Megan Sheridan N00083839

Broadband InfrastructureSME’s: Making The Right Choice

ContentPart One

1. Broadband: The Journey Fixed Line Broadband

ADSLFibre Broadband

FTTCFTTH and FTTPCable Broadband

Wireless BroadbandSatellite BroadbandWi-Fi BroadbandMobile Broadband

Fixed Line Vs MobileISP’s in Question

ContentPart Two

Bringing it to SOHO’s Packages Situation AnalysisChoice

Fixed Line BroadbandDirect physical connection

ADSL

FTTH

FTTC

VDSL

BPLHFC

Gyre(2004), Get Broadband(2010), Corning(2005),p3), Eircom(2011), Broadband (2011)

ADSLAlternative Digital Subscriber Line

Widely available provided telephone line is nearby

is a form of DSL transmitting digital information at a high bandwidth (but distance sensitive) on existing Eircom telephone lines or POTS(plain old telephone system) using a modem or a router

Comes from telephone exchange through a Fixed Line Access Network (FLAN)

made out of copper wires fibre optic in back bone

Provides telephone and internet connection separated by a micro filter to avoid interference between internet and voice calls

The connection is always on

Uploads information faster than it downloads Asymmetric

Crosby, T(2008)

Fibre BroadbandFTTC and FTTH/FTTP

The Next Generation and The Current Build

Fibre are flexible fibres of glass or plastic – end to end

Fibre carries light signals through it to transmit data- telephony,digital cable and internet

Think Broadband(2011)

FTTC (Fibre To The Cabinet) Broadband

Medium: Fibre Optic Cable and Coaxial Cable

Data travels from telephone exchange or destination point with fibre optic cable

Street cabinet and coaxial cable

Home or Business

Think Broadband(2011), Crosby, T(2008)

FTTH or FTTP Broadband* (Fibre To The Home) or (Fibre To The Premises)

Medium: Fibre Optic Cable only

Data travels from telephone exchange or destination point with fibre optic cable

Home or Business*end to end

• To deliver this data either or both an Active and Passive optical network must be present to separate the data into the proper destination

• Active – uses electrically powered switching equipment (router)• Passive – uses optical splitters to separate & collect data

Crosby, T(2008)

Advantages of Fibre Broadband

• Faster connection speeds than DSL or Coaxial Cable for the same price

• Virtually unlimited bandwidth

• “Future Safe” in terms of projected consumer demands and handling projected future technology

Get Broadband(2011), Bredband, B.(2010)

Cable BroadbandAvailable provided cable TV is installed or a cable operator

is in the area

• Fibre Optic Cables Faster Broadband

• Same principle as Television Cables

• Outweighs ADSL and DSL in terms of signal strength and reliability capability of stabalised speed and service over a long period of time

• Cable Modem connected to Cable connect to Cable TV box

• Allows transmission of audio and visual signals both landline & TV services from cable broadband provider

Wireless Broadbandhigh levels on information due to speed capabilities

Microwave

LMDS

MMDS

3G

FSO

Wi Fi

Satellite

WiMAX

Corning(2005,p7)

Wi-Fi BroadbandWireless Fidelity

Highly local wireless radio links to the end users equipment in the end residence/business

Data is sent to an external antenna (on house/premises/business)

Internal connection point (of house/premises/business)

Computer or Laptop

Think Broadband(2011)

Wimax Broadband(Worldwide Interoperability for Microwave Access)

• Wimax is a higher capable version of Wi Fi (Wireless Fidelity)

• No telephone line required, works off of wireless hotspots in business

Internet comes into router and changes into radio signal and broadcasts

Is symmetric (unlike ADSL) data travels at the same speed in both directions(uploading and downloading)

Operates in places of low frequency and power for Point to Point or Point to Multi-point

• Has a low range of 30m internally-450m externally

Think Broadband(2011)

UMTS BroadbandUniversal Mobile Telecommunications Services

Available through mobile phone network for access

• Can be used anywhere within a coverage area Connection is provided by small mobile phone masts

