iris ny #undertheinfluence with tomorrow lab
TRANSCRIPT
1 1 Confidential © 2015
Pepin Gelardi Ted Ullrich@PEPINTODAY @TEDULLRICH
We Use Science & Design to Invent Revolutionary Hardware Products for Our Clients
Tomorrow Lab office in Midtown, Manhattan
@TOMORROWLABNYC
VENTURE-BACKED HARDWARE STARTUPSCORPORATE INNOVATION GROUPS
ADVERTISING AGENCIES
We work with
Source: Flickr user nosha
Prototype Test RefineInsight Generation & Need FindingService Design & Product InventionBrand Strategy & PromiseProduct NamingLogo & Brand Asset DesignFirst Moment of Truth & Packaging DesignProduct Definition & Story ArcProduct Feature StrategyBrainstorming Product ConceptsExperience Scenario Videos
Scientific Fundamentals Review & Expert OutreachUser Interviews & ResearchProblem Definition & Research StrategyOpen Source & Proprietary ResearchCompetitive & Analogous Product TeardownsTechnology Design, Development & TestingTechnology Evolution StrategyMarket Opportunity & Product PlacementIntellectual Property Review
Product ArchitectureIndustrial DesignErgonomics & Human FactorsMechanical EngineeringElectrical EngineeringUI/UXApp Software WireframingFirmware DevelopmentWorks-like PrototypesLooks-like Prototypes
Core Capabilities
Core Services
Product DevelopmentPhases 1, 2, 34-6 Months
Product DiscoveryPhase 0
6-8 Weeks
Ninja Bottle prototype for Ninja Blocks
Product Discovery
Phase 0
6-8 Weeks
First production run of the AdhereTech connected pill bottle.
Product Development
Phases 1, 2, 3, 4
4-6 Months + Manufacturing
Accomplish a technical feat and wrap it in a desirable product novelty
fantasy,infeasible
PRACTICAL,INCREDIBLE
boundless,undesirable
PRODUCTS ofTHE FUTURE
STATUSQUO
design
science
AdhereTech pill bottle
Our process is a continual cycle of prototyping
Creating a Campaign with Products
Creating a Campaign with Products
Marketing& Product Development
Creating a Campaign with Products
Marketing& Product Development
Aligning success metrics
Creating a Campaign with Products
Marketing& Product Development
Aligning success metrics
Managing timeline expectations
Typical Manufacturing TimelineJanuary June October
10+ months
4 Weeks
4 Weeks 12 weeks
3 Weeks 2 Weeks
2 Weeks 2 Weeks
1-2 Weeks 2-3 Weeks 4 Weeks 4 Weeks
~9 Weeks
~8 Weeks
~5 Weeks ~4 Weeks ~4 Weeks
~12 Weeks
SOURCING
PRE-TOOLING
POST-TOOLING PRODUCTION SHIPPING
TOOLING
Vendor Sourcing & Communication
Mold Drawings
T1 Review Tx Change & Review
Drawing Approval
Order Molds
Factory Quotes Supplier Selection
Going beyond the Stunt
Going beyond the StuntLow-volume, high impact prototypes for Influencers
Bonsai Prototypes
Going beyond the StuntLow-volume, high impact prototypes for Influencers
Social give-aways at hosted events
Bonsai Prototypes Ninja Bottle
Going beyond the StuntLow-volume, high impact prototypes for Influencers
Social give-aways at hosted events
Designing a product with useful life after the event
Bonsai Prototypes HammerheadNinja Bottle
tomorrow-lab.com@tomorrowlabnyc