is an important part of marketing management

8/8/2019 Is an Important Part of Marketing Management

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is an important part of marketing management. It consists of

two major tasks Physical distribution and management of distribution

channels.

Physical distribution is the process that encompasses all the activities

involved in the

physical flow of products from producers to customers. Channels of

distribution are the

intermediaries that act in between the producers and consumers and are

called

middleman. In other words of Cundiff and Still, Channel of distribution is a

path traced

in the direct or indirect, transfer of title to a product, as it moves from

producer to

ultimate consumers. Thus, distribution plays a major role in achieving the

marketingobjectives of a company in any economy.

ACC has given significant importance to distribution in its marketing

policies.

ACC has a strong distribution network with nearly over 9000 dealers all

over India. The

purchase from ACC can be made both directly and indirectly. Directly, the

customer

which is generally the government, purchases the cement from the plants.

This is becausethe purchase is made in bulk. Indirectly the purchase can be made through

different

channels. ACC has its own authorized cement dealers (ACDs), indirectly

purchase can be

made through them. These dealers are appointed on the basis of following

consideration

business capacity and salesmanship; expertise and previous experience in

line; financial

capacity; credit worthiness; storage facilities and market potential.

ACC has its warehouse in different areas. Purchase can be made throughthese

warehouses. These warehouses provide storage facilities and are engaged in

collection of

bills. All the clearing, forwarding, loading and unloading is done at these

warehouses.


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They also serve as financial cushion for the company. The dealers,

wholesalers or

retailers etc. purchase cement from these warehouses.- 41 -

ACC

DISTRIBUTION CHANNELS- 42 -

ACHIEVEMENTS

Year Achievement1936 The Associated Cement Companies Limited incorporated on August 11947 India's first entirely indigenous cement plant installed at Chaibasa.

1955ACC Sindri uses waste material - calcium carbonate sludge -from

fertilizer factory at Sindri to make cement1956 Bulk Cement Depot established at Okhla, Delhi

1961Blast furnace slag, (a waste by-product from steel) from TISCO usedat ACC Chaibasa to manufacture Portland Slag Cement.

1961Oilwell Cement manufactured at ACC Shahabad for cementation ofoilwells upto a depth of 6,000 feet.

1961 Manufacture of Hydrophobic (waterproof) cement at ACC Khalari.1965

Manufacture of Portland Pozzolana Cement using naturally availablematerials. An eco-friendly cement using an eco-friendly process.

1966

ACC inducts use of pollution control equipment and high efficiencysophisticated electrostatic precipitators for its cement plants andcaptive power plants decades before it becomes mandatory to do so.

1978Introduction of the energy efficient pre-calcination technology for the

first time in India.1982

Commissioning of the first 1 MTPA (million tonne per annum) plant inthe country at Wadi, Karnataka.1984ACC achieves a breakthrough in import substitution by developing and

supplying a special G type of oil well cement to ONGC.1987

ACC develops a new binder, working at sub-zero temperature, which issuccessfully used in the Indian expedition to Antarctica.

1992Incorporation of Bulk Cement Corporation of India, a JV with theGovernment of India.1993 Commercial manufacture of ready-mixed concrete at Mumbai.

2001


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Commissioning of the new Wadi plant of 2.6 MTPA capacity inKarnataka, the largest in India, and among the

is an important part of marketing management

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