• Hardware: Sim Card and Modem (aka. ‘USB dongle’ or new laptops have 3G modems built in)

• Available on move or abroad also (roaming capability just as mobile offers)

• Can be 3G or HSDPA HSUPA(high speeds download/ upload packet access)

• Susceptible to high latency(delays) and speeds vary according to coverage• many mobile broadband networks also offer ‘Fixed Line’ broadband services

also

Think Broadband(2011)

Satellite Broadbandhard to reach areas

• Provides a satellite dish for two way access to and from virtually anywhere worldwide

• Data is sent from external satellite dish to satellite router/modem to computer/laptop

• Speeds are usually lower that Fixed Line access

• Is susceptible to high latency Delay bad for real time applications

• Is easily effected by weather relies on line of sight from dish to satellite in sky

Corning(2005,p14-15)

Fixed Line Vs WirelessTechnology Max Range Advantages Limitations

Fixed Line

ADSL 2.7km Uses existing POTS Limited bandwidth, Asymmetric

FTTC/FTTH 20km Relatively unlimited bandwidth

Needs new fibre access overlay

Wireless

WiFi Up to 100m Ethernet compliant For LAN applications only

Satellite Up to 1000-36000km Large coverage suitable for multicast applications

Expensive to build, Limited capacity per

subscriber

UMTS Coverage of area host network

Ride on existent cellular infrastructure

Costly spectrum, Limited applications

Bringing it to the BusinessSituation Analysis

SME: Creative Traffic

• Sole Trader Business start up using broadband to communicate with clients and send documents

• Only one employee in use of broadband

• POTS(Plain Old Telephone System) installed on premises

• South Dublin location

• Low financial resources

• Work needs to be done at location and on the move

• Requires the downloading and uploading of files with high levels of information

• Laptop has ability to pick up WiFi

Internet Service ProvidersISP’s

3G Mobile NetworkUPC Fibre Powered Broadband Wimax wireless broadband by Imagine

Eircom telephone broadbandDigiweb satellite broadband

Imagine(2011), Imagine Business(2011)

WimaxWith Imagine

Broadband Plan Option

•Designed to deliver Wi-Fi type connectivity over a much greater range

•What you need:• 233 MHz Processor 32Mb Ram 1GB Hard-Disk Space Ethernet Port Windows XP (or higher) MAC OS 10 Internet Explorer 7 (or higher)

Wireless For SME’sProduct: Breeze 6Mb

Monthly Cost €100

Upload/Download Speed

6mb

Connection Charge

€150

Download Allowance

Unlimited

Current Ratio 24:1

€/Year €1350(1st)€1200 after

WiFi For HomeBundle: 7Mb Wimax

Monthly Cost €35

Upload/Download Speed

7mb

Connection Charge

€100

Download Allowance

Unlimited

Phone Line Free

€/Year €520 (1st)€420 after

Three(2011)

3G Mobile Broadband

Broadband Plan

•96% Population Coverage

•Choose between Bill and Prepay

Pre Pay Package: Plus 8

Monthly Cost €35.00

USB Modem €39.00

Download Allowance

20GB

€/Year €459.00(1st)€420.00 after

Bill Pay Package: 3 Broadband Pro

Monthly Cost €29.99

USB Modem Free

Download Allowance

60GB

€/Year €359.88

Digiweb(2011)

Digiweb

Broadband Plan

•Tooway Satellite Business Broadband

•Based on a contract of 24months

•Uses adaptive modulation to address weather conditions

Package: Value 6

Monthly Cost €32.95

Upload/Download Speed

1Mbps/6Mbps

Connection Charge

€219.95

Download Allowance

4GB

€/Year €615.35 (1st)€395.40 after

Package: Plus 8

Monthly Cost €49.55

Upload/Download Speed

2Mbps/10Mbps

Connection Charge

€219.95

Download Allowance

8GB

€/Year €814.55(1st)€594.60 after

Eircom(2011), Eircom Business(2011)

Eircom

Broadband Plan

•Landline Broadband

Package:Uncongested Broadband

Monthly Cost €40.00(1st 2 months free)

