March 2014

GON/LB

S14-002

Attitudes to Giving

Omnibus Research

2

A. Research Methodology

B. Sample Profile

Main Findings

Appendix

– Questionnaire

Table of Contents

3

A number of questions were placed on the Amárach Research

February omnibus. The omnibus survey is a syndicated survey

whereby clients can include questions within the survey.

A total sample of 1,001 was achieved with quotas set on gender,

age, social class and region to achieve a sample aligned with

national population. Due to the high proliferation of the internet

among the Irish population, the Amárach Research omnibus is

completed fully online.

Interviewing fieldwork dates were 11th – 18th February 2014

A. Research Methodology

4

B. Sample Profile

Male

Gender Age Social Class Region

% % % %

Female

16-24

35-44

ABC1 F50+

C2DE F50-

Dublin

Rest of Leinster

Munster

Conn/ Ulster

25-34

(Base: All Irish adults – 1,001)

55+

49

17

48

28

51

22

52

26

19

28 16

18 26

45-54

MAIN FINDINGS

6

Monthly Charitable Donations

(Base: All Respondents – 1,001)

€50+

>€10

2 4

14

46

24

10

%

None

DK /Refused

(Q.1)

€25-50

€10-25

Gender Age Region Social Class

Male Female 15-24 25-34 35-44 45-54 55+ Dub ROL Mun Conn/ Ulster

ABC1 C2DE

2 1 1 1 1 1 3 3 * 1 2 2 1

5 4 3 4 3 4 7 5 5 4 3 7 2

13 16 8 13 15 16 19 15 12 15 17 18 11

43 50 45 43 46 52 48 37 50 49 51 42 50

30 18 31 33 25 18 13 30 22 23 17 22 25

7 11 12 7 11 8 10 10 10 8 10 9 10

Don’t give to charity 2014 = 24% In 2005 = 11%

7

Average Monthly Donation

(Base: All Donors – 668)

Average 2014: €10

Average 2005: €15

8

Preferred Charities

(Base: Usually give to charities every month – 668)

(Q.2)

The Irish Cancer Society is the preferred charity of almost half (49%) of those who

donate to charity on a monthly basis.

* All others less than 5%

Irish Cancer Society

Concern

Irish Heart Foundation

Trocaire

Irish Hospice Foundation

Irish Red Cross

Jack & Jill Foundation

Samaritans

ISPCC

Unicef

Focus Ireland

Rehab

Brainwave

No one specific charity

49

24

22

19

19

13

13

12

12

7

7

5

3

12

%

9

Charitable Donation Standing Order/Direct Debit

(Base: Usually give to charities every month – 668)

(Q.3)

A very small percentage of those who give to charity on a monthly basis have standing

orders in place.

* All others less than 2%

Concern

Irish Cancer Society

Trocaire

Irish Hospice Foundation

Irish Red Cross

Unicef

Rehab

Irish Heart Foundation

7

5

3

3

2

2

2

2

%

10

Have you reduced charitable donations in past

few months?

(Q.4/5) * All others less than 3%

Concern

Irish Cancer Society

Trocaire

Irish Heart Foundation

Rehab

Unicef

Irish Hospice Foundation

Irish Red Cross

Jack & Jill Foundation

Focus Ireland

ISPCC

Samaritans

No one specific charity

20

18

13

10

9

8

7

6

6

6

6

5

41

%

%

45%

11%

44%

Yes No

Don’t Know

(n=454)

(Base: All Respondents – 1,001)

Q. Have you reduced the amount you give to any charities in recent months?

Q. If yes, which of the following charities have you reduced donations to?

11

Consequences of Charity Scandals

(Q.6/7)

%

62% 19%

19%

Yes No

Don’t Know

(Base: All Respondents – 1,001)

%

55%

18%

27%

Yes No

Don’t Know

Has CRC Scandal etc. Changed

Perception of Charities

Has CRC Scandal Reduced your

Willingness to Donate to Charities

Q. Has the recent news about the Central Remedial Clinic and other charitable

organisations changed how you think about charities? Yes/No

Q. Has the recent news changed your willingness to donate to charities?

Appendix

13

Questionnaire

1. How much do you usually give to charities every month (either to fund raisers on the street and/or direct debits)?

2. Which of these charities do you usually support by way of donations? (List Below in Q3)

3. Do you support any of these charities by standing order/direct debits every month? Select all that apply - Concern

- Irish Heart Foundation

- Irish Cancer Society

- Trocaire

- Unicef

- Focus Ireland

- Brainwave

- Irish Red Cross

- Irish Hospice Foundation

- ISPCC

- Jack & Jill Foundation

- Rehab

- Samaritans

4. Have you reduced the amount you give to any charities in recent months?

5. If yes, which of the following charities have you reduced donations to? (List from Q3)

6. Has the recent news about the Central Remedial Clinic and other charitable organisations changed how you think

about charities? Yes/No

7. Has the recent news changed your willingness to donate to charities?