Is Australian Political Blogosphere changing us?

MDIA 5003 Online and Mobile Media Hei Man Tsang 3214490

What is Blogosphere?

• How do they interact with other forms of communication in the larger media landscape

• Physical connectively of networks and other blogs

• E.g.

http://www.huffingtonpost.com/alex-rafalowicz/julia-gillard-australias_b_624735.html

Source: www.rightwingnews.com

Politics & social networks

• http://www.youtube.com/watch?v=1vrczoLm7Es

Source:www.watblog.com/tag/social-media/page/2/

Changing demographics of active online participation to Australian internet

Source: Australian Bureau Statistics, 2007

http://www.abs.gov.au/AUSSTATS/abs@.nsf/Lookup/4102.0Chapter10002008

Internet access of household in Australia

Source: Australia Bureau Statistics, 2009

http://www.abs.gov.au/AUSSTATS/abs@.nsf/Lookup/4102.0Chapter10002008

How do people get political news?

• Newspaper? Radio? Television? Online? Social media? BLOGS??

Advantages of reading news online:

-Interlink between the blogs and news -Commentary-Discuss freely and openly the key political

events-External and internal hyperlinks

Blog vs Traditional Press

• Top news agenda in the blogosphere coincide with that of the traditional press

Source: Topics of News Coverage http://www.journalism.org/analysis_report/blogosphere

The importance of Political Blog

- To correct the shortcoming of media

- To gain wider electorate - Opportunities to show their new

political ideas - To diminish others’ power- Lower cost of production,

distribution and marketing costs

- Effectiveness

Source:Bruns, A and Adams, DA, 2009, ‘Mapping the Australian political blogosphere’ in A.Russell and N.Echchaibi, (eds.) International blogginf: identity, politics and networked publics, New York: Peter Lang Publishing Group, pp.85-109.

Top Politics Blogs, 2010 http://arts.monash.edu.au/psi/news-and-events/apsa/refereed-papers/media-and-culture/ward_cahill.pdf

The Blogosphere network *web-mapping tool*

5 Findings of Australian’s blogosphere

1. Considerable Left-wing inclination, strong polarization on specific issues

2. Small number of core nodes on either side3. Mainstream Media act as Catalysts, but not as

participants4. Limited reference to outside sources5. News Media and politicians can participate

Source; Bruns, A and Adams, DA, 2009, ‘Mapping the Australian political blogosphere’ in A.Russell and N.Echchaibi, (eds.) International blogginf: identity, politics and networked publics, New York: Peter Lang Publishing Group, pp.85-109.

The Australian’s Political Blogosphere

Source: http://technorati.com/politics/

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第一季 第三季

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中部

北部

• Focus on bloggers’ coverage of specific issues and processes of interaction and interlinking

• Andrew Bartlett’s Blog http://andrewbartlett.com/

• Some ways different from U.S.

Power of Blogosphere• http://www.youtube.com/watch?v=

53P-jacd7pQ&feature=related

Source:www.tonisant.com/blog/labels/blogosphere.shtml

References• Australian Bureau Statistics, 2007, ‘Internet usage by age’, accessed 12 August, 2010, http://www.abs.gov.au/AUSSTATS/abs@.nsf/Lookup/4102.0Chapter10002008• Australian Bureau of Statistics, 2009, ‘Internet access at home’, accessed 12 August, 2010,

http://www.abs.gov.au/AUSSTATS/abs@.nsf/Lookup/4102.0Chapter10002008• Barlow, A, 2007. ‘The rise of the blogosphere’, Westport, Praeger.• Blogoshpere, accessed 10 August 2010,

http://www.youtube.com/watch?v=lj1_WgWLHrM&feature=related• Bruns, A and Adams, DA, 2009, ‘Mapping the Australian political blogosphere’ in A.Russell

and N.Echchaibi, (eds.) International blogginf: identity, politics and networked publics, New York: Peter Lang Publishing Group, pp.85-109.

• Jouralism.org, 2010,’New media, old media: The Blogosphere”, accessed 15 August, 2010 http://www.journalism.org/analysis_report/blogosphere

• Rafalowicz, A, 2010, “Julia Gillard: Australia’s first female prime minister’, accessed 12 August 2010,http://www.huffingtonpost.com/alex-rafalowicz/julia-gillard-australias_b_624735.html

• The power of blogosphere, accessed 10 August 2010, http://www.youtube.com/watch?v=53P-jacd7pQ&feature=related

• Top politics blog, 2010 accessed 12 August 2010, http://technorati.com/politics/• Ward, I and Cahill, J, 2009, ‘Old and New Media: Blogs in the third age of political communic

ation’, accessed 15 August 2010, http://arts.monash.edu.au/psi/news-and-events/apsa/refereed-papers/media-and-culture/ward_cahill.pdf