Econom. Perspect. 24(3):207–232.

Arora V (2010) Politics, not faith, brings violence. Guardian (Septem-ber 30), http://www.theguardian.com/commentisfree/belief/2010/sep/30/politics-not-faith-brings-violence.

Bakos JY (1991) Strategic analysis of electronic marketplaces. MISQuart. 15(3):295–310.

Bartsch U, Gupta AS, Sharma M (2010) India economic update.Working paper, World Bank, Washington, DC.

Baye MR, Morgan J (2001) Information gatekeepers on the Inter-net and the competitiveness of homogeneous product markets.Amer. Econom. Rev. 91(3):454–474.

Baye MR, Morgan J, Scholten P (2004) Price dispersion in the smalland in the large: Evidence from an Internet price comparisonsite. J. Indust. Econom. 52(4):463–496.

Baye MR, Morgan J, Scholten P (2006) Information, search, andprice dispersion. Hendershott T, ed. Economics and InformationSystems, (Elsevier, Oxford, UK), 323–376.

Brynjolfsson E, Smith MD (2000) Frictionless commerce? A com-parison of Internet and conventional retailers. Management Sci.46(4):563–585.

Cameron AC, Gelbach JB, Miller DL (2011) Robust inference withmultiway clustering. J. Bus. Econom. Statist. 29(2):238–249.

Central Intelligence Agency (2012) The CIA World Factbook 2012(Skyhorse Publishing, New York).

Chen S, Ravallion M (2010) The developing world is poorer thanwe thought, but no less successful in the fight against poverty.Quart. J. Econom. 125(4):1577–1625.

Daszykowski M, Walczak B, Massart DL (2002) Looking for nat-ural patterns in analytical data. 2. Tracing local density withOPTICS. J. Chem. Inform. Comput. Sci. 42(3):500–507.

Devalkar SK, Anupindi R, Sinha A (2011) Integrated optimizationof procurement, processing, and trade of commodities. Oper.Res. 59(6):1369–1381.

Dickey DA, Fuller WA (1979) Distribution of the estimators forautoregressive time series with a unit root. J. Amer. Statist.Assoc. 74(366):427–431.

Einav L, Kuchler T, Levin J, Sundaresan N (2015) Assessing salestrategies in online markets using matched listings. Amer.Econom. J.: Microeconom. 7(2):215–247.

Ellison G, Ellison SF (2009) Search, obfuscation, and price elastici-ties on the Internet. Econometrica 77(2):427–452.

Fafchamps M, Minten B (2012) Impact of SMS-based agricul-tural information on Indian farmers. World Bank Econom. Rev.26(3):383–414.

Fan CS, Wei X (2006) The law of one price: Evidence from the tran-sitional economy of China. Rev. Econom. Statist. 88(4):682–697.

Futch M, McIntosh C (2009) Tracking the introduction of the villagephone product in Rwanda. Inform. Tech. Internat. Development5(3):54–81.

Gatti JRJ, Kattuman P (2003) Online price dispersion within andbetween seven European countries. Baye MR, ed. Advances inApplied Microeconomics, Vol. 12 (JAI Press, Greenwich, CT),107–141.

Ghose A, Yao Y (2011) Using transaction prices to re-examineprice dispersion in electronic markets. Inform. Systems Res.22(2):269–288.

Goyal A (2010) Information, direct access to farmers, and ruralmarket performance in central India. Amer. Econom. J.: Appl.Econom. 2(3):22–45.

Hsiao C (2003) Analysis of Panel Data, 2nd ed. (Cambridge Univer-sity Press, Cambridge, UK).

Independent Evaluation Group (2011) An evaluation of World BankGroup activities in information and communication technolo-gies: Capturing technology for development. Report, WorldBank Group, Washington, DC.

Indian Express (2014) Telcos file complain against “disruptionof services.” (April 8), http://indianexpress.com/article/india/india-others/telcos-file-complain-against-disruption-of-services/.

Internet and Mobile Association of India (2012) Internet in ruralIndia. Report, Internet and Mobile Association of India,Mumbai.

Isard P (1977) How far can we push the “law of one price”? Amer.Econom. Rev. 67(5):942–948.

Jensen R (2007) The digital provide: Information (technology), mar-ket performance, and welfare in the south Indian fisheries sec-tor. Quart. J. Econom. 122(3):879–924.

Jensen RT (2010) Information, efficiency, and welfare in agriculturalmarkets. Agricultural Econom. 41(S1):203–216.

Levin A, Lin C-F, Chu C-SJ (2002) Unit root tests in paneldata: Asymptotic and finite-sample properties. J. Econometrics108(1):1–24.

Maddala GS, Wu S (1999) A comparative study of unit root testswith panel data and a new simple test. Oxford Bull. Econom.Statist. 61(S1):631–652.

Malone TW, Yates J, Benjamin RI (1987) Electronic markets andelectronic hierarchies. Comm. ACM 30(6):484–497.

Markides C (2009) Reuters Market Light: A new business model inaction. Case study, London Business School, London.

Mittal S, Gandhi S, Tripathi G (2010) Socio-economic impact ofmobile phones on Indian agriculture. Working Paper 246,Indian Council for Research on International Economic Rela-tions, New Dehli.

NDTV.com (2015) Ayodhya verdict: Temple politics in UttarPradesh. (October 2), http://www.ndtv.com/india-news/ayodhya-verdict-temple-politics-in-uttar-pradesh-434024.

Overby E, Forman C (2015) The effect of electronic commerce ongeographic purchasing patterns and price dispersion. Manage-ment Sci. 61(2):431–453.

Parsley DC, Wei S-J (1996) Convergence to the law of one pricewithout trade barriers or currency fluctuations. Quart. J.Econom. 111(4):1211–1236.

Ryan KF, Giles DE (1998) Testing for unit roots in economic time-series with missing observations. Fomby T, Hill R, eds. MessyData, Advances in Econometrics, Vol. 13 (JAI Press, Greenwich,CT), 203–242.

Sorensen AT (2000) Equilibrium price dispersion in retail marketsfor prescription drugs. J. Political Econom. 108(4):833–850.

Page 24: Is IT Enough? Evidence from a Natural Experiment in India ...faculty.london.edu/kramdas/Parker-Ramdas-Savva-Is IT Enough-MS-2… · Kamalini Ramdas, Nicos Savva London Business School,

Parker, Ramdas, and Savva: Is IT Enough?Management Science 62(9), pp. 2481–2503, © 2016 INFORMS 2503

Svensson J, Yanagizawa D (2009) Getting prices right: The impactof the market information service in Uganda. J. Eur. Econom.Assoc. 7(2–3):435–445.

Tambe P, Hitt LM (2013) Measuring information technologyspillovers. Inform. Systems Res. 25(1):53–71.

Tang Z, Smith MD, Montgomery A (2010) The impact of shopbotuse on prices and price dispersion: Evidence from online bookretailing. Internat. J. Indust. Organ. 28(6):579–590.

Thomas S (2003) Agricultural commodity markets in India: Policyissues for growth. IGIDR Working paper, Indira Gandhi Insti-tute of Development Research, Mumbai, India.

U.S. Agency for International Development (2010) Using ICT toprovide agriculture market price information in Africa. Brief-ing paper, USAID, Washington, DC.

Wooldridge JM (2006) Cluster-sample methods in applied econo-metrics: An extended analysis. Working paper, Michigan StateUniversity, East Lansing.