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Irish Springs

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Table of Content

 

LogoFlat Design

Product Photography

Advertisement

 

FontsColors

  Redesign Plan

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Redesign Plan

Original Irish Spring:

If there is too muchwriting and graphics,the customer will look

away and not look back.Making the design assimple and clean aspossible will make theproduct stand out formall the rest. Also, thepower of white space is

a real, efective principlebut leaving two sidesof the box completelywhite does not utilizeall of the space of theproduct and it does notunify the overall design.

It makes it chopping andincomplete. With thenew design, Irish Springsoap will have a “new”product to advertizeto the millennialgeneration.

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Background: Target Audience:

One smell can bring back

countless memories. Thesmell of your childhoodhome or the smell ofrain. Irish Spring, forme, brings back manymemories I have with mygrandparents. I always

smile when I see thisproduct because of theconnection I have to it.Irish Spring has been acommon household itemsince 1972. The companyslowly expanded over the

years. Today, Irish Spring,sells soap bars, bodywash, and deodorant. Aproduct redesign wouldbe a great addition toincrease public awarenessand overall sells.

The traditional Irish Spring

soap bar box is busy andcrowded with information.The main goal is tomake the design simpleyet recognizable to themillennial generation.Thisdesired audience includes;

college students andyoung parents. Irish Springhas been around for over40 years. In that time, theproducts have developedloyal customers in oldergenerations. That loyalty has

been the reason behind thecompany’s success thus far.Now is the time to hit themillennial generation. It istime to build a new loyaltyto boost sells and enhanceIrish Spring’s success.

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Fonts

MyanmarText

Palatino

Linotype

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

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Colors

Hex Code: #184323CMKY: 84, 45, 94, 53RGB: 25, 67, 35Pantone: 350 C

Hex Code: #198843CMKY: 86, 22, 100, 8RGB: 25, 136, 67

Pantone: 7731 C

Hex Code: #f3f3f4CMKY: 3, 2, 2, 0

RGB: 243, 243, 244Pantone: 663 C

Everglade

Athens Gray

Jewel

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LogoThe original Irish Spring logowill be used for this rebranding.Keeping the same logo willallow customers to recognizethe product and its brand even

with the changes made to therest of the design.

The original Irish Spring logoin grayscale will be used insituations where color is notavailable. For example, thenewspaper.

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Flat Design

Cartons made from 100% recycled paperboard:35% post-consumer content.

1-800-221-4607www.irsihspring.comMADE IN U.S.A

Dist. by:COLGATE-PALMOLIVE COMPANYNew York, NY 10022

FEEL CLEAN & FRESH!

Great, invigorating scentHelps keep you feeling clean and fresh

9874029

INGREDIENTS: SOAP (SODIUM TALLOWATE,SODIUM COCATE AND/OR SODIUM PALMKERNELATE), WATER, GLYCERIN (SKINCONIDITIONER), COCONUT ACID, FRAGRANCE,SODIUM CHLORIDE, PENTASODIUM PENTETATE,PENTAERYTHRITYL TETRA-DI-T-DUTYLHYDROXYHYDROCINNAMATE, TITANIUM DIOXIDE,D&C GREEN NO.8, FD7C GREEN NO.3

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Photography

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Feel Lucky  allyear round...not just on

March 17th!!

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Maren Kim Hatcher