Upload/Download Speed

Up to 12Mb

Connection Charge

Free Self Install & Modem

Download Allowance

Unlimited

€/Year €400.001st)€480.00 after

Package: Business Lite

Monthly Cost €20.65(Free 1st Month)

Upload/Download Speed

Up to 8Mb

Connection Charge

Free Self Install

Download Allowance

10GB

€/Year €227.15(1st)€247.80 after

UPC(2011)

UPC

Broadband Plan

•Fibre Power Broadband

Package: Broadband 25 Mb

Monthly Cost €35.00

Upload/Download Speed

Up to 2.5Mb

Connection Charge

€7.75/month€15 USB WiFi adapter

Download Allowance

8GB

€/Year €693.00(1st)€678.00 after

Package: Broadband 20Mb

Monthly Cost €25.00

Upload/Download Speed

Up to 2Mb

Connection Charge

€7.75/month€49.99 modem

Download Allowance

8GB

€/Year €442.99(1st)€393.00 after

Choice For Creative Traffic SMEPackage: Business Lite

Monthly Cost €20.65(Free 1st Month)

Upload/Download Speed

Up to 8Mb

Connection Charge

Free Self Install

Download Allowance

10GB

€/Year €227.15(1st)€247.80 after

•Phone Line already set up (POTS)

•Speed appropriate for purpose of broadband

•Download allowance sufficient/month

•Price is low and affordable for this small business

Note: Free WiFi offered in cafés and hotels will suffice when on the move

References

Glossary of Broadband Internet Terms. Gyre. Retrieved 20/10/11, From http://www.gyre.co.uk/help/broadband/glossary.php

Beginners Guide. Broadband. Retrieved 20/10/11, From http://www.getbroadband.ie/broadband_guide.php

Broadband Beginners Guide. Broadband. Retrieved 20/10/11, From http://www.broadband.co.uk/guides/beginners

Fibre Broadband (FTTC / FTTH) Guide. Think Broadband. Retrieved 24/10/11, From http://www.thinkbroadband.com/guide/fibre-broadband.html

Beginners Guide To Mobile Broadband. Think Broadband. Retrieved 25/10/11, From http://www.thinkbroadband.com/mobile-broadband/guides/beginners-guide-to-mobile-broadband.htm

Satellite Broadband. Think Broadband. Retrieved 25/10/11, From http://www.thinkbroadband.com/guide/satellite-broadband.html

Corning (2005). Optical Fibre [Electronic Version]. Broadband Technology Overview, 1-16 http://www.corning.com/docs/opticalfiber/wp6321.pdf

Crosby, T (28/03/08) How Fibre-to-the-home Broadband Works. How Stuff Works. Retrieved 22/10/11. From http://communication.howstuffworks.com/fiber-optic-communications/fiber-to-the-home.htm

Bredband, B. (22/09/10) Knowing About Cable Broadband. Retrieved 24/10/11 From http://billigtbredband.blog.com/2010/09/22/knowing-about-cable-broadband/

WiMax Broadband. Imagine. Retrieved 26/10/11, From http://www.imagine.ie/wimax_broadband.html

Wireless Broadband. Imagine Business. Retrieved 26/10/11, From http://www.imaginebusiness.ie/broadband/broadband_wireless.php

Prepay Broadband. Three. Retrieved 26/10/11, From http://www.three.ie/products_services/broadband/prepay-broadband.html

Billpay Broadband. Three. Retrieved 26/10/11, From http://www.three.ie/products_services/broadband/billpay-broadband.html

Satellite Business Broadband. Digiweb. Retrieved 27/10/11, From http://www.digiweb.ie/business/products/connectivity/broadband/satellite/

Business Broadband. Eircom. Retrieved 27/10/11, From http://business.eircom.net/broadband/products/bb/7/

Eircom Broadband. Eircom. Retrieved 27/10/11, From http://www.eircom.net/broadband/

Fibre Power Broadband. UPC. Retrieved 27/10/11, From http://www.upc.ie/broadband/