IS GAMBLING JUST HARMLESS FUN?

…and it’s not just people with gambling problems who su� er

Gambling in the UKPercentage of adults who gambled over the last year

Too many people experience problems with gambling.And that’s the tip of the iceberg - many more are at risk.

Men and young people are most at risk.

35.5mall gamblersin the UK

2mpeople at risk of problem gambling

430kproblem gamblers

excludingNational Lo� ery

includingNational Lo� ery

Men are 10x likelier to have problems with gambling than women.

16-24 year olds are 2x likelier to have problems with gambling than all ages.

10x 2x

43%

73%

6 people are a� ected for every person with problem gambling issues

PROBLEM GAMBLING IS A CONSEQUENCE OF

MULTIPLE FACTORS

PlayerRisk infl uenced by emotional

vulnerability, early experiences of gambling,

self-awareness and control.

EnvironmentRisk infl uenced by accessibility and

constraints – online, mobile, land-based locations.

ProductRisk infl uenced by

product features, speed of play, player rewards,

behavioural cues.

61% 30%

20% 2x

3in5 4x

missed workto gamble

of GamCare helpline callers reported fi nancial di� culties

of online divorce petitions cite gamblingas a cause

likelier to have been in a physical fi ght

su� ered depression as a result of gambling

likelier to have suicidal thoughts

INTERPERSONAL LEGAL

COMMUNITY SERVICES PERSONAL

WORK AND STUDY FINANCIAL

When people experience problems with gambling it can damage their lives…

PROBLEMGAMBLING

OUR RESPONSE:

William Hill products cover almost two thirds of the UK gambling market. We can make a real impact.

19%Remote casino games

25%Lo� eries

8%Casinos

3% Arcades

5% Bingo

15%Remote be� ing and other remote gambling

25%Non-remote be� ing

IT’S OUR AMBITION THAT NOBODY IS

HARMED BY GAMBLING

WE KNOW THIS IS CHALLENGINGWE KNOW THIS IS ONLY A START.

But when we say we want nobodyharmed by gambling, we mean nobody.

We’re making changes to our products and how we intervene when problems arise.

responsible gambling interactions every year.

130,000

colleagues across William Hill who can make a di� erence.

16,000

OUR NINE NEXT COMMITMENTSWe’ll test new approaches and will be bold in scaling up what

works. We’re listening to key experts, stakeholders and partners – and will share what we learn so we can move faster, together.

IMMEDIATE ACTIONS LONG-TERM PROGRAMMES WIDER COLLABORATION

Pilot mandatory tools such as limits for at-risk customers

1 New programme for colleagues to work with problem gambling support organisations

Convene experts to crowdsource new ideas and share what works

4 7

Give be� er data to customers to help them make conscious choices

2 Create a Responsible Gambling Innovation Fund to pilot new ideas

5Push for industry-wide adoption of mandatory account-based play

8

Step up training in partnership with responsible gambling experts

3 Develop targeted KPIs on responsible gambling

Drive change on TV advertising around live sports events6

9

Gambling in 2017

William Hill is key player

Not William Hill’